Sales Enablement in a Sales 2.0 world

Work in progress list of Sales Enablement vendors

Posted in readinglists, Uncategorized by salesenablement on July 3, 2011
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Find below a list of Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms, as of September 14, 2015.

When you shortlist vendors, be sure to look into the following:

  • Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud?
  • Can the solution be installed behind the corporate firewall or not? Single-Sign-On?
  • Ask the vendor whether the code – that defines how the search will weight results – is shared by all client companies or whether each client can highly customize it.
  • Do they offer a choice between the cloud & on-premise? Do they support the move from one to the other?
  • SaaS vs. Licensing: What is cheaper in the long term, to buy the software as a service or perpetual user license?
  • Exit strategy for your content & the meta information when you want to change vendors. Export?
  • How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content and for the user interface?)
  • Flexibility for customization / your influence on the road map / number of developers at the vendor?
  • Can they help to integrate the solution into existing IT infrastructure/processes?
  • Does the solution help to manage how you show your complex portfolio of products, services, and solutions to your sales people and channel partners? How quickly can it be updated for org changes? Is it the vendor making the changes or is there an editor?
  • Are there social web 2.0 like features that allow feedback from sales to marketing (ratings/comments) and uploading/sharing of content?
  • Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated in order to be highly customized for the specific sales situation yet look polished?
  • What kind of content intelligence is available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing?)

Accent Technologies, Inc Accent Accelerator™ for Sales & Marketing Teams: Designed to empower sales teams with information, insight & technology. Deliver the right information at the right time, have more meaningful conversations, build credibility with buying teams & win more deals through precise, efficient execution. Content, coaching & insight at their fingertips. Provides tools to deliver & track information in a unique personalized way. FL, USA

act-on Software emphasizes the importance of not only providing a sales team with the right content & tools and aligning those assets with the buying cycle, but aligning the right tools with the right sales person

Adaptive Communications Team Adaptive Selling Crown Consulting Group ltd Delivery of successful sales transformation programs for high tech companies evolving from transactional product sales, to high value enterprise solution accounts management. With more than 20 years of international experience working with Global100 organizations, Michael Fox @AdaptiveSelling has a unique perspective on the role sales & marketing play together.

Alinean Alinean, Inc., Winter Park, FL

Altus Corp. Altus Learning Systems

AMACUS by innovative information inc. in Vancouver, Canada. “Improving sales productivity by letting reps see the buyer impacts of sales efforts”

Apparound Produce professional quotations, proposals & legal contracts with 1-click incl. specific terms, product data, media & other content. Share documents / digital brochures with customers via email & CRM integration. Configure, price & quote complex products with automatic compatibility check. Increase quotation size & shorten sales cycle. Get up-to-speed on new offerings & prices. Get access to the latest price & promotion information. Push sales information across all sales agents in the field. Capture all product details & media in one single place: on sales agents mobile devices. Cascina (Pisa), Italy & Menlo Park, CA, US

AppGlu custom branded ready-to-run mobile apps for sales teams that can be created in minutes through a self-service dashboard. Arm reps with custom branded iOS & Android mobile apps that contain your company’s most current product information, marketing collateral & sales presentations. Ensure reps have instant access to the most current marketing/sales materials, even when offline. Make meetings more engaging, productive, & measurable through in-app analytics. Ready-to-run enterprise mobile apps as a service: No upfront costs. Monthly fee. Free 30 day trial. SF, CA

Attensa Portland, OR

Attivio Unified information access platform: Active Intelligence Engine® (AIE®). Ingests both structured & semi-structured data, Big Data & unstructured content, from a wide variety of databases, document repositories, content management systems, email systems, websites, social media & file servers

AvayaLive™ Engage web conferencing in virtual 3D environments for meetings, training, sales & support. Allows collaborative web browsing & accessing/presenting marketing material in its on-demand, web-based, immersive collaboration environment. (Full disclosure: I’ve worked on this during my time at Nortel Networks)


Bantam live (acquired by Constant Contact in 2011)

BigMachines Inc November ’13, Oracle completed acquisition of BigMachines. Accelerate the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, & an easy-to-use workflow approval process, accessible anywhere, on any device. Flexible, scalable, enterprise-ready CPQ solution ideal for large companies looking to optimize complex selling processes

Bigtincan a single unified solution that securely delivers the right content to the right users at the right time & location on any mobile device. Access to all relevant content combined with all the tools needed to enable a mobile workforce to be productive, delivered with the information security & content governance capabilities needed to achieve information risk, compliance and security objectives. Provides the intelligent insight into user interaction & utilization of content. Unlocks field expertise, creates expert networks & enables knowledge sharing across teams.

BizSphere is was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below).



Brandobility brand content management between partners, offices, & teams. Boston, MA & New York based newest division of NAPC comprised of brand industry experts. As a Value Added Service Provider (VASP), Brandobility will help US-based Bynder clients implement their brand portal solutions. Bynder brand portal tool helps marketing & branding teams within enterprise organizations to easily create, store & publish new marketing materials both online & through print channels. Bynder’s Digital Asset Management (DAM) module is a tool to centralize, organize & share all your digital media files. Easy-to-use, yet rich on functionality. Save time & hassle when working with media & collaborating with colleagues. Bring marketing collateral, products & digital media together. Bynder’s Product Information Management (PIM) module facilitates easy maintenance of your product data. PIM will simplify all your product communications by enabling you to integrate your product information when creating new marketing collateral. Publication of all your product information to your publishing channels (such as sales applications & resellers) fully automated.

Bridge Metrics Extend the value of your marketing assets by enabling your channel & partner sales and marketing teams to customize, distribute & track content on the fly! Texas, US

Bynder (see Brandobility)

Callidus (Callidus Software Inc. purchased iCentera) CallidusCloud has not just iCentera for content, but also CPQ tools, marketing automation & more


changeBEAT UK based

Chatter see below

Chemistry Enterprise web & tablet technology built to align Sales & Marketing through three of the most critical components – digital asset management, integrated data collection, and customized sales tools. Kansas City, MO, USA

ClearSlide Their acquisition of SlideRocket let’s you create & edit presentations in the cloud. Collaborate with sales to develop high-impact collateral: Mix & match content on the fly. Provide sales teams with updated marketing content. Distribute & refresh collateral to multiple teams. Full control over what content your sales team is using, editing, & sharing. Organize content so it’s easy to find for specific use cases by adding tags. Analytics: Gain visibility into what content your sales team uses. Learn which collateral is effective with prospects&customers. See how long people viewed presentations with slide-by-slide analytics

Collected “Don’t just store your files. Use them. Find your old proposals, notes, reports, and more, as you work.” For sales & marketing proposals, legal briefs, press releases, social media blogging, etc “Easily connect Collected to your cloud-stored content: Box, Dropbox, Google Drive, OneDrive, enterprise support and custom deployments for SharePoint, Salesforce, and more” 30 days free + 30 days per referral. Pittsburgh, PA

Combionic Germany/Switzerland based. Combionic collaboration software connects people, processes, and information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag&drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically and the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

Compelligence, Inc founded by CI professionals who saw, sales teams consistently want customized CI data that is specific to their deal and CI analysts are constantly making custom Excel sheets & slide decks. Competitive content is frequently located in different places in the company & is difficult for sales teams to locate quickly. Executives want up-to-date information on industry threats&trends. There are few effective means for collecting competitive information from multiple parts of the company. Pismo Beach, CA

Compendian small US based vendor with a solution named CollaboRate: Capturing & capitalizing on the corporate assets & tribal knowledge organizations already have. Delivering knowledge & assets to the people who need them, right when they need them.

Corporate Visions Inc. marketing and sales messaging, tools and training company, announced June 25, 2014 it acquired Launch International, Inc., a communications company specializing in marketing and sales enablement content. Larkspur, CA

CustomShow presentation software that allows to build custom branded presentations that look better than your typical PowerPoint presentation while still incorporating important metrics & reporting needed for sales teams to track engagement. Create customized & branded presentations while equipping teams with access to a slide library in a fully cloud-based environment. Incorporates analytics, the ability to conduct web meetings, integration with, all while customizing to your own brand standard.

d!NK Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium

DemoChimp Product demo automation software. Breaks down demo content and adjusts the duration, order, depth, focus etc… based on a quick survey that weights what is more important in the given demo. Highly customized demos with Demolytics (analytics on your demos). American Fork, UT

Direxxis Marketing dmEDGE™ Distributed Marketing Portal

Docurated Inc Faster deck creation, Access the newest & most relevant content, Assemble new pitches in minutes, Pitch better & more often, Seamless integration with existing file storage, Automatic indexing & visualization of content, Mobile & desktop access… NYC, NY

EarthIntegrate marketing technology with a platform called Pando: Relationship Marketing Platform providing “sales enablement, marketing automation and content management, all while maintaining crucial approval workflows and compliance requirements.” “virtual content + marketing technology = a productive sales force” Pando makes localized marketing possible for national brands by integrating their content, assets and data sources to create 24/7 highly personalized marketing support. Houston, TX

Enable5 former VONICAL full-service agency that spun out its enablement software as a service under the name ENABLE5 (HQ is Ottawa, Canada; also in Japan, Ireland, London UK, San Fran USA)

engage former workface Sales Enablement Chat Tool. Helps close more sales by enabling your sales people to instantly meet today’s web-based customers with extraordinarily personal, multi-channel, real-time video, audio & text chat. Everything you need to create, manage & track enterprise-level chat 2.0. Incl. file & video storage and mobile apps. “Not just chat or web conferencing. It’s live sales enablement.” Rebranded to engage Minneapolis, MN

