Sales Enablement software perfect for Low Code or No Code or DIY Do It Yourself and for B2C

Below is my list of Sales Enablement software/tools perfect for No Code or Low Code or DIY (Do It Yourself) and for B2C (Business-to-consumer). My complete (mostly B2B) list is here.

Last updated 11-Sep-2021:

Adobe Systems: Adobe Digital Publishing Suite now part of Adobe Experience Manager Mobile. Create content like you always did for print, but publish to a tablet instead. Need to make an emergency change to the app? Designers can push an update the same day. Sep-2018, Adobe Systems Inc. acquired software maker Marketo Inc. for $4.75bn. 19-Apr-2017, Marketo acquired ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

airtable.com @airtable Creation guide for 5 essential pieces of content to drive deals, from start to close: offers.hubspot.com/sales-enablement-guide ebook. Sales Collateral Management. Made Flexible & Effortless‎. Manage case studies, call decks, & more with the ease of using a spreadsheet. 350+ App Integrations. Spreadsheet Interface. Used by 30,000+ companies. Realtime Collaboration. Drag & Drop File Uploads. Gallery & Card Views. Easy As A Spreadsheet. $5M in revenue annually. Competes with Basecamp, hopTo, & Trello. San Francisco, CA

Asana asana.com @asana a work management platform for teams. The work management software vendor launched its first offering aimed at a specific job role in 2019 with Asana for Marketing. The list of options for individual business units grew in 2020 with the addition of Asana Operations & Asana Sales. Asana for Operations lets users access Asana’s gallery of workflow templates or create their own custom versions to standardize processes such as vendor & employee onboarding & management. Asana for Operations & Asana for Sales and Account Management are two new end-to-end solutions for teams to manage their entire operations & sales workflows. The suite of capabilities is available on Asana’s Business & Enterprise offerings. Asana targets sales & ops teams with new integrations: Salesforce, Jira Cloud & Tableau integrations are designed to help the work management app appeal to specific business functions. San Francisco Bay Area, West Coast, Western US

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) atlassian.com/software/confluence @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organise all your work in one place. Many organisations use Confluence as their intranet & some even as the Sales Enablement portal. “Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device.” Sydney, NSW, Australia

box box.com @box Online file sharing & cloud content management service offering storage, custom branding, & administrative controls. Simplify how you work. Platform for secure content management, workflow, & collaboration. The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day. Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Brandcast brandcast.com @brandcastapp code-free web content system. Create branded websites & content in a connected, design-driven system. Customizable. Engaging. Trackable. Discover the power of interactive sales collateral. Your prospects will love it & you can track their interactions from cold call to closing. Pitch decks, Sales proposals, Case studies, & Web brochures. Replacing static, slow-loading PDFs with interactive content is a new idea. Adding videos, demos, or showrooms to presentations livens up the pitch like nothing else. Going forward, you may have fewer live meetings where you can develop personal bonds with customers. That makes lively, engaging presentations more important than ever. Brandcast Salesforce Studio is an integration that allows a Salesforce user to automatically create a personalized website directly from a Salesforce Account or Opportunity record. The personalized website will pull content & data from Salesforce to create a personalized experience. All websites created from Salesforce can be updated in real-time & are automatically equipped with tracking metrics that allow a Salesforce user to see engagement activity directly from Salesforce. San Francisco, CA

Screen Shot 2021-04-09 at 3.03.35 pmBurst SMS burstsms.com @burstSMS global online messaging platform, delivering messages since 2008. They pride themselves on providing an easy-to-use online SMS platform with a focus on marketing, operations, & advanced SMS API solutions. Innovation is what they strive for, by building new communication features to enhance customer experiences. Salesforce integration to send SMS from within Salesforce. Also Eloqua, Marketo, Oracle Responsys, Zoho CRM, Zapier.com, etc…

Canva canva.com @canva graphic design software solutions provider that helps users to design presentations, & more: Brand Kit, Make an infographic in minutes, not months, with Canva’s easy-to-use infographic creator. The platform combines a drag-and-drop design tool with a Screen Shot 2021-04-01 at 7.36.26 pmstock library of photographs, illustrations, & imagery. Real-time collaboration: Design with your team or co-presenters via a link or email, then comment, edit, & collaborate in real-time. Pre-record to present confidently, every time: With Canva, you don’t need a live audience to deliver great presentations. Add audio, or pre-record yourself talking over a Screen Shot 2021-04-01 at 7.34.11 pmpresentation, then share your video to be viewed anytime, anywhere. Download “Talking Presentations” as MP4 videos. It’s excellent for capturing audiences beyond a one-time event. Established in 2012. $500M in revenue projected in 2021. Competes with Loom.com, Pitch.com, PicMonkey, Piktochart, & Adobe Systems. Sydney, NSW, Australia.

