Sales Enablement and marketing orchestration platform Seismic acquired Lessonly

The most recent B2B Sales Enablement SaaS acquisition I tracked on my overview with 680 line items (export available) was:

19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid market companies, sold Corporate Visions Inc. corporatevisions.com @corpv a sales & marketing enablement company in the US, to The Riverside Company. The terms were not disclosed.

16-Aug-2021, sales enablement & marketing orchestration platform Seismic @SeismicSoftware acquired Lessonly @Lessonly a provider of sales training, coaching, & enablement solutions.

With this acquisition, the company will provide sellers the access to marketing & sales content as well as coaching plans, learning programs, & practice scenarios in one location. In addition to the acquisition, the company has also closed a $170M Series G funding bringing the company’s valuation to $3B.

$3Bn USD as the valuation for one single vendor in such a saturated market, which by the way is not a winner takes all market!

$3Bn USD is pretty close to the size of the entire Sales Enablement software market in 2021, if you left out some revenue numbers I always like to add to account for alternatives (instead of only focusing on competitors, also looking at alternatives).

This blog (turning 12 years old in 2021) had more visits in 2020 than in any year from 2013 on. Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

Please note: The first 19 are not in order of revenue!

sales_enablement_saas_market_22-AUG_2021

add Highspot USD $200M Series E funding round, 22-Feb-2021 & 19-Aug-2021, Seismic $170M Series G funding bringing the company’s valuation to $3B

Link 16-Aug-2021 Seismic raises USD $170M

Link 22-Feb-2021 Highspot raises USD $200M

23-Aug-2021, Bigtincan acquired Brainshark, Inc. (Sales Readiness solutions for training, coaching & onboarding: Solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, & readiness scorecards to help customers train, coach, & assess the buyer-readiness of customer-facing teams incl. frontline sellers, field marketing, & support.)

5-Aug-2021, Mindtickle, which provides a “sales readiness” platform for enterprises, announced it has closed a $100M series E funding round led by SoftBank, with participation from Norwest Venture Partners, Canaan, NewView Capital, & Qualcomm Ventures. The funds, which bring the company’s total raised to $281M at a $1.2Bn post-money valuation, will be used to expand Mindtickle’s sales enablement, revenue operations, & training teams.

On 3-Jun-2021, Enterprise sales enablement platform Gong.io raised $250M Series E funding valuing it $7.25Bn. More than 3x its previous valuation $2.2Bn [Raised $584M in total]. 46% of b2b sales reps list lead quantity & quality as their top challenge. Gartner predicts that by 2025, 60% of b2b sales orgs will transition from experience- & intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, & sales analytics into a single operational practice.

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

The vendors with the most acquisitions:

Microsoft Office / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) sold SlideShare 13
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack 10
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 7
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn 6
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Mediafly (Alinean / iPresent / Presentify) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 2
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2
Gong.io (Vayo, ONDiGO) 2

German b2b Sales Enablement software vendors

Looking for the global list? Export here. My list of German Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms from Germany, as of 29-Aug-2021:

1sales.io 1sales.io @1sales_io CRM Software for sales orgs – ready in under 60 seconds. crunchbase.com/organization/1sales Bielefeld, NRW, Germany

2Viz 2VizCon 2viz.io 2vizcon.com business productivity through AI-driven enterprise apps. Develop platform independent enterprise apps in marketing, sales, communication, learning. Transform your sales strategy with impactful sales enablement applications to sell more. Marketing Enablement: Stage your brands, marketing messaging & content on a mobile platform. Combine fragmented technology stacks to create one integrated technology, one connected platform, one productive team. 2VizCon GmbH, Frankfurt, Hessen, Germany & Kingston, Greater London, UK

BizSphere is was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below). Germany (See salesenablement.wordpress.com/tag/bizsphere/)

Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – all important sales collateral are accessible from their mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, US

Screen Shot 2021-08-01 at 3.47.43 pmcenshare censhare.com @censhare universal content management platform. Lets you connect with your audiences. Centralizes & automates your content so you can market on any channel & in any language. Spend less time on content admin & more on what really matters: Creating engaging content & unique customer experiences. Through central management & global sharing, you can remove the stifling complexity of working with multiple systems. This empowers your staff with the freedom to create & transform content to suit each & every audience. Everything runs on the same platform using powerful semantic database & search technology. So your teams can quickly create, find & work with the digital assets they need to plan, tailor & deliver targeted, timely messages. censhare GmbH, Munich, Germany

Ciara GmbH getciara.com @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant exclusively for inside sales reps / inside sales teams. Provides them with interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Munich, Germany

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

ComX ComX.io “ComX.io AI for Sales” Helps with growing B2B businesses with complex sales cycles & dependence on booking sales meetings. Helps to create a predictable meeting pipeline by using language processing to find your own message-market fit. Use ComX technology to determine the priority, as well as the probability, of each prospect closing. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa

Screen Shot 2021-08-01 at 10.06.43 amDemodesk demodesk.com @demodesk customer meeting platform for sales & success teams / revenue teams. Provides real-time sales coaching, increase sales efficiency, & engage customers at scale. 100% online. Win more deals, faster: The Intelligent Customer Meeting Platform that helps you increase sales velocity & drive more revenue. Automates non-selling tasks & enables sellers in real-time. Drive revenue, cut down on ramp time, increase quota attainment, & boost sales productivity. Integrates with your CRM, calendar, & the rest of your sales stack to help you automate manual tasks & scale your process. Playbooks & Battlecards: Your real-time sales assistant. Automatically load the perfect playbook into every meeting – slides, web apps, talk tracks & battle cards on the spot. Automatically load the perfect slides, websites & speaker notes into every customer meeting. Handle objections in real-time: Easily navigate sales objections & answer critical questions with battle cards. Instantly have all the content & guidance you need available during every customer call. Personalize pitches without the effort: Automatically customize every pitch with dynamic tokens – personalize content & recall the right data into all your meetings. Ensure that everyone can quickly access the most up-to-date sales content. Always know your team has a unified sales narrative with team playbooks. The right content at the right time: Manage & sync your sales collateral with the tools you use to automate meeting prep & to start every meeting with all the right content. Demodesk GmbH, Munich, Germany. Demodesk Inc, San Francisco, CA, USA. London, UK

Emarsys emarsys.com @emarsys Austria, 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Now SAP owns Callidus, iCentera, Litmos LMS, Emarsys, & their own CRM, CPQ, CLM, etc.