ENHATCH enterprise tech startup helping sales & marketing team conquer complex sales through a mobile SaaS apps platform. The technology allows for a fully branded experience that can be customized to meet any business need and deployed directly to internal users, third-party distributors and end customers. The functionality is geared towards field sales & marketing teams for presenting custom pitches, accessing relevant content, and collaborating with others. Enhance sales productivity & effectiveness while providing seamless access to backend CRM systems. CLS will be available for download on the AppExchange and can bi-directionally synch with Salesforce. NYC, USA

FatStax Catalog app that helps sales reps embrace the iPad

fileboard Centralize your Sales Collateral: Fileboard comes with full enterprise-grade file management. “One source for your marketing collateral with deep engagement insights!” ‘Marketing Automation’ only tells you what content generates most leads or traffic, but not what content is most used & contributed most to won deals. “Once Fileboard is connected with your CRM, a marketing manager can see for every single piece of content how much it has contributed to opportunities that are lost and won. Engagement scores for each asset help to understand what type of content resonates with prospects & where more or similar content is required.” Know how & where to focus your content creation efforts on. iPhone & iPad app enables you to sell anywhere. Connect your live presentation to a Salesforce account, opportunity, contact or lead. 14-day free trial. HQ in Mountain View, CA + offices in Amsterdam

fision Marketing Automation & Sales Enablement Cloud Platform

Game Plan iPad app; connects to, DropBox, SharePoint 2010, Amazon S3

Guru Chrome web extension that sits on top of pretty much anything you do on your computer, and intelligently surfaces the relevant information right when you need it. Experts such as product or marketing, can create cards with all the latest, verified information about a certain product release, marketing initiative, competitive landscape, etc and that information will be surfaced to sales teams or support teams at the moment they need it. Also integrates with other web services, such as Salesforce or LinkedIn. Philadelphia, PA

Handbook App Infoteria Corporation, TOKYO and CUPERTINO, Calif.

Highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales and the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, and deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. Seattle, WA

hubba more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands and retailers. “Managing product information sucks. You are faced with more information to manage, more digital channels to oversee and more demand for product images, descriptions, videos, and more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content.” Toronto, Ontario, Canada

Hubspot inbound marketing & sales platform. Cambridge, MA

Immediately cross-platform email tool for salespeople designed to enable closing deals from anywhere, as opportunities happen. Track from your phone & computer when your emails get opened, get reminders to follow up with leads, offer suitable meeting times, and use email templates for sales pitches. Automatically syncs your prospect emails into Salesforce, and pulls relevant contact information from LinkedIn, so that you always know who you’re talking to at-a-glance. If you’re a salesperson, you most likely use a CRM system, lead gen software, a campaign tool, and a bunch of email tools. Email is where the action happens, and there should be no need to have five apps opened to be able to reply to a sales prospect’s inquiry. “Sales, or closing deals in general, is no longer a 9-to-5 job. You’re always selling, always closing. If you don’t, your competition will. And so having perfectly-timed actionable information, and the right tools to take action, is the winning formula. We give you both, as opportunities happen, immediately.” San Francisco


InQuira (Oracle purchased InQuira)


iPresent Ltd. @iPresentapp a sales engagement platform. “Same message, same content, same branding across multiple platforms and devices. Run iPresent on all the major mobile platforms.” Run a tablet alongside a phone on one user license. 14-Day Free Trial. Hampshire, UK and Sunnyvale, California, USA


Jostle techcrunch writes “[…] wants to put a fresh face on intranet software. […] aims to make it easier for companies to publish news stories and announcements, host online discussions and share other relevant information like team directories. […] features a Yammer-like chat tool. […] integrates with the likes of Active Directory and other directory services to make onboarding easy. It also supports most popular single sign-on solutions and offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts and Drive. […] starts at $6 per employee per month for small companies with up to 100 employees, with price drops available for larger businesses.” Vancouver, Canada

Kapost content marketing software platform. Enables marketers to succeed as publishers by helping them generate content ideas, manage the content production process, and develop traffic-generating links to their content. Manage every aspect of your B2B content lifecycle – from ideation to distribution – and optimize every single asset. Streamlines your distribution process, enabling you to publish to an internal library & across channels. Simplifies content discovery & tracks internal usage of current content among teams. Manage your entire content lifecycle, collaborate & produce more efficiently, and measure the impact of every single asset through the entire buyer journey. Boulder, CO

Kenexa now IBM Smarter Workforce Mobile Learning Solution: Learning Content Management System (LCMS). Social Business Software

KiCube apps to drag and drop your marketing content to build an interactive story for the devices used by your sales force. Austin, TX

KnowledgeTree Right content, right time, right in – Sales teams sell more when they use effective presentations, data sheets, & case studies. Makes sales enablement easy by surfacing the best content for any sales process — instantly in

Kony Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information.

