Sales Enablement software market to reach $2Bn USD in annual revenue in 2020

In 2020 Sales Enablement software market has reached $2Bn USD in annual revenue. The following is how I see the main players & their market share (based on crunchbase.com data which is often wrong or outdated)

Seismic (SAVO, KnowledgeTree, Zensight, Percolate) $127.8M 6.39%
Showpad (LearnCore, LIA, Voicefox) $90M 4.50%
Act-On Software, Inc. $70.5M 3.53%
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient) $62.3M 3.12%
SalesLoft (Costello) $55M 2.75%
Oracle CPQ Cloud former BigMachines Inc + InQuira $52.3M 2.62%
Brainshark $50M 2.50%
Conversica $44.6M 2.23%
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) $44M 2.20%
Coveo coveo.com $38.8M 1.94%
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN $30M 1.50%
Corel Corporation (ClearSlide) $28M 1.40%
Unily unily.com (BrightStarr is now “Unily”) $25.5M 1.28%
Gong.io $25M 1.25%
DocuSign (Revenue of SpringCM) $25M 1.25%
Highspot $21M 1.05%
mediafly (Alinean / iPresent) $19.4M 0.97%
Impartner (also known as Treehouse Interactive) acquired by Kennet Partners $18.8M 0.94%
Cirrus Insight (Attach.io) $16.6M 0.83%
SocialChorus socialchorus.com $16M 0.80%
Mindmatrix $15M 0.75%
Qorus Software $14.8M 0.74%
Conga (Octiv) $14M 0.70%
MindTickle $13M 0.65%
Qstream $12.6M 0.63%
Moxtra moxtra.com @MoxtraHQ $12M 0.60%
Attivio (acquired by ServiceNow, Inc.) $11.9M 0.60%
Allego $11.1M 0.56%

I track the number of LinkedIn users with Sales Enablement in their current job title. 8-Dec-2019, LinkedIn had 10,333 users like that globally.

The use of the term Sales Enablement in job titles on LinkedIn is at an all time high! Of course that includes many employees of Sales Enablement SaaS software vendors, but nevertheless it more than tripled since August 2015 when I started tracking it. [My blog is turning 10 years old in 2019.]

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement Platforms / Software as a Service (SaaS)
  • Marketing resource management (MRM)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms (SEP)
  • Learning Management Systems (LMS) for sales

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors:


Paul Krajewski LinkedIn
twitter @SalesEnablement
German citizen. Permanent Resident in Canada. Currently based in Sydney, Australia. Spent 2007-’09 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, spent 18 months in Shanghai, China as the first Product Manager at MING Labs.
Sr. Product Manager at Pivotal Labs from Jan-2015 to Jul-’19.

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