Below my list of Sales Enablement software vendors/apps/tools, Sales Enablement solutions, B2B marketing content management, B2B sales knowledge management, Digital Content Management for B2B sales (DCMS), Sales Asset Management (SAM), Sales Engagement Platforms (SEP) as of 21-March-2019.
When you shortlist vendors, be sure to look into the following:
- Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud? You’ll want one single source of truth!
- How does the solution integrate with the given CRM system?
- Can it be installed behind the corporate firewall? Single-Sign-On?
- Is the code that defines how the search will weigh results shared by all client companies or can each client customize it?
- Do they offer a choice between cloud & on-premise / self-hosted? Do they support the move from one to the other?
- SaaS vs. Licensing: What is cheaper in the long term, to buy the software as a service or perpetual user license?
- Exit strategy for your content & meta data when you want to change vendors. Export feature?
- How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content & for the user interface?)
- Flexibility for customization / your influence on the roadmap / number of developers at the vendor? Be careful when you get a lot of influence on the roadmap as this might mean you are dealing with an agency / development shop & not a product company – you might be the only customer or the biggest customer & they might go under if they can’t find other customers.
- Can they help to integrate the solution into your existing IT infrastructure / processes?
- Does the solution help to manage how you show your complex portfolio of products, services, & solutions to your sales people & channel partners? How quickly can that be updated for org changes? Is it the vendor making the changes or is there an editor/admin user interface?
- Are there analytics & social features that allow usage metrics & feedback from sales to marketing (ratings/voting/comments) & uploading/sharing of content (Sales User Generated Content)?
- Is there an intelligent way to maintain the ‘single source’ of content (or content blocks) being re-used a lot? Can documents be [auto-]generated to be highly customized for the specific sales situation / vertical / geo etc… – yet look polished?
- Is content intelligence (As in Business Intelligence and Analytics for the Content Lifecycle) available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing? What is used the most? What closes deals?)
Accent Technologies accent-technologies.com @Accent_Tech improve sales execution & win rates with a scientific, big-data approach. Accent Accelerator for Sales & Marketing Teams: Designed to empower sales teams with information, insight & technology. Deliver the right information at the right time, have more meaningful conversations, build credibility with buying teams & win more deals through precise, efficient execution. Content, coaching & insight at their fingertips. Provides tools to deliver & track information in a unique personalized way. Melbourne, FL, USA
Acelera Group aceleragroup.com works with enterprise & emerging technology companies to improve & optimize sales enablement, management, account management & opportunity development / management processes. Primary areas of focus include Sales Enablement (process improvement & optimization). Boston, MA
Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. Organizations can realize personalised, contextual & real-time customer engagement for the right person, at the right time, on the right device. These experiences can be deployed & managed at scale, for 1 to 1000s of sites. Acquia Lift ‘Content Hub’: Aggregate, syndicate & discover content across a disparate network of sites & channels, no matter the content source. Empower your team to find content, so IT resources have more time to focus on higher priority issues. Break down content silos with powerful discovery tools to quickly find relevant content from other sites, departments, or technologies. Separate the content source from the site architecture or the code that powers the experience, giving you agility to design a great digital experience for your customers. Boston, DC, Portland, & Reading, UK
act-on Software act-on.com emphasizes the importance of not only providing a sales team with the right content & tools and aligning those assets with the buying cycle, but aligning the right tools with the right sales person
Adobe Systems: Adobe Digital Publishing Suite (now part of Adobe Experience Manager Mobile). Create content like you always did for print, but publish to a tablet instead. If you need to make an emergency change to the app, your designers can push an update the same day. On Sep 20, 2018, Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75bn. On April 19, 2017, Marketo had acquired ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.
Advantics advantics.de information technology & services company based out of Düsseldorf, NRW, Germany. Collaborating with MING Labs (see below) & Combionic (see below) on services & solutions (e.g. Slide library, Content editor) for deployments in medium to enterprise sized clients.
airtable.com @airtable Creation guide for 5 essential pieces of content to help you drive deals, from start to close: offers.hubspot.com/sales-enablement-guide ebook. Sales Collateral Management. Made Flexible & Effortless. Manage case studies, call decks, & more with the ease of using a spreadsheet. 350+ App Integrations. Spreadsheet Interface. Used by 30,000+ companies. Realtime Collaboration. Drag & Drop File Uploads. Gallery & Card Views. Easy As A Spreadsheet. $5M in revenue annually. Competes with Basecamp, hopTo, & Trello. San Francisco, CA
Alexander Group alexandergroup.com give your sales force relevant content, training & tools: Enable sales success. Conducts thorough reviews of CRM systems & usage to ensure your support systems are in line with your revenue growth strategy. (No software offering; only consulting) USA
Alinean (See Mediafly below) alinean.com @AlineanROI powering B2B Value Selling & Marketing with interactive white papers, diagnostic assessments, ROI / TCO calculators. Founded in 2001 by Tom Pisello. October 25, 2018, Mediafly announced the acquisition of Alinean Inc.! Tom joined Mediafly as Chief Evangelist & lead the advisory team in delivering everything from content workshops to deep digital sales transformation projects. Alinean & Mediafly recognize B2B buyers have changed, have become more digitally savvy & sophisticated, & that to stay competitive, sellers need to change along with them. Buyers aren’t looking for sellers to present static, boring pitch decks with product information they’ve already found online. They’re looking for sellers to bring additional value to sales conversations – to effectively communicate the impact their product or service will have on the buyer’s business in the context of what the buyer cares about. Winter Park, Orlando, FL
Allbound allbound.com @goallbound SaaS toolset for partner training, content marketing, collaboration, & customer success. Deliver content & training. Ready reps for the entire sales cycle. Training & Learning Tracks to up your reps’ game. Playbooks & Pins to give reps specific content or see what content they’ve assembled. Customer-Facing Tools that help partners & their reps provide ongoing value, both pre- & post-sales. Empower channel partners to have the conversations they need to have. Collaboration Spaces foster mutually-beneficial, profitable communication & prevent partners from spinning their wheels. Save valuable time with an organized, transparent thread of conversation. No time lost searching for emails, no hours wasted on calls with partners half in the dark. Align knowledge across the board & enable representatives from all sides of a deal to share & discuss information in a collaborative environment, archived for everybody’s future reference. Channel/Partner Enablement. Phoenix, AZ & San Francisco, CA
allego allego.com @allegosoftware [more sales training (onboarding, certification, etc) than help with customer facing content]. Provides a mobile-first sales learning platform that boosts sales performance & productivity through video content sharing. Needham, MA
AMACUS amacus.net by innovative information Inc. Improving sales productivity by letting reps see the buyer impacts of sales efforts. Vancouver, Canada
Apparound apparound.com Produce professional quotations, proposals & legal contracts with 1-click incl. specific terms, product data, media & other content. Share documents / digital brochures with customers via email & CRM integration. Configure, price & quote complex products with automatic compatibility check. Increase quotation size & shorten sales cycle. Get up-to-speed on new offerings & prices. Get access to the latest price & promotion information. Push sales information across all sales agents in the field. Capture all product details & media in one single place: on sales agents mobile devices. Cascina (Pisa), Italy & Menlo Park, CA, US
App Data Room (see Modus below)
AppDataRoom.com @AppDataRoom Sep 19, 2018 Modus has rebranded its company & reorganized its enterprise digital solutions Minneapolis, MN AppGlu appglu.com custom branded ready-to-run mobile apps for sales teams that can be created in minutes through a self-service dashboard. Arm reps with custom branded mobile apps that contain your company’s most current product information, marketing collateral & sales presentations. Ensure reps have instant access to the most current marketing/sales materials, even when offline. Make meetings more engaging, productive, & measurable through in-app analytics. Ready-to-run enterprise mobile apps as a service. SF, CA
Attach attach.io/sales-enablement/ @attachio helps align sales & marketing teams with a centralized content hub. With one place to distribute content to your team, salespeople know where to go to find the right content. Marketers know how content is used & can optimize it’s effectiveness through data to help the sales force sell. Know who reads your documents, where they spend time & who they share them with. Understand your prospects engagement & transform the way you sell forever. Align sales & marketing departments with a library of approved content, & make sure everyone shares the latest version. Analyze the effectiveness across your team, optimize content & build winning sales decks. Stockholm, Sweden
Attensa attensa.com Rather than piecing together information services, sources & alerts, aggregate your resources into a unified solution. Use cutting edge tools to filter & deliver relevant information to the people you support – saving them time & keeping them focused on information that matters to their work. Portland, OR
Attivio attivio.com Unified information access platform: Active Intelligence Engine® (AIE®). Ingests both structured & semi-structured data, Big Data & unstructured content, from a wide variety of databases, document repositories, content management systems, email systems, websites, social media & file servers
AvayaLive Engage conferencing in 3D environments for meetings, training, sales & support. Collaborative browsing & presenting marketing material in on-demand, web-based, immersive collaboration environments. I worked on this during my time at Nortel Networks.
AXIOM SFD axiomsfd.com @AXIOMSFD their Salesforce.com apps improve sales coaching & sales training; on demand in real time. “Since 1991 we’ve consulted & trained B2B sales organizations. In 2013 we pivoted to create native sales enablement apps for Salesforce.com”. Dallas, Texas
Bantam live (acquired by Constant Contact in 2011)
Beehivr beehivr.com @beehivr empower sales forces with a platform to enhance client meetings, facilitate employee training, & gather valuable insights. Adaptable mobile sales app allows sales teams to transform traditional presentations & client meetings, into interactive experiences. Allows for flexible flow of information & the possibility to adapt content, as the conversation unfolds. Assembles all sales collateral & client information in one app, allowing sales teams to save preparation time & focus on more value added tasks. New team members benefit from a rapid & easier onboarding process with instant access to all pertinent information, offered on an interactive & intuitive interface. Up-to-date content allows to upsell & cross-sell & ensure that brand message is delivered more consistently across the market. Montreal, Canada
BigMachines Inc bigmachines.com Nov ’13: Oracle completed acquisition of BigMachines! Accelerate the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, & an easy-to-use workflow approval process, accessible anywhere, on any device. Flexible, scalable, enterprise-ready CPQ solution ideal for large companies looking to optimize complex selling processes
Bigtincan bigtincan.com @bigtincan (ASX:BTH) helps sales & service teams increase win rates & customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Customers include AT&T, ThermoFisher, Merck, ANZ Bank. Enhance sales productivity at every customer interaction. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Nov 30, 2017: Bigtincan, a provider of mobile artificial intelligence-powered sales enablement automation, has acquired Contondo, a provider of sales enablement automation tools that focus on the discovery & classification of available sales & service content, while enhancing measurement & improving ROI. Contondo’s data science team & core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform. June 18, 2018, Bigtincan announced the acquisition of learning vendor (micro-learning / training & enablement platform) Zunos
@GetZunos: “As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement & partner enablement to ensure dissemination of content & knowledge across partner teams & organizations.” September 25, 2018, Bigtincan announced the acquisition of FatStax (creating end-to-end connections across CRM & sales enablement). Waltham, Massachusetts, USA but listed on the Australian ASX
Bit.ai bit.ai @Bit_docs Smart Document Collaboration for Teams. Your complete document ecosystem. Create, Manage, Track all from one simple to use platform. Collaboration tool that empowers sales teams to make marketing & sales materials while collaborating in a common workplace. Sales teams create, customize, collaborate & share sales proposals, sales decks, & client facing material. Receive notifications whenever a client or prospect views your sales proposal. Get engagement metrics e.g. how much time they spent on your smart document, how far they scrolled (scroll ratio) & how often they returned to the documents you shared. This data is useful as you can receive feedback on your proposal & make changes to improve the sales collateral you & your team create. Add a lead capture form while sharing a document. For recipients to access the shared documents, they’re required to fill out their name, company, email &/or phone number. Salespeople can also password protect their documents or even add an expiration date after which, the documents can’t be accessed. San Francisco, CA
a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] & large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below).
