Job opening – Manager, Sales Enablement – HUB International (Chicago, IL)

Manager, Sales Enablement
HUB International (Chicago, IL)
Date published: 2-Feb-2018

The Manager, Sales Enablement plays a vital role in the growth and development of our sales culture. The Manager, Sales Enablement reports to the Assistant Vice President, Sales Enablement and assists Corporate and Regional HUBs in achieving their goals. This individual will be working out of our corporate headquarters in Chicago to deliver ongoing sales initiatives to HUB region locations.

Seeking an individual who enjoys working in an entrepreneurial environment—someone who enjoys bringing forth and implementing new ideas and solutions. At HUB International, we are a decentralized firm that prides itself on our unique culture and doing what’s right for our employees and clients. This role is for someone who thrives in a self-starting setting with a drive for creative deliverables—content, design, videos, training and more. An ideal candidate can take a project and run with it while adding in their own innovative solutions and ideas.

The Manager, Sales Enablement will work closely with the Sales Enablement Leadership Team and the regional Strategic Resource Management Team (SRMs) to ensure that major initiatives are clearly communicated, well understood and executed. This role will work to establish relationships with the SRMs, and will identify and leverage best practices in sales enablement through leadership.

Responsibilities
Sales Enablement, SRMs, Event Planning & Training
• Advise Sales Enablement team of trends, issues, and conditions that impact effective execution of the sales enablement role;
• Collaborate with team to brainstorm new products, enhancements and processes;
• Assist in planning annual SRM conference and other training/orientation sessions throughout the year;
• Train regional SRMs on sales and marketing tools/resources that are critical to sales enablement;

+ Lead in-person and webinar hosted training sessions for SRMs and office locations
+ Work with local regions to assist in providing materials to improve onboarding of new Producers and acquired locations to enhance their joining HUB;
+ General problem solver and navigator for employees looking for HUB resources.

Content Creation and Management

+ Mange content and pages of our intranet and content management system (HUB Today – SAVO);

Continue reading “Job opening – Manager, Sales Enablement – HUB International (Chicago, IL)”

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Sales Enablement tools powered by Machine Learning and AI Artificial intelligence

After almost a decade of Sales Enablement vendors having to optimize their experiences for mobile, now almost every new vendor seems to have a Machine Learning (ML) or Artificial Intelligence (AI) story to tell.

Here my list of Sales Enablement tools powered by – or at least integrating – ML / AI (obviously most uses of the term Artificial Intelligence are talking about Machine Learning). Last updated January 28, 2018:

Bigtincan Hub Bigtincan “AI-powered sales enablement platform”. The so called SalesAI “leverages machine learning-based algorithms, combining pattern matching, deep usage analytics & predictive modeling to improve sales & service productivity in four key areas: content recommendations, learning from successful peers, meeting preparation & dynamic document creation”. The sales enablement platform for sales enablement teams, field service professionals, sales reps and sales & marketing executives “tracks and measures actions of every user, including analyzing client engagement, to gain the insight necessary to provide real-time recommendations to optimize success. From there, the platform can dynamically push the best, most relevant content & sales tools directly to users anywhere, anytime & on any device.” Source: siia.net

Bit.ai bit.ai @Bit_docs “Smart Document Collaboration for Teams! Your complete document ecosystem. Create, Manage, Track all from one simple to use platform.” Collaboration tool that empowers sales teams to make marketing & sales materials while collaborating in a common workplace. Sales teams create, customize, collaborate & share sales proposals, sales decks, & client facing material. Receive notifications whenever a client or prospect views your sales proposal. Get engagement metrics e.g. how much time they spent on your smart document, how far they scrolled (scroll ratio) and how often they returned to the documents you shared. This data is extremely useful as you can instantly receive feedback on your proposal & make changes to improve the sales collateral you & your team create. Add a lead capture form while sharing a document. In order for your recipients to access the shared documents, they are required to fill out their name, company, email &/or phone number. Salespeople can also password protect their documents or even add an expiration date after which, the documents can’t be accessed. San Francisco, CA

Chorus.ai chorus.ai @chorus_ai “platform for VPs of sales” automatically records, transcribes & analyze meetings in real-time. Helps sales people & employees by providing them critical insights regarding their sales call & meetings. It basically “eavesdrops” on your calls & extracts insights from audio. This helps to see how your meetings went, why deals were won or lost & how you can further improve the buyer experience. Information collected is also useful in training new hires on best practices. “Today’s customers expect continuity throughout the entire buyer’s journey. Ensure seamless handoff across your organization through a complete & searchable call transcript library.” San Francisco, CA

Conversica conversica.com @MyConversica automate email conversations with all your leads to qualify them for Sales. AI software for marketing & sales, fosters real conversations to discover your most qualified sales opportunities. AI-powered sales assistant; uses human-like, two-way email conversations to automatically engage and qualify leads, freeing up Sales to close more business. Foster City, CA

Coveo coveo.com @coveo combines “unified search”, analytics & Machine Learning (ML) to deliver relevant information & recommendations across every business interaction. Transforms businesses by improving customer engagement & upskilling employees by providing the best information, every time, everywhere. AI-powered Search for every Salesforce community & app. Immediate access to all the content, wherever it resides. Québec, Canada

DOOLY www.dooly.ai angel.co/dooly @doolystated Combination of machine learning, natural language processing, & speech analytics as an ear on calls, notes, emails, & other data sources to connect information in the moment & help teams be more productive, close more deals, & find new ways to delight customers. “You’re chasing someone across departments, trying to find that white paper your coworker remembers coming across many moons ago so that you can send it to a prospect.” Wouldn’t it be great if you didn’t have to chase information around, but had that information at your fingertips? Because Dooly is a participant on the call, it already knows that the prospect would benefit from a technology white paper, & because it’s connected to everything else, it knows where to find it. Vancouver, BC, Canada

Einstein (salesforce.com) learns from all your data to deliver predictions & recommendations based on your unique business processes. Coach sales reps with “Sales Cloud Einstein”. Assist service agents with “Service Cloud Einstein”. Guide marketers with “Marketing Cloud Einstein”: Create more predictive marketing journeys. Deliver the right content, to the right audience, on the right channel, at the exact right time with AI right where you work.

Highspot highspot.com sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. “Content Genomics” analyzes numerous signals for each piece of content, such as text, color, size, aspect ratio, & graphics. It applies Machine Learning (ML) to determine a genetic code for the content, identifying slides & pages that are related even though they are in separate documents & have been modified. This information is then used to provide an accurate analysis of all the content used by the sales team, measuring usage & performance across the sales cycle. Content Genomics powers many features, including advanced analytics, semantic search, intelligent recommendations & content scoring. Seattle, WA. Source: butleranalytics.com

xiQ xiqinc.com @xiqai Personalized Account Based-Marketing (ABM), Content Marketing. Curated Insights Empowering B2B Teams to Sell Smarter and Faster. Combines Artificial Intelligence with Human Intelligence to equip sales & marketing teams with curated insights to personalize customer engagement, generate better quality leads and win more deals. Filters information from millions of sources into relevant, beautifully packaged and highly shareable content to make customer engagement faster, smarter & easier than ever before. Silicon Valley

Updated definition of Sales and Partner Enablement

semantic web or web 3.0 and sales enablementI have collected a number of different definitions on the “About” section, but finally took the time to add a bit. Let me know what you think:

Sales Enablement & Partner Enablement

can be defined as:

“Delivering the right knowledge (= information provided in context) that is verifiably the most up-to-date and takes into account what a customer has already bought and in which sales step they are now

in the right format (video, audio, text, Chat Bot / AI assistant, calculator / tool, sheet, slides, etc)

and with the right questions to ask to the right person (internal/external with contact details) or Chat Bot / AI assistant,

at the right time (appropriate to sales step, pipeline, reminders, etc)

and in the right place (mobile-first, location aware, appropriate for region and regional availability of offering/solution)

in local currency (correct pricing for the given place)

on any device

in the right language (content & user interface)

with industry-vertical & geography appropriate case studies (customer success stories)

and aware of what can be combined as a solution

necessary to move a specific b2b sales conversation forward

for anyone touching accounts (salespeople / partners / channels).”

List of Australian Sales Enablement companies – vendors in Australia

Interest in sales enablement around the world visitors visits views by countryInterest in sales enablement around the world visitors visits views by country countriesGiven that Australia has always been in the top 6 countries in terms of visits to this blog and given that Sales Enablement leader Iris Chan – Chief Marketing Officer at FusionGrove – activated the Sydney Australia chapter of the SALES ENABLEMENT SOCIETY @_sesociety, I would like to start a list of Australian Sales Enablement companies in addition to my global list. See below.

Starting in 2007, I actually worked together with Iris on Sales Enablement for Nortel‘s more than 4,000 sales people and saw her grow into a leader in this space.

The SALES ENABLEMENT SOCIETY sesociety.org is a global volunteer group of practitioners – lead by Scott Santucci – dedicated to the elevation of Sales Enablement as a profession & strategic function.

Join them on LinkedIn: linkedin.com/groups/8465729/profile

Next Australia event hosted by Iris: Feb 27, 2018 Sales Enablement Society Sydney Chapter Meeting

Sales Enablement Society

List of Australian Sales Enablement companies – last updated February 16, 2018:

Callidus calliduscloud.com (Callidus Software Inc. purchased iCentera) CallidusCloud has not just iCentera for content, but also CPQ tools, marketing automation & more. Ensure your sales reps & external partners have the knowledge, motivation & tools to sell more, faster & spend less doing it. The “Lead To Money” suite includes Enablement, eLearning, Sales Coaching, Sales Incentive Compensation, CPQ, CLM, Pipeline & Forecast Intelligence, Territory & Quota, Customer Feedback to Action. Sydney office and also Peter Cridland based in Brisbane.

EchoJunction echojunction.com.au @EchoJunction Social Selling / Social media strategy & marketing: A collision of enterprise IT, big data & social media. Matches the appropriate tools to your enterprise wide needs. Sells & implements enterprise level cloud based social media software. Part of the Plaut IT services group, EchoJunction can also perform any complex IT integration services required (e.g. integrating to an existing CRM or ERP system). Founder: Adam Fraser @adamf2014 Sydney, Australia

FusionGrove fusiongrove.com @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. Our data-driven solution gives your business an edge in selling across the entire portfolio & accelerating time to revenue. Helped Cisco, Dell, Citrix & other B2B companies improve campaign results & partner engagement. North Sydney, NSW, Australia

Gather gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. “The only tool that combines ‘Exit Intent’ email lead pop-ups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Sydney

Logenta –LinkedInThey work with with leaders across enterprise sales, advice, marketing, & compliance to optimise & automate data-driven client engagement, massively increase sales productivity, & provide invaluable sales intelligence. They are currently focussed on a digital platform called SalesPreso that is being used in Telstra, REA Group, MYOB & Australia Post to integrate with their CRM & other systems to dramatically improve productivity for their sales teams, relevance for their customers, & insights for their management teams. Logenta is a premier partner & investor in SalesPreso salespreso.com which integrates with CRM & other data sources to automate the delivery of highly interactive digital presentations. Customer-insights are delivered through an elegant story-telling experience; the story is managed & consistent; the story is automatically relevant; the story is tracked & measured. Cremorne VIC 3121, Australia

Peter Strohkorb Consulting peterstrohkorbconsulting.com @pstrohkorb International, Sales & Marketing Collaboration, Customer Centricity & Experience, Sales Enablement, Author, Speaker, Mentor

SalesITV salesitv.com.au @SalesITV Delivering extraordinary ROI to clients by empowering sales managers to be better sales coaches using world-class sales training methods. “We blend world-class content, a proven sales and sales coaching methodology, online tools and a highly experienced team”. Sydney, NSW

Seismic seismic.com @SeismicSoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic. Presence opened in Sydney: Appointed a local team to drive growth across Australia and New Zealand. A/NZ managing director, Andy Pattinson @apacloud will take charge of leading the local expansion.

ShineCX Pty. Ltd. Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD was incorporated on 2015-05-07. Brisbane, Australia. At least for Australia they seem to be partnering with RISEcx. [Together?] developed a platform that leverages the convergence of education, sales & marketing. Currently connecting to Salesforce Healthcloud to be Healthcloud’s first integration partner as they enter the field of Patient Engagement. RISEcx used to be SpinRiot spinriot.com founded in 2012, Portland, Oregon now branded as RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).

Webinar Ninja webinarninja.com @Webinar_Ninja Not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

woolloo woolloo.com @woolloohq mobile content delivery platform that simplifies brand alignment, enablement & sales execution like never before. “Beautiful Content. In Context.” Marketing, sales & HR professionals can now drive engagement while gaining insights into what truly resonates. “Extend the reach of your field force with our virtual rep: Compliment or replace field activities through mobile push communications direct to your sales channel.” Surry Hills, Sydney, Australia

Sales Enablement on the Marketing Technology Landscape March 2016

Screen Shot 2016-03-21 at 5.20.16 PM

As I’m continuing to update my list of Sales Enablement vendors below, I found it interesting to see Sales Enablement on the “Marketing Technology Landscape, March 2016” by Scott Brinker/ChiefMartec.com:

Screen Shot 2016-03-21 at 5.14.16 PM
Full graphic: The Marketing Technology Landscape, March 2016
Image Credit: Scott Brinker/ChiefMartec.com

Sales Enablement is actually part of the largest category (by number of solutions included): Sales Automation, Enablement & Intelligence (with 220 solutions)

My own count of Sales Enablement vendors is 151 as of March 29, 2017:

Guru Chrome web extension for Internal Knowledge Sharing

Screen Shot 2015-09-10 at 1.14.23 PM

On Sep 1, 2015  (@jordanrcrook) over at Techcrunch wrote a post on Guru (which I will be adding to my list and spread sheet of Sales Enablement solutions):
Continue reading “Guru Chrome web extension for Internal Knowledge Sharing”

Q2 2015 Sales Enablement market news and trends

Sales Enablement thought leaders

I’ve been cleaning up / refreshing my work in progress list of Sales Enablement apps/tools/solutions/services. Latest addition on May 20, 2015: salesbean.com

On April 1, 2015, I was honored to find myself on this list of 30+ Top Sales Enablement Thought Leaders.

I noticed that vbprofiles.com/search?q=Sales+Enablement is an extensive list of experts too.

Should Your Agency Get Into the Sales Enablement Game?, Jami Oetting, March 26, 2015.

Sales Enablement Tools: Keys To Building Trust To Win Sales, 4/21/15:

“Your Marketing team has likely already compiled a number of blogs, videos, and/or ebooks, tailored to different phases in the Buyer’s Journey. However, this doesn’t mean that only Marketing can use them. If, during their ongoing communication with their leads, your Sales reps notice a particular question is being asked again and again by a number of different leads, they can leverage Marketing’s content and pass it along. Again, showing that your company already knows about their concerns and is ready to answer their questions will build trust with your leads. […] By getting to know your leads through tools like LinkedIn, Twitter, and Buyer Personas, as well through conversations, and by showing that they care by delivering relevant and valuable information, your Sales reps can build a relationship with these leads. These relationships can speed up the process of closing leads into full-fledged customers.”

Will sales enablement software replace content marketing? by Alp Mimaroglu, 6/04/2015 with this graphic:

AAEAAQAAAAAAAABLAAAAJDQ5MTkwZjQwLWU2ZjEtNDI3NS1iZGI3LTU2ZWEyYjg0MWY3OA.png12

Alp Mimaroglu also writes:

“[…] Sales Enablement […] cannot work without a backbone of data-driven content marketing. And the most efficient way for salespeople to get the right information these days is to look at the data behind marketing that works using marketing automation software. Both sales and marketing need to share the data their teams are producing. The problem is that this just doesn’t happen in most companies (as shown by commonplace disagreements on lead responsibilities). […]”

A bit older: Content in crisis: Content marketing vs. sales enablement John Koetsier, Nov. 5, 2014 with this graphic:
Image Credit: Content Marketing Institute

Image Credit: Content Marketing Institute

New Study Shows Rapid Onboarding Increases Sales Growth Rates by 10%, Eyal Orgil, May 11, 2015:

“PUT ALL YOUR SUPPORTING MATERIALS IN ONE PLACE – Forcing new reps to hunt around for information that they hope exists somewhere is no way to speed the onboarding process. When all your sales enablement documents – data sheets, presentations, case studies, etc. – are collected and stored in a central repository, new hires can quickly do their homework on any offering. More importantly, they know exactly where to find the value added materials they need to create a more compelling proposal. You can even take this one step further and integrate document management right into your sales quoting solution and automate the entire proposal process.”

Three Big Myths Debunked at SiriusDecisions Summit, Tom Pisello, May 19, 2015:

“B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness. Sales reps are still VERY relevant, however we do need to recognize that buyer’s have changed, and Frugalnomics is in full effect. As a result, you need to enable sales reps to engage effectively throughout the buyer’s journey, especially at the critical early stages of influence. The ability for sales reps to help buyers navigate the journey, gain consensus from committee decisions, and articulate your unique value – all critical for continued relevance and competitive sales success. […] Content is King? Although large amounts are spent every year to develop and deliver content, and these investments are growing YoY, SiriusDecisions reports that almost 2/3rds of the content marketing investment is wasted! In a survey of almost 300 firms, 65% of content spending was wasted. Half of the waste was attributable to sales reps not being able to find the content. While the other half saying the content wasn’t good or useful. More is not more when it comes to content. Prospects and sales reps are all to easily lost in a sea of content.”

Mobile Strategy For Sales Enablement, Shankar Ganapathy, April 30, 2015:

“Sales people are not chained to their desk anymore but they are attached to their smartphones, so it makes sense for them to have everything they need available on their phone. Rather than searching through hundreds of emails, wiki links or dropbox files to find the particular product update memo, a mobile sales enablement app can make updates easy to find in a fraction of the time. With Millenials estimated to make up 75 percent of the global workforce by 2025, you can also make your employees more productive by meeting their preference to consume content on the go. While the majority of companies understand the need for sales enablement, according to research by Adobe less than 30% are actually implementing sales enablement solutions because it can be complex and time consuming to execute. However, mobile sales enablement can be implemented quickly and cost-effectively. This means implementing a mobile sales enablement strategy now could give you a competitive advantage. While other companies grapple with how to keep their sales teams up to date, and their reps spend precious time searching their email box, reading through volumes of wiki pages or searching through files in cloud storage, yours can be having impactful and engaging conversations with customers. When I talk about mobile sales enablement, I don’t just mean replicating your CRM on a mobile app, but rather achieving true sales enablement for both your sales reps and managers. Think about how Whatsapp has replaced email, making communication and sharing photos instant, quick and easy without needing to log-on. Mobile sales enablement can have a similar impact on your sales teams.”