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Sales Enablement vendors worldwide

linkedin

I track the number of LinkedIn users with Sales Enablement in their current job title. 12-Jan-2022, LinkedIn had approx. 14k users like that globally. It includes many employees of Sales Enablement SaaS software vendors. Nevertheless, that’s more than 4x since August 2015 when I started tracking it. [My blog turns 13 years old in 2022.]

The use of the term Sales Enablement in job titles on LinkedIn hit a local maximum just before COVID-19 which also seems to have caused a massive spike in interest (search traffic):

Google Trends – trends.google.com

google_trends

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement Platforms / Software as a Service (SaaS)
  • Marketing resource management (MRM)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms (SEP)
  • Learning Management Systems (LMS) for sales

…with a focus on improving the internal & mobile experience of B2B companies for all staff / partners who touch accounts.

b2b_sales_enablement_saas_market_12_JAN_2022

My count is over 186 relevant vendors


Paul Krajewski LinkedIn twitter: @SalesEnablement
linktr.ee/SalesEnablement
Based in Sydney, Australia. 2007-’09 at Nortel Networks in Toronto, Canada in Global Marketing; looking after the Sales Enablement application for Nortel Networks’ 4000 sales people globally. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, then Sr. Product Manager at Pivotal Labs from Jan-2015 to Jul-2019. Co-Director Founder Institute Australia

Recent acquisitions in Sales Enablement in 2021 and 2022

Screen Shot 2022-01-18 at 8.38.54 am13-Jan-2022: eLearning Brothers, LLC (American Fork, Utah) solidifies position in Video Learning as it acquires Rehearsal rehearsal.com (by Rebellion Training, LLC; headquarters Reno, NV). Learning solutions company eLearning Brothers @eLearningBros announced the acquisition of Rehearsal, a video-based practice & coaching platform. The video-based Rehearsal platform lets users practice skills, submit videos for review, & receive manager feedback or automated scoring powered by advanced AI technology. Since the beginning of 2021, Rehearsal has been directly integrated into The Rockstar Learning Platform by the eLearning Brothers.

10-Jan-2022: Upland Software, Inc. Nasdaq:UPLD uplandsoftware.com @UplandSoftware acquired Objectif Lune Inc. objectiflune.com @objlune enterprise software for document composition & business communication automation. With Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, & mobile platforms.

Screen Shot 2022-01-18 at 8.34.31 am11-Nov-2021: Connective acquired by Nitro gonitro.com “Nitro Software, Inc.” Stock Symbol ASX:NTO. Australian-based document productivity software firm Nitro Software wants to conquer the global eSign market, starting with the AU$110M acquisition of Connective connective.eu a European eSign company. On 22-Oct-2015 Nitro had already acquired doxIQ.

Screen Shot 2022-01-12 at 9.01.39 pmNICE nice.com @NICELtd owns MindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support.zScxWaBz_400x400 NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel

17-DEC-2021: Mediafly mediafly.com acquired InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps. InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions, had already acquired Olono olono.ai @OlonoAI on 3-Oct-2019.

Denave denave.com @denaveglobal Management Consulting. Services: Intelligent Database Management, Retail Analytics, Digital Marketing, Telesales, Field Sales & Marketing, Events & Experiential Marketing, Retail Audits & Visual Merchandising, Sales Training, Sales Process Automation. On 15-Nov-2021, Updater Services Pvt. Ltd (UDS), Chennai-based, acquired a controlling interest in Denave which sees itself as a technology-driven sales enablement company (but mostly a service portfolio). New Okhla Industrial Development Authority, Uttar Pradesh, India

Older deals (However, I had missed the rebranding):

InsitePortfolio insitesoft.com @InsiteSoftware Dec-2015, Insite Software acquired Storyworks1 former Storyworks OnDemand. Mar-2017, Storyworks1 rebranded as InsitePortfolio. Insite Software Screen Shot 2022-01-14 at 12.44.58 amacquired Sales Enablement & Digital Content Delivery Provider Storyworks1. Minneapolis, USA. 16-Dec-2019, Insite Software was acquired by Episerver episerver.com @episerver (global software company with offices in Nashua, NH, USA & Stockholm, Sweden; offering web content management, digital commerce, & digital marketing). Optimizely @Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’.

Upland Software acquired Objectif Lune & Sales Enablement automation Bigtincan announced Bigtincan for Salesforce on Salesforce AppExchange

10-Jan-2022, Upland Software, Inc. (Nasdaq: UPLD) uplandsoftware.com @UplandSoftware announced it acquired Objectif Lune Inc. objectiflune.com @objlune enterprise software for document composition & business communication automation. With Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, & mobile platforms.

“We have long invested in the document workflow category and with Objectif Lune we can support even more of the document lifecycle for our customers,” said Jack McDonald, chairman & CEO of Upland. “This means we can help businesses produce more sophisticated paper documents where they are still required, replace paper with digital delivery where desired, & enable document digital transformation without requiring companies to change their legacy systems.”

While the business world becomes increasingly digital, many global companies still need to produce paper documents, either because of customer demand or to meet regulatory requirements. The challenge, however, for many companies is they need to find a way to compose, automate, & exchange documents based on content from their existing back-office systems to produce interactive business communications, while maintaining compliance & reducing production costs.

Upland’s document workflow products – which include AccuRoute, FileBound, InterFAX, & Upland Intelligent Capture – improve productivity & reduce costs by enabling digital transformation for any size business across industries such as healthcare, financial services, legal, government, & education.

The purchase price paid for Objectif Lune objectiflune.com & related entities (incl. the assets of a US reseller) was $29M in cash at closing (net of cash acquired), paid out of cash on hand, & a $5.3M cash holdback payable in 12 months (subject to indemnification claims). Upland expects the acquisition to generate annual revenue of at least $13M, including at least $12M of recurring revenue, & will be subject to reductions for deferred revenue discount as a result of GAAP purchase accounting currently estimated at $4M for the remainder of 2022 & $1M for 2023. The price paid for the acquisition is within Upland’s target range of 5-8x pro forma Adjusted EBITDA & it is expected that Objectif Lune will generate at least $5.2M in Adjusted EBITDA annually once fully integrated. The acquisition will be immediately accretive to Upland’s Adjusted EBITDA per share contributing at least $0.3M of Adjusted EBITDA in the quarter ended 31-Mar-2022, & at least $2.6M of Adjusted EBITDA for the full year 2022 ramping up quarterly as the acquisition is integrated into model across the calendar year.

Screen Shot 2021-03-25 at 8.56.04 pmUpland uplandsoftware.com @UplandSoftware helps global businesses accelerate digital transformation with a cloud software library that provides choice, flexibility, & value. Their growing library of products delivers the “last mile” plug-in processes, reporting, & job specific workflows that major cloud platforms & homegrown systems don’t provide. They focus on specific business challenges & support every corner of the organization, operating at scale & delivering quick “time to value” for 1,700+ enterprise customers.

b2b_sales_enablement_saas_market_12_JAN_2022


10-Jan-2022, Bigtincan bigtincan.com @Bigtincan (ASX:BTH) a “sales enablement automation” software company announced the general availability of Bigtincan for Salesforce on Salesforce AppExchange, empowering customers to intelligently serve up enablement resources & insights within the CRM. Bigtincan’s data science approach delivers relevant content & training within Salesforce using a recommendation engine – allowing their customers to efficiently deliver personalized buying experiences using relevant content & knowledge.

Screen Shot 2022-01-12 at 8.30.48 am

Integrated directly with Salesforce, Bigtincan for Salesforce is available on AppExchange

  • The module brings AI powered content recommendations to users in the Salesforce.com Sales Cloud & Service Cloud, with the ability to provide content & learning recommendations to every customer-facing person.
  • Bigtincan for Salesforce adds to the core value of Content & Learning Hub and strengthens Bigtincan’s overall offering in the Salesforce.com ecosystem, allowing marketers to validate the value of their work in supporting sales success.
  • The new module is available to all Content Hub & Learning Hub customers for an additional fee starting at $12.50 USD per user/month

Bigtincan’s enablement solution addresses the needs of sellers, managers, marketers & administrators. Sellers can quickly find the most relevant content for their opportunities, share it with their prospects, & track engagement without leaving Salesforce. Managers can deliver bite-sized training just-in-time, based on opportunity characteristics from within Salesforce, where their reps spend the majority of their time. Marketers want to know which content is most effective in order to optimize resources on popular topics & formats as well as identify content gaps across various opportunity characteristics. The Bigtincan for Salesforce solution allows marketers to validate the value of their work in supporting sales success.