Checkbox checkbox.ai @CheckboxAI No-code Workflow & Automation Platform. Legal, risk & compliance automation platform. Triage Automation! Let Checkbox show you how to boost efficiency and where business users can request & access various services via an automated process. Sydney, NSW

Close close.com @close (also known as close.io or Elastic) inside sales CRM for startups & SMBs. Close more deals. Supercharge your sales with a CRM for startups & SMBs. Get pipeline view, calling, lead management, email automation, & more. Palo Alto, California, United States blog.close.com/sales-enablement & sales enablement toolkit

Conversr (powered by Burst SMS @burstsms; see above) conversr.com The next generation of customer engagement: A conversation control hub that enables you to manage the conversations you have with your customers by combining the powers of human logic & artificial intelligence. Personalized Conversations: Send & receive SMS. Flow Editor: Rapidly design & build custom solutions from our platform, or select one of our turn-key solutions to help you get started quickly. Reporting: Get reporting on key campaign metrics, including campaign goals & objective reporting. With primary business beginning in Australia & New Zealand, Burst SMS is now expanding rapidly globally. With staff in Sydney, Melbourne, Vancouver & Manila, the company has grown rapidly. AU, HK, NZ, PH, SG, UK, US

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA

Gather gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. Combines Exit Intent email lead popups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Create a lead referral campaign by incentivising your existing customers to refer their friends to your list. Sydney, NSW, Australia & New Zealand. Built by @elbahnasy (linkedin.com/in/izelbahnasy/)

Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites) Alphabet Inc., Mountain View, California, USA

hatchbuck hatchbuck.com @hatchbuck all-in-one sales, CRM, & marketing automation software to help your business capture more leads & close more sales. Formerly known as Systematic Revenue, Inc. Changed its name to Hatchbuck in May 2013. Acquired by Benchmark Email on Sep 10, 2019. St. Louis, MO, USA

Hubspot hubspot.com @HubSpot inbound marketing & sales platform. hubspot.com/sales-enablement Sales enablement is the technology, processes, & content that empower sales teams to sell efficiently at a higher velocity. Sales Content Optimization: Contrary to common assumptions, marketers are not the only people producing content. In fact, in many companies, sales produces more content than marketing. Every minute a sale rep spends creating content is a minute they aren’t selling. The fact that salespeople take time to produce personalized content shows how important it is in the final stages of a buyer’s journey. Organize sales content: The first step in a sales enablement content strategy is a full content audit. NYSE: HUBS. Competes with Act-On Software, Marketo, & Pardot. Cambridge, MA

Internal internal.io @Internal_io “Internal tools? You’ve got other things to build. Free up valuable engineering time to move your business forward with no-code internal tools.” No-code software that instantly connects the company’s data in useful, actionable ways while controlling access and protecting customer privacy. No-code customizations: Internal makes it easy for anyone to create custom internal tools. No SQL or Javascript knowledge required. From customer onboarding and customer service to data processing and on-demand operations, Internal helps teams do their jobs better. Legal Name “Console Corp”. San Francisco, California, USA

involve.me involve.me stereosense GmbH (also known as brandquiz) @involvemeapp Make “no code” interactive content in minutes. Set up funnels with 2 minute landing pages, surveys & accept payments online. User engagement platform that helps businesses create personalized customer interactions. Engage Your Users With Interactive Content: Create personalized interactions at every step of the customer journey. Acquire & keep customers involved. involve.me is reimagining customer experience by allowing e-commerce shops & digital marketers to easily create personalized interactions at every step of the customer journey, so they can better acquire & keep customers involved. Vienna, Wien, Austria

Kbee kbee.app @tryKbee Knowledge Base Software. Kbee lets anyone create a searchable & branded knowledge base straight from Google Docs. Turn your content into a fast, searchable space for you, your team, or your customers. Create instantly: Turn your existing Google Drive folders & files into a professional knowledge base. Find answers quickly: Full-text search across all of your content. Match your brand: Customize your domain, logo, color schemes, & layout. Horatio, Inc. San Francisco, CA, USA

Screen Shot 2021-04-07 at 5.45.31 pmLoom loom.com @loom work communication tool that helps you get your message across through instantly shareable video. Say it with video! Get your message across, no matter where you work. Sending a Loom is more efficient than typing long emails or spending your day in meetings having conversations that don’t need to happen in real-time. You talk up to 6x faster than you type. Capture you screen, record their front-facing camera, & narrate video all at once with no switching apps or upload required. Whether it’s training new teammates or replying to a customer inquiry, Loom enhances the way people communicate at work by allowing them to send the next best thing to being there. Why Sales teams use Loom: Improve outreach. Accelerate sales cycles. Optimize performance. Streamline onboarding. San Francisco, CA, USA. Legal name Opentest, Inc.

