@chiefmartec releases Marketing Technology Landscape Supergraphic 2019 #Martech

It is that time of the year again when Scott Brinker @chiefmartec releases his Marketing Technology Landscape Supergraphic. This year 2019: Martech 5000 (actually 7,040)

As always, the growth of this space over the years is crazy…

…and as always it does “continue to jockey between expansion and consolidation“.

My own market – Sales Enablement market – death watch list has also been growing.

My count of active Sales Enablement companies is over 186 vendors and I just added a list for India:

I see the market size of the Sales Enablement market at $2.5Bn USD in 2020 if counting some of the revenues of the 800-pound gorillas for which Sales Enablement is not core to their business. Also interesting to know would be if any of the remaining vendors are profitable…

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally.

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