Screen Shot 2021-05-24 at 8.16.03 pmemlen emlen.io @emlen_io rethinking the way content is distributed & experienced. Enables Sales & Marketing teams to use B2B content as Sales Assets & create Content Experiences. Content Management, Distribution & Intelligence in a single tool. Content Hub: Central content management. Whitepapers, blog posts, articles, case studies, videos – all Content Pieces in a central content Hub – 24/7. Search with Meta Tags. Content Intelligence: Always the right Content. Content creation aided by AI technology. Smart suggestions for each target audience based on meta data. Berlin / Saarbrücken, Saarland, Germany

Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.

inboundli inbound.li @inboundli Content curation platform. A curation platform that automates content search & distribution. We use AI to help multiply content output on key marketing channels. Berlin, Germany. Halifax Data Labs, Inc., Halifax, NS, Canada. Out of business since 2019? Website down since Mar-2021.

https://www.minerics.com/minerics minerics.com startup founded 2018; seems out of business in 2021. Allows companies to embrace their full innovation potential by automating the management of ideas with natural language processing & machine learning. Thanks to instant feedback on ideas, we help making every employee an innovator. Share & manage content with others: Share documents, videos & other multimedia content with your recipients without worrying about file size. Just send them a link & they can experience your content directly in your custom branded experience hub. This allows you to control how your content is experienced & know what content actually works. Enables sales & marketing to use account based marketing & achieve their revenue goals. Stuttgart, Germany

https://minglabs.comMING Labs minglabs.com @minglabs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Berlin / Munich, Germany &  Singapore & Shanghai, China based.

Paperless paperless.io all-in-one document workflow. Paperless helps you to create, customize & send documents to get them filled and signed in no time. Transform existing files to interactive Paperless documents: Upgrade to professional looking documents & online forms in seconds – no coding required. Better document lifecycles: Save time & reduce errors by automating the entire document workflow. Collaborative by design: Adjust documents in real-time. Together. Whether your teams are colocated, distributed, or fully remote, Paperless provides an engaging, intuitive, in-person collaboration experience with multiple options for real-time or asynchronous teamwork on all documents. Setup approval workflows with ease: Ensures all documents are error-free & ready to be sent. Simply designate a set of approvers who will review & approve the document before sending. Negotiate with one clear history: Collaborate & negotiate with clients in real-time. Make revisions, keep all versions of the document organized and easy to access from anywhere. Paperless documents got security built in: All documents are cryptographically signed, locked & protected from modifications & come with court-admissible audit trails. Frankfurt am Main, Germany

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools haven’t kept pace with technology; we believe there needs to be something new, different & substantially better. Founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Qymatix Solutions qymatix.de @Qymatix Cloud technology that combines data models for machine learning (ML), artificial intelligence (AI), & HTML5 data visualisation for ERP & CRM systems. Maximise customer lifetime value with predictive sales analytics from Qymatix AI. Helping B2B companies transform sales data into insights that support profitable growth. The AI-based Qymatix Predictive Sales Software provides analytics for cross-selling, churn risk & pricing in traditional & digital channels. CROSS-SELLING: Use ML & AI to predict B2B cross-sell & up-sell. Predictive sales analytics software enables sales managers in B2B to perform cross-selling, churn prevention & pricing analytics in one click. Karlsruhe, Germany

SafeRoom saferoom.io @saferoomchat SafeRoom by DRC Inc. Darkroom Communications Inc. is the company behind SafeRoom, a SaaS platform that provides secure messaging for businesses. Secure Messaging for Business. Trusted Smart Communication. A communication app for corporations, SMBs & teams. SECURE & EPHEMERAL TEAM MESSAGING. Why rely on iMessage or WhatsApp for team communication? Designed for businesses, confidential by default. All messaging content is double-encrypted using a military-grade AES-256 bit end-to-end encryption. San Francisco, CA, USA & Mexico City, México. Development in Germany, German founders.

SalesMods m3esolutions.com @M3E_Solutions designed to integrate all kind of customized additional modules (Mods – Micro Apps) for your specific needs. Cross-functional alignment by optimizing processes & user satisfaction in different departments (Sales, Marketing, Production, Quality, Supply Chain, etc.). PRODUCT INFORMATION MANAGEMENT (PIM): Designed to integrate easily multiple information from internal (ERP, CRM…) & external databases in innovative interactive product sell sheets. DIGITAL ASSET MANAGEMENT (DAM): Facilitate, accelerate & optimize your client visit – thanks to a unique automatic personalization of all sales relevant information for every commercial. Access on/offline to all your presentations, documents, video, catalogues, promotions, etc. Smart Content: personalized automatic updates. A Sales Engagement 4.0 tool. PDF to download. Paris, France. German founder.

SaleSphere part of mVISE AG mvise.de salesphere.com @SaleSphere_App SaaS product: mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. HQ in Duesseldorf, NRW, Germany. Additional offices: Frankfurt am Main, Hamburg, Munich & Bonn; Germany

SAP (see CallidusCloud above) SAP the German enterprise software giant announced it acquired CallidusCloud for $2.4Bn Jan 29, 2018. (Callidus Software Inc. had purchased iCentera) SAP had also made an investment in SAVO, but SAVO was acquired by Seismic May 8, 2018. Signavio signavio.com @signavio (now part of SAP) WALLDORF, Germany. 5-Mar-2021, SAP SE (NYSE: SAP) announced it completed the acquisition of Signavio (in the enterprise business process intelligence & process management space). Signavio’s products become part of SAP’s Business Process Intelligence portfolio & complement SAP’s process transformation portfolio. “With Signavio now an official part of our business process intelligence unit, we can help companies quickly understand, improve, transform & manage their business processes at scale.” SIGNAVIO COLLABORATION HUB: Harness the wisdom of the crowd, & transform the way you work together. Discover A New Way To Work: Business processes & decisions are the foundation on which your organization is built. Signavio Collaboration Hub & Live Insights acts as a single source of truth, giving employees across your organization a transparent meeting point to combine their work & expertise. Manage your process content across the entire Signavio Business Transformation Suite. Streamline presentations & provide easy-to-understand updates to your stakeholders. View any & all process content in a clear & simple way. Drive initiatives across your organisation by ensuring everyone is on the same page. PROCESS MINING FOR SALESFORCE: Get the story behind your sales cycle with game-changing insights to supercharge your sales. FACTUAL INSIGHTS DRIVE EFFECTIVE SALES: Signavio Process Intelligence for Salesforce app: Analyze your sales performance over multiple dimensions, & compare the effectiveness of your sales teams across regions, market segments or product lines. Who is doing better than the rest, how are they doing it, & then apply those lessons across your whole organization. Turn your best salesperson into every salesperson. Hidden within your sales cycle are habits, risks & process behaviors that can have a dramatic effect on your bottom line. Process Intelligence for Salesforce: See visually, how your sales process is actually being executed. See every action & interaction over time, from the moment leads enter the top of your funnel through to deal closure. Refine your sales methodology, focusing entirely on excellence across the end-to-end sales cycle. Monitor & identify inefficiencies, duplication, or wasted steps within your sales cycle: The whole picture of how your sales have performed over time, not just a single point in time like traditional business intelligence. Taking this historical view is crucial to understanding how to improve the way you’re selling & continuously upskill your sales team. Signavio ANZ PTY LTD, Melbourne VIC 3008, Australia & Signavio UK Ltd., London NW1 6JJ, UK & elsewhere & Berlin, Germany

Showpad showpad.com @showpad empowering sales & marketing to engage buyers with training & coaching software & innovative content solutions. Makes content easy to find, present, share & measure. Empowers businesses to deliver their content to the right audience at the right time with the most intuitive & robust content platform. Sales & marketing teams work better together to engage with audiences, advance conversations, inspire loyalty & accelerate the business. 5-Jun-2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, & improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally. 14-Nov-2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams. Chicago, IL, US

Screen Shot 2021-08-01 at 3.32.29 pmSofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland

SwissVBS swissvbs.com a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

tchop tchop.io @tchopit mobile communication hub: Combines content + community in your own branded app. Combine news + content with social media features in your own native apps, where you control the customer relationship. Sales Support App: For SMB, big sales teams or organizations. Power your sales support process with one app: Communication within a sales organization is as critical as sales support. Put in place & optimize the right types & levels of information & support. Sales reps are most effective when they have flexible access to content, can simply & efficiently prepare for appointments & are part of an organization that provides them with helpful services throughout the sales process. No better engagement platform than mobile devices: Sales teams use mobile apps to stay in touch, to access critical info & to exchange information & experiences quickly. Visual branding central to every marketing & sales strategy: Fully customizable apps in the look&feel of your brand, logo, colors. Content that supports sales: Within your sales organization you have different kinds of target groups with different information needs based on products, accounts or other criteria: A flexible structure of channels & mixes, which enables you to dynamically fulfill those needs within one single branded app. Built-in user management allows to connect users to channels & create custom content & service feeds for each target group or part of your organization. tchop GmbH, Berlin, Germany

Templafy templafy.com @Templafy manage, dynamically update & share business templates & brand assets throughout your organization, from anywhere & from any device. “Employees now know that they are always using the latest version of the templates & everything is completely integrated into the Office package.” Distribute the latest company templates & assets instantly & directly to the employees who need them available, right where they work. Governance resides in the central admin interface. Entire document ecosystems are centrally controlled, & global distribution takes just a click – with no need for IT involvement. All available company content is approved by your in-house experts & made available directly in the apps employees use. $9.8M in revenue annually & competes with HotDocs, Sparx Systems, & PandaDoc. Copenhagen, Denmark & Berlin, Germany. Acquired Napp (See Napp) on 18-May-2020.

Vuframe vuframe.com @Vuframe VUFRAME sales enablement platform that helps you present your products using 3D, augmented & virtual reality. Provides web-based platform to create enriched, sharable Augmented & Virtual Reality experiences & apps online – on any device. Ingest many types of files & online content & publish it once to many types of devices & formats. Simultaneously supports 3D, AR & VR and offers a great on-boarding with lots of templates & examples. It is not a gimmick – you benefit from real-world use-cases. Pay as you go for their off-the-rack templates which neither require tech or coding resources nor R&D effort or risk for the user. Vuframe GmbH. Regensburg, Germany

Xara Group xara.com @XaraGroup smart document creator. Helping companies work & design smarter. A document creator that helps businesses bring their brand, stories & results to life. Berlin, Germany

Demand Science announced acquisition of Airborne App Sales Engagement and enablement software platform

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA):

Google Trends – trends.google.com

google_trends

Screen Shot 2021-07-21 at 6.44.19 pmAirborne airborneapp.io @Airborneapp_io Sales Engagement for Agencies! Sales engagement platform for all of your agency clients. Build automation for email, LinkedIn & phone on one platform. Sales engagement platform built for sales & marketing agencies. Manage multi-channel sequences via email, phone, & LinkedIn touches. Also known as Airborne. Airborne Screen Shot 2021-07-21 at 6.52.16 pmApps Inc, Toronto, ON, Canada. 20-Jul-2021: Demand Science demandscience.com @DemandScience a revenue intelligence platform announced the acquisition of Airborne App, Inc. a Toronto-based sales engagement & enablement software platform. The acquisition is Demand Science’s 6th since Aug-2020, enhancing its global B2B data & intelligence solutions for sales & marketing professionals.

Screen Shot 2021-07-14 at 9.19.41 pm13-Jul-2021: ZoomInfo @ZoomInfo announced it intends to acquire conversational sales intelligence tool Chorus.ai @chorus_ai (San Francisco & Tel Aviv) for $575M. “Sales intelligence, Chorus’s market, is a hot space that uses AI to ‘listen’ to sales conversations to help improve interactions between salespeople & customers. ZoomInfo is mostly known for providing information about customers, so the acquisition expands the acquiring company’s platform in a significant way.”

  • Canada based companies / Canadian vendors

My complete market overview has 680 line items now!

You can download/export & sort by most recent edits:

Screen Shot 2021-07-21 at 7.29.15 pm

sales_enablement_saas_market_22-AUG_2021

The first 19 are not in order of revenue

Consolidation of the growing B2B Sales Enablement SaaS MarTech market: ZoomInfo to acquire Chorus.ai

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA) seems to be over:

Google Trends – trends.google.com

google_trends

Screen Shot 2021-07-14 at 9.19.41 pmJuly 13, 2021: ZoomInfo @ZoomInfo announced it intends to acquire conversational sales intelligence tool Chorus.ai @chorus_ai (San Francisco & Tel Aviv) for $575M. “Sales intelligence, Chorus’s market, is a hot space that uses AI to ‘listen’ to sales conversations to help improve interactions between salespeople & customers. ZoomInfo is mostly known for providing information about customers, so the acquisition expands the acquiring company’s platform in a significant way.”

My complete market overview has 677 line items now!

You can download/export & sort by most recent edits:

Screen Shot 2021-07-21 at 7.29.15 pm

sales_enablement_saas_market_22-AUG_2021

The first 19 are not in order of revenue

Sales Enablement SaaS software market 2021

Nice to see the Sales Enablement industry on Clubhouse:

Talk about investments off the charts: 22-Feb-2021 Highspot raises USD $200M

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. The round values Highspot at $2.3 billion.

$2.3Bn USD as the valuation for one single vendor in such a saturated market, which by the way is not a winner takes all market!

$2.3Bn USD was pretty close to the size of the entire Sales Enablement software market in 2020, if you left out some revenue numbers I always like to add to account for alternatives (instead of only focusing on competitors, also looking at alternatives).

I estimate annual revenue by creating an average across multiple sites such as:

growjo.com/company/Highspot which guesses that:

Highspot’s estimated revenue per employee is $145,000

getlatka.com/companies/highspot

owler.com/company/highspot

This blog (turning 12 years old in 2021) had more visits in 2020 than in any year from 2013 on. Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

The most recent acquisitions I tracked on my overview with 677 line items (export available) for market players in Sales Enablement and related industries were:

23-Aug-2021, Bigtincan acquired Brainshark, Inc. (Sales Readiness solutions for training, coaching & onboarding: Solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, & readiness scorecards to help customers train, coach, & assess the buyer-readiness of customer-facing teams incl. frontline sellers, field marketing, & support)

19-Aug-2021, sales enablement & marketing orchestration platform Seismic acquired Lessonly, a provider of sales training, coaching, & enablement solutions. With this acquisition, the company will provide sellers the access to marketing & sales content as well as coaching plans, learning programs, & practice scenarios in one location. In addition to the acquisition, the company has also closed a $170M Series G funding bringing the company’s valuation to $3B.

Signavio signavio.com @signavio (now part of SAP) WALLDORF, Germany. 5-Mar-2021, SAP SE (NYSE: SAP) announced it completed the acquisition of Signavio (in the enterprise business process intelligence & process management space). Signavio’s products become part of SAP’s Business Process Intelligence portfolio & complement SAP’s process transformation portfolio. “With Signavio now an official part of our business process intelligence unit, we can help companies quickly understand, improve, transform & manage their business processes at scale.” SIGNAVIO COLLABORATION HUB: Harness the wisdom of the crowd, & transform the way you work together. Discover A New Way To Work: Business processes & decisions are the foundation on which your organization is built. Signavio Collaboration Hub & Live Insights acts as a single source of truth, giving employees across your organization a transparent meeting point to combine their work & expertise. Manage your process content across the entire Signavio Business Transformation Suite. Streamline presentations & provide easy-to-understand updates to your stakeholders. View any & all process content in a clear & simple way. Drive initiatives across your organisation by ensuring everyone is on the same page. PROCESS MINING FOR SALESFORCE: Get the story behind your sales cycle with game-changing insights to supercharge your sales. FACTUAL INSIGHTS DRIVE EFFECTIVE SALES: Signavio Process Intelligence for Salesforce app: Analyze your sales performance over multiple dimensions, & compare the effectiveness of your sales teams across regions, market segments or product lines. Who is doing better than the rest, how are they doing it, & then apply those lessons across your whole organization. Turn your best salesperson into every sales person. Hidden within your sales cycle are habits, risks & process behaviors that can have a dramatic effect on your bottom line. Signavio Process Intelligence for Salesforce: See visually, how your sales process is actually being executed. See every action & interaction over time, from the moment leads enter the top of your funnel through to deal closure. Refine your sales methodology, focusing entirely on excellence across the end-to-end sales cycle. Monitor & identify inefficiencies, duplication, or wasted steps within your sales cycle: The whole picture of how your sales have performed over time, not just a single point in time like traditional business intelligence. Taking this historical view is crucial to understanding how to improve the way you’re selling & continuously upskill your sales team. Signavio ANZ PTY LTD, Melbourne VIC 3008, Australia & Signavio UK Ltd., London NW1 6JJ, UK & elsewhere & Berlin, Germany

