On March 28, 2012 Corporate Visions @corpv tweeted:
“Key findings: Sales enablement tools for customer conversations in a virtual environment are missing”
I would suggest to take a look at my posts on AvayaLive Engage.
AvayaLive Engage (formerly named web.alive and originally developed at Nortel) is was web conferencing in a virtual 3D environment for remote meetings, training, sales [enablement], and [sales] support. I’m no longer affiliated with the product or any of the companies behind it, but I used to do product marketing for it back in 2009.
“[…] rich and immersive avatar-based collaboration […]
- […] allows you for the first time to meet with your online customer in the same way as if they crossed the physical threshold of your business’ front door. Unleash your real-time voice and existing highly skilled staff to go and talk to your customers, either one-on-one or in a crowd. By doing so, you provide them relevant information to help them down ‘off of the fence’ […]. The same environment can be used to provide support, and a community of users with knowledge can help deepen your relationship with customers, as well as providing a place to work with your customers […]”
I have blogged about web.alive, now “avayalive engage”, the immersive internet experience, a couple of times already.
Integrating streaming video, all kinds of documents like PDF, PPT, etc and a web browser – as in the screenshot below – this environment can be used for for web-based customer meetings, assisted eCommerce, online collaboration, eLearning and virtual conferences.
What stands out about web.alive is:
- It is easy to get started: Download the plug-in when you first visit a website with web.alive, grab a stereo-headset if possible and then start walking around with the A-W-D-S keys on your keyboard.
- It can be embedded into any website.
- It has 3D spatial audio. (That is proximity based audio, which lets you use your voice and makes using text chat the exception. Walking away from others lets their voice get softer and therefore allows for break-out sessions which conference calls don’t.)
- You always know who is speaking and won’t be in the situation not to know someone’s name.
- The host/admin can mute people with bad background noise.
- It is SPAM free.
- It has low hardware/graphics requirements.
Why not have your Sales 2.0-type webinars in web.alive?
[Disclosure: Until October 2009, I used to work for Nortel Networks; at the time the company behind web.alive]
In her blog post Making Webinars and Presentations Sales 2.0 Anneke Seley, author of The Sales 2.0 Book, says
“I’ve had many opportunities to participate in Web and speaking events on the topic of Sales 2.0. While I am grateful for the invitations to spread the important message of reinventing sales to achieve better results, something has been troubling me: the typical approach many of us take to presentations is best described as Sales 1.0. Sales 2.0 is about collaborative, two-way communication and sharing of ideas with prospects and customers. Sales 1.0 describes the traditional feature/benefit-oriented pitches or presentations that we often make in one direction – to our customer or audience – without engaging them and letting them tell us about themselves and their business objectives.
Isn’t the PowerPoint presentation the ultimate Sales 1.0 offender, whether given face-to-face or online? […]”
I could not agree more. Besides the fact that customers should be there as additional speakers and present their own case study I would even go further and say that as few people as possible should be in ‘listen only mode’. ‘In browser virtual worlds’ with 3D spatial audio like the Lenovo eLounge, where anybody can un-mute their avatar at any time or decide for their own audio stream who to mute (for example people on a bad connection), would be a great space for really 2.0-like webinars, presentations and virtual conferences that break the one-to-many pattern. @skribe wrote a review of former web.alive now Avayalive Engage, the technology used for the Lenovo eLounge.
[Disclosure: Until October 1, 2009, I used to work for the company behind web.alive]
As you can see in the comment below @skribe also did a video walk through of the Lenovo eLounge