Sales Enablement on the Marketing Technology Landscape Supergraphic 2017 Martech 5000


As I’m continuing to update my list of Sales Enablement vendors, I always find it interesting to see Sales Enablement on the annual “Marketing Technology Landscape” by Scott Brinker/ChiefMartec.com:

Full graphic: The Marketing Technology Landscape 2017
Image Credit: Scott Brinker/ChiefMartec.com

For Scott Brinker/ChiefMartec.com Sales Enablement is part of the category “Sales Automation, Enablement & Intelligence” and you can copy & paste all vendors with websites from their published Google sheet.

My own Sales Enablement vendor lists:

Updated definition of Sales and Partner Enablement

semantic web or web 3.0 and sales enablementI have collected a number of different definitions on the “About” section, but finally took the time to add a bit. Let me know what you think:

Sales Enablement & Partner Enablement

can be defined as:

“Delivering the right knowledge (= information provided in context) that is verifiably the most up-to-date and takes into account what a customer has already bought and in which sales step they are now

in the right format (video, audio, text, Chat Bot / AI assistant, calculator / tool, sheet, slides, etc)

and with the right questions to ask to the right person (internal/external with contact details) or Chat Bot / AI assistant,

at the right time (appropriate to sales step, pipeline, reminders, etc)

and in the right place (mobile-first, location aware, appropriate for region and regional availability of offering/solution)

in local currency (correct pricing for the given place)

on any device

in the right language (content & user interface)

with industry-vertical & geography appropriate case studies (customer success stories)

and aware of what can be combined as a solution

necessary to move a specific b2b sales conversation forward

for anyone touching accounts (salespeople / partners / channels).”