Updated Market size overview: The players with the most Sales Enablement acquisitions

The players in Sales Enablement with the most acquisitions in this space:

Microsoft Office/Teams/SharePoint/Dynamics/Yammer/Skype/LinkedIn(PointDrive) 9
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S 8
Salesforce CRM CMS/Sites/Content/Chatter/Quip/Einstein/AppExchange/Trailhead 8
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys) CRM, CPQ, CLM 5
Seismic (SAVO, KnowledgeTree, Zensight, Percolate) 5
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient) 5
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2
Impartner (Treehouse Interactive) acquiring TIE Kinetix’s TCMA business 2
Mediafly (Alinean / iPresent) 2
SalesLoft (Costello, Noteninja) 2

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

Recent acquisitions caused my latest updates to my Sales Enablement SaaS market overview chart (where the first 16 market players aren’t in order of revenue):

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com/actoscrimmage/ the companies announced 11-SEP-2020.

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz) customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

My complete overview with 574 line items has dates to sort by latest edits.

Countries with large offices of Sales Enablement vendors (links to my specific lists):

USA 355
Canada 47
Australia 41
UK 33
India 24
Germany 22
Sweden 8
Denmark 7
Switzerland 7
Netherlands 7
Belgium 5
NZ 5

Here are the virtual selling skills challenges rainsalestraining.com found in a survey:

Source: rainsalestraining.com

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