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Over 186 Sales Enablement vendors worldwide

Google Trends – trends.google.com

Google Trends

LinkedIn users with Sales Enablement in their job title

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally.

The use of the term Sales Enablement in job titles on LinkedIn is at an all time high! Of course that actually includes many employees of Sales Enablement SaaS software vendors, but nevertheless it tripled since August 2015 when I started tracking it. [My blog is turning 10 years old in 2019.]

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement Platforms / Software as a Service (SaaS)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms (SEP)
  • Learning Management Systems (LMS) for sales

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors:


The author: Paul Krajewski

View Paul Krajewski's profile on LinkedIn
twitter.com/SalesEnablement

German citizen. Permanent Resident in Canada. Currently based in Sydney, Australia. Product Manager (Lean Product Management). Co-Director, Founder Institute Sydney & host of the Lean Startup Sydney meetup. Spent 2007-2009 at Nortel in Toronto in Global Marketing looking after the implementation of the Sales Enablement application for Nortel’s 4,000 sales people worldwide. After working as Head of Training at BizSphere, spent 18 months in Shanghai, China as the first Product Manager at MING Labs.

Sales Enablement lessons on positioning & launching

Quite a number of Sales Enablement lessons in this talk by Kent Weathers (Chief Operating Officer at Leadbolt) on ‘How to launch a product’ in Sydney on 17-Sep-2019:

Frequent Launch Issues

  • Is the sales force ready to sell the product/service/solution?
  • Are sales and marketing (Sales Enablement) collateral complete? (Translated, adapted to different geographies where you intend to launch in terms of currencies/prices/availability/culture/etc?)
  • Did you do the positioning as per April Dunford below?
  • Do you have a one-pager/FAQ as per the photo below?
  • Is the sales training sufficient? (Did you get feedback on it, has it been translated, is it optimized for knowledge retention, recall, micro-learning etc?)

Summary of the talk by Evelyn Ong, Product Professional, Sydney:

  1. Launch goals/metrics = business case goals/metrics. (That way, sponsors/stakeholders are on the same page from the get-go about what success is.)
  2. Contrary to popular belief, the launch is not a one-time event. It’s a continuous part of strategy/strategic execution.
  3. Mitigate risks by checking off your plan against frequent launch failures (see photo above).

Why do new products fail?

“Why do some products fail? Unsurprisingly most often due to corner cutting at the early stages of product inception. Take the time to know your market and customers, and focus on solving a problem in a differentiated way.”
(Summary by Erin Howell, Product Manager at Cloud Conformity)

Kent writes: 40% of all product launches end in failure; but why?

“The Product Launch is the most visible activity in a product’s lifecycle, but, it is not a one-time event. It’s not about the public party when we are ready to make our product available in the market. It’s about the highest-value work we must do before the launch.”

Creating and sharing a ‘launch plan’ at the correct time is a key factor for a successful product launch/go-live!

Leadbolt is a high-performance mobile advertising platform for user acquisition and in-app monetization, delivering more than 10 billion ads a month, across a 65,000+ developer network in over 165 countries. Leadbolt is headquartered in Sydney, Australia.

April Dunford aprildunford.com @aprildunford is the Toronto based founder of Rocket Launch Marketing with a deep understanding of Marketing & Positioning. Her book, Obviously Awesome, shows you how to find your product’s “secret sauce”—& then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) & a consultant (who’s worked on dozens more), she speaks with authority about breaking through the noise of a crowded market.

Positioning: A definition

(April Dunford aprildunford.com @aprildunford)

Components of positioning:

The positioning process:

Tools for media monitoring, competitive intelligence, note sharing, research and link building

Has marketing done a good job at translating content for sales?

Having an eye on where the traffic to this blog comes from allows me to see which tools for media monitoring, CI [competitive intelligence], note sharing, research and link building are being used by [the sales enablement] market players and analysts:

cisionpoint

cisionpoint.com (“Power your stories with CisionPoint, the fully integrated, on-demand PR Solution.”)

trendkite

trendkite.com (“Intelligent Communications Platform that puts earned media at the heart of the marketing mix.”) TrendKite was acquired by Cision, provider of earned media software & services to public relations & marketing communications professionals.

diigo

diigo.com (“Collect: Save & tag your online resources for easy access anytime, anywhere. Annotate: Annotate web pages & PDFs directly as you browse online.”)