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA. 10-Mar-2021, Dropbox announced it plans to acquire DocSend for $165 million. DocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Screen Shot 2021-03-25 at 8.56.04 pmUpland Software uplandsoftware.com 2-Mar-2021, Upland Software, Inc. announced it acquired BlueVenn, a cloud-based customer data platform (CDP). BlueVenn bluevenn.com @BlueVenn Learn more about your customers & deliver outstanding, omni-channel customer experiences with the BlueVenn customer data platform. Raleigh NC, US & Bristol, UK. With BlueVenn, Upland customers can now securely unify their consumer data, unlocking the insights needed to create omnichannel digital engagement strategies to drive their business forward, all from a single vendor. A step forward for Upland in the Customer Experience (CX) category. Centralizing customer data has been a persistent challenge for enterprises since today’s digital consumer uses text, email, mobile applications, & websites to interact with the brands, products, & services they love. BlueVenn will sit at the center of the Customer Experience Management (CXM) offering & deliver a single view of the customer that will drive better engagement across every digital channel. Securely access all your online & offline consumer data sources – from in-store to email to mobile – in one centralized location. This unified view unlocks unique insights into crucial buying behaviors & makes them actionable, which allows companies to optimize omni-channel marketing campaign performance. All while ensuring consumer information is kept secure & compliant with regulations. With a unified consumer database sitting at the center of Upland’s CXM product suite, customers will have the power to reach their consumers where they are, driving engagement & conversions whether on email, mobile application, SMS, or online.

Demand Science demandscience.com @DemandScience 8-Feb-2021, global buyer intelligence platform, acquired Tidings @TidingsCo an on-demand automated newsletter creation SaaS platform, to expand its sales enablement (klarity.com which used to be prospectone.com) & intelligence solution suite. Global buyer intelligence platform & integrated B2B solution suite amplify the sales & marketing capabilities of innovative companies worldwide. USA

Brandwatch acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Please note: The first 19 are not in order of revenue!

sales_enablement_saas_market_22-AUG_2021

add Highspot USD $200M Series E funding round, 22-Feb-2021 & 19-Aug-2021, Seismic $170M Series G funding bringing the company’s valuation to $3B

Link 22-Feb-2021 Highspot raises USD $200M

On 3-Jun-2021, Enterprise sales enablement platform Gong.io raised $250M Series E funding valuing it $7.25Bn. More than 3x its previous valuation $2.2Bn [Raised $584M in total]. 46% of b2b sales reps list lead quantity & quality as their top challenge. Gartner predicts that by 2025, 60% of b2b sales orgs will transition from experience- & intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, & sales analytics into a single operational practice.

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

Microsoft Office / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) sold SlideShare 13
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack 10
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 7
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn 6
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Mediafly (Alinean / iPresent / Presentify) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 2
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2

Sales Enablement SaaS software market movements end of 2020

This blog (turning 12 years old in 2021) had more visits in 2020 than in any year from 2013 on.

Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

The most recent acquisitions I tracked on my overview with 673 line items (export available) for market players in Sales Enablement and related industries were:

ClearSlide clearslide.com acquired SlideRocket @SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. On 12-Dec-2017, ClearSlide joined Corel Corporation. Then on 23-Dec-2020, @bigtincan announced that its wholly owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc @corelsoftware where Bigtincan agreed to pay USD$16.25M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of USD$5.2M. Bigtincan completed a AUD$35M institutional equity raise to support the purchase. The acquisition will add 32 staff members to Bigtincan’s books. Shares in Bigtincan (ASX:BTH) traded 2.24% lower at AUD$1.09. This sale of ClearSlide might mean Corel has exited the Sales Enablement market.

b2b_sales_enablement_saas_martech

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc for USD$2M. VoiceVibes revenue in FY21 is not expected to be material. Bigtincan plans to retain the VoiceVibes team & integrate VoiceVibes’ technology into existing Bigtincan offerings. Now Bigtincan has acquired: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), & VoiceVibes (See my entire market overview for all acquisitions).

Screen Shot 2021-03-25 at 2.42.50 pm

Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

ServiceNow acquired Attivio IP, core technology, & select R&D talent; announced October 2019. With the addition of the⁦ @attivio ⁩search engine ⁦@servicenow moved beyond keyword-based search to deliver conversational AI & search experiences at scale to customers. servicenow.com cloud-based platform & solutions deliver digital workflows that help people do their best work. Santa Clara, CA, USA. ServiceNow, Inc. acquired Attivio, Loom Systems, Passage AI, Sweagle, Montrêal Canada based Element AI elementai.com @element_ai (on 1-Dec-2020).

Grapevine6 grapevine6.com @Grapevine_6 Toronto, ON, Canada. 1-Dec-2020, US based Seismic (Nu:Pitch became Seismic) acquired Grapevine6 (a social & digital sales engagement platform / a way to engage with buyers on social media). As a result of the acquisition, Seismic launched a new integrated offering called Seismic LiveSocial, a social engagement solution for sales & client-facing teams. It leverages the AI engine built by Grapevine6 to help sellers become advisors by authentically engaging with their prospects & clients across the social media landscape. Sales teams can share timely & compliant content from 11k+ third-party publishers across 6 different languages, targeting the right buyers across multiple social platforms. Additionally, brand leaders can measure the ROI of their social engagement strategy.

Microsoft Office / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) 10
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide(SlideRocket), VoiceVibes, Vidinoti 12
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack 8
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6) 6
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn 6
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Mediafly (Alinean / iPresent / Presentify) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2

SalesRight salesright.co @SalesRightCo helps SaaS sales teams close deals faster through Interactive Live Quotes. Developer of a cloud-based platform designed to allow SaaS sales teams to deliver pricing & close deals faster. The company’s platform is an interactive quote delivery software that accelerates the quote creation, delivery & close process. The software’s Interactive Live Quotes increase conversion rates for SaaS sales teams while reducing time spent per opportunity. Quotes provide prospects with interactive buying experiences backed by sales psychology, while serving up the analytics sales teams need to accelerate the deal to close. Sales reps save 10+ hours a month by replacing pricing spreadsheets, slide decks & proposals. Halifax, Nova Scotia, Canada. 19-Nov-2020: Acquired by FastSpring; Bright Market, LLC dba FastSpring, USA

AutoKlose autoklose.com @autoklose Sales Engagement, Email Tracking, Outbound sales automation platform. Features automated lead gen, drip campaigns, calendar scheduling, & CRM integration. Toronto, Canada / USA. Owned & operated by ExchangeLeads Inc. doing business as AutoKlose. Plano, Texas, Oct. 20, 2020: VanillaSoft, a sales engagement technology company, announced that they acquired email automation & sales intelligence platform vendor AutoKlose.

