This list for Canada was last updated on January 22, 2017:
Allocadia allocadia.com @allocadia Marketing Performance Management: Planning, budgeting, & analysis software built for revenue-driven marketing teams. Every marketing organization wants to better understand investments & returns and measure how they impact the business (how marketing drives revenue). Typical organizations start with managing their marketing budgets, then they align to corporate objectives & plans, set targets, track actuals, and eventually measure & optimize their return on investment. By connecting to your finance, corporate budgets, CRM, resource management, marketing automation, & social media systems Allocadia gives you the most complete view of your marketing performance. Vancouver, BC
Amacus see Innovative Information Inc.
AvayaLive Engage web conferencing in virtual 3D environments for meetings, training, sales & support. It came out of research & development / incubation at Nortel Networks in Ottawa, but is owned by Avaya now. Allows collaborative web browsing & accessing/presenting marketing material in its on-demand, web-based, immersive collaboration environment. (I worked on this during my time at Nortel Networks.) AvayaLive Engage service ended 2016. BizSphere: The Sales Web & Content Landscape by BizSphere were initially developed for IBM & Nortel Networks. Is Was a suite of Sales Enablement software solutions for global businesses with a complex portfolio [of products, services, & solutions] and large sales force / channel partners. Let them access the right person or the right information in the right format, in the right place at the right time to move sales opportunities forward. The team behind core concepts & the UI of BizSphere moved on to MING Labs (see below).
Brick Street Software, Inc. brickstreetsoftware.com more on the marketing automation side of things: Their solution called CONNECT is multichannel marketing for carrying on conversations with customers & prospects over multiple devices as they go about their day. “With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, and develop loyal relationships.” Offices in Toronto, Boston & elsewhere.
CleanPix Corp cleanpix.com @CleanPix digital asset management accessible directly from the cloud via your web-browser & designed with PR/marketing & brand managers in mind. Deliver your assets directly to your network & partners from CleanPix via email without the use of attachments or forcing them to sign up for their own account. Free trial for 14 days. Calgary, AB, Canada
DOOLY www.dooly.ai angel.co/dooly @doolystated Combination of machine learning, natural language processing, & speech analytics as an ear on calls, notes, emails, & other data sources to connect information in the moment & help teams be more productive, close more deals, & find new ways to delight customers. “You’re chasing someone across departments, trying to find that white paper your coworker remembers coming across many moons ago so that you can send it to a prospect.” Wouldn’t it be great if you didn’t have to chase information around, but had that information at your fingertips? Because Dooly is a participant on the call, it already knows that the prospect would benefit from a technology white paper, & because it’s connected to everything else, it knows where to find it. Vancouver, BC, Canada
elandas elandas.com @elandasnow Flexible sales & marketing solutions for the regulated life sciences industry. Deliver customized, regulatory-compliant sales materials into the hands of your sales force within days, not weeks. Adapt to rapidly changing trends with tools that give you flexibility & control. Coordinate efforts of disparate & cross-functional business units for more efficiency – allowing you to sell more sooner. With elandas sales reps will: Learn about access changes that provide growth opportunities in a given territory sooner. Create relevant & compliant materials for digital presentation or print to get to the point quickly during sales calls. Enjoy more realistic sales goals set by management. Get the control needed to hit the ground running & be ahead of the game. Saint John, New Brunswick, Canada
Enable5 VONICAL vonical.com Ottawa, Canada based full-service agency that spun out its enablement software as a service under the name ENABLE5 enable5.com (HQ is Ottawa; also in Japan, Ireland, London UK, San Francisco USA)
Envisica Inc envisica.com Alberta, Canada based firm more on the “consulting for Sales Enablement” side of things. Wayne Regehr, President at Envisica Inc. used to be Vice President at SAP Canada, Inc.
hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands and retailers. Managing product information sucks. You are faced with more information to manage, more digital channels to oversee & more demand for product images, descriptions, videos, and more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content. Toronto, Ontario, Canada
Igloo Software igloosoftware.com based in Kitchener, Canada. They don’t use the term ‘Sales Enablement’ but it is a social intranet (Enterprise 2.0 style) for small, medium or large businesses who want to work better – with their employees, partners or customers. Cloud-based platform, so you can work from anywhere on any device with a web browser, inside or outside your firewall. […] blogs, calendars, file sharing, forums, microblogs & wikis…
Innovative Information Inc. amacus.net Makers of Amacus, a selling solution + coaching application that improves B2B sales productivity by revealing Return-on-Effort in Business-to-Business sales. “prospecting radar that could tell you who to talk to, when to talk to them and what to talk to them about, would that give you more time?” Along with their President John Cousineau they are Vancouver based
Jostle jostle.me techcrunch writes “[…] wants to put a fresh face on intranet software. […] aims to make it easier for companies to publish news stories & announcements, host online discussions and share other relevant information like team directories. […] features a Yammer-like chat tool. […] integrates with the likes of Active Directory and other directory services to make onboarding easy. It also supports most popular single sign-on solutions & offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts & Drive.” Vancouver, Canada
LookBookHQ Inc. lookbookhq.com @lookbookhq “Increase engagement with your content by 3x!” Create compelling & personalized content experiences with drag & drop simplicity. Personalize the content experience with data that flows automatically back to your marketing automation platform. Nurture with the right combination of relevant content whenever & wherever you generate a click. The intersection of content, data & channel, LookBookHQ converts interest into deeper content engagement by empowering buyers to self-educate at their own pace. Shift from scheduled, “One-and-Done” programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it. Toronto, ON, Canada
Loopio loopio.com @loopioinc Proposal & RFP Management Software: simplifies the process of developing proposals and responding to RFPs. Automation engine to populate your RFP with the best answers from your Loopio Library. “Produce brand compliant proposals in seconds: Don’t spend countless hours formatting documents. Leave it to Loopio to export your content into a beautiful, custom branded proposal.” Toronto, Canada
Lurniture lurniture.com @Lurniture Accelerate your sales by delivering the right sales training at the right time — right within Salesforce. Develop your team’s selling skills faster, Increase deal sizes and close rates, Clone your top performers, Track the ROI of your training efforts. Built 100% native on salesforce.com (SFDC), Toronto, Ontario, Canada
MING Labs minglabs.com German User Experience (UX) Design company. Their founders were behind the UX/UI of BizSphere (see above). Mobile responsive website and mobile app Design & Development. Also Portfolio & Marketing consulting. Full disclosure: I’ve worked there.