Bigtincan for Salesforce incorporates their recommendation engine to assist admins in ensuring that…

…the right content is delivered to the right user at the right time…

…without the need to spend hours or even days & weeks setting up & maintaining a traditional tag-based recommender. The Bigtincan for Salesforce recommender uses a combination of advanced data science techniques to constantly update & refine how content is recommended to users.

“The new Bigtincan for Salesforce solution uses AI to recommend content & training, taking the guesswork out of your sales team’s success,” said Debra Cancro, SVP of Bigtincan’s Data Products Group. “The system learns about the way our customer’s companies & products are set up—delivering a solution that is truly unique to each customer’s business.” The solution is administrator-friendly, allowing a non-technical person who understands how the business engages with customers & prospects to easily set the system up & integrate source content repositories.

“Bigtincan for Salesforce is a real game-changer for administrators, managers, marketers, sellers, and ultimately our customer’s customers,” said Rusty Bishop, CMO of Bigtincan. “With the ease of deployment for administrators, productivity and performance increases for sellers, insights into training and content effectiveness for managers and marketers, and customer engagement notifications, companies can be confident their teams are buyer-ready and can deliver a personalized, first-class buying experience.”

The new Bigtincan for Salesforce solution enables sellers to waste no time reaching out to the most engaged prospects. Sellers are notified instantly when & how buyers have interacted with shared content using detailed engagement metrics that are served up right within Salesforce — reducing the guesswork involved in deciding when to follow up.

“Bigtincan for Salesforce is a welcome addition to AppExchange, as they power digital transformation for customers by enhancing seller performance,” “[…] Bigtincan is committed to helping Salesforce users bring to life the buying experience of the future for their customers.” Woodson Martin, GM of Salesforce AppExchange

Available on the Salesforce AppExchange.

Salesforce AppExchange: Enterprise cloud marketplace, empowers companies, developers & entrepreneurs to build, market & grow in entirely new ways. With more than 6k listings, 9M customer installs & 117k peer reviews, AppExchange connects customers of all sizes & across industries to ready-to-install or customizable apps & Salesforce-certified consultants to solve any business challenge. Salesforce, AppExchange & others are among the trademarks of salesforce.com, inc.

Screen Shot 2022-01-11 at 10.25.51 amBigtincan bigtincan.com @Bigtincan is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, & easily adapted to unique business processes with highly personalized experiences that people & brands love. On a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value & guide people to the best decisions with confidence. Innovative companies like Nike, Guess, Prudential, & Starwood Hotels trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure & continually improve the buying experience for their customers.

Screen Shot 2022-01-12 at 9.38.35 am


Full disclosure / financial disclosure: As a public market investor I (Paul Krajewski) currently hold shares in both companies mentioned above: $UPLD $BTH.

Nothing on this blog nor my twitter accounts should be taken as investment advice. Not financial advice!

Sales Enablement vendor Mediafly is acquiring InsightSquared

InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions, acquired Olono olono.ai @OlonoAI on 3-Oct-2019. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD. 17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

Screen Shot 2022-01-02 at 8.35.18 pm5-Oct-2021: Aurea Software Revives InsideSales Brand, Retires XANT. Aurea @aureasoftware acquired XANT summer 2021 & will make InsideSales a critical pillar in its commerce solutions portfolio. The name change to XANT took place in November 2019. “InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton in a statement. “Over the course of 15 years—from 2004 to 2019—it became one of the most recognizable brands in the industry. We’re excited to honor that track record of success, innovation, and commitment to improving how B2B enterprises sell to each other by restoring the classic InsideSales.com brand name immediately.”

2-Aug-2021: Aurea calls itself a “business software library” because it offers one subscription that covers dozens of business software products. They added sales engagement tool XANT, which recently changed its name from Inside Sales and will now change it back. Other familiar brands on the shelf at Aurea include Jive, Infer, FirstRain, Artemis, Interleaf, and CloudFix.

b2b_sales_enablement_saas_market_12_JAN_2022

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Submit edits via this Quest.

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 7
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune  8
Adobe Experience Cloud / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 4
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 4
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Gong.io (Vayo, ONDiGO) 2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2
Screen Shot 2022-01-12 at 9.01.39 pm

NICE nice.com @NICELtd owns MindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support. NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel

Updating which Sales Enablement adjacent vendors are working on the metaverse

Since Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, etc), Microsoft and Dropbox announced their plans for the metaverse, I have updated this stand alone blog post on Sales Enablement in mixed reality 3D / AR / VR.

Now, these updates are also reflected on the latest version of my overview of the market size ($6Bn USD in annual revenue 2022) and I made it clearer on how to submit edits/changes via a quest which has already gotten great use.

In the Annual General Meeting (“AGM”) of Shareholders of Bigtincan Holdings Limited 24-Nov-2021 the company confirmed its FY 22 (financial year 2022) guidance for $109m AUD. My chart shows USD and is not forward looking for most vendors.

b2b_sales_enablement_saas_market_12_JAN_2022

Given how difficult it is to zoom in and read this chart, here are the larger acquisitions I’m aware of:

hubspot (Kemvi)
Outreach (Sales Hacker)
Persistent Systems (GENWI)
Smartsheet (Brandfolder DAM)
Sitecore (Boxever, STYLELABS, Moosend)
Adobe Experience Cloud / Marketo / ToutApp
Cincom Systems cincom.com TeamSync CPQ Sync
Canva canva.com record & download “talking presentations”. Edit video
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM
Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
Meta (Metaverse, Workplace by Facebook, Facebook, WhatsApp, Instagram, Oculus VR, etc)
Sprinklr Inc. also known as Demand Media, Inc. Sprinklr Modern Marketing; CMS
Dropbox building a metaverse. Dropbox Paper, Dropbox for Business (HelloSign, DocSend docsend.com)
Atlassian Corporation Plc: Confluence Cloud, Trello, etc (doctape.com tape.io @doctapers)
ServiceNow, Inc. (Attivio, Loom Systems, Passage AI, Sweagle, Montrêal-based Element AI)
ZoomInfo Technologies (Predecessor DiscoverOrg) TellWise, Clickagy AI, Komiko, Chorus.ai
Seismic (SAVO / SAVO Group, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly)
Microsoft (working on metaverse) Office / Teams / SharePoint / Dynamics / Azure / Delve / Xbox / Mesh / Loop / Yammer / Skype / LinkedIn (PointDrive) LinkedIn Learning
Salesforce CRM / CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture
Ziff Davis, Inc was J2 Global, Inc (Landslide Technologies Inc / CampaignerCRM / Campaigner campaigner.com @CampaignerEmail)
Gong.io (Vayo, ONDiGO)
Dialpad dialpad.com @DialpadHQ acquired TalkIQ @Talk_iq
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera)
SalesLoft (Costello, Noteninja)
Coveo coveo.com (Qubit. qubit.com)
Highspot (Highspot Spark Community)
Bigtincan [Contondo, FatStax, Zunos, Veelo (mobilepaks), Asdeq Labs, XINN, Agnitio, Clearslide (SlideRocket), VoiceVibes, Vidinoti, Brainshark]
MindTickle (conversation intelligence solution Call AI, Readiness Index)
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’)
Oracle CPQ Cloud former BigMachines Inc + InQuira
DocuSign (Revenue of SpringCM)
Pipedrive (Mailigen) Sales Docs (in beta)
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune
Drift drift.com (Acquired @GiantOtterTech AI)
Allego (Refract refract.ai)
mediafly (Alinean / iPresent / Presentify presentify.co.uk / InsightSquared [acquired Olono Olono.ai])
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS)
Unily unily.com (BrightStarr is now “Unily”)
Foleon (Foleon B.V. formerly Instant Magazine)
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company)
Impartner (Treehouse Interactive) acquiring TIE Kinetix’s TCMA business
Cirrus Insight (Attach.io)
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch)

Screen Shot 2022-01-12 at 9.01.39 pmMindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support. NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing.

I track the number of LinkedIn users with Sales Enablement in their current job title:

linkedin

I keep a work in progress list of vendors / services / solutions for…

Sales Enablement platforms (SEP), Digital B2B Marketing/Brand Asset Management (DAM), B2B Sales Knowledge Management (KM), Sales asset management (SAM), B2B Sales Content Management Systems (CMS), Digital Content Management for Sales (DCMS), Sales Engagement Platforms, Learning Management Systems (LMS) for sales…

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors and I’m estimating the market size for 2022 to be $6Bn USD:

Besides updating my chart…

b2b_sales_enablement_saas_market_27-DEC-2021

…I’m also updating an Airtable that you can export/download yourself:

If you are aware of something I got wrong or that is missing anywhere on my blog, please complete this quest.

LinkedIn has 14k users with Sales Enablement in their job title and I see the market at USD $6Bn a year

linkedin

On 12-Jan-2022, 14k LinkedIn users had Sales Enablement in their job title. Obviously, that includes a lot of staff at vendors in that space.

When sales enablement software vendor Highspot @Highspot announced a Series D-1 investment round in 2019, CEO Robert Wahbe told GeekWire about “this $50 billion category”.

Salesforce.com, Inc. had a revenue of $21.25Bn USD in 2021 for reference.

As I’m trying to show with this blog and my market overviews of 713 line items – I think the Sales Enablement SaaS market has reached $6Bn USD in revenue a year – if you count some revenue from the “alternatives” (not only the main competitors)…

b2b_sales_enablement_saas_market_12_JAN_2022

My own graph using start & end points from Aragon Research
My own graph – using start & end points from Aragon Research

Screen Shot 2021-09-24 at 4.11.55 pm

pie

Over my career since 2007, I have been part of 3-4 large custom built Sales Enablement software projects for companies in North America, Europe, and APAC. For some reason they were all in telecommunications or enterprise information management & IT System Management solutions technology / IT services.

The most recent (2017/2018 for me) was a multi million dollar one in APAC and is still going; seen as a success internally.

Essentially the old “buy versus build”-question… Maybe more than a few hundred million USD go down that path a year, but I’m sure that is shrinking – with the success of SaaS and open source.

Obviously using open source content management / LMS software still comes with costs.

As I mentioned in my blog post from 2018

The whole point of this graphic of mine is actually in the text/labels where you can see who bought who (to acquire reoccurring revenue and show growth):

b2b_sales_enablement_saas_market_12_JAN_2022

Screen Shot 2021-10-12 at 9.08.35 pmOn 4-May-2021, Demandbase, announced the acquisition of both InsideView (sales & marketing intelligence) and DemandMatrix (a provider of technographic data & intelligence). Demandbase signed a definitive agreement to acquire InsideView & DemandMatrix and launched the Demandbase Data Cloud & Sales Intelligence Cloud. Together, these companies create a B2B data & intelligence solution, moving Demandbase to a full B2B go-to-market suite.

InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions acquired Olono olono.ai @OlonoAI on 3-Oct-2019. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

Landslide Technologies Inc landslide.com resource library for easy sharing, retrieval & managing: j2 Global acquired Landslide. j2global.com or campaignercrm.com 7-Oct-2021, J2 Global, Inc. (Nasdaq: JCOM) completed the separation of its Consensus business into an independent, public company to J2 Global, Inc. shareholders. The new company, named Consensus Cloud Solutions, Inc., is a Nasdaq-listed company trading under the ticker symbol CCSI. In conjunction with this announcement, J2 Global, Inc. changed its name to Ziff Davis, Inc. & now trades on Nasdaq under the ticker symbol ZD. landslide.com offline as of 5-Nov-2021. The new Consensus Cloud Solutions, Inc consensus.com stands for interoperable digital cloud technology & moved from simple digital documents to advanced healthcare standards & secure data transport & Natural Language Processing (NLP) & AI to convert unstructured documents to meaningful structured data. Their interoperability suite of solutions offer a unified digital environment that optimizes workflows, provides real-time event notifications, on-demand patient query, direct secure messaging, universal APIs, electronic signature & eFax. Screen Shot 2021-11-05 at 11.19.28 amCampaigner campaigner.com @CampaignerEmail helps email marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue & engagement. Ottawa, Canada. Owned by ziffdavis.com Ziff Davis, Inc. or its subsidiaries (collectively, “Ziff Davis”). All rights reserved. Campaigner is a trademark or registered trademark of Ziff Davis.

Screen Shot 2022-01-12 at 9.01.39 pmNICE nice.com @NICELtd owns MindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support. NICE Ltd / NICE Systems Ltd. snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing. Headquarters: Ra’anana, Israel

Declining Sales Enablement SaaS vendors getting scooped up by larger players

InsightSquared insightsquared.com @insightsquared provider of revenue intelligence solutions, acquired Olono olono.ai @OlonoAI on 3-Oct-2019. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD. 17-DEC-2021, Mediafly is acquiring InsightSquared to provide revenue teams with 360-degree deal intelligence & prescriptive next steps.

Screen Shot 2022-01-02 at 8.35.18 pm5-Oct-2021: Aurea Software Revives InsideSales Brand, Retires XANT. Aurea acquired XANT summer 2021 & will make InsideSales a pillar in its commerce solutions portfolio. The name change to XANT took place in November 2019. “InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton in a statement. “Over the course of 15 years—from 2004 to 2019—it became one of the most recognizable brands in the industry. We’re excited to honor that track record of success, innovation, and commitment to improving how B2B enterprises sell to each other by restoring the classic InsideSales.com brand name immediately.”

2-Aug-2021: Aurea calls itself a “business software library” because it offers one subscription that covers dozens of business software products. They added sales engagement tool XANT, which recently changed its name from Inside Sales and will now change it back. Other familiar brands on the shelf at Aurea include Jive, Infer, FirstRain, Artemis, Interleaf, and CloudFix.

Screen Shot 2022-01-12 at 9.01.39 pmMindTouch mindtouch.com @MindTouch knowledge management solution: Improves support agent productivity, increases case deflection, & fuels self-service support. NICE nice.com @NICELtd NICE Ltd snapped up privately held ContentEngine in Jul-2021, which came soon after its Apr-2021 acquisition of MindTouch to expand its CXone offering. “Our recent acquisitions of ContactEngine and MindTouch, plus our native Enlighten AI and data lake investments, puts NICE CXone in the unique position to cover 100% of customer need events through the addition of proactive outbound, intelligent self-service, and self-learning AI to make better bots faster,” said Chris Bauserman, NICE CXone vice president of marketing.

Landslide Technologies Inc landslide.com resource library for easy sharing, retrieval & managing: j2 Global acquired Landslide. j2global.com or campaignercrm.com 7-Oct-2021, J2 Global, Inc. (Nasdaq: JCOM) completed the separation of its Consensus business into an independent, public company to J2 Global, Inc. shareholders. The new company, named Consensus Cloud Solutions, Inc., is a Nasdaq-listed company trading under the ticker symbol CCSI. In conjunction with this announcement, J2 Global, Inc. changed its name to Ziff Davis, Inc. & now trades on Nasdaq under the ticker symbol ZD. landslide.com offline as of 5-Nov-2021. The new Consensus Cloud Solutions, Inc consensus.com stands for interoperable digital cloud technology & moved from simple digital documents to advanced healthcare standards & secure data transport & Natural Language Processing (NLP) & AI to convert unstructured documents to meaningful structured data. Their interoperability suite of solutions offer a unified digital environment that optimizes workflows, provides real-time event notifications, on-demand patient query, direct secure messaging, universal APIs, electronic signature & eFax. Screen Shot 2021-11-05 at 11.19.28 amCampaigner campaigner.com @CampaignerEmail helps email marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue & engagement. Ottawa, Canada. Owned by ziffdavis.com Ziff Davis, Inc. or its subsidiaries (collectively, “Ziff Davis”). All rights reserved. Campaigner is a trademark or registered trademark of Ziff Davis.

Screen Shot 2021-10-12 at 9.08.35 pmOn 4-May-2021, Demandbase, announced the acquisition of both InsideView (sales & marketing intelligence) and DemandMatrix (a provider of technographic data & intelligence). Demandbase signed a definitive agreement to acquire InsideView & DemandMatrix and launched the Demandbase Data Cloud & Sales Intelligence Cloud. Together, these companies create a B2B data & intelligence solution, moving Demandbase to a full B2B go-to-market suite.

On 22-Sep-2021@LevelJumpS leveljump.io from Toronto, Ontario, Canada – formerly Lurniture – was acquired by Salesforce.

Screen Shot 2021-09-23 at 8.44.20 am

There seems to be a trend of the declining Sales Enablement vendors getting scooped up by larger ones or those that can’t grow [fast enough] organically & have to buy recurring revenue via acquisitions.

In August/September 2021, Bigtincan (ASX:BTH) raised AUD $135.3M in equity to buy Brainshark, paying AUD $116M (USD $86M) to acquire 100% of the equity in Brainshark & creating a combined business with the hope of AUD $119M in ARR (Annual recurring revenue).

That purchase price for Brainshark represented approx. 2.5 X ~AUD $46M estimated sustainable ARR at completion, which would be in the low 30s million in USD – whilst the site getlatka.com had Brainshark at USD $20.6M in revenue in 2020. 

b2b_sales_enablement_saas_market_12_JAN_2022

Screen Shot 2022-01-13 at 7.12.18 am

Vendors that keep acquiring competitors & complementary software tools will talk about opportunity for cross-selling & up-selling.

Screen Shot 2021-09-23 at 8.57.08 am

From my own experience working in product management for software I agree with Brian’s tweet above & can only warn about the complexity & inconsistent user experience when integrating even just two pieces of software.

The whole point of my market overview (here as an Airtable to export) [includes not just competitors but also alternatives] is actually to show the amount of acquisitions.

Microsoft Office / Microsoft CRM Dynamics 365 / Teams / Microsoft Delve / SharePoint / Dynamics / Xbox / Microsoft Mesh / Microsoft Loop / Yammer / Skype / LinkedIn Learning & LinkedIn (PointDrive) sold SlideShare 14
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 7
Upland Software: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune 8
Adobe Experience Cloud / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 4
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 4
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Dropbox (HelloSign hellosign.com, DocSend docsend.com) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Nitro Software, Inc. (doxIQ @doxiqteam / Connective connective.eu a European eSign company) 3
Gong.io (Vayo, ONDiGO) 2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2

Here are some anecdotal points on the buying process for Sales Enablement software as a service:

Someone first posted into the discussion board of the Sales Enablement Society in March & then 5+ months later was not even close to a buying decision. They had created a requirements specification & shared it with core stakeholders.

It appears the increasing clarity deriving from that exercise has help him to reduce vendors by 50% and that filtering out will continue to get to a shortlist of 3 possible vendors. Then there’ll be the show and tells from the 3 followed by the core teams final choice and recommendation to all stakeholders. Please note: there is no Discovery engagement, no sales methodology relating to requirements e.g. SPIN, Challenger, Consultative Selling – all of that has been done internally!

They were “doing the legwork internally to get full stakeholder buy-in – we don’t know how many stakeholders but the research points to circa 10 others.

It looks like 17 vendors won’t even get an opportunity.

Meanwhile sales is relegated to progressing how the purchasing process is unfolding. […]”

My alert is to vendors and I simply want to point out that this, is a real live example of how a selling process has become a purchasing process, particularly in B2B Enterprise. Sellers currently have no relevant response that allows them to adapt to this new commercial reality.

Sales processes for Sales Enablement platforms can be lengthy – “[…] just finished a project for a massive FS company that started in November 2019. The winning vendor was only informed of their success in April 2021 and are currently being onboarded.”

In short that involved a massive amount of upfront research, vendor demos and discussions, shortlisting vendors for a RFP, analysing the response, pitch rounds, 2 x POCs with the finalist vendors, pricing negotiations, internal budget sign-off, infosec approval, procurement approval, legal contracts. Why does the process take so long?

…loads of reasons but rolling out a Sales Enablement platform “across a large enterprise doesn’t come cheap and an investment of several million dollars involves a massive internal sales exercise. Its also perceived as a nice to have not a must have bit of kit. We found that vendor’s ROI numbers just don’t hold much sway with senior execs even when they run into the hundreds or over a thousand per cent. Ditto efficiency gains. Our internal business case revolved around two metrics:

Research suggested that an” Sales Enablement platform typically increased win rates by 7%

Pitch feedback suggested that we were missing out to our main rival because we lacked the ‘wow’ factor (that they had) in the sales process – this massively hit a raw nerve internally and prompted action

During this time the project snowballed to other divisions. Some of which became directly involved in the process whereas others were happy to wait in the wings letting you be the guinea pig. In effect we’re selecting for the entire company and there’s added pressure to get that decision right…which delays you again as you need to be 100% sure you’ve got the right vendor. So almost two years and counting but it can be done much quicker of course.

https://go.forrester.com/blogs/quick-take-what-does-this-current-sales-enablement-tech-consolidation-mean/

“Quick Take: What Does This Current Sales Enablement Tech Consolidation Mean?” by Peter Ostrow, VP, Research Director, 23-Aug-2021:

I’ve been an analyst for 14 years and have never seen an environment like this: aggressive consolidation with very few new solutions gaining any footholds within the sales enablement function. Why is this happening? Well, I’m the furthest thing from a financial expert, so I’ll simply report what others have said about the market: that the dollars invested in sales enablement have been overly ambitious and spread too thinly, resulting in a significant number of competitive acquisitions — including many that do not seem to represent the optimistic pay-off strategies that founders and investors desire.

More significant than venture capital spending and acquisition moves, let’s focus on the “what’s in it for me?” among sales enablement practitioners. I can’t count how often our team gets a humorously baffling request like this:

“Hi, can you please help us select a sales enablement solution? Currently, we’re thinking about, or currently using, [sales content solution], [sales readiness solution], [1–2 sales ops solutions], [enterprise social collaboration solution], and [SFA/CRM platform].”

I’m not exaggerating. There are still far too many opportunistic, evasive, and muddled messages and offerings in the space, often unfortunately driven more by providers’ MRR business models than by what end users actually need. But one thing is clearer today than it was just a few weeks ago: Sales enablement leaders desire fewer technology solutions — or they want one single vendor — for many reasons, the most significant of which is the ability to coalesce their needs in a simpler way for executive leadership to comprehend, sponsor, and fund. This doesn’t mean that best-of-breed content and readiness deliverables aren’t available from nonconsolidated providers — indeed, all of them integrate with pretty much everyone else these days — but the writing mostly seems to be on the wall. Plus, enablement pros are finally understanding that facilitating better buyer interactions requires a holistic sales preparation environment that, by design, breaks down the barrier between content and readiness.

https://go.forrester.com/blogs/quick-take-what-does-this-current-sales-enablement-tech-consolidation-mean/

Sales Enablement software companies from France – French B2B SaaS Sales Engagement tools

For my European list see here. My list of French Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) from France, as of 7-Jan-2022:

bluekiwi.io bluekiwi-software.com acquired by Atos. blueKiwi software had $7.1M in revenue annually & competed with Jamespot, Yammer, & Jive Software. Paris, Ile-de-France, France. Also see circuit by unify below.

1553698133065Bricks bricks.ai @Bricks_AI industrialize your sales: Sales & marketing teams create business documents in a flash, anywhere. Sales enablement platform helping sales, marketing, & data teams personalize their assets incl. RFPs, contracts, & business proposals. For sales, pre-sales, marketing & IT/data teams! Collaborate more efficiently with easy sharing of content. End the information chaos! Sales people create documents on a daily basis in their own way. Marketing struggles to uphold the brand image, & pre-sales to ensure the use of the most up-to-date arguments. Bricks provides a solution to those problems, thanks to a division of information & rights. Ensure compliance with your brand image & expertise: Your charter elements, arguments & personalization data come together harmoniously to create your documents & presentations. Always up to date, they support the success of your business initiatives. Gain commercial efficiency: Responses to calls for tenders, commercial presentations, contracts. Sales teams can assemble personalized & harmonized documents in a flash to fully concentrate on their sales. Starter: Essentials & DIY for small & autonomous teams (Format pptx, Collections: contacts, companies logos, Video training). Enterprise: Formats pptx, docx, xlsx… Personalized collections & set-up. Station F, Paris, France

circuit by unify circuit.com @CircuitHQ (Unify Inc., unify.com @AtosUnify Unify, atos collaboration solutions) enterprise-grade collaboration platform that brings messaging & realtime communications together. Easy & engaging team collaboration for today’s teams. Improves teamwork by combining audio, video & screen-share with persistent messaging & content sharing in a single experience. bluekiwi.io / bluekiwi-software.com had been acquired by Atos atos.net @atos France. Screen Shot 2022-01-07 at 8.24.08 amFebruary 2007, Axway axway.com @Axway acquired Atos’s B2B software business in Germany. Unify was acquired by Atos for €340M 3-Nov-2015. Atos announced that the Circuit solution will sunset December 2022. Circuit delivered functionality for team messaging & video collaboration. With the advent of expanded cloud collaboration technologies during COVID-19, there was a need for more competitive, comprehensive, & upgraded software clients. Hence, Atos partnered with RingCentral @RingCentral early in 2020 & created Unify Video by RingCentral where customers will be able to access rapid innovation cycles, HD, secure webRTC video meetings, audio conferencing, team messaging, unlimited cloud storage, file sharing, task management, app integrations, industry-leading security & SLAs… Unify Video by RingCentral is the natural successor product of Circuit, providing an upgraded team messaging & video experience.

Dimelo dimelo.com Now called RingCentral Engage Digital @RC_Engage Paris, France. 11-Oct-2018 RingCentral @RingCentral acquired Dimelo (RingCentral Engage Digital) for an undisclosed amount. 23-Oct-2018: RingCentral, Inc., (NYSE:RNG) provider of global enterprise cloud communications & collaboration solutions, announced that it completed its acquisition of Dimelo, a cloud-based digital customer engagement platform. The acquisition of Dimelo further bolsters RingCentral’s position as a cloud communications provider worldwide. In addition, this acquisition will enable RingCentral to offer a modern end-to-end solution in the high-growth customer engagement solutions market & empower agents to efficiently manage customer interactions across digital channels via a single interface leveraging Dimelo’s AI-based smart routing engine. BELMONT, Calif., USA. Paris, France

Screen Shot 2021-09-11 at 10.20.08 amEasyMovie easy.movie @EasyMovie enterprise all-in-one video platform to accelerate Sales Efficiency with video. Accelerate & engage your Sales team. Empowers top-performing teams to build more sales pipeline, personalize their customer experiences, & share their expertise through video. EasyMovie’s integrations with Salesforce & other sales tools empower you to create & share right from your existing workflows. New York, United States. EasyMovie, Inc. managed by MY EASY MOVIE, a French simplified joint-stock company. France

SalesMods m3esolutions.com @M3E_Solutions designed to integrate all kind of customized additional modules (Mods – Micro Apps) for your specific needs. Cross-functional alignment by optimizing processes & user satisfaction in different departments (Sales, Marketing, Production, Quality, Supply Chain, etc.). PRODUCT INFORMATION MANAGEMENT (PIM): Designed to integrate easily multiple information from internal (ERP, CRM…) & external databases in innovative interactive product sell sheets. DIGITAL ASSET MANAGEMENT (DAM): Facilitate, accelerate & optimize your client visit – thanks to a unique automatic personalization of all sales relevant information for every commercial. Access on/offline to all your presentations, documents, video, catalogues, promotions, etc. Smart Content: personalized automatic updates. A Sales Engagement 4.0 tool. PDF to download. Paris, France

Tilkee tilkee.com @tilkeeapp cloud based app that increases sales team’s closing rate & optimizes prospects follow-up by tracking business proposals. $1M in estimated revenue annually & competes with ClearSlide, DocSend, & Showpad. Lyon, Rhone-Alpes, France

Touch & Sell touch-sell.com @Touch_Sell multi-device mobile app for sales presentations. Touch & Sell makes it possible to create with autonomy the application which will serve you as a support in commercial RDV. Paris, France

o6WIAMsG_400x400Verticalls.ai verticalls.com @verticalls_eco AI video conferencing platform for sales teams that can transform meetings into data & delivers insights at scale. Increase the performance of your sales representative remotely: Verticalls analyzes all the interactions during the virtual meetings & allows you to follow the activity of your teams even when working remotely. We build an all in one remote selling platform for sales teams in order for managers to know what’s happening during remote meetings, growth the performance & optimize the time of their teams. Goomeo SAS, France

1519922011651Wonda VR wondavr.com @wonda_vr creative learning & collaboration solutions. We design intuitive tools & robust solutions to make the most of emerging VR, AR & MR technologies. Wonda VR Spaces, is an all-in-one Web application to create & share immersive learning & discovery experiences on all platforms. In 5 years, our solutions have been chosen by 10k+ creators, educators & communicators working for top brands & institutions such as Salesforce, EY, VMware, NYU, Parsons or Harvard University. Brooklyn, NY, USA. Paris, France, Wonda VR, Inc.

Sales Enablement & marketing orchestration platform Seismic acquired Lessonly

The most recent B2B Sales Enablement SaaS acquisition I tracked on my overview with 715 line items (export available) was:

22-Sep-2021, @LevelJumpS leveljump.io from Toronto, Ontario, Canada formerly Lurniture was acquired by Salesforce.

19-Aug-2021, Sentinel Capital Partners, private equity firm that invests in lower mid market companies, sold Corporate Visions Inc. corporatevisions.com @corpv a sales & marketing enablement company in the US, to The Riverside Company. The terms were not disclosed.

16-Aug-2021, sales enablement & marketing orchestration platform Seismic @SeismicSoftware acquired Lessonly @Lessonly a provider of sales training, coaching, & enablement solutions.

With this acquisition, the company will provide sellers the access to marketing & sales content as well as coaching plans, learning programs, & practice scenarios in one location. In addition to the acquisition, the company has also closed a $170M Series G funding bringing the company’s valuation to $3B.

$3Bn USD as the valuation for one single vendor in such a saturated market, which by the way is not a winner takes all market!

$3Bn USD is pretty close to the size of the entire Sales Enablement software market in 2021, if you left out revenue I always like to add to account for alternatives (instead of only focusing on competitors, also looking at alternatives).

This blog (turning 13 years old in 2022) had more visits in 2020 than in any year from 2013 on. Spikes in Google search traffic for the term Sales Enablement (even compared to MarTech) seem to be a trend worldwide, but cannot be observed in the USA.

google_trends

Please note: The first ones are not in order of revenue!

b2b_sales_enablement_saas_market_12_JAN_2022

add Highspot USD $200M Series E funding round, 22-Feb-2021 & 19-Aug-2021, Seismic $170M Series G funding bringing the company’s valuation to $3B

Link 16-Aug-2021 Seismic raises USD $170M

Link 22-Feb-2021 Highspot raises USD $200M

13-Jan-2022, Highspot, a sales enablement platform that increases the performance of sales teams, raised $248M in Series F funding. Highspot’s post-money valuation is now $3.5Bn, which has quadrupled in the past two years. The company’s total funding is now $648M. New investors B Capital Group & D1 Capital Partners led the round with participation from existing investors: ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire, & Tiger Global Management.

23-Aug-2021, Bigtincan acquired Brainshark, Inc. (Sales Readiness solutions for training, coaching & onboarding: Solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, & readiness scorecards to help customers train, coach, & assess the buyer-readiness of customer-facing teams incl. frontline sellers, field marketing, & support.)

5-Aug-2021, Mindtickle, which provides a “sales readiness” platform for enterprises, announced it has closed a $100M series E funding round led by SoftBank, with participation from Norwest Venture Partners, Canaan, NewView Capital, & Qualcomm Ventures. The funds, which bring the company’s total raised to $281M at a $1.2Bn post-money valuation, will be used to expand Mindtickle’s sales enablement, revenue operations, & training teams.