Microsoft: Microsoft Office, Office Delve, Microsoft Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, Skype, etc…
Greg Poirier of Cloudkettle explains:

By @TheCoolestCool here: foundationinc.co/lab/the-saas-opportunity-of-unbundling-excel/

A simple Google search for “Excel Template” will show you the thousands of applications that spreadsheets offer us. And a quick visit to the Excel templates found on the Office 360 website will show you the plethora of templates and examples that are being turned into companies.

miro miro.com @miroHQ used to be known as Realtime Board (RealtimeBoard). 6-Mar-2019, they have a new name & brand identity: Miro, online collaborative whiteboard platform that enables distributed teams to work better together. Offers a collaborative whiteboard platform that is designed to allow distributed teams to work effectively together. Support includes running presentations / slides, brainstorming sessions & workshops to planning projects & designing new products & services. San Francisco, Bay Area, USA

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA, USA. Notion said 8-Sep-2021 it acquired Automate.io, an Indian startup that builds connectivity & integrations with 200+ services, as the workplace productivity startup looks to accelerate its product expansion to become more compelling for tens of millions of individuals & businesses that are increasingly moving to digital collaborative tools. The San Francisco-headquartered startup, last valued at $2Bn in private markets, said the acquisition of the Hyderabad-headquartered Automate will help Notion understand the know-how of — & leverage — the 200 integrations the Indian startup has developed to give users and enterprises alike the ability to bring their workflows into Notion.

OscilloSoft oscillosoft.com.au @oscillosoft IT Consulting firm providing services across many platforms for SMB to enterprise clients. Specializes in CLOUD solutions like Zoho. Find out how you can use OscilloSoft’s BurstSMS extension with your @zohocrm to engage more with your clients! Sydney, NSW, Australia

OneMob OneMob.com @OneMob Personal, trackable & company branded video & voice messages tracked in Salesforce. Create a webpage of content, including videos, documents, website links & URLs, buttons, YouTube, & Social Media. Brand pages to match company branding. Real time chat directly with viewers. Upload any document: Import from Box, Google Drive, OneDrive, Dropbox or Evernote$1M in revenue annually & competes with BombBomb, JangoMail, & A2Stream Inc. San Francisco

Pegasystems pega.com @pega strategic applications for sales, marketing, service & operations that drive business agility for Global 2000 enterprises. Sales Content Management: Share, discuss, & work together on content for any sales situation. Intelligently guide B2B or B2C sales professionals & automate the sales process with Pega Sales & Onboarding. Cambridge, Mass., USA

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. “With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools have not kept pace with technology; we believe there needs to be something new, different & substantially better.” Software startup founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Pobuca pobuca.com @siebenGR Transforming CRM to AI bots. Pobuca CRM suite of PobucaConnect, PobucaSales & PobucaLoyalty for brands & retailers. Sales, marketing & productivity software that helps brands & retailers grow in the fast-paced digital economy. Pobuca Sales is a mobile field-sales automation solution for sales representatives & merchandising auditors that enables you to achieve more sales per day, automate merchandising tasks & be more productive. $5M in estimated revenue annually & competes with Insightly, Spiro.AI, & SugarCRM. Athens, Greece & London, UK

PostBeyond postbeyond.com cloud-based Employee Engagement & Advocacy Platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. PostBeyond Inc. Toronto, ON, Canada

Practice Ignition practiceignition.com @ignitionapp Eliminate debtors & fully automate client onboarding. Proposal to paid in one place! Eliminate the friction by sending your clients a single smart proposal they can read, sign, & make a payment on in one sitting. That’s more closed deals for you and less back & forth for everyone. Create intelligent proposals that trigger workflows, automate your back office & increase conversions. No more word docs, email trails, or data duplication. Software that facilitates proposals, payments, insights, scope management, & integrations. Competes with Jetpack Workflow, Capium Ltd, & Canopy. Sydney, NSW, Australia

