Sales Enablement in a Sales 2.0 world

Work in progress list of Sales Enablement vendors

Posted in readinglists, Uncategorized by salesenablement on July 3, 2011
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Find below a list of Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms, as of February 20, 2015.

When you shortlist vendors, be sure to look into the following:

  • Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud?
  • Can the solution be installed behind the corporate firewall or not? Single-Sign-On?
  • Ask the vendor whether the code – that defines how the search will weight results – is shared by all client companies or whether each client can highly customize it.
  • Do they offer a choice between the cloud & on-premise? Do they support the move from one to the other?
  • SaaS vs. Licensing: What is cheaper in the long term, to buy the software as a service or perpetual user license?
  • Exit strategy for your content & the meta information when you want to change vendors. Export?
  • How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content and for the user interface?)
  • Flexibility for customization / your influence on the road map / number of developers at the vendor?
  • Can they help to integrate the solution into existing IT infrastructure/processes?
  • Does the solution help to manage how you show your complex portfolio of products, services, and solutions to your sales people and channel partners? How quickly can it be updated for org changes? Is it the vendor making the changes or is there an editor?
  • Are there social web 2.0 like features that allow for feedback from sales to marketing (ratings/comments) and uploading/sharing of content?
  • Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated in order to be highly customized for the specific sales situation yet look polished?
  • What kind of content intelligence is available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing?)

Accent Technologies, Inc FL, USA. Accent Accelerator™ for Sales & Marketing Teams: Designed to empower sales teams with information, insight & technology. Deliver the right information at the right time, have more meaningful conversations, build credibility with buying teams & win more deals through precise, efficient execution. Content, coaching & insight at their fingertips. Provides tools to deliver & track information in a unique personalized way.

act-on Act-On Software emphasizes the importance of not only providing your sales team with the right content and tools and aligning those assets with the buying cycle, but of aligning the right tools with the right sales person.

Adaptive Communications Team Ltd Adaptive Selling Ltd. Delivery of successful sales transformation programs for high tech companies evolving from transactional product sales, to high value enterprise solution accounts management. With more than 20 years of international experience working with Global100 organizations, Michael Fox of @AdaptiveSelling has a unique perspective on the role sales & marketing play together. Currently working at VMware in EMEA, but also developing a new sales enablement/sales transformation process based on a book he is writing. UK based

Alinean Alinean, Inc., Winter Park, FL, USA

Altus Corp. Altus Learning Systems

AMACUS by innovative information inc. in Vancouver, Canada. “Improving sales productivity by letting reps see the buyer impacts of sales efforts”

AppGlu custom branded ready-to-run mobile apps for sales teams that can be created in minutes through a self-service dashboard. Arm reps with custom branded iOS & Android mobile apps that contain your company’s most current product information, marketing collateral & sales presentations. Ensure reps have instant access to the most current marketing/sales materials, even when offline. Make meetings more engaging, productive, & measurable through in-app analytics. Ready-to-run enterprise mobile apps as a service: No upfront costs. Monthly fee. Free 30 day trial. A low risk, fast & affordable way to mobilize your sales force. SF, CA

Attensa Portland, OR, USA

Attivio Unified information access platform: Active Intelligence Engine® (AIE®). Ingests both structured & semi-structured data, Big Data & unstructured content, from a wide variety of databases, document repositories, content management systems, email systems, websites, social media & file servers

AvayaLive™ Engage web conferencing in virtual 3D environments for meetings, training, sales & support. Allows collaborative web browsing & accessing/presenting marketing material in its on-demand, web-based, immersive collaboration environment. (Full disclosure: I’ve worked on this during my time at Nortel Networks)


Bantam live (acquired by Constant Contact in 2011)

basis06 AG Switzerland based

BigMachines Inc November ’13, Oracle completed acquisition of BigMachines. Accelerate the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, & an easy-to-use workflow approval process, accessible anywhere, on any device. Flexible, scalable, enterprise-ready CPQ solution ideal for large companies looking to optimize complex selling processes

Bigtincan a single unified solution that securely delivers the right content to the right users at the right time and location – on any mobile device. Access to all relevant content combined with all the tools needed to enable a mobile workforce to be productive, delivered with the information security and content governance capabilities needed to achieve information risk, compliance and security objectives. Provides the intelligent insight into user interaction and utilization of content. Unlocks field expertise, creates expert networks & enables knowledge sharing across teams.

BizSphere AG Germany/Netherlands based. Suite of Sales Enablement software solutions for global businesses with a complex portfolio [of products, services, & solutions] and large sales force / channel partners (Full disclosure: I’ve worked here & can give demos)



Bridge Metrics Extend the value of your marketing assets by enabling your channel & partner sales and marketing teams to customize, distribute & track content on the fly! Texas, US

Callidus (Callidus Software Inc. purchased iCentera) CallidusCloud has not just iCentera for content but also CPQ tools, marketing automation & more


changeBEAT UK based

Chatter see below

Chemistry ENTERPRISE WEB & TABLET TECHNOLOGY BUILT TO ALIGN SALES & MARKETING through three of the most critical components – digital asset management, integrated data collection, and customized sales tools. Kansas City, MO, USA

ClearSlide Their acquisition of SlideRocket let’s you create & edit presentations in the cloud. Collaborate with sales to develop high-impact collateral: Mix&match content on the fly. Provide sales teams with updated marketing content. Distribute & refresh collateral to multiple teams. Full control over what content your sales team is using, editing, & sharing. Organize content so it’s easy to find for specific use cases by adding tags. Analytics: Gain visibility into what content your sales team uses. Learn which collateral is effective with prospects&customers. See how long people viewed presentations with slide-by-slide analytics

Combionic GmbH Germany/Switzerland based. Combionic collaboration software connects people, processes, and information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag&drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically and the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets. (Full disclosure: I work with them & can demo the slide library)

Compelligence, Inc founded by CI professionals who saw, sales teams consistently want customized CI data that is specific to their deal and CI analysts are constantly making custom Excel sheets & slide decks. Competitive content is frequently located in different places in the company & is difficult for sales teams to locate quickly. Executives want up-to-date information on industry threats&trends. There are few effective means for collecting competitive information from multiple parts of the company. Pismo Beach, CA

Compendian small US based vendor with a solution named CollaboRate: Capturing & capitalizing on the corporate assets & tribal knowledge organizations already have. Delivering knowledge & assets to the people who need them, right when they need them.

d!NK Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium based

DemoChimp Product demo automation software. Breaks down demo content and adjusts the duration, order, depth, focus etc… based on a quick survey that weights what is more important in the given demo. Highly customized demos with #Demolytics (analytics on your demos). American Fork, UT, USA.

Direxxis Marketing dmEDGE™ Distributed Marketing Portal

Docurated Inc New York based. Faster deck creation, Access the newest & most relevant content, Assemble new pitches in minutes, Pitch better & more often, Seamless integration with existing file storage, Automatic indexing & visualization of content, Mobile & desktop access…

EarthIntegrate marketing technology with a platform called Pando: Relationship Marketing Platform providing “sales enablement, marketing automation and content management, all while maintaining crucial approval workflows and compliance requirements.” “VIRTUAL CONTENT PLUS MARKETING TECHNOLOGY EQUALS A PRODUCTIVE SALES FORCE” “Pando makes localized marketing possible for national brands by integrating their content, assets and data sources to create 24/7 highly personalized marketing support.” Houston, TX, USA

Enable5 see VONICAL (former name) below

ENHATCH enterprise tech startup helping sales & marketing team conquer complex sales through a mobile SaaS apps platform. The technology allows for a fully branded experience that can be customized to meet any business need and deployed directly to internal users, third-party distributors and end customers. The functionality is geared towards field sales & marketing teams for presenting custom pitches, accessing relevant content, and collaborating with others. Enhance sales productivity & effectiveness while providing seamless access to backend CRM systems. CLS will be available for download on the AppExchange and can bi-directionally synch with Salesforce. NYC based

FatStax Catalog app that helps sales reps embrace the iPad

fision Marketing Automation & Sales Enablement Cloud Platform

Game Plan iPad app; connects to, DropBox, SharePoint 2010, Amazon S3

Handbook App Infoteria Corporation, TOKYO and CUPERTINO, Calif.

Highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales and the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, and deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. Seattle, WA

hubba more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands and retailers. “Managing product information sucks. You are faced with more information to manage, more digital channels to oversee and more demand for product images, descriptions, videos, and more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content.” Toronto, Ontario, Canada

Hubspot inbound marketing & sales platform. Cambridge, MA, USA

Immediately cross-platform email tool for salespeople designed to enable closing deals from anywhere, as opportunities happen. From both your phone & computer, you can track when your emails get opened, get reminders to follow up with leads, offer suitable meeting times in a couple taps, and use email templates for sales pitches. Automatically syncs your prospect emails into Salesforce, and pulls relevant contact information from LinkedIn, so that you always know who you’re talking to at-a-glance. If you’re a salesperson, you most likely use a CRM system, lead gen software, a campaign tool, and a bunch of email tools. Email is where the action happens, and there should be no need to have five apps opened to be able to reply to a sales prospect’s inquiry. “Sales, or closing deals in general, is no longer a 9-to-5 job. You’re always selling, always closing. If you don’t, your competition will. And so having perfectly-timed actionable information, and the right tools to take action, is the winning formula. We give you both, as opportunities happen, immediately.” San Francisco-based


InQuira (Oracle purchased InQuira)



Jostle techcrunch writes “[…] wants to put a fresh face on intranet software. […] aims to make it easier for companies to publish news stories and announcements, host online discussions and share other relevant information like team directories. […] features a Yammer-like chat tool. […] integrates with the likes of Active Directory and other directory services to make onboarding easy. It also supports most popular single sign-on solutions and offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts and Drive. […] starts at $6 per employee per month for small companies with up to 100 employees, with price drops available for larger businesses.” Vancouver, Canada

Kenexa now IBM Smarter Workforce Mobile Learning Solution: Develop, deliver&analyze all types of device-independent mobile content. Save time&money in developing, managing, maintaining&deploying content through the integrated Learning Content Management System (LCMS). Social Business Software: integrates social networking, collaboration&knowledge-sharing technologies in a secure, managed environment

KiCube apps to drag and drop your marketing content to build an interactive story for the devices used by your sales force. Austin, TX

KnowledgeTree Right content, right time, right in – Sales teams sell more when they use effective presentations, data sheets, & case studies. Makes sales enablement easy by surfacing the best content for any sales process — instantly in

Kony Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information.

Landslide Technologies resource library for easy sharing, retrieval & managing: j2 Global, Inc. acquired it. See or

Launch International The Sales Enablement Content Company

LIA Digital Asset Manager that stores in the cloud, routes/syncs to individual devices, & allows access via desktop and mobile web apps. Enterprise-class.

LiveHive allows channel managers to gain live insight into partner selling activities. iOS app / single destination to get the most current business documents, campaigns and product materials and then analyzes who is using what & which materials are most helpful to channel partners. San Jose, CA, US


MarcomCentral an online, on demand marketing assets management (MAM) solution

Mediafly SalesKit ensures sales teams, partners, & customers have immediate and secure access to the latest sales & marketing materials, whether online or offline.

Mindmatrix Pittsburgh, PA. Sales Enablement software for manufacturing: Marketing for the manufacturing industry means you have to nurture great b2b relationships while simultaneously supporting geographically dispersed distribution-channels. As a manufacturer, success depends on how well your brand is marketed & sold by your distributors. Give salespeople their own personalized portal that will arm them with the tools they need to engage prospects, leads & customers.

MING Labs Berlin, Munich, Toronto & Shanghai based User Experience Design company: Design & Development for mobile responsive websites or apps (iOS, Android, Windows8, BlackBerry, etc). Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) and Combionic’s slide library (see above). Full disclosure: I work here and represent them in Canada. See this case study as an example

MobilePaks Content management tools guide marketers to develop & deliver content in a way sellers learn, retain & use it. Automatically suggests reference materials, short training bursts & customer facing collateral in context – when & where sellers need it. Measurement & analytics provide indicators of sales effectiveness & content ROI. Available as stand-alone web apps. Can also be integrated with partner portals & CRM systems like Salesforce, Oracle CRM & Microsoft Dynamics. Started as an idea&product of VIA, Inc. a communications&custom elearning company. Doing business as MobilePaks LLC an Oregon corporation

Moxtra Create compelling sales pitches with audio & visuals to sell more, faster. Bind together & customize all relevant sales material to craft the perfect pitch. Share it with your prospects & get instant realtime feedback on your proposal. Engage leads with interactive vocal & graphic annotations. Easily coordinate with support staff while out in the field. Close more sales & entice repeat-business by keeping it all together.

Mutual Mobile, Inc. based in Austin, Texas. Create rich user experiences that re-invent how businesses engage the world through mobile. Custom software solutions. Increase the demonstrable value of mobile.

n-tara also

OnMessage MessagingInfusion App (iOS, Android) & Cloud-based solution provides customer-facing employees with instant access to the messaging they need – when they need it. Through an intelligent semantic-based search Messaging Infusion App provides sales professionals & employees with the relevant messaging they need to be successful in sales or customer–specific situations. With a simple search (i.e. How does a CIO in the retail industry benefit from our disaster recovery solutions?), it aggregates & delivers search-specific messaging content & tools.

Ontuitive Recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the record without the need to access a separate portal or search. Netherlands, UK, US

PerfectPitch24 Access Mobility, Inc. is the owner of Indianapolis, IN, US. Arm your sales team with this native iPad app or an equivalent HTML5 web version for those with PC, Mac or Android devices. Email documents fast, easy & hassle free. Display your sales materials in one place

Perperitus Sales solution UK based

Playboox Playmaker Solution

PocketWorks Mobile Ltd, UK Enterprise iPad & smartphones solutions in Leeds, UK

Postwire looks like Pinterest for Sales Enablement. “Share videos, photos, links, & documents in a visual way.” Aims to “be the hub of all business content & with a mission to change the business-to-business sales process”. Freemium business model. Lexington, MA, US

Prolifiq Mobile apps for Life Sciences companies. News, industry, product & incentive program information on your mobile device (tailored specifically to you). Approved promotional content in one mobile library. Online or offline, access content to share with customers. Deliver the information they need (from PDFs to video): The latest version, pre-approved & compliant. Time & target follow ups more effectively by understanding exactly how customers interact with your messages. Real-time data: Who has read your messages, what links have been clicked & what attachments have been consumed. Beaverton, OR

Qvidian (Sant & Kadient merged)

Revegy DYNAMIC PLAYBOOKS: Deploy your best practice process, tools, collateral, eLearning and other assets based on the vertical industry, solution or role. Accelerate onboarding by providing key tools, assets and learning when they’re needed. Fast-track new product launches with a guided process and a wealth of “just in time” support tools – from value statements to objection handling capabilities. Atlanta, Georgia

RO|innovation (RO|enablement)

Sales Enablement Centre member of the FD Centre Family of Corporations. Former operators that design and implement sales enablement solutions that grow your business. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics and Tools to impact business insight, sales coverage and deployment, product/services delivery, sales reporting, account planning, and use of sales talent. Vaughan, ON, Canada

Sales Enablement Group (SEG) provides advisory & consulting services to transform the way our clients sell. Principal Craig Nelson co-founded iCentera in 2003. Today the iCentera solution is part of CallidusCloud (see Callidus above). salesforce ‘Sales Cloud’ files & libraries Keep the most up-to-date sales tools in front of your sales & marketing teams, and eliminate mistakes in the sales cycle by managing & publishing the most accurate product specs, contract documents, & price lists. Quickly see commonly viewed files, get realtime alerts whenever content is updated, & use tags to easily classify content across libraries. With your account you also have Chatter for free. Apps for Chatter are available for Windows, OS X, iOS & Android

Salesframe Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS&Android. Finnish company; client base so far mostly Finland-originated B2B companies.

Salestrip for SMB. All-in-one sales presentation software. Unlike generic presentation tools “made for sales from the ground up”. Sales enablement solution that allows you to spend less time preparing presentations so you can close your sales faster. Open supporting files right inside your presentation. Send a file to your prospect on the spot. Remotely update files on the devices of your team so everyone uses the most recent material. Mauritius

Salient6 in Bellevue, WA, US. Designers/builders of portals/applications that drive business results & a prototype Sales Enablement tool to “increase the productivity of your sales force”. Salient6 is a consulting company creating end-to-end solutions that realize the full business value of the SharePoint platform.

SAVO Group

Scepos Netherlands based / Dutch

Scrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, and enhance sales productivity. Minneapolis, MN

Seismic app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic.

SellsPad see TappCTRL below

Sendside Customer Communication Platform & Secure Communication Network. “Goes beyond simple security and takes electronic communication to a new level enabling high-impact, interactive, one-to-one communications between an organization and its clients, customers and/or prospects via the web.” Sendside Deliver: Secure, cloud-based message & document delivery service. Unlike email & other paper-based methods, it helps simplify gathering important documents relating to a transaction and send them to interested parties.

Showcase Workshop (Showcase Software Limited) Wellington, New Zealand. Has customers all over the world. The Showcase Presentation app is free and available for iOS, Android, Windows 8 & web browser viewing option so you can present the same information across your tablets, smart phones & computers. Turn your files into a mobile toolkit with a custom designed interface to match your styleguide. Field-based teams can share any approved file, right from their tablet & see when it was downloaded. Real-time information on the usage of the app by field based teams. Monthly fee per user. 14 day free trial.

Showpad Combined iPad app & online platform. Turns each iPad into a sales enablement tool

SKURA SFX Sales Enablement solution Oakville, ON, Canada. Next-generation Adaptive Sales Enablement platform built for the Sales Rep & Company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, & usability required for real customer engagement, & real sales enablement.

Solutions for Sales Sales enablement consultancy that helps clients to develop value-based propositions, sales playbooks & sales enablement platforms. Based in Europe & USA

SpinRiot publishing platform for marketing & sales. Seamlessly sync your content libraries and use existing videos, images, and pdf documents to build engaging sales & marketing tools for prospective customers. Build non-linear sales brochures: With multiple starts and stops, sales executives can go beyond the confines of a standard pitch and presentation style to listen, learn & adapt and facilitate a conversation with their target audience. Founded in 2012, Portland, Oregon

Squirro Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based

Storyworks OnDemand provides comprehensive mobile enterprise software: Combines maximum empowerment of your field staff with strong enterprise controls & management reporting. Gives your field team the best interactive tools to help share the company story on a simple & elegant mobile platform. Minnesota, US

TappCtrl sales tool composed of 2 main elements: Online Web Manager controlled by your Sales Manager or Commercial Director & iPad App installed on all devices distributed & configured for your sales team Now branded as SellsPad Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. TappCTRL S.A., Brussels, Belgium

The Brevet Group sales training and sales enablement firm. Tailored/Customized sales performance solutions that help clients in a variety of industries sell smarter. In addition, their online sales training platform, Brevet Online Academy, works as a turnkey sales training solution for companies. Atlanta, GA

TinderBox “empower reps with pre-built selling material easily found in a central repository, while continuously measuring messaging effectiveness with content tracking”

ToutApp Sales Communications Platform. Close more deals faster with the power of tracking, templates & real-time lead scoring. Fits into Gmail, Outlook, Salesforce & more. Share trackable presentations & documents. Schedule delivery. Track when emails are opened, links are clicked, your leads visit your corporate website, & when your presentation/documents are viewed. Share templates, best practices & analytics across sales & marketing. Gain data on what type of messaging drives results. Train new hires with a template library. Increase collaboration&communication across the team. Free 14 day trial. SF, CA

UpSync Sales Process Empowerment & Presentation Tool for web, iPhone, & iPad

Vivisimo Inc (acquired by IBM) Now, Vivisimo Velocity Platform is IBM InfoSphere Data Explorer

VONICAL Ottawa, Canada based full-service agency that spun out its enablement software as a service under the name ENABLE5 (HQ is Ottawa; also in Japan, Ireland, London UK, San Fran USA)

Wittyparrot Instantly access & reuse relevant information on any device to save time. Share best practices across teams to improve performance & consistency. Align sales & marketing messaging, maintain freshness of content, track usage. Cloud-based content delivery platform that helps companies to speak with one voice™. Bay Area / San Francisco, USA & Bangalore, India

Woople Hosted video-based sales enablement platform. Target content to staff & measure its adoption

workface Sales Enablement Chat Tool. Helps close more sales by enabling your sales people to instantly meet today’s web-based customers with extraordinarily personal, multi-channel, real-time video, audio & text chat. Everything you need to create, manage & track enterprise-level chat 2.0. Incl. file & video storage and mobile apps. “Not just chat or web conferencing. It’s live sales enablement.” Minneapolis, MN, US

xfi SalesHawk® “built from 3 layers of technology that are fully-integrated and harnessed to address your key sales challenges”. Amongst other things Sales Resource Automation® and Knowledge base (Data, content, and knowledge repositories)