Bloomfire bloomfire.com @bloomfire Knowledge Sharing Platform. Enables employees to quickly find the information they need to do their jobs. $11M in revenue annually. Competes with BraveNew, Intuition Publishing, & Hoopla Software. Austin, TX
Brainshark brainshark.com @brainshark a single platform for content creation, training (formal & just-in-time), & video coaching… Sales readiness software equips businesses with the training, coaching & content authoring capabilities to achieve sales mastery. Helps reps learn & prepare wherever, whenever, & however they work – so they’re always ready for any selling situation. The sales enablement software prepares sellers with the knowledge and skills they need, from the same systems and devices they use every day. $20M in revenue annually & competes with MindTickle, SAVO, & CallidusCloud. Waltham MA, USA
Brandobility brandobility.com brand content management between partners, offices, & teams. Division of NAPC comprised of brand industry experts. Helps US-based Bynder clients implement their brand portal solutions. Bynder bynder.com brand portal tool helps marketing & branding teams within enterprise organizations to create, store & publish marketing materials online & through print channels. Digital Asset Management (DAM): Tool to centralize, organize & share all your digital media files. Easy-to-use, yet rich on functionality. Bring marketing collateral, products & digital media together. Product Information Management (PIM): Facilitates maintenance of product data. Simplify product communications: Integrate product information when creating collateral. Publication of product information to publishing channels (such as sales applications & resellers) fully automated. Boston & New York
Bridge getbridge.com/sales-enablement-software @GetBridge Make Your Workforce Smarter Faster With a Modern, Mobile Learning & Talent Management Suite (@Instructure). “Leverage the Bridge Salesforce integration to enable active learning, boost sales performance, & track linked achievements.” Bridge is an employee-focused sales training & coaching solution taking a holistic approach to boost a sales organization’s effectiveness, driving increased revenues & reducing time to productivity. Companies like Empire Today, LucidChart, Vivint, & Workfront all use Bridge to scale learning across their sales organizations. Salt Lake City, UT, USA
Bridge Metrics bridgemetrics.com Extend the value of your marketing assets by enabling your channel & partner sales & marketing teams to customize, distribute & track content on the fly! Texas, US
Bsharp bsharpcorp.com @bsharpcorp Mobile sales enablement tools accelerate sales through continuous training, effective sales conversations & more productive sales reps: Inform, train, assess, equip, hear from & motivate the sales team. Mobile platform & services methodology to help you build a formidable team. Continuously train thousands of sales personnel across geos; Keep them informed of important decisions at the corporate office; Send product collateral, brochures, videos for customer use; Get info like sales, inventory, merchandising, customer meetings for analytics daily. Marlborough, MA, US & Bangalore, India
BuyerDeck buyerdeck.com @BuyerDeck allows you to ensure your sales reps are loaded with the latest content available. Sales Enablement Tools for Marketing & Sales Teams. Brings all stakeholders & content together in one shared space providing a faster, easier & more pleasing experience for your buyer. Say goodbye to links & attachments in long email threads. See every Buyer engagement: Track everything down to the amount of seconds spent on a single page. Figure out your next move based on your customers last. London, Riga, New York, SF
Bynder bynder.com (see Brandobility)
Callidus calliduscloud.com acquired by SAP Jan 29, 2018 for $2.4B. (Callidus Software had purchased iCentera.) CallidusCloud had not just
iCentera for content, but also CPQ tools, marketing automation & more. Ensure your sales reps & external partners have the knowledge, motivation & tools to sell more, faster & spend less doing it. The “Lead To Money” suite includes Enablement, eLearning, Sales Coaching, Sales Incentive Compensation, CPQ, CLM, Pipeline & Forecast Intelligence, Territory & Quota, Customer Feedback to Action. Dublin, CA, US
Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes your valuable media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – important sales collateral is accessible from mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, US
cegeka cegeka.com @cegeka
Swiftslide swiftslide.eu Make your sales easier, better & more efficient. Delivers up-to-date content straight from your Marketing department to Sales when & where they need it. Improves communication between these two key departments & optimizes the sales process to prospects.
Chatter see Salesforce.com below
Chemistry usechemistry.com Enterprise web & tablet technology built to align Sales & Marketing through 3 of the most critical components: Digital asset management, integrated data collection, & customized sales tools. Kansas City, MO
ClearSlide clearslide.com Their acquisition of SlideRocket let’s you create & edit presentations in the cloud. Collaborate with sales to develop high-impact collateral: Mix & match content on the fly. Provide sales teams with updated marketing content. Distribute & refresh collateral to multiple teams. Control what content your sales team is using, editing, & sharing. Organize content so it’s easy to find for specific use cases by adding tags. Analytics: Gain visibility into what content your sales team uses. Learn which collateral is effective with prospects & customers. See how long people viewed presentations: slide-by-slide analytics. On December 12, 2017 ClearSlide joined Corel Corporation. See Corel below
ClientPoint clientpoint.net @ClientPoint higher close rates, shorter sales cycles, bigger deals & lightning fast proposal creation with our top-rated sales optimization solution. Allows your sales team to create powerful engaging custom proposals quickly & efficiently by ensuring that they’re always working with the latest & most accurate proposal content & assets. Create all your proposals, templates, price quotes & eBrochures in one centralized library repository & pull/push information directly into your proposals or eBrochures from your CRM. Carlsbad, CA, USA
Collected collected.io Don’t just store your files. Use them. Find old proposals, notes, reports, & more, as you work. For sales & marketing proposals, legal briefs, etc. Easily connect Collected to your cloud-stored content. Pittsburgh, PA
Combionic combionic.com collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library, which works great for accessing & generating on the fly from tablets. Experts in compliance software & work flows. Germany & Switzerland based
CommercialTribe commercialtribe.com video-based practice solution: Enables sales training to stick – helping sales reps hit the number. Using video & associated content, reps can view & share peer best practices, practice by recording themselves, submit their scenario for manager & peer feedback, & refine until they have it right. Reps actually teach & learn from one another.
Compelligence compelligence.com 15-Nov-2018, it relaunched company name, brand & website: CompeteiQ competeiq.io @competeiq Competitive intelligence platform built for sales: Win Intelligently, Intelligent sales battle cards, Integrated win/loss workflow, Track news, website changes & trends, Salesforce AppExchange certified. Founded by CI professionals who saw, sales teams consistently want customized CI data that is specific to their deal & CI analysts are constantly making custom Excel sheets & slide decks. Competitive content is frequently located in different places in the company & is difficult for sales teams to locate quickly. Executives want up-to-date information on industry threats & trends. There are few effective means for collecting competitive information from multiple parts of the company. Pismo Beach, CA
Compendian compendian.com small vendor with a solution named CollaboRate: Capturing & capitalizing on the corporate assets & tribal knowledge organizations already have. Delivering knowledge & assets to the people who need them, right when they need them. USA
Conga (See Octiv, formerly known as TinderBox) getconga.com @getconga end-to-end, AI-powered digital document transformation. The Conga Suite helps to simplify user experiences & increase productivity. Conga acquired Octiv, formerly known as TinderBox, Mar 7, 2018. Broomfield, CO
CONSENSUS (formerly DemoChimp) goconsensus.com @goconsensus Intelligent Demo Automation. Enable Buyers. Accelerate Sales. Discover & engage stakeholders across the buying group with personalized video demos. Experience interactive demo automation for yourself. DemoChimp rebrands as CONSENSUS
demochimp.com Product demo automation software. Breaks down demo content & adjusts the duration, order, depth, focus etc… based on a quick survey that weights what is more important in the given demo. Highly customized demos with Demolytics (analytics on your demos). CONSENSUS makes it possible for sales & marketing professionals to create interactive customized demo videos that give each buyer an overview of a product’s value proposition. American Fork, UT
Content Raven (See Raven360 below)
ContexTip contextip.com @contextip the right insights at the right time with the right context. In large globally spread sales teams, where many divisions often sell into the same accounts, the potential to cross-sell often goes unrealized because information is trapped in silos. ContexTip digs through all data in Salesforce & recommends the best sales executives across divisions to reach out for help with a deal. A recommendation engine gives a ring-side view of your account & helps your team with timely, relevant & optimal date to help the deal move further & faster to closure. Have the power of critical information at your finger tips just when you need it. By Lister technologies, India.
Conversica conversica.com @MyConversica automate email conversations with all your leads to qualify them for Sales. AI software for marketing & sales, fosters real conversations to discover your most qualified sales opportunities. AI-powered sales assistant; uses human-like, two-way email conversations to automatically engage & qualify leads, freeing up Sales to close more business. “Conversational artificial intelligence (AI) for business” incl. an AI-powered system that automatically carries on conversations. Foster City, CA
Convo convo.com @convo provides in-context work collaboration! A real-time company message board. Share ideas, documents, videos or
anything you want easily, without things getting lost in the endless reply chains of email. Clear, crisp collaboration! In-Context = No clutter! Automated acknowledgements: Need to send something out to all employees, but you also need to know exactly who has seen it (and, of course, who hasn’t.) / who really got the memo? Convo makes it easy: Write your post like any other, but check the “Recipients must acknowledge to view”. When it pops up in your colleagues’ timeline, it will be blurred with a prompt asking them to acknowledge the post. Once they acknowledge it, the post is de-blurred. $4M in revenue annually & competes with Slack, Zinc, & HipChat. San Francisco
Corel Corporation corel.com on December 12, 2017 Corel Corporation, a Canadian office & design software company, announced it acquired ClearSlide, a sales engagement platform (See ClearSlide above). Ottawa, Canada
Corporate Visions marketing & sales messaging, tools & training company, announced June 2014 it acquired
Launch International, a communications company specializing in marketing & sales enablement content corporatevisions.com Larkspur, CA
count5 count5.com adaptivemicrolearningplatform.com q.MINDshareTM (“q”): Micro-learning platform that eliminates the forgetting curve associated with training. Sales people never read the sea of email from their boss & dozens of other resources within the company. Q MINDshare™ cuts thru the clutter to drive employee/sales alignment: Cloud platform on PC’s, mobile & tablets to get the attention of staff, spoon feed high priority content, then report back if it was received & understood. Prioritize, schedule & deliver content based on business importance using a proprietary notification system. Control who gets content & the days/times it gets delivered. Knowledge Retention: Automate proven scientific methods for training reinforcement to drive faster adoption & ROI. Engage users with high priority communications & tasks, then track views, feedback & understanding. Coaching Module: A collaborative interface where managers support employees while they execute specific activities & goals. Atlanta, US
Coveo coveo.com @coveo transforms businesses by improving customer engagement & upskilling employees by providing the best information, every time, everywhere. AI-powered Search for every Salesforce community & app. Immediate access to all the content, wherever it resides. Québec, Canada
Creative Cafe creativecafehq.com turned into B2B Sales Content b2bsalescontent.com MICRO-AGENCY, AUSTIN, Texas
CustomShow www.customshow.com presentation software that allows to build custom branded presentations that look better than your typical PowerPoint presentation while still incorporating important metrics & reporting needed for sales teams to track engagement. Create customized & branded presentations while equipping teams with access to a slide library in a fully cloud-based environment. Incorporates analytics, the ability to conduct web meetings, integration with SalesForce.com, while customizing to your own brand standard.
d!NK dink.eu Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium
Data Dwell datadwell.com @data_dwell appexchange.salesforce.com listing enables sales & marketing teams to close deals faster by using intelligent content matching & measuring content ROI. The best content, analytics & prospect tracking, native in Salesforce. Increase sales conversion by dynamically matching relevant content to any prospect attributes. Generate relevant conversations, track detailed content consumption & notify sales of interactions in order to focus sales efforts – all in Salesforce. London, UK
dealhub dealhub.io @dealhubio formerly Valooto
valooto.com. Sales Engagement Platform that delivers a personalized buying experience at every step of sales & prospecting funnels. Enables Sales reps & buyers to meet, engage & collaborate online on relevant, personalized & dynamic content, while gaining real-time insights on buyer engagement & disposition. “CPQ / CLM / E-signature – Sales Engagement Platform. Featuring native integrations with Salesforce & Microsoft Dynamics CRM.” Operates natively on Salesforce & other leading cloud-based CRMs. Offering: Predictive Sales Playbooks, Interactive content sharing & engagement, Real-time engagement analytics, Configure-Price-Quote (CPQ), Document Generation, Contract Management & redlining, E-signature. DealHub.io raised a total of $4.5M in funding over 2 rounds. Main Office: Los Altos, CA. Other office: Israel
DecisionLink decisionlink.com @decisionlink Build Pipeline, ROI Analysis, Business Case Development & Market Analysis with Value Cloud, Enterprise Class Value Selling Automation Tool. Addressing the entire Buyer Journey & Customer Lifecycle, it is an integrated application delivering Repository & foundation for enterprise selling, Get smart about accounts in minutes, Understand your value in minutes, Value Propositions – to quantify, articulate & defend your value, & close deals, Defend your customer base, & sell them more. Has $2M in revenue annually & competes with Alinean, VisualizeROI, & ion interactive. Atlanta, GA
DemoChimp see CONSENSUS
Digizuite digizuite.com @DigizuiteDAM Take control of your content with digital asset management. Enterprise digital asset management software that lets you search, manage, & distribute your brand assets from one centralized source. DAM for Sitecore @damforsitecore: Digizuite DAM for Sitecore module makes Sitecore even more powerful. Digital asset management seamlessly integrated with Sitecore. Built by @DigizuiteDAM damforsitecore.com Manage digital files & customer experience from one place. The Digizuite™ DAM for Sitecore module gives you a single source for all digital files. Upload, manage, search & share files on multiple channels from within Sitecore. Denmark
Direxxis Marketing dmEDGE™ direxxismarketing.com Distributed Marketing Portal In March 2015 Broadridge Financial Solutions, Inc. acquired Direxxis LLC, a provider of cloud-based marketing solutions & services, to expand its suite of solutions for wealth & asset managers. “Financial advisors are moving from a mass marketing approach to data-driven strategies in which timely content can be tailored & distributed through both traditional & emerging channels”
Distribion distribion.com @Distribion gives corporate marketing & sales agents a better way to manage, execute & analyze personalized marketing campaigns. Sales Enablement: Suite of tools designed to increase sales efficiency & effectiveness: Incl. Sales Kit Generator (Brochure Builder), presentation generation & education module to assemble, customize & distribute personalized content. Marketing Asset Management: Storing, accessing & easily locating all content, imagery, videos & files for use in multi-channel campaigns. Content management features for optimization & distribution of content, alleviating one of the most significant pain points for many orgs. $1.1M in revenue annually & competes with Pica9, Inc., SproutLoud Media Networks, LLC, & Zift Solutions. Dallas, Texas
DocSend docsend.com @DocSend Providing analytics & control for documents you send. Know more. Work smarter. Move faster. “Goodbye email attachments. Hello revenue.” Makes salespeople more effective by enabling them to track, control, send, & present sales materials with real-time document analytics. Analytics allow to understand how your documents are being viewed, right down to the time spent on each page. Know what content is working & what’s not. Maintain control even after you send. Send documents on your terms. Create multiple links per document & control them individually. Limit or turn off access at any time. Rest easy knowing your content is secure. $1.3M in revenue annually & competes with KnowledgeTree, ClearSlide, & Showpad. San Francisco, US
DocShare docshare.io @docshareio Track document opening & performance with easy to share weblinks. Document tracking app by SalesHandy.com @saleshandy (send, track, control, engage & present sales collateral with actionable document analytics. CENTRALIZED SALES COLLATERAL: Manage all your sales documents at one place. Organize your files by teams, company or private.) India
docurated.com @docurated quark.com/products/docurated/ sales enablement & sales asset management platform powers content recommendations with AI & predictive analytics. Faster deck creation, Access the newest & most relevant content, Assemble new pitches in minutes, Pitch better & more often, Seamless integration with existing file storage, Automatic indexing & visualization of content, Mobile & desktop access. NYC, NY, USA. Their inception was in 2012; now part of Quark Software, Inc. Denver, CO. 6-Dec-2017, Quark Software announced it acquired Docurated.
