Sales Enablement and marketing orchestration platform Seismic acquired Lessonly

The most recent B2B Sales Enablement SaaS acquisition I tracked on my overview with 680 line items (export available) was:

19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid market companies, sold Corporate Visions Inc. corporatevisions.com @corpv a sales & marketing enablement company in the US, to The Riverside Company. The terms were not disclosed.

16-Aug-2021, sales enablement & marketing orchestration platform Seismic @SeismicSoftware acquired Lessonly @Lessonly a provider of sales training, coaching, & enablement solutions.

With this acquisition, the company will provide sellers the access to marketing & sales content as well as coaching plans, learning programs, & practice scenarios in one location. In addition to the acquisition, the company has also closed a $170M Series G funding bringing the company’s valuation to $3B.

$3Bn USD as the valuation for one single vendor in such a saturated market, which by the way is not a winner takes all market!

$3Bn USD is pretty close to the size of the entire Sales Enablement software market in 2021, if you left out some revenue numbers I always like to add to account for alternatives (instead of only focusing on competitors, also looking at alternatives).

This blog (turning 12 years old in 2021) had more visits in 2020 than in any year from 2013 on. Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

Please note: The first 19 are not in order of revenue!

sales_enablement_saas_market_22-AUG_2021

add Highspot USD $200M Series E funding round, 22-Feb-2021 & 19-Aug-2021, Seismic $170M Series G funding bringing the company’s valuation to $3B

Link 16-Aug-2021 Seismic raises USD $170M

Link 22-Feb-2021 Highspot raises USD $200M

23-Aug-2021, Bigtincan acquired Brainshark, Inc. (Sales Readiness solutions for training, coaching & onboarding: Solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, & readiness scorecards to help customers train, coach, & assess the buyer-readiness of customer-facing teams incl. frontline sellers, field marketing, & support.)

5-Aug-2021, Mindtickle, which provides a “sales readiness” platform for enterprises, announced it has closed a $100M series E funding round led by SoftBank, with participation from Norwest Venture Partners, Canaan, NewView Capital, & Qualcomm Ventures. The funds, which bring the company’s total raised to $281M at a $1.2Bn post-money valuation, will be used to expand Mindtickle’s sales enablement, revenue operations, & training teams.

On 3-Jun-2021, Enterprise sales enablement platform Gong.io raised $250M Series E funding valuing it $7.25Bn. More than 3x its previous valuation $2.2Bn [Raised $584M in total]. 46% of b2b sales reps list lead quantity & quality as their top challenge. Gartner predicts that by 2025, 60% of b2b sales orgs will transition from experience- & intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, & sales analytics into a single operational practice.

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

The vendors with the most acquisitions:

Microsoft Office / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) sold SlideShare 13
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack 10
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 7
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn 6
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Mediafly (Alinean / iPresent / Presentify) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 2
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2
Gong.io (Vayo, ONDiGO) 2

German b2b Sales Enablement software vendors

Looking for the global list? Export here. My list of German Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms from Germany, as of 29-Aug-2021:

1sales.io 1sales.io @1sales_io CRM Software for sales orgs – ready in under 60 seconds. crunchbase.com/organization/1sales Bielefeld, NRW, Germany

2Viz 2VizCon 2viz.io 2vizcon.com business productivity through AI-driven enterprise apps. Develop platform independent enterprise apps in marketing, sales, communication, learning. Transform your sales strategy with impactful sales enablement applications to sell more. Marketing Enablement: Stage your brands, marketing messaging & content on a mobile platform. Combine fragmented technology stacks to create one integrated technology, one connected platform, one productive team. 2VizCon GmbH, Frankfurt, Hessen, Germany & Kingston, Greater London, UK

BizSphere is was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below). Germany (See salesenablement.wordpress.com/tag/bizsphere/)

Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – all important sales collateral are accessible from their mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, US

Screen Shot 2021-08-01 at 3.47.43 pmcenshare censhare.com @censhare universal content management platform. Lets you connect with your audiences. Centralizes & automates your content so you can market on any channel & in any language. Spend less time on content admin & more on what really matters: Creating engaging content & unique customer experiences. Through central management & global sharing, you can remove the stifling complexity of working with multiple systems. This empowers your staff with the freedom to create & transform content to suit each & every audience. Everything runs on the same platform using powerful semantic database & search technology. So your teams can quickly create, find & work with the digital assets they need to plan, tailor & deliver targeted, timely messages. censhare GmbH, Munich, Germany

Ciara GmbH getciara.com @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant exclusively for inside sales reps / inside sales teams. Provides them with interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Munich, Germany

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

ComX ComX.io “ComX.io AI for Sales” Helps with growing B2B businesses with complex sales cycles & dependence on booking sales meetings. Helps to create a predictable meeting pipeline by using language processing to find your own message-market fit. Use ComX technology to determine the priority, as well as the probability, of each prospect closing. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa

Screen Shot 2021-08-01 at 10.06.43 amDemodesk demodesk.com @demodesk customer meeting platform for sales & success teams / revenue teams. Provides real-time sales coaching, increase sales efficiency, & engage customers at scale. 100% online. Win more deals, faster: The Intelligent Customer Meeting Platform that helps you increase sales velocity & drive more revenue. Automates non-selling tasks & enables sellers in real-time. Drive revenue, cut down on ramp time, increase quota attainment, & boost sales productivity. Integrates with your CRM, calendar, & the rest of your sales stack to help you automate manual tasks & scale your process. Playbooks & Battlecards: Your real-time sales assistant. Automatically load the perfect playbook into every meeting – slides, web apps, talk tracks & battle cards on the spot. Automatically load the perfect slides, websites & speaker notes into every customer meeting. Handle objections in real-time: Easily navigate sales objections & answer critical questions with battle cards. Instantly have all the content & guidance you need available during every customer call. Personalize pitches without the effort: Automatically customize every pitch with dynamic tokens – personalize content & recall the right data into all your meetings. Ensure that everyone can quickly access the most up-to-date sales content. Always know your team has a unified sales narrative with team playbooks. The right content at the right time: Manage & sync your sales collateral with the tools you use to automate meeting prep & to start every meeting with all the right content. Demodesk GmbH, Munich, Germany. Demodesk Inc, San Francisco, CA, USA. London, UK

Emarsys emarsys.com @emarsys Austria, 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Now SAP owns Callidus, iCentera, Litmos LMS, Emarsys, & their own CRM, CPQ, CLM, etc.

Screen Shot 2021-05-24 at 8.16.03 pmemlen emlen.io @emlen_io rethinking the way content is distributed & experienced. Enables Sales & Marketing teams to use B2B content as Sales Assets & create Content Experiences. Content Management, Distribution & Intelligence in a single tool. Content Hub: Central content management. Whitepapers, blog posts, articles, case studies, videos – all Content Pieces in a central content Hub – 24/7. Search with Meta Tags. Content Intelligence: Always the right Content. Content creation aided by AI technology. Smart suggestions for each target audience based on meta data. Berlin / Saarbrücken, Saarland, Germany

Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.

inboundli inbound.li @inboundli Content curation platform. A curation platform that automates content search & distribution. We use AI to help multiply content output on key marketing channels. Berlin, Germany. Halifax Data Labs, Inc., Halifax, NS, Canada. Out of business since 2019? Website down since Mar-2021.

https://www.minerics.com/minerics minerics.com startup founded 2018; seems out of business in 2021. Allows companies to embrace their full innovation potential by automating the management of ideas with natural language processing & machine learning. Thanks to instant feedback on ideas, we help making every employee an innovator. Share & manage content with others: Share documents, videos & other multimedia content with your recipients without worrying about file size. Just send them a link & they can experience your content directly in your custom branded experience hub. This allows you to control how your content is experienced & know what content actually works. Enables sales & marketing to use account based marketing & achieve their revenue goals. Stuttgart, Germany

https://minglabs.comMING Labs minglabs.com @minglabs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Berlin / Munich, Germany &  Singapore & Shanghai, China based.

Paperless paperless.io all-in-one document workflow. Paperless helps you to create, customize & send documents to get them filled and signed in no time. Transform existing files to interactive Paperless documents: Upgrade to professional looking documents & online forms in seconds – no coding required. Better document lifecycles: Save time & reduce errors by automating the entire document workflow. Collaborative by design: Adjust documents in real-time. Together. Whether your teams are colocated, distributed, or fully remote, Paperless provides an engaging, intuitive, in-person collaboration experience with multiple options for real-time or asynchronous teamwork on all documents. Setup approval workflows with ease: Ensures all documents are error-free & ready to be sent. Simply designate a set of approvers who will review & approve the document before sending. Negotiate with one clear history: Collaborate & negotiate with clients in real-time. Make revisions, keep all versions of the document organized and easy to access from anywhere. Paperless documents got security built in: All documents are cryptographically signed, locked & protected from modifications & come with court-admissible audit trails. Frankfurt am Main, Germany

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools haven’t kept pace with technology; we believe there needs to be something new, different & substantially better. Founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Qymatix Solutions qymatix.de @Qymatix Cloud technology that combines data models for machine learning (ML), artificial intelligence (AI), & HTML5 data visualisation for ERP & CRM systems. Maximise customer lifetime value with predictive sales analytics from Qymatix AI. Helping B2B companies transform sales data into insights that support profitable growth. The AI-based Qymatix Predictive Sales Software provides analytics for cross-selling, churn risk & pricing in traditional & digital channels. CROSS-SELLING: Use ML & AI to predict B2B cross-sell & up-sell. Predictive sales analytics software enables sales managers in B2B to perform cross-selling, churn prevention & pricing analytics in one click. Karlsruhe, Germany

SafeRoom saferoom.io @saferoomchat SafeRoom by DRC Inc. Darkroom Communications Inc. is the company behind SafeRoom, a SaaS platform that provides secure messaging for businesses. Secure Messaging for Business. Trusted Smart Communication. A communication app for corporations, SMBs & teams. SECURE & EPHEMERAL TEAM MESSAGING. Why rely on iMessage or WhatsApp for team communication? Designed for businesses, confidential by default. All messaging content is double-encrypted using a military-grade AES-256 bit end-to-end encryption. San Francisco, CA, USA & Mexico City, México. Development in Germany, German founders.

SalesMods m3esolutions.com @M3E_Solutions designed to integrate all kind of customized additional modules (Mods – Micro Apps) for your specific needs. Cross-functional alignment by optimizing processes & user satisfaction in different departments (Sales, Marketing, Production, Quality, Supply Chain, etc.). PRODUCT INFORMATION MANAGEMENT (PIM): Designed to integrate easily multiple information from internal (ERP, CRM…) & external databases in innovative interactive product sell sheets. DIGITAL ASSET MANAGEMENT (DAM): Facilitate, accelerate & optimize your client visit – thanks to a unique automatic personalization of all sales relevant information for every commercial. Access on/offline to all your presentations, documents, video, catalogues, promotions, etc. Smart Content: personalized automatic updates. A Sales Engagement 4.0 tool. PDF to download. Paris, France. German founder.

SaleSphere part of mVISE AG mvise.de salesphere.com @SaleSphere_App SaaS product: mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. HQ in Duesseldorf, NRW, Germany. Additional offices: Frankfurt am Main, Hamburg, Munich & Bonn; Germany

SAP (see CallidusCloud above) SAP the German enterprise software giant announced it acquired CallidusCloud for $2.4Bn Jan 29, 2018. (Callidus Software Inc. had purchased iCentera) SAP had also made an investment in SAVO, but SAVO was acquired by Seismic May 8, 2018. Signavio signavio.com @signavio (now part of SAP) WALLDORF, Germany. 5-Mar-2021, SAP SE (NYSE: SAP) announced it completed the acquisition of Signavio (in the enterprise business process intelligence & process management space). Signavio’s products become part of SAP’s Business Process Intelligence portfolio & complement SAP’s process transformation portfolio. “With Signavio now an official part of our business process intelligence unit, we can help companies quickly understand, improve, transform & manage their business processes at scale.” SIGNAVIO COLLABORATION HUB: Harness the wisdom of the crowd, & transform the way you work together. Discover A New Way To Work: Business processes & decisions are the foundation on which your organization is built. Signavio Collaboration Hub & Live Insights acts as a single source of truth, giving employees across your organization a transparent meeting point to combine their work & expertise. Manage your process content across the entire Signavio Business Transformation Suite. Streamline presentations & provide easy-to-understand updates to your stakeholders. View any & all process content in a clear & simple way. Drive initiatives across your organisation by ensuring everyone is on the same page. PROCESS MINING FOR SALESFORCE: Get the story behind your sales cycle with game-changing insights to supercharge your sales. FACTUAL INSIGHTS DRIVE EFFECTIVE SALES: Signavio Process Intelligence for Salesforce app: Analyze your sales performance over multiple dimensions, & compare the effectiveness of your sales teams across regions, market segments or product lines. Who is doing better than the rest, how are they doing it, & then apply those lessons across your whole organization. Turn your best salesperson into every salesperson. Hidden within your sales cycle are habits, risks & process behaviors that can have a dramatic effect on your bottom line. Process Intelligence for Salesforce: See visually, how your sales process is actually being executed. See every action & interaction over time, from the moment leads enter the top of your funnel through to deal closure. Refine your sales methodology, focusing entirely on excellence across the end-to-end sales cycle. Monitor & identify inefficiencies, duplication, or wasted steps within your sales cycle: The whole picture of how your sales have performed over time, not just a single point in time like traditional business intelligence. Taking this historical view is crucial to understanding how to improve the way you’re selling & continuously upskill your sales team. Signavio ANZ PTY LTD, Melbourne VIC 3008, Australia & Signavio UK Ltd., London NW1 6JJ, UK & elsewhere & Berlin, Germany

Showpad showpad.com @showpad empowering sales & marketing to engage buyers with training & coaching software & innovative content solutions. Makes content easy to find, present, share & measure. Empowers businesses to deliver their content to the right audience at the right time with the most intuitive & robust content platform. Sales & marketing teams work better together to engage with audiences, advance conversations, inspire loyalty & accelerate the business. 5-Jun-2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, & improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally. 14-Nov-2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams. Chicago, IL, US

Screen Shot 2021-08-01 at 3.32.29 pmSofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland

SwissVBS swissvbs.com a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

tchop tchop.io @tchopit mobile communication hub: Combines content + community in your own branded app. Combine news + content with social media features in your own native apps, where you control the customer relationship. Sales Support App: For SMB, big sales teams or organizations. Power your sales support process with one app: Communication within a sales organization is as critical as sales support. Put in place & optimize the right types & levels of information & support. Sales reps are most effective when they have flexible access to content, can simply & efficiently prepare for appointments & are part of an organization that provides them with helpful services throughout the sales process. No better engagement platform than mobile devices: Sales teams use mobile apps to stay in touch, to access critical info & to exchange information & experiences quickly. Visual branding central to every marketing & sales strategy: Fully customizable apps in the look&feel of your brand, logo, colors. Content that supports sales: Within your sales organization you have different kinds of target groups with different information needs based on products, accounts or other criteria: A flexible structure of channels & mixes, which enables you to dynamically fulfill those needs within one single branded app. Built-in user management allows to connect users to channels & create custom content & service feeds for each target group or part of your organization. tchop GmbH, Berlin, Germany

Templafy templafy.com @Templafy manage, dynamically update & share business templates & brand assets throughout your organization, from anywhere & from any device. “Employees now know that they are always using the latest version of the templates & everything is completely integrated into the Office package.” Distribute the latest company templates & assets instantly & directly to the employees who need them available, right where they work. Governance resides in the central admin interface. Entire document ecosystems are centrally controlled, & global distribution takes just a click – with no need for IT involvement. All available company content is approved by your in-house experts & made available directly in the apps employees use. $9.8M in revenue annually & competes with HotDocs, Sparx Systems, & PandaDoc. Copenhagen, Denmark & Berlin, Germany. Acquired Napp (See Napp) on 18-May-2020.

Vuframe vuframe.com @Vuframe VUFRAME sales enablement platform that helps you present your products using 3D, augmented & virtual reality. Provides web-based platform to create enriched, sharable Augmented & Virtual Reality experiences & apps online – on any device. Ingest many types of files & online content & publish it once to many types of devices & formats. Simultaneously supports 3D, AR & VR and offers a great on-boarding with lots of templates & examples. It is not a gimmick – you benefit from real-world use-cases. Pay as you go for their off-the-rack templates which neither require tech or coding resources nor R&D effort or risk for the user. Vuframe GmbH. Regensburg, Germany

Xara Group xara.com @XaraGroup smart document creator. Helping companies work & design smarter. A document creator that helps businesses bring their brand, stories & results to life. Berlin, Germany

Demand Science announced acquisition of Airborne App Sales Engagement and enablement software platform

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA):

Google Trends – trends.google.com

google_trends

Screen Shot 2021-07-21 at 6.44.19 pmAirborne airborneapp.io @Airborneapp_io Sales Engagement for Agencies! Sales engagement platform for all of your agency clients. Build automation for email, LinkedIn & phone on one platform. Sales engagement platform built for sales & marketing agencies. Manage multi-channel sequences via email, phone, & LinkedIn touches. Also known as Airborne. Airborne Screen Shot 2021-07-21 at 6.52.16 pmApps Inc, Toronto, ON, Canada. 20-Jul-2021: Demand Science demandscience.com @DemandScience a revenue intelligence platform announced the acquisition of Airborne App, Inc. a Toronto-based sales engagement & enablement software platform. The acquisition is Demand Science’s 6th since Aug-2020, enhancing its global B2B data & intelligence solutions for sales & marketing professionals.

Screen Shot 2021-07-14 at 9.19.41 pm13-Jul-2021: ZoomInfo @ZoomInfo announced it intends to acquire conversational sales intelligence tool Chorus.ai @chorus_ai (San Francisco & Tel Aviv) for $575M. “Sales intelligence, Chorus’s market, is a hot space that uses AI to ‘listen’ to sales conversations to help improve interactions between salespeople & customers. ZoomInfo is mostly known for providing information about customers, so the acquisition expands the acquiring company’s platform in a significant way.”

  • Canada based companies / Canadian vendors

My complete market overview has 680 line items now!

You can download/export & sort by most recent edits:

Screen Shot 2021-07-21 at 7.29.15 pm

sales_enablement_saas_market_22-AUG_2021

The first 19 are not in order of revenue

Consolidation of the growing B2B Sales Enablement SaaS MarTech market: ZoomInfo to acquire Chorus.ai

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA) seems to be over:

Google Trends – trends.google.com

google_trends

Screen Shot 2021-07-14 at 9.19.41 pmJuly 13, 2021: ZoomInfo @ZoomInfo announced it intends to acquire conversational sales intelligence tool Chorus.ai @chorus_ai (San Francisco & Tel Aviv) for $575M. “Sales intelligence, Chorus’s market, is a hot space that uses AI to ‘listen’ to sales conversations to help improve interactions between salespeople & customers. ZoomInfo is mostly known for providing information about customers, so the acquisition expands the acquiring company’s platform in a significant way.”

My complete market overview has 677 line items now!

You can download/export & sort by most recent edits:

Screen Shot 2021-07-21 at 7.29.15 pm

sales_enablement_saas_market_22-AUG_2021

The first 19 are not in order of revenue

Sales Enablement companies from the UK

b2b_sales_enablement_saas_martech

Sales Enablement companies from the UK

Last edited 1-Aug-2021:

2Viz 2VizCon 2viz.io 2vizcon.com business productivity through AI-driven enterprise apps. Software for the development of platform independent enterprise apps in marketing, sales, communication, learning. Sales Enablement: Transform your sales strategy with impactful sales enablement applications to sell more. Marketing Enablement: Stage your brands, marketing messaging & content on a mobile platform. Combine fragmented technology stacks to create one integrated technology, one connected platform, one productive team. 2VizCon GmbH, Frankfurt, Hessen, Germany & Kingston, Greater London, UK

Act-On Software act-on.com @actonsoftware Adaptive Marketing Platform to get the right messages, to the right people, at the right time. Emphasizes the importance of not only providing a sales team with the right content & tools & aligning those assets with the buying cycle, but aligning the right tools with the right sales person. $70.5M in estimated revenue annually & competes with Hatchbuck, Percolate, & V Locators. (Percolate was acquired by Seismic 5-Nov-2019.) Portland, OR / Scottsdale, AZ, USA & Reading, UK & India

Acquia acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. With the Acquia Platform, organisations can realize personalised, contextual & real-time customer engagement for the right person, at the right time, on the right device. These experiences can be deployed & managed at scale, for 1 to 1000s of sites. Acquia Lift “Content Hub”: Aggregate, syndicate & discover content across a disparate network of sites & channels, no matter the content source. Empower your business team to find content, so that your IT resources have more time to focus on higher priority issues. Break down content silos with powerful discovery tools to quickly find relevant content from other sites, departments, or technologies. Separate the content source from the site architecture or the code that powers the experience, giving you agility to design a great digital experience for your customers. Boston, DC, Portland, & Reading, UK

BlueVenn now Upland Software uplandsoftware.com 2-Mar-2021, Upland Software, Inc. announced it acquired BlueVenn, a cloud-based customer data platform (CDP). BlueVenn bluevenn.com @BlueVenn Learn more about your customers & deliver outstanding, omni-channel customer experiences with the BlueVenn customer data platform. Raleigh NC, US & Bristol, UK. Screen Shot 2021-03-25 at 8.56.04 pmWith BlueVenn, Upland customers can now securely unify their consumer data, unlocking the insights needed to create omnichannel digital engagement strategies to drive their business forward, all from a single vendor.

bridge weareyourbridge.com @Bridge_The_SEA SALES ENABLEMENT AGENCY. Bridge SEA Ltd. DIRECTOR: James Smee. City of London, London, England

Screen Shot 2021-04-01 at 6.45.00 pmBuyerDeck buyerdeck.com @BuyerDeck ensure your sales reps are loaded with the latest content available. Sales Enablement Tools for Marketing & Sales Teams. Brings all stakeholders & content together in one shared space providing a faster, easier & more pleasing experience for your buyer. Say goodbye to links & attachments in long email threads. See every Buyer engagement: Track everything down to the Screen Shot 2021-03-28 at 8.52.52 am amount of seconds spent on a single page. Figure out your next move based on your customers last. $10.3M in estimated revenue annually & competes with YesPath, Octiv, & PointDrive. London, England, UK; Riga; New York & SF, USA. March 2021: Rebranding to Shodeck shodeck.com Effortless discovery & delivery of the right content at the right time. Share Better. Sell Better. Give your prospects a personalised buying experience & track their engagement with advanced analytics whenever you send them content.

changeBEAT changebeat.com UK (now Contact to ContRact Ltd.)

Crikle crikle.com @CrikleApp remote selling platform. Make more sales: Crikle’s game-changing remote selling solution combines all your essential sales tools into a single browser screen. Web-based sales solution that combines video calling with customised sales guidance and actionable information capture, to sell quickly. High-definition presenting. Branded video meetings. Sync with CRM. Recording with time stamping. Customisable sales checklists. Shared content library. Less admin, more selling: Get your hands on this priceless time hack so your team can spend more of their time selling (remotely). Are you paying attention? When you’re too busy scribbling notes or distracted whilst switching screens, you lose that crucial face-to-face connection with your prospect. Crikle ensures you stick to the golden rule of sales – focus on the customer. Crikle Ltd. London, UK

Cronycle cronycle.com @cronycle knowledge sharing workspace to foster learning & innovation in the enterprise & for the public. Grow knowledge, expertise & authority. Discover, curate, share & act on knowledge – all in one workspace. Discover & source content to grow knowledge. Monitor your industry vertical news. Engage your organization on learning. Inform audience with newsletters. Curate for content marketing & SMM: Save time when you source, collect, organize, & share marketing curated content for your website, newsletters & social media. Save to boards to organize, make sense of & enrich content. Summarize, tag, annotate & discuss content – alone or with your team. Advanced filtering & full text search. Cronycle Ltd. London, UK

Data Dwell datadwell.com @data_dwell sforce.co/2qzkZyh enables sales & marketing teams to close deals faster by using intelligent content matching & measuring content ROI. The best content, analytics & prospect tracking, native in Salesforce. Increase sales conversion by dynamically matching relevant content to any prospect attributes. Generate relevant conversations, track detailed content consumption & notify sales of interactions in order to focus sales efforts – all in Salesforce. City of London, London & Reykjavík, Gullbringusysla, Iceland

Screen Shot 2021-08-01 at 10.06.43 amDemodesk demodesk.com @demodesk customer meeting platform for sales & success teams / revenue teams. Provides real-time sales coaching, increase sales efficiency, & engage customers at scale. 100% online. Win more deals, faster: The Intelligent Customer Meeting Platform that helps you increase sales velocity & drive more revenue. Automates non-selling tasks & enables sellers in real-time. Drive revenue, cut down on ramp time, increase quota attainment, & boost sales productivity. Integrates with your CRM, calendar, & the rest of your sales stack to help you automate manual tasks & scale your process. Playbooks & Battlecards: Your real-time sales assistant. Automatically load the perfect playbook into every meeting – slides, web apps, talk tracks & battle cards on the spot. Automatically load the perfect slides, websites & speaker notes into every customer meeting. Handle objections in real-time: Easily navigate sales objections & answer critical questions with battle cards. Instantly have all the content & guidance you need available during every customer call. Personalize pitches without the effort: Automatically customize every pitch with dynamic tokens – personalize content & recall the right data into all your meetings. Ensure that everyone can quickly access the most up-to-date sales content. Always know your team has a unified sales narrative with team playbooks. The right content at the right time: Manage & sync your sales collateral with the tools you use to automate meeting prep & to start every meeting with all the right content. Demodesk GmbH, Munich, Germany. Demodesk Inc, San Francisco, CA, USA. London, UK

DigitalSalesRoom digitalsalesroom.com @DigitalSalesRom tool to help you achieve more wins from your sales proposals. Creates a space which is shared with your prospects & includes all the information they need to make the decision to buy from you. High levels of competition mean that the demands on sales leaders & enablement teams to make sales proposals stand out from the crowd are increasing. Digital Sales Room helps you easily achieve this – quality delivery of comprehensive & relevant content position your bid head & shoulders above the rest. angel.co/company/digital-sales-room Leeds, UK

1617113759797Docebo docebo.com @docebo E-Learning. Create, manage, deliver, & measure the impact of learning for external & internal audiences with Docebo’s AI-powered Learning Suite. Docebo’s multi-product learning suite helps enterprises around the world tackle any learning challenge. Create & manage content, deliver training, & understand the business impact of learning experiences. Tackle learning challenges & create a successful learning culture. Docebo Inc. Toronto, Ontario, Canada. Athens GA, USA. Biassono (MB), Italy. Docebo UK Limited, London, UK

doxIQ @doxiqteam document analytics startup acquired by Nitro in October-2015 (Nitro Software, Inc. gonitro.com @NitroHQ Nitro PDF: Create, Convert & Edit PDF Files. Nitro Productivity Suite, provides integrated PDF productivity, eSignature & business intelligence BI tools to customers through a horizontal, SaaS & desktop-based software suite. Nitro is headquartered in San Francisco & has offices in Dublin, London & Melbourne, VIC, Australia. FY19 total revenue of USD $35.7M). doxIQ: “Bring marketing documents to life & into the browser. PDFs are dead!” doxIQ provided actionable data while reducing friction in generating qualified leads. “While easy for anyone to use, we fully embrace the new generation of technically savvy growth hackers who need developer friendly API access to their data.” doxIQ aimed to be the document standard for a connected world. The technology converts MS Office & PDF documents into visually identical web assets that collect data on view activity & boost engagement with interactive content & simple sharing. Initially, they focused on helping B2B marketers improve ROI on their white papers, research reports & other marketing collateral. Palo Alto, California, US

e4enable e4enable.com @e4enable Competency based, sales coaching & enablement platform to ensure sales methodologies & best practices are embedded & repeatable to improve top line performance. Sales enablement platform to ensure sales methodologies & best practices are embedded & repeatable to improve top line performance. It brings together sales enablement, sales leaders & sellers to ensure the long term success of your sales transformation. United Kingdom. Joined Twitter October 2018.

Ebsta ebsta.com @ebstahq empowers thousands of companies to drive customer engagement at scale. London, UK

FusionGrove fusiongrove.com @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. The data-driven solution gives businesses an edge in selling across the entire portfolio & accelerating time to revenue. Helped Cisco, Dell, Citrix & other B2B companies improve campaign results & partner engagement. North Sydney, NSW, Australia & Chiswick, London, United Kingdom

iPresent Ltd. iPresent.com @iPresentapp sales engagement platform. Same message, same content, same branding across multiple platforms and devices. Run iPresent on all the major mobile platforms. Run a tablet alongside a phone on one user license. Hampshire, UK & Sunnyvale, California. Acquired by Mediafly 5-Sep-2019

Kahoot! kahoot.com @GetKahoot helping unlock the magic of learning. Kahoot! for business: Enterprise: Create a learning culture that all employees want to be part of. Deliver engaging training & e-learning at scale. Make internal presentations & events engaging. Enable collaboration across your organization. Onboard your entire organization easily & securely. Deliver engaging training & e-learning at scale: Build a content library. Create game-based learning programs with colleagues in a shared team space. All team space members can search & reuse questions or kahoots made by others. Enable company-wide collaboration: Collaborate on content in a shared team space. Save time by reusing content – either entire kahoots or individual questions. Oslo / Austin / London

Screen Shot 2021-04-12 at 11.26.32 amLearning Pool learningpool.com @LearningPool e-learning: online learning platforms, creative content & analytics. Solutions include traditional Learning Management Systems (LMS), next-generation Learning Experience Platforms (LXP), Learning Record Store (LRS), agile learning content development tools, off-the-shelf e-learning modules & bespoke content development. Learning Pool Ltd, Derry, UK. Competes with Totara Learning @totaralearning

Miller Heiman millerheimangroup.co.uk @MHGroupEMEA Empowering your sales service team to be ready to win more! Strategy Ready: BE READY to enable your sales & service strategy with consulting & research services. Consulting services that serve your business performance. London, UK

Omni-Share omni-share.com @OmniShare_news Cloud-based CMS Sales Enablement & Marketing business tools: Empowers ‘heads’ of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to their employee’s desktop, tablet & mobile no matter where they are located in the world. Omni-Share is a brand of Clarity International, London, UK

Perperitus Sales solution perperitus.com (UK)

CHICAGO, 28-Oct-2020, Mediafly mediafly.com @mediafly a provider of sales enablement technology, content management & advisory services that create interactive, value-based selling experiences, announced it acquired Presentify presentify.co.uk a global visual communication solution based in the UK. 21-Nov-2020, Mediafly launched Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation & move beyond the traditional pitch presentation.

Screen Shot 2021-04-10 at 6.37.06 pmPocketMEDIA pocketmedia.io @pocketmedia_app sales enablement tool that helps manufacturers distribute documents to their field-service & sales teams. A SIMPLER WAY TO DISTRIBUTE DOCUMENTS. Helps you distribute brochures, fact-sheets & product manuals to field-service & sales teams with ease. Always up to date: Out-of-date content leads to compliance or pricing mistakes. With automatic distribution, you can ensure everyone has the latest content at all times. Protect sensitive documents: Sensitive documents need to remain inside your business. With PocketMEDIA, you can be selective about what can be shared with customers or external parties. Designed for manufacturers: Helps global manufacturers distribute content more easily. The iPad app requires minimal Screen Shot 2021-04-10 at 6.56.45 pmtraining, & doesn’t try to change how you work. Pocketworks Mobile Ltd, Leeds, UK PocketWorks Mobile Ltd, UK pocketworks.co.uk @thepocketworks Enterprise iPad & smartphones solutions in Leeds, UK

1607532079533Refract refract.ai @refract_ai Shine a light to reveal what aligns with success in your business. Profile coachable insight on every rep on every call, to improve performance & revenue. Turn sales starters into stars, faster. AI insights from every conversation: What do your top performers do in sales conversations that makes them successful? Every company is different, each conversation unique. AI determines what creates successful outcomes for you & delivers personalized coachable insight for every rep. Reduce ramp time for new hires with improved coaching & personalized feedback. Refract empowers reps to learn from their peers, explore a best practice playbook and track their progress, all in one place. Integrates with an ever growing range of CRMs, call dialers, call recording systems, and video conferencing platforms. No need to jump between tabs & services, harness the power of Refract within the products your reps rely on, with one click integrations. North East, England. NEEDHAM, Mass. 9-Dec-2020: Allego @AllegoSoftware sales learning & enablement solution, acquired Refract, UK-based sales engagement & multilingual conversation analytics. Refract brings to the merger capabilities in revenue intelligence—delivering AI-enhanced content & coaching recommendations from sales calls, demos & meetings—to improve sales outcomes & grow revenue.

SalesBook salesbook-app.com @salesbook_app sales tool for mobile sales people to reach the customer, analyze needs, & present products. Dedicated, CRM independent, interactive mobile app for customer facing sales. User friendly Configure Price Quote, SFA, Sales, Presentation, Sales Management & Training. Quick mastery & standardization of sale procedures. Sales materials always available & up to date. Salesbook Sp. z o.o., Rzeszów, Poland / Warsaw, Poland / Austin TX / London, England, United Kingdom

Signavio signavio.com @signavio (now part of SAP) WALLDORF, Germany. 5-Mar-2021, SAP SE (NYSE: SAP) announced it completed the acquisition of Signavio (in the enterprise business process intelligence & process management space). Signavio’s products become part of SAP’s Business Process Intelligence portfolio & complement SAP’s process transformation portfolio. “With Signavio now an official part of our business process intelligence unit, we can help companies quickly understand, improve, transform & manage their business processes at scale.” SIGNAVIO COLLABORATION HUB: Harness the wisdom of the crowd, & transform the way you work together. Discover A New Way To Work: Business processes & decisions are the foundation on which your organization is built. Signavio Collaboration Hub & Live Insights acts as a single source of truth, giving employees across your organization a transparent meeting point to combine their work & expertise. Manage your process content across the entire Signavio Business Transformation Suite. Streamline presentations & provide easy-to-understand updates to your stakeholders. View any & all process content in a clear & simple way. Drive initiatives across your organisation by ensuring everyone is on the same page. PROCESS MINING FOR SALESFORCE: Get the story behind your sales cycle with game-changing insights to supercharge your sales. FACTUAL INSIGHTS DRIVE EFFECTIVE SALES: Signavio Process Intelligence for Salesforce app: Analyze your sales performance over multiple dimensions, & compare the effectiveness of your sales teams across regions, market segments or product lines. Who is doing better than the rest, how are they doing it, & then apply those lessons across your whole organization. Turn your best salesperson into every sales person. Hidden within your sales cycle are habits, risks & process behaviors that can have a dramatic effect on your bottom line. Signavio Process Intelligence for Salesforce: See visually, how your sales process is actually being executed. See every action & interaction over time, from the moment leads enter the top of your funnel through to deal closure. Refine your sales methodology, focusing entirely on excellence across the end-to-end sales cycle. Monitor & identify inefficiencies, duplication, or wasted steps within your sales cycle: The whole picture of how your sales have performed over time, not just a single point in time like traditional business intelligence. Taking this historical view is crucial to understanding how to improve the way you’re selling & continuously upskill your sales team. Signavio ANZ PTY LTD, Melbourne VIC 3008, Australia & Signavio UK Ltd., London NW1 6JJ, UK & elsewhere & Berlin, Germany

Seismic seismic.com @seismicsoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Can sit inside the salesforce.com CRM or others. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic. (May 8, 2018, it was announced that Seismic acquires SAVO Group, which had acquired KnowledgeTree Jun 12, 2017) Seismic’s EMEA office is in London, UK

Solutions for Sales solutionsforsales.com Sales enablement consultancy

StiloTouch stilotouch.com @StiloTouch Showcase business expertise & drive sales through amazing interactive digital sales enablement tools for manufacturing, technology, science, MedTech. Take your sales & marketing presentations to a new level. Showcase your expertise & increase conversions with StiloTouch – the interactive sales tool built for our times. Engage. Interact. Amaze. Drive sales. Stilo Limited. Marketing agency in Kinnersley, England / Kinnersley, Worcester WR8 9JR, United Kingdom

UfvRphdU_400x400touch touchapp.co TouchApp @Touch_ISE Superfast completion of all your sales workflows. “Blaze through sales tasks shockingly fast.” Building Superhuman for the CRM! “Think Superhuman, but for the CRM.” Currently integrated with Pipedrive. Touch, sits over Pipedrive or other CRMs to make the experience lightning-fast & fully keyboard-driven. The private beta is currently free. London, UK

Screen Shot 2021-04-13 at 7.44.31 pmVRtuoso vrtuoso.io @VRtuosoGlobal “PowerPoint® + Webex® for VR & much more!” Making VR-based enterprise learning & marketing a reality for all. Immerse. Experience. Enjoy. Creating VR content-based presentations, training & any immersive experiences has never been easier. Presenters can rapidly create VRtuoso slides with 360° & 2D content, like video, images, text, shapes & polls. VRtuoso is the PowerPoint for VR & much more! TOGETHER WITH OUR ECOSYSTEM PARTNERS & RESELLERS WE MARKET & SUPPORT WORLDWIDE VR/AR ENTERPRISE’S ROLLOUTS AT SCALE. Enterprise product to create VR presentations in-house. VR live content creation, real-time guided content consumption & live VR streaming platform over 5G network for enterprise rollouts at scale. Available as either Cloud or private On-Premise SaaS – enables any in-house team to quickly & easily create & deliver real-time, guided, on- & off-line, immersive VR business presentations & interactive training experiences. During any meeting or training session with VRtuoso you can also interact, moderate & control what the audience views on either their VR headsets or personal devices in real-time. Capture & create your own VR content & use rich content libraries. 500k+ stock VR images & videos & 5k+ stock 2D vector icons & shapes that can build or enhance your virtual experiences. Designed for people who aren’t VR experts, with near zero learning curve: VR learning product for enterprise rollouts at scale. London, England, United Kingdom VRTUOSO LIMITED Company number 11512819 – USA – ITALY

White Springs white-springs.com @WhiteSpringsLtd delivering Sales Enablement software to help sales transformation & training companies drive client value. Partnering with them to embed the sales process & methodology into the every-day existence of sales teams. Technology experts delivering innovative, multi-platform, sales training strategy & solutions. $6.3M in estimated revenue annually. Banbury, Oxfordshire & a London office, UK & office in San Diego, CA, USA. WHITE SPRING COMPANY LIMITED Company number 04524814

WIDEN widen.com @Widen DAM & PIM software to help businesses deliver content with confidence. Bring content together: Create a searchable, shareable library of your photos, videos, documents, podcasts, & product information. Send it anywhere: Distribute content to any person/system to support sales, marketing, & e-commerce. Accelerate your workflows: Use automation to guide content through creation, review, approval & distribution. Widen Enterprises, Inc. Madison, WI, US; London, UK

Zidivo Zidivo.com @Zidivo Streaming Platform. Enables organisations of all sizes to deliver video live & on-demand. Everything you need to stream video content live and on-demand to all devices anywhere in the world. Professional Video Streaming & Hosting. Sheffield / Worcester, UK

The most recent acquisitions of market players in Sales Enablement

Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

The most recent acquisitions on my overview with 673 line items (export available) for market players in Sales Enablement and related industries were:

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc

ClearSlide clearslide.com acquired SlideRocket @SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. On 12-Dec-2017, ClearSlide joined Corel Corporation. Then on 23-Dec-2020, @bigtincan announced that its wholly owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc @corelsoftware where Bigtincan agreed to pay USD$16.25M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of USD$5.2M. Bigtincan completed a AUD$35M institutional equity raise to support the purchase. ClearSlide’s customers include The Economist & GoDaddy. The acquisition will add 32 staff members to Bigtincan’s books. Shares in Bigtincan (ASX:BTH) are trading 2.24% lower at AUD$1.09. This sale of ClearSlide might mean Corel has exited the Sales Enablement market.

Screen Shot 2021-03-25 at 2.42.50 pm

Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

ServiceNow acquired Attivio IP, core technology, & select R&D talent; announced October 2019. With the addition of the⁦ @attivio ⁩search engine ⁦@servicenow moved beyond keyword-based search to deliver conversational AI & search experiences at scale to customers. servicenow.com cloud-based platform & solutions deliver digital workflows that help people do their best work. Santa Clara, CA, USA. ServiceNow, Inc. acquired Attivio, Loom Systems, Passage AI, Sweagle, Montrêal Canada based Element AI elementai.com @element_ai (on 1-Dec-2020).

Grapevine6 grapevine6.com @Grapevine_6 Toronto, ON, Canada. 1-Dec-2020, US based Seismic (Nu:Pitch became Seismic) acquired Grapevine6 (a social & digital sales engagement platform / a way to engage with buyers on social media). As a result of the acquisition, Seismic launched a new integrated offering called Seismic LiveSocial, a social engagement solution for sales & client-facing teams. It leverages the AI engine built by Grapevine6 to help sellers become advisors by authentically engaging with their prospects & clients across the social media landscape. Sales teams can share timely & compliant content from 11k+ third-party publishers across 6 different languages, targeting the right buyers across multiple social platforms. Additionally, brand leaders can measure the ROI of their social engagement strategy.

SalesRight salesright.co @SalesRightCo helps SaaS sales teams close deals faster through Interactive Live Quotes. Developer of a cloud-based platform designed to allow SaaS sales teams to deliver pricing & close deals faster. The company’s platform is an interactive quote delivery software that accelerates the quote creation, delivery & close process. The software’s Interactive Live Quotes increase conversion rates for SaaS sales teams while reducing time spent per opportunity. Quotes provide prospects with interactive buying experiences backed by sales psychology, while serving up the analytics sales teams need to accelerate the deal to close. Sales reps save 10+ hours a month by replacing pricing spreadsheets, slide decks & proposals. Halifax, Nova Scotia, Canada. 19-Nov-2020: Acquired by FastSpring; Bright Market, LLC dba FastSpring, USA

AutoKlose autoklose.com @autoklose Sales Engagement, Email Tracking, Outbound sales automation platform. Features automated lead gen, drip campaigns, calendar scheduling, & CRM integration. Toronto, Canada / USA. Owned & operated by ExchangeLeads Inc. doing business as AutoKlose. Plano, Texas, Oct. 20, 2020: VanillaSoft, a sales engagement technology company, announced that they acquired email automation & sales intelligence platform vendor AutoKlose.

CHICAGO, 28-Oct-2020, Mediafly mediafly.com @mediafly a provider of sales enablement technology, content management & advisory services that create interactive, value-based selling experiences, announced it acquired Presentify presentify.co.uk a global visual communication solution based in the UK. 21-Nov-2020, Mediafly launched Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation & move beyond the traditional pitch presentation.

Nudge Software neednudge.com nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections. “We Believe That trust trumps content & your network is your net worth. We’re bringing the business world closer together one Nudge at a time.” Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012. “Find + nurture relationships, generate + accelerate pipeline, & build revenue growth.” Used to have $310K in estimated revenue annually & used to compete with Datanyze, Clearbit, & InsideView. Out of business as of 21-Jan-2020. nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections Toronto, ON, Canada. NUDGE.AI ASSETS ACQUIRED LESS THAN TWO MONTHS AFTER COMPANY SHUT DOWN: SAN FRANCISCO, CA; 11-Mar-2020, Nudge has been acquired by Affinity affinity.co @Affinity. Affinity’s new Relationship Intelligence product for sales teams due out later 2020; Affinity expands to open Canadian office. Affinity relationship intelligence platform, announced the acquisition of Nudge, a revenue intelligence platform designed to build relationships & grow sales. Affinity (founded in 2014 just like Nudge) offers a platform that (using AI) collects & analyzes data to build better network relationships. Similarly, Nudge had developed an AI-based revenue intelligence platform for sales teams, used to identify gaps in stakeholder relationships, with the goal of finding & increasing pipeline attrition.

triblio triblio.com @triblio Account-based marketing software that helps generate demand & engagement from the targeted accounts. ABM is at its strongest when marketing & sales teams are in step. In developing features, we talk to both sales & marketing teams to see what they would find most helpful. Washington, DC, USA. Boston, Mass. – June 23, 2020 – IDG Communications has agreed to acquire Triblio in a deal that will accelerate the shift to ready-made, highly automated marketing technology platforms.

thedocyard thedocyard.co @thedocyard_co deal management platform in a single integrated solution that empowers teams, drives productivity & manages risk. July 2020, thedocyard acquired 100% of LockBox Technologies Pty Ltd lockboxtech.com.au Publicly listed transaction management company, thedocyard, is to buy out virtual data room (VDR) business Ansarada. Listed on the ASX as ASX:AND 9-Dec-2020.

b2b_sales_enablement_saas_martech

Sales Enablement SaaS market reached $4Bn USD in annual revenue

Over 11k LinkedIn users have Sales Enablement in their current job title on LinkedIn now:

The most recent addition to my overview with 666 line items for market players in Sales Enablement and related industries was:

AccessBell accessbell.com @access_bell Founded in March 2020 you could call Access Bell inspired by COVID. Customized video conferencing for enterprise workflows. Customized, self-serve, fully-managed video conferencing for your workflows & apps. Expand your Zoom experience with features incl. real-time collaboration, personal notes, & agendas that sync with tools you already know & love. Take personal & collaborative notes & assign action items during the meeting. Organize your meetings with an agenda to indicate the progress of the meeting. Integrate seamlessly with Slack, Drive, Email, & other productivity tools. Track user engagement & better understand your meeting participation. Palo Alto, CA

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

google_trends

For my Sales Enablement SaaS market overview chart (where the first 19 market players aren’t in order of revenue) I have the annual revenue at $4Bn. USD for the first time now in 2021:

b2b_sales_enablement_saas_market_11-july_2021

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz): Customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

16-Oct-2020, ZoomInfo acquired clickagy.com @Clickagy provider of artificial intelligence-powered buyer intent data.

13-Nov-2019, ZoomInfo, powered by @DiscoverOrg, acquired Redmond, Washington-based AI startup Komiko. Komiko’s technology will be incorporated into @ZoomInfo’s InboxAI tool.

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com @acto the companies announced 11-SEP-2020. “Disrupting Education & Enablement For The Life Sciences” / Omni-channel Education ecosystem for education in healthcare & life sciences. ACTO Technologies Inc. Toronto, ON, Canada

My complete overview with over 666 line items has dates to sort by latest edits.

Sales Enablement SaaS software market trends and acquisitions during COVID-19

The first acquisitions in the Sales Enablement space that I’m aware of being announced in COVID times (See my earlier post):

Axiom Sales Kinetics axiomsaleskinetics.com @justaskaxiom (AXIOM SFD axiomsfd.com @AXIOMSFD acquired!) 18-Jun-2020, Axiom Sales Kinetics announced major rebrand, restructuring & new product offering under the leadership of its founder & CEO, Bob Nicols, after an asset only purchase of Dallas-based AXIOM SFD (Axiom Sales Force Development) in February 2020. Their Salesforce.com apps used to improve sales coaching & sales training; on demand in real time. Since 2013 they used to create native sales enablement apps for Salesforce.com. Dallas, Texas / Jacksonville, FL.

On May 7, 2020 Conga conga.com @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo on Sep 4, 2018.

@Napp_dk acquired by @Templafy (announced 18-May-2020):

“Danish start-up Templafy announced that it plans to acquire Copenhagen-based B2B sales enablement platform Napp. The news comes after Templafy closed $25m in Series C funding at the end of April. […] Templafy […] aims to solve the problem of “document anarchy”, ensuring consistency across all of a company’s documents, presentations and emails. The start-up automates compliance in business documents, with the goal of eliminating wasted administrative time.”

Source: siliconrepublic

I’ve updated my airtable of 610 line items and my chart for the biggest players in Sales Enablement/Engagement related SaaS software.

Please note: The first 19 are not in order of revenue!

b2b_sales_enablement_saas_market_11-july_2021

add Highspot USD $200M Series E funding round, 22-Feb-2021

Link 22-Feb-2021 Highspot raises USD $200M

https://www.americaninno.com/chicago/inno-news-chicago/showpad-lays-off-52-employees-globally-18-in-chicago/

“[…] Showpad, a Chicago and Belgium-based sales enablement company, […] confirmed to Chicago Inno that it laid off 52 employees […] 18 of which were based in the Windy City. The tech company said layoffs affected its Go To Market teams across its offices in Chicago, Belgium, London, Munich, San Francisco, Portland and Poland. About 400 employees remain at the company globally, 160 of which are in the Chicago office. “This decision was triggered by the economic downturn following the global spread of COVID-19,” said Showpad co-founder and CEO Pieterjan Bouten […] Over the last two years, Bouten said Showpad tripled its revenue and in 2019 alone, hired about 200 new employees. Showpad, which has 1,200 clients, typically sees annual revenue of more than $60 million, Bouten said. […] Showpad […] acquired LearnCore, a Chicago startup that made sales training software, for $50 million in 2018.”

Source: americaninno.com/chicago/inno-news-chicago/

One metric in this space to watch now for COVID-19 impact is churn in SaaS; especially when you consider how many new customers you have to onboard for every 1% of your customers that don’t renew: Maybe double or triple the number that left needs to be onboarded to make up for lost revenue (depending on the account size)?

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

All outdated:

Currency AUD – 22-May-2020:

Currency USD – 22-May-2020:

Currency EURO – 22-May-2020:

On this blog I am tracking SaleSphere GmbH which is a subsidiary of mVISE AG (See shares above) Germany mvise.de salesphere.com @SaleSphere_App SaaS product – mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. Some customers: BOSCH, Julius Meinl, MyHilda, Hoffmann Group, H&T Presspart, etc. HQ in Duesseldorf, NRW, Germany.

fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform. Minneapolis, MN 55416, USA. Fision Corp OTCMKTS: FSSN

VERB verb.tech @VerbTech_Co (NASDAQ: VERB) business-focused interactive video Webinar, CRM, marketing, & sales enablement software applications. Verb CRM: Sales Enablement Platform. Send Product Samples from an App. Increase retention & revenue with a custom mobile app. Newport Beach, CA, USA. Sept. 10, 2020, VERB Technology Company, Inc. the maker of interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM & marketing applications for entrepreneurs & enterprises, completed the acquisition of SoloFire (dba for Ascend Certification, LLC), provider of a sales enablement platform for the healthcare industry.

As always, Scott at chiefmartec.com has some great thinking on The paradox of simultaneous MarTech consolidation and expansion.

In the 12-May-2020 post MarTech app platform dynamics he took that a bit further. It is the first time I see all the different trends and buzzwords called out for contributing or taking away from the number of players in the MarTech market:

The $50 billion category

When sales enablement software vendor Highspot @Highspot announced a Series D-1 investment round in December 2019, CEO Robert Wahbe told GeekWire about “this $50 billion category”.

I’m not sure what the category is here.

Sales Enablement? CRMs? MarTech?

Salesforce.com, Inc. had a revenue of $13.28Bn USD in 2019 for reference.

As I’m trying to show with this blog and my market overviews – I think the Sales Enablement SaaS market has reached $3Bn USD in revenue a year.

Depending on which category we are talking about I see these options for you if you find yourself in charge:

Over my career since 2007, I have been part of 3-4 large custom built Sales Enablement software projects for companies in North America, Europe, and APAC. For some reason they were all in telecommunications or enterprise information management & IT System Management solutions technology / IT services.

The most recent (2017/2018 for me) was a multi million dollar one in APAC and is still going; seen as a success internally.

Essentially the old “buy versus build”-question… Maybe more than a few hundred million USD go down that path a year, but I’m sure that is shrinking – with the success of SaaS and open source.

Obviously using open source content management software such as Drupal still comes with costs.

I still don’t see how the entire pie above would add up to $50Bn USD.

Maybe to get to the $50Bn USD a year category you have to frame it as MarTech’ given Gartner found that in 2018 “marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech”.

chiefmartec mentions that “over the past six years, hundreds of martech start-ups raised a ton of capital (Venture Scanner puts the figure at $49 billion)”. There you go!

As I mentioned in my blog post from 2018 I don’t think many of the vendors I am tracking are profitable. Many never will be.

The whole point of this graphic of mine is actually in the text/labels where you can see who bought who (to acquire reoccurring revenue and show growth):

Elay Cohen @elaycohen CEO & Co-Founder of SalesHood @saleshood is calling for the sales enablement category to get quantified.

He believes the category equals

= ((total software, consulting, training, content spend

– minus CRM spend) per person)

* (the number of customer-facing employees + partners)

He also believes that the real spend (as per the math above?) is about

$2,500USD a year * the number of “sellers” (customer-facing employees + partners) which some sources put at 15M sellers.

Hence he gets to $37.5Bn USD a year!

Searching through the entire b2b Sales Enablement software market

If you want to find out if a specific name is already being used by a Sales Enablement vendor or you work for a vendor and want to see if they have been mentioned on this blog, please try the search on this blog (upper right on desktop) or on my Airtable.

I never used to see the point in these types of graphics (landscapes) putting together many vendor logos visually…

See marketing-technology-landscape-supergraphic-2019

…where the nature of the media format and the effort involved only allow updates once a year (some companies included went out of business; See my constantly updated list of dead Sales Enablement companies)…

…and there is no clicking through on individual companies.

However, I like the concept of the interactive graphic over at vendorneutral.com/certified-vendors/ by @Vendor_Neutral where each logo is a link:

For easy sorting and filtering/searching through the entire (673 line items!) Sales Enablement software market (and exporting/downloading it) I put together this airtable:

Airtable let’s me show the relationships between the vendors:

b2b_sales_enablement_saas_martech

If you prefer blog post style lists with vendor logos please see my global vendor list. This is where they have their key offices:

USA 367
Canada 46
Australia 40
UK 39
India 29
Germany 25
Netherlands 7
Sweden 8
Switzerland 8
Denmark 6
Japan 6
NZ 5
Finland 3
France 3
Belgium 2
Poland 2
Costa Rica 2
China 1
Singapore 1
Mauritius 1
Spain 1
Israel 1
Mexico 1
Italy 1
Thailand 1
Latvia 1
Czech Republic 1
Argentina 1
Greece 1
Luxembourg 1
Austria 1

This is where visitors to this blog came from in 2021 (the year my blog turned 12 years old):