CHICAGO, 28-Oct-2020, Mediafly mediafly.com @mediafly a provider of sales enablement technology, content management & advisory services that create interactive, value-based selling experiences, announced it acquired Presentify presentify.co.uk a global visual communication solution based in the UK. 21-Nov-2020, Mediafly launched Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation & move beyond the traditional pitch presentation.

Nudge Software neednudge.com nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections. We Believe That trust trumps content & your network is your net worth. We’re bringing the business world closer together one Nudge at a time. Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012. Find + nurture relationships, generate + accelerate pipeline, & build revenue growth. Used to have $310K in estimated revenue annually & used to compete with Datanyze, Clearbit, & InsideView. Out of business as of 21-Jan-2020. nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections Toronto, ON, Canada. NUDGE.AI ASSETS ACQUIRED LESS THAN TWO MONTHS AFTER COMPANY SHUT DOWN: SAN FRANCISCO, CA; 11-Mar-2020, Nudge has been acquired by Affinity affinity.co @Affinity. Affinity’s new Relationship Intelligence product for sales teams due out later 2020; Affinity expands to open Canadian office. Affinity relationship intelligence platform, announced the acquisition of Nudge, a revenue intelligence platform designed to build relationships & grow sales. Affinity (founded in 2014 just like Nudge) offers a platform that (using AI) collects & analyzes data to build better network relationships. Similarly, Nudge had developed an AI-based revenue intelligence platform for sales teams, used to identify gaps in stakeholder relationships, with the goal of finding & increasing pipeline attrition.

triblio triblio.com @triblio Account-based marketing software that helps generate demand & engagement from the targeted accounts. ABM is at its strongest when marketing & sales teams are in step. In developing features, we talk to both sales & marketing teams to see what they would find most helpful. Washington, DC, USA. Boston, Mass. – June 23, 2020 – IDG Communications has agreed to acquire Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms.

thedocyard thedocyard.co @thedocyard_co deal management platform in a single integrated solution that empowers teams, drives productivity & manages risk. July 2020, thedocyard acquired 100% of LockBox Technologies Pty Ltd lockboxtech.com.au Publicly listed transaction management company, thedocyard, is to buy out (reverse merger) virtual data room (VDR) business Ansarada. Listed on the ASX as ASX:AND 9-Dec-2020.

old logo/brand
new logo/brand

SalesPreso salespreso.com @SalesPreso enterprise sales platform to ensure that all your salespeople tell your best sales story, every time. Rebranded to livepreso.com @livepreso LivePreso automatically makes the perfect content for each customer experience. Presentation platform SalesPreso raised AUD$5M, & rebranded as LivePreso as it ramps up its offering for business. Shearwater Growth Ventures, the $50M Sydney VC fund co-founded by former WiseTech directors led the round. The funds will be used to further develop the LivePreso platform to automate the creation of digital content for business-critical meetings like account renewals, reviews, business development & new sales opportunities. Melbourne, Victoria, Australia

The most recent acquisitions of market players in Sales Enablement

Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

The most recent acquisitions on my overview with 673 line items (export available) for market players in Sales Enablement and related industries were:

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc

ClearSlide clearslide.com acquired SlideRocket @SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. On 12-Dec-2017, ClearSlide joined Corel Corporation. Then on 23-Dec-2020, @bigtincan announced that its wholly owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc @corelsoftware where Bigtincan agreed to pay USD$16.25M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of USD$5.2M. Bigtincan completed a AUD$35M institutional equity raise to support the purchase. ClearSlide’s customers include The Economist & GoDaddy. The acquisition will add 32 staff members to Bigtincan’s books. Shares in Bigtincan (ASX:BTH) are trading 2.24% lower at AUD$1.09. This sale of ClearSlide might mean Corel has exited the Sales Enablement market.

Screen Shot 2021-03-25 at 2.42.50 pm

Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

ServiceNow acquired Attivio IP, core technology, & select R&D talent; announced October 2019. With the addition of the⁦ @attivio ⁩search engine ⁦@servicenow moved beyond keyword-based search to deliver conversational AI & search experiences at scale to customers. servicenow.com cloud-based platform & solutions deliver digital workflows that help people do their best work. Santa Clara, CA, USA. ServiceNow, Inc. acquired Attivio, Loom Systems, Passage AI, Sweagle, Montrêal Canada based Element AI elementai.com @element_ai (on 1-Dec-2020).

Grapevine6 grapevine6.com @Grapevine_6 Toronto, ON, Canada. 1-Dec-2020, US based Seismic (Nu:Pitch became Seismic) acquired Grapevine6 (a social & digital sales engagement platform / a way to engage with buyers on social media). As a result of the acquisition, Seismic launched a new integrated offering called Seismic LiveSocial, a social engagement solution for sales & client-facing teams. It leverages the AI engine built by Grapevine6 to help sellers become advisors by authentically engaging with their prospects & clients across the social media landscape. Sales teams can share timely & compliant content from 11k+ third-party publishers across 6 different languages, targeting the right buyers across multiple social platforms. Additionally, brand leaders can measure the ROI of their social engagement strategy.

