Here is my follow up post to this post below.
I published a public table to show how I come up with the count of over 186 Sales Enablement vendors and I will continue to update it.
- Definitions of Sales Enablement I subscribe to
- Questions to ask Sales Enablement vendors you shortlist
From the stats/analytics (search phrases) of this blog and emails/comments I receive, it’s obvious that many of us are trying to figure out the size of the Sales Enablement market.
Despite ‘Social for Sales’ still being on the ‘peak of inflated expectations’ on the Gartner Hype Cycle for Sales CRM 2014, ‘Sales Content Management’ already made it to the ‘slope of Enlightenment’.
Gartner clients can read the full report, Hype Cycle for Sales CRM, 2014.
That the interest in ‘Sales Enablement’ has been increasing is obvious when using Google Trends.
On 5-Feb-2020, LinkedIn had 10,540 users with Sales Enablement in their current job title.
Given that over 186 companies are trying to become profitable in this market, it’s helpful to look at how many people are actually searching / interested in Sales Enablement.
Here what the Google Adwords tools can tell us about how many people search related phrases
- in an average month
- across all languages
- Google and search partners
In the same Google tool (looking at ad groups) a comparison confirms that the Sales Enablement market is actually not as hot.
In case you were wondering where people with an interest in Sales Enablement live, here the views to my blog in 2014 by country: