Obviously the Sales Enablement space is a very crowded one (with my own table and list on this blog counting 186 vendors). When I re-posted the Sales Enablement section from the Marketing Technology landscape, someone literally felt like it hurt their eyes…
— Kaybus Inc. (@Kaybus_Inc) March 23, 2016
Therefore, it was good to see a more reduced approach to a market landscape map by Scale Venture Partners.
Here what they call the “Content” part of the “Sales Ops” space, but for me it is the part of Sales Enablement that my blog is all about:
Here the entire landscape – Courtesy of Scale Venture Partners:
I hope this additional 3rd party view helps to identify which of the 152 vendors matter; aside from my geographic classification, which obviously means less and less in a connected world and global economy. My Australian list just got extended to also include MING Labs @minglabs as they’re opening a Sydney Australia office.
- Global list / players worldwide
- European list / Europe based players
- Canada list / Canadian players
- Australian list / Australia based companies
- Sales Enablement market deathwatch