follow up – Sales Enablement market size and growth rate

sales enablement on the marketing technology landscape march 2016This is a follow-up to my post ‘What is the Sales Enablement market size and how hot is it?’ triggered by seeing that Sales Enablement grew on the Marketing Technology Landscape by Scott Brinker; becoming part of its largest category (by number of solutions included) “Sales Automation, Enablement & Intelligence” (with 220 solutions).

Obviously my own count of Sales Enablement vendors/solutions grew too.

The interest in ‘Sales Enablement’ has continued to increase and left ‘Sales 2.0’ in the dust as Google Trends shows.

Visits & views to this very blog have also been up, but that is obviously not the best reference point for growth in the Sales Enablement market:

Screen Shot 2016-03-31 at 5.01.51 PM

As promised in my post ‘What is the Sales Enablement market size and how hot is it?’ I have been tracking the number of LinkedIn users with Sales Enablement in their current job title:

Here a snapshot of what the Google Adwords tools can tell us about people using Google to search for Sales Enablement portal/solutions/tools and related phrases:

 

  • Mar 2015 – Feb 2016
  • worldwide
  • across all languages
  • Google and search partners

Screen Shot 2016-03-31 at 5.22.45 PM

You could obviously take many approaches to use these data points and the number of vendors (with their revenues or simply employee numbers from LinkedIn for example) to calculate the size of the Sales Enablement market.

However, it is obvious: Things are going up and to the right (including the cost of acquiring a customer; see bids for Google AdWords above).

In Forrester’s ‘Vendor Landscape: Sales Enablement Automation Solutions’ [from March 21, 2016] the average annual growth for 18 of the vendors surveyed was 38%.

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Sales Enablement on the Marketing Technology Landscape March 2016

Screen Shot 2016-03-21 at 5.20.16 PM

As I’m continuing to update my list of Sales Enablement vendors below, I found it interesting to see Sales Enablement on the “Marketing Technology Landscape, March 2016” by Scott Brinker/ChiefMartec.com:

Screen Shot 2016-03-21 at 5.14.16 PM
Full graphic: The Marketing Technology Landscape, March 2016
Image Credit: Scott Brinker/ChiefMartec.com

Sales Enablement is actually part of the largest category (by number of solutions included): Sales Automation, Enablement & Intelligence (with 220 solutions)

My own count of Sales Enablement vendors is 151 as of March 29, 2017:

Q4 2014 Sales Enablement market news and trends

As my list of Sales Enablement solutions has grown, I would like to take a look at some recent Sales Enablement market news and trends:
Continue reading “Q4 2014 Sales Enablement market news and trends”

Low cost sales enablement apps

Paul KrajewskiGiven my background in implementing Sales Enablement solutions at large complex enterprises, quick and light solutions for very small companies – with only a few products and a small sales force – haven’t been the focus of this blog.

However, I have always tried to cover even vendors that target small companies in my list of Sales Enablement market players.

Based on the following updates from 2014, I would like to extend Tobin Harris’ 2012 list below with additional free or low cost sales enablement apps:

  • Prezzi mobile for presentations / slide shows
  • DropBox for storing docs, images, PDFs & videos
  • box.com for storing docs, images, PDFs & videos
  • Google Drive (works for PDFs & presentations) and the stand-alone apps for docs & spreadsheets etc
  • Microsoft Office apps
  • iBooks for PDFs (without needing WiFi)
  • Apple Notes or Evernote for capturing meetings notes
  • Evernote for other use cases like scanning business cards and connecting on LinkedIn with one click
  • Paper app fiftythree.com/paper for drawings & scribbles
  • Immediately immediatelyapp.com cross-platform email tool for sales people
  • AnyDesk as a free (for personal use) alternative to TeamViewer for remote desktop at a better performance & sharper displaying of graphics (at the moment Windows only)

AnyDesk.com
http://anydesk.com/remote-desktop:

AnyDesk is the world’s most comfortable remote desktop application. Access all your programs, documents and files from anywhere, without having to entrust your data to a cloud service. Your perso­nalized AnyDesk-ID is the key to your desk­top with all your applications, photos, docu­ments and files. And your data stays where it belongs. On your hard drive, and nowhere else.

Update November 5, 2014:

immediatelyapp.com is was a cross-platform email tool for salespeople designed to enable closing deals from anywhere, as opportunities happen. From both your phone & computer, you can track when your emails get opened, get reminders to follow up with leads, offer suitable meeting times in a couple taps, and use email templates for sales pitches. Automatically syncs your prospect emails into Salesforce, and pulls relevant contact information from LinkedIn, so that you always know who you’re talking to at-a-glance.

Sales enablement is a huge space with a lot of players and fragmentation.

If you’re a salesperson, you most likely use a CRM system, lead gen software, a campaign tool, and a bunch of email tools. Email is where the action happens, and there should be no need to have five apps opened to be able to reply to a sales prospect’s inquiry.

Sales, or closing deals in general, is no longer a 9-to-5 job. You’re always selling, always closing. If you don’t, your competition will. And so having perfectly-timed actionable information, and the right tools to take action, is the winning formula. We give you both, as opportunities happen, immediately. […]

Currently, we are free for individual users, and have a paid tier for enterprises. Very soon, we will be coming out with a ‘Pro’ version of the product, which will have a much deeper integration with CRM systems, and which will require a monthly subscription to use.

Update November 04, 2014:

Dropbox partners with Microsoft to offer Office integration in the next few weeks. iOS & Android users will be able to edit Office docs from Dropbox. Office for iPad users will access Dropbox files within apps and share via Dropbox.

Access Dropbox files from the Office app and save new files to Dropbox. You can now sync your docs and keep them safe without leaving the Office app.

Update October 6, 2014 on the evernote blog:

Scannable
[…] mobile app called Scannable […] For the on-the-go experience, our goal is to transform business cards and receipts into something immediately actionable and sharable. When you’re back at your desk, the app lets you control the desktop scanner and allows others on your network to scan, turning the ScanSnap Evernote Edition into an Evernote-friendly office scanner.

Presentation Mode
Evernote is making meeting faster and more collaborative by eliminating the need for slides. Connect your computer, click on presentation mode, and the same note you’ve been working on is now beautifully displayed on the big screen. As you talk your team through your work, the note stays open on your computer allowing you to immediately take feedback and make changes. Of course, you may want to control how text and images flow on the screen, so we’re adding handy tools to define breaks so that just the right amount of words and images appear per screen. […]

Penultimate
[…] handwriting app for iPad is getting a complete redesign. […] the app is rebuilt and reconsidered with a focus on creating the most lifelike writing experience […] also enhancing the connection between Penultimate and the Adonit Jot Script Stylus.

Continue reading “Low cost sales enablement apps”

List of Top Sales Enablement Tools 2014

On April 9, 2014 docurated.com published their list of Top Sales Enablement Tools.

It takes a slightly different approach than my own work in progress list and has some good details on each vendor.

I’m happy to see that BizSphere (a company I used to work with and a product that was designed by the team at MING Labs I currently work with) made docurated‘s list.

 

Sales Enablement companies in Europe – European Sales Enablement solutions

Below a list of European Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms from Europe, as of April 7, 2017.

When you shortlist vendors, be sure to look into the following:

  • Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud?
  • Can the solution be installed behind the corporate firewall? Single-Sign-On?
  • How will it integrate with the given CRM system?
  • Ask the vendor whether the code, that defines how the search weights results, is shared by all customer companies or whether each customer can customize it.
  • Do they offer a choice between the cloud & on-premise? Do they support the move from one to the other?
  • SaaS vs. Licensing: What is cheaper in the long term to buy the software as a service or perpetual user license?
  • Exit strategy for your content & the meta information when you want to change vendors.
  • How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content & for the user interface?)
  • Flexibility for customization / your influence on the road map / number of developers at the vendor?
  • Can they help to integrate the solution into your existing IT infrastructure / processes?
  • Does the solution help to manage how you show your complex portfolio of products, services, and solutions to your sales people & channel partners? How quickly can it be updated for org changes? Is it the vendor making the changes or is there an editor interface?
  • Are there social features that allow for feedback from sales to marketing (ratings/comments) & uploading/sharing of content?
  • Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated to be highly customized for the specific sales situation, yet look polished?
  • Is content intelligence available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing?)

Adaptive Selling Ltd. Sales transformation programs for tech companies evolving from transactional product sales, to high value enterprise solution accounts management. With 20+ years of international experience with Global 100 organizations, Michael Fox @AdaptiveSelling has a unique perspective on the role sales & marketing play together. UK

Advantics advantics.de information technology & services company based out of Düsseldorf, Germany. Collaborating with MING Labs (see below) and Combionic (see below) on solutions like a slide library or content editor for deployments in medium to enterprise sized clients.

Attach attach.io/sales-enablement/ @attachio helps align your sales & marketing team with it’s centralized content hub. With one place to distribute content to your team, salespeople know where to go to find the right content. Marketers know how that content is used & can optimize it’s effectiveness through data to help the sales force sell. “Know who reads your documents, where they spend time and who they share them with. Understand your prospects engagement & transform the way you sell forever.” Align your sales & marketing department with a library of approved content, & make sure everyone shares the latest version. Analyze the effectiveness across your team, optimize your content & build winning sales decks. Stockholm, Sweden

basis06 AG basis06.ch seems to have restructured to focus less on Sales Enablement. Switzerland

BizSphere is was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below). Germany (See salesenablement.wordpress.com/tag/bizsphere/)

Callidus (Callidus Software Inc. purchased iCentera) http://calliduscloud.com/products/enablement/ CallidusCloud has not just iCentera for content but also CPQ tools, marketing automation & more. Not from Europe, but has an office in London, UK

Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes your valuable media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – all important sales collateral are accessible from their mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, USA

cegeka cegeka.com @cegeka Swiftslide swiftslide.eu Make your sales easier, better & more efficient. Delivers up-to-date content straight from your Marketing department to Sales when & where they need it. Improves communication between these two key departments & optimizes the sales process to prospects. Everything can be done remotely, with improved results, instant feedback & an overview one click away!

changeBEAT changebeat.com UK

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, and information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag&drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically and the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets. (Full disclosure: I’ve worked with them)

d!NK dink.eu Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium based

Membrain membrain.com @membrain_com Sales Improvement Software that helps B2B companies execute their sales strategy & achieve consistent performance in complex sales. Allows you to integrate educational information, collateral & guides in the right context – your sales process. This helps all your sales people to increase their skills from hire date through every deal they work. Sales Enablement: Provide training material to reinforce new knowledge; Ensure that everyone uses the same sales language; Provide deal-level coaching to increase win-rates. CONTENT IN CONTEXT: Provide sales collateral from the right context (sales process); Use in-process sales guidance to get new hires up to speed; Model the behaviors of top performers & share best-practices. ENGAGE: See when your customers engage with your content. Stockholm, Sweden

MING Labs minglabs.com @minglabs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Full disclosure: I’ve worked here. Berlin, Munich, NYC, Toronto, Singapore & Shanghai based, as well as Sydney Australia.

Omni-Share omni-share.com @OmniShare_news Cloud-based CMS Sales Enablement & Marketing business tools: Empowers ‘heads’ of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to their employee’s desktop, tablet & mobile no matter where they are located in the world. Omni-Share is a brand of Clarity International, London, UK

Perperitus Sales solution perperitus.com (UK)

PocketWorks Mobile Ltd, UK pocketworks.co.uk Enterprise iPad & smartphones solutions in Leeds, UK

SalesBook salesbook-app.com Dedicated, CRM independent, interactive mobile app for customer facing sales. User friendly Configure Price Quote, SFA, Sales, Presentation, Sales Management & Training. Quick mastery & standardization of sale procedures. Sales materials always available & up to date. Warsaw, Poland/Austin TX

Salesframe salesframe.com Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS&Android. Finnish company; client base so far mostly Finland-originated B2B companies.

Scepos scepos.com Netherlands based / Dutch

SellsPad SA, Brussels, Belgium sellspad.com Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. Brussels, Belgium

Solutions for Sales solutionsforsales.com Sales enablement consultancy

Squirro Squirro.com Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based

Swiftslide (see cegeka above)

SwissVBS swissvbs.com @SwissVBS Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

urCollection urcollection.net @urCollection Distribute documents hierarchically: from CEOs, Sales managers & Marketing managers to the sales force. Only administrators can edit documents, share them with the sales force & decide which actions the sales force can take with the documents. Manage & protect documents by using analytics & geo-location. Unlimited free trial. Paid plans from 7.5 Euro / month / user. iPad app by App2U S.L., Barcelona, Spain

Yooba yooba.com @YoobaStudio Sales Meeting Performance Management Platform. Buyers today are more informed which means they are more in control of each sales opportunity. Sales people today have to be more advisers than ever before to build trust. They need to act as experts to create measurable business benefits by solving the customers needs. Yooba ensures that your salespeople are armed with: The right knowledge – Specific to the current selling situation – At the right time – In the right place – Tailored to the needs of the buyer. Craft beautiful, branded material with the user­-friendly design studio with 3D capabilities, polls, forms, & video. Marketing & management departments can instantly publish updates to reps— anytime, anywhere. Backend analytics record how presentations were delivered, & which material & messaging captivated clients. Get an unprecedented, comparative view on rep’s performance. Stockholm

Loyalty and rewards programs in Canada

Shario app
Shario app (also see these visuals)

Normally, this blog is focused on Sales Enablement for b2b.

Here my list of Canadian Sales Enablement companies / experts.

Here my worldwide list.

As a Canada-based co-founder of Shariomobile app for customer referral & loyalty at brick & mortar businesses – I would like to start a work in progress list of similar apps / solutions / companies in Canada.

I’m also adding a few eCommerce players.

Let me know what I’m missing. Last update July 6, 2016

Me on twitter: @pkralle @SalesEnablement @shario

“A 2014 Maritz (Bond Brand Loyalty) report found that 90 percent of Canadians are members of at least one loyalty rewards program. We have also quickly embraced online shopping and have a high penetration of mobile usage. Almost 80 percent of Canada’s addressable population owns a mobile phone, according to a 2014 eMarketer report. These factors, along with companies like Starbucks and Tim Hortons who have tied loyalty to mobile payments, are helping to drive Canadian comfort levels with mobile payment adoption.”

AdvanTag advantag.me
Aeroplan Montreal-based Aeroplan loyalty program for Air Canada made by AIMIA. Aeroplan® Membership Card. Aeroplan is a coalition loyalty program owned by Aimia, a global loyalty management company. The Aeroplan program was created in July 1984 by Air Canada
AIMIA (see Aeroplan)
Air Miles by LoyaltyOne, Inc. AIR MILES® Reward Program Membership Card www.airmiles.ca Airmiles is currently testing iBeacons and will be testing Android Beacon technology soon (end of 2015 / start of 2016)
Altitude – Air Canada rewards its most loyal customers through its top tier recognition program, Altitude, that offers frequent flyers
AMEX Rewards / American Express Rewards
Android Pay / Google Wallet app
AvidTap
Avion points – RBC’s Avion cardholders earn RBC rewards points. The most significant benefit of RBC’s Avion card is that you can fly on any airline, with no blackout periods or seat restrictions. “Two of the most popular travel rewards programs in the country are CIBC’s Aerogold and RBC’s Avion.”
belly card bellycard.com
Best Buy Rewards Best Buy® Reward Zone™
BMO Perks™ – BMO partnered with merchants for exclusive offers and savings when using a BMO MasterCard with specific merchants
Bond Brand Loyalty (see SynapzeINSTANT™)
Buytopia (Toronto’s buytopia.ca launched SnapSaves, now owned by Groupon; an app that pays consumers cash to shop) snap.groupon.com
CAA The Canadian Automobile Association (CAA) is rebranding its two-decade old loyalty program to CAA Rewards™ from Show Your Card and Save®. Over the last 15 years, CAA Rewards has grown to be one of Canada’s largest loyalty programs, with the most partners worldwide – more than 164,000 locations for savings worldwide, including 110,000 retail locations in North America and popular online merchants.
Canadian Tire Rewards / Canadian Tire Money® – Canadian Tire debuts mobile credit card app, game and loyalty card; September 23, 2015: “new mPay & Play mobile app available to all holders of the retailer’s Canadian Tire Options MasterCard. Allows users to pay for all of their Canadian Tire store purchases, redeem loyalty points, and unlock badges to collect bonus digital Canadian Tire money.” Canadian Tire’s new mPay&Play app for its MasterCard customers combines mobile banking payments with loyalty programs & promotional offers.
cardstar cardstar.com
Carrot Rewards app. More Rewards morerewards.ca is one of four charter loyalty providers – joining Aeroplan, the Cineplex Scene movie rewards program and Petro Canada’s Petro Points – to partner with the new Carrot Rewards app, which rewards customers for making positive lifestyle choices. Toronto-based Social Change Rewards, which developed the app Carrot Rewards. Created with funding from both the federal & B.C. governments, as well as a reported $2m from VCs, the Carrot App awards points to users who make positive health & lifestyle choices, such as taking a healthy quiz or looking at a healthy recipe. The app is designed to capitalize on Canadians’ love of apps & loyalty programs. The average Canadian has 4 loyalty cards in their wallet, with more than 50% saying they frequently use them to accumulate miles & points.
Checkout 51 checkout51.com
CIBC Aerogold. Two of the most popular travel rewards programs in the country are CIBC’s Aerogold and RBC’s Avion.
CIBC mobile payment app
Clubovahi clubovahi.com/app/ Toronto, Canada
Drop Loyalty Inc. “One rewards program for all your favorite brands.” Launched in Canada on the iOS app store June 29, 2016. Coming to Android soon. earnwithdrop.com “By linking any credit or debit card you use for every-day purchases, Drop will find your purchases as you make them. As Drop discovers your relevant purchases, it rewards you with points” (Built in Toronto, ON). “Already raised $1 million CAD in funding from U.S.-based investors like ff Venture Capital, White Star Capital, and Rothenberg Ventures.” Highline VC is the only Canadian investor. “The company is partnered with brands like Wealthsimple, Foodora, Chef’s Plate, Urbery, Thirstie, Carnivore Club, & FanXchange, […] “With some of the programs out there in market, a lot of brands that are promoted are not exactly the brands that young people shop at,””
Delta (see Marriott Rewards)
Denny’s Canada loyalty and rewards program – MyDenny’s, a new social, loyalty platform
Esso Extra®
Flipp (iOS/Android) flipp.com Flipp takes the weekly flyers crammed in your mailbox and puts them on your phone or tablet in a clean, searchable app.
GasBuddy (iOS/Android/Blackberry/Windows Phone) gasbuddy.com finding the station closest to you with the lowest price per liter
Global Payments Inc. / Global Payments Canada; integrating their payment technology offerings with Virtual Next’s (see below) mobile payment & loyalty solution. Merchants will be able to accept payment via both Apple’s & Google’s digital wallets. Goal: launch the product in fall 2015.
GoodLife Fitness Member Advantage goodlifefitness.com/member-advantage/ “Living the GoodLife is more than just a gym membership.” Introducing the GoodLife Member Advantage Program. Exclusive to GoodLife members
Groupon snap.groupon.com
HBC Rewards hbc.com/hbcrewards/ Hudson’s Bay Company (HBC) Hudson’s Bay Rewards™ Card
hmv Canada, retail destination for music and entertainment. The company’s loyalty rewards program is called pure purehmv.com. 1.7 million plus activated members.
Holt Renfrew – Feb. 11, 2015 registration for Holt Icon Privileges was opened; microsite, HoltIcon.com Canadian department store chain Holt Renfrew is rolling out a new bespoke rewards program: Holt Icon Privileges
Influitive influitive.com helps companies mobilize their advocates to boost referral leads, reference calls, social media participation and more. Toronto & San Francisco
Kangaroo Rewards mobile loyalty and rewards program. Muscle Depot already deployed the Kangaroo Rewards program across all their locations in Montreal, Laval and Blainville. A Mobicept Product
Key To The City: T.O. Key To The City @TorontoCityKey Toronto Key To The City! Get instant loyalty perks citywide with your own key. Show The Key. Get The Perks. torontocitykey.com
KnexxLocal (with Instamonial™, KnexxLocal’s free mobile app, local businesses can get more word-of-mouth referrals) Canada, Toronto, ON
Kobo Super Points aims to make reading more rewarding. Kobo launches rewards loyalty program where customers instantly earn points with every eBook and magazine purchase they make online at Kobo’s site, or via Kobo’s free reading app. They can redeem those points from a catalogue of more than one million titles across a variety of genres.
Linkett linkett.com formerly WestonEx / westonexpressions.com “Creating Consumer Engagement & the Ability to Track it”. Kitchener, Ontario, Canada
Loblaw (see Ugo and PC Plus)
LoyaltyOne, Inc. (see AIR MILES®)
Marriott Rewards, Marriott International’s award-winning loyalty program, is being expanded to include Delta Hotels and Resorts. Marriott Rewards members can now earn points or miles and Elite night credits, and redeem for free night stays, at twenty-one Delta Hotels across Canada, with the brand’s fourteen remaining Canadian properties joining the program in late April 2016. Delta Privilege members will also now enjoy the full benefits of Marriott Rewards membership. “Marriott Rewards’ expansion to include Delta Hotels gives our members even more choice when traveling in Canada,” said Don Cleary, President of Marriott Hotels of Canada. Delta Hotels features properties located in major Canadian centers of business as well as popular tourist destinations, including its flagship property Delta Toronto, Delta Ottawa City Centre, and the elegant Delta Grand Okanagan Resort—all of which are now available for members to earn and redeem points. Marriott International acquired the Delta Hotels brand in April 2015.
McDonald’s offers a McCafe sticker card for regular coffee drinkers
Merchant Customer Exchange (MCX), mobile payments venture co-owned by US retail chains. CurrentC, CurrentC & Logo, MCX, MCX Merchant Customer Exchange & Design and all associated proprietary marks are trademarks of Merchant Customer Exchange LLC
Metro (adds mobile component to loyalty program)
metro moi™ Program
mobilexco The Mobile Experience Company, Whitby, ON, Canada mobilexco.com Mobile marketing platform, Tether™, helps businesses build relationships with people. Fosters 1:1 connections between merchants & customers and tracks their actions across all media touch-points (online & offline). Measures everything in real-time & easy to identify actionable insights. Simplified the world of mobile marketing – No apps to download. No special hardware required. Tether-Experience-Management-Platform
mobizou mobizou.com Location Based Mobile Marketing Platform with loyalty & referrals. Calgary, AB
Mopals
More Rewards morerewards.ca is one of four charter loyalty providers – joining Aeroplan, the Cineplex Scene movie rewards program and Petro Canada’s Petro Points – to partner with the new Carrot Rewards app, which rewards customers for making positive lifestyle choices.
New Rewards – a joint program between Copeesh! and New Canadians. Coming soon.
Omnego Inc omnego.com (white-label mobile app platform that empowers mobile engagement between businesses and their mobile users)
PayRange Inc. payrange.com mobile payment solution for machines, launching the vending industry’s first mobile based rewards and loyalty platform designed specifically for automated retail. The company is distributing its BluKey™ device to operators in the US and Canada. Consumers can download the free mobile app for iPhone or Android.
PC Points/Plus anyone can join the new and improved PC Plus programme to earn free groceries at select stores across Canada. Besides being your actual points card, the app lets you load special offers of the week (the items that are going to earn you extra points), see your points balance, find participating stores, get recipes and create shopping lists. 1000 points equal $1 in groceries.
Perka digital loyalty marketing platform launched April 2011. First Data, the global payment processing company, acquired Perka after purchasing Andreessen Horowitz-backed mobile payments startup Clover
Perkopolis perkopolis.com
Perkville perkville.com
PETRO‐POINTS™
plum® rewards; Chapters plum points are collected by buying in-store at any Indigo, Chapters, Coles, Indigospirit, World’s Biggest Bookstore, SmithBooks and The Book Company locations
PunchTab
pure (see hmv Canada)
Qriket http://qriket.com
RBC Royal Bank of Canada grew its mobile wallet user base since moving from a SIM-based model to host card emulation (HCE). Support for gift cards, loyalty cards and digital receipts is also being added to its HCE wallet. The new features will allow customers to manage and redeem loyalty points from more than 150 loyalty programs as well as track the return or warranty period for purchased items by interacting with digital receipts stored within the app
Royal Bank of Canada Exploring Blockchain Loyalty Program
RBC Rewards – Redeem your Visa rewards points for merchandise, travel, gift cards/certificates, charitable donations & RBC Financial Rewards vouchers.
RedFlagDeals (iOS/Mobile web) redflagdeals.com If there is a deal to be had in Canada, it is most likely being discussed on RedFlagDeals long before you hear about it.
Referral Rock referralrock.com @ReferralRock Customer Referral Service – Design, track and manage your program to get more customers
RewardingYourself Loyalty Wallet by LoyaltyMatch Inc. loyaltymatch.com (Loyalty and Gamification Saas Platform)
RewardLoop (mobile rewards program that rewards you for spending at your favorite merchants) rewardloop.com
Richtree Market Pass By Natural Markets Food Group richtreenaturalmarket.com
Rogers readies loyalty points program in bid to keep customers from switching to rival carriers. Rogers Communications will launch the national rewards program in stages, starting in Red Deer, Alta.
Rogers Mobile Shopper solution (enables customers to engage with brands in-store through mobile offers, applications & mobile payments technology. RioCan, Canada’s largest owner of shopping centres, is first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres)
Save‐On‐More
SCENE® Card www.scene.ca SCENE points
Scotiabank SCENE® Card. Earn SCENE points by paying with your Scotiabank® SCENE debit, SCENE VISA or SCENE Prepaid VISA card.
Sears Card Sears Canada Inc announced updates to loyalty program and credit card transition process; says enhanced Sears club loyalty program is set to launch before the holiday shopping season 2015
Shario @shario https://angel.co/shario customer referral & loyalty app for brick & mortar businesses. [Full-disclosure: I’m a co-founder of Shario. It was designed by User Experience Design company MING Labsbehance.net/gallery/11853341/Shario-App
Shopify (Reward customers for each new customer that they bring to your store: Apps like Zferral and ReferralCandy automate this. Traditional loyalty programs where rewards are offered to repeat customers based on how much they buy: Apps like PunchTab & Incentify)
Shopkick
Shoppers Drug Mart (Optimum Rewards Program) Shoppers Optimum® Card
Simply Good’s coupon app GetLoop
SmoothPay smoothpay.com
Snapsaves (iOS/Android) snapsaves.com now owned by Groupon snap.groupon.com
Snipp Interactive Inc. Loyalty Program Of Choice For Unilever, L’oreal, Proctor And Gamble, Kellogs
SnipSnap Coupon App by SnipSnap App LLC Link to the Canadian iOS app store
SPC Card student loyalty program SPC Card with 1.1 million members; digital Student Price Card. The digital SPC Card is available via the SPC Card mobile app on iTunes and Android devices. Giving students relevant offers based on their location, making redemption easy via the Digital Card, and adding personalized offers the SPC app is engaging millennials. Soon to be accepted at all of SPC’s 15,000 partner locations throughout Canada, making it one of the largest mobile loyalty card activations currently in market.
Square (“Create and Apply Rewards with Square Register”)
Starbucks (My Starbucks Rewards). Starbucks has both an app & rewards card that gives free drinks & food to frequent customers. Starbucks Canada announced that it will bring the company’s innovative mobile ordering feature, Mobile Order & Pay, to approximately 300 company-owned stores in the Greater Toronto Area. Beginning in April 2016, you will no longer reach gold status with 30 stars or 30 transactions, and then score free food with 12 stars. Instead, with 2 stars awarded for each $1 spent, it takes 300 stars to get to gold and 125 stars for gold members to get freebies.
Stocard is a mobile Startup from Germany that has set the goal to make customer loyalty go mobile, thus making loyalty solutions more powerful for consumers and retailers.
Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials. Subway has collaborated with Turnstyle to power the rewards platform, which will send a mobile coupon for a free sandwich to consumers who sign into the store’s Wi-Fi for the first time. This tactic is well-poised to bring hordes of new consumers into Subway locations and fuel a myriad of loyalty sign-ups, even among individuals who initially only want to use the complimentary Wi-Fi.
suretap™ wallet by Rogers Communications rogers.com/web/content/suretap
Sweet Tooth Rewards (turn-key points & rewards app for your Magento eCommerce store)
SynapzeINSTANT™ – Jan. 27, 2016 – Bond Brand Loyalty has rolled out an innovative new solution to help North American banks lead in the competitive landscape of reward and loyalty programs, all while offering bank customers a near “endless aisle” of instant redemption with leading retail brands. Better yet, the standalone rewards app requires no large-scale retailer POS integration or associated expense. SynapzeINSTANT™: A new app-based solution for any bank with a credit card loyalty program. It was created to help ease the ever-increasing costs financial institutions endure while trying to differentiate.
Tab Payments: Canadian restaurants currently using Tab Payments will be able to upgrade to Velocity’s payment and loyalty platform
The Club Sobeys Program
The More Rewards Program
Thirdshelf (retail app & loyalty platform) thirdshelf.com
Tim Hortons added a smartphone payment option to its lineup of mobile apps across iOS, Android, BlackBerry. Called “Pay with TimmyMe” it uses a pre-registered Tim Card to allow payments from the smartphone. Also launching its own loyalty rewards program partnering with CIBC for a Visa credit card that accumulates points redeemable at Tim Hortons stores.
TimePlay the company behind Cineplex TimePlay. Platform that delivers interactive, multi-player experiences while providing a targeted portal for offer delivery & e-commerce. Turns a mobile device into an interactive gaming device enabling thousands of participants to engage together and influence outcomes on a second screen. Toronto, ON, Canada & Los Angeles, Venice, CA
Turnstyle. “Subway’s expansion of Turnstyle throughout its network will continue to help the brand learn more about its customers, increase its marketing base and grow meaningful customer engagement opportunities,” said Chris Gilpin, CEO of Turnstyle. “The platform will enable new Subway restaurants to increase customer loyalty (visit frequency) and create compelling omnichannel marketing initiatives.”
Ugo (initially allow customers to load their TD Visa, President’s Choice Financial MasterCard & PC Plus cards into a mobile wallet. PC points can be redeemed at Loblaw & banner store locations)
Velocity: Canadian restaurants currently using Tab Payments will be able to upgrade to Velocity’s payment and loyalty platform
vicinity rewards (developed by US-based company, FiveStars. Launched in Canada by Rogers Communications. Vincity is a loyalty program for small business that rewards customers when they visit their store.)
Virtualnext virtualnext.com, Toronto, Canada & US based. Virtual Next is working together with Global Payments (see above)
Wallet (part of iOS)
Walmart Rewards
WestJet Rewards®

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