Yammer Founded ’08 & acquired by Microsoft ’12. Now part of the Microsoft Office Division. Extend the collaborative power of Microsoft SharePoint by using it with Yammer — the enterprise social network

In its February 2010 issue CRM magazine singled out the relevant Sales Enablement vendors in the article ‘Sales Enablement Tools’:

“[…] Scott Santucci, senior analyst at Forrester Research, says he’s seen an explosion of interest in this area over the past year. As with any technology, however, those rushing to buy the hot newness without first establishing a clear strategy are doomed to fail. It’s not that there’s a lack of information—far from it. Instead, it’s hard to wade through the sheer tonnage of information and determine what’s up-to-date, relevant, and in a form amenable to the particular sales conversation. “It’s a very simple, yet really complicated problem […] Santucci says each of the relevant vendors — including BizSphere, iCentera, Kadient, and Savo Group — cater to slightly different problems. […]”

In case you have not seen ‘Is Sales Enablement just lipstick on a Knowledge Management pig?’ It is a must read! I will try to discuss some of the aspects here on this blog later.

Gerhard Gschwandtner (@gerhard20) writes:

“[…] let’s take a look how the sales enablement vendors are selling their solution to you, the sales leader.

Vendor Pitches or Marketing Glitches?

Savo promises, “Never sell alone!” Does that hit a hot button for you? I don’t know many lonely salespeople. On another part of the SAVO site I read, “Clone top performers.” Excuse me! Why not promise, “Clone your Swiss bank account”?

Kadient’s Website [ now] isn’t shy about pitching the exact same theme on their home page: “What if all of your salespeople could sell like your top performers?” The promise continues, “With Kadient’s on-demand sales enablement application, you arm your sales team with the knowledge, messages and strategies they need to win at every stage of the customer’s buying cycle.” If they found the key to winning at every stage, how come Kadient isn’t a hugely successful company?

iCentera [Callidus now] bills itself as a sales enablement company. Their pitch is a model of modesty: “Sales Enablement maximizes your sales organization’s ability to communicate through a central messaging vehicle.” The key benefit: “Close more business through more knowledgeable sales people.” created a special sales enablement site with this teaser copy: “Ever feel like your salespeople don’t get it?” Here is the pitch: “N-tara’s sales enablement solutions equip your sales force with engaging, customer-ready content that is timely, relevant and in context to your customer’s needs.”

The best part of their site is a “Guide to Enlightened Conversations”. It is engaging, interactive and it makes a lot of sense.

BizSphere AG‘s pitch: “Do you want your sellers to minimize preparation time and maximize quality time with your clients?” The key benefits: close more deals, increase average deal size, shorten your sales cycle. It is a clear and concise pitch.

Another vendor in the space is which offers a competing solution to their AppExchange partners Kadient and SAVO.

Other vendors include (marketing automation and sales enablement) […]”

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46 Responses

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  1. Jeanne Hellman said, on July 13, 2009 at 8:00 am

    Here’s a couple more:
    Landslide Technologies


  2. salesenablement said, on July 13, 2009 at 8:52 am

    Thanks Jeanne
    I have added them above.
    Have a great day.


  3. Graeme Thickins said, on July 15, 2009 at 3:40 pm

    nice list – thanks



  4. […] like is a company I need to add to my list of Sales Enablement vendors. Tagged with: conversation enablement, knowledge management, sales enablement, training leave […]


  5. […] text you can interchange the word Intranet with the term Sales Enablement as many of the leading Sales Enablement vendors are not only embracing but actually pushing Mobile Availability and Social Networking. ‘Top […]


  6. […] @Chad Levitt from wrote a great Sales 2.0 resource guide (see below). I would like to add some additional Sales Enablement vendors here. […]


  7. […] 2.0: Such sales-process tools as Kadient and Brainshark [also see 'work in progress list of sales enablement vendors'] create a repository of effective messages and materials while encouraging content creators to […]


  8. […] relevant vendors Posted in Uncategorized by salesenablement on February 3, 2010 I keep a work in progress list of Sales Enablement vendors. In its February 2010 issue CRM magazine does a great job at singling out the relevant of the […]


  9. […] Tags: conversation enablement, information overload, information workers I keep a work in progress list of Sales Enablement vendors. In its February 2010 issue CRM magazine does a great job at singling out the relevant […]


  10. […] sure that pretty much everyone in the B2B environment can relate to the them. No matter which Sales Enablement vendor you decide to work with, what needs to be done is the […]


  11. […] is obviously very exciting for us in this field, who for years now have been saying that Sales Enablement is going to be huge one day. Let’s […]


  12. salesenablement said, on February 23, 2010 at 9:34 pm

    John Rourke (@JohnRourke on Twitter) said: “Please consider (Social CRM, Sales Collaboration) for that list. Thx.”


  13. John Marshall said, on July 8, 2010 at 9:41 am

    Excellent list! Please consider checking out 2 Comma Sales, Inc., a direct competitor to Kadient-Sant. We’ve deployed sales enablement “dynamic web-enabled playbooks” to telecom, banking, information services and other large enterprises.

    Thanks… JOHN


  14. […] Microsoft SharePoint” or “Kadient versus SAVO Group”. As you can see in my work in progress list of Sales Enablement vendors there are a lot of players. wrote an article on that as well. Their shortlist is […]


  15. Peter Weissmueller said, on November 22, 2010 at 7:42 am

    Thanks – very good listing especially also the one in Europe, which I find very promising
    Thanks. Peter


  16. Nichole Garofalo said, on January 17, 2011 at 6:37 pm

    Good list!
    You are missing RO|Innovation. They make a sales enablement solution called RO|Enablement. It’s simple, easy to use, powerful, and low cost. A variety of enterprises use it. Here’s the website:


  17. Cindy Knox said, on July 2, 2011 at 1:20 pm

    There’s also a company in stealth right now that we are trialing, SalesKB ( – their site is still in stealth, but their overview video is on youtube (updated: here’s the link for the video: . They are taking the approach of hyper-targeted sales tools, based on your target’s persona, where you are in the process, etc.


  18. said, on July 5, 2011 at 9:13 am

    Indeed great list and thanks for sharing, Paul. I have found one more company being Scepos: (similar features but with supporting back office), based in the Netherlands and active in Western Europe. Regards, Alexander


  19. Pushkar Ranjan said, on August 10, 2011 at 6:08 pm

    Awesome work. Keep it up. Thank You!!!


  20. […] companies I am currently still consulting BizSphere AG and its clients. Having said that, with my List of Sales Enablement vendors I am actually trying to provide an impartial and complete picture of all players in the […]


  21. fisiononline said, on March 19, 2012 at 5:50 pm

    Great list so far, please consider adding Fision. Thanks.


  22. […] disclosure: I work with BizSphere AG. Here is a list of all other vendors I know of. Rate this: Share this:StumbleUponDiggTwitterLike this:LikeBe the […]


  23. […] a taxonomy of customer …As of today I am cou… on About this blogfisiononline on Work in progress list of Sales…define a taxonomy of… on Where does Sales Enablement […]


  24. […] disclosure: I work with BizSphere AG. You can find them on Crunchbase. Here is a list of all other vendors I know […]


  25. New Channel Media said, on April 18, 2012 at 8:39 pm

    I believe I commented on this some months ago, but the situation appears to be getting worse. The term “sales enablement” appears to have been largely hijacked by a variety of vendors, selling hardware, software, and services, as a means of jumping on the latest, sales-associated, money-making bandwagon.

    Savo continues to attempt some level of balance with “professional services” and much to say about their version of sales enablement, but it all still comes across as product marketing and PR. BizSphere takes a more credible, solution-approach.

    Our differentiator at Thought Action Group (once we are fully operational) is that we aim to make our clients entirely self-sufficient. We are not looking for follow-on sales or recurring revenue. We want to help you setup your sales enablement ecosystem in a time-efficient and cost-effective manner, and empower you to continue to manage and evolve that ecosystem yourself. And with several careers worth of multi-million dollar deals in the technology sector, alongside on-going exposure to a variety of sales systems, training, and methodologies, we actually do know what we are talking about.


    • salesenablement said, on April 19, 2012 at 9:54 pm

      Thanks for your comment Michael. As you might have seen, I made it a blog post. What is your twitter account? I could not find it on your quora or LinkedIn profiles. Best regards, Paul


  26. […] Fox of the former now just commented the following on my work-in-progress list of players in the Sales Enablement market, which I just updated: “I believe I commented on this some months ago, but the situation […]


  27. Diana Johannessen said, on June 12, 2012 at 12:45 pm

    Paul- any sense of which solutions have a coaching/mentoring tool? May be interesting to note in your listing. What are your thoughts about Oracle/Siebel’s OSS?


    • salesenablement said, on June 12, 2012 at 10:47 pm

      Hi Diana, thanks for the question. Coaching/mentoring can come as a kind of content like in videos / podcasts that all Sales Enablement solutions should be able to deal with or it comes via community features like sharing of things / voting / blogs / comments / suggested contacts / QA / FAQ / Help / semantic suggestions of what to up-sell or cross-sell etc… that are also part of most Sales Enablement solutions. I am sure there are even better approaches to really focus on coaching/mentoring, but they need to really be part of the Sales Enablement solution as additional stand-alone tools always fight for attention and Sales Enablement itself is already an extension of the CRM system. My list does not focus on the CRM systems themselves which is why you can’t find Oracle/Siebel’s OSS on there. Cheers, Paul


  28. Cubicle Ninjas (@CubicleNinjas) said, on June 12, 2012 at 6:25 pm

    Awesome list!

    Our team has put together a suite of tools that extend the SAVO Groups’ sales enablement platform. Simply put, our technology makes sales enablement software more effective. For more info:

    We’re looking at bringing this framework to other sales enablement software in the coming months as well. I’d be interested in the community’s feeling: would these be helpful for you? Is there anything you need addressed that isn’t being addressed? Is there any platform that needs this over others?


    • salesenablement said, on June 12, 2012 at 10:39 pm

      Thanks for the heads-up. Of course customization is always something that clients of SaaS end up looking for. In terms of other platforms, I would rank them by install base and frontend technology to find out which one to address next.


  29. Mike Kunkle (@Mike_Kunkle) said, on September 12, 2012 at 11:07 am

    Hey Paul, I’ve run across something recently that is pretty impressive that I wanted to pass along and this seemed like the right spot. A small, private company in Dallas invested a lot of time and effort to develop a what they call The Strategic and Competitive Opportunity Report (SCORE!). SCORE! is an opportunity assessment that helps pursuit teams, strategic account managers, and their sales leaders better assess an account, opportunity, status, and true potential to close (or what to do differently to improve those chances). The assessment was developed by CMI Assessments. I met the owner recently at an local event and was invited to a training session at a major client’s office, and was very impressed. The client is raving and when I saw it in action and the discussion/coaching potential, I was really intrigued. CMI’s website is very basic, but in their words:

    SCORE! will:
    – Ensure they are practicing consultative (solution) selling.
    – Fortify their probability for closing this large opportunity.
    – Determine how likely they are to be successful.
    – Identify their team-related strengths and weaknesses.
    – Ensure they’re focusing the right resources on the opportunity.

    You can see their website at or a descriptions and report sample at!_Description_Sample_1121b2011.pdf

    If you are interested in reviewing this further, I’d be happy to connect you to the owner.

    mike_kunkle at mindspring dotcom


  30. […] However, I have always tried to cover even vendors that target small companies in my list of Sales Enablement market players. […]


  31. mediaflysm said, on December 20, 2012 at 5:38 pm


    It would be great if you would add Mediafly SalesKit to your list. Our Fortune 100 clients rave about our products and love our security.




  32. […] the course of the year 2012 my list of Sales Enablement vendors grew to […]


  33. Srini said, on June 25, 2013 at 7:58 am

    Great List. Very helpful


  34. Tim said, on October 30, 2013 at 10:34 am – we have been working with some large clients like GE, Toys R Us, Insurance Firms and some of the Top Asset Management and Wealth Management Providers.
    Contact me for more details…


  35. […] Here my worldwide list. […]


  36. […] takes a slightly different approach than my own work in progress list and has some good details on each […]


  37. Fergal said, on May 19, 2014 at 11:14 am – we work with clients including Netflix and some of the top performing sales teams in the world. Docurated gives your team access to your company’s approved and best content no matter where it is stored.


  38. Joel Gatlin said, on May 20, 2014 at 10:47 am

    @Revegy is also a product that should be on your list of Sales Enablement vendors.


  39. […] my list of Sales Enablement solutions has grown to over 90 this year, I would like to take a look at some recent Sales Enablement market […]


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