Nudge Software Inc. neednudge.com a social selling app that helps you grow the right relationships from your network of weak connections. “We Believe That trust trumps content and your network is your net worth. We’re bringing the business world closer together one Nudge at a time.” Toronto, Ontario, Canada. Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012.
PostBeyond postbeyond.com cloud-based Employee Engagement & Advocacy Platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, and measurable way. PostBeyond Inc. Toronto, ON, Canada
Pressly hello.pressly.com/usecases/sales-enablement/ @pressly “Empower your team with a new kind of sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub […] Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. […] useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further.” Toronto, Ontario, Canada
ProductByCloud speakfeel.ca/productbycloud/ platform that connects the entire sales side of the business in real time. Gives reps access to the most important information on your solutions & how to sell them, anywhere on any device (mobile, desktop, laptop). Improves sales performance by heightening expertise & connecting team members – even the most remote ones. While clients have done their research and planning, what they still require is an expert partner to challenge their assumptions, provide real insight & guide them to a good decision. The role of the Sales Rep hasn’t evaporated… it evolved: Expert on industry issues, solution details, the competitive landscape & how to best structure a solution. SpeakFeel Corporation, Guelph, Ontario, Canada
SalesChoice Inc saleschoice.com a lot more on the CRM system side of the definition of Sales Enablement than I would normally go. Co-Founder Cindy Gordon is also the founder of Helix Commerce and Toronto based.
Sales Enablement Centre salesenablementcentre.com member of the FD Centre Family of Corporations. Former operators that design and implement sales enablement solutions that grow your business. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics & Tools to impact business insight, sales coverage and deployment, product/services delivery, sales reporting, account planning, and use of sales talent. Vaughan, ON, Canada Now GrowthPoint growthpoint.io Mississauga, ON, Canada
SalesHub saleshub.ca @sales_hub Inbound Marketing Agency & Gold Hubspot Partner. Helping companies acquire & retain the right customers through effective inbound marketing. Content creation: We will generate content including website copy, blog articles, white papers, case studies, videos, email content, social media, & more. We take the headaches out of managing your online presence & optimize your website & social assets using our managed services platform. Toronto, ON, Canada
SalesWedge saleswedge.com like eHarmony for sales. Account executives can instantaneously find their counterparts in an alliance to get insight and referrals into accounts. Executives can measure partner engagement & impact. “Alliance enablement tool” Toronto, Ontario, Canada
SAVO Group savogroup.com Chicago based, but has people in Canada. SAVO Sales Enablement software provides solutions that improve the sales process, ramp & retain sellers, & ensure consistency in sales messaging. (Investment from SAP)
SKURA SFX Sales Enablement solution skura.com Adaptive Sales Enablement platform built for the sales rep & company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, and usability required for real customer engagement, & real sales enablement. Oakville near Toronto, ON, Canada
SwissVBS swissvbs.com @SwissVBS Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St. Gallen, Switzerland. Toronto, Canada. Munich, Germany.
Sync sync.com @sync Sync & storage: Save files and keep them synchronized & accessible across all your computers & devices. Access your files from any computer or device. Web browser access. Offline access. Selective sync. 5GB storage always free (never expires). Sharing & collaboration: Improve productivity with file sharing designed to make internal & external document collaboration fast, secure, & 100% private. Send files to anyone – even if they don’t have a Sync account. Send large files fast. Allow anyone to securely send files to you. Create shared folders, & invite clients or team members to collaborate. Set custom passwords for viewing shared content. Set expiry dates. Set permissions such as “read-only” or “read-write”. Set download limits and view download stats. Toronto, Ontario, Canada
Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada
Vidyard vidyard.com @vidyard video solution to help you close even the toughest of deals more quickly & easily. Tools & data you need to maximize audience engagement, convert prospects through the sales funnel, & measure the true impact of video. Access all your video content from mobile or desktop; Hand-pick the ones that are perfect for the specific lead; Create a custom video playlist; Record a friendly, personalized video greeting if you wish; Create & send an email using well-designed layouts; Track who is watching what to gain insights on leads & close them more quickly & easily. Kitchener/Waterloo, ON, Canada
VONICAL vonical.com Ottawa, Canada. See ENABLE5 above.
Woople woople.com Hosted video-based sales enablement platform. Target content to staff & measure its adoption. Woople was developed by the Canadian company Big Bang Technology.
The author: Paul Krajewski
PM / Product Manager / Product Management. German citizen. Permanent Resident in Canada. Masters of Media Management from Curtin University of Technology, Australia. Spent 2007-2009 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, spent 18 months in Shanghai, China as the first Product Manager at MING Labs & Co-Founder / Product Manager of Shario (mobile app startup). Currently based in Sydney, Australia.