DocuSign completed its acquisition of SpringCM (See SpringCM below)
DOOLY www.dooly.ai angel.co/dooly @DoolyHQ Combination of machine learning, natural language processing, & speech analytics as an ear on calls, notes, emails, & other data sources to connect information in the moment & help teams be more productive, close more deals, & find new ways to delight customers. You’re chasing someone across departments, trying to find a white paper your coworker remembers coming across many moons ago to send it to a prospect. Wouldn’t it be great if you didn’t have to chase information around, but had it at your fingertips? As Dooly is a participant on the call, it already knows that the prospect would benefit from a white paper – as it’s connected to everything else – it knows where to find it. $2M in revenue annually & competes with Chorus, Gong.io, & Conversable. Vancouver, BC, Canada
Draup Platform draup.com/sales/ Machine Learning startup incubated at @Zinnov zinnov.com Powering Sales Enablement: Empowers sales teams with comprehensive account & stakeholder intelligence to enable micro-targeting. Analyzing millions of data points to help sales teams understand finer details about their prospects, such as buying preferences, technology choices, outsourcing deals, buying centers, strategic & investment priorities etc., while also obtaining a deep understanding of the key decision makers among your prospects. Equip you with sales intelligence & help you answer pressing sales questions such as “leads to prioritize”, “Right stakeholders to target”, & “How to approach the targeted opportunity”. Cloud hosted web application with data rich insights & visualizations to help you know the most important information about your prospects. US-India-China-Singapore
DSG Consulting dsgconsulting.com @JustAddDSG (See vPlaybook.io below) Our passion & focus is enabling every sales channel to implement your company’s vision & strategy. Playbook based solutions that enable every salesperson, sales manager & channel partner to implement your growth strategy through content, tools, & training. Little Rock, AR
DTI dxform.io @Dxforminc enables leaders, tech teams & sales forces. Digital Transformation & Sales Transformation. Better enable sellers & frontline managers, & transform your sales force to generate & win more opportunities. Sales Enablement Services: Sales Readiness Diagnostics, Buyer Persona Development, Sales Playbook Development, Sales Enablement Advisory / Support Services. Now: Fast Lane Digital fastlane.digital sales transformation & enablement services based on a learning system & designed & developed to provide solutions for effectively competing in a marketplace where integration to digital technologies is now the norm. Raleigh, NC EarthIntegrate See Pageflex below earthintegrate.com Marketing technology with a platform called Pando: Relationship Marketing Platform providing sales enablement, marketing automation & content management, all while maintaining crucial approval workflows & compliance requirements. Virtual content + marketing technology = a productive sales force. Pando makes localized marketing possible for national brands by integrating their content, assets & data sources to create 24/7 highly personalized marketing support. Houston, TX Pageflex acquired EarthIntegrate in April 2015.
EdCast edcast.com @EdCast AI-powered Knowledge Cloud for Personalized Learning & Sales Enablement with customers that include GE, HPE, Dell, Accenture et al. Deliver the content your learners need, when they need it, & where they want it. Aggregates your learning content including from your LMS, intranet, external providers, your subject matter experts, & your team’s preferred resources on the web. The most valuable content you have is the ‘tacit’ knowledge in the minds of your experts: Release it & build your own libraries of expert content. Machine Learning curation engine: Ensures that only high quality, most relevant, & contextual content is presented to your team. AI based targeting engine learns about your team & makes continuous learning recommendations directly to where they’re working – incl. Slack & Salesforce. A real time view of flow of expertise & knowledge across your teams. Helping you identify your most acknowledged, best connected, & influential team members. Mountain View, CA
Einstein High Velocity Sales Cloud (Salesforce.com) High Velocity Sales. Give inside sales reps an outsized advantage. Give your reps everything they need to succeed now and tomorrow. salesforce.com/au/products/sales-cloud/tools/high-velocity-sales/
elandas elandas.com @elandasnow sales & marketing solutions for the regulated life sciences industry. Deliver customized, regulatory-compliant sales materials into the hands of your sales force within days. Adapt to rapidly changing trends with tools that give you flexibility & control. Coordinate efforts of disparate & cross-functional business units for more efficiency – allowing you to sell more sooner. Sales reps will: Learn about access changes that provide growth opportunities in a given territory sooner. Create relevant & compliant materials for digital presentation or print to get to the point quickly. Enjoy more realistic sales goals set by management. Get the control needed to hit the ground running & be ahead of the game. Saint John, New Brunswick, Canada
Enable5 former VONICAL vonical.com full-service agency that spun out its enablement software as a service under the name ENABLE5 enable5.com (HQ Ottawa, Canada; also Japan, Ireland, London UK, San Fran USA)
workface workface.com Sales Enablement Chat Tool. Helps close more sales by enabling your sales people to instantly meet today’s web-based customers with extraordinarily personal, multi-channel, real-time video, audio & text chat. Everything you need to create, manage & track enterprise-level chat 2.0. Incl. file & video storage & mobile apps. “Not just chat or web conferencing. It’s live sales enablement.” Rebranded to engage engage.co Minneapolis, MN
enterprise tech startup helping sales & marketing team conquer complex sales through a mobile SaaS apps platform. Fully branded experience that can be customized to meet any business need & deployed directly to internal users, 3rd party distributors & end customers. Functionality geared towards field sales & marketing teams for presenting custom pitches, accessing relevant content, & collaborating with others. Enhance sales productivity & effectiveness while providing seamless access to backend CRM systems. CLS will be available for download on the AppExchange & can bi-directionally synch with Salesforce. NYC, USA (Stopped selling a digital content management for sales solution [DCMS]. Now an end-to-end solution that powers the design & delivery of standard & patient-specific implants from pre-operative planning to the surgical theatre.)
FatStax fatstax.com (See Bigtincan above) @FatStaxApp “Customer Engagement Platform: Every meeting matters. Turbocharge sales meetings with our digital sales tools.” Catalog app that helps sales reps embrace the iPad. Midwest headquarters located in Indianapolis, Indiana with offices in San Diego, California & Detroit, Michigan. September 25, 2018, Bigtincan announced the acquisition of FatStax (creating end-to-end connections across CRM & sales enablement).
fileboard fileboard.com @Fileboard Centralize your Sales Collateral: Comes with full enterprise-grade file management. “One source for your marketing collateral with deep engagement insights!” Marketing Automation only tells you what content generates most leads or traffic, not what content is most used & contributed most to won deals. “Once Fileboard is connected with your CRM, a marketing manager can see for every single piece of content how much it has contributed to opportunities that are lost & won. Engagement scores for each asset help to understand what type of content resonates with prospects & where more or similar content is required.” Know how & where to focus your content creation efforts on. iPhone & iPad app enables you to sell anywhere. Connect your live presentation to a Salesforce account, opportunity, contact or lead. $1M in revenue annually & competes with Sertifi, FunnelFire, & Reactful. San Francisco, CA, USA also has offices in Rotterdam, the Netherlands
fision fisiononline.com Marketing Automation & Sales Enablement Cloud Platform
Flipdeck flipdeckteam.com @FlipdeckHQ Presentek Software. Saas (cloud) software for helping individual users or teams access & send links to frequently shared information content. Organize info on cards & share. A unique visual container for info & links you want to quickly share from mobile devices. For sales, marketing & customer service pros. Save time by delivering information via centrally set content feeds. Team members can be confident that they always have the latest information, because new content cards show up in their feeds automatically. the most effective information is in the hands of your sales people and ready to share with customers. Los Gatos, CA
FusionGrove fusiongrove.com @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. Our data-driven solution gives your business an edge in selling across the entire portfolio & accelerating time to revenue. Helped Cisco, Dell, Citrix & other B2B companies improve campaign results & partner engagement. Sydney, NSW, Australia
Game Plan gameplanhq.com iPad app; connects to Box.com, DropBox, SharePoint 2010, Amazon S3. chaione.com/mobile-sales-enablement-solutions/ “MOBILIZE YOUR SALES & MARKETING TEAMS: Game Plan is a mobile sales enablement solution that bridges the content gap between sales & marketing. Having access to the right content, on the right device, at the right time allows teams to run at their full potential.” Founded in 2008, “boutique size” ChaiOne is a design-led digital transformation agency. ChaiOne has grown to a team of 75 individuals. chaione.com Houston & Austin, TX.
GetAccept getaccept.com @getaccept AI-based eSignature & document tracking platform. High Performer Sales Enablement Software. Send, Track & E-Sign your Documents. Reach the full potential of your sales process. Intelligent automation, personalized recipient engagement, and digital signature. Create & send documents that stand out against your competition. An electronic signature & document tracking platform, but for the closing stages of your sales cycle. Combine document tracking with eSigning & use machine learning to predict the next action needed to get the document signed. Enterprise features include video-introduction, automated live-chat, connected calls, & deal based display re-marketing. GetAccept has $5M in revenue annually. Competes with RightSignature, PandaDoc, & DocuSign. San Francisco, CA
Gong gong.io @Gong_io conversation intelligence platform for sales. Drive higher quota attainment across your team by recording, transcribing, & analyzing their conversations. Record: Automatically records every sales call or demo that happens across your sales floor. Transcribe: Each sales call is transcribed from speech to text, turning every conversation into data. Analyze: Analyzes everything your star reps do differently during their sales conversations, helping you bridge the gap. San Mateo, CA
Guru getguru.com Chrome web extension that sits on top of pretty much anything you do on your computer, & intelligently surfaces the relevant information right when you need it. Experts such as product or marketing, can create cards with all the latest, verified information about a certain product release, marketing initiative, competitive landscape, etc & that information will be surfaced to sales teams or support teams at the moment they need it. Also integrates with other web services, such as Salesforce or LinkedIn. Philadelphia, PA
Handbook App handbookapp.net Infoteria Corporation, TOKYO and CUPERTINO, Calif.
Highspot highspot.com sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. Seattle, WA
Honey sharehoney.com honey.is/ @sharehoney a simple & beautiful modern intranet. We believe in loving your job & the tools you use at work. Gives your employees a simple, central location to find all of the company information & resources they need. You can get Honey up & running in <24hrs. New York
hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands & retailers. “Managing product information sucks. You are faced with more information to manage, more digital channels to oversee and more demand for product images, descriptions, videos, and more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content.” Toronto, Canada
hubPitch hubpitch.com @hubpitch_corp sales follow up software for content sharing & communication with customers. “Upload every important document or video into one sales presentation, then collaborate to close deals faster. Create a Custom Sales Pitch with a Video & Document combo. Eliminate excess product demos & unnecessary meetings. Receive more insight to who your buyers are & what is most important to them.” Seattle, WA
Hubspot hubspot.com @HubSpot inbound marketing & sales platform. hubspot.com/sales-enablement “Sales enablement is the technology, processes, & content that empower sales teams to sell efficiently at a higher velocity. Sales Content Optimization: Contrary to common assumptions, marketers are not the only people producing content. In fact, in many companies, Sales produces more content than Marketing. Every minute a sale rep spends creating content is a minute they are not selling. The fact that salespeople take time to produce personalized content shows how important it is in the final stages of a buyer’s journey. Organize Sales Content: The first step in an sales enablement content strategy is a full content audit.” NYSE: HUBS $131.83M in revenue quarterly. Competes with Act-On Software, Marketo, & Pardot. Cambridge, MA
iCentera – Callidus Software Inc. had purchased iCentera on Jul 6, 2011. Then SAP, the German enterprise software giant, announced it acquired CallidusCloud for $2.4 billion on Jan 29, 2018. Illumineto illumineto.com @IlluminetoSpark Cloud-hosted, mobile-ready SaaS application which helps B2B sales professionals quickly find, package & deliver information most relevant to a prospect’s specific buying need. (Sales reps spend more than 30% of their time looking for content. 50% of the time they never find what they need.) Search personal, corporate & shared content sources. Integrates with your personal & corporate cloud storage, video & CRMs. Hours of unnecessary effort are eliminated from the reps’ day, resulting in more sales wins. As a subject matter expert, share that knowledge through your Spark pages & content. Maryland, US Immediately immediatelyapp.com Track from your phone & computer when your emails get opened, get reminders to follow up with leads, offer suitable meeting times, & use email templates for sales pitches. “closing deals is no longer a 9-to-5 job. You’re always selling/closing. If you don’t, your competition will. Having perfectly-timed actionable information, & the right tools to take action, is the winning formula.” San Francisco
Impartner impartner.com (formerly known as TreeHouse Interactive) @ImpartnerPRM SaaS-based Partner Relationship Management & Marketing Automation Platform (MAP) solutions, Impartner PRM. Deploy a Partner Portal in 30 days. Mobile-responsive Partner Portal that integrates the full suite of technologies needed to serve partners anywhere with deal registration, on-demand co-branded collateral, RFP submission, training, & sales enablement tools. Salt Lake City, Utah, USA
Indegene Omnipresence (See Skura)
Infinite Possibilities in-pl.com Instructor-led & Digital Sales Enablement Platform. Our mission is to help Sales Teams be more productive through Enablement & Sales tools. The platform will enable sales people to learn world class sales skills & provide tangible metrics to measure sales effectiveness. Developed By SIB Infotech. Kondivita, Andheri East, Mumbai, Maharashtra
InQuira (Oracle purchased InQuira) inquira.com oracle.com/corporate/acquisitions/inquira/
InsitePortfolio™ insitesoft.com/products/insiteportfolio/ In December of 2015, Insite Software acquired Storyworks1. As of March 2017, Storyworks1 has officially been rebranded as InsitePortfolio™. Insite Software insitesoft.com acquired Sales Enablement & Digital Content Delivery Provider Storyworks1 “Acquisition bolsters the company’s connected commerce platform strategy, adding rich functionality to address the new realities in the era of digitally enabled B2B selling”. Minneapolis
iPresent iPresent.com @iPresentapp sales engagement platform. “Same message, same content, same branding across multiple platforms and devices. Run iPresent on all the major mobile platforms.” Run a tablet alongside a phone on one user license. Hampshire, UK & Sunnyvale, California, USA
ItaQuod ItaQuod.com @ItaQuod Close Business Now – Sales teams are more efficient, consistent & predictable. Close Business Tomorrow – The rest of the organization has direct access to clear, concise information required to evolve messaging, solutions & partnerships for future success. “The right data, in the right place… easily captured, collaborated on & consumed.” RADNOR, PA, USA
Jive jivesoftware.com @jivesoftware “provider of modern communication & collaboration solutions for business. We empower people & organizations to work better together.” Though based in California, Jive’s largest site is in downtown Portland, its onetime headquarters. Aurea completed its $462M purchase of Jive, June 12th, 2017. Jive once employed upward of 200 people in Portland, but after a 2016 layoff & an exodus following the company’s sale, its workforce has fallen considerably. Jive Software had $203.5M in revenue annually & competed with Get Satisfaction, Slack, & Workfront.