3-Jun-2021, Enterprise sales enablement platform Gong.io raised $250M Series E funding valuing it $7.25Bn. More than 3x its previous valuation $2.2Bn [Raised $584M in total]. 46% of b2b sales reps list lead quantity & quality as their top challenge. Gartner predicts that by 2025, 60% of b2b sales orgs will transition from experience- & intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data, & sales analytics into a single operational practice.

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

The vendors with the most acquisitions:

Microsoft Office / Metaverse / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) sold SlideShare 13
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes, Vidinoti, Brainshark 13
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack / LevelJump formerly known as Lurniture 13
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio signavio.com) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6, Lessonly) 7
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn, Objectif Lune Inc. objectiflune.com @objlune  7
Adobe Experience Cloud / Marketo / ToutApp 4
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 4
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 4
Mediafly (Alinean / iPresent / Presentify / InsightSquared [acquired Olono Olono.ai]) 4
Aurea, Inc. an ESW Capital Group Company (Jive Software / XANT, Inc. XANT.ai [now once again insidesales.com] PLAYBOOKS) 3
Dropbox / Metaverse (HelloSign hellosign.com, DocSend docsend.com) 2
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1. Optimizely acquired Insite optimizely.com/insite/ Sep-2020, Episerver [Acquired by Insight Partners] acquired Optimizely In Bid To Drive ‘Experimentation’) 4
Gong.io (Vayo, ONDiGO) 2
NICE nice.com @NICELtd NICE Ltd / NICE Systems Ltd. (ContentEngine / MindTouch @MindTouch) 2

German b2b Sales Enablement software vendors

Looking for the global list? Export here. My list of German Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management) & agencies / consulting firms from Germany, as of 7-Jan-2022:

1sales.io 1sales.io @1sales_io CRM Software for sales orgs – ready in under 60 seconds. crunchbase.com/organization/1sales Bielefeld, NRW, Germany

2Viz 2VizCon 2viz.io 2vizcon.com business productivity through AI-driven enterprise apps. Develop platform independent enterprise apps in marketing, sales, communication, learning. Transform your sales strategy with impactful sales enablement applications to sell more. Marketing Enablement: Stage your brands, marketing messaging & content on a mobile platform. Combine fragmented technology stacks to create one integrated technology, one connected platform, one productive team. 2VizCon GmbH, Frankfurt, Hessen, Germany & Kingston, Greater London, UK

Atos atos.net @atos France. Screen Shot 2022-01-07 at 8.24.08 amFeb-2007 Axway axway.com @Axway acquired Atos’s B2B software business in Germany. Unify was acquired by Atos for €340M, 3-Nov-2015. Atos announced that the Circuit solution will sunset December 2022

BizSphere is was a suite of Sales Enablement software solutions for global enterprises with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. The team responsible for the user interface & core concepts moved on to MING Labs (see below). Germany (See salesenablement.wordpress.com/tag/bizsphere/)

Canto canto.com @canto Digital Sales Enablement: Digital asset management empowers your sales team by improving efficiency & creating new business opportunities. A DAM system makes media files available where you need them, any time. Sales reps never need to worry if they’re carrying all the relevant documents & presentations when meeting clients – all important sales collateral are accessible from their mobile device, laptop/tablet with fast, meta data-driven search & preview capabilities. Content is always up-to-date & ready to use. Social DAM features make digital collaboration easier & faster than ever. Build .ppt decks from pre-approved slides that are guaranteed to have the latest version. With Cumulus & DAM you can do that & more. Germany & San Francisco, US

Screen Shot 2021-08-01 at 3.47.43 pmcenshare censhare.com @censhare universal content management platform. Lets you connect with your audiences. Centralizes & automates your content so you can market on any channel & in any language. Spend less time on content admin & more on what really matters: Creating engaging content & unique customer experiences. Through central management & global sharing, you can remove the stifling complexity of working with multiple systems. This empowers your staff with the freedom to create & transform content to suit each & every audience. Everything runs on the same platform using powerful semantic database & search technology. So your teams can quickly create, find & work with the digital assets they need to plan, tailor & deliver targeted, timely messages. censhare GmbH, Munich, Germany

Ciara GmbH getciara.com @getciara all-in-one conversation assistant who brings all your skills together, focuses on work so you can focus on results, & levels up your game. Virtual assistant exclusively for inside sales reps / inside sales teams. Provides them with interactive guides, proven playbooks, & smart objection handling, helping them to structure their phone conversations & increase their success & productivity. With the best questions & best answers during your sales calls Ciara makes you an inside sales rockstar – right away. Outside sales is still around, but compared to inside sales it is trending down. Ciara will be able to understand a conversation in full & will provide real-time sales enablement skills to inside sales reps. Sales professionals spend just 34% of their time selling. They spend the rest of their time with data entry, quote generation, & other tasks. And these tasks keep them away from customers. The Ciara platform is being driven by the success of AI & real-time communications currently used by virtual assistants. With the playbook in place, reps can answer customer questions on competition, pricing, & new product capabilities quickly. The more you use it, the better it gets by using deep learning from daily interactions. Inside sales is growing because of the way consumers & businesses now interact with technology. When someone wants to buy a product or service, the first thing they do is search for it online. By the time they have made the decision to buy, they have all the information they need. In most cases, they make the first contact. Whether it is through email, chat or a phone call, this contact is made to an inside sales rep. How the rep responds will dictate if the customer is going to move forward with the purchase. This highlights the importance of proper training & having the right tools in place. Founded Date: 2019. Munich, Germany

Combionic combionic.com Germany/Switzerland based. Combionic collaboration software connects people, processes, & information in context & across applications. Enabling sales people & partner organizations with a slide library. Drag & drop slides to a plug-in right within Microsoft PowerPoint to have all the context/tags captured automatically & the slides are already uploaded / available in the cloud based slide library which works great for accessing/generating on the fly from tablets.

ComX ComX.io “ComX.io AI for Sales” Helps with growing B2B businesses with complex sales cycles & dependence on booking sales meetings. Helps to create a predictable meeting pipeline by using language processing to find your own message-market fit. Use ComX technology to determine the priority, as well as the probability, of each prospect closing. Commercial Excellence GmbH. Berlin, Germany. Cape Town, Western Cape, ZA. South Africa

Screen Shot 2021-08-01 at 10.06.43 amDemodesk demodesk.com @demodesk customer meeting platform for sales & success teams / revenue teams. Provides real-time sales coaching, increase sales efficiency, & engage customers at scale. 100% online. Win more deals, faster: The Intelligent Customer Meeting Platform that helps you increase sales velocity & drive more revenue. Automates non-selling tasks & enables sellers in real-time. Drive revenue, cut down on ramp time, increase quota attainment, & boost sales productivity. Integrates with your CRM, calendar, & the rest of your sales stack to help you automate manual tasks & scale your process. Playbooks & Battlecards: Your real-time sales assistant. Automatically load the perfect playbook into every meeting – slides, web apps, talk tracks & battle cards on the spot. Automatically load the perfect slides, websites & speaker notes into every customer meeting. Handle objections in real-time: Easily navigate sales objections & answer critical questions with battle cards. Instantly have all the content & guidance you need available during every customer call. Personalize pitches without the effort: Automatically customize every pitch with dynamic tokens – personalize content & recall the right data into all your meetings. Ensure that everyone can quickly access the most up-to-date sales content. Always know your team has a unified sales narrative with team playbooks. The right content at the right time: Manage & sync your sales collateral with the tools you use to automate meeting prep & to start every meeting with all the right content. Demodesk GmbH, Munich, Germany. Demodesk Inc, San Francisco, CA, USA. London, UK

Emarsys emarsys.com @emarsys Austria, 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Now SAP owns Callidus, iCentera, Litmos LMS, Emarsys, & their own CRM, CPQ, CLM, etc.

Screen Shot 2021-05-24 at 8.16.03 pmemlen emlen.io @emlen_io rethinking the way content is distributed & experienced. Enables Sales & Marketing teams to use B2B content as Sales Assets & create Content Experiences. Content Management, Distribution & Intelligence in a single tool. Content Hub: Central content management. Whitepapers, blog posts, articles, case studies, videos – all Content Pieces in a central content Hub – 24/7. Search with Meta Tags. Content Intelligence: Always the right Content. Content creation aided by AI technology. Smart suggestions for each target audience based on meta data. Berlin / Saarbrücken, Saarland, Germany

Highspot highspot.com @highspot sales engagement platform providing visibility & insight across the sales cycle. End-to-end platform that closes the loop between marketing, sales & the customer providing real-time alerts & predictive analytics on all your business content. Increase seller effectiveness, improve sales management visibility to best practices, & deliver insights to marketing to produce content that drives engagement & revenue. Optimize how your marketing & sales teams use content to effectively engage customers & drive revenue. In September 2019, the company introduced its SmartPage technology, giving go-to-market teams guidance alongside content so they can have effective customer conversations. Seattle, WA, USA. 5-May-2020, announced the launch of its Austria, Germany & Switzerland (DACH) operations, headquartered in Munich, Bavaria, Germany.

inboundli inbound.li @inboundli Content curation platform. A curation platform that automates content search & distribution. We use AI to help multiply content output on key marketing channels. Berlin, Germany. Halifax Data Labs, Inc., Halifax, NS, Canada. Out of business since 2019? Website down since Mar-2021.

https://www.minerics.com/minerics minerics.com startup founded 2018; seems out of business in 2021. Allows companies to embrace their full innovation potential by automating the management of ideas with natural language processing & machine learning. Thanks to instant feedback on ideas, we help making every employee an innovator. Share & manage content with others: Share documents, videos & other multimedia content with your recipients without worrying about file size. Just send them a link & they can experience your content directly in your custom branded experience hub. This allows you to control how your content is experienced & know what content actually works. Enables sales & marketing to use account based marketing & achieve their revenue goals. Stuttgart, Germany

https://minglabs.comMING Labs minglabs.com @minglabs User Experience Design company: Design & Development for mobile responsive websites or mobile apps. Also Portfolio & Marketing Consulting. The team was behind the user interface of BizSphere (see above) & Combionic’s slide library (see above). Berlin / Munich, Germany &  Singapore & Shanghai, China based.

Paperless paperless.io all-in-one document workflow. Paperless helps you to create, customize & send documents to get them filled and signed in no time. Transform existing files to interactive Paperless documents: Upgrade to professional looking documents & online forms in seconds – no coding required. Better document lifecycles: Save time & reduce errors by automating the entire document workflow. Collaborative by design: Adjust documents in real-time. Together. Whether your teams are colocated, distributed, or fully remote, Paperless provides an engaging, intuitive, in-person collaboration experience with multiple options for real-time or asynchronous teamwork on all documents. Setup approval workflows with ease: Ensures all documents are error-free & ready to be sent. Simply designate a set of approvers who will review & approve the document before sending. Negotiate with one clear history: Collaborate & negotiate with clients in real-time. Make revisions, keep all versions of the document organized and easy to access from anywhere. Paperless documents got security built in: All documents are cryptographically signed, locked & protected from modifications & come with court-admissible audit trails. Frankfurt am Main, Germany

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools haven’t kept pace with technology; we believe there needs to be something new, different & substantially better. Founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Screen Shot 2021-10-22 at 9.41.05 amQuestmate questmate.com @QuestmateApp No Code. Making work simple, rewarding & consistent. Define a specific reward / incentive to be paid out / accessed right at the end of the workflow / job / task. In that sense almost a “No Code Smart Contract”. Engaging Workflows. For teams of any type, size & mission. Team onboarding, training, tasks, etc. The simplicity of to-do lists 9G7dlbJj_400x400with straightforward guidance & powerful integrations of external systems & applications. Enabling you to build empowering workflows that connect the what to the how. Also perfect for Customer Onboarding, Staff Onboarding & Surveys. Register for BETA access. German founder based in Sydney, NSW, Australia. (Full disclosure: I’m an angel investor in Questmate + also from Germany based in Sydney)

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Qymatix Solutions qymatix.de @Qymatix Cloud technology that combines data models for machine learning (ML), artificial intelligence (AI), & HTML5 data visualisation for ERP & CRM systems. Maximise customer lifetime value with predictive sales analytics from Qymatix AI. Helping B2B companies transform sales data into insights that support profitable growth. The AI-based Qymatix Predictive Sales Software provides analytics for cross-selling, churn risk & pricing in traditional & digital channels. CROSS-SELLING: Use ML & AI to predict B2B cross-sell & up-sell. Predictive sales analytics software enables sales managers in B2B to perform cross-selling, churn prevention & pricing analytics in one click. Karlsruhe, Germany

SafeRoom saferoom.io @saferoomchat SafeRoom by DRC Inc. Darkroom Communications Inc. is the company behind SafeRoom, a SaaS platform that provides secure messaging for businesses. Secure Messaging for Business. Trusted Smart Communication. A communication app for corporations, SMBs & teams. SECURE & EPHEMERAL TEAM MESSAGING. Why rely on iMessage or WhatsApp for team communication? Designed for businesses, confidential by default. All messaging content is double-encrypted using a military-grade AES-256 bit end-to-end encryption. San Francisco, CA, USA & Mexico City, México. Development in Germany, German founders.

SalesMods m3esolutions.com @M3E_Solutions designed to integrate all kind of customized additional modules (Mods – Micro Apps) for your specific needs. Cross-functional alignment by optimizing processes & user satisfaction in different departments (Sales, Marketing, Production, Quality, Supply Chain, etc.). PRODUCT INFORMATION MANAGEMENT (PIM): Designed to integrate easily multiple information from internal (ERP, CRM…) & external databases in innovative interactive product sell sheets. DIGITAL ASSET MANAGEMENT (DAM): Facilitate, accelerate & optimize your client visit – thanks to a unique automatic personalization of all sales relevant information for every commercial. Access on/offline to all your presentations, documents, video, catalogues, promotions, etc. Smart Content: personalized automatic updates. A Sales Engagement 4.0 tool. PDF to download. Paris, France. German founder.

SaleSphere part of mVISE AG mvise.de salesphere.com @SaleSphere_App SaaS product: mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. HQ in Duesseldorf, NRW, Germany. Additional offices: Frankfurt am Main, Hamburg, Munich & Bonn; Germany

SAP (see CallidusCloud above) SAP the German enterprise software giant announced it acquired CallidusCloud for $2.4Bn Jan 29, 2018. (Callidus Software Inc. had purchased iCentera) SAP had also made an investment in SAVO, but SAVO was acquired by Seismic May 8, 2018. Signavio signavio.com @signavio (now part of SAP) WALLDORF, Germany. 5-Mar-2021, SAP SE (NYSE: SAP) announced it completed the acquisition of Signavio (in the enterprise business process intelligence & process management space). Signavio’s products become part of SAP’s Business Process Intelligence portfolio & complement SAP’s process transformation portfolio. “With Signavio now an official part of our business process intelligence unit, we can help companies quickly understand, improve, transform & manage their business processes at scale.” SIGNAVIO COLLABORATION HUB: Harness the wisdom of the crowd, & transform the way you work together. Discover A New Way To Work: Business processes & decisions are the foundation on which your organization is built. Signavio Collaboration Hub & Live Insights acts as a single source of truth, giving employees across your organization a transparent meeting point to combine their work & expertise. Manage your process content across the entire Signavio Business Transformation Suite. Streamline presentations & provide easy-to-understand updates to your stakeholders. View any & all process content in a clear & simple way. Drive initiatives across your organisation by ensuring everyone is on the same page. PROCESS MINING FOR SALESFORCE: Get the story behind your sales cycle with game-changing insights to supercharge your sales. FACTUAL INSIGHTS DRIVE EFFECTIVE SALES: Signavio Process Intelligence for Salesforce app: Analyze your sales performance over multiple dimensions, & compare the effectiveness of your sales teams across regions, market segments or product lines. Who is doing better than the rest, how are they doing it, & then apply those lessons across your whole organization. Turn your best salesperson into every salesperson. Hidden within your sales cycle are habits, risks & process behaviors that can have a dramatic effect on your bottom line. Process Intelligence for Salesforce: See visually, how your sales process is actually being executed. See every action & interaction over time, from the moment leads enter the top of your funnel through to deal closure. Refine your sales methodology, focusing entirely on excellence across the end-to-end sales cycle. Monitor & identify inefficiencies, duplication, or wasted steps within your sales cycle: The whole picture of how your sales have performed over time, not just a single point in time like traditional business intelligence. Taking this historical view is crucial to understanding how to improve the way you’re selling & continuously upskill your sales team. Signavio ANZ PTY LTD, Melbourne VIC 3008, Australia & Signavio UK Ltd., London NW1 6JJ, UK & elsewhere & Berlin, Germany

Showpad showpad.com @showpad empowering sales & marketing to engage buyers with training & coaching software & innovative content solutions. Makes content easy to find, present, share & measure. Empowers businesses to deliver their content to the right audience at the right time with the most intuitive & robust content platform. Sales & marketing teams work better together to engage with audiences, advance conversations, inspire loyalty & accelerate the business. 5-Jun-2018, Showpad (around since 2011) acquired LearnCore (provider of sales training & coaching software) to deliver an integrated Sales Enablement platform: Sales content, engagement, training & coaching. LearnCore & Showpad’s combined platform will leverage data analytics & artificial intelligence to optimize investment in content, deliver relevant content recommendations for sales, & improve the skills of sales teams through personalized training & coaching at scale. Showpad expanded its operations with new offices in Amsterdam, Munich, & Chicago. The combined company will have 350 employees globally. 14-Nov-2018, Showpad sales enablement platform for sellers, acquired meeting intelligence software Voicefox to help with seller productivity, buyer engagement/experience. By recording, transcribing & analyzing business conversations, it gives sales managers the ability to understand & validate what’s happening in the field. Armed with this intelligence, sales managers can more effectively & scalably coach their teams. Chicago, IL, US

Screen Shot 2021-08-01 at 3.32.29 pmSofon Solutions sofon.com @SofonSoftware @SofonDE Sofon Guided Solutions: Supplier of innovative standard software for Guided Selling. Sofon Deutschland GmbH, Moers, Germany. Sofon B.V., Eindhoven, Nederland

iWud4-UI_400x400Staffbase staffbase.com/en/ @StaffbaseHQ Staffbase GmbH, Chemnitz, Germany. Provider of digital solutions for internal communications / internal communications platform to unite companies & their employees behind a common purpose. 30-Nov-2021, acquisition of Valo Solutions valosolutions.com @ValoSolutionsHQ Helsinki, FinlandScreen Shot 2021-12-07 at 5.04.25 pm, provider of intranets & workplace solutions for Microsoft 365, SharePoint, & Microsoft Teams. The acquisition adds to their support of employee communications teams that work within the Microsoft 365 environment. Given Microsoft 365 is central to most digital workplace strategies, Staffbase & Valo unite to make a difference in the way people experience work by providing an employee communication & engagement platform for Microsoft 365 users. Transparent internal communication & great employee experience leads to improved employee well-being, motivation, & efficient workflow. From content creation to sharing, design, & measurement, the joint offering will empower organizations to deliver timely, impactful communication to their employees anywhere, anytime, on any device. Elevate communication & employee experience across all major internal comms channels, including intranets, SharePoint, Teams, employee apps, email, & digital signage. Valo is a partner for premium add-ons to Microsoft Viva, Teams, & SharePoint. Potential to leverage Microsoft Viva, Teams, & SharePoint for internal communicators. Via Staffbase App, Staffbase Email, & Staffbase Valo, they offer three separate entry points & together, they form an employee Communication Platform.

SwissVBS swissvbs.com a bts company @btsgroupab (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany.

tchop tchop.io @tchopit mobile communication hub: Combines content + community in your own branded app. Combine news + content with social media features in your own native apps, where you control the customer relationship. Sales Support App: For SMB, big sales teams or organizations. Power your sales support process with one app: Communication within a sales organization is as critical as sales support. Put in place & optimize the right types & levels of information & support. Sales reps are most effective when they have flexible access to content, can simply & efficiently prepare for appointments & are part of an organization that provides them with helpful services throughout the sales process. No better engagement platform than mobile devices: Sales teams use mobile apps to stay in touch, to access critical info & to exchange information & experiences quickly. Visual branding central to every marketing & sales strategy: Fully customizable apps in the look&feel of your brand, logo, colors. Content that supports sales: Within your sales organization you have different kinds of target groups with different information needs based on products, accounts or other criteria: A flexible structure of channels & mixes, which enables you to dynamically fulfill those needs within one single branded app. Built-in user management allows to connect users to channels & create custom content & service feeds for each target group or part of your organization. tchop GmbH, Berlin, Germany

Templafy templafy.com @Templafy manage, dynamically update & share business templates & brand assets throughout your organization, from anywhere & from any device. “Employees now know that they are always using the latest version of the templates & everything is completely integrated into the Office package.” Distribute the latest company templates & assets instantly & directly to the employees who need them available, right where they work. Governance resides in the central admin interface. Entire document ecosystems are centrally controlled, & global distribution takes just a click – with no need for IT involvement. All available company content is approved by your in-house experts & made available directly in the apps employees use. $9.8M in revenue annually & competes with HotDocs, Sparx Systems, & PandaDoc. Copenhagen, Denmark & Berlin, Germany. Acquired Napp (See Napp) on 18-May-2020.

Vuframe vuframe.com @Vuframe VUFRAME sales enablement platform that helps you present your products using 3D, augmented & virtual reality. Provides web-based platform to create enriched, sharable Augmented & Virtual Reality experiences & apps online – on any device. Ingest many types of files & online content & publish it once to many types of devices & formats. Simultaneously supports 3D, AR & VR and offers a great on-boarding with lots of templates & examples. It is not a gimmick – you benefit from real-world use-cases. Pay as you go for their off-the-rack templates which neither require tech or coding resources nor R&D effort or risk for the user. Vuframe GmbH. Regensburg, Germany

Xara Group xara.com @XaraGroup smart document creator. Helping companies work & design smarter. A document creator that helps businesses bring their brand, stories & results to life. Berlin, Germany

Demand Science announced acquisition of Airborne App Sales Engagement and enablement software platform

The COVID-induced spike in Google search traffic (searches) for Sales Enablement (globally/worldwide as opposed to the USA):

Google Trends – trends.google.com

google_trends

Screen Shot 2021-07-21 at 6.44.19 pmAirborne airborneapp.io @Airborneapp_io Sales Engagement for Agencies! Sales engagement platform for all of your agency clients. Build automation for email, LinkedIn & phone on one platform. Sales engagement platform built for sales & marketing agencies. Manage multi-channel sequences via email, phone, & LinkedIn touches. Also known as Airborne. Airborne Screen Shot 2021-07-21 at 6.52.16 pmApps Inc, Toronto, ON, Canada. 20-Jul-2021: Demand Science demandscience.com @DemandScience a revenue intelligence platform announced the acquisition of Airborne App, Inc. a Toronto-based sales engagement & enablement software platform. The acquisition is Demand Science’s 6th since Aug-2020, enhancing its global B2B data & intelligence solutions for sales & marketing professionals.

Screen Shot 2021-07-14 at 9.19.41 pm13-Jul-2021: ZoomInfo @ZoomInfo announced it intends to acquire conversational sales intelligence tool Chorus.ai @chorus_ai (San Francisco & Tel Aviv) for $575M. “Sales intelligence, Chorus’s market, is a hot space that uses AI to ‘listen’ to sales conversations to help improve interactions between salespeople & customers. ZoomInfo is mostly known for providing information about customers, so the acquisition expands the acquiring company’s platform in a significant way.”

  • Canada based companies / Canadian vendors

22-Sep-2021, @LevelJumpS leveljump.io from Toronto, Ontario, Canada formerly Lurniture was acquired by Salesforce.

My complete market overview has 713 line items now!

You can download/export & sort by most recent edits:

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b2b_sales_enablement_saas_market_27-DEC-2021

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