Landslide Technologies resource library for easy sharing, retrieval & managing: j2 Global, Inc. acquired it. See or

Launch International now “a Corporate Visions company” See Corporate Visions Inc. (the marketing and sales messaging, tools and training company, announced June 25, 2014 it acquired Launch International, Inc., a communications company specializing in marketing and sales enablement content)

LIA mobile app that pushes correct sales materials to each rep & then sends analytics back to management to help sales & marketing be more effective together. Old branding: Digital Asset Manager

LiveHive allows channel managers to gain live insight into partner selling activities. iOS app / single destination to get the most current business documents, campaigns and product materials and then analyzes who is using what & which materials are most helpful to channel partners. San Jose, CA, US


Lurniture @Lurniture Accelerate your sales by delivering the right sales training at the right time — right within Salesforce. Develop your team’s selling skills faster, Increase deal sizes and close rates, Clone your top performers, Track the ROI of your training efforts. Built 100% native on (SFDC), Toronto, Ontario, Canada

MarcomCentral an online, on demand marketing assets management (MAM) solution

Mediafly SalesKit ensures sales teams, partners, & customers have immediate and secure access to the latest sales & marketing materials, whether online or offline.

Mindmatrix Sales Enablement software for manufacturing: Marketing for the manufacturing industry means you have to nurture great b2b relationships while simultaneously supporting geographically dispersed distribution-channels. As a manufacturer, success depends on how well your brand is marketed & sold by your distributors. Give salespeople their own personalized portal that will arm them with the tools they need to engage prospects, leads & customers. Pittsburgh, PA

MindTickle Inc. @mindtickle 360 degree Sales Readiness Solution (Accelerate time-to-productivity of new sales reps). Onboarding. Ongoing. Coaching. “Anytime Anywhere: Native Mobile app and responsive design built on HTML5 delivers a rich user experience with high usability.” Reporting “Pull reports, slice and dice data and analyze performance of sales teams by location, department, product line or any custom parameter.” San Francisco, CA

MING Labs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) and Combionic’s slide library (see above). See this case study as an example. Full disclosure: I’ve worked here. Berlin, Munich and Shanghai based

MobilePaks Content management tools guide marketers to develop & deliver content in a way sellers learn, retain & use it. Automatically suggests reference materials, short training bursts & customer facing collateral in context – when & where sellers need it. Measurement & analytics provide indicators of sales effectiveness & content ROI. Available as stand-alone web apps. Can also be integrated with partner portals & CRM systems like Salesforce, Oracle CRM & Microsoft Dynamics. Started as an idea&product of VIA, Inc. a communications & custom elearning company. Doing business as MobilePaks LLC an Oregon corporation

Moxtra Create compelling sales pitches with audio & visuals to sell more, faster. Bind together & customize all relevant sales material to craft the perfect pitch. Share it with your prospects & get instant realtime feedback on your proposal. Engage leads with interactive vocal & graphic annotations. Easily coordinate with support staff while out in the field. Close more sales & entice repeat-business by keeping it all together.

Mutual Mobile, Inc. Create rich user experiences that re-invent how businesses engage the world through mobile. Custom software solutions. Increase the demonstrable value of mobile. Austin, TX

n-tara also

OnMessage MessagingInfusion App (iOS, Android) & Cloud-based solution provides customer-facing employees with instant access to the messaging they need – when they need it. Through an intelligent semantic-based search Messaging Infusion App provides sales professionals & employees with the relevant messaging they need to be successful in sales or customer–specific situations. With a simple search (i.e. How does a CIO in the retail industry benefit from our disaster recovery solutions?), it aggregates & delivers search-specific messaging content & tools.

Ontuitive Recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the record without the need to access a separate portal or search. Ontuitive’s solution is a application which is installed and fully integrated with your instance of Netherlands / UK / US

PerfectPitch24 Access Mobility, Inc. is the owner of Indianapolis, IN, US. Arm your sales team with this native iPad app or an equivalent HTML5 web version for those with PC, Mac or Android devices. Email documents fast, easy & hassle free. Display your sales materials in one place

Perperitus Sales solution UK based

Playboox Playmaker Solution

PocketWorks Mobile Ltd, UK Enterprise iPad & smartphones solutions in Leeds, UK

PostBeyond cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, and measurable way. PostBeyond Inc. Toronto, ON, Canada

Postwire looks like Pinterest for Sales Enablement. “Share videos, photos, links, & documents in a visual way.” Aims to “be the hub of all business content & with a mission to change the business-to-business sales process”. Freemium business model. Lexington, MA, US

PresentiGO @presentigo presentation platform designed for sales teams, combining next-gen visual presentations on tablets with in-field sales reps management. San Francisco

Prolifiq Mobile apps for Life Sciences companies. News, industry, product & incentive program information on your mobile device (tailored specifically to you). Approved promotional content in one mobile library. Online or offline, access content to share with customers. Deliver the information they need (from PDFs to video): The latest version, pre-approved & compliant. Time & target follow ups more effectively by understanding exactly how customers interact with your messages. Real-time data: Who has read your messages, what links have been clicked & what attachments have been consumed. Beaverton, OR

Quadmark “Portfolio and Product Selectors, Up-Selling and Cross-Selling Tools, Messaging Assets.” as well as “Customer and Market Insights, Channel and GTM Analysis, Portfolio Analysis, Business Case Generation” etc… In United States, Singapore, China, United Kingdom

Qvidian (Sant & Kadient merged)

Revegy DYNAMIC PLAYBOOKS: Deploy your best practice process, tools, collateral, eLearning and other assets based on the vertical industry, solution or role. Accelerate onboarding by providing key tools, assets and learning when they’re needed. Fast-track new product launches with a guided process and a wealth of “just in time” support tools – from value statements to objection handling capabilities. Atlanta, Georgia

RISEcx former SpinRiot founded in 2012, Portland, Oregon now RISEcx A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).

RO|innovation (RO|enablement)

SalesBean @SalesBean a platform to align your sales team with everyone else in the organization. Mobile (iPad or Android application) or web platform. “Sales Enablement Hub for Accelerating Sales. Seamless synchronize the most important sales documents to your mobile device.” 30 days free trial. Atlanta, GA

Sales Enablement Centre member of the FD Centre Family of Corporations. Former operators that design and implement sales enablement solutions that grow your business. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics and Tools to impact business insight, sales coverage and deployment, product/services delivery, sales reporting, account planning, and use of sales talent. Vaughan, ON, Canada

Sales Enablement Group (SEG) provides advisory & consulting services to transform the way our clients sell. Principal Craig Nelson co-founded iCentera in 2003. Today the iCentera solution is part of CallidusCloud (see Callidus above).

SalesEnablers, LLC @SalesEnablers People: We help you increase organizational alignment across marketing and sales. Process: We bring structure to the madness with methodologies and tools. Technology: With expertise in a broad range of enabling technologies we help you navigate the complex vendor landscape and deliver project success. Content: We create compelling content that is customer centric and sales relevant by aligning with each step in the buying process. Chicago & Seattle, US salesforce ‘Sales Cloud’ files & libraries Keep the most up-to-date sales tools in front of your sales & marketing teams, and eliminate mistakes in the sales cycle by managing & publishing the most accurate product specs, contract documents, & price lists. Quickly see commonly viewed files, get realtime alerts whenever content is updated, & use tags to easily classify content across libraries. With your account you also have Chatter for free. Apps for Chatter are available for Windows, OS X, iOS & Android

Salesframe Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS&Android. Finnish company; client base so far mostly Finland-originated B2B companies.

Salestrip for SMB. Mauritius

Salient6 Designers/builders of portals/applications that drive business results & a prototype Sales Enablement tool to “increase the productivity of your sales force”. Salient6 is a consulting company creating end-to-end solutions that realize the full business value of the SharePoint platform. Bellevue, WA, US

SAVO Group

Scepos Netherlands based / Dutch

Scrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, and enhance sales productivity. Minneapolis, MN

Seismic app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic.

SellsPad former TappCtrl now branded as SellsPad Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. TappCTRL S.A., Brussels, Belgium

Sendside Customer Communication Platform & Secure Communication Network. “Goes beyond simple security and takes electronic communication to a new level enabling high-impact, interactive, one-to-one communications between an organization and its clients, customers and/or prospects via the web.” Sendside Deliver: Secure, cloud-based message & document delivery service. Unlike email & other paper-based methods, it helps simplify gathering important documents relating to a transaction and send them to interested parties.

Showcase Workshop (Showcase Software Limited) Wellington, New Zealand. Has customers all over the world. The Showcase Presentation app is free and available for iOS, Android, Windows 8 & web browser viewing option so you can present the same information across your tablets, smart phones & computers. Turn your files into a mobile toolkit with a custom designed interface to match your styleguide. Field-based teams can share any approved file, right from their tablet & see when it was downloaded. Real-time information on the usage of the app by field based teams. Monthly fee per user. 14 day free trial.

Showpad Combined iPad app & online platform. Turns each iPad into a sales enablement tool

SKURA SFX Sales Enablement solution Oakville, ON, Canada. Next-generation Adaptive Sales Enablement platform built for the Sales Rep & Company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, & usability required for real customer engagement, & real sales enablement.

SmarkLabs @SmarkLabs communications agency. Develops sales playbooks based on a communications framework built to enable front line sales efforts. Bridges the gap between sales & marketing through integrated strategies that develop buyer demand & optimize revenue acquisition. Chicago

Solutions for Sales

Squirro Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based

Storyworks1 digital content delivery platform that connects sales & marketing with the content, knowledge & tools they need to create powerful customer buying experiences, anywhere. Provides enterprise-class business technology solutions for organizations with large field sales operations. SaaS platform that provides marketing & sales information to the field, while reporting key data on activity in the field to management. Offers seamless integration with most CRM, CMS, LMS & other enterprise marketing & operations applications. Founded in 2012. Old branding: Storyworks OnDemand Minneapolis, Minnesota, US

The Brevet Group sales training and sales enablement firm. Tailored/Customized sales performance solutions that help clients in a variety of industries sell smarter. In addition, their online sales training platform, Brevet Online Academy, works as a turnkey sales training solution for companies. Atlanta, GA

TinderBox “empower reps with pre-built selling material easily found in a central repository, while continuously measuring messaging effectiveness with content tracking”

ToutApp Sales Communications Platform. Close more deals faster with the power of tracking, templates & real-time lead scoring. Fits into Gmail, Outlook, Salesforce & more. Share trackable presentations & documents. Schedule delivery. Track when emails are opened, links are clicked, your leads visit your corporate website, & when your presentation/documents are viewed. Share templates, best practices & analytics across sales & marketing. Gain data on what type of messaging drives results. Train new hires with a template library. Increase collaboration&communication across the team. Free 14 day trial. SF, CA

Trapit @trapit platform for employee advocacy & social selling. Empower employees on social media with content. Organize your advocates into teams, discover original content, optimize your content for social networks, and analyze your results. Type in a keyword or point us to a URL to create a “trap”, and we’ll quickly deliver you content that’s relevant. Your traps are updated constantly with fresh content, so you’re always up-to-date. Looking for something more specific? Our robust search feature will give you the precision you’re looking for. San Francisco & Portland, US

UpSync Sales Process Empowerment & Presentation Tool for web, iPhone, & iPad

vablet Deliver more relevant sales presentations with focused content, branded messaging, customized HTML5 sales tools & forms delivered anywhere to the devices your team uses most. Everything is available in Vablet’s single source business solution for iPhone, iPad & Windows 8. Integrates seamlessly with your cloud based marketing solutions. Syncs your field sales rep’s call activities with Salesforce & your marketing automation solutions to provide the enhanced metrics needed to make your sales charts move up & to the right. Irvine, CA

Vivisimo Inc (acquired by IBM) Now, Vivisimo Velocity Platform is IBM InfoSphere Data Explorer

White Springs Ltd @WhiteSpringsLtd delivering Sales Enablement software to help sales transformation & training companies drive client value. Partnering with them to embed the sales process & methodology into the every-day existence of sales teams

Wittyparrot Instantly access & reuse relevant information on any device to save time. Share best practices across teams to improve performance & consistency. Align sales & marketing messaging, maintain freshness of content, track usage. Cloud-based content delivery platform that helps companies to speak with one voice™. Bay Area / San Francisco, US & Bangalore, India

Woople Hosted video-based sales enablement platform. Target content to staff & measure its adoption

xfi SalesHawk® “built from 3 layers of technology that are fully-integrated and harnessed to address your key sales challenges”. Amongst other things Sales Resource Automation® and Knowledge base (Data, content, and knowledge repositories)

Yammer Founded ’08 & acquired by Microsoft ’12. Now part of the Microsoft Office Division. Extend the collaborative power of Microsoft SharePoint by using it with Yammer — the enterprise social network

CRM magazine’s article ‘Sales Enablement Tools’:

“[…] Scott Santucci [has] seen an explosion of interest in this area over the past year. As with any technology, however, those rushing to buy the hot newness without first establishing a clear strategy are doomed to fail. It’s not that there’s a lack of information—far from it. Instead, it’s hard to wade through the sheer tonnage of information and determine what’s up-to-date, relevant, and in a form amenable to the particular sales conversation. “It’s a very simple, yet really complicated problem […] Santucci says each of the relevant vendors — including BizSphere, iCentera, Kadient, and Savo Group — cater to slightly different problems. […]”

In case you have not seen ‘Is Sales Enablement just lipstick on a Knowledge Management pig?’ It is a must read by Gerhard Gschwandtner (@gerhard20).

55 Responses

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  1. Jeanne Hellman said, on July 13, 2009 at 8:00 am

    Here’s a couple more:
    Landslide Technologies


  2. salesenablement said, on July 13, 2009 at 8:52 am

    Thanks Jeanne
    I have added them above.
    Have a great day.


  3. Graeme Thickins said, on July 15, 2009 at 3:40 pm

    nice list – thanks



  4. […] like is a company I need to add to my list of Sales Enablement vendors. Tagged with: conversation enablement, knowledge management, sales enablement, training leave […]


  5. […] text you can interchange the word Intranet with the term Sales Enablement as many of the leading Sales Enablement vendors are not only embracing but actually pushing Mobile Availability and Social Networking. ‘Top […]


  6. […] @Chad Levitt from wrote a great Sales 2.0 resource guide (see below). I would like to add some additional Sales Enablement vendors here. […]


  7. […] 2.0: Such sales-process tools as Kadient and Brainshark [also see 'work in progress list of sales enablement vendors'] create a repository of effective messages and materials while encouraging content creators to […]


  8. […] relevant vendors Posted in Uncategorized by salesenablement on February 3, 2010 I keep a work in progress list of Sales Enablement vendors. In its February 2010 issue CRM magazine does a great job at singling out the relevant of the […]


  9. […] Tags: conversation enablement, information overload, information workers I keep a work in progress list of Sales Enablement vendors. In its February 2010 issue CRM magazine does a great job at singling out the relevant […]


  10. […] sure that pretty much everyone in the B2B environment can relate to the them. No matter which Sales Enablement vendor you decide to work with, what needs to be done is the […]


  11. […] is obviously very exciting for us in this field, who for years now have been saying that Sales Enablement is going to be huge one day. Let’s […]


  12. salesenablement said, on February 23, 2010 at 9:34 pm

    John Rourke (@JohnRourke on Twitter) said: “Please consider (Social CRM, Sales Collaboration) for that list. Thx.”