Jostle jostle.me techcrunch writes “[…] wants to put a fresh face on intranet software. […] aims to make it easier for companies to publish news stories & announcements, host online discussions & share other relevant information like team directories. Features a Yammer-like chat tool. Integrates with the likes of Active Directory & other directory services to make onboarding easy. It also supports most popular single sign-on solutions & offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts & Drive. Vancouver, BC, Canada
Journey Sales journeysales.com @JourneySales Smart Rooms digitally engage customers with sales teams across the customer lifecycle, allowing them to easily collaborate – all in Salesforce.com. B2B sales solution designed for you & your customer. Smart Rooms are private digital collaboration spaces where a sales team & a customer team can work together, engage key decision-makers, invite colleagues, quickly reach consensus & more. Say goodbye to repeat conversations, endless emailing & unproductive phone calls & say hello to everyone on the same page. Has $5.8M in revenue annually. Competes with Abtech Holdings. Philadelphia, PA
Kapost kapost.com content marketing software platform. Enables marketers to succeed as publishers by helping them generate content ideas, manage the content production process, & develop traffic-generating links to their content. Manage every aspect of your B2B content lifecycle – from ideation to distribution – & optimize every single asset. Streamlines your distribution process, enabling you to publish to an internal library & across channels. Simplifies content discovery & tracks internal usage of current content among teams. Manage your entire content lifecycle, collaborate & produce more efficiently, & measure the impact of every single asset through the entire buyer journey. Boulder, CO
Kenexa now IBM Smarter Workforce kenexa.com Mobile Learning Solution: Learning Content Management System (LCMS). Social Business Software KiCube apps to drag & drop your marketing content to build an interactive story for devices used by your sales force. Austin, TX
Kiite kiite.ai AI for Sales Enablement kiite.ai/sales-enablement/ @kiiteHQ “The future of work is being built today. Supercharge your workforce with Kiite, the world’s first Intelligent Sales Coach. Streamline Sales Enablement: Let’s face it, there’s too much company knowledge & it’s impossible to train reps on everything. Knowledge is scattered among applications & websites, making it difficult for sales reps to access & leverage to sell more.” Dec 27, 2017, raised undisclosed amount / Seed from Xfund. crunchbase.com/organization/kiite Waterloo, Ontario
KnoBis knobis.co @knobis_kb KNOWLEDGE MANAGEMENT PLATFORM: Somewhere along the way, Knowledge Base got really hard to use. Simple, intuitive & requires no training. By Bellurbis Technologies Pvt. Ltd., India KnowledgeTree knowledgetree.com (KnowledgeTree was acquired by SAVO Group; announced Jun 12, 2017. Then on May 8, 2018, it was announced that Seismic acquires SAVO Group) Right content, right time, right in salesforce.com – Sales teams sell more when they use effective presentations, data sheets, & case studies. Makes sales enablement easy by surfacing the best content for any sales process – instantly in salesforce.com
Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information.
Kuvana kuvana.com @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages and CRM. Key prospect interaction is captured, and followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails. And see the stats as they roll in. Atlanta, GA
Launch International launchinternational.com “a Corporate Visions company” See Corporate Visions Inc. (the marketing & sales messaging, tools & training company, announced June 2014 it acquired Launch International a communications company specializing in marketing & sales enablement content) Leadstalk leadstalk.pro small vendor/agency focused on Mauritius
LeanData® leandatainc.com @LeanData enterprise Revenue Ops platform/solution [family of applications] “breaks down the barriers between sales and marketing operations to improve the buyer experience, drive greater revenue and fuel growth”. “We don’t create, change or transform data. Rather we underpin the entire go-to-market process by connecting trustworthy data to the right people, in the right places & at the right time.” Also offers an intuitive Routing application, ensuring the right data gets to the right people for action. Analytics (Attribution application) provide marketers with clear visibility into which investments are bearing fruit & which need to be redirected to continuously improve selling motions. Open APIs & a variety of out-of-the-box integrations, extend the Matching & Routing products beyond CRM to popular sales & marketing applications. Integration partnerships include BombBomb, Drift, G2 Crowd, Outreach & SalesLoft. $3.9M in revenue annually & competes with Ringlead, CRMfusion, & Velocify, Inc. Sunnyvale, CA, USA
LearnCore learncore.com @LearnCore (See Showpad below)
Sales training & coaching platform built with enablement in mind. Empower your sales teams. Increase Rep Productivity: Make sure the entire sales team is always up to speed & communicating consistently. Messaging, Demos, Objection Handling, Onboard Reps Faster. Deliver just-in-time learning to the right people at the right time. Chicago, IL June 5, 2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally.
Lessonly lessonly.com/sales-enablement-training-software/ @lessonly “powerfully simple, trackable training software teams use to learn & practice like never before. Helps customer service & sales teams do better work.” Sales Enablement Training Software: With Lessonly, companies & managers quickly transform knowledge into shareable lessons & resources, engage employees through interactive feedback loops, accelerate rep & team performance, & measure the impact of better learning across their organizations. Lessonly has $6.7M in revenue annually. Lessonly competes with Mindflash, LearnCore (See above & see Showpad below), & TrainCaster LMS. Indianapolis, IN, USA
LevelJump leveljumpsoftware.com @LevelJumpS built on the Salesforce platform. Correlate all of your enablement efforts to real CRM metrics & milestones. Improve your onboarding process, maintain ongoing sales training, & drive revenue. Launch prescriptive & interactive programs that include videos, calls, articles, & coaching materials to continuously onboard & train your sales force in an engaging way. Provide a modern enablement experience with onboarding, on-going training, new product launches, pre-event, & pre-campaign programs your teams can complete on the go. Practice with video-first coaching rooms assigned to your managers & teams for role play, pitches, & objection handling. Align sales & marketing message consistency by reviewing pitches, providing scores & feedback, and certifying your reps. Centralize training videos & coaching content in a library directly in Salesforce, & categorize by themes, win stories, or use cases. Accelerate deals with recommended content based on stage, products, competitors, or any custom fields on leads, contacts, accounts, & opportunities in Salesforce. Save reps time by linking additional resources to videos, from your CMS, to PDFs, & any other tools. Ramp reps faster by publishing training videos & coaching collateral to help them at any stage of the sales cycle. Toronto, ON, Canada
LIA liaapp.com LIA was a mobile platform for the distribution of real-time content between marketing and sales teams at Global 2000 companies. Acquiring Organization: Showpad (SaaS platform for sales and marketing success) Announced Date: Mar 16, 2016 (See Showpad below) mobile app that pushes correct sales materials to each rep & then sends analytics back to management to help sales & marketing be more effective together. Old brand: LiberatedIntelligence.com Digital Asset Manager
LinkedIn (Microsoft) (See
PointDrive) PointDrive acquired by LinkedIn. Announced Date: Jul 26, 2016 May 3, 2012: LinkedIn acquired professional content sharing platform SlideShare for $119 million in cash & stock. Dec 8, 2016, after getting final European Commission approvals, Microsoft & LinkedIn announced that Microsoft’s $26.2bn acquisition of LinkedIn, the social networking site, officially closed.
Lionboard Analytics lionboard.com Saas-based Analytics Platform & Benchmarking Solution for Sales Enablement founded 2017. Helping Sales Enablement Leaders prove their financial value & elevate their conversation with their executive team, to help them transition from a tactical pursuer of “random acts of enablement” to become an influential voice in the formulation & execution of their company’s Go-To-Sale Strategy. Connects the dots between sales enablement & a company’s financial performance. Presents that information in a simple, fitbit-like dashboard that can show the value of the sales enablement team. Hence, it’s not adding to the number of sales rep facing tools. Palatine, Greater Chicago Area, Illinois, US
LiveHive livehiveapp.com @LiveHive allows channel managers to gain live insight into partner selling activities. iOS app / single destination to get the most current business documents, campaigns and product materials and then analyzes who is using what & which materials are most helpful to channel partners. San Jose, CA, US (Last tweet was 5-May-2017 & website is down)
LogicBay logicbay.com @LogicBay cloud-based partner relationship management (PRM) solutions for small emerging to global enterprises. Also offers consulting, training, & certification solutions. “Accelerate revenue with LogicBay’s Partner Relationship Management (PRM) Solution.” $4.1M in revenue annually. Competes with Channeltivity, Relayware, & ChannelAdvisor. Founded in 1980. Based in Warwick, Rhode Island.
Loopio loopio.com @loopioinc Proposal & RFP Management Software: simplifies the process of developing proposals and responding to RFPs. Automation engine to populate your RFP with the best answers from your Loopio Library. “Produce brand compliant proposals in seconds: Don’t spend countless hours formatting documents. Leave it to Loopio to export your content into a beautiful, custom branded proposal.” $3M in revenue annually. Competes with RFPIO Inc., RFP365, & Proposal Software. Toronto, Canada
Lurniture lurniture.com (See LevelJump above)
Accelerate your sales by delivering the right sales training at the right time – right within Salesforce. Develop your team’s selling skills faster, Increase deal sizes & close rates, Clone your top performers, Track the ROI of your training efforts. Built 100% native on salesforce.com. Toronto, ON, Canada
MarcomCentral marcomcentral.com an online, on demand marketing assets management (MAM) solution
Marketo (acquired ToutApp) See Adobe Systems. Marketo has $308.5M in revenue annually & competes with Act-On Software, Pardot, & HubSpot. Sep 20, 2018: Marketo acquired by Adobe Systems (for $4.8B)
Mediafly mediafly.com @mediafly offers sales & marketing a modern selling experience that values the buyer & drives business growth. Ensures sales teams, partners, & customers have immediate & secure access to the latest sales & marketing materials, whether online or offline. Chicago, IL (October 25, 2018, acquisition of Alinean Inc. (See above). Alinean & Mediafly recognize B2B buyers changed / became more digitally savvy & sophisticated. To stay competitive, sellers need to change along with them. Buyers aren’t looking for sellers to present static, boring pitch decks with product information they’ve already found online. They’re looking for sellers to bring additional value to sales conversations – to effectively communicate the impact their product or service will have on the buyer’s business in the context of what the buyer cares about.) $18.4M in revenue annually & competes with Showpad, Brainshark, & ClearSlide. On the SAP App Center: Mediafly for SAP Sales Cloud. Sell more effectively by giving customers a more personalized, interactive and data-driven experience. Gives your team a single, mobile-ready repository for distributing, managing & accessing all your current marketing content, in all formats – documents, presentations, audio, videos, PDFs. Having an instant, convenient access point means the right content is far faster and easier to find & use, saving time & administrative headaches for everyone. After content is shared, it is automatically tracked, so managers know what’s working. Content can be easily moved from any existing system into Mediafly. Once incorporated, users can work with the Mediafly App right within SAP Sales Cloud. Recommends content based on the stage of sales cycle, applying metrics drawn from how your materials perform against closed sales. Recommended content helps sales reps use the right content at the right time, in the moment, during sales presentations. It can also be used for internal coaching & developing sales best practices, & by marketers/ managers to plan future content pieces that can most effectively support sales.
Membrain membrain.com @membrain_com Used to be known as Upstream business solutions? SALES ENABLEMENT CRM FOR TEAMS COMMITTED TO GROWTH. Sales Improvement Software that helps B2B companies execute their sales strategy & achieve consistent performance in complex sales. Allows you to integrate educational information, collateral & guides in the right context – your sales process. This helps all your sales people to increase their skills from hire date through every deal they work. Provide training material to reinforce new knowledge; Ensure that everyone uses the same sales language; Provide deal-level coaching to increase win-rates. CONTENT IN CONTEXT: Provide sales collateral from the right context (sales process); Use in-process sales guidance to get new hires up to speed; Model the behaviors of top performers & share best-practices. ENGAGE: See when your customers engage with your content. $2M in revenue annually & competes with Revegy, Altify, & AXIOM Sales Force Development. Stockholm, Sweden
Microsoft (owns LinkedIn, makes SharePoint etc) (See
PointDrive) PointDrive acquired by LinkedIn. Announced Date: Jul 26, 2016. On May 3, 2012, LinkedIn acquired professional content sharing platform SlideShare for $119 million in cash & stock. On Dec 8, 2016, after getting final European Commission approvals, Microsoft & LinkedIn announced that Microsoft’s $26.2bn acquisition of LinkedIn, the social networking site, officially closed.