Process Street process.st @processstreet document, track, automate & optimize customer-centric processes. Help sales & customer success teams drive revenue & reduce churn. “The home for your team’s recurring tasks. Create, track & optimize business process workflows.” SaaS platform that lets non-technical teams create powerful, API driven workflows. They don’t seem to compete with Zapier, but integrate with your Zapier account. San Francisco, USA, but many roots in Sydney, Australia

Qwilr qwilr.com @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colours, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working & earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. Competes with PandaDoc, Bidsketch, & Proposable. Sydney, NSW

Seidat seidat.com @SeidatApp cloud-based slide deck platform that enables creating interactive slide decks for any occasion & easily sharing them with your team & customers. Gives you the opportunity to manage all your slide decks on one platform. Keeping your material up-to-date & according to your brand for all your team members has never been this easy. Presentation platform for teams. Create, edit, present & share interactive presentations within the same app. Sell more efficiently with navigable pitch decks, save time with updates by using Smart slide, keep your brand consistent in all slide decks with brand & team management. KEEP YOUR TEAM’S PITCH DECKS UP TO DATE: Any changes made within a team are visible to all. You no longer have to worry about everyone having the most recent presentation materials. Seidat’s cloud does that for you. Team collaboration is easy when everyone always gets the latest materials automatically. “Presentation platform for teams. Create, edit, present & share interactive presentations within the same app.” $99.4K in estimated revenue annually. Helsinki, Finland

Slack slack.com/intl/en-au/solutions/sales @slackhq enterprise software platform that allows teams & businesses of all sizes to communicate effectively. Hub for your sales management process: From research to pitch decks to contracts, Slack is where sales happens. Sales teams use Slack for: COMMUNICATION, AUTOMATION, TEAM-BUILDING, HANDOFFS. SF, CA, USA. Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

tray.io tray.io @tray integrate your entire stack with this general automation platform. Empower your workforce with automated processes & integrate your cloud stack to work in real time. Automate your organization without taxing development resources. Turn your team into citizen automators. Marketing: Improve marketing efficiency and scale growth like never before. Lead list uploads, Personalized email, Lead scoring & routing, Data enrichment, Happy customer detection. Sales: Stream buying signals & sales updates directly to sales reps. RFP Process, Alerting, Approval process, Sales Enablement, Swag automation. tray.io, inc. San Francisco Bay Area, West Coast, Western US

Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada

WebinarNinja webinarninja.com @WebinarNinja Not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

Weld weld.io @Weld_io interactive content in minutes – Create visual, animated, interactive content on your website. “No Code” BE CREATIVE WITHOUT CODE. Allows you to create visual, animated, interactive content on your existing website. No need for developers or agencies. Be more flexible, work faster, save money. Stockholm, Sweden

Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA

Zoho zoho.com @Zoho suite of business, collaboration, & productivity applications. Over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, & more. Sales & Marketing: Give your sales team the perfect set of apps to help close more business deals in less time. Email & Collaboration: Empower your workforce with apps to collaborate & transform the way they work. Custom Solutions: Simplify complex business processes with apps that will make your team’s work easier. Founded Sep 15, 1996. Founder Sridhar Vembu. Zoho Corporation Pvt. Ltd.; $310M (estimated revenue). Development headquarters in Chennai, India. HQ Pleasanton, California, US

List of New Zealand based Sales Enablement companies

Get the Kiwi Marketing Technology Landscape from MartechTribe.com

My own list of New Zealand based Sales Enablement / Channel Enablement companies, last updated 6-May-2021:

Brandkit™ brandkit.io @BrandkitHQ Beautifully simple brand & image management. DAM. Find, manage & distribute your brand content, at scale. NZ

Gather gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. The only tool that combines Exit Intent email lead popups, customer-to-customer referral automation, and coupon distribution to boost your email list. Create a lead referral campaign by incentivising your existing customers to refer their friends to your list. Sydney, NSW, Australia & New Zealand. Built by @elbahnasy (linkedin.com/in/izelbahnasy/)

Screen Shot 2021-04-13 at 7.29.36 pmQotient Qotient.com @Qotient founded 2013. Transform Channel Sales Engagement: Whether it’s a cross-selling campaign, new product launch, or driving lead generation, achieve the next-level in Channel growth through partners, as they sell to new and existing customers, with a digital platform built specifically to address the challenges of selling in the Channel. CHANNEL SALES INTELLIGENCE SOFTWARE. Helps businesses have the right face to face sales conversation with their customers. Cloud based sales acceleration platform accessible from any device, anytime, anywhere. Delivers a library of sales conversations including insights, sales questions, & supporting marketing collateral into the hands of the sales team. Sales teams then use these conversations to assist them in converting sales calls into opportunities. crunchbase San Francisco, CA, US & Auckland, New Zealand

Showcase Workshop (Showcase Software) showcaseworkshop.com @showcaseworks Has customers all over the world. The Showcase Presentation app is free & available for iOS, Android, Windows 8 & web browser viewing option so you can present the same information across your tablets, smart phones & computers. Turn your files into a mobile toolkit with a custom designed interface to match your style-guide. Field-based teams can share any approved file, right from their tablet & see when it was downloaded. Real-time information on the usage of the app by field based teams. Wellington, New Zealand

Totara totaralearning.com @totaralearning open source learning technologies company. Totara Learn is a flexible, open learning management system (LMS) that gives organizations the freedom to learn. Deliver training & performance appraisals anywhere, anytime. Improve engagement, ensure compliance & achieve breakthrough results across your organization & extended enterprise. Open source learning platform: Fully customizable, enabling you to make it your own. Integrate & extend to suit your timescale & business needs. Take full control of your content, performance management, learning management, platform configuration & reporting. 11-Jun-2020, Five V Capital acquired Totara Learning Solutions. Wellington, New Zealand

How to count the global sales enablement platform market size

So far my own market size of the global Sales Enablement platform market or Sales Enablement Software market had always been far below the other sources you can find online; as I had excluded the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.

After some feedback – as pictured – I’m starting to count some of the revenue of 800-pound gorillas and can understand how others get to an annual market size of $3Bn USD for 2020.

(The first 16 are not in order of revenue! $3Bn includes many non-listed. I track more than 186 vendors!)

View my full table here (export/download yourself)


[Edit August 2020] Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] 30-Sep-2019 Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio 

[Edit] Nov 4, 2019: Costello acquired by SalesLoft

[Edit] Nov 5, 2019: Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form: Continue reading “How to count the global sales enablement platform market size”

Sales Enablement software vendors are buying reoccurring revenue by acquiring competitors and complimentary companies

Based on my research I estimate that the Sales Enablement software market is currently (in 2021) worth $4Bn USD in annual revenue.

b2b_sales_enablement_saas_martech

Vendors (many of them took on a lot of VC funding) are buying reoccurring revenue by acquiring competitors and complimentary companies.

  • Edit: Trapit was acquired by ScribbleLive in May 2017. (Rock Content has acquired ScribbleLive on Dec 10, 2019. Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil)
  • Edit: 28-May-2019 Upland Software acquired Kapost
  • Edit: 25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.
  • Edit: 5-Sep-2019, @Mediafly acquired iPresent Ltd @iPresentapp
  • Edit: 5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.
  • Edit: 30-Sep-2019 Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan
  • Edit: 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc
  • Edit: In October 2019 @servicenow acquired @attivio
  • Edit: 4-Nov-2019 Costello was acquired by SalesLoft
  • Edit: 5-Nov-2019: Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

After many large B2B companies made new decisions for investment in Sales Enablement teams/functions/tools/software/platforms, the market is not growing very fast anymore.

Now, the vendors have to buy each other to see strong growth in revenue.

I’m always surprised when I see a Series B or C funding round in this space as I do not believe that it will deliver VC type returns (10x) for those coming in after the seed or series A stage. That happens in ‘winner-take-all markets’, but I do not believe Sales Enablement is one.

May 28, 2019Upland Software acquired Kapost (Had $19M in funding) for approx. 3x revenue ($45M in cash) + $5M cash holdback payable in 12 months.

My Sales Enablement market deathwatch of companies that were acquired & shut down or went out of business has been growing a lot since 2017. You can also download my entire table of companies I’m tracking:

Expect to read comments like this one more often:

“We had been using SAVO for our sales assets/content mgmt. tool.  However, now that they’ve been bought by Seismic, we’re in the process of migrating over.  We have over XXXX pieces of content to manage across multiple verticals, so we needed a way to consolidate multiple XXX into one system.  We’ve developed a very thorough governance process […]”

There is growth in this market, but it is mostly in the number of LinkedIn users with Sales Enablement in their job title.

I track the number of LinkedIn users with Sales Enablement in their current job title. 5-Feb-2020, LinkedIn had 10,540 users like that globally.