Low cost sales enablement apps

Paul KrajewskiGiven my background in implementing Sales Enablement solutions at large complex enterprises, quick and light solutions for very small companies – with only a few products and a small sales force – haven’t been the focus of this blog.

However, I have always tried to cover even vendors that target small companies in my list of Sales Enablement market players.

Based on the following updates from 2014, I would like to extend Tobin Harris’ 2012 list below with additional free or low cost sales enablement apps:

  • Prezzi mobile for presentations / slide shows
  • DropBox for storing docs, images, PDFs & videos
  • box.com for storing docs, images, PDFs & videos
  • Google Drive (works for PDFs & presentations) and the stand-alone apps for docs & spreadsheets etc
  • Microsoft Office apps
  • iBooks for PDFs (without needing WiFi)
  • Apple Notes or Evernote for capturing meetings notes
  • Evernote for other use cases like scanning business cards and connecting on LinkedIn with one click
  • Paper app fiftythree.com/paper for drawings & scribbles
  • Immediately immediatelyapp.com cross-platform email tool for sales people
  • AnyDesk as a free (for personal use) alternative to TeamViewer for remote desktop at a better performance & sharper displaying of graphics (at the moment Windows only)


AnyDesk is the world’s most comfortable remote desktop application. Access all your programs, documents and files from anywhere, without having to entrust your data to a cloud service. Your perso­nalized AnyDesk-ID is the key to your desk­top with all your applications, photos, docu­ments and files. And your data stays where it belongs. On your hard drive, and nowhere else.

Update November 5, 2014:

immediatelyapp.com is was a cross-platform email tool for salespeople designed to enable closing deals from anywhere, as opportunities happen. From both your phone & computer, you can track when your emails get opened, get reminders to follow up with leads, offer suitable meeting times in a couple taps, and use email templates for sales pitches. Automatically syncs your prospect emails into Salesforce, and pulls relevant contact information from LinkedIn, so that you always know who you’re talking to at-a-glance.

Sales enablement is a huge space with a lot of players and fragmentation.

If you’re a salesperson, you most likely use a CRM system, lead gen software, a campaign tool, and a bunch of email tools. Email is where the action happens, and there should be no need to have five apps opened to be able to reply to a sales prospect’s inquiry.

Sales, or closing deals in general, is no longer a 9-to-5 job. You’re always selling, always closing. If you don’t, your competition will. And so having perfectly-timed actionable information, and the right tools to take action, is the winning formula. We give you both, as opportunities happen, immediately. […]

Currently, we are free for individual users, and have a paid tier for enterprises. Very soon, we will be coming out with a ‘Pro’ version of the product, which will have a much deeper integration with CRM systems, and which will require a monthly subscription to use.

Update November 04, 2014:

Dropbox partners with Microsoft to offer Office integration in the next few weeks. iOS & Android users will be able to edit Office docs from Dropbox. Office for iPad users will access Dropbox files within apps and share via Dropbox.

Access Dropbox files from the Office app and save new files to Dropbox. You can now sync your docs and keep them safe without leaving the Office app.

Update October 6, 2014 on the evernote blog:

[…] mobile app called Scannable […] For the on-the-go experience, our goal is to transform business cards and receipts into something immediately actionable and sharable. When you’re back at your desk, the app lets you control the desktop scanner and allows others on your network to scan, turning the ScanSnap Evernote Edition into an Evernote-friendly office scanner.

Presentation Mode
Evernote is making meeting faster and more collaborative by eliminating the need for slides. Connect your computer, click on presentation mode, and the same note you’ve been working on is now beautifully displayed on the big screen. As you talk your team through your work, the note stays open on your computer allowing you to immediately take feedback and make changes. Of course, you may want to control how text and images flow on the screen, so we’re adding handy tools to define breaks so that just the right amount of words and images appear per screen. […]

[…] handwriting app for iPad is getting a complete redesign. […] the app is rebuilt and reconsidered with a focus on creating the most lifelike writing experience […] also enhancing the connection between Penultimate and the Adonit Jot Script Stylus.

Continue reading “Low cost sales enablement apps”


Counting 173 Sales Enablement vendors worldwide

I’ve been tracking the number of LinkedIn users with Sales Enablement in their current job title.

As of February 14, 2018, LinkedIn has 5,886 users like that globally. Above my own graph tracking this.

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement
  • B2B Marketing Asset Management
  • B2B Sales Knowledge Management
  • B2B Sales Content Management

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

Several vendors merged, many changed owners or went out of business and new ones keep on popping up. My count is 173 vendors as of February 26, 2018.

Paul Krajewski

The author: Paul Krajewski

View Paul Krajewski's profile on LinkedIn


German citizen. Permanent Resident in Canada. Currently based in Sydney, Australia. Sr. Product Manager (PM / Product Management) at Pivotal, Sydney. Co-Director of the Founder Institute Sydney fi.co and host of the Lean Startup Sydney meetup. Spent 2007-2009 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4,000 sales people world-wide. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, spent 18 months in Shanghai, China as the first Product Manager at MING Labs & Co-Founder / Product Manager of Shario (mobile app startup).

Work in progress list of Sales Enablement vendors

Below my list of Sales Enablement software vendors / apps / tools / solutions (in case you are looking for a Sales Enablement solution, B2B marketing content management, B2B sales knowledge management, Digital Content Management for B2B sales) as of 26-Feb-2018.

When you shortlist vendors, be sure to look into the following:

  • Will they integrate content from existing repositories or upload copies (of what you have in your repositories) into the cloud?
  • How does the solution integrate with the given CRM system?
  • Can it be installed behind the corporate firewall? Single-Sign-On?
  • Is the code that defines how the search will weigh results shared by all client companies or can each client customize it?
  • Do they offer a choice between cloud & on-premise? Do they support the move from one to the other?
  • SaaS vs. Licensing: What is cheaper in the long term, to buy the software as a service or perpetual user license?
  • Exit strategy for your content & meta data when you want to change vendors. Export feature?
  • How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content & for the user interface?)
  • Flexibility for customization / your influence on the road map / number of developers at the vendor?
  • Can they help to integrate the solution into your existing IT infrastructure / processes?
  • Does the solution help to manage how you show your complex portfolio of products, services, & solutions to your sales people & channel partners? How quickly can it be updated for org changes? Is it the vendor making the changes or is there an editor/admin interface?
  • Are there social features that allow feedback from sales to marketing (ratings/comments) & uploading/sharing of content?
  • Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated to be highly customized for the specific sales situation yet look polished?
  • Is content intelligence available? (Where in its life cycle is my content? What gets bad ratings? What needs to be retired? What is not being used? What is missing?)

Accent Technologies accent-technologies.com Accent Accelerator for Sales & Marketing Teams: Designed to empower sales teams with information, insight & technology. Deliver the right information at the right time, have more meaningful conversations, build credibility with buying teams & win more deals through precise, efficient execution. Content, coaching & insight at their fingertips. Provides tools to deliver & track information in a unique personalized way. FL, US

Acelera Group aceleragroup.com works with enterprise & emerging technology companies to improve & optimize sales enablement, management, account management & opportunity development / management processes. Primary areas of focus include Sales Enablement (process improvement and optimization). Boston, MA

Acquia Inc. acquia.com @acquia cloud platform for building, delivering & optimizing digital experiences. With the Acquia Platform, organisations can realize personalised, contextual & real-time customer engagement for the right person, at the right time, on the right device. These experiences can be deployed & managed at scale, for 1 to 1000s of sites. Acquia Lift “Content Hub”: Aggregate, syndicate & discover content across a disparate network of sites & channels, no matter the content source. Empower your business team to find content, so that your IT resources have more time to focus on higher priority issues. Break down content silos with powerful discovery tools to quickly find relevant content from other sites, departments, or technologies. Separate the content source from the site architecture or the code that powers the experience, giving you agility to design a great digital experience for your customers. Boston, DC, Portland, & Reading, United Kingdom

act-on Software act-on.com emphasizes the importance of not only providing a sales team with the right content & tools and aligning those assets with the buying cycle, but aligning the right tools with the right sales person

Adobe Digital Publishing Suite (now part of Adobe Experience Manager Mobile). For design teams already using Adobe creative products, like Adobe InDesign, the transition to the Adobe mobile app solution is very natural. You can create content like you always did for print, but instead of sending it to a printer, you can publish to a tablet instead. If you need to make an emergency change to the app, your designers can push an update the same day.

Advantics advantics.de information technology & services company based out of Düsseldorf, Germany. Collaborating with MING Labs (see below) & Combionic (see below) on services & solutions (e.g. slide library, content editor) for deployments in medium to enterprise sized clients.

Alexander Group alexandergroup.com Sales Enablement. When you give your sales force relevant content, training & tools, you enable sales success. Alexander Group conducts thorough reviews of CRM systems & usage to ensure your support systems are in line with your revenue growth strategy. Scott Santucci @scottsantucci is a director in the Alexander Group’s Atlanta office and is spearheading the firms go-to-customer framework. USA

Alinean alinean.com Winter Park, FL

Allbound allbound.com @goallbound SaaS toolset for partner training, content marketing, collaboration, & customer success. Deliver content & training. Ready reps for the entire sales cycle. Training & Learning Tracks to up your reps’ game. Playbooks & Pins to give reps specific content or see what content they’ve assembled. Customer-Facing Tools that help partners & their reps provide ongoing value, both pre- and post-sales. Empower channel partners to have the conversations they need to have. Collaboration Spaces foster mutually-beneficial, profitable communication & prevent partners from spinning their wheels. Save valuable time with an organized, transparent thread of conversation. No time lost searching for emails, no hours wasted on calls with partners half in the dark. Align knowledge across the board & enable representatives from all sides of a deal to share & discuss information in a collaborative environment, archived for everybody’s future reference. Channel/Partner Enablement. Phoenix, AZ & San Francisco, CA

allego allego.com @allegosoftware [more sales training than help with customer facing content] Provides a mobile-first sales learning platform that boosts sales performance and productivity through video content sharing. Needham, MA

AMACUS amacus.net by innovative information Inc. Improving sales productivity by letting reps see the buyer impacts of sales efforts. Vancouver, Canada (Founder is taking a break since end of 2017)

Apparound apparound.com Produce professional quotations, proposals & legal contracts with 1-click incl. specific terms, product data, media & other content. Share documents / digital brochures with customers via email & CRM integration. Configure, price & quote complex products with automatic compatibility check. Increase quotation size & shorten sales cycle. Get up-to-speed on new offerings & prices. Get access to the latest price & promotion information. Push sales information across all sales agents in the field. Capture all product details & media in one single place: on sales agents mobile devices. Cascina (Pisa), Italy & Menlo Park, CA, US

App Data Room (See MODUS ENGAGEMENT below) AppDataRoom.com @AppDataRoom Platform to build, brand & manage a professional mobile sales app. Add your logo, colors & messaging to customize App Data Room for your company. Upload presentations, PDFs, videos, images & more to ensure that your reps always have the right materials in their hands. Download your app on any number of mobile devices. Works for 1 user or 10,000+ & everything in between. Present content on your app then send via followup. Leads can be automatically pushed to your CRM or Marketing Automation tools. Minneapolis, MN

AppGlu appglu.com custom branded ready-to-run mobile apps for sales teams that can be created in minutes through a self-service dashboard. Arm reps with custom branded iOS & Android mobile apps that contain your company’s most current product information, marketing collateral & sales presentations. Ensure reps have instant access to the most current marketing/sales materials, even when offline. Make meetings more engaging, productive, & measurable through in-app analytics. Ready-to-run enterprise mobile apps as a service. SF, CA

Attach attach.io/sales-enablement/ @attachio helps align sales & marketing teams with a centralized content hub. With one place to distribute content to your team, salespeople know where to go to find the right content. Marketers know how content is used & can optimize it’s effectiveness through data to help the sales force sell. Know who reads your documents, where they spend time & who they share them with. Understand your prospects engagement & transform the way you sell forever. Align sales & marketing departments with a library of approved content, & make sure everyone shares the latest version. Analyze the effectiveness across your team, optimize content & build winning sales decks. Stockholm, Sweden

Attensa attensa.com Rather than piecing together information services, sources & alerts, aggregate your resources into a unified solution. Use cutting edge tools to filter and deliver relevant information to the people you support – saving them time & keeping them focused on information that matters to their work. Portland, OR

Attivio attivio.com Unified information access platform: Active Intelligence Engine® (AIE®). Ingests both structured & semi-structured data, Big Data & unstructured content, from a wide variety of databases, document repositories, content management systems, email systems, websites, social media & file servers

AvayaLive Engage web conferencing in virtual 3D environments for meetings, training, sales & support. Collaborative web browsing & accessing/presenting marketing material in on-demand, web-based, immersive collaboration environments. I worked on this during my time at Nortel Networks.

Avitage avitage.com

Bantam live (acquired by Constant Contact in 2011)

Beehivr Sales Enablement beehivr.com @beehivr empower sales forces with a sales enablement platform to enhance client meetings, facilitate employee training, & gather valuable insights. Adaptable mobile sales app allows sales teams to transform traditional presentations & client meetings, into interactive experiences. Allows for flexible flow of information & the possibility to adapt content, as the conversation unfolds. Assembles all sales collateral & client information in one app, allowing sales teams to save preparation time & focus on more value added tasks. New team members benefit from a rapid & easier onboarding process with instant access to all pertinent information, offered on an interactive & intuitive interface. Up-to-date content allows your team upsell & cross-sell & ensure that brand message is delivered more consistently across the market. Montreal, Canada

BigMachines Inc bigmachines.com Nov ’13: Oracle completed acquisition of BigMachines! Accelerate the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, & an easy-to-use workflow approval process, accessible anywhere, on any device. Flexible, scalable, enterprise-ready CPQ solution ideal for large companies looking to optimize complex selling processes

Bigtincan bigtincan.com single unified solution that securely delivers the right content to the right users at the right time & location on any mobile device. Access to all relevant content combined with all tools needed to enable a mobile workforce to be productive, delivered with information security & content governance capabilities needed to achieve information risk, compliance & security objectives. Provides intelligent insight into user interaction & utilization of content. Unlocks field expertise, creates expert networks & enables knowledge sharing across teams.

Bit.ai bit.ai @Bit_docs “Smart Document Collaboration for Teams! Your complete document ecosystem. Create, Manage, Track all from one simple to use platform.” Collaboration tool that empowers sales teams to make marketing & sales materials while collaborating in a common workplace. Sales teams create, customize, collaborate & share sales proposals, sales decks, & client facing material. Receive notifications whenever a client or prospect views your sales proposal. Get engagement metrics e.g. how much time they spent on your smart document, how far they scrolled (scroll ratio) and how often they returned to the documents you shared. This data is extremely useful as you can instantly receive feedback on your proposal & make changes to improve the sales collateral you & your team create. Add a lead capture form while sharing a document. In order for your recipients to access the shared documents, they’re required to fill out their name, company, email &/or phone number. Salespeople can also password protect their documents or even add an expiration date after which, the documents can’t be accessed. San Francisco, CA

BizSphere was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below).

Bloomfire bloomfire.com

Brainshark brainshark.com

Brandobility brandobility.com brand content management between partners, offices, & teams. Division of NAPC comprised of brand industry experts. Value Added Service Provider, Brandobility helps US-based Bynder clients implement their brand portal solutions. Bynder getbynder.com brand portal tool helps marketing & branding teams within enterprise organizations to create, store & publish new marketing materials both online & through print channels. Digital Asset Management (DAM) module: Tool to centralize, organize & share all your digital media files. Easy-to-use, yet rich on functionality. Save time & hassle when working with media & collaborating with colleagues. Bring marketing collateral, products & digital media together. Product Information Management (PIM) module: Facilitates maintenance of product data. Simplify product communications: Enables you to integrate product information when creating new marketing collateral. Publication of product information to publishing channels (such as sales applications & resellers) fully automated. Boston & New York

Bridge Metrics bridgemetrics.com Extend the value of your marketing assets by enabling your channel & partner sales and marketing teams to customize, distribute & track content on the fly! Texas, US

Bsharp bsharpcorp.com @bsharpcorp Mobile sales enablement tools accelerate sales through continuous training, effective sales conversations & more productive sales reps: Inform, train, assess, equip, hear from & motivate the sales team. Mobile platform & services methodology to help you build a formidable team. Continuously train thousands of sales personnel across geos; Keep them informed of important decisions at the corporate office; Send product collateral, brochures, videos for customer use; Get info like sales, inventory, merchandising, customer meetings for analytics daily. Marlborough, MA, USA & Bangalore, India

Bynder getbynder.com (see Brandobility)

Callidus calliduscloud.com (Callidus Software Inc. purchased iCentera) CallidusCloud has not just iCentera for content, but also CPQ tools, marketing automation & more. Ensure sales reps & external partners have the knowledge, motivation & tools to sell more, faster & spend less doing it. Lead To Money suite includes Enablement, eLearning, Sales Coaching, Sales Incentive Compensation, CPQ, CLM, Pipeline & Forecast Intelligence, Territory & Quota, Customer Feedback to Action. Dublin, CA, US

Canidium canidium.com

Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes your valuable media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – important sales collateral is accessible from mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, US

cegeka cegeka.com @cegeka Swiftslide swiftslide.eu Make your sales easier, better & more efficient. Delivers up-to-date content straight from your Marketing department to Sales when & where they need it. Improves communication between these two key departments & optimizes the sales process to prospects. Everything can be done remotely, with improved results, instant feedback & an overview one click away!

Chatter see Salesforce.com below

Chemistry usechemistry.com Enterprise web & tablet technology built to align Sales & Marketing through 3 of the most critical components: Digital asset management, integrated data collection, & customized sales tools. Kansas City, MO

ClearSlide clearslide.com Their acquisition of SlideRocket let’s you create & edit presentations in the cloud. Collaborate with sales to develop high-impact collateral: Mix & match content on the fly. Provide sales teams with updated marketing content. Distribute & refresh collateral to multiple teams. Control what content your sales team is using, editing, & sharing. Organize content so it’s easy to find for specific use cases by adding tags. Analytics: Gain visibility into what content your sales team uses. Learn which collateral is effective with prospects & customers. See how long people viewed presentations: slide-by-slide analytics

Collected collected.io “Don’t just store your files. Use them. Find your old proposals, notes, reports, and more, as you work.” For sales & marketing proposals, legal briefs, press releases, social media blogging, etc “Easily connect Collected to your cloud-stored content: Box, Dropbox, Google Drive, OneDrive, enterprise support and custom deployments for SharePoint, Salesforce, & more” 30 days free + 30 days per referral. Pittsburgh, PA

Combionic combionic.com Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within MS PowerPoint to have all the context/tags captured automatically and the slides are already uploaded / available in the cloud based slide library which works great for accessing & generating on the fly from tablets. Experts in compliance software & work flows. Germany & Switzerland based

CommercialTribe commercialtribe.com video-based practice solution: Enables sales training to stick – helping sales reps hit the number. Using video & associated content, reps can view & share peer best practices, practice by recording themselves, submit their scenario for manager & peer feedback, & refine until they have it right. Reps actually teach & learn from one another.

Compelligence compelligence.com founded by CI professionals who saw, sales teams consistently want customized CI data that is specific to their deal and CI analysts are constantly making custom Excel sheets & slide decks. Competitive content is frequently located in different places in the company & is difficult for sales teams to locate quickly. Executives want up-to-date information on industry threats & trends. There are few effective means for collecting competitive information from multiple parts of the company. Pismo Beach, CA

Compendian compendian.com small vendor with a solution named CollaboRate: Capturing & capitalizing on the corporate assets & tribal knowledge organizations already have. Delivering knowledge & assets to the people who need them, right when they need them. USA

CONSENSUS (formerly DemoChimp) goconsensus.com DemoChimp Rebrands as CONSENSUS demochimp.com Product demo automation software. Breaks down demo content & adjusts the duration, order, depth, focus etc… based on a quick survey that weights what is more important in the given demo. Highly customized demos with Demolytics (analytics on your demos). CONSENSUS makes it possible for sales and marketing professionals to create interactive customized demo videos that give each buyer an overview of a product’s value proposition. American Fork, UT

Content Raven contentraven.com @ContentRaven offers a sales enablement platform used by large enterprises [of for example 45k sales reps worldwide]. Manage, Distribute & Track Digital Media & Content Anywhere, to Any Device. Get Results, Be More Effective, Reduce Costs. Globally distribute content to any device, from any file sharing solution & Salesforce. Track delivery & usage, analyze performance, & reduce costs. Cloud-based portal (can be white labeled) with APIs to an existing system, or via file sharing solutions like Salesforce, SharePoint, Dropbox & GDrive. Framingham, MA

ContexTip contextip.com @contextip the right insights at the right time with the right context. In large globally spread sales teams, where many divisions often sell into the same accounts, the potential to cross-sell often goes unrealized because information is trapped in silos. ContexTip digs through all data in Salesforce & recommends the best sales executives across divisions to reach out for help with a deal. A recommendation engine gives a ring-side view of your account & helps your team with timely, relevant & optimal date to help the deal move further & faster to closure. Have the power of critical information at your finger tips just when you need it. By Lister technologies, India.

Corporate Visions Inc. marketing & sales messaging, tools & training company, announced June 25, 2014 it acquired Launch International, Inc., a communications company specializing in marketing & sales enablement content corporatevisions.com Larkspur, CA

count5 count5.com sales people never read the sea of email from their boss & dozens of other resources within the company. Q MINDshare™ “cuts thru” the clutter to drive employee/sales alignment: A cloud platform on PC’s, Smart Phones & Tablets to get the attention of employees, spoon feed high priority content, then report back that it was received & understood. Let’s you prioritize, schedule & deliver content based on business importance using a proprietary notification system. Control who gets content & the days/times it gets delivered. Knowledge Retention Module: Automate proven scientific methods for training reinforcement to drive faster adoption & ROI. Communications Module: Engage users with high priority communications & tasks, then track views, feedback & understanding. Coaching Module: A collaborative interface where managers support employees while they execute specific activities & goals. Atlanta, US

Coveo coveo.com @coveo transforms businesses by improving customer engagement & upskilling employees by providing the best information, every time, everywhere. AI-powered Search for every Salesforce community & app. Immediate access to all the content, wherever it resides. Québec, Canada

Creative Cafe creativecafehq.com turned into B2B Sales Content b2bsalescontent.com MICRO-AGENCY, AUSTIN, Texas

CustomShow customshow.com presentation software that allows to build custom branded presentations that look better than your typical PowerPoint presentation while still incorporating important metrics & reporting needed for sales teams to track engagement. Create customized & branded presentations while equipping teams with access to a slide library in a fully cloud-based environment. Incorporates analytics, the ability to conduct web meetings, integration with SalesForce.com, all while customizing to your own brand standard.

d!NK dink.eu Sales library on tablets enables customer facing staff to adapt interactions with customers/prospects to what interests them. Makes sales more effective; better qualification, condensed sales process. Belgium

DemoChimp see CONSENSUS

Direxxis Marketing dmEDGE™ direxxismarketing.com Distributed Marketing Portal March 2015 Broadridge Financial Solutions, Inc. acquired Direxxis LLC, a provider of cloud-based marketing solutions & services, to expand its suite of solutions for wealth & asset managers. “Financial advisors are moving from a mass marketing approach to data-driven strategies in which timely content can be tailored & distributed through both traditional & emerging channels”

DocSend docsend.com @DocSend Providing analytics & control for documents you send. Know more. Work smarter. Move faster. “Goodbye email attachments. Hello revenue.” Makes salespeople more effective by enabling them to track, control, send, & present sales materials with real-time document analytics. Analytics allow to understand how your documents are being viewed, right down to the time spent on each page. Know what content is working and what’s not. Maintain control even after you send. Send documents on your terms. Create multiple links per document & control them individually. Limit or turn off access at any time. Rest easy knowing your content is secure. San Francisco, USA

DocShare docshare.io @docshareio Track document opening & performance with easy to share weblinks. Document tracking app by SalesHandy.com @sales_handy (send, track, control, engage & present sales collateral with actionable document analytics. CENTRALIZED SALES COLLATERAL: Manage all your sales documents at one place. Organize your files by teams, company or private.) India

Docurated Inc docurated.com Faster deck creation, Access the newest & most relevant content, Assemble new pitches in minutes, Pitch better & more often, Seamless integration with existing file storage, Automatic indexing & visualization of content, Mobile & desktop access. NYC, NY

DOOLY www.dooly.ai angel.co/dooly @doolystated Combination of machine learning, natural language processing, & speech analytics as an ear on calls, notes, emails, & other data sources to connect information in the moment & help teams be more productive, close more deals, & find new ways to delight customers. “You’re chasing someone across departments, trying to find that white paper your coworker remembers coming across many moons ago so that you can send it to a prospect.” Wouldn’t it be great if you didn’t have to chase information around, but had that information at your fingertips? Dooly is a participant on the call & already knows that the prospect would benefit from a white paper, & because it’s connected to everything else, it knows where to find it. Vancouver, BC, Canada

DSG Consulting dsgconsulting.com @JustAddDSG Our passion & focus is enabling every sales channel to implement your company’s vision & strategy. “Playbook based solutions that enable every salesperson, sales manager and channel partner to implement your growth strategy through content, tools, and training.” Little Rock, AR

DTI dxform.io @Dxforminc “enables leaders, tech teams & sales forces to perform at the highest levels”. Digital Transformation & Sales Transformation. If you want to better enable your sellers and frontline managers, and transform your sales force to generate and win more opportunities, we can help. Our Sales Enablement Services include: Sales Readiness Diagnostics, Buyer Persona Development, Sales Playbook Development, Sales Enablement Advisory Services, Sales Enablement Support Services. Raleigh, NC

EarthIntegrate See Pageflex below earthintegrate.com Marketing technology with a platform called Pando: Relationship Marketing Platform providing sales enablement, marketing automation & content management, all while maintaining crucial approval workflows & compliance requirements. Virtual content + marketing technology = a productive sales force. Pando makes localized marketing possible for national brands by integrating their content, assets and data sources to create 24/7 highly personalized marketing support. Houston, TX Pageflex acquired EarthIntegrate in April 2015.

elandas elandas.com @elandasnow Flexible sales & marketing solutions for the regulated life sciences industry. Deliver customized, regulatory-compliant sales materials into the hands of your sales force within days, not weeks. Adapt to rapidly changing trends with tools that give you flexibility & control. Coordinate efforts of disparate & cross-functional business units for more efficiency – allowing you to sell more sooner. With elandas sales reps will: Learn about access changes that provide growth opportunities in a given territory sooner. Create relevant & compliant materials for digital presentation or print to get to the point quickly during sales calls. Enjoy more realistic sales goals set by management. Get the control needed to hit the ground running & be ahead of the game. Saint John, New Brunswick, Canada

Enable5 former VONICAL vonical.com full-service agency that spun out its enablement software as a service under the name ENABLE5 enable5.com (HQ Ottawa, Canada; also Japan, Ireland, London UK, San Fran USA)

engage former workface workface.com Sales Enablement Chat Tool. Helps close more sales by enabling your sales people to instantly meet today’s web-based customers with extraordinarily personal, multi-channel, real-time video, audio & text chat. Everything you need to create, manage & track enterprise-level chat 2.0. Incl. file & video storage and mobile apps. “Not just chat or web conferencing. It’s live sales enablement.” Rebranded to engage engage.co Minneapolis, MN

ENHATCH enhatch.com enterprise tech startup helping sales & marketing team conquer complex sales through a mobile SaaS apps platform. The technology allows for a fully branded experience that can be customized to meet any business need and deployed directly to internal users, third-party distributors & end customers. Functionality geared towards field sales & marketing teams for presenting custom pitches, accessing relevant content, & collaborating with others. Enhance sales productivity & effectiveness while providing seamless access to backend CRM systems. CLS will be available for download on the AppExchange and can bi-directionally synch with Salesforce. NYC, US

FatStax fatstax.com Catalog app that helps sales reps embrace the iPad

fileboard fileboard.com Centralize your Sales Collateral: Fileboard comes with full enterprise-grade file management. “One source for your marketing collateral with deep engagement insights!” Marketing Automation only tells you what content generates most leads or traffic, not what content is most used & contributed most to won deals. “Once Fileboard is connected with your CRM, a marketing manager can see for every single piece of content how much it has contributed to opportunities that are lost & won. Engagement scores for each asset help to understand what type of content resonates with prospects & where more or similar content is required.” Know how & where to focus your content creation efforts on. iPhone & iPad app enables you to sell anywhere. Connect your live presentation to a Salesforce account, opportunity, contact or lead. 14 day free trial. HQ in Mountain View, CA + office in Amsterdam

fision fisiononline.com Marketing Automation & Sales Enablement Cloud Platform

FusionGrove fusiongrove.com @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. Our data-driven solution gives your business an edge in selling across the entire portfolio & accelerating time to revenue. Helped Cisco, Dell, Citrix & other B2B companies improve campaign results & partner engagement. Sydney, NSW, Australia

Game Plan gameplanhq.com iPad app; connects to Box.com, DropBox, SharePoint 2010, Amazon S3

Guru getguru.com Chrome web extension that sits on top of pretty much anything you do on your computer, & intelligently surfaces the relevant information right when you need it. Experts such as product or marketing, can create cards with all the latest, verified information about a certain product release, marketing initiative, competitive landscape, etc & that information will be surfaced to sales teams or support teams at the moment they need it. Also integrates with other web services, such as Salesforce or LinkedIn. Philadelphia, PA

Handbook App handbookapp.net Infoteria Corporation, TOKYO and CUPERTINO, Calif.

Highspot highspot.com sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. Seattle, WA

hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands & retailers. “Managing product information sucks. You are faced with more information to manage, more digital channels to oversee and more demand for product images, descriptions, videos, and more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content.” Toronto, Canada

Hubspot hubspot.com inbound marketing & sales platform. Cambridge, MA

Illumineto illumineto.com @IlluminetoSpark Cloud-hosted, mobile-ready SaaS application which helps B2B sales professionals quickly find, package & deliver information most relevant to a prospect’s specific buying need. (Sales reps spend more than 30% of their time looking for content. 50% of the time they never find what they need.) Search personal, corporate & shared content sources. Integrates with your personal & corporate cloud storage, video & CRM systems. Hours of unnecessary effort are eliminated from the reps’ day, resulting in more sales wins. As a subject matter expert, share that knowledge through your Spark pages & content. Maryland, US

Immediately immediatelyapp.com Track from your phone & computer when your emails get opened, get reminders to follow up with leads, offer suitable meeting times, & use email templates for sales pitches. “closing deals is no longer a 9-to-5 job. You’re always selling/closing. If you don’t, your competition will. Having perfectly-timed actionable information, & the right tools to take action, is the winning formula.” San Francisco

Impartner impartner.com (formerly known as TreeHouse Interactive) @ImpartnerPRM SaaS-based Partner Relationship Management & Marketing Automation Platform (MAP) solutions, Impartner PRM. Deploy a Partner Portal in 30 days. Mobile-responsive Partner Portal that integrates the full suite of technologies needed to serve partners anywhere with deal registration, on-demand co-branded collateral, RFP submission, training, & sales enablement tools. Salt Lake City, Utah, US

inkonit inkonit.com/sales-enablement/

InQuira (Oracle purchased InQuira) inquira.com

InsideView insideview.com

Insite Software insitesoft.com acquired Sales Enablement & Digital Content Delivery Provider Storyworks1 “Acquisition bolsters the company’s connected commerce platform strategy, adding rich functionality to address the new realities in the era of digitally enabled B2B selling” Minneapolis, Dec 2015, Insite Software, provider of business-to-business (B2B) commerce & data-driven solutions for manufacturers & distributors, announced it acquired mobile sales enablement & digital content delivery platform provider Storyworks1

iPresent Ltd. iPresent.com @iPresentapp a sales engagement platform. “Same message, same content, same branding across multiple platforms and devices. Run iPresent on all the major mobile platforms.” Run a tablet alongside a phone on one user license. 14-Day Free Trial. Hampshire, UK & Sunnyvale, California, USA

Jive jivesoftware.com

Jostle jostle.me techcrunch writes “[…] wants to put a fresh face on intranet software. […] aims to make it easier for companies to publish news stories & announcements, host online discussions & share other relevant information like team directories. Features a Yammer-like chat tool. Integrates with the likes of Active Directory & other directory services to make onboarding easy. It also supports most popular single sign-on solutions & offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts & Drive. Vancouver, Canada

Kapost kapost.com content marketing software platform. Enables marketers to succeed as publishers by helping them generate content ideas, manage the content production process, & develop traffic-generating links to their content. Manage every aspect of your B2B content lifecycle – from ideation to distribution – & optimize every single asset. Streamlines your distribution process, enabling you to publish to an internal library & across channels. Simplifies content discovery & tracks internal usage of current content among teams. Manage your entire content lifecycle, collaborate & produce more efficiently, & measure the impact of every single asset through the entire buyer journey. Boulder, CO

Kenexa now IBM Smarter Workforce kenexa.com Mobile Learning Solution: Learning Content Management System (LCMS). Social Business Software

KiCube apps to drag & drop your marketing content to build an interactive story for devices used by your sales force. Austin, TX

KnoBis knobis.co/ @knobis_kb KNOWLEDGE MANAGEMENT PLATFORM: “A Knowledge Base that teams actually love to use.” “Somewhere along the way, Knowledge Base got really hard to use. Simple, intuitive & requires no training.” SALES ENABLEMENT: Ensure better synchronization between sales & marketing teams, & provide sales reps with the entire arsenal needed to close deals. INTRANET & CONTENT REPOSITORY: Create your own intranet with an interactive content repository, allowing employees to contribute, collaborate & share. COMMUNITY: Create a community of relevant stakeholders, & share news, product updates, tips & tricks etc. By Bellurbis Technologies Pvt. Ltd., India

KnowledgeTree knowledgetree.com Right content, right time, right in salesforce.com – Sales teams sell more when they use effective presentations, data sheets, & case studies. Makes sales enablement easy by surfacing the best content for any sales process – instantly in salesforce.com

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information.

Kuvana, Inc. kuvana.com @TeamKuvana See buying signals instantly: Alerts for opens, videos, PDFs, links, web pages and CRM. Key prospect interaction is captured, and followup actions made easy. Marketing Asset Analytics. Asset Libraries: Easily insert marketing collateral into your sales emails. And see the stats as they roll in. Try it free. Atlanta, GA

Landslide Technologies landslide.com resource library for easy sharing, retrieval & managing: j2 Global, Inc. acquired it. See j2global.com or campaignercrm.com

Launch International launchinternational.com “a Corporate Visions company” See Corporate Visions Inc. (the marketing & sales messaging, tools & training company, announced June 2014 it acquired Launch International a communications company specializing in marketing & sales enablement content)

Leadstalk leadstalk.pro small vendor/agency focused on Mauritius

LearnCore learncore.com/sales-enablement/ @LearnCore Sales training & coaching platform built with enablement in mind. Empower your sales teams. Increase Rep Productivity: Make sure the entire sales team is always up to speed & communicating consistently. Messaging, Demos, Objection Handling, Onboard Reps Faster. Deliver just-in-time learning to the right people at the right time. Chicago, IL

LevelJump leveljumpsoftware.com @LevelJumpS built on the Salesforce platform. Correlate all of your enablement efforts to real CRM metrics & milestones. Improve your onboarding process, maintain ongoing sales training, & drive revenue. Launch prescriptive & interactive programs that include videos, calls, articles, & coaching materials to continuously onboard & train your sales force in the most engaging way. Provide a modern enablement experience with onboarding, on-going training, new product launches, pre-event, & pre-campaign programs your teams can complete on the go. Practice with video-first coaching rooms assigned to your managers & teams for role play, pitches, & objection handling. Align sales & marketing message consistency by reviewing pitches, providing scores & feedback, and certifying your reps. Centralize training videos & coaching content in a library directly in Salesforce, & categorize by themes, win stories, or use cases. Accelerate deals with recommended content based on stage, products, competitors, or any custom fields on leads, contacts, accounts, & opportunities in Salesforce. Save reps time by linking additional resources to videos, from your CMS, to PDFs, & any other tools. Ramp reps faster by publishing training videos & coaching collateral to help them at any stage of the sales cycle. Toronto, ON, Canada

LIA liaapp.com mobile app that pushes correct sales materials to each rep & then sends analytics back to management to help sales & marketing be more effective together. Old brand: LiberatedIntelligence.com Digital Asset Manager

Lionboard Analytics, LLC lionboard.com Saas-based Analytics Platform & Benchmarking Solution for Sales Enablement founded 2017. Helping Sales Enablement Leaders prove their financial value & elevate their conversation with their executive team, to help them transition from a tactical pursuer of “random acts of enablement” to become an influential voice in the formulation & execution of their company’s Go-To-Sale Strategy. Connects the dots between sales enablement & a company’s financial performance. Presents that information in a simple, “fitbit-like” dashboard that can show the value of the sales enablement team. Hence, it’s not adding to the number of sales rep facing tools. Palatine, Greater Chicago Area, Illinois, US

LiveHive livehiveapp.com allows channel managers to gain live insight into partner selling activities. iOS app / single destination to get the most current business documents, campaigns and product materials and then analyzes who is using what & which materials are most helpful to channel partners. San Jose, CA, US

LogicBay logicbay.com

Lurniture lurniture.com Accelerate your sales by delivering the right sales training at the right time – right within Salesforce. Develop your team’s selling skills faster, Increase deal sizes & close rates, Clone your top performers, Track the ROI of your training efforts. Built 100% native on salesforce.com (SFDC), Toronto, ON, Canada

MarcomCentral marcomcentral.com an online, on demand marketing assets management (MAM) solution

Mediafly SalesKit mediafly.com ensures sales teams, partners, & customers have immediate and secure access to the latest sales & marketing materials, whether online or offline.

Membrain membrain.com @membrain_com Sales Improvement Software that helps B2B companies execute their sales strategy & achieve consistent performance in complex sales. Allows you to integrate educational information, collateral & guides in the right context – your sales process. This helps all your sales people to increase their skills from hire date through every deal they work. Provide training material to reinforce new knowledge; Ensure that everyone uses the same sales language; Provide deal-level coaching to increase win-rates. CONTENT IN CONTEXT: Provide sales collateral from the right context (sales process); Use in-process sales guidance to get new hires up to speed; Model the behaviors of top performers & share best-practices. ENGAGE: See when your customers engage with your content. Stockholm, Sweden

Miller Heiman millerheimangroup.co.uk @MHGroupEMEA Empowering your sales service team to be ready to win more! Strategy Ready: BE READY to enable your sales & service strategy with consulting & research services. Consulting services that serve your business performance. London, UK

Mindmatrix mindmatrix.net Sales Enablement software for manufacturing: Marketing for the manufacturing industry means you have to nurture great b2b relationships while simultaneously supporting geographically dispersed distribution-channels. As a manufacturer, success depends on how well your brand is marketed & sold by your distributors. Give salespeople their own personalized portal that will arm them with the tools they need to engage prospects, leads & customers. Pittsburgh, PA

MindTickle Inc. mindtickle.com @mindtickle 360 degree Sales Readiness Solution (Accelerate time-to-productivity of new sales reps). Onboarding. Ongoing. Coaching. “Anytime Anywhere: Native Mobile app & responsive design built on HTML5 delivers a rich user experience with high usability.” Reporting “Pull reports, slice and dice data & analyze performance of sales teams by location, department, product line or any custom parameter.” San Francisco, CA

MING Labs minglabs.com User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Full disclosure: I’ve worked here. Berlin, Munich, Singapore & Shanghai based.

MobileForce Software (see Sales Velocity below)

MobilePaks mobilepaks.com Content management tools guide marketers to develop & deliver content in a way sellers learn, retain & use it. Automatically suggests reference materials, short training bursts & customer facing collateral in context – when & where sellers need it. Measurement & analytics provide indicators of sales effectiveness & content ROI. Available as stand-alone web apps. Can also be integrated with partner portals & CRM systems like Salesforce, Oracle CRM & Microsoft Dynamics. Started as an idea&product of VIA, Inc. a communications & custom eLearning company. Doing business as MobilePaks LLC an Oregon corporation

Modus modusengagement.com @modusengagement MODUS ENGAGEMENT, INC. is “committed to driving the innovations needed to shape the future of marketing, sales, and customer engagement through digital technology solutions.” Solutions include App Data Room (see above). With a focus on sales enablement, content activation, and lead capture, our feature-rich platforms offer easy-to-use tools that require virtually no training. Minneapolis, MN

Moxtra moxtra.com Create compelling sales pitches with audio & visuals to sell more, faster. Bind together & customize all relevant sales material to craft the perfect pitch. Share it with your prospects & get instant realtime feedback on your proposal. Engage leads with interactive vocal & graphic annotations. Easily coordinate with support staff while out in the field. Close more sales & entice repeat-business by keeping it all together.

Mutual Mobile, Inc. mutualmobile.com Create rich user experiences that re-invent how businesses engage the world through mobile. Custom software solutions. Increase the demonstrable value of mobile. Austin, TX

Nolinio nolinio.com @nolinio platform that enables to easily distribute content & tools within attractive, customizable, mobile apps. “Put an end to bulky, out-dated 3-ring binders, catalogs & brochures & enable your team to easily find, use & share the information they need at the moment they are talking to customers or making decisions.” Lancaster, PA, USA

n-tara ntara.com also SalesEnlightenment.com

octiv octiv.com @octivinc streamlines creation, collaboration & delivery of mobile-responsive, online documents. Less paper, more time. Helps Sales reduce time spent creating proposals, presentations, quotes, SOWs & other common documents. PROPOSALS: Engage prospects & customers with compelling proposals. Create standardized docs using data & systems you already have, & send them instantly online. PRESENTATIONS: Give presentations that engage prospects. Create personalized documents using existing data & present from anywhere, from any device. QUOTES: Generate accurate, personalized quotes in just minutes. Track engagement & effectiveness throughout the sales cycle. SOWS: Draft statements of work & collaborate with prospects. Edit & redline in real time, removing the friction of offline negotiations. Indianapolis, IN

Omni-Share omni-share.com Cloud-based CMS Sales Enablement & Marketing business tools: Empowers ‘heads’ of sales & marketing teams to quickly create, manage & distribute innovative presentations & content live to their employee’s desktop, tablet & mobile no matter where they are located in the world. A brand of Clarity International, UK

OneWindow onewindowapp.com @OneWindowApp takes your standard Office 365 deployment & makes it specific to your industry & organization while removing the cost & complexity you would find with custom on-premise solutions. The Corporate Social Intranet Meets The Modern Digital Workplace: Collaborate, communicate & engage. Brings together the components of the Microsoft Office 365 platform into one single digital window. CONNECTS PEOPLE TO: People, Community, Projects, What’s Happening, Easiest Document Upload, & Social. Bethesda, MD & Woburn, MA

OnMessage itsonmessage.com MessagingInfusion App (iOS, Android) & Cloud-based solution provides customer-facing employees with instant access to the messaging they need – when they need it. Through an intelligent semantic-based search Messaging Infusion App provides sales professionals & employees with the relevant messaging they need to be successful in sales or customer–specific situations. With a simple search (i.e. How does a CIO in the retail industry benefit from our disaster recovery solutions?), it aggregates & delivers search-specific messaging content & tools.

Ontuitive ontuitive.com Recommends resources relevant to the selected products, market segment, competitors, sales process stage, etc. Pushes contextually relevant resources directly within the Salesforce.com record without the need to access a separate portal or search. Ontuitive’s solution is a Force.com application which is installed and fully integrated with your instance of Salesforce.com. Netherlands / UK / US

OptifiNow optifinow.com @optifinow See what collateral the sales team is actually using. Track leads from acquisition to converted customer. Immediately route leads to the appropriate sales team. A common platform to store & activate marketing content. Deliver “sales ready” leads to sales teams. Deep analytics to drive insights into how customers interact with sales collateral, & how to further optimize it. Measure conversion, response & engagement. Understand content effectiveness & engagement to inform strategy. Avoid spending time maintaining & supporting separate, non-integrated communication applications. Control brand standards through content management systems. CA, USA

Pageflex pageflex.com @PageflexInc tailor-fitted Distributed Marketing Platform helps enterprises conduct better local marketing. If an enterprise has 50+ distributed end users – such as sales reps, field marketers, affiliates, partners, or franchisees – distributed marketing is critical to driving brand activation at a local level. Pageflex’s Distributed Marketing Platform empowers field teams to customize, create, & circulate marketing campaigns that drive results, all while upholding your brand’s integrity. Manage, track, & assess every piece of marketing material that’s communicated to customers, ensuring full visibility into your brand’s presence. Marlborough, MA (Pageflex Acquires EarthIntegrate to form one of the Largest Localized Marketing Vendors, Apr 30, 2015)

Paperflite paperflite.com @paperflite Sales Engagement Platform to help sales reps close deals faster. Paperflite connects marketing content with sales conversations to enable sales reps deliver hyper-personalized conversations. Offers a range of analytics on content effectiveness so Reps can easily access the best fit content to craft a personalized dialogue. See what sells & use that to make contextual conversations with your buyers. Publish & distribute sales materials to users across geographies through customized streams. Reduce content overdose by allowing reps to subscribe to streams of choice that air relevant content. They can follow best rated collaterals their peers use to close sales deals. New York & Delaware, USA

Pegasystems pega.com @pega strategic applications for sales, marketing, service & operations that drive business agility for Global 2000 enterprises. Sales Content Management: Share, discuss, & work together on content for any sales situation. Intelligently guide B2B or B2C sales professionals & automate the sales process with Pega Sales & Onboarding. Cambridge, Mass.

Pepperi pepperi.com @pepperiltd mobile sales suite for brands & wholesalers. “Our solutions transition companies into mobile sales, enabling them to increase B2B revenues, while shortening the order-to-cash cycle, & elevating brand image. The Pepperi SaaS platform combines catalog order taking, mobile CRM, merchandising, order management & B2B e-commerce into mobile apps that are simple & fun to use.” NYC, USA

PerfectPitch24 perfectpitch24.com Access Mobility, Inc. is the owner of Perfectpitch24.com Indianapolis, IN, US. Arm your sales team with this native iPad app or an equivalent HTML5 web version for those with PC, Mac or Android devices. Email documents fast, easy & hassle free. Display your sales materials in one place

Perperitus Sales solution perperitus.com UK based

Playboox Playmaker Solution playboox.com @playbooks provides software & services that enable sales teams to optimize and standardize their sales processes, messaging & tools. San Francisco, CA

PocketWorks Mobile Ltd, UK pocketworks.co.uk Enterprise iPad & smartphones solutions in Leeds, UK

PointForward pointforwardsoftware.com @PointForwardHQ Certify new reps and launch messaging at scale. San Francisco, CA

Point of Reference point-of-reference.com @crinsights Give reps access to essential reference information in a familiar interface. Because ReferenceEdge is a native Salesforce app it’s accessible from within Salesforce mobile solutions. Ensuring reference functionality is in the right place, at the right time yields higher usage & adoption. Prevent Reference Overuse: Keep track of how customers are being used, how often & for what so you don’t wear out your welcome. Set limits on the number of times in a given time period an account or contact can be used for reference activities. Reference Content | Manage & Share: Customer videos, case studies, press releases & quotes are easily tagged, activated / deactivated & shared. Extensive meta-tagging makes sure content is consistently found & used, which is the only way to realize a return on content investment. You define the tags (for search). Denver, CO

Pop Art popart.com @PopArt custom software company specializing in mobile apps, digital asset management & sales tools. Sales Enablement Tools: Custom mobile applications to modernize your sales process & close more deals. Their sales enablement tools are mobile apps, custom-built each time to fit the exact needs of your business. Improve your company’s ability to close sales. Engagement & Conversions: Analytics to understand the strengths & weaknesses of your sales process. Continually improve your customer engagement & conversion rates. Onboarding: Decrease time to full productivity for new hires by having all up-to-date training collateral available in one place. Training: Educate, develop, & equip your sales team with up-to-date, standardized training collateral. Asset Distribution: Sales & marketing assets always up-to-date & easily accessible via mobile apps. Sales Communications: Capture customer details, preferences, & contact information in the app or integrate with an existing CRM. Manage customer relationships & easily send assets & communications. Portland, OR

PostBeyond postbeyond.com cloud-based employee engagement & advocacy platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, and measurable way. PostBeyond Inc., Toronto, ON, Canada

Postwire postwire.com looks like Pinterest for Sales Enablement. “Share videos, photos, links, & documents in a visual way.” Aims to “be the hub of all business content & with a mission to change the business-to-business sales process”. Freemium business model. Lexington, MA, US

PresentiGO presentigo.com @presentigo presentation platform designed for sales teams, combining next-gen visual presentations on tablets with in-field sales reps management. San Francisco

Pressly hello.pressly.com/usecases/sales-enablement/ @pressly Empower your team with a sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub […] Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. […] useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further. Toronto, Ontario, Canada

ProductByCloud productbycloud.com platform that connects the entire sales side of the business in real time. Gives reps access to the most important information on your solutions & how to sell them, anywhere on any device. Improves sales performance by heightening expertise & connecting team members – even the most remote ones. While clients have done their research & planning, what they still require is an expert partner to challenge their assumptions, provide real insight & guide them to a good decision. The role of the Sales Rep evolved: Expert on industry issues, solution details, the competitive landscape & how to best structure a solution. speakfeel.ca SpeakFeel Corporation, Guelph, ON, Canada

Prolifiq prolifiq.com Mobile apps for Life Sciences companies. News, industry, product & incentive program information on your mobile device (tailored specifically to you). Approved promotional content in one mobile library. Online or offline, access content to share with customers. Deliver the information they need (from PDFs to video): The latest version, pre-approved & compliant. Time & target follow ups more effectively by understanding exactly how customers interact with your messages. Real-time data: Who has read your messages, what links have been clicked & what attachments have been consumed. Beaverton, OR

Promatum promatum.com supply your sales & marketing teams with the opportunity to increase their performance by using innovative knowledge management software. Gone are the days of emailing a video link asking for people to watch it. Add it to Promatum and everyone can watch it in their own time anywhere, while it is all evidenced in their own activity stream. The platform lets you effortlessly create amazing content (video, copy, quizzes & more) that your team can access anywhere – in the office or on the move. Powered by Webanywhere Chicago, IL

Quadmark www.quadmark.com “Portfolio and Product Selectors, Up-Selling and Cross-Selling Tools, Messaging Assets.” as well as “Customer & Market Insights, Channel & GTM Analysis, Portfolio Analysis, Business Case Generation” etc. US, Singapore, China, UK

Qvidian (Sant & Kadient had merged into Qvidian in the past) qvidian.com Now owned by Upland Software, Inc. see below

Revegy revegy.com DYNAMIC PLAYBOOKS: Deploy your best practice process, tools, collateral, eLearning and other assets based on the vertical industry, solution or role. Accelerate onboarding by providing key tools, assets & learning when they’re needed. Fast-track new product launches with a guided process and a wealth of “just in time” support tools – from value statements to objection handling capabilities. Atlanta, Georgia

RISEcx former SpinRiot spinriot.com founded in 2012, Portland, Oregon now RISEcx risecx.com A scalable way to deliver adaptive content strategies to support unique customer experiences. Cloud based collaboration platform, easy to deploy, easy to learn, easy to use. Your brand powered by data driven marketing so you can see what’s working. Seamless interactive presentation created from your existing assets (video, PDF, PowerPoint, images, YouTube).

RO|innovation (RO|enablement) roinnovation.com

SalesBean salesbean.com @SalesBean a platform to align your sales team with everyone else in the organization. Mobile (iPad or Android application) or web platform. “Sales Enablement Hub for Accelerating Sales. Seamless synchronize the most important sales documents to your mobile device.” Atlanta, GA

Salesbook salesbook-app.com Dedicated, CRM independent, interactive mobile app for customer facing sales. User friendly Configure Price Quote, SFA, Sales, Presentation, Sales Management & Training. Quick mastery & standardization of sale procedures. Sales materials always available & up to date. Warsaw, Poland / Austin TX

SalesBrief salesbrief.com @SalesBrief SaaS technology company focused on improving the way B2B companies sell products & services. A digital sales room for each of your deals, curated specifically for your prospects’ needs. SalesBrief analyzes the prospects that are most interested in your story, and delivers the content that will get them to sign on the dotted line. Marketing collateral & sales proposals are easier to find & faster to deliver using SalesBrief. Providence, Rhode Island, US

Sales Enablement Centre member of the FD Centre Family of Corporations. Former operators that design & implement sales enablement solutions that grow your business. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics & Tools to impact business insight, sales coverage & deployment, product/services delivery, sales reporting, account planning, & use of sales talent. Vaughan, ON, Canada Now GrowthPoint growthpoint.io Mississauga, ON, Canada

Sales Enablement Group (SEG) salesenablement.com provides advisory & consulting services to transform the way their clients sell. Principal Craig Nelson co-founded iCentera in 2003. Today the iCentera solution is part of CallidusCloud (see Callidus above).

Salesforce.com salesforce ‘Sales Cloud’ files & libraries Keep the most up-to-date sales tools in front of your sales & marketing teams, and eliminate mistakes in the sales cycle by managing & publishing the most accurate product specs, contract documents, & price lists. Quickly see commonly viewed files, get realtime alerts whenever content is updated, & use tags to easily classify content across libraries. With your Salesforce.com account you also have Chatter for free. Apps for Chatter are available for Windows, OS X, iOS & Android

Salesframe salesframe.com Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS & Android. Finnish company; client base so far mostly Finland-originated B2B companies.

SalesHood saleshood.com @SalesHood sales productivity SaaS platform engaging salespeople to share best practices & learn from each other. Increase deal & ramp velocity fast. Do sales training & onboarding. Publish sales content to reps. Run weekly sales meetings. Facilitate peer-to-peer coaching. Available for web, iPhone & iPad. San Francisco, CA

SalesITV salesitv.com.au @SalesITV Delivering extraordinary ROI to clients by empowering sales managers to be better sales coaches using world-class sales training methods. “We blend world-class content, a proven sales & sales coaching methodology, online tools & a highly experienced team”. Sydney, Australia

Sales Outcomes salesoutcomes.com

Salespatron salespatron.com @salespatron mobile-first sales enablement solution: Easily distribute any sales content to your sales reps with a single click/tap & ensure only the latest content gets used. With advanced analytics, find out how your content gets used in the field & align sales & marketing goals. Find out how your content gets used & create better content. Have a structured analytical way to know which pieces of sales content gets used more often than others & by whom. Use these insights to create even better content next time to improve rep productivity. Increase ROI on marketing content by helping reps close more deals. Reps gets insights on how clients are engaging with their emailed sales content with analytics (when was content opened, which pages were read & for how long). Allows reps to follow-up smarter & close more deals. Reps have all content available at their fingertips neatly organized & updated any time on any device, even offline. New Delhi, India

Sales Pitch Pro salespitchpro.com @salespitchpro app / tablet based sales enablement tool. Upskills sales teams to allow technical product qualification, standardises sales pitches, promotes cross selling & provides sales management analytics. AI equipped front line sales enablement app pushes sales teams to correctly qualify the customer needs & identifies solutions from within a product portfolio, increasing customer engagement, reducing sales cycle time & increasing sales. Analytics from customer meetings are used to drive continuous improvement through a sales process, leveraging customer success from across a team to improve sales performance. Colchester, UK

Sales Velocity by MobileForce Software mobileforcesoftware.com @MobileForceSW making it easy for field sales teams to work smart via a next-generation mobile engagement & productivity solution that delivers contextually relevant information, at the right time, on any device. Uniquely connects to a wide variety of cloud & on-premise enterprise applications & data sources, automatically orchestrating & synthesizing the information into contextually-relevant user experiences that shorten sales cycles, reduce cost of sales, & gives field reps more “selling time” back in their day. Sunnyvale, CA

Salient6 salient6.com Designers/builders of portals/applications that drive business results & a prototype Sales Enablement tool to “increase the productivity of your sales force”. Consulting company creating end-to-end solutions that realize the full business value of the SharePoint platform. Bellevue, WA

Salire salire.com @saliresales “sales enablement company focused on reclaiming the wasted time in a sales person’s day. Our products are designed to help Sales Leaders be more effective at managing both their teams and the client.” Seattle, WA

SAVO Group savogroup.com (Investment from SAP)

Scepos scepos.com Netherlands based / Dutch

Scrimmage wescrimmage.com mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, and enhance sales productivity. Minneapolis, MN

Seismic seismic.com @seismicsoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Can sit inside the salesforce.com CRM or others. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic.

SellsPad SA, Brussels, Belgium former TappCtrl tappctrl.com now branded as SellsPad sellspad.com Take orders on the go right from your tablet. Always up to date, fast & secure. Improve your sale cycle efficiency. Have the right information at the right time: Documents, presentations, client info, catalog, etc. even when you are offline. Simplify reporting for the people in the field & get detailed information about what really happens in the field. Brussels, Belgium

Sendside sendside.net Customer Communication Platform & Secure Communication Network. Goes beyond simple security & takes electronic communication to a new level enabling high-impact, interactive, one-to-one communications between an organization & its clients, customers and/or prospects via the web. Sendside Deliver: Secure, cloud-based message & document delivery service. Unlike email & other paper-based methods, it helps simplify gathering important documents relating to a transaction & send them to interested parties.

SETVI setvi.com @SetviApp mobile sales enablement platform. Enables marketing & sales leaders to distribute, manage, update, & control marketing & sales materials instantly, from one central, cloud-based system. Make new or updated content available for instant access by your sales force. BUILD DYNAMIC PRESENTATIONS: Create unique presentations on-the-go & on-the-fly by combining PowerPoint decks, Keynote decks, PDF documents, video, images, live websites, YouTube videos, Vimeo videos, dynamic spreadsheets, 3D graphics, HTML5, & more. Understand which materials are being used by sales representatives & which materials are not. Analyze how customers & prospects engage with your materials. Philadelphia, PA, US

ShineCX Pty. Ltd. Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD was incorporated on 2015-05-07. Brisbane, Australia. At least for Australia they seem to be partnering with RISEcx (see above). [Together?] developed a platform that leverages the convergence of education, sales & marketing. Currently connecting to Salesforce Healthcloud to be Healthcloud’s first integration partner as they enter the field of Patient Engagement.

showcase showcasecloud.com Catalog, order, & file management app system for sales & marketing professionals. Content at your Fingertips: Sales reps have all of the most recent content they need right where they can always find it. Easy to update: Marketers & managers rejoice! Showcase lets you distribute sales collateral in just a few clicks. Boost sales effectiveness: Forget paper & dump the big screen. Professionally engage prospects with stunning visuals, all from your tablet. Showcase HQ, Logic Solutions, Ann Arbor, MI, US

Showcase Workshop (Showcase Software) showcaseworkshop.com Has customers all over the world. The Showcase Presentation app is free and available for iOS, Android, Windows 8 & web browser viewing option so you can present the same information across your tablets, smart phones & computers. Turn your files into a mobile toolkit with a custom designed interface to match your styleguide. Field-based teams can share any approved file, right from their tablet & see when it was downloaded. Real-time information on the usage of the app by field based teams. Monthly fee per user. Wellington, New Zealand

Showpad showpad.com @showpad Combined iPad app & online platform. Turns each iPad into a sales enablement tool. Sales enablement platform – makes content easy to find, present, share & measure. Empowers businesses to deliver their content to the right audience at the right time with the most intuitive & robust content platform. Sales & marketing teams work better together to engage with audiences, advance conversations, inspire loyalty & accelerate the business. Can be deployed quickly & scales for any company. Headquarters in Ghent & San Francisco, + offices in Portland & London.

SKURA SFX Sales Enablement solution skura.com Next-generation Adaptive Sales Enablement platform built for the Sales Rep & Company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, & usability required for real customer engagement, & real sales enablement. Oakville, ON, Canada

SmarkLabs smarklabs.com @SmarkLabs communications agency. Develops sales playbooks based on a communications framework built to enable front line sales efforts. Bridges the gap between sales & marketing through integrated strategies that develop buyer demand & optimize revenue acquisition. Chicago

Squirro Squirro.com Harvest content that matters: Revolutionize the way you gather/store/use content that matters. Switzerland based

Storyworks1 (See Insite Software) Storyworks1.com digital content delivery platform that connects sales & marketing with the content, knowledge & tools they need to create powerful customer buying experiences, anywhere. Founded in 2012. Old branding: Storyworks OnDemand storyworksondemand.com Minneapolis, Minnesota, US

Swiftslide (see cegeka above)

SwissVBS swissvbs.com @SwissVBS Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

The Brevet Group thebrevetgroup.com sales training & sales enablement firm. Tailored/Customized sales performance solutions that help clients in a variety of industries sell smarter. In addition, their online sales training platform, Brevet Online Academy, works as a turnkey sales training solution for companies. Atlanta, GA

THE MAREK GROUP, INC marekgroup.com FIELD SALES ENABLEMENT PLATFORM: Branded user interface with an intuitive user experience for desktop & mobile devices. Recommends the right content, at the right time, & in the right medium. Personalize, customize & localize content in multiple marketing tactics & media. Built-in brand & legal compliance. Real-time business intelligence for marketing, operations & the field user. OMNI-CHANNEL MARKETING: Digital asset repository. Integrated Direct Market Campaigns – Print, Email, Purls, Mobile. Social Media Content. Variable, Print-On-Demand Content. TV & Radio Spots. Printed & Downloadable Sales Collateral. Printed & Downloadable Sales Presentations. Trade Show Material. Personalized Landing Pages & Micro-Sites. Waukesha, Wisconsin, US

Tiled tiled.co @tiledco Dynamic Content Publishing for Sales & Training: Selling is a dynamic conversation. Tiled lets you build, publish, & share engaging presentations across any device. Quickly convert existing sales material into powerful interactive experiences. Build app-like presentations using a simple drag and drop interface & give your content the medium it deserves. Keep your sales teams up-to-date with the latest and greatest. Present & Share Anywhere. Measure Activity. Track presentation analytics to drive more effective presentation delivery. San Diego, CA

TinderBox gettinderbox.com “empower reps with pre-built selling material easily found in a central repository, while continuously measuring messaging effectiveness with content tracking”

ToutApp toutapp.com Sales Communications Platform. Close more deals faster with the power of tracking, templates & real-time lead scoring. Fits into Gmail, Outlook, Salesforce & more. Share trackable presentations & documents. Schedule delivery. Track when emails are opened, links are clicked, your leads visit your corporate website, & when your presentation/documents are viewed. Share templates, best practices & analytics across sales & marketing. Gain data on what type of messaging drives results. Train new hires with a template library. Increase collaboration&communication across the team. SF, CA

Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content. Organize your advocates into teams, discover original content, optimize your content for social networks, and analyze your results. Type in a keyword or point us to a URL to create a “trap”, and we’ll quickly deliver you content that’s relevant. Your traps are updated constantly with fresh content, so you’re always up-to-date. Looking for something more specific? Our robust search feature will give you the precision you’re looking for. San Francisco & Portland, US

Tree House Interactive / TreeHouse Interactive (see Impartner above)

Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada

Unboxed Advisor unboxedtechnology.com @unboxedtech custom training & sales enablement solutions work alongside sales reps to provide a better customer experience to the buyer. Interactive demos, guided selling, content library, simple account management, & powerful reporting. Provide a consistent marketing message with smart recommendations which help customers make confident buying decisions. Richmond, Virginia

Upland Software, Inc. uplandsoftware.com owns Qvidian (Sant & Kadient had merged into Qvidian in the past) qvidian.com Upland Software, Inc. (cloud-based Enterprise Work Management software) announced Nov. 17, 2017 that it has acquired Qvidian Corporation (provider of cloud-based RFP and Sales Proposal automation software). The purchase price was $50M in cash. Upland expects the acquisition to generate annual revenue of approximately $19.5M of which approximately $17.3M is recurring.

UpSync UpSync.com Sales Process Empowerment & Presentation Tool for web, iPhone, & iPad

urCollection urcollection.net @urCollection Distribute documents hierarchically: from CEOs, Sales managers & Marketing managers to the sales force. Only administrators can edit documents, share them with the sales force & decide which actions the sales force can take with the documents. Manage & protect documents by using analytics & geo-location. iPad app by App2U S.L., Barcelona, Spain

vablet vablet.com Deliver more relevant sales presentations with focused content, branded messaging, customized HTML5 sales tools & forms delivered anywhere to the devices your team uses most. Everything is available in Vablet’s single source business solution for iPhone, iPad & Windows 8. Integrates seamlessly with your cloud based marketing solutions. Syncs your field sales rep’s call activities with Salesforce & your marketing automation solutions to provide the enhanced metrics needed to make your sales charts move up & to the right. Irvine, CA

Veelo veeloinc.com @veeloinc Sales Enablement & learning platform: Increases sales effectiveness & marketing ROI. Guide your sellers with intelligent, actionable recommendations of content & coaching. In the moment & tailored to the sales opportunity. Ramp new hires faster & support better sales performance with tools to develop & deliver coaching in ways proven by science to be the most effective. Present from any device & dramatically increase customer engagement. Share content with just two clicks & see what sellers & customers use most. Portland, OR

Vidyard vidyard.com @vidyard video solution to help you close even the toughest of deals more quickly & easily. Tools & data you need to maximize audience engagement, convert prospects through the sales funnel, & measure the true impact of video. Access all your video content from mobile or desktop; Hand-pick the ones that are perfect for the specific lead; Create a custom video playlist; Record a friendly, personalized video greeting if you wish; Create & send an email using well-designed layouts; Track who is watching what to gain insights on leads & close them more quickly & easily. Kitchener/Waterloo, ON, Canada

Vivisimo Inc (acquired by IBM) Now, Vivisimo Velocity Platform is IBM InfoSphere Data Explorer

White Springs Ltd white-springs.com @WhiteSpringsLtd delivering Sales Enablement software to help sales transformation & training companies drive client value. Partnering with them to embed the sales process & methodology into the every-day existence of sales teams

Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA

Wittyparrot www.wittyparrot.com Instantly access & reuse relevant information on any device to save time. Share best practices across teams to improve performance & consistency. Align sales & marketing messaging, maintain freshness of content, track usage. Cloud-based content delivery platform that helps companies to speak with one voice™. Bay Area / San Francisco, US & Bangalore, India

woolloo woolloo.com @woolloohq mobile content delivery platform that simplifies brand alignment, enablement & sales execution like never before. “Beautiful Content. In Context.” Marketing, sales & HR professionals can now drive engagement while gaining insights into what truly resonates. “Extend the reach of your field force with our virtual rep: Compliment or replace field activities through mobile push communications direct to your sales channel.” Surry Hills, Sydney, Australia

Woople woople.com Hosted video-based sales enablement platform. Target content to staff & measure its adoption

xfi xfi.com/saleshawk/technology/ SalesHawk® “built from 3 layers of technology that are fully-integrated and harnessed to address your key sales challenges”. Amongst other things Sales Resource Automation® & Knowledge base (Data, content, and knowledge repositories)

Yammer yammer.com Founded ’08 & acquired by Microsoft ’12. Now part of the Microsoft Office Division. Extend the collaborative power of Microsoft SharePoint by using it with Yammer — the enterprise social network.

Yooba yooba.com @YoobaStudio Sales Meeting Performance Management Platform. Buyers today are more informed which means they are more in control of each sales opportunity. Sales people today have to be more advisers than ever before to build trust. They need to act as experts to create measurable business benefits by solving the customers needs. Yooba ensures that your salespeople are armed with: The right knowledge – Specific to the current selling situation – At the right time – In the right place – Tailored to the needs of the buyer. Craft beautiful, branded material with the user­-friendly design studio with 3D capabilities, polls, forms, & video. Marketing & management departments can instantly publish updates to reps— anytime, anywhere. Backend analytics record how presentations were delivered, & which material & messaging captivated clients. Get an unprecedented, comparative view on rep’s performance. Stockholm

Zoomforth zoomforth.com @Zoomforth Create personalized, content-rich web pages & emails to more quickly develop relationships with prospects. Gather rich media content (like videos, PDFs, articles) and organize it into beautiful, trackable, online presentations & pages for sales, recruiting & learning & development purposes. Customize your outbound sales emails with personalized video. Gather video testimonials, case studies & quotes from your customers & leadership. Organize links, videos, PDFs & PowerPoints into secure, branded, trackable pages that impress prospects & allow you to control the story you’re delivering to accounts. Host & manage all your sales collateral in a simple but powerful content library. Take advantage of in-depth analytics that reveal what content is resonating with your audience. San Francisco, CA


CRM magazine’s article ‘Sales Enablement Tools’:

“[…] Scott Santucci [has] seen an explosion of interest in this area over the past year. As with any technology, however, those rushing to buy the hot newness without first establishing a clear strategy are doomed to fail. It’s not that there’s a lack of information—far from it. Instead, it’s hard to wade through the sheer tonnage of information and determine what’s up-to-date, relevant, and in a form amenable to the particular sales conversation. “It’s a very simple, yet really complicated problem […] Santucci says each of the relevant vendors — including BizSphere, iCentera, Kadient, and Savo Group — cater to slightly different problems. […]”

In case you have not seen ‘Is Sales Enablement just lipstick on a Knowledge Management pig?’ It is a must read by Gerhard Gschwandtner (@gerhard20).

Job opening – SaaS, Sales Enablement at Insight

Old! Out dated!

Job: SaaS, Sales Enablement

Company: Insight

Location: Tempe, Arizona

Job Status/Type: Full Time, Employee

Job Category: Sales/Retail/Business Development

Occupations: Technical Presales Support & Technical Sales

Industry: Computer Hardware

Career Level: Experienced (Non-Manager)

Insight is a leading IT solution provider of IT products and services. Insight offers over 200,000 brand-name IT products from leading manufacturers, such as HP, IBM, Intel, Cisco, Microsoft and more. Insight’s comprehensive services offering assists customers with implementation and integration of the latest IT solutions organization-wide. Small and Medium Business (SMB), Enterprise customers and government and education customers can turn to one partner for hardware, software, peripheral, service and solution needs. Insight is an Equal Opportunity Employer M/F/D/V.

SaaS Specialist

The Software as a Service (SaaS) Program – Sales Enablement Specialist responsibilities include supporting the SaaS category by creating strategic sales and marketing for internal sales teammates and external SaaS prospects / clients. The individual in this position is a subject matter expert in the cloud computing space and creates / writes the content to be used in SaaS sales enablement material and SaaS marketing campaigns. This position also coordinates with other Insight departments (i.e. sales, marketing, etc) and SaaS partners to ensure successful execution of the SaaS go to market plans.

Duties may include but are not limited to managing functions relating to:

· Create and write the content for all requested SaaS sales and marketing material including, but not limited to cloud computing trends newsletters/articles, sales talking scripts, marketing emails, sales enablement cheat-sheets, client documentation, flash or recorded demos, etc.

· Organize and continually update information repositories for sales teammates and clients (i.e. Intranet site, external website, etc)

· Organize and execute a detailed SaaS marketing plan for 2010 that will properly represent both Insight and SaaS partners’ initiatives.

· Review, update and maintain existing SaaS sales and marketing collateral and proactively work with SaaS partners to incorporate new material.

· Coordinate sales and marketing events such as sales blitz days, CIO roundtables, client road shows, etc.

· Work with Product Management to solicit and retain marketing funds from SaaS partners.

This position directly interacts with the following areas and staff:

* Marketing

* Sales

* Product Management

* Clients


To perform this job successfully, an individual’s background and experience must meet the following criteria. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* 3 plus years in the information technology industry (IT sales, consulting, IT management, technology support management, and/or pre-sales experience)

* Experience and knowledge of Cloud Computing and/or Software as a Service

* Experience in solution selling and/or services sales

* Excellent writing skills and the ability to author sales enablement documents that will produce impactful results from pieces such as SaaS talking scripts for sales teammates and email marketing to clients positioning SaaS solutions.

* High degree of overall technology services knowledge and experience in information technology infrastructure, systems, applications and utilization.

* Previous experience in a reseller, VAR, vendor, channel, consulting company, call center, and/or other technology based business to business sales company and/or previous IT management or IT support management experience in a large company with a large number of internal and/or external clients.


· Successful execution of the SaaS marketing program

· Partner SaaS marketing funds contributions / supplier reimbursement growth

· Sales revenue and GP growth Software as a Service category


Education and/or Experience

Bachelor’s degree preferred, but a combination education and relevant business experience will be considered


Send resumes directly to: kfinnegan@insight.com

February 2010 issue of CRM magazine: Sales Enablement Tools – The relevant vendors

I keep a work in progress list of Sales Enablement vendors. In its February 2010 issue CRM magazine does a great job at singling out the relevant vendors:

Sales Enablement Tools

Make the Selling Simpler: Organizations want sales reps to have access to the right information at the most critical moments
By Christopher Musico

“[…] the sweet spot for sales enablement—defined by IDC as “the delivery of the right information to the right person at the right time and in the right place to assist in moving a specific sales opportunity forward.”
Scott Santucci, senior analyst at Forrester Research, says he’s seen an explosion of interest in this area over the past year. […]
Santucci says each of the relevant vendors—including BizSphere, iCentera, Kadient, and Savo Group—cater to slightly different problems. […]


  • $135,262 is spent, on average, in support costs per year for each salesperson.
  • 7 hours per week is what the average salesperson spends looking for relevant information to prepare for sales calls.
  • 50 percent of the information is pushed through email.
  • 10 percent is “made available in a useful format.”

Source: Forrester Research & IDC Sales Advisory Service


BizSphere — BizSphere Sales Enablement consists of four separate applications involving both sales and marketing: Sales Web, Document Generation, Content Landscape, and Editors.
iCentera (www.icentera.com) — iCentera Enterprise Edition 6.0 offers wiki-page builders, customizable portals, custom tabs, a company newsroom, and dynamic email.
Kadient — Kadient Dynamic Sales Content, Sales Playbooks, and Sales Performance Analytics can be accessed directly from within sales force automation systems via productized integration with Salesforce.com and Oracle CRM On Demand.
Savo Group (www.savogroup.com/sales/effectiveness) — Savo Sales Asset Manager provides an organizational structure to enable sales pros to rank content, based on business rules, to recommend content for each particular selling situation.”

Read the full CRM magazine article ‘Sales Enablement Tools’.

Enterprise 2.0

2 in the cloud
I just discovered the blog sachachua.com where @sachac – Enterprise 2.0 consultant at IBM – has been blogging for many years.

On June 30, 2009, Sarah Lacy @sarahcuda wrote the following post on Techcrunch (I’m posting it here mainly because it led me to the Sales 2.0 case studies “Dell Makes $3 Million From Twitter-Related Sales” and “Comcast’s Twitter Guru Speaks”):

“I still think “Enterprise 2.0” is a meh business trend with a horrible name. It’s not that social media/collaboration tools don’t have a role in business, and I agree there are some situations where consumer tools aren’t the right fit. A great example is Twitter versus Yammer. (Oh, if you only saw the conversations that happen on TechCrunch’s Yammer feed…)

But I don’t see Enterprise 2.0 becoming a big area of corporate spending. The tools are too cheap and easy to replicate with tons of free alternatives, and many of the vendors are just not ready for prime time. One exception might be blogging software, but don’t most companies who want a corporate blog have one by now? Rather than the next Oracle (who by the way was one of the study’s underwriters) or even Salesforce.com emerging from this space, I’m betting that existing software-as-a-service companies incorporate the functionality themselves or you get a lot of built-in-house code.

There’s also the problem that nearly 20% of executives have no idea what “Enterprise 2.0″ is. That comes from a new study that’s actually talking up the adoption of Enterprise 2.0. It points out that 40% didn’t know what it was at the beginning of the year, so at least that’s progress. What’s more it says that 50% of those surveyed consider enterprise 2.0 to be “very important” to their business success. (Of course, I think working out everyday is “very important” to my weight loss goals…doesn’t mean I actually do it.)

Still, given that number is so high, it stunned me that the study also said only 7% of people over the age of 45 think that Twitter is an important rapid-feedback tool for business. Sadly, it’s not much better among younger folks: Only 27% of those between the ages of 18-30 say Twitter is an important rapid-feedback tool for business. What? Really? You may think we obsess about Twitter too much on TechCrunch, but clearly most business folks aren’t getting the memo.

Let’s put aside for a moment that there are pretty well proven test cases on how Twitter utilization has helped companies like Dell and Comcast. Paying for outreach or collaboration tools without first checking out what a free, easy tool like Twitter could do is missing the entire point of the cheap flexibility and ubiquity of social media. Put another way (and to paraphrase James Carville): It’s a recession, stupid. Try the free tools first.”

Discuss Sarah Lacy’s blog post on Techcrunch.

Here are all my blog posts on Sales 2.0

Here are all my blog posts on Twitter