  13. John Marshall said, on July 8, 2010 at 9:41 am

    Excellent list! Please consider checking out 2 Comma Sales, Inc., a direct competitor to Kadient-Sant. We’ve deployed sales enablement “dynamic web-enabled playbooks” to telecom, banking, information services and other large enterprises.

    Thanks… JOHN


  14. […] Microsoft SharePoint” or “Kadient versus SAVO Group”. As you can see in my work in progress list of Sales Enablement vendors there are a lot of players. wrote an article on that as well. Their shortlist is […]


  15. Peter Weissmueller said, on November 22, 2010 at 7:42 am

    Thanks – very good listing especially also the one in Europe, which I find very promising
    Thanks. Peter


  16. Nichole Garofalo said, on January 17, 2011 at 6:37 pm

    Good list!
    You are missing RO|Innovation. They make a sales enablement solution called RO|Enablement. It’s simple, easy to use, powerful, and low cost. A variety of enterprises use it. Here’s the website:


  17. Cindy Knox said, on July 2, 2011 at 1:20 pm

    There’s also a company in stealth right now that we are trialing, SalesKB ( – their site is still in stealth, but their overview video is on youtube (updated: here’s the link for the video: . They are taking the approach of hyper-targeted sales tools, based on your target’s persona, where you are in the process, etc.


  18. said, on July 5, 2011 at 9:13 am

    Indeed great list and thanks for sharing, Paul. I have found one more company being Scepos: (similar features but with supporting back office), based in the Netherlands and active in Western Europe. Regards, Alexander


  19. Pushkar Ranjan said, on August 10, 2011 at 6:08 pm

    Awesome work. Keep it up. Thank You!!!


  20. […] companies I am currently still consulting BizSphere AG and its clients. Having said that, with my List of Sales Enablement vendors I am actually trying to provide an impartial and complete picture of all players in the […]


  21. fisiononline said, on March 19, 2012 at 5:50 pm

    Great list so far, please consider adding Fision. Thanks.


  22. […] disclosure: I work with BizSphere AG. Here is a list of all other vendors I know of. Rate this: Share this:StumbleUponDiggTwitterLike this:LikeBe the […]


  23. […] a taxonomy of customer …As of today I am cou… on About this blogfisiononline on Work in progress list of Sales…define a taxonomy of… on Where does Sales Enablement […]


  24. […] disclosure: I work with BizSphere AG. You can find them on Crunchbase. Here is a list of all other vendors I know […]


  25. New Channel Media said, on April 18, 2012 at 8:39 pm

    I believe I commented on this some months ago, but the situation appears to be getting worse. The term “sales enablement” appears to have been largely hijacked by a variety of vendors, selling hardware, software, and services, as a means of jumping on the latest, sales-associated, money-making bandwagon.

    Savo continues to attempt some level of balance with “professional services” and much to say about their version of sales enablement, but it all still comes across as product marketing and PR. BizSphere takes a more credible, solution-approach.

    Our differentiator at Thought Action Group (once we are fully operational) is that we aim to make our clients entirely self-sufficient. We are not looking for follow-on sales or recurring revenue. We want to help you setup your sales enablement ecosystem in a time-efficient and cost-effective manner, and empower you to continue to manage and evolve that ecosystem yourself. And with several careers worth of multi-million dollar deals in the technology sector, alongside on-going exposure to a variety of sales systems, training, and methodologies, we actually do know what we are talking about.


    • salesenablement said, on April 19, 2012 at 9:54 pm

      Thanks for your comment Michael. As you might have seen, I made it a blog post. What is your twitter account? I could not find it on your quora or LinkedIn profiles. Best regards, Paul


  26. […] Fox of the former now just commented the following on my work-in-progress list of players in the Sales Enablement market, which I just updated: “I believe I commented on this some months ago, but the situation […]


  27. Diana Johannessen said, on June 12, 2012 at 12:45 pm

    Paul- any sense of which solutions have a coaching/mentoring tool? May be interesting to note in your listing. What are your thoughts about Oracle/Siebel’s OSS?


