Breaking into the Canadian startup ecosystem – How to break into the tech scene in Toronto, Canada 



Erik Torenberg

Daryna Kulya [DK]

Mohammed Asaduallah

Paul Krajewski

Kamil Rextin [KR]

Mustefa Jo’shen

1. Toronto Tech Scene FAQs

Q: What word best describes Toronto’s tech/startup scene?

[DK] Breakthrough. With so many great companies in the city, a lot of support networks for entrepreneurs and, hopefully, more funding for local companies, feels like Toronto is about to have its breakthrough moment.

[KR] Diversity & Openness. Both in terms of backgrounds, gender, ethnicity & cultures but also the type of companies from marketplaces to financial technology, commerce, marketing technology to many more. There’s no ‘right’ kind of founder or company, they come in all shapes & sizes. The TO community is open, welcoming and embracing to anyone who wants to get involved.

Q: How does someone break into Toronto’s tech/startup scene?

[DK] Depends what you’d mean by “breaking in”. If it’s just about finding a job at a startup, section 4 with a list of some startups that are hiring could be a good place to start. However, if you’d like to get involved in the community, meet future co-founders and make friends, I’d have a different answer.

I believe that creating value for others is the best way to “break into” any industry, including tech. Based on your skills and talents, find a way to help someone with what they are working on. Don’t ask for anything in return. Repeat. Keep doing it until people start reaching out to you for help (this means you’re creating value). Same people will be much more willing to help you after you’ve helped them.

Volunteer at an event, design / redesign someone’s logo, build something people in the community want / need, step up to host a meetup, write and publish a thorough product review, connect two people who should know each other, find an answer to the question someone has, do research nobody volunteered for.

Don’t forget to share your story. If you have a compelling story, strangers will go out of their way to help you. Thanks to Ruben Harris for sharing this important point in his post.

[KR] Don’t ask for permission. You own the community as much as anyone else. As long as you aren’t rude or an a**h**** you will be welcome and embraced. Get involved by going to meetups, asking people out for coffee, writing about your experiences and being active on Twitter & relevant Facebook Groups.

2. Where should I meet Toronto’s Tech Community?


UXResearch|TO —

TORONTO TECH: Wearable, IoT, Big Data, 3D, Energy, AI, Robot

(UXD / UX) User Experience Design Toronto —

Product Hunt Toronto — For all of you makers, hunters and early adopters.

ProductTO — (Product Manager? You should be coming here)

Tech Toronto — (Meet and learn from Toronto’s tech founders)

BotTO — (Get your bot on)

#DesignTO — (Toronto’s monthly Design Meetup)

DevTO —

Girl Geeks Toronto —

HackerNest —

LEAN Coffee Toronto —

MaRS Entrepreneurship 101 — Canada’s largest live & online entrepreneurship course —

Startup Grind —

Subscribe to the feed from from your own Google calendar to automatically see it filled with a good portion of events in the city

Continue reading “Breaking into the Canadian startup ecosystem – How to break into the tech scene in Toronto, Canada ”


Job opening – Manager, Sales Enablement – HUB International (Chicago, IL)

Manager, Sales Enablement
HUB International (Chicago, IL)
Date published: 2-Feb-2018

The Manager, Sales Enablement plays a vital role in the growth and development of our sales culture. The Manager, Sales Enablement reports to the Assistant Vice President, Sales Enablement and assists Corporate and Regional HUBs in achieving their goals. This individual will be working out of our corporate headquarters in Chicago to deliver ongoing sales initiatives to HUB region locations.

Seeking an individual who enjoys working in an entrepreneurial environment—someone who enjoys bringing forth and implementing new ideas and solutions. At HUB International, we are a decentralized firm that prides itself on our unique culture and doing what’s right for our employees and clients. This role is for someone who thrives in a self-starting setting with a drive for creative deliverables—content, design, videos, training and more. An ideal candidate can take a project and run with it while adding in their own innovative solutions and ideas.

The Manager, Sales Enablement will work closely with the Sales Enablement Leadership Team and the regional Strategic Resource Management Team (SRMs) to ensure that major initiatives are clearly communicated, well understood and executed. This role will work to establish relationships with the SRMs, and will identify and leverage best practices in sales enablement through leadership.

Sales Enablement, SRMs, Event Planning & Training
• Advise Sales Enablement team of trends, issues, and conditions that impact effective execution of the sales enablement role;
• Collaborate with team to brainstorm new products, enhancements and processes;
• Assist in planning annual SRM conference and other training/orientation sessions throughout the year;
• Train regional SRMs on sales and marketing tools/resources that are critical to sales enablement;

+ Lead in-person and webinar hosted training sessions for SRMs and office locations
+ Work with local regions to assist in providing materials to improve onboarding of new Producers and acquired locations to enhance their joining HUB;
+ General problem solver and navigator for employees looking for HUB resources.

Content Creation and Management

+ Mange content and pages of our intranet and content management system (HUB Today – SAVO);

Continue reading “Job opening – Manager, Sales Enablement – HUB International (Chicago, IL)”

Job opening – Product Marketing and Sales Enablement Manager – kCura

Product Marketing and Sales Enablement Manager

Job Location US-IL-Chicago

Req. # 2017-SM-SAM-0083

Type Full-Time
Department Marketing
Sub-Department Product Marketing


kCura is a global company with team members who are driven by our customers to build exceptional software for them to use every day. Our product, called Relativity, handles large volumes of data and helps corporations, law firms, and government agencies solve their own unique data problems.

The way we work together is centered on our core values of collaborating, communicating, pushing to exceed expectations (even our own), being humble, and having fun while we do it. We enjoy ourselves, give back, and work (and play) hard together. If this sounds like the place for you, check out the details of this position below.

As a Product Marketing & Sales Enablement Manager, you will develop the go-to-market strategies and sales enablement plans around major initiatives and product rollouts, act as the voice of the customer, and build and execute on activities and deliverables needed to successfully support the sales team to drive product success in the market through close relationships with sales, marketing, product management, and customer success. The Product Marketing & Sales Enablement Manager provides direction and applies company policies to broader team(s) or sub-department and is the subject matter expert for the communications in which they are involved.

Continue reading “Job opening – Product Marketing and Sales Enablement Manager – kCura”

Job opening – Sales Enablement Manager Americas – Cisco

Old. Outdated. From 2012!

Title: Sales Enablement Mgr, Americas
Company: Cisco
Location: HERNDON, VA, US
Updated: 3/31/2012
Area of Interest: Sales
Level of Experience: Experienced – Manager

As part of the One Cisco strategy, Cisco Capital has adopted a leadership position in providing innovative financial solutions for Cisco Services to our customers and channel partners. However, the next generation of Cisco Capital sales efforts places an even stronger focus on defining customer experiences that drive ongoing business relevance and scaling value to our account base by deploying best practices, processes and products.

The Sales Enablement Mgr, Americas will align to the Cisco Capital’s Senior Mgr, WW Sales Enablement in a strategic sales role focused on Cisco Services in the Americas. This position will support broad Cisco Capital sales enablement, transformation, alignment and the ongoing growth of Cisco Services offerings. S/he will work collaboratively with other cross-functional Theatre leadership including: Sales Leadership, Entitlement, Sales Finance, Planning & Strategy, Architectures, Technical & Advanced Services and Vertical Solutions to drive important sales initiatives in concert with field sales. This individual will also lead short to medium term high impact sales efforts around specific solutions, selling processes, programatization of Cisco Capital integration and offers, financing-centric business justifications, capabilities and metrics, and ultimately acceleration of Cisco’s Services business via Cisco Capital.

The successful candidate will be expected to motivate and inspire a large, virtual (and cross-functional) Cisco and Cisco Capital team to drive change and increase financing sales productivity and time-to-market. Travel required.