Agility PR

enterprise.mediamiser.com and agilitypr.com (“Intuitive Media Outreach, Monitoring & Measurement: Discover journalists and influencers, amplify your messages, monitor media coverage, and measure the success of your PR campaigns”)

spyfu

spyfu.com (“Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search”)

quip

quip.com (by Salesforce.com)

flipboard

flipboard.com

getpocket

getpocket.com

Dropbox Paper

paper.dropbox.com

Google Keep

keep.google.com (“Quickly capture what’s on your mind and share those thoughts with friends and family.”)

Edelman intelligence

edelmanintelligence.com (command center Edelman intelligence)
Edelman and Cision announced an agency partnership that combines Cision’s communications technology with Edelman’s suite of Performance Communications services. “The advent of the communications cloud, true ROI measurement for communications, and the ability to integrate comms back into marketing and advertising at the individual audience level, will, over time, be as revolutionary as the marketing clouds have proven to be,”

Right Relevance

By Cronycle @cronycle Knowledge sharing workspace to foster learning and innovation in the enterprise

rightrelevance.com

cronycle.com

ciradar

ciradar.com (“Spend More Time Acting on Competitive Intelligence and Less Time Searching for It”)

majestic

majestic.com (“Find out who links to your website: Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. You don’t have to be an SEO to enjoy award-winning data from one of SEO’s most established brands. Searching for link prospects within a given industry? By inputting up to 10 different domains or URLs, Clique Hunter will find domains that are currently linking to more than one competitor. A great way to find low hanging fruit for link building.”)

meltwater

meltwater.com (“Media Monitoring, Insights and more”)

sourcescrub

sourcescrub.com (“M&A Software for Deal Origination: Revolutionize your deal sourcing & tracking efforts with the SourceScrub M&A platform. Learn more about the technology & its solutions”)

Small tools for links

rapidlinkr.com (“Open multiple links with a single click!”)

linkrr.com (“Transforms your non-clickable multiple links into clickables.”)

 

The long tail of the B2B Sales Enablement SaaS software vendor market

In Google search traffic to this blog, in discussion forums of the SALES ENABLEMENT SOCIETY sesociety.org and on Quora I see the ongoing demand for numbers on the market size of the Sales Enablement market.

It is an interesting market with a very long tail (revenue distribution) and an even longer list of companies that have already gone under:

Click the image above to see my entire list

Here the long tail of vendors I am tracking (Revenue might be outdated or wrong as it is from crunchbase.com):

This part of the overall market might represent $600M USD in annual revenue.

On Jun 28, 2018 when Upland Software announced their acquisition of RO Innovation they called it…

…the $400+ million annual sales enablement software market

… which is quoting Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

Obviously there are many ways to define the boundaries of this market.

Here my definition of Sales Enablement.

The Gartner Report: Market Guide for Digital Content Management for Sales published 17-Nov-2017 sees…

…“Digital content management for sales (DCMS)” […] vendors […] “generate $423.5 million in revenue, up by approximately 16% from the previous year.”

In 2017 (22-June-2017), Sales Engagement Platforms (SEP) were a $780M/year market, and “expected to be worth $5B by 2021” (Aragon Research).

My table using start & end points from Aragon Research
My table using start & end points from Aragon Research

Obviously the Sales Engagement Platform market is different from the Sales Enablement Technology [or Sales Enablement Platform] market.

However, it is interesting to take Aragon’s numbers to see what growth rate they are assuming.

If they really think that market can reach $5B by 2021 (which I question; unless they count some of Salesforce’s revenue) and if they assume a linear growth rate, then they are assuming a market growth rate of 59.12% a year.

If not assuming a linear growth rate, then their model might look something like this:

My own graph using start & end points from Aragon Research
My own graph using start & end points from Aragon Research

As you can see from the links further down below I’m trying to track both the growth & consolidation of this market.