Miller Heiman millerheimangroup.co.uk @MHGroupEMEA Empowering your sales service team to be ready to win more! Strategy Ready: BE READY to enable your sales & service strategy with consulting & research services. Consulting services that serve your business performance. London, UK
Mindmatrix mindmatrix.net Sales Enablement software for manufacturing: Marketing for the manufacturing industry means you have to nurture great b2b relationships while simultaneously supporting geographically dispersed distribution-channels. As a manufacturer, success depends on how well your brand is marketed & sold by your distributors. Give salespeople their own personalized portal that will arm them with the tools they need to engage prospects, leads & customers. Pittsburgh, PA
MindTickle Inc. mindtickle.com @mindtickle sales enablement & readiness platform that gives you the power to ramp up new reps faster, coach them effectively, keep them up-to-date & create a culture of sales excellence. 360 degree Sales Readiness Solution (Accelerate time-to-productivity of new sales reps). Onboarding. Ongoing. Coaching. “Anytime Anywhere: Native Mobile app & responsive design built on HTML5 delivers a rich user experience with high usability.” Reporting “Pull reports, slice & dice data + analyze performance of sales teams by location, department, product line or any custom parameter.” Machine learning (ML) & Artificial Intelligence (AI) to enable administrators & managers to assess rep performance effectively, coach individuals & teams, & prescribe targeted remediation. New capabilities included machine-assisted evaluations such as automatic transcription of virtual role-plays, keyword identification, & machine-assisted seller performance monitoring with quantitative & qualitative scoring. New micro-learning & content creation capabilities with advanced support for webcam & screen capture. This capability assists creators in quickly developing & distributing relevant & timely content to teams. Has $4M in revenue annually. Competes with SalesHood, Rehearsal, & Cornerstone OnDemand. San Francisco, CA
MindTouch mindtouch.com @MindTouch knowledge management solution that improves support agent productivity, increases case deflection, & fuels Self-Service support. Cloud software that provides self-service customer experiences that create product experts & improves marketing, sales & support. SaaS solution for customer success / engagement management helping companies create smarter customers to accelerate the sales cycle & drive product adoption. Knowledge Management: Capture, organize, & deliver content to internal & external channels. MindTouch for Salesforce: AI-Powered Knowledge Management Inside of Service Cloud & Community Cloud. San Diego, CA
minerics minerics.de startup founded 2018. “Allows companies to embrace their full innovation potential by automating the management of ideas with natural language processing & machine learning. Thanks to instant feedback on ideas, we help making every employee an innovator.” “Bring your sales content to the next level: Our solutions helps you to better engage with your leads & to get the most out of your sales content. Without doing anything. Thanks to our sales automation algorithm you are always a step ahead.” Stuttgart, Germany
MING Labs minglabs.com User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Full disclosure: I’ve worked here. Berlin, Munich, Singapore & Shanghai based.
MobileForce Software (see Sales Velocity below)
MobilePaks mobilepaks.com Content management tools guide marketers to develop & deliver content in a way sellers learn, retain & use it. Automatically suggests reference materials, short training bursts & customer facing collateral in context – when & where sellers need it. Measurement & analytics provide indicators of sales effectiveness & content ROI. Available as stand-alone web apps. Can also be integrated with partner portals & CRM systems like Salesforce, Oracle CRM & Microsoft Dynamics. Started as an idea&product of VIA, Inc. a communications & custom eLearning company. Doing business as MobilePaks LLC an Oregon corporation
modusengagement.com @modusengagement gomodus.com (used to be known for their product App Data Room AppDataRoom.com @AppDataRoom) Sep 19, 2018 Modus rebranded its company Platform to build, brand & manage a professional mobile sales app. Add your logo, colors & messaging to customize App Data Room for your company. Upload presentations, PDFs, videos, images & more to ensure that your reps always have the right materials in their hands. Download your app on any number of mobile devices. Works for 1 user or 10,000+ & everything in between. Present content on your app then send via followup. Leads can be automatically pushed to your CRM or Marketing Automation tools. Sales enablement platform used by 70k sales & marketing professionals to conduct critical customer conversations to engage buyers. Simplified digital sales enablement platform to help organizations empower sales teams, optimize buyer interactions & boost marketing ROI by digitally transforming their sales & marketing. Modus Communicate (formerly App Data Room) ensures sales teams, distributors, & dealers always have access to the right sales materials, at the right time via an easy-to-use, fully brandable mobile application with AI-assisted content management. Minneapolis, MN
Moxtra moxtra.com Create compelling sales pitches with audio & visuals to sell more, faster. Bind together & customize all relevant sales material to craft the perfect pitch. Share it with your prospects & get instant realtime feedback on your proposal. Engage leads with interactive vocal & graphic annotations. Easily coordinate with support staff while out in the field. Close more sales & entice repeat-business by keeping it all together.
Mutual Mobile mutualmobile.com Create rich user experiences that re-invent how businesses engage the world through mobile. Custom software solutions. Increase the demonstrable value of mobile. Austin, TX
myDocket mydocket.com @myDocketApp You email a ton of collateral to your customers. How do you know they actually read it? Austin, TX
Napp napp.dk @Napp_dk enabling sales & marketing teams to solve the needs of the ever demanding buyer. Ensure the right sales material is always available at all meetings. Control content in one centralized platform, & push updates instantly to all sales teams. SaaS software company helping B2B sales & marketing organizations succeed by empowering their sales teams with a better sales support tool that help them close more deals & have better conversations in meetings. Founded in Copenhagen, & venture funded in 2017, it empowers thousands of sales reps. Sales enablement platform that gives the sales team a tool to help before, during & after client meetings, & provide clients with a better buying experience. Copenhagen, Denmark
Nolinio nolinio.com @nolinio
platform that enables to easily distribute content & tools within attractive, customizable, mobile apps. “Put an end to bulky, out-dated 3-ring binders, catalogs & brochures & enable your team to easily find, use & share the information they need at the moment they are talking to customers or making decisions.” Their most recent social media posts were from 2016 & their CTO left that year. Company seems on maintenance mode instead of growth mode as they seem to only upkeep Clipper Magazine’s mobile sales enablement solution [for their national sales force of 500 reps] & Berk-Tek Industries Sales Enablement solution for 130 direct & distributor sales representatives. Lancaster, PA, US
n-tara ntara.com also SalesEnlightenment.com
Nu:Pitch became Seismic (See Seismic)
Octiv octiv.com @octivinc formerly known as
TinderBox) gettinderbox.com (Octiv acquired by Conga getconga.com. Broomfield, CO; 7-Mar-2018, Conga (Intelligent Document Automation) announced that it has entered into an agreement to acquire Octiv, provider of web-based document solutions.) Streamlines creation, collaboration & delivery of mobile-responsive, online documents. Less paper, more time. Helps Sales reduce time spent creating proposals, presentations, quotes, SOWs & other common documents. Proposals: Engage prospects & customers with compelling proposals. Create standardized docs using data & systems you already have, & send them instantly online. Presentations: Give presentations that engage prospects. Create personalized documents using existing data & present from anywhere, from any device. Quotes: Generate accurate, personalized quotes in just minutes. Track engagement & effectiveness throughout the sales cycle. SOWs: Draft statements of work & collaborate with prospects. Edit & redline in real time, removing the friction of offline negotiations. Indianapolis, IN, USA
Olono olono.ai (previous name nexd.io) @OlonoAI sales orchestration. Intelligent Next Best Actions that improve win rates & quota attainment. Real-time, guided selling for B2B sales organizations. SaaS-based solution: Leverages the sales & marketing application investments organizations have already made, capturing all sales activity from any source—then delivers Intelligent Next Best Actions that increase engagement & improve win rates for AE’s & AM’s. Austin, Texas, US
Omni-Share omni-share.com Cloud-based CMS Sales Enablement & Marketing business tools: Empowers heads of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to employee’s desktop, tablet & mobile no matter where they are located. A brand of Clarity International, UK
OneMob OneMob.com @OneMob Personal, trackable & company branded video & voice messages tracked in Salesforce. Create a webpage of content, including videos, documents, website links & URLs, buttons, YouTube, & Social Media. Brand pages to match company branding. Real time chat directly with viewers. Upload any document: Import from Box, Google Drive, OneDrive, Dropbox or Evernote. $1M in revenue annually & competes with BombBomb, JangoMail, & A2Stream Inc. San Francisco
OneWindow onewindowapp.com @OneWindowApp takes your standard Office365 deployment & makes it specific to your industry & organization while removing cost & complexity you would find with custom on-premise solutions. Corporate social intranet meets the modern digital workplace: Collaborate, communicate & engage. Brings together the components of the Microsoft Office 365 platform into one single digital window. CONNECTS PEOPLE TO: People, Community, Projects, What’s Happening, Easiest Document Upload, & Social. Bethesda, MD & Woburn, MA
MessagingInfusion App & Cloud-based solution provides customer-facing employees with instant access to the messaging they need – when they need it. Through a semantic-based search it provides sales professionals & employees with the relevant messaging they need to be successful in sales or customer–specific situations. With a search (i.e. How does a CIO in the retail industry benefit from our disaster recovery solutions?), it aggregates & delivers search-specific messaging content & tools. OnMessage is the B2B consultancy executives trust to develop messaging & communication strategies that deliver the highest return on investment & generate valuable capital to fuel future growth. Plano, TX, USA
Ontuitive ontuitive.com Recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the Salesforce.com record without the need to access a separate portal or search. Ontuitive’s solution is a Force.com application which is installed & fully integrated with your instance of Salesforce.com. Netherlands / UK / US
OptifiNow optifinow.com @optifinow cloud-based SaaS Sales Enablement & Automation Software Platform. Designed to specifically address the growing needs of the sales force. A single integrated platform that includes Sales Process Automation, Affiliate Management, Content Management, Marketing Collateral Resource Management, etc… See what collateral the sales team is actually using. Track leads from acquisition to converted customer. Immediately route leads to the appropriate sales team. A common platform to store & activate marketing content. Deliver “sales ready” leads to sales teams. Deep analytics to drive insights into how customers interact with sales collateral, & how to further optimize it. Measure conversion, response & engagement. Understand content effectiveness & engagement to inform strategy. Avoid spending time maintaining & supporting separate, non-integrated communication applications. Control brand standards through content management systems. Seal Beach, CA, USA
Outreach outreach.io @outreach_io Sales Engagement Platform (SEP) not a Sales Enablement Platform! Accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. Manages all customer interactions across email, voice & social, & leverages machine learning (ML) to guide reps to take the right actions. $41.7M in revenue annually & competes with Litmos, SalesLoft, & Rehearsal. Seattle, San Francisco
Pageflex pageflex.com @PageflexInc tailor-fitted Distributed Marketing Platform helps enterprises conduct better local marketing. If an enterprise has 50+ distributed end users – such as sales reps, field marketers, affiliates, partners, or franchisees – distributed marketing is critical to driving brand activation at a local level. Pageflex’s Distributed Marketing Platform empowers field teams to customize, create, & circulate marketing campaigns that drive results, all while upholding your brand’s integrity. Manage, track, & assess every piece of marketing material that’s communicated to customers, ensuring full visibility into your brand’s presence. Marlborough, MA (Pageflex Acquires EarthIntegrate to form one of the Largest Localized Marketing Vendors, Apr 30, 2015)
Paperflite paperflite.com @paperflite Sales Engagement Platform to help sales reps close deals faster. Paperflite connects marketing content with sales conversations to enable sales reps deliver hyper-personalized conversations. Offers a range of analytics on content effectiveness so Reps can easily access the best fit content to craft a personalized dialogue. See what sells & use that to make contextual conversations with your buyers. Publish & distribute sales materials to users across geographies through customized streams. Reduce content overdose by allowing reps to subscribe to streams of choice that air relevant content. They can follow best rated collaterals their peers use to close sales deals. New York & Delaware, USA
PathFactory pathfactory.com @pathfactory LookBookHQ is now PathFactory! The Content Insight and Activation Platform uncovering a new class of data for B2B marketers. “Accelerate buyer education on every channel & understand the impact of content on the buying process!” Understand how content moves your prospects through the buyer’s journey, and the impact it has on pipeline and revenue. The path to better marketing decisions begins with better insight into content engagement. THE PATH TO ALWAYS-ON CUSTOMER EXPERIENCES. Content Activation: Your buyers live in a world of Netflix, Spotify, & Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale. Toronto, Ontario, Canada
Pegasystems pega.com @pega strategic applications for sales, marketing, service & operations that drive business agility for Global 2000 enterprises. Sales Content Management: Share, discuss, & work together on content for any sales situation. Intelligently guide B2B or B2C sales professionals & automate the sales process with Pega Sales & Onboarding. Cambridge, Mass.
Pepperi pepperi.com @pepperiltd mobile sales suite for brands & wholesalers. “Our solutions transition companies into mobile sales, enabling them to increase B2B revenues, while shortening the order-to-cash cycle, & elevating brand image. The Pepperi SaaS platform combines catalog order taking, mobile CRM, merchandising, order management & B2B e-commerce into mobile apps that are simple & fun to use.” NYC, USA
PerfectPitch24 perfectpitch24.com Access Mobility, Inc. is the owner of Perfectpitch24.com Indianapolis, IN, US. Arm your sales team with this native iPad app or an equivalent HTML5 web version for those with PC, Mac or Android devices. Email documents fast, easy & hassle free. Display your sales materials in one place
Perperitus Sales solution perperitus.com UK based
Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. “With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools have not kept pace with technology; we believe there needs to be something new, different & substantially better.” Software startup founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany
PITCHER pitcher.com @pitcherdotcom end-to-end solution for your digital marketing and salesforce effectiveness needs: from centralized digital asset library to tablet based eDetailing & CLM; from key account management to expo kiosk applications; from eLearning to HR – all within one platform. Closed Loop Marketing and eDetailing Platform for iPad and other tablets. Engage your customers and prospects. Zurich, Switzerland
PocketWorks Mobile Ltd, UK pocketworks.co.uk Enterprise iPad & smartphones solutions in Leeds, UK
PointDrive pointdrive.com @Point_Drive package up, personalize, & track the materials you share throughout the closing process. A smarter way to deliver sales content. Sales-oriented application that improves the way you share content with customers. As fast as sending email, but streamlines information in a sophisticated, easy-to-absorb format. Import your LinkedIn profile, logo & contact information. Arrange links, maps, documents, & videos—plus any files from Dropbox or a shared drive. Add a narrative that walks the customer through it all, just like you’d do in person. Now you possess a cohesive, branded presentation that’s on target to boost sales. Chicago PointDrive acquired by LinkedIn. Announced Date: Jul 26, 2016
Point of Reference point-of-reference.com @crinsights Give reps access to essential reference information in a familiar interface. Because ReferenceEdge is a native Salesforce app it’s accessible from within Salesforce mobile solutions. Ensuring reference functionality is in the right place, at the right time yields higher usage & adoption. Prevent Reference Overuse: Keep track of how customers are being used, how often & for what so you don’t wear out your welcome. Set limits on the number of times in a given time period an account or contact can be used for reference activities. Reference Content | Manage & Share: Customer videos, case studies, press releases & quotes are easily tagged, activated / deactivated & shared. Extensive meta-tagging makes sure content is consistently found & used, which is the only way to realize a return on content investment. You define the tags (for search). Denver, CO
Pop Art pop-art.com @PopArt custom software company specializing in mobile apps, digital asset management & sales tools. Sales Enablement Tools: Custom mobile applications to modernize your sales process & close more deals. Their sales enablement tools are mobile apps, custom-built each time to fit the exact needs of your business. Improve your company’s ability to close sales. Engagement & Conversions: Analytics to understand the strengths & weaknesses of your sales process. Continually improve your customer engagement & conversion rates. Onboarding: Decrease time to full productivity for new hires by having all up-to-date training collateral available in one place. Training: Educate, develop, & equip your sales team with up-to-date, standardized training collateral. Asset Distribution: Sales & marketing assets always up-to-date & easily accessible via mobile apps. Sales Communications: Capture customer details, preferences, & contact information in the app or integrate with an existing CRM. Manage customer relationships & easily send assets & communications. Portland, OR
PostBeyond postbeyond.com cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. PostBeyond Inc., Toronto, ON, Canada
Postwire postwire.com looks like Pinterest for Sales Enablement. “Share videos, photos, links, & documents in a visual way.” Aims to “be the hub of all business content & with a mission to change the business-to-business sales process”. Freemium business model. Lexington, MA, US
Pressly pressly.com @pressly Empower your team with a sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub […] Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. […] useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further. Toronto, Ontario, Canada Sep. 7, 2017, Vancouver, BC, Canada – Vision Critical @visioncritical announces its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value.
Prezentor prezentor.com @PrezentorCom Sales Enablement platform that transforms sales. Stand out, sell value & win time. Smart, easy-to-use editor, to build feature-rich, clever presentations with just a few clicks. Add videos, hotspots & relevant files to better sell your services or products. Sales teams appreciate it before, during & after meetings. Copenhagen, Denmark
ProductByCloud productbycloud.com connects the entire sales side of the business in real time. Gives reps access to the most important information on your solutions & how to sell them, anywhere on any device. Improves sales performance by heightening expertise & connecting team members – even the most remote ones. While clients have done their research & planning, what they still require is an expert partner to challenge their assumptions, provide real insight & guide them to a good decision. The role of the Sales Rep evolved: Expert on industry issues, solution details, the competitive landscape & how to best structure a solution. speakfeel.ca SpeakFeel Corporation, Guelph, ON, Canada
Prolifiq prolifiq.com @ProlifiqLS Prolifiq ACE is their new sales enablement app, native on Salesforce. Focus on closing deals — not tracking down content to share. Help sales & marketing teams consistently serve up the best customer experience by allowing teams to access the best content, where & when they need it. “PROLIFIQ ACE is a completely native Salesforce digital content management app. Marketing content is consumed & shared by Sales teams via Playlists and/or Salesforce Sales Paths – all within the native Salesforce interface.” $3.2M in revenue annually & competes with Aurea Software, Ivy Mobility, Inc., & Synergistix. Beaverton, OR
Promatum promatum.com supply your sales & marketing teams with the opportunity to increase their performance by using innovative knowledge management software. Gone are the days of emailing a video link asking for people to watch it. Add it to Promatum and everyone can watch it in their own time anywhere, while it is all evidenced in their own activity stream. The platform lets you effortlessly create amazing content (video, copy, quizzes & more) that your team can access anywhere – in the office or on the move. Powered by Webanywhere Chicago, IL
Qorus Software qorusdocs.com @qorusdocs helps organizations to create business critical documents efficiently & accurately. Intuitive Proposal Software (proposal management). Streamlines access for your sales & marketing teams to the content they need to quickly connect & sell to customers via the Qorus Content Hub. Teams can quickly create state-of-the-art sales proposals & marketing assets. $14.8M in revenue annually. Competes with Proposal Software, SAVO, & Loopio. Bellevue, WA
Qstream Qstream.com @Qstream mobile micro-learning platform that combines proficiency analytics, coaching support & knowledge reinforcement. “Keep pace with the speed of change by continually reinforcing the messages & behaviors that employees need to perform best on the job. Whether you need to get new products to market faster, improve sales performance, transform your processes, or meet compliance requirements… Deliver an engaging, easy-to-use precision learning experience to help companies build high performing teams that innovate & excel. Built for enterprise scalability & easy deployment”. Qstream has $12.6M in revenue annually. Competes with MindTickle (See above), allego (See above), & Axonify. Burlington, MA
Quadmark www.quadmark.com Portfolio & Product Selectors, Up-Selling & Cross-Selling Tools, Messaging Assets. Customer & Market Insights, Channel & GTM Analysis, Portfolio Analysis, Business Case Generation. US, Singapore, China, UK
Quark Software (See Docurated)
Qvidian (Sant & Kadient had merged into Qvidian in the past)
qvidian.com uplandsoftware.com/qvidian/ Now owned by Upland Software (see below)
Qwilr qwilr.com @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colors, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working and earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. $5.5M in revenue annually. Competes with PandaDoc, RightSignature, & Bidsketch. Sydney, NSW. Australia
Content Raven raven360.com @ContentRaven Raven360 sales enablement platform that allows companies to train, onboard, & coach their team into shortening their sales cycle & closing more deals. They focus on Sales & Partner enablement specifically, video-based coaching & learning. Content Raven (Enterprise Content Enablement Platform) has 25+ enterprise customers & 300,000+ users. “ENABLE YOUR SALES TEAM: Onboarding, Training, Coaching, & Confidence to Close More Deals. Provide the right training, content & messaging for complex product sales in one easy experience for reps.” Also marketed as “Sales readiness platform that delivers up-to-date & consistent sales content, training & coaching.” $5M in revenue annually & competes with Syncplicity, OpenDrive, & SugarSync. Framingham, MA, US & R&D in Chennai, India
Refract refract.ai @refract_ai Shine a light to reveal what aligns with success in your business. Profile coachable insight on every rep on every call, to improve performance & revenue. Turn sales starters into stars, faster. AI insights from every conversation: What do your top performers do in sales conversations that makes them successful? Every company is different, each conversation unique. AI determines what creates successful outcomes for you & delivers personalized coachable insight for every rep. Reduce ramp time for new hires with improved coaching & personalized feedback. Refract empowers reps to learn from their peers, explore a best practice playbook and track their progress, all in one place. Integrates with an ever growing range of CRMs, call dialers, call recording systems, and video conferencing platforms. No need to jump between tabs & services, harness the power of Refract within the products your reps rely on, with one click integrations. North East, England
Rehearsal VRP rehearsal.com @RehearsalVRP video-based practice platform that helps you improve your communication skills, get coaching, & observe top performers. e-learning, software, coaching, role-play, video, leadership, practice, SaaS, mobile, on-boarding, systems training, sales training, sales enablement, sales coaching, leadership development, on-boarding, LMS, sales effectiveness, etc… $4.8M in revenue annually & competes with SalesHood, CommercialTribe, & allego. Reno, Nevada, USA & Leipzig, Germany
Revegy revegy.com DYNAMIC PLAYBOOKS: Deploy your best practice process, tools, collateral, eLearning and other assets based on the vertical industry, solution or role. Accelerate onboarding by providing key tools, assets & learning when they’re needed. Fast-track new product launches with a guided process and a wealth of “just in time” support tools – from value statements to objection handling capabilities. Atlanta, Georgia
SpinRiot spinriot.com founded in 2012, Portland, Oregon now RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube). RO|innovation (RO|enablement) roinnovation.com RO Innovation acquired by Upland Software. Announced Date Jun 28, 2018. Price $12.5M (See Upland Software) uplandsoftware.com/roinnovation/ SalesBean salesbean.com @SalesBean a platform to align your sales team with everyone else in the organization. Mobile (iPad or Android application) or web platform. Sales Enablement Hub for Accelerating Sales. Seamless synchronize the most important sales documents to your mobile device. Atlanta, GA
Salesbook salesbook-app.com Dedicated, CRM independent, interactive mobile app for customer facing sales. User friendly Configure Price Quote, SFA, Sales, Presentation, Sales Management & Training. Quick mastery & standardization of sale procedures. Sales materials always available & up to date. Warsaw, Poland / Austin TX
SalesBrief salesbrief.com @SalesBrief SaaS technology company focused on improving the way B2B companies sell products & services. A digital sales room for each of your deals, curated specifically for your prospects’ needs. SalesBrief analyzes the prospects that are most interested in your story, and delivers the content that will get them to sign. Providence, Rhode Island, US
SalesChoice saleschoice.com @SalesChoice_inc a lot more on the CRM system side of the definition of Sales Enablement than I would normally go. “AI for B2B sales analytics that is proven on the largest dataset in the world. Salesforce ISV-certified.” AI SaaS-based predictive & prescriptive analytics company that increases the performance of business-to-business sales. Co-Founder Cindy Gordon is also the founder of Helix Commerce. Toronto, ON, Canada
Sales Enablement Centre member of the FD Centre Family of Corporations. Former operators that design & implement sales enablement solutions that grow your business. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics & Tools to impact business insight, sales coverage & deployment, product/services delivery, sales reporting, account planning, & use of sales talent. Vaughan, ON, Canada Now GrowthPoint growthpoint.io Mississauga, ON, Canada
Sales Enablement Group (SEG) salesenablement.com provides advisory & consulting services to transform the way their clients sell. Principal Craig Nelson co-founded iCentera in 2003. Today the iCentera solution is part of CallidusCloud (see Callidus above).
Salesforce.com salesforce ‘Sales Cloud’ files & libraries Keep the most up-to-date sales tools in front of your sales & marketing teams, and eliminate mistakes in the sales cycle by managing & publishing the most accurate product specs, contract documents, & price lists. Quickly see commonly viewed files, get realtime alerts whenever content is updated, & use tags to easily classify content across libraries. With your Salesforce.com account you also have Chatter for free. Apps for Chatter are available for Windows, OS X, iOS & Android
Salesframe salesframe.com Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS & Android. Finnish company; client base so far mostly Finland-originated B2B companies.
SalesHood saleshood.com @SalesHood sales productivity SaaS platform engaging salespeople to share best practices & learn from each other. Increase deal & ramp velocity fast. Do sales training & onboarding. Publish sales content to reps. Run weekly sales meetings. Facilitate peer-to-peer coaching. Available for web, iPhone & iPad. San Francisco, CA
SalesITV salesitv.com.au @SalesITV Delivering extraordinary ROI to clients by empowering sales managers to be better sales coaches using world-class sales training methods. “We blend world-class content, a proven sales & sales coaching methodology, online tools & a highly experienced team”. Sydney, Australia
SalesLoft salesloft.com @SalesLoft sales engagement platform. Transform the way sellers engage with their customers by delivering a better selling experience. Finally experience true marketing & sales alignment on a single platform. With improved visibility & easy collaboration on templates, sales plays, & lead routing, SalesLoft puts marketing & sales on the same page. Expanded Machine Learning (ML) capabilities enable sales professionals to take personalization to the next level. Eg: Seniority model automatically recognizes a person’s position in the organization & place them into the ideal persona-based cadence. Hot Leads injects Artificial Intelligence (AI) into workflows where it counts, prioritizing engaged contacts, so users can focus their efforts connecting with the right people at the right time. $23M in revenue annually & competes with Outreach, Velocify, Inc., & Insidesales.com. 2k+ customers, including Square, MuleSoft, WeWork, & Dell, use the company’s sales engagement platform to engage in more relevant, authentic & sincere ways. Headquartered in Atlanta, they have additional locations in San Francisco, New York City & Guadalajara, Mexico. Atlanta, GA, USA
Sales Outcomes salesoutcomes.com
Salespatron salespatron.com @salespatron Easily distribute any sales content to your sales reps with a single click/tap & ensure only the latest content gets used. With advanced analytics, find out how your content gets used in the field & align sales & marketing goals. Find out how your content gets used & create better content. Have a structured analytical way to know which pieces of sales content gets used more often than others & by whom. Use these insights to create even better content next time to improve rep productivity. Increase ROI on marketing content by helping reps close more deals. Reps gets insights on how clients are engaging with their emailed sales content with analytics (when was content opened, which pages were read & for how long). Follow-up smarter & close more deals. Have all content available neatly organized & updated any time on any device, even offline. New Delhi, India
Sales Performance International spisales.com @spisales global sales performance training company. Specialties: Sales Training, Sales Performance Improvement, CRM Alignment, Sales Enablement, etc… Charlotte, NC (Not a software offering; consulting only)
Sales Pitch Pro salespitchpro.com @salespitchpro app / tablet based sales enablement tool. Up-skills sales teams to allow technical product qualification, standardises sales pitches, promotes cross selling & provides sales management analytics. AI equipped front line sales enablement app pushes sales teams to correctly qualify the customer needs & identifies solutions from within a product portfolio, increasing customer engagement, reducing sales cycle time & increasing sales. Analytics from customer meetings are used to drive continuous improvement through a sales process, leveraging customer success from across a team to improve sales performance. Colchester, UK
SalesPreso salespreso.com @SalesPreso “an enterprise sales platform designed to ensure that all your salespeople tell your best sales story, every time.” Transforming enterprise sales by automating its most time-consuming activity: creating customised presentations. Replaces traditional PowerPoint presentations, made by sales, with centrally-managed interactive presentations that integrate customer-relevant data from unlimited sources. They call them “presos” & automate them to ensure they are bespoke to each customer; their profile, industry, geography, competitive position, & their market activity. Presos are complex, data-driven, highly interactive presentations; incorporating elements such as ROI calculators, dynamic workflows for guided selling, product demos, & digital signatures. Creating traditional presentations that are customer-relevant uses the greatest amount of sales preparation time; as much as between 50-80% of the working week. Australia
SalesProQuo salesproquo.com @SalesProQuo Sales intelligence platform designed for & built by the sales community. SPEND LESS TIME RESEARCHING & MORE TIME SELLING: Combines artificial intelligence with crowdsourced data to provide all the information you need to start selling faster. Close more deals fast by using machine learning to transform data into actionable intelligence. Tap into the hidden power of the sales community to unlock the knowledge of other salespeople. Venice, LA
Sales.Rocks sales.rocks @SalesRocksS all-in-one Solution for Sales Enablement & Marketing Automation. “Sales & Marketing Resources: Get access to our vast repository of sales & marketing material for data-driven implementations, & sales & marketing blueprints.” Rotterdam, The Netherlands
SaleSphere GmbH subsidiary of mVISE AG Germany mvise.de salesphere.com @SaleSphere_App SaaS product – mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. Some customers: L’orel, BOSCH, Julius Meinl, MyHilda, Hoffmann Group, H&T Presspart, etc… HQ in Duesseldorf, NRW, Germany. Additional offices: Frankfurt am Main, Hamburg, Munich & Bonn.
SalesValue @salesvaluexpert also see @thomasthejn salesvalue.net Sales & Consulting Enablement made easy / Sales & Consulting Enablement solution: Intelligent content management, Automated knowledge sharing, Personalized recommendations, Analytics & insights. Activates the knowledge & power of your whole organization. “We enable your Value Creators to help your customers.” SalesValue ApS, Capital Region, Denmark
Sales Velocity by MobileForce Software mobileforcesoftware.com @MobileForceSW making it easy for field sales teams to work smart via a next-generation mobile engagement & productivity solution that delivers contextually relevant information, at the right time, on any device. Uniquely connects to a wide variety of cloud & on-premise enterprise applications & data sources, automatically orchestrating & synthesizing the information into contextually-relevant user experiences that shorten sales cycles, reduce cost of sales, & gives field reps more “selling time” back in their day. Sunnyvale, CA
Salient6 salient6.com Designers/builders of portals/applications that drive business results & a prototype Sales Enablement tool to increase the productivity of your sales force. Consulting company creating end-to-end solutions that realize the full business value of the SharePoint platform. Bellevue, WA
Salire salire.com @saliresales “sales enablement company focused on reclaiming the wasted time in a sales person’s day. Our products are designed to help Sales Leaders be more effective at managing both their teams & the client.” Seattle, WA
SAP, the German enterprise software giant, announced it acquired CallidusCloud for $2.4 billion on Jan 29, 2018. (Callidus Software had purchased iCentera) SAP had also made an investment in SAVO, but SAVO was acquired by Seismic May 8, 2018
SAVO Group savogroup.com (Investment from SAP) KnowledgeTree was acquired by SAVO Group; announced Jun 12, 2017. Then on May 8, 2018, it was announced that Seismic acquired SAVO Group. (See Seismic)
Scaura scaura.com founded 2015 in Amsterdam. Mission: Help companies to drive their B2B sales results via an easy to use & intuitive software platform which brings digital content via a branded application to the fingertips of sales teams & enables them to support any client interaction with relevant content, in the most efficient way. “Sales Presentations made easy! Easy to use & low-cost Sales Presentation solution to drive your B2B Sales. Helps improving Customer Buying Experiences. The platform analyzes what resonates with prospects & clients in an engaging branded environment. Engage prospects with the right sales content. Anytime & anywhere. Digital marketing, knowledge sharing & effective sales enablement are increasingly important in today’s B-2-B world. Makes it easy for your sales team to find, present & share the latest sales content – even when they’re offline. Your team is ready whenever the time calls for it. We give you a dedicated channel so, you can align your sales teams with a dynamic stream of sales content. Your sales team will have an effective Sales Presentation tool which will make their work easier & more effective.” Amsterdam, Netherlands / Dutch
Scepos scepos.com Sales & Marketing Automation Software: The best way to manage and optimize your Marketing & Sales resources. The right content at the right moment easily accessible. Netherlands based / Dutch
Scrimmage wescrimmage.com mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, and enhance sales productivity. Minneapolis, MN
Seismic seismic.com @seismicsoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Can sit inside the salesforce.com CRM or others. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic. (On May 8, 2018, it was announced that Seismic acquires SAVO Group, which had acquired KnowledgeTree Jun 12, 2017)
SellsPad SA former
TappCtrl tappctrl.com now branded as SellsPad sellspad.com Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. Brussels, Belgium Sendside sendside.net Customer Communication Platform & Secure Communication Network. Goes beyond simple security & takes electronic communication to a new level enabling high-impact, interactive, one-to-one communications between an organization & its clients, customers and/or prospects via the web. Sendside Deliver: Secure, cloud-based message & document delivery service. Unlike email & other paper-based methods, it helps simplify gathering important documents relating to a transaction & send them to interested parties.
SETVI setvi.com @SetviApp mobile sales enablement platform. Enables marketing & sales leaders to distribute, manage, update, & control marketing & sales materials instantly, from one central, cloud-based system. Make new or updated content available for instant access by your sales force. BUILD DYNAMIC PRESENTATIONS: Create unique presentations on-the-go & on-the-fly by combining PowerPoint decks, Keynote decks, PDF documents, video, images, live websites, YouTube videos, Vimeo videos, dynamic spreadsheets, 3D graphics, HTML5, & more. Understand which materials are being used by sales representatives & which materials are not. Analyze how customers & prospects engage with your materials. Philadelphia, PA, US
Sharekits sharekits.com @sharekits A more influential way of sharing sales content. Send multiple sales attachments inside an engaging, trackable page. No more emails crammed with attachments (unfriendly & hurt sales). Engage prospects & measure buying intent. Package & share your content in a personalized, branded page. Package your sales attachments: Pick your most influential videos, presentations & docs. Share them as a single page: Send everything inside a single & highly engaging page. Track Your Buyer Engagement: Discover who’s interested & who’s not. San Jose, CR
ShineCX Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD was incorporated on 2015-05-07. Brisbane, Australia. At least for Australia they seem to be partnering with RISEcx (see above). [Together?] developed a platform that leverages the convergence of education, sales & marketing. Currently connecting to Salesforce Healthcloud to be Healthcloud’s first integration partner as they enter the field of Patient Engagement.
showcase showcasecloud.com Catalog, order, & file management app system for sales & marketing professionals. Content at your Fingertips: Sales reps have all of the most recent content they need right where they can always find it. Easy to update: Marketers & managers rejoice! Showcase lets you distribute sales collateral in just a few clicks. Boost sales effectiveness: Forget paper & dump the big screen. Professionally engage prospects with stunning visuals, all from your tablet. Showcase HQ, Logic Solutions, Ann Arbor, MI, US
Showcase Workshop (Showcase Software) showcaseworkshop.com Has customers all over the world. The Showcase Presentation app is free & available for iOS, Android, Windows 8 & web browser viewing option so you can present the same information across your tablets, smart phones & computers. Turn your files into a mobile toolkit with a custom designed interface to match your styleguide. Field-based teams can share any approved file, right from their tablet & see when it was downloaded. Real-time information on the usage of the app by field based teams. Monthly fee per user. Wellington, New Zealand
Showpad showpad.com @showpad Empowering sales & marketing to engage buyers with training & coaching software & innovative content solutions. Makes content easy to find, present, share & measure. Empowers businesses to deliver their content to the right audience at the right time with the most intuitive & robust content platform. Sales & marketing teams work better together to engage with audiences, advance conversations, inspire loyalty & accelerate the business. June 5, 2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, & improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally. Nov. 14, 2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams. Chicago, IL, US
Shufflrr shufflrr.com @Shufflrr Presentation Management. Enabling the creation of new PowerPoint presentations from all types of files including video, MS Office files, PDFs, images & of course, PowerPoint. Empowers dispersed groups, primarily sales & training teams, to share files, slides, & decks from anywhere, using any device. Build your best presentation in minutes. Present from any device, anywhere. Brings all of the mission critical information hidden within those slides out into the open where your team can find & re-use it. Leverages your investment in brand & message, it ensures compliance & it makes everyone more productive & effective. $2.5M in revenue annually. New York City, NY, US
Skore.io skore.io @SkoreHQ cross-team knowledge platform that ties into your workflow & boosts results fast. Build a knowledge hub to exchange new ideas, link to shared drives, upload files, publish articles, & make notes on a collaborative space. Sustain culture, prevent turnover, onboard new hires, provide training, share processes, publish org charts, job descriptions, & [commission] documentation. Increase sales by training & motivating the team, monitoring engagement, rewarding top sellers, delivering product information, & sharing best practices. Use it as the main channel to disseminate information to sales/channels, including announcements, new releases, & price updates. Marketing: Organize project information, keep a library of updated documents, introduce & discuss new ideas, search for references, seek inspiration, & boost creativity. Deliver content in form flipped classroom & courses, test & measure learning outcomes, assign grades, & introduce new methodologies to teachers. Integrate it with tools & processes already in place to make them more efficient. Sunnyvale, CA
SKURA SFX Sales Enablement solution skura.com adaptive Sales Enablement platform built for the Sales Rep & Company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, & usability required for real customer engagement, & real sales enablement. Sub brands: indegene omnipresence omnipresence.indegene.com (Life Sciences Customer Engagement) vs. WHUT Inc. whut.com (Offers manufacturers a powerful Sales Enablement that is a complete content, presentation, & engagement platform to help manufacturers sell more. Specifically designed for manufacturers’ field salespeople to operate at their peak, & for managers & marketing to have the visibility you demand.) Oakville near Toronto, ON, Canada
SmarkLabs smarklabs.com @SmarkLabs communications agency. Develops sales playbooks based on a communications framework built to enable front line sales efforts. [Not a software solution!] Bridges the gap between sales & marketing through integrated strategies that develop buyer demand & optimize revenue acquisition. Chicago
SmartWinnr smartwinnr.com @smartwinnr Gamified platform to improve sales & training through better retention. Compliance onboarding, Sales Development, Sales Knowledge, Learning. “Sales Acceleration Platform: Drive knowledge through AI-driven quizzes & feeds. Enhance performance by data-driven coaching. Boost performance by gamifying Sales KPIs.” San Francisco, CA / Walnut, California & Gachibowli, Hyderabad, India
SpringCM springcm.com a DocuSign company @springcm generate, automate & manage your documents & contracts by simplifying business processes so you can close business faster with SpringCM. enterprise-class, on-demand content management. Led by enterprise content management (ECM) industry veterans, SpringCM delivers affordable, easy-to-deploy document management & workflow solutions in a completely Web-based environment. Chicago, IL (DocuSign, Inc. completed its acquisition of SpringCM, a leading cloud-based document generation & contract lifecycle management software company)
Squirro Squirro.com Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based
SteelBrick Salesforce rebrands SteelBrick as Salesforce CPQ after buying the quote-to-cash vendor SteelBrick for $360M on Dec 23, 2015.
Storyworks1 (See Insite Software) In December of 2015, Insite Software acquired Storyworks1. As of March 2017, Storyworks1 has officially been rebranded as InsitePortfolio™.
Storyworks1.com digital content delivery platform that connects sales & marketing with the content, knowledge & tools they need to create powerful customer buying experiences, anywhere. Founded in 2012. Old branding: Storyworks OnDemand storyworksondemand.com Minneapolis, Minnesota, US Swiftslide (see cegeka above)
SwissVBS swissvbs.com @SwissVBS Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.
Tact tact.ai @tact_ai sales experience platform. Turns a salesperson’s connected device into an AI-powered smart assistant. Works through voice, SMS & offline mobile app. It’s right there when they need it, automating data entry, delivering insights, & turning admin time into more selling. Acts as a “single pane of glass” to augment daily seller productivity, drive business collaboration, & provide key sales insights across teams. Connects Sales organizations to the data they need across CRM, email, calendar, LinkedIn, Zendesk & beyond, through natural text, touch, & voice conversational experiences. Redwood City, California
Templafy templafy.com @Templafy manage, dynamically update & share business templates & brand assets throughout your organization, from anywhere & from any device. “Employees now know that they are always using the latest version of the templates & everything is completely integrated into the Office package.” Distribute the latest company templates & assets instantly & directly to the employees who need them available, right where they work. Governance resides in the central admin interface. Entire document ecosystems are centrally controlled, & global distribution takes just a click – with no need for IT involvement. All available company content is approved by your in-house experts & made available directly in the apps employees use. As per Crunchbase $2.5M in revenue annually & competes with HotDocs, Sparx Systems, & PandaDoc. Copenhagen, Denmark & Berlin, Germany
The Brevet Group thebrevetgroup.com sales training & sales enablement firm. Tailored/Customized sales performance solutions that help clients in a variety of industries sell smarter. In addition, their online sales training platform, Brevet Online Academy, works as a turnkey sales training solution for companies. Atlanta, GA
THE MAREK GROUP marekgroup.com FIELD SALES ENABLEMENT PLATFORM: Branded user interface with an intuitive user experience for desktop & mobile devices. Recommends the right content, at the right time, & in the right medium. Personalize, customize & localize content in multiple marketing tactics & media. Built-in brand & legal compliance. Real-time business intelligence for marketing, operations & the field user. OMNI-CHANNEL MARKETING: Digital asset repository. Integrated Direct Market Campaigns: Print, Email, Purls, Mobile. Printed & Downloadable Sales Collateral. Printed & Downloadable Sales Presentations. Trade Show Material. Waukesha, Wisconsin
Tiled tiled.co @tiledco Dynamic Content Publishing for Sales & Training: Selling is a dynamic conversation. Tiled lets you build, publish, & share engaging presentations across any device. Quickly convert existing sales material into powerful interactive experiences. Build app-like presentations using a simple drag & drop interface & give your content the medium it deserves. Keep your sales teams up-to-date with the latest & greatest. Present & Share Anywhere. Measure Activity. Track presentation analytics to drive more effective presentation delivery. San Diego, CA
TinderBox (See Octiv, formerly known as TinderBox) gettinderbox.com “empower reps with pre-built selling material easily found in a central repository, while continuously measuring messaging effectiveness with content tracking” (Octiv to be acquired by Conga getconga.com. BROOMFIELD, CO; 7-Mar-2018, Conga (Intelligent Document Automation) announced that it has entered into an agreement to acquire Octiv, provider of web-based document solutions.)
ToutApp toutapp.com (See Adobe Systems) sales communications Platform. Close more deals faster with the power of tracking, templates & real-time lead scoring. Fits into Gmail, Outlook, Salesforce & more. Share trackable presentations & documents. Schedule delivery. Track when emails are opened, links are clicked, your leads visit your corporate website, & when your presentation/documents are viewed. Share templates, best practices & analytics across sales & marketing. Gain data on what type of messaging drives results. Train new hires with a template library. Increase collaboration & communication across the team. SF, CA. On April 19, 2017, Marketo acquired ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.
Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content. Organize your advocates into teams, discover original content, optimize your content for social networks, & analyze your results. Type in a keyword or point us to a URL to create a “trap”, & we’ll quickly deliver you content that’s relevant. Your traps are updated constantly with fresh content, so you’re always up-to-date. Looking for something more specific? Our robust search feature will give you the precision you’re looking for. San Francisco & Portland, US
Tree House Interactive / TreeHouse Interactive (see Impartner above)
True Sales Results truesalesresults.com @TrueSalesResult No software! Boutique sales consultancy solely focused on B2B technology sales to the enterprise. Sales Enablement Services for B2B Technology Companies. Pleasanton, CA / San Francisco Bay Area, USA
Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada
Unboxed Advisor unboxedtechnology.com @unboxedtech custom training & sales enablement solutions work alongside sales reps to provide a better customer experience to the buyer. Interactive demos, guided selling, content library, simple account management, & powerful reporting. Provide a consistent marketing message with smart recommendations which help customers make confident buying decisions. Richmond, Virginia
Upland Software uplandsoftware.com owns Qvidian (Sant & Kadient had merged into Qvidian in the past)
qvidian.com uplandsoftware.com/qvidian/ Upland Software, Inc. (cloud-based Enterprise Work Management software) announced Nov. 17, 2017 that it has acquired Qvidian Corporation (provider of cloud-based RFP and Sales Proposal automation software). The purchase price was $50M in cash. Upland expects the acquisition to generate annual revenue of approximately $19.5M of which approximately $17.3M is recurring. RO|innovation (RO|enablement) roinnovation.com RO Innovation acquired by Upland Software, Jun 28, 2018. Price $12.5M uplandsoftware.com/roinnovation/
UpSync UpSync.com Sales Process Empowerment & Presentation Tool for web, iPhone, & iPad
urCollection urcollection.net @urCollection Distribute documents hierarchically: from CEOs, Sales managers & Marketing managers to the sales force. Only administrators can edit documents, share them with the sales force & decide which actions the sales force can take with the documents. Manage & protect documents by using analytics & geo-location. iPad app by App2U S.L., Barcelona, Spain
vablet vablet.com Deliver more relevant sales presentations with focused content, branded messaging, customized HTML5 sales tools & forms delivered anywhere to the devices your team uses most. Everything is available in a single source business solution for iPhone, iPad & Windows 8. Integrates seamlessly with your cloud based marketing solutions. Syncs your field sales rep’s call activities with Salesforce & your marketing automation solutions to provide the enhanced metrics needed to make your sales charts move up & to the right. Competes with Trelevate. Irvine, CA
Valooto valooto.com See dealhub dealhub.io formerly Valooto
VanillaSoft vanillasoft.com @VanillaSoft Sales Engagement Platform/System [enables reps to engage with prospects faster & more effectively, increasing their productivity & leading to more sales.] but not a Sales Enablement system. Not a DCMS [Digital Content Management System for Sales]! Lead management software and CRM solutions for phone centric selling. “Maximize your deal flow & automate your sales cadence!” $10M in revenue annually & competes with Velocify, Inc., NICE inContact, & Genesys. Dallas / Plano, Texas, US
Veelo veeloinc.com @veeloinc Sales Enablement & learning platform: Increases sales effectiveness & marketing ROI. Guide your sellers with intelligent, actionable recommendations of content & coaching. In the moment & tailored to the sales opportunity. Ramp new hires faster & support better sales performance with tools to develop & deliver coaching in ways proven by science to be the most effective. Present from any device & dramatically increase customer engagement. Share content with just two clicks & see what sellers & customers use most. Portland, OR
Velocify by Ellie Mae velocify.com @Velocify designs sales acceleration software to help high-velocity sales teams turn more prospects into customers. More than 1,500 companies streamline, automate, & optimize their sales processes using this Sales acceleration software/platform: Delivers a prescriptive approach to selling & surfaces actionable performance insights. $50M in revenue annually & competes with SalesHood, RingDNA, & NewVoiceMedia. El Segundo, CA, US
Vidyard vidyard.com @vidyard video solution to help you close even the toughest of deals more quickly & easily. Tools & data you need to maximize audience engagement, convert prospects through the sales funnel, & measure the true impact of video. Access all your video content from mobile or desktop; Hand-pick the ones that are perfect for the specific lead; Create a custom video playlist; Record a friendly, personalized video greeting if you wish; Create & send an email using well-designed layouts; Track who is watching what to gain insights on leads & close them more quickly & easily. Kitchener/Waterloo, ON, Canada
Vivisimo Inc (acquired by IBM) Now, Vivisimo Velocity Platform is IBM InfoSphere Data Explorer
vPlaybook vplaybook.io @vPlaybook (See DSG Consulting above) Lead the conversation through our sales enablement platform, with just-in-time information to gain wins anytime, anywhere. On-Demand Sales Content Management: With vPlaybook’s resource drawer you can easily provide recommended sales assets based on playbook section. Store any type of file (PDF, PowerPoint, Word, etc.) & make it available immediately to your team. DSG Consulting, INC. Little Rock, AR
White Springs Ltd white-springs.com @WhiteSpringsLtd delivering Sales Enablement software to help sales transformation & training companies drive client value. Partnering with them to embed the sales process & methodology into the every-day existence of sales teams
Voicefox Nov. 14, 2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams.
WHUT (see Skura) Canada
Winning by Design winningbydesign.com “B2B, SAAS, & INSIDE SALES: Let Us Optimize Your Revenue Engine. We design & implement playbooks for marketing, sales, & customer success. Helping clients design, build, & scale their sales. We gather insights from working with cutting edge startups & corporations in Silicon Valley & apply it for all our clients. As a result, we have developed a customer centric process for sales organizations. Trusted by 150+ companies. Now available in the US, Asia, Europe, & South America.” MAIN OFFICE: Silicon Valley, Menlo Park, California, US.
Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA
Wittyparrot www.wittyparrot.com Instantly access & reuse relevant information on any device to save time. Share best practices across teams to improve performance & consistency. Align sales & marketing messaging, maintain freshness of content, track usage. Cloud-based content delivery platform that helps companies to speak with one voice™. Bay Area / San Francisco, US & Bangalore, India
woolloo woolloo.com @woolloohq mobile content delivery platform that simplifies brand alignment, enablement & sales execution like never before. “Beautiful Content. In Context.” Marketing, sales & HR professionals can now drive engagement while gaining insights into what truly resonates. “Extend the reach of your field force with our virtual rep: Compliment or replace field activities through mobile push communications direct to your sales channel.” Sydney, NSW, Australia
Woople woople.com Hosted video-based sales enablement platform. Target content to staff & measure its adoption
WorkRamp workramp.com @workramp Enablement Cloud™: Bridge the gap between strategy & execution. Onboard, train & develop employees. Training software built for sales & support teams. From driving revenue to increasing customer satisfaction, WorkRamp provides training software to help you build teams. SALES: Decrease ramp time & get your sales reps closing deals faster. CUSTOMER SUCCESS: Enable your success team to provide the best customer experience. PARTNERS: Empower your partners to better understand & sell your product. San Francisco, CA
xfi xfi.com SalesHawk® “built from 3 layers of technology that are fully-integrated & harnessed to address your key sales challenges”. Sales Resource Automation® & Knowledge base (Data, content, & knowledge repositories). “XFI’s patented AI decision engine, Xference, lies at the heart of the SalesHawk platform. Crisp & fuzzy logic to make intelligent estimates about what the user is seeking & to formulate appropriate responses. Intelligence can either be explicitly defined (business rules) or empirically defined (learned from user activities).” Bethesda, MD, US
Yammer yammer.com Founded ’08 & acquired by Microsoft ’12. Now part of the Microsoft Office Division. Extend the collaborative power of Microsoft SharePoint by using it with Yammer — the enterprise social network.
Yooba yooba.com @YoobaStudio Sales Meeting Performance Management Platform. Buyers today are more informed which means they’re more in control of each sales opportunity. Sales people today have to be more advisers than ever before to build trust. They need to act as experts to create measurable business benefits by solving the customers needs. Yooba ensures salespeople are armed with the right knowledge – specific to the current selling situation – at the right time – in the right place – tailored to the needs of the buyer. Craft beautiful, branded material with the user-friendly design studio with 3D capabilities, polls, forms, & video. Marketing & management departments can instantly publish updates to reps— anytime, anywhere. Backend analytics record how presentations were delivered, & which material & messaging captivated clients. Get an unprecedented, comparative view on rep’s performance. Stockholm
Zoho zoho.com @Zoho a suite of business, collaboration, & productivity applications. Over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, & more. Sales & Marketing: Give your sales team the perfect set of apps to help close more business deals in less time. Email & Collaboration: Empower your workforce with apps to collaborate & transform the way they work. Custom Solutions: Simplify complex business processes with apps that will make your team’s work easier. Founded Sep 15, 1996. Founder Sridhar Vembu. Zoho Corporation Pvt. Ltd.; $310 million (estimated revenue). Development headquarters in Chennai, India. HQ Pleasanton, California, US.
Zoomforth zoomforth.com @Zoomforth Create personalized, content-rich web pages & emails to more quickly develop relationships with prospects. Gather rich media content (like videos, PDFs, articles) & organize it into beautiful, trackable, online presentations & pages for sales, recruiting & learning & development purposes. Customize your outbound sales emails with personalized video. Gather video testimonials, case studies & quotes from your customers & leadership. Organize links, videos, PDFs & PowerPoints into secure, branded, trackable pages that impress prospects & allow you to control the story you’re delivering to accounts. Host & manage collateral in a simple / powerful content library. Take advantage of in-depth analytics that reveal what content is resonating with your audience. San Francisco, CA
Zoomifier Inc. zoomifier.com @zoomifier reduces the cost of digital marketing campaigns by engaging audience with personalized customer journeys. STOP WASTING YOUR SALES TEAM’S TIME looking for the right collateral or recreating presentations because they cannot find the right slides for their next pitch. Enhance collaboration between marketing & sales teams with content rich, searchable sales portals accessible on web & on branded mobile apps. Ensure consistent messaging by automatically propagating version changes from marketing to sales & all the way to customers. Orchestrate active customer engagement! Drive website visitors to binge on your content with intelligent recommendations & convert them into leads with timely & relevant calls to action. Deliver highly qualified leads to your sales team with insights & buying intentions inferred from personalized customer journeys of each lead. Pleasanton, California
60 Seconds 60seconds.com @60Seconds_app mobile coaching app that helps improve the quality & cut-through of sales professionals’ conversations. Scripting, Rehearsing, Delivering, Sharing. For Sales Manager: Observing, Coaching, Measuring, Strategising.
CRM magazine’s article ‘Sales Enablement Tools’:
“[…] Scott Santucci [has] seen an explosion of interest in this area over the past year. As with any technology, however, those rushing to buy the hot newness without first establishing a clear strategy are doomed to fail. It’s not that there’s a lack of information—far from it. Instead, it’s hard to wade through the sheer tonnage of information and determine what’s up-to-date, relevant, and in a form amenable to the particular sales conversation. “It’s a very simple, yet really complicated problem […] Santucci says each of the relevant vendors […] cater to slightly different problems. […]”
In case you have not seen ‘Is Sales Enablement just lipstick on a Knowledge Management pig?’ It is a must read by Gerhard Gschwandtner (@gerhard20).