Below a list of European Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms from Europe, as of December 15, 2017.
When you shortlist vendors, be sure to look into the following:
- Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud?
- Can the solution be installed behind the corporate firewall? Single-Sign-On?
- How will it integrate with the given CRM system?
- Ask the vendor whether the code, that defines how the search weights results, is shared by all customer companies or whether each customer can customize it.
- Do they offer a choice between the cloud & on-premise? Do they support the move from one to the other?
- SaaS vs. Licensing: What is cheaper in the long term to buy the software as a service or perpetual user license?
- Exit strategy for your content & the meta information when you want to change vendors.
- How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content & for the user interface?)
- Flexibility for customization / your influence on the road map / number of developers at the vendor?
- Can they help to integrate the solution into your existing IT infrastructure / processes?
- Does the solution help to manage how you show your complex portfolio of products, services, and solutions to your sales people & channel partners? How quickly can it be updated for org changes? Is it the vendor making the changes or is there an editor interface?
- Are there social features that allow for feedback from sales to marketing (ratings/comments) & uploading/sharing of content?
- Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated to be highly customized for the specific sales situation, yet look polished?
- Is content intelligence available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing?)
Adaptive Selling Ltd. Sales transformation programs for tech companies evolving from transactional product sales, to high value enterprise solution accounts management. With 20+ years of international experience with Global 100 organizations, Michael Fox @AdaptiveSelling has a unique perspective on the role sales & marketing play together. UK
Advantics advantics.de information technology & services company based out of Düsseldorf, Germany. Collaborating with MING Labs (see below) and Combionic (see below) on solutions like a slide library or content editor for deployments in medium to enterprise sized clients.
Attach attach.io/sales-enablement/ @attachio helps align your sales & marketing team with it’s centralized content hub. With one place to distribute content to your team, salespeople know where to go to find the right content. Marketers know how that content is used & can optimize it’s effectiveness through data to help the sales force sell. “Know who reads your documents, where they spend time and who they share them with. Understand your prospects engagement & transform the way you sell forever.” Align your sales & marketing department with a library of approved content, & make sure everyone shares the latest version. Analyze the effectiveness across your team, optimize your content & build winning sales decks. Stockholm, Sweden
basis06 AG basis06.ch seems to have restructured to focus less on Sales Enablement. Switzerland
is was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below). Germany (See salesenablement.wordpress.com/tag/bizsphere/)
Callidus (Callidus Software Inc. purchased iCentera) http://calliduscloud.com/products/enablement/ CallidusCloud has not just iCentera for content but also CPQ tools, marketing automation & more. Not from Europe, but has an office in London, UK
Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes your valuable media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – all important sales collateral are accessible from their mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, USA
cegeka cegeka.com @cegeka
Swiftslide swiftslide.eu Make your sales easier, better & more efficient. Delivers up-to-date content straight from your Marketing department to Sales when & where they need it. Improves communication between these two key departments & optimizes the sales process to prospects. Everything can be done remotely, with improved results, instant feedback & an overview one click away!
changeBEAT changebeat.com UK
Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, and information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag&drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically and the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets. (Full disclosure: I’ve worked with them)
d!NK dink.eu Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium based
Membrain membrain.com @membrain_com Sales Improvement Software that helps B2B companies execute their sales strategy & achieve consistent performance in complex sales. Allows you to integrate educational information, collateral & guides in the right context – your sales process. This helps all your sales people to increase their skills from hire date through every deal they work. Sales Enablement: Provide training material to reinforce new knowledge; Ensure that everyone uses the same sales language; Provide deal-level coaching to increase win-rates. CONTENT IN CONTEXT: Provide sales collateral from the right context (sales process); Use in-process sales guidance to get new hires up to speed; Model the behaviors of top performers & share best-practices. ENGAGE: See when your customers engage with your content. Stockholm, Sweden
Miller Heiman millerheimangroup.co.uk @MHGroupEMEA Empowering your sales service team to be ready to win more! Strategy Ready: BE READY to enable your sales & service strategy with consulting & research services. Consulting services that serve your business performance. London, UK
MING Labs minglabs.com @minglabs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Full disclosure: I’ve worked here. Berlin, Munich, NYC, Toronto, Singapore & Shanghai based, as well as Sydney Australia.
Omni-Share omni-share.com @OmniShare_news Cloud-based CMS Sales Enablement & Marketing business tools: Empowers ‘heads’ of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to their employee’s desktop, tablet & mobile no matter where they are located in the world. Omni-Share is a brand of Clarity International, London, UK
Perperitus Sales solution perperitus.com (UK)
PocketWorks Mobile Ltd, UK pocketworks.co.uk Enterprise iPad & smartphones solutions in Leeds, UK
SalesBook salesbook-app.com Dedicated, CRM independent, interactive mobile app for customer facing sales. User friendly Configure Price Quote, SFA, Sales, Presentation, Sales Management & Training. Quick mastery & standardization of sale procedures. Sales materials always available & up to date. Warsaw, Poland/Austin TX
Salesframe salesframe.com Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS&Android. Finnish company; client base so far mostly Finland-originated B2B companies.
Scepos scepos.com Netherlands based / Dutch
SellsPad SA, Brussels, Belgium sellspad.com Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. Brussels, Belgium
Solutions for Sales solutionsforsales.com Sales enablement consultancy
Squirro Squirro.com Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based
Swiftslide (see cegeka above)
SwissVBS swissvbs.com @SwissVBS Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.
urCollection urcollection.net @urCollection Distribute documents hierarchically: from CEOs, Sales managers & Marketing managers to the sales force. Only administrators can edit documents, share them with the sales force & decide which actions the sales force can take with the documents. Manage & protect documents by using analytics & geo-location. Unlimited free trial. Paid plans from 7.5 Euro / month / user. iPad app by App2U S.L., Barcelona, Spain
Yooba yooba.com @YoobaStudio Sales Meeting Performance Management Platform. Buyers today are more informed which means they are more in control of each sales opportunity. Sales people today have to be more advisers than ever before to build trust. They need to act as experts to create measurable business benefits by solving the customers needs. Yooba ensures that your salespeople are armed with: The right knowledge – Specific to the current selling situation – At the right time – In the right place – Tailored to the needs of the buyer. Craft beautiful, branded material with the user-friendly design studio with 3D capabilities, polls, forms, & video. Marketing & management departments can instantly publish updates to reps— anytime, anywhere. Backend analytics record how presentations were delivered, & which material & messaging captivated clients. Get an unprecedented, comparative view on rep’s performance. Stockholm