The Sales Enablement SaaS market has reached $3Bn USD in annual revenue

Over 11k LinkedIn users have Sales Enablement in their current job title on LinkedIn now:

The most recent addition to my overview with 621 line items for market players in Sales Enablement and related industries was:

AccessBell accessbell.com @access_bell Founded in March 2020 you could call Access Bell inspired by COVID. Customized video conferencing for enterprise workflows. Customized, self-serve, fully-managed video conferencing for your workflows & apps. Expand your Zoom experience with features incl. real-time collaboration, personal notes, & agendas that sync with tools you already know & love. Take personal & collaborative notes & assign action items during the meeting. Organize your meetings with an agenda to indicate the progress of the meeting. Integrate seamlessly with Slack, Drive, Email, & other productivity tools. Track user engagement & better understand your meeting participation. Palo Alto, CA

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

For my Sales Enablement SaaS market overview chart (where the first 16 market players aren’t in order of revenue) I have the annual revenue at $3Bn. USD for the first time now:

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz): Customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

16-Oct-2020, ZoomInfo acquired clickagy.com @Clickagy provider of artificial intelligence-powered buyer intent data.

13-Nov-2019, ZoomInfo, powered by @DiscoverOrg, acquired Redmond, Washington-based AI startup Komiko. Komiko’s technology will be incorporated into @ZoomInfo’s InboxAI tool.

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com/actoscrimmage/ the companies announced 11-SEP-2020.

My complete overview with over 621 line items has dates to sort by latest edits.

Updated Market size overview: The players with the most Sales Enablement acquisitions

The players in Sales Enablement with the most acquisitions in this space:

Microsoft: Office / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) 9
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes 9
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack 9
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6) 6
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn 6
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Mediafly (Alinean / iPresent / Presentify) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2
Impartner (Treehouse Interactive) acquiring TIE Kinetix’s TCMA business 2
SalesLoft (Costello, Noteninja) 2

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

Recent acquisitions caused my latest updates to my Sales Enablement SaaS market overview chart (where the first 16 market players aren’t in order of revenue):

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc 

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com/actoscrimmage/ the companies announced 11-SEP-2020.

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz) customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

My complete overview with 621 line items has dates to sort by latest edits.

Countries with large offices of Sales Enablement vendors (links to my specific lists):

USA 393
Canada 52
Australia 42
UK 34
India 27
Germany 22
Sweden 8
Denmark 7
Switzerland 7
Netherlands 7
Belgium 5
NZ 5

Here are the virtual selling skills challenges rainsalestraining.com found in a survey:

Source: rainsalestraining.com

Job openings at Miro.com: Sales Enablement Program Lead in Austin, US or Los Angeles, US

Sales Operations Team:
Job opening: Sales Enablement Program Lead
Employer: MIRO miro.com @MiroHQ

Locations: AUSTIN, TX or LOS ANGELES, CA, USA

About the team

You will join a highly motivated, energetic Sales Operations Team that takes pride in growing customer relationships, running strategic sales cycles, and delivering the Miro value proposition to a diverse base of accounts across various industries. The Sales Enablement Program Lead is an ambitious & organized professional who will drive our Onboarding program, various Enablement trainings / projects, and work with our LMS to help our Sales and CS teams grow and retain customer relations. Your success will be measured by the overall business impact of our onboarding programs, deployment and execution of data-driven Enablement initiatives, & how well you partner cross functionally to achieve Sales and CS success.

About the role

As the Sales Enablement Program Lead, you will partner with various key stakeholders to evaluate and optimize the existing sales onboarding programs to take them to the next level. Ideally, you have been a key member of Sales Enablement at a high-growth SaaS company.You will be responsible for enhancing our Sales & CS Bootcamp, as well as develop a formalized 30-60-90 day program aimed at decreasing ramp times and increasing sales velocity. You will also be responsible for managing and optimizing our Learning and Content Management system for our growing Sales & CS counterparts.

What you’ll do

  • Align with key stakeholders across various functions to build and refine a 30-60-90 onboarding program for our Sales and CS roles
  • Define requirements for in-person, virtual, manager-facing certifications and self-paced learning curriculums
  • Set clear onboarding goals and metrics for Sales Development, Account Executives, Account Managers, and Customer Success Managers
  • Manage and optimize our Learning Management System and various self-serve Onboarding programs
  • Manage and optimize our Content Management System, ensuring our new hires have the tools and resources they need to be successful

What you’ll need

  • 2+ years experience in Enablement and/or Training roles
  • 2-4 years of Sales experience
  • Proven history of running Enablement projects
  • Experience with Learning Management Systems
  • Experience in a fast-paced, dynamic environment
  • You are results-oriented and excited by the prospect of fueling the continued growth and success of Miro by growing our sales pipeline!

What’s in it for you

  • Excellent Medical, Dental + Vision health benefits
  • Scrappy startup environment with hyper growth potential where you’ll learn best in class skills
  • Competitive salaries + Flexible time off
  • 401k matching + Stock options
  • Free lunches + Office snacks
  • Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
  • Distributed team across offices globally in San Francisco, Los Angeles, Austin, Amsterdam, + Perm

About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. With over 8 million users, Miro is trusted by Dell, Cisco, Salesforce, PWC, EY, Deloitte and many more global companies of all sizes.

At Miro, we are a team of dreamers. We look for individuals who dream big, work hard and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves everyday. If this sounds like something that excites you, we want to hear from you!

Check out the career page for all open roles or hop onto this Miro board to learn more.