SalesRight salesright.co @SalesRightCo helps SaaS sales teams close deals faster through Interactive Live Quotes. Developer of a cloud-based platform designed to allow SaaS sales teams to deliver pricing & close deals faster. The company’s platform is an interactive quote delivery software that accelerates the quote creation, delivery & close process. The software’s Interactive Live Quotes increase conversion rates for SaaS sales teams while reducing time spent per opportunity. Quotes provide prospects with interactive buying experiences backed by sales psychology, while serving up the analytics sales teams need to accelerate the deal to close. Sales reps save 10+ hours a month by replacing pricing spreadsheets, slide decks & proposals. Halifax, Nova Scotia, Canada. 19-Nov-2020: Acquired by FastSpring; Bright Market, LLC dba FastSpring, USA

AutoKlose autoklose.com @autoklose Sales Engagement, Email Tracking, Outbound sales automation platform. Features automated lead gen, drip campaigns, calendar scheduling, & CRM integration. Toronto, Canada / USA. Owned & operated by ExchangeLeads Inc. doing business as AutoKlose. Plano, Texas, Oct. 20, 2020: VanillaSoft, a sales engagement technology company, announced that they acquired email automation & sales intelligence platform vendor AutoKlose.

CHICAGO, 28-Oct-2020, Mediafly mediafly.com @mediafly a provider of sales enablement technology, content management & advisory services that create interactive, value-based selling experiences, announced it acquired Presentify presentify.co.uk a global visual communication solution based in the UK. 21-Nov-2020, Mediafly launched Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation & move beyond the traditional pitch presentation.

Nudge Software neednudge.com nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections. “We Believe That trust trumps content & your network is your net worth. We’re bringing the business world closer together one Nudge at a time.” Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012. “Find + nurture relationships, generate + accelerate pipeline, & build revenue growth.” Used to have $310K in estimated revenue annually & used to compete with Datanyze, Clearbit, & InsideView. Out of business as of 21-Jan-2020. nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections Toronto, ON, Canada. NUDGE.AI ASSETS ACQUIRED LESS THAN TWO MONTHS AFTER COMPANY SHUT DOWN: SAN FRANCISCO, CA; 11-Mar-2020, Nudge has been acquired by Affinity affinity.co @Affinity. Affinity’s new Relationship Intelligence product for sales teams due out later 2020; Affinity expands to open Canadian office. Affinity relationship intelligence platform, announced the acquisition of Nudge, a revenue intelligence platform designed to build relationships & grow sales. Affinity (founded in 2014 just like Nudge) offers a platform that (using AI) collects & analyzes data to build better network relationships. Similarly, Nudge had developed an AI-based revenue intelligence platform for sales teams, used to identify gaps in stakeholder relationships, with the goal of finding & increasing pipeline attrition.

triblio triblio.com @triblio Account-based marketing software that helps generate demand & engagement from the targeted accounts. ABM is at its strongest when marketing & sales teams are in step. In developing features, we talk to both sales & marketing teams to see what they would find most helpful. Washington, DC, USA. Boston, Mass. – June 23, 2020 – IDG Communications has agreed to acquire Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms.

thedocyard thedocyard.co @thedocyard_co deal management platform in a single integrated solution that empowers teams, drives productivity & manages risk. July 2020, thedocyard acquired 100% of LockBox Technologies Pty Ltd lockboxtech.com.au Publicly listed transaction management company, thedocyard, is to buy out virtual data room (VDR) business Ansarada. Listed on the ASX as ASX:AND 9-Dec-2020.

b2b_sales_enablement_saas_martech

spike in search traffic for Sales Enablement and Pipedrive moves into the space DocSend is in with its beta launch of Sales Docs

google_trends
In July 2020 Pipedrive moved into the space DocSend is in with its beta launch of Sales Docs:

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) July 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA 10-Mar-2021, Dropbox announced it plans to acquire DocSend for $165 million. DocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

The first 19 in this updated market overview aren’t in order of revenue:

b2b_sales_enablement_saas_martech

My complete overview with over 670 line items has dates to sort by latest edits:

Screen Shot 2021-03-25 at 2.42.50 pm

Slack being on my list of b2b Sales Enablement tools is supported by these tweets:

scribd scribd.com @Scribd Scribd Inc. Scribd will begin operating the SlideShare slideshare.net @SlideShare business on 24-Sep-2020. SlideShare used to be owned by LinkedIn which is owned by Microsoft. LinkedIn acquired SlideShare in May 2012.

VERB verb.tech @VerbTech_Co (NASDAQ: VERB) business-focused interactive video Webinar, CRM, marketing, & sales enablement software applications. Verb CRM: Sales Enablement Platform. Send Product Samples from an App. Increase retention & revenue with a custom mobile app. Newport Beach, CA, USA. Sept. 10, 2020, VERB Technology Company, Inc. the maker of interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM & marketing applications for entrepreneurs & enterprises, completed the acquisition of SoloFire solofire.com (dba for Ascend Certification, LLC), provider of a sales enablement platform for the healthcare industry.

Totara totaralearning.com @totaralearning open source learning technologies company. Totara Learn is a flexible, open learning management system (LMS) that gives organizations the freedom to learn. Deliver training & performance appraisals anywhere, anytime. Improve engagement, ensure compliance & achieve breakthrough results across your organization & extended enterprise. Open source learning platform: Fully customizable, enabling you to make it your own. Integrate & extend to suit your timescale & business needs. Take full control of your content, performance management, learning management, platform configuration & reporting. 11-Jun-2020, Five V Capital acquired Totara Learning Solutions. Wellington, New Zealand

Recent acquisitions in the Sales Enablement, Learning and marketing content market

Slack (acquired by Salesforce) being on my list of b2b Sales Enablement tools is supported by these tweets:

The first 19 in this overview of market players are not in order of revenue:

b2b_sales_enablement_saas_market_11-july_2021

Recent acquisitions below. My complete market overview with 666 line items has dates to sort by latest edits, now:

Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

scribd scribd.com @Scribd Scribd Inc. Scribd will begin operating the SlideShare slideshare.net @SlideShare business on 24-Sep-2020. SlideShare used to be owned by LinkedIn which is owned by Microsoft. LinkedIn acquired SlideShare in May 2012.