    • salesenablement said, on June 12, 2012 at 10:47 pm

      Hi Diana, thanks for the question. Coaching/mentoring can come as a kind of content like in videos / podcasts that all Sales Enablement solutions should be able to deal with or it comes via community features like sharing of things / voting / blogs / comments / suggested contacts / QA / FAQ / Help / semantic suggestions of what to up-sell or cross-sell etc… that are also part of most Sales Enablement solutions. I am sure there are even better approaches to really focus on coaching/mentoring, but they need to really be part of the Sales Enablement solution as additional stand-alone tools always fight for attention and Sales Enablement itself is already an extension of the CRM system. My list does not focus on the CRM systems themselves which is why you can’t find Oracle/Siebel’s OSS on there. Cheers, Paul


  28. Cubicle Ninjas (@CubicleNinjas) said, on June 12, 2012 at 6:25 pm

    Awesome list!

    Our team has put together a suite of tools that extend the SAVO Groups’ sales enablement platform. Simply put, our technology makes sales enablement software more effective. For more info:

    We’re looking at bringing this framework to other sales enablement software in the coming months as well. I’d be interested in the community’s feeling: would these be helpful for you? Is there anything you need addressed that isn’t being addressed? Is there any platform that needs this over others?


    • salesenablement said, on June 12, 2012 at 10:39 pm

      Thanks for the heads-up. Of course customization is always something that clients of SaaS end up looking for. In terms of other platforms, I would rank them by install base and frontend technology to find out which one to address next.


  29. Mike Kunkle (@Mike_Kunkle) said, on September 12, 2012 at 11:07 am

    Hey Paul, I’ve run across something recently that is pretty impressive that I wanted to pass along and this seemed like the right spot. A small, private company in Dallas invested a lot of time and effort to develop a what they call The Strategic and Competitive Opportunity Report (SCORE!). SCORE! is an opportunity assessment that helps pursuit teams, strategic account managers, and their sales leaders better assess an account, opportunity, status, and true potential to close (or what to do differently to improve those chances). The assessment was developed by CMI Assessments. I met the owner recently at an local event and was invited to a training session at a major client’s office, and was very impressed. The client is raving and when I saw it in action and the discussion/coaching potential, I was really intrigued. CMI’s website is very basic, but in their words:

    SCORE! will:
    – Ensure they are practicing consultative (solution) selling.
    – Fortify their probability for closing this large opportunity.
    – Determine how likely they are to be successful.
    – Identify their team-related strengths and weaknesses.
    – Ensure they’re focusing the right resources on the opportunity.

    You can see their website at or a descriptions and report sample at!_Description_Sample_1121b2011.pdf

    If you are interested in reviewing this further, I’d be happy to connect you to the owner.

    mike_kunkle at mindspring dotcom


  30. […] However, I have always tried to cover even vendors that target small companies in my list of Sales Enablement market players. […]


  31. mediaflysm said, on December 20, 2012 at 5:38 pm


    It would be great if you would add Mediafly SalesKit to your list. Our Fortune 100 clients rave about our products and love our security.




  32. […] the course of the year 2012 my list of Sales Enablement vendors grew to […]


  33. Srini said, on June 25, 2013 at 7:58 am

    Great List. Very helpful


  34. Tim said, on October 30, 2013 at 10:34 am – we have been working with some large clients like GE, Toys R Us, Insurance Firms and some of the Top Asset Management and Wealth Management Providers.
    Contact me for more details…


  35. […] Here my worldwide list. […]


  36. […] takes a slightly different approach than my own work in progress list and has some good details on each […]


  37. Fergal said, on May 19, 2014 at 11:14 am – we work with clients including Netflix and some of the top performing sales teams in the world. Docurated gives your team access to your company’s approved and best content no matter where it is stored.


  38. Joel Gatlin said, on May 20, 2014 at 10:47 am

    @Revegy is also a product that should be on your list of Sales Enablement vendors.


  39. […] my list of Sales Enablement solutions has grown to over 90 this year, I would like to take a look at some recent Sales Enablement market […]


  40. Reid said, on February 13, 2015 at 1:51 pm

    Take a look at Sales Beach (, as well – automated outbound marketing and sales software.


  41. Eleanor said, on May 6, 2015 at 5:31 pm

    Hi! Do you happen to have a grid that compares features of each so we can see holes visually? Or do you know where I could get that? Thank you!!! This is great.


  42. Luke Donnelly said, on May 13, 2015 at 9:56 am

    What about Quadmark ? quadmark dot com


  43. […] been cleaning up / refreshing my work in progress list of Sales Enablement apps/tools/solutions/services. Latest addition on May 20, 2015: […]


  44. […] I’m continuing to update my list of Sales Enablement vendors, I found it interesting to see the Sales Enablement section in “The Marketing Technology […]


  45. […] you can see in my work in progress list of Sales Enablement vendors, there are a lot of […]


  46. […] I just published a public spread sheet to show how I come up with the count of 109 Sales Enablement vendors and I will continue to update it. (Questions to ask Sales Enablement vendors you shortlist.) […]


  47. […] Crook (@jordanrcrook) over at Techcrunch wrote a post on Guru (which I will be adding to my list and spread sheet of Sales Enablement […]


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