Scott Brinker’s Marketing Technology Landscape Supergraphic grew to 6,829.

Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)
Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

In 2018 the largest category with the greatest number of vendors was Sales Automation, Enablement & Intelligence with 490 solutions.

Scott actually wrote a post on this growth & consolidation entitled The paradox of simultaneous MarTech consolidation and expansion, illustrated

the paradox of simultaneous martech consolidation and expansion
the paradox of simultaneous MarTech consolidation & expansion

Whilst this blog salesenablement.wordpress.com just wants to show a complete picture of the market without rankings or recommendations, I have recently come across a couple of such perspectives:

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018
The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

g2crowd.com/categories/sales-enablement

https://www.g2.com/categories/sales-enablement

Ignoring Salesforce, Hubspot, Adobe, Microsoft, IBM, Oracle, Velocify Inc., and Jive Software; here my current draft of the long tail of Sales Enablement market players by revenue.

[Edit] 25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019, Bigtincan acquired Asdeq Labs asdeqworkforce.com.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] 30-Sep-2019 Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

[Edit] In October 2019 @servicenowacquired@attivio

[Edit] Nov 4, 2019: Costello acquired by SalesLoft

[Edit] Nov 5, 2019: Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

[Based on Crunchbase data, but very likely to be outdated.] Please help me improve this: @salesenablement

My total count is 186 vendors.

The revenue shown in the graph above (I took out Enhatch) is a lot more than the $400M from Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

I added some to account for the elephants in the software market and some for the very long ‘long tail’ of small vendors, agencies, consultants & custom software development shops with Sales Enablement projects, Hence you get to more than the $780M Aragon Research has for the so called Sales Engagement Platform market. I know many companies consider their Microsoft SharePoint document repository as their Sales Enablement portal:

  • Salesforce (Salesforce CRM Content/Chatter/Einstein/AppExchange/‘Sales Cloud’ files & libraries)
  • SAP (Callidus / iCentera / Litmos, LMS) CRM, CPQ, CLM, Marketing Automation, …
  • Hubspot
  • Adobe Systems (Marketo + ToutApp + Adobe Digital Publishing Suite, now part of Adobe Experience Manager Mobile)
  • Microsoft (Microsoft Office, Office Delve, Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, etc…)
  • IBM (IBM Smarter Workforce former kenexa.com + Vivisimo Velocity Platform = IBM InfoSphere Data Explorer)
  • Oracle (Oracle CPQ Cloud former BigMachines Inc + InQuira)
  • Velocify Inc. ($50M in revenue annually; competes with SalesHood)
  • Jive Software (used to have $203.5M in revenue annually)
  • Zoho

This blog is turning 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

in billion USD. Source of start & end data points: Research and Markets researchandmarkets.com

I do see the market reaching $1.32Bn in annual revenue now in 2019 already, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

Here my complete lists:

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally.

We are only in August 2019, but this Sales Enablement blog already had more visitors in 2019 than in all of 2018 or 2017

WOW! We are only in August 2019, but this Sales Enablement blog already had more visitors in 2019 than in all of 2018 or in all of 2017!

Sales Enablement seems very hot as a search term. (Most of the traffic for this blog comes from organic Google search.)

Google Trends trends.google.com – Captured: 2-Sep-2019

LinkedIn users with Sales Enablement in their job title

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally!

That is a new all time high. However, that number actually includes many employees of Sales Enablement SaaS software vendors. Nevertheless it tripled since August 2015 when I started tracking it.

This blog is turning 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

in billion USD. Source of start & end data points: Research and Markets researchandmarkets.com

I do see the market reaching $1.32Bn in annual revenue now in 2019 already, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

Very interesting to study are the vendors that are publicly listed such as Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

[Edit] 5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] 4-Nov-2019, SalesLoft acquired Costell0

[Edit] 5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

 

I just added the following vendor, but probably only a small fraction of their revenue of $11M should be counted for the Sales Enablement SaaS market.

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

 

Sales Enablement SaaS software for b2b startups

I track the number of LinkedIn users with Sales Enablement in their current job title:

The use of the term Sales Enablement in job titles on LinkedIn is at an all time high! Of course that actually includes many employees of Sales Enablement SaaS software vendors, but nevertheless it tripled since August 2015 when I started tracking it. [My blog is turning 10 years old in 2019.]

Below my list of Sales Enablement software/tools perfect for startups. My complete (mostly B2B) list is here.

Last updated 31-Aug-2019:

airtable.com @airtable Creation guide for 5 essential pieces of content to help you drive deals, from start to close: offers.hubspot.com/sales-enablement-guide ebook. Sales Collateral Management. Made Flexible & Effortless‎. Manage case studies, call decks, & more with the ease of using a spreadsheet. 350+ App Integrations. Spreadsheet Interface. Used by 30,000+ companies. Realtime Collaboration. Drag & Drop File Uploads. Gallery & Card Views. Easy As A Spreadsheet. $5M in revenue annually. Competes with Basecamp, hopTo, & Trello. San Francisco, CA

Canva canva.com @canva graphic design software solutions provider that helps users to design presentations, & more: Brand Kit“Make an infographic in minutes, not months, with Canva’s easy-to-use infographic creator”. The platform combines a drag-and-drop design tool with a stock library of photographs, illustrations, & imagery. Established in 2012. $22.6M in estimated revenue annually & competes with PicMonkey, Piktochart, & Adobe Systems. Sydney, NSW, Australia.

Hubspot hubspot.com @HubSpot inbound marketing & sales platform. hubspot.com/sales-enablement Sales enablement is the technology, processes, & content that empower sales teams to sell efficiently at a higher velocity. Sales Content Optimization: Contrary to common assumptions, marketers are not the only people producing content. In fact, in many companies, sales produces more content than marketing. Every minute a sale rep spends creating content is a minute they aren’t selling. The fact that salespeople take time to produce personalized content shows how important it is in the final stages of a buyer’s journey. Organize sales content: The first step in a sales enablement content strategy is a full content audit. NYSE: HUBS. Competes with Act-On Software, Marketo, & Pardot. Cambridge, MA

SalesLoft salesloft.com @SalesLoft sales engagement platform. Transform the way sellers engage with their customers by delivering a better selling experience. Finally experience true marketing & sales alignment on a single platform. With improved visibility & easy collaboration on templates, sales plays, & lead routing, SalesLoft puts marketing & sales on the same page. Expanded Machine Learning (ML) capabilities enable sales professionals to take personalization to the next level. Eg: Seniority model automatically recognizes a person’s position in the organization & place them into the ideal persona-based cadence. Hot Leads injects Artificial Intelligence (AI) into workflows where it counts, prioritizing engaged contacts, so users can focus their efforts connecting with the right people at the right time. $23M in revenue annually & competes with Outreach, Velocify, Inc., & Insidesales.com. 2k+ customers, including Square, MuleSoft, WeWork, & Dell, use the company’s sales engagement platform to engage in more relevant, authentic & sincere ways. (Acquired Costello on November 4, 2019.) Headquartered in Atlanta, they have additional locations in San Francisco, New York City & Guadalajara, Mexico. Atlanta, GA, USA

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

 

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. “With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools have not kept pace with technology; we believe there needs to be something new, different & substantially better.” Software startup founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Practice Ignition practiceignition.com @ignitionapp Eliminate debtors & fully automate client onboarding. “Proposal to paid in one place! Eliminate the friction by sending your clients a single smart proposal they can read, sign, & make a payment on in one sitting. That’s more closed deals for you and less back & forth for everyone”. Create intelligent proposals that trigger workflows, automate your back office & increase conversions. “No more word docs, email trails, or data duplication. Software that facilitates proposals, payments, insights, scope management, & integrations.” Competes with Jetpack Workflow, Capium Ltd, & Canopy. Sydney, NSW, Australia

Process Street process.st @processstreet document, track, automate & optimize customer-centric processes. Help sales & customer success teams drive revenue & reduce churn. “The home for your team’s recurring tasks. Create, track & optimize business process workflows.” SaaS platform that lets non-technical teams create powerful, API driven workflows. They don’t seem to compete with Zapier, but integrate with your Zapier account. San Francisco, USA, but many roots in Sydney, Australia

Qwilr qwilr.com @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colours, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working & earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. Competes with PandaDoc, Bidsketch, & Proposable. Sydney, NSW

Slack slack.com/intl/en-au/solutions/sales @slackhq enterprise software platform that allows teams & businesses of all sizes to communicate effectively. Hub for your sales management process: From research to pitch decks to contracts, Slack is where sales happens. Sales teams use Slack for: COMMUNICATION, AUTOMATION, TEAM-BUILDING, HANDOFFS. SF, CA, USA

Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada

WebinarNinja webinarninja.com @Webinar_Ninja not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA

Sales Enablement software perfect for DIY Do It Yourself and for #B2C

Below my list of Sales Enablement software/tools perfect for DIY (Do It Yourself) and for B2C (Business-to-consumer). My complete (mostly B2B) list is here.

Last updated 20-Oct-2019:

Adobe Systems: Adobe Digital Publishing Suite (now part of Adobe Experience Manager Mobile). Create content like you always did for print, but publish to a tablet instead. If you need to make an emergency change to the app, your designers can push an update the same day. On Sep 20, 2018, Adobe Systems Inc. agreed to acquire software maker Marketo Inc. for $4.75bn. On April 19, 2017, Marketo had acquired ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

airtable.com @airtable Creation guide for 5 essential pieces of content to help you drive deals, from start to close: offers.hubspot.com/sales-enablement-guide ebook. Sales Collateral Management. Made Flexible & Effortless‎. Manage case studies, call decks, & more with the ease of using a spreadsheet. 350+ App Integrations. Spreadsheet Interface. Used by 30,000+ companies. Realtime Collaboration. Drag & Drop File Uploads. Gallery & Card Views. Easy As A Spreadsheet. $5M in revenue annually. Competes with Basecamp, hopTo, & Trello. San Francisco, CA

box box.com @box Online file sharing & cloud content management service offering unlimited storage, custom branding, & administrative controls. Simplify how you work. One platform for secure content management, workflow, & collaboration. The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day. Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Burst SMS burstsms.com @burstsms online SMS service. Global online messaging platform: Delivering messages since 2008. Specializing in helping businesses communicate with their customers via SMS with simple yet highly intuitive messaging tools. Increase Sales: SMS Marketing, Sales Automation. White Label & Sub Accounts Perfect for agencies, enterprise companies, & resellers. Fully self funded & taking no investment to date. Burst SMS has grown to be one of the most successful self serve SMS software services in the world. (Also Conversr; see below) With primary business beginning in Australia & New Zealand, Burst SMS is now expanding rapidly globally. With staff in Sydney, Melbourne, Vancouver & Manila, the company has grown rapidly. AU, HK, NZ, PH, SG, UK, US

Canva canva.com @canva graphic design software solutions provider that helps users to design presentations, & more: Brand Kit, “Make an infographic in minutes, not months, with Canva’s easy-to-use infographic creator”. The platform combines a drag-and-drop design tool with a stock library of photographs, illustrations, & imagery. Established in 2012. $22.6M in estimated revenue annually & competes with PicMonkey, Piktochart, & Adobe Systems. Sydney, NSW, Australia.

Conversr (powered by Burst SMS @burstsms; see above) conversr.com The next generation of customer engagement: A conversation control hub that enables you to manage the conversations you have with your customers by combining the powers of human logic & artificial intelligence. Personalized Conversations: Send & receive SMS. Flow Editor: Rapidly design & build custom solutions from our platform, or select one of our turn-key solutions to help you get started quickly. Reporting: Get reporting on key campaign metrics, including campaign goals & objective reporting. With primary business beginning in Australia & New Zealand, Burst SMS is now expanding rapidly globally. With staff in Sydney, Melbourne, Vancouver & Manila, the company has grown rapidly. AU, HK, NZ, PH, SG, UK, US

Gather hq.gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. “The only tool that combines Exit Intent email lead popups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Create a lead referral campaign by incentivising your existing customers to refer their friends to your list. Sydney, NSW, Australia & New Zealand. Built by @elbahnasy (linkedin.com/in/izelbahnasy/)

hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands and retailers. Managing product information sucks. You are faced with more information to manage, more digital channels to oversee & more demand for product images, descriptions, videos, & more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content. Toronto, Ontario, Canada

Hubspot hubspot.com @HubSpot inbound marketing & sales platform. hubspot.com/sales-enablement Sales enablement is the technology, processes, & content that empower sales teams to sell efficiently at a higher velocity. Sales Content Optimization: Contrary to common assumptions, marketers are not the only people producing content. In fact, in many companies, sales produces more content than marketing. Every minute a sale rep spends creating content is a minute they aren’t selling. The fact that salespeople take time to produce personalized content shows how important it is in the final stages of a buyer’s journey. Organize sales content: The first step in a sales enablement content strategy is a full content audit. NYSE: HUBS. Competes with Act-On Software, Marketo, & Pardot. Cambridge, MA

Microsoft: Microsoft Office, Office Delve, Microsoft Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, Skype, etc…
Greg Poirier of Cloudkettle explains:

By @TheCoolestCool here: foundationinc.co/lab/the-saas-opportunity-of-unbundling-excel/

A simple Google search for “Excel Template” will show you the thousands of applications that spreadsheets offer us. And a quick visit to the Excel templates found on the Office 360 website will show you the plethora of templates and examples that are being turned into companies.

 

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

 

OneMob OneMob.com @OneMob Personal, trackable & company branded video & voice messages tracked in Salesforce. Create a webpage of content, including videos, documents, website links & URLs, buttons, YouTube, & Social Media. Brand pages to match company branding. Real time chat directly with viewers. Upload any document: Import from Box, Google Drive, OneDrive, Dropbox or Evernote$1M in revenue annually & competes with BombBomb, JangoMail, & A2Stream Inc. San Francisco

Pegasystems pega.com @pega strategic applications for sales, marketing, service & operations that drive business agility for Global 2000 enterprises. Sales Content Management: Share, discuss, & work together on content for any sales situation. Intelligently guide B2B or B2C sales professionals & automate the sales process with Pega Sales & Onboarding. Cambridge, Mass.

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. “With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools have not kept pace with technology; we believe there needs to be something new, different & substantially better.” Software startup founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Pobuca pobuca.com @siebenGR (“Transforming CRM to AI bots. Pobuca CRM suite of PobucaConnect, PobucaSales & PobucaLoyalty for brands & retailers”) Sales, marketing & productivity software that helps brands & retailers grow in the fast-paced digital economy. Pobuca Sales is a mobile field-sales automation solution for sales representatives & merchandising auditors that enables you to achieve more sales per day, automate merchandising tasks & be more productive. $5M in estimated revenue annually & competes with Insightly, Spiro.AI, & SugarCRM. Athens, Greece & London, UK

PostBeyond postbeyond.com cloud-based Employee Engagement & Advocacy Platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, and measurable way. PostBeyond Inc. Toronto, ON, Canada

Practice Ignition practiceignition.com @ignitionapp Eliminate debtors & fully automate client onboarding. “Proposal to paid in one place! Eliminate the friction by sending your clients a single smart proposal they can read, sign, & make a payment on in one sitting. That’s more closed deals for you and less back & forth for everyone”. Create intelligent proposals that trigger workflows, automate your back office & increase conversions. “No more word docs, email trails, or data duplication. Software that facilitates proposals, payments, insights, scope management, & integrations.” Competes with Jetpack Workflow, Capium Ltd, & Canopy. Sydney, NSW, Australia

Process Street process.st @processstreet document, track, automate & optimize customer-centric processes. Help sales & customer success teams drive revenue & reduce churn. “The home for your team’s recurring tasks. Create, track & optimize business process workflows.” SaaS platform that lets non-technical teams create powerful, API driven workflows. They don’t seem to compete with Zapier, but integrate with your Zapier account. San Francisco, USA, but many roots in Sydney, Australia

Qwilr qwilr.com @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colours, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working & earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. Competes with PandaDoc, Bidsketch, & Proposable. Sydney, NSW

Seidat seidat.com @SeidatApp cloud-based slide deck platform that enables creating interactive slide decks for any occasion & easily sharing them with your team & customers. Gives you the opportunity to manage all your slide decks under one platform. Keeping your material up-to-date & according to your brand for all your team members has never been this easy. Presentation platform for teams. Create, edit, present & share interactive presentations within the same app. Sell more efficiently with navigable pitch decks, save time with updates by using Smart slide, keep your brand consistent in all slide decks with brand & team management. KEEP YOUR TEAM’S PITCH DECKS UP TO DATE: Any changes made within a team are visible to all. You no longer have to worry about everyone having the most recent presentation materials. Seidat’s cloud does that for you. Team collaboration is easy when everyone always gets the latest materials automatically. “Presentation platform for teams. Create, edit, present & share interactive presentations within the same app.” $99.4K in estimated revenue annually. Helsinki, Finland

Slack slack.com/intl/en-au/solutions/sales @slackhq enterprise software platform that allows teams & businesses of all sizes to communicate effectively. Hub for your sales management process: From research to pitch decks to contracts, Slack is where sales happens. Sales teams use Slack for: COMMUNICATION, AUTOMATION, TEAM-BUILDING, HANDOFFS. SF, CA, USA

Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada

WebinarNinja webinarninja.com @Webinar_Ninja Not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA

Woveon woveon.com @Woveon “conversational technology that absorbs & analyzes billions of conversations, giving you unrivalled business intelligence to win”. Intelligent customer Service. Organise all of your customer channels into one. Put the “smarts” into your customer service. Using Artificial Intelligence & Machine Learning, Woveon helps businesses make smarter decisions about customer service 24/7. Identifies valuable customers, prioritises conversations & integrates with multiple systems. Helps companies use conversation to automatically fix their customer experience. Learns how to best reply to customers using easily searchable historical conversation data. crunchbase.com/organization/woveon Philadelphia, PA, US & Sydney, NSW, Australia

Zoho zoho.com @Zoho suite of business, collaboration, & productivity applications. Over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, & more. Sales & Marketing: Give your sales team the perfect set of apps to help close more business deals in less time. Email & Collaboration: Empower your workforce with apps to collaborate & transform the way they work. Custom Solutions: Simplify complex business processes with apps that will make your team’s work easier. Founded Sep 15, 1996. Founder Sridhar Vembu. Zoho Corporation Pvt. Ltd.; $310 million (estimated revenue). Development headquarters in Chennai, India. HQ Pleasanton, California, US

List of New Zealand based Sales Enablement companies

List of New Zealand based Sales Enablement / Channel Enablement companies, last updated 31-Aug-2019:

Gather hq.gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. “The only tool that combines Exit Intent email lead popups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Create a lead referral campaign by incentivising your existing customers to refer their friends to your list. Sydney, NSW, Australia & New Zealand. Built by @elbahnasy (linkedin.com/in/izelbahnasy/)

Qotient Qotient.com @Qotient founded July 2013. CHANNEL SALES INTELLIGENCE SOFTWARE. Helps businesses have the right face to face sales conversation with their customers. Cloud based sales acceleration platform accessible from any device, anytime, anywhere. Delivers a library of sales conversations including insights, sales questions, & supporting marketing collateral into the hands of the sales team. Sales teams then use these conversations to assist them in converting sales calls into opportunities.crunchbase.com/organization/qotient San Francisco, California, US & Auckland, New Zealand

Showcase Workshop (Showcase Software) showcaseworkshop.com @showcaseworks Has customers all over the world. The Showcase Presentation app is free & available for iOS, Android, Windows 8 & web browser viewing option so you can present the same information across your tablets, smart phones & computers. Turn your files into a mobile toolkit with a custom designed interface to match your styleguide. Field-based teams can share any approved file, right from their tablet & see when it was downloaded. Real-time information on the usage of the app by field based teams. Wellington, New Zealand