Key Responsibilities:

. Help develop ongoing alignment to Cisco Services sales and cross-functional leadership across the Americas
. Lead a team of Sales Enablement Managers in other Theaters, leveraging common opportunities, challenges and best practices to provide a consistent approach to Services growth
. Develop bold plans and partner with sales leadership to achieve its objectives. Be strategic, tactical and execution oriented, in that order
. Meet and exceed annual quota goals aligned to coverage model
. Identify risks and challenges and recommend actions to mitigate risk and overcome challenges
. Develop process and cadence to communicate status and results to stakeholders
. Maintain strategic and strong relationships with the Cisco Capital leadership team as well as with field sales leaders


. Excellent track record of meeting and exceeding aggressive sales goals consistently
. Proven ability to develop and implement sales strategies on a broad basis at Cisco
. Demonstrated ability to influence at senior executive level
. Demonstrated ability to present clear and succinct business cases and recommendations to all key stakeholders across multiple cross functional groups
. Demonstrated ability to deliver presentations in public and internal settings
. Ability to drive a virtual teams and multiple initiatives simultaneously
. Excellent analytic and project management skills

Leadership Skills:

. Outstanding ability to communicate a compelling vision that inspires others to engage
. Strong financial skills
. Decisive leader with sharp business sense and passion to take informed risks
. Builds solutions through diverse perspectives by constructively challenging others while simultaneously inviting challenge of own ideas
. Ability to attract, build and lead high-performing teams; puts the right talent in the right place at the right time
. A level of business maturity, flexibility and the instincts to adapt to a high-energy, dynamic environment characterized by high growth expectations and a collaborative culture

Educational Background:

. BS/BA or equivalent with MBA highly preferred


. Eastern US highly preferred

Job opening – Sales Enablement Program manager – Austin Texas

Old. Outdated. From 2012!

Title: Sales Enablement Program manager
Employer: ShoreTel
Location: Austin, TX, United States
Full-Time: Yes
Found: On April 23, 2012 on

The Sales Enablement Program Manager is responsible for needs assessment, program definition, development, source content (where applicable), and delivery of ShoreTel Sales Enablement programs. This position will require a high degree of collaboration with Senior Sales leadership and Channel Marketing, assuring the highest priority enablement programs are defined, developed, and delivered. It is a key responsibility of this position to measure and report the business impact of all Sales Enablement programs.

We are looking for someone who has a great positive attitude, highly motivated to learn and grow within the organization. If you are an overachiever and want to contribute to a team that will truly appreciate your dedication and hard work, then consider a career at ShoreTel. You can dramatically shape everything from our daily operations to our global presence.

Excellent public speaking, presentation and interpersonal skills are required; must have good stage presence, and exhibit enthusiasm, and strong sales coaching skills.
Coordination and planning of global field driven sales enablement programs targeted to both ShoreTel and ShoreTel partner sales organizations
Source/evaluate third party suppliers of sales skills training content (e.g. Solution Selling, qualifying skills, objection handling, executive level selling skills, negotiating skills, financial skills).
Delivery of sales skills training where sustained/ongoing needs are identified (e.g. Solution Selling, Executive Selling)
Deliver train-the-trainer and manage trainer certifications related to these programs
Development of course content and selling tools as defined by sales enablement programs
Integrate Sales Enablement programs into existing Sales employee and partner onboarding curriculum
Program compliance and business impact reporting

5+ Years Sales Enablement training experience
5+ Years Telecom Industry Sales experience, selling VOIP, IP Telephony, LAN/WAN technology, and PBX systems
Current certified trainer for Solution Selling, plus one or more of the areas indicated above.
Successful candidates will possess high energy, self-motivation, and require little guidance. Strong process and organizational skills are highly desirable.
Project management skills; attention to detail.
Well-developed listening, verbal, and written communications skills, with the ability to present professionally to all levels within an organization are a must.
Strong financial/business acumen
Ability to quickly learn technology concepts and terminologies
Excellent phone presence, high degree of professional acumen
Fun loving, positive attitude – excellent interpersonal skills
Must be willing to travel 50%-75%

Bachelors degree or equivalent experience required.

Job opening – Sales Enablement Marketing Manager at EMC

Old! Outdated! From 2011!

Sales Enablement Marketing Manager

Company: EMC
Location: Bedford, MA 01731, USA
Job Status/Type: Full Time Employee
Job Category: Marketing/Product
Industry: Computer Hardware
Occupations: General/Other: Marketing/Product
Career Level: Manager (Manager/Supervisor of Staff)
Education: Bachelor’s Degree

Job Description

RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world’s leading organizations succeed by solving their most complex and sensitive security challenges. RSA’s information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.
RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit and

The Sales Enablement Marketing Manager is the primary liaison between Sales and Product Marketing and is responsible for leading the development and delivery of tools and assets that support sales conversations throughout the sales cycle. This position requires a mix of interpersonal, project management and communications skills in addition to an understanding of marketing principles, sales methodology, and content management. The job requires innovation in process, procedure and systems that will continuously improve sales and marketing efficiency and effectiveness.

The responsibilities of the Sales Enablement Marketing Manager include (but are not limited to) the following:
o Work with sales and various corporate functions to assess and determine the required enablement support and the necessary tools, and to identify the most effective assets. Manage roadmap for asset development.
o Architect and plan various types of cross-product/cross-solution templates to enable standardized presentations and communications (i.e. playbooks; solutions dialog, product presentations)
o Facilitate content owners to populate templates to be used in client meetings, outbound communications and sales training such as presentations, sales guides, messaging and positioning…etc
o Measure sales enablement activities to quantify impact and success of materials and programs
o Establish processes for consistent communcation with the Field in order to collect input as well as to deliver updates and share knowledge
o Track and report on ForceManagement transformation across all Marketing functions
o Assist in data collection and primary and secondary research to understand and monitor market drivers and customer needs – linking them to business objectives that can be solved by RSA
o Manage and facilitate Value Driver and Value Card updates on an ongoing basis. Work with ForceManagement to understand and implement best practices.

Expected competencies
– Outstanding project management skills
– Excellent interpersonal skills and relationship management skills
– Ability to work effectively across cross-functional organizational teams
– Ability to conduct research and extract key findings to support enablement strategies
– Strategic orientation and excellent analytical and problem-solving skills
– Excellent presentation and communication skills – written and verbal – to interact with senior level colleagues
– Leadership qualities, and the ability to act independently (self-motivated)
– Solid time management and scheduling skills, well organized and detail oriented
– Able to work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously

Experience/Educational requirements
– A Bachelors Degree – in business, marketing or communications preferred
– Proven track record of successful project management
– Knowledge and experience with marketing and sales principles and tools – social media a plus
– Comfort in a matrixed organization

Job opening – Sales Enablement Manager in Australia

Old! Out dated! From 2011
Posted on this blog as a record of where in the world there are Sales Enablement jobs.

Job Title: Sales Enablement Manager
Country: Australia
State: Victoria
City: Melbourne, Mulgrave
Employment Status: Full Time
Division: ES – Asiapac

Qualifications Required (Experience, Skills, Academic):
The successful candidate will need to be highly organised with attention to detail and a ‘can do’ attitude. Demonstrated experience in business analytics and automation tools to drive and generate future business is also key to the success of this role.Experience with project management is essential, along with exposure to various PM tools and methodologies. Candidates will need to have a demonstrable history of successful project management across different areas within an organisation. We’re looking for someone with business experience in a ‘Sales Go to Market’ or ‘Sales Enablement‘  role and  5+ years working in a sales organization (ideally within a finance or technology based organisation).

Our new employee will have solid experience developing, utilising and implementing business intelligence tools paired with the  ability to work concurrently on multiple initiatives, taking direction or creating direction as required. Experience working with budgets as well as strategic operating plans would beneficial.

Tertiary qualifications in commerce or a related discipline will help to secure this outstanding opportunity.

Applications closed Friday 15th July, 2011 at 5:00pm

Education: Bachelors
Job Category: Sales
Area of Interest: Sales Support