consolidation in the Sales Enablement market

In my post More recent Sales Enablement market overviews and ownership changes from April 16, 2018 I mentioned examples of consolidation in the Sales Enablement market where one vendor – or assets of one vendor – changed hands twice already.

Here a more complete list:

[Edit] June 18, 2018, Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos @GetZunos:

“As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.”

June 5, 2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally.

May 8, 2018, it was announced that Seismic acquires SAVO Group. On Jun 12, 2017, KnowledgeTree was acquired by SAVO Group. SAVO Group also had an investment from SAP.

March 7, 2018, Octiv acquired by Conga @getconga. Octiv was formerly known as TinderBox.

Jan 29, 2018, CallidusCloud acquired by SAP. Price $2.4B. Callidus itself had been “quite acquisitive, acquiring 14 companies dating back to 2010 including 4 in 2017 alone, according to data on Crunchbase.” Jul 6, 2011, Callidus Software Inc acquired iCentera (on-demand sales enablement software to increase sales revenue through marketing, sales, and customer messaging vehicles)

December 12, 2017, ClearSlide joined Corel Corporation. ClearSlide clearslide.com had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics.

Dec. 06, 2017, Quark Software @QuarkNews took over Docurated Inc. Docurated’s inception was in 2012.

Nov 30, 2017 we learned Bigtincan acquired Contondo. “Contondo’s data science team and core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform.”

Nov. 17, 2017, Upland Software, Inc., cloud-based Enterprise Work Management software, acquired Qvidian Corporation, provider of cloud-based RFP and Sales Proposal automation software. After Sant and Kadient had already merged into Qvidian, Qvidian is now owned by Upland Software.

My frequently updated lists tracking the market:

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Marketing Technology Landscape 2018 with 6,829 Martech vendors & solutions but consolidation in the Sales Enablement subsegment with SAVO joining Seismic

On APRIL 24, 2018 SCOTT BRINKER published the Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

Here just one small part of it:

In my post More recent Sales Enablement market overviews and ownership changes from April 16, 2018 I mentioned examples of consolidation in the Sales Enablement market where one vendor – or assets of one vendor – changed hands twice already. Since then one more example happened:

KnowledgeTree was acquired by SAVO Group; announced Jun 12, 2017. Then on May 8, 2018, it was announced that Seismic acquires SAVO Group.

The new combined entity will serve more than 500 enterprise customers worldwide. SAVO Group adds customers such as Stryker, BMC Software, Miller Heiman and Canon Europe, joining Seismic’s complementary customer roster of large organizations which includes Getty Images, NCR, Capital One, Illumina, and T. Rowe Price. Additionally, the acquisition of SAVO Group gives Seismic an increased foothold in European markets, adding to the company’s international efforts which included a successful launch in Australia in 2017. Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.

Before the acquisition, Seismic’s engineering and development team was already 150 strong.

 

My frequently updated lists tracking the market:

Job opening – Manager, Sales Enablement – HUB International (Chicago, IL)

Manager, Sales Enablement
HUB International (Chicago, IL)
Date published: 2-Feb-2018

The Manager, Sales Enablement plays a vital role in the growth and development of our sales culture. The Manager, Sales Enablement reports to the Assistant Vice President, Sales Enablement and assists Corporate and Regional HUBs in achieving their goals. This individual will be working out of our corporate headquarters in Chicago to deliver ongoing sales initiatives to HUB region locations.

Seeking an individual who enjoys working in an entrepreneurial environment—someone who enjoys bringing forth and implementing new ideas and solutions. At HUB International, we are a decentralized firm that prides itself on our unique culture and doing what’s right for our employees and clients. This role is for someone who thrives in a self-starting setting with a drive for creative deliverables—content, design, videos, training and more. An ideal candidate can take a project and run with it while adding in their own innovative solutions and ideas.

The Manager, Sales Enablement will work closely with the Sales Enablement Leadership Team and the regional Strategic Resource Management Team (SRMs) to ensure that major initiatives are clearly communicated, well understood and executed. This role will work to establish relationships with the SRMs, and will identify and leverage best practices in sales enablement through leadership.

Responsibilities
Sales Enablement, SRMs, Event Planning & Training
• Advise Sales Enablement team of trends, issues, and conditions that impact effective execution of the sales enablement role;
• Collaborate with team to brainstorm new products, enhancements and processes;
• Assist in planning annual SRM conference and other training/orientation sessions throughout the year;
• Train regional SRMs on sales and marketing tools/resources that are critical to sales enablement;

+ Lead in-person and webinar hosted training sessions for SRMs and office locations
+ Work with local regions to assist in providing materials to improve onboarding of new Producers and acquired locations to enhance their joining HUB;
+ General problem solver and navigator for employees looking for HUB resources.

Content Creation and Management

+ Mange content and pages of our intranet and content management system (HUB Today – SAVO);

Continue reading “Job opening – Manager, Sales Enablement – HUB International (Chicago, IL)”

Sales Enablement tools powered by Machine Learning and AI Artificial intelligence

After almost a decade of Sales Enablement vendors having to optimize their experiences for mobile, now almost every new vendor seems to have a Machine Learning (ML) or Artificial Intelligence (AI) story to tell.

Here my list of Sales Enablement tools powered by – or at least integrating – ML / AI (obviously most uses of the term Artificial Intelligence are talking about Machine Learning). Last updated 26-June-2018:

Bigtincan bigtincan.com single unified solution that securely delivers the right content to the right users at the right time & location on any mobile device. Access to all relevant content combined with all tools needed to enable a mobile workforce to be productive, delivered with information security & content governance capabilities needed to achieve information risk, compliance & security objectives. Provides intelligent insight into user interaction & utilization of content. Unlocks field expertise, creates expert networks & enables knowledge sharing across teams. [Edit] June 18, 2018, Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos @GetZunos: “As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.” Nov 30, 2017:Bigtincan, a provider of mobile artificial intelligence-powered sales enablement automation, has acquired Contondo, a provider of sales enablement automation tools that focus on the discovery and classification of available sales and service content, while enhancing measurement and improving ROI. Contondo’s data science team and core technology will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform.” / “AI-powered sales enablement platform”. The so called SalesAI “leverages machine learning-based algorithms, combining pattern matching, deep usage analytics & predictive modeling to improve sales & service productivity in four key areas: content recommendations, learning from successful peers, meeting preparation & dynamic document creation”. The sales enablement platform for sales enablement teams, field service professionals, sales reps and sales & marketing executives “tracks and measures actions of every user, including analyzing client engagement, to gain the insight necessary to provide real-time recommendations to optimize success. From there, the platform can dynamically push the best, most relevant content & sales tools directly to users anywhere, anytime & on any device.” Source: siia.net

Bit.ai bit.ai @Bit_docs “Smart Document Collaboration for Teams! Your complete document ecosystem. Create, Manage, Track all from one simple to use platform.” Collaboration tool that empowers sales teams to make marketing & sales materials while collaborating in a common workplace. Sales teams create, customize, collaborate & share sales proposals, sales decks, & client facing material. Receive notifications whenever a client or prospect views your sales proposal. Get engagement metrics e.g. how much time they spent on your smart document, how far they scrolled (scroll ratio) and how often they returned to the documents you shared. This data is extremely useful as you can instantly receive feedback on your proposal & make changes to improve the sales collateral you & your team create. Add a lead capture form while sharing a document. In order for your recipients to access the shared documents, they are required to fill out their name, company, email &/or phone number. Salespeople can also password protect their documents or even add an expiration date after which, the documents can’t be accessed. San Francisco, CA

Chorus.ai chorus.ai @chorus_ai “platform for VPs of sales” automatically records, transcribes & analyze meetings in real-time. Helps sales people & employees by providing them critical insights regarding their sales call & meetings. It basically “eavesdrops” on your calls & extracts insights from audio. This helps to see how your meetings went, why deals were won or lost & how you can further improve the buyer experience. Information collected is also useful in training new hires on best practices. “Today’s customers expect continuity throughout the entire buyer’s journey. Ensure seamless handoff across your organization through a complete & searchable call transcript library.” San Francisco, CA

Complexica complexica.com @Complexica_AI specializing in AI-based enterprise software applications that improve the effectiveness of sales & marketing activities. Adelaide, South Australia. Australia

Conversica conversica.com @MyConversica automate email conversations with all your leads to qualify them for Sales. AI software for marketing & sales, fosters real conversations to discover your most qualified sales opportunities. AI-powered sales assistant; uses human-like, two-way email conversations to automatically engage and qualify leads, freeing up Sales to close more business. Foster City, CA

Coveo coveo.com @coveo combines “unified search”, analytics & Machine Learning (ML) to deliver relevant information & recommendations across every business interaction. Transforms businesses by improving customer engagement & upskilling employees by providing the best information, every time, everywhere. AI-powered Search for every Salesforce community & app. Immediate access to all the content, wherever it resides. Québec, Canada

Docurated docurated.com @docurated Sales enablement & sales asset management platform powers content recommendations with AI & predictive analytics. Faster deck creation, Access the newest & most relevant content, Assemble new pitches in minutes, Pitch better & more often, Seamless integration with existing file storage, Automatic indexing & visualization of content, Mobile & desktop access. NYC, NY, USA. Their inception was in 2012; now part of Quark Software, Inc. Denver, CO. Quark Software announced 6-Dec-2017 it acquired Docurated.

DOOLY www.dooly.ai angel.co/dooly @doolystated Combination of machine learning, natural language processing, & speech analytics as an ear on calls, notes, emails, & other data sources to connect information in the moment & help teams be more productive, close more deals, & find new ways to delight customers. “You’re chasing someone across departments, trying to find that white paper your coworker remembers coming across many moons ago so that you can send it to a prospect.” Wouldn’t it be great if you didn’t have to chase information around, but had that information at your fingertips? Because Dooly is a participant on the call, it already knows that the prospect would benefit from a technology white paper, & because it’s connected to everything else, it knows where to find it. Vancouver, BC, Canada

Einstein (salesforce.com) learns from all your data to deliver predictions & recommendations based on your unique business processes. Coach sales reps with “Sales Cloud Einstein”. Assist service agents with “Service Cloud Einstein”. Guide marketers with “Marketing Cloud Einstein”: Create more predictive marketing journeys. Deliver the right content, to the right audience, on the right channel, at the exact right time with AI right where you work.

ExecVision ExecVision.io @ExecVision_io Conversation Intelligence software built for coaching. Washington, DC

Gong gong.io @Gong_io conversation intelligence platform for sales. Drive higher quota attainment across your team by recording, transcribing, & analyzing their conversations. Record: Automatically records every sales call or demo that happens across your sales floor. Transcribe: Each sales call is transcribed from speech to text, turning every conversation into data. Analyze: Analyzes everything your star reps do differently during their sales conversations, helping you bridge the gap. San Mateo, CA

Highspot highspot.com sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. “Content Genomics” analyzes numerous signals for each piece of content, such as text, color, size, aspect ratio, & graphics. It applies Machine Learning (ML) to determine a genetic code for the content, identifying slides & pages that are related even though they are in separate documents & have been modified. This information is then used to provide an accurate analysis of all the content used by the sales team, measuring usage & performance across the sales cycle. Content Genomics powers many features, including advanced analytics, semantic search, intelligent recommendations & content scoring. Seattle, WA. Source: butleranalytics.com

SalesProQuo salesproquo.com @SalesProQuo Sales intelligence platform designed for – & built by – the sales community. SPEND LESS TIME RESEARCHING & MORE TIME SELLING: Combines artificial intelligence with crowdsourced data to provide all the information you need to start selling faster. Close more deals fast by using machine learning to transform data into actionable intelligence. Tap into the hidden power of the sales community to unlock the knowledge of other salespeople. Venice, LA

Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, and improve the skills of sales teams through personalized training & coaching at scale.

Tact tact.ai @tact_ai sales experience platform. Turns a salesperson’s connected device into an AI-powered smart assistant. Works through voice, SMS & offline mobile app. It’s right there when they need it, automating data entry, delivering insights, & turning admin time into more selling. Acts as a “single pane of glass” to augment daily seller productivity, drive business collaboration, & provide key sales insights across teams. Connects Sales organizations to the data they need across CRM, email, calendar, LinkedIn, Zendesk & beyond, through natural text, touch, & voice conversational experiences. Redwood City, California, USA

Woveon woveon.com @Woveon Intelligent customer Service. Organise all of your customer channels into one. Put the “smarts” into your customer service. Using Artificial Intelligence & Machine Learning, Woveon helps businesses make smarter decisions about customer service 24/7. Identifies valuable customers, prioritises conversations & integrates with multiple systems. Helps companies use conversation to automatically fix their customer experience. Learns how to best reply to customers using easily searchable historical conversation data. Philadelphia, PA, US and Sydney, NSW, Australia

xiQ xiqinc.com @xiqai Personalized Account Based-Marketing (ABM), Content Marketing. Curated Insights Empowering B2B Teams to Sell Smarter and Faster. Combines Artificial Intelligence with Human Intelligence to equip sales & marketing teams with curated insights to personalize customer engagement, generate better quality leads and win more deals. Filters information from millions of sources into relevant, beautifully packaged and highly shareable content to make customer engagement faster, smarter & easier than ever before. Silicon Valley

Updated definition of Sales and Partner Enablement

semantic web or web 3.0 and sales enablementI have collected a number of different definitions on the “About” section, but finally took the time to add a bit. Let me know what you think:

Sales Enablement & Partner Enablement

can be defined as:

“Delivering the right knowledge (= information provided in context) that is verifiably the most up-to-date and takes into account what a customer has already bought and in which sales step they are now

in the right format (video, audio, text, Chat Bot / AI assistant, calculator / tool, sheet, slides, etc)

and with the right questions to ask to the right person (internal/external with contact details) or Chat Bot / AI assistant,

at the right time (appropriate to sales step, pipeline, reminders, etc)

and in the right place (mobile-first, location aware, appropriate for region and regional availability of offering/solution)

in local currency (correct pricing for the given place)

on any device

in the right language (content & user interface)

with industry-vertical & geography appropriate case studies (customer success stories)

and aware of what can be combined as a solution

necessary to move a specific b2b sales conversation forward

for anyone touching accounts (salespeople / partners / channels).”

List of Australian Sales Enablement companies – vendors in Australia

Interest in sales enablement around the world visitors visits views by countryInterest in sales enablement around the world visitors visits views by country countriesGiven that Australia has always been in the top 6 countries in terms of visits to this blog and given that Sales Enablement leader Iris Chan – CMO at FusionGrove – is activating the Sydney and Melbourne chapters of the SALES ENABLEMENT SOCIETY @_sesociety, I would like to start a list of Australian Sales Enablement companies in addition to my global list. See below.

Starting in 2007, I worked together with Iris on Sales Enablement for Nortel‘s more than 4,000 sales people and saw her grow into a leader in this space.

The SALES ENABLEMENT SOCIETY sesociety.org is a global volunteer group of practitioners – lead by Scott Santucci – dedicated to the elevation of Sales Enablement as a profession & strategic function.

Join them on LinkedIn linkedin.com/groups/8465729/profile and look forward to the launch of a Melbourne chapter in 2018.

Australian events in Sydney and Melbourne are hosted by Iris: Sales Enablement Society Sydney Chapter Meeting

 

List of Australian Sales Enablement companies – last updated 26-June-2018:

Bigtincan @bigtincan announced the acquisition of learning vendor (micro-learning / training and enablement platform) Zunos @GetZunos, June 18, 2018. “As part of the integration, Bigtincan will leverage Zunos’ expertise to shape its comprehensive learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement and partner enablement to ensure holistic dissemination of content and knowledge across partner teams and organizations.” Both already had Australian roots with offices in Sydney, NSW.

Callidus calliduscloud.com (Callidus Software Inc. purchased iCentera) CallidusCloud has not just iCentera for content, but also CPQ tools, marketing automation & more. Ensure your sales reps & external partners have the knowledge, motivation & tools to sell more, faster & spend less doing it. The “Lead To Money” suite includes Enablement, eLearning, Sales Coaching, Sales Incentive Compensation, CPQ, CLM, Pipeline & Forecast Intelligence, Territory & Quota, Customer Feedback to Action. Sydney office and also Peter Cridland based in Brisbane.

Complexica complexica.com @Complexica_AI specializing in AI-based enterprise software applications that improve the effectiveness of sales & marketing activities. Adelaide, South Australia. Australia

EchoJunction echojunction.com.au @EchoJunction Social Selling / Social media strategy & marketing: A collision of enterprise IT, big data & social media. Matches the appropriate tools to your enterprise wide needs. Sells & implements enterprise level cloud based social media software. Part of the Plaut IT services group, EchoJunction can also perform any complex IT integration services required (e.g. integrating to an existing CRM or ERP system). Founder: Adam Fraser @adamf2014 Sydney, Australia

FusionGrove fusiongrove.com @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. Our data-driven solution gives your business an edge in selling across the entire portfolio & accelerating time to revenue. Helped Cisco, Dell, Citrix & other B2B companies improve campaign results & partner engagement. North Sydney, NSW, Australia

Gather gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. “The only tool that combines ‘Exit Intent’ email lead pop-ups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Sydney

Logenta –LinkedInThey work with with leaders across enterprise sales, advice, marketing, & compliance to optimise & automate data-driven client engagement, massively increase sales productivity, & provide invaluable sales intelligence. They are currently focussed on a digital platform called SalesPreso that is being used in Telstra, REA Group, MYOB & Australia Post to integrate with their CRM & other systems to dramatically improve productivity for their sales teams, relevance for their customers, & insights for their management teams. Logenta is a premier partner & investor in SalesPreso salespreso.com which integrates with CRM & other data sources to automate the delivery of highly interactive digital presentations. Customer-insights are delivered through an elegant story-telling experience; the story is managed & consistent; the story is automatically relevant; the story is tracked & measured. Cremorne VIC 3121, Australia (See SalesPreso below)

Peter Strohkorb Consulting peterstrohkorbconsulting.com @pstrohkorb International, Sales & Marketing Collaboration, Customer Centricity & Experience, Sales Enablement, Author, Speaker, Mentor

SalesITV salesitv.com.au @SalesITV Delivering extraordinary ROI to clients by empowering sales managers to be better sales coaches using world-class sales training methods. “We blend world-class content, a proven sales and sales coaching methodology, online tools and a highly experienced team”. Sydney, NSW

SalesPreso salespreso.com @SalesPreso an enterprise sales platform designed to ensure that all your salespeople tell your best sales story, every time. The SalesPreso platform reimagines the presentation as an interaction channel. A dynamic, intelligent interface at the heart of how companies sell, advise, engage & interact with customers. Australia

Seismic seismic.com @SeismicSoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic. Presence opened in Sydney: Appointed a local team to drive growth across Australia and New Zealand. A/NZ managing director, Andy Pattinson @apacloud will take charge of leading the local expansion. KnowledgeTree was acquired by SAVO Group; announced Jun 12, 2017. Then on May 8, 2018, it was announced that Seismic acquires SAVO Group. The new combined entity will serve more than 500 enterprise customers worldwide. “Additionally, the acquisition of SAVO Group gives Seismic an increased foothold in European markets, adding to the company’s international efforts which included a successful launch in Australia in 2017. Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.”

ShineCX Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD was incorporated on 2015-05-07. Brisbane, Australia. At least for Australia they seem to be partnering with RISEcx; [together?] developed a platform that leverages the convergence of education, sales & marketing. Currently connecting to Salesforce Healthcloud to be Healthcloud’s first integration partner as they enter the field of Patient Engagement. RISEcx used to be SpinRiot spinriot.com founded in 2012, Portland, Oregon now branded as RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).

Webinar Ninja webinarninja.com @Webinar_Ninja Not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

woolloo woolloo.com @woolloohq mobile content delivery platform that simplifies brand alignment, enablement & sales execution like never before. “Beautiful Content. In Context.” Marketing, sales & HR professionals can now drive engagement while gaining insights into what truly resonates. “Extend the reach of your field force with our virtual rep: Compliment or replace field activities through mobile push communications direct to your sales channel.” Surry Hills, Sydney, Australia

Woveon woveon.com @Woveon Intelligent customer Service. Organise all of your customer channels into one. Put the “smarts” into your customer service. Using Artificial Intelligence & Machine Learning, Woveon helps businesses make smarter decisions about customer service 24/7. Identifies valuable customers, prioritises conversations & integrates with multiple systems. Helps companies use conversation to automatically fix their customer experience. Learns how to best reply to customers using easily searchable historical conversation data. Philadelphia, PA, US and Sydney, NSW, Australia

Competing with email

ice

Follow-up to my post What is the Sales Enablement market size and how hot is it? that has my constantly updated public spread sheet of vendors I’m aware of & definitions of Sales Enablement I subscribe to:

Out of 4 vendors Scott Santucci talked about in CRM magazine’s article ‘Sales Enablement Tools’ in 2010, …

“[…] Santucci says each of the relevant vendors — including BizSphere, iCentera, Kadient, & Savo Group — cater to slightly different problems. […]”

…only one still operates under the same name in 2015.

Besides the ever increasing number of new market entrants, what Sales Enablement vendors are really competing with and will be for the foreseeable future is email!

A recent whitepaper with data from an August 2015 survey by Highspot and Heinz Marketing says

“More than 70% of respondents rely on email to distribute content to their sales organization.”

It might seem logical to expect the importance of email to decline as baby boomers are retiring and millennials advance in the workforce.

However, the October 2015 IBV Millennial Survey ‘How Millennials are reshaping B2B marketing‘ by the IBM Institute for Business Value suggests a distinct preference for email amongst millennials. [This was for engaging with b2b vendors after the sales cycle has started, but in terms of the type of activity and state of mind it could be compared to receiving content from your own marketing / sales enablement organization.]

Source: IBV Millennial survey. ©2015 IBM Corporation
Source: IBV Millennial survey. ©2015 IBM Corporation

 

For sales enablement teams that means that for their most important task – as per the whitepaper with data from an August 2015 survey by Highspot and Heinz Marketing – “Making sure sales team can find content” they have to focus on ways to make that happen via email or deeply integrated with email.
whitepaper

Source: whitepaper with data from an August 2015 survey by Highspot & Heinz Marketing