I track the number of LinkedIn users with Sales Enablement in their current job title:
I keep a work in progress list of vendors / services / solutions for…
…Sales Enablement platforms (SEP), Digital B2B Marketing/Brand Asset Management (DAM), B2B Sales Knowledge Management (KM), Sales asset management (SAM), B2B Sales Content Management Systems (CMS), Digital Content Management for Sales (DCMS), Sales Engagement Platforms, Learning Management Systems (LMS) for sales…
…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.
My count is over 186 vendors and I’m estimating the market size for 2021 to be $3Bn USD:
I keep updating my chart
I’m also starting to build out an Airtable that you can export/download yourself:
If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form: