Sales Enablement software market to reach $4Bn USD in annual revenue in 2021

The “sales enablement market that’s projected to be worth $2.6 billion by 2024, according to Markets and Markets.”

From my own research, the Sales Enablement software market reached $4Bn USD in annual revenue in 2021 already. The following is how I see the main players & their market share (based on crunchbase.com data which is often wrong or outdated)

The first 19 are not in order of revenue:

b2b_sales_enablement_saas_martech

I track the number of LinkedIn users with Sales Enablement in their current job title. 5-Feb-2020, LinkedIn had 10,540 users like that globally.

The use of the term Sales Enablement in job titles on LinkedIn obviously includes many employees of Sales Enablement SaaS software vendors, but nevertheless it more than tripled since August 2015 when I started tracking it. [My blog turned 12 years old in 2021.]

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement Platforms (SEP) / Software as a Service (SaaS)
  • Marketing resource management (MRM)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms
  • Learning Management Systems (LMS) for sales

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors:


Paul Krajewski LinkedIn
twitter @SalesEnablement
German citizen. Permanent Resident in Canada & Australia. Spent 2007-’09 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, Sr. Product Manager at Pivotal Labs from Jan-’15 to Jul-’19.