Totara totaralearning.com @totaralearning open source learning technologies company. Totara Learn is a flexible, open learning management system (LMS) that gives organizations the freedom to learn. Deliver training & performance appraisals anywhere, anytime. Improve engagement, ensure compliance & achieve breakthrough results across your organization & extended enterprise. Open source learning platform: Fully customizable, enabling you to make it your own. Integrate & extend to suit your timescale & business needs. Take full control of your content, performance management, learning management, platform configuration & reporting. 11-Jun-2020, Five V Capital acquired Totara Learning Solutions. Wellington, New Zealand

Axiom Sales Kinetics axiomsaleskinetics.com @justaskaxiom (AXIOM SFD axiomsfd.com @AXIOMSFD acquired!) 18-Jun-2020, Axiom Sales Kinetics announced major rebrand, restructuring & new product offering under the leadership of its founder & CEO, Bob Nicols, after an asset only purchase of Dallas-based AXIOM SFD (Axiom Sales Force Development) in February 2020. Their Salesforce.com apps improved sales coaching & sales training; on demand in real time. Since 2013 they used to create native sales enablement apps for Salesforce.com. Dallas, Texas / Jacksonville, FL.

On May 7, 2020 Conga conga.com @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo on Sep 4, 2018.

@Napp_dk acquired by @Templafy (announced 18-May-2020):

“Danish start-up Templafy announced that it plans to acquire Copenhagen-based B2B sales enablement platform Napp. The news comes after Templafy closed $25m in Series C funding at the end of April. […] Templafy […] aims to solve the problem of “document anarchy”, ensuring consistency across all of a company’s documents, presentations and emails. The start-up automates compliance in business documents, with the goal of eliminating wasted administrative time.”

Source: siliconrepublic

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

Channel Software Tech Stack 2020 — PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, And Pricing

Sales Enablement SaaS software market trends and acquisitions during COVID-19

The first acquisitions in the Sales Enablement space that I’m aware of being announced in COVID times (See my earlier post):

Axiom Sales Kinetics axiomsaleskinetics.com @justaskaxiom (AXIOM SFD axiomsfd.com @AXIOMSFD acquired!) 18-Jun-2020, Axiom Sales Kinetics announced major rebrand, restructuring & new product offering under the leadership of its founder & CEO, Bob Nicols, after an asset only purchase of Dallas-based AXIOM SFD (Axiom Sales Force Development) in February 2020. Their Salesforce.com apps used to improve sales coaching & sales training; on demand in real time. Since 2013 they used to create native sales enablement apps for Salesforce.com. Dallas, Texas / Jacksonville, FL.

On May 7, 2020 Conga conga.com @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo on Sep 4, 2018.

@Napp_dk acquired by @Templafy (announced 18-May-2020):

“Danish start-up Templafy announced that it plans to acquire Copenhagen-based B2B sales enablement platform Napp. The news comes after Templafy closed $25m in Series C funding at the end of April. […] Templafy […] aims to solve the problem of “document anarchy”, ensuring consistency across all of a company’s documents, presentations and emails. The start-up automates compliance in business documents, with the goal of eliminating wasted administrative time.”

Source: siliconrepublic

I’ve updated my airtable of 610 line items and my chart for the biggest players in Sales Enablement/Engagement related SaaS software.

Please note: The first 19 are not in order of revenue!

b2b_sales_enablement_saas_market_11-july_2021

add Highspot USD $200M Series E funding round, 22-Feb-2021

Link 22-Feb-2021 Highspot raises USD $200M

https://www.americaninno.com/chicago/inno-news-chicago/showpad-lays-off-52-employees-globally-18-in-chicago/

“[…] Showpad, a Chicago and Belgium-based sales enablement company, […] confirmed to Chicago Inno that it laid off 52 employees […] 18 of which were based in the Windy City. The tech company said layoffs affected its Go To Market teams across its offices in Chicago, Belgium, London, Munich, San Francisco, Portland and Poland. About 400 employees remain at the company globally, 160 of which are in the Chicago office. “This decision was triggered by the economic downturn following the global spread of COVID-19,” said Showpad co-founder and CEO Pieterjan Bouten […] Over the last two years, Bouten said Showpad tripled its revenue and in 2019 alone, hired about 200 new employees. Showpad, which has 1,200 clients, typically sees annual revenue of more than $60 million, Bouten said. […] Showpad […] acquired LearnCore, a Chicago startup that made sales training software, for $50 million in 2018.”

Source: americaninno.com/chicago/inno-news-chicago/

One metric in this space to watch now for COVID-19 impact is churn in SaaS; especially when you consider how many new customers you have to onboard for every 1% of your customers that don’t renew: Maybe double or triple the number that left needs to be onboarded to make up for lost revenue (depending on the account size)?

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

All outdated:

Currency AUD – 22-May-2020:

Currency USD – 22-May-2020:

Currency EURO – 22-May-2020:

On this blog I am tracking SaleSphere GmbH which is a subsidiary of mVISE AG (See shares above) Germany mvise.de salesphere.com @SaleSphere_App SaaS product – mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. Some customers: BOSCH, Julius Meinl, MyHilda, Hoffmann Group, H&T Presspart, etc. HQ in Duesseldorf, NRW, Germany.

fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform. Minneapolis, MN 55416, USA. Fision Corp OTCMKTS: FSSN

VERB verb.tech @VerbTech_Co (NASDAQ: VERB) business-focused interactive video Webinar, CRM, marketing, & sales enablement software applications. Verb CRM: Sales Enablement Platform. Send Product Samples from an App. Increase retention & revenue with a custom mobile app. Newport Beach, CA, USA. Sept. 10, 2020, VERB Technology Company, Inc. the maker of interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM & marketing applications for entrepreneurs & enterprises, completed the acquisition of SoloFire (dba for Ascend Certification, LLC), provider of a sales enablement platform for the healthcare industry.

As always, Scott at chiefmartec.com has some great thinking on The paradox of simultaneous MarTech consolidation and expansion.

In the 12-May-2020 post MarTech app platform dynamics he took that a bit further. It is the first time I see all the different trends and buzzwords called out for contributing or taking away from the number of players in the MarTech market: