List of Australian Sales Enablement companies – vendors in Australia

Sydney Australia

Given that Australia is in the top 5 countries in terms of visits to this blog and given that Sales Enablement leader Iris Chan has activated the Sydney & Melbourne chapters of the SALES ENABLEMENT SOCIETY @_sesociety, I started a list of Australian Sales Enablement companies in addition to my global list. See below.

Starting in 2007, I worked together with Iris on Sales Enablement for Nortel’s more than 4,000 sales people and saw her grow into a leader in this space.

The SALES ENABLEMENT SOCIETY is a global volunteer group of practitioners – lead by Scott Santucci – dedicated to the elevation of Sales Enablement as a profession & strategic function.

List of Australian Sales Enablement companies, last updated 24-May-2020:


60 Seconds @60Seconds_app mobile coaching app that helps improve the quality & cut-through of sales professionals’ conversations. Scripting, Rehearsing, Delivering, Sharing. For Sales Manager: Observing, Coaching, Measuring, Strategising. Sydney, Australia

Ansarada @ansarada helping businesses eliminate risk, accelerate deals & get ready for their most important events. Categories: Business Development, Enterprise Software, Transaction Processing. Provider of virtual data rooms & organizer of business information. Enables faster, easier & safer business transactions. Their services are used by companies, investment banks, legal & advisory firms in business transactions such as M&A, joint ventures, fundraising & other due diligence based projects. $40M in estimated revenue annually & competes with Brainshark, MindTickle, & Drooms. Sydney, New South Wales, Australia

Asdeq Labs @AsdeqDocs (acquired by Bigtincan on 5-Sep-2019) developer of mobile document management systems for companies. Enterprise mobility content management solution that enables the secure & automatic synchronization of corporate documents to & from employee’s tablets and smartphones. Secure Mobile Document Management — Enabling the Enterprise to regain control of their mobile data. $0.4M in estimated revenue annually. San Francisco, California, United States. Hobart, Tasmania, Australia

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Sydney, NSW, Australia

Bigtincan @bigtincan (ASX:BTH) helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Enhance sales productivity at every customer interaction. Bigtincan’s Genie can answer questions, help a sales rep find the right content for an upcoming call or meeting & improve overall sales productivity. Genie can also help deliver training, so it’s a learning assistant. Nov 30, 2017: Bigtincan, provider of mobile AI-powered sales enablement automation, acquired Contondo, provider of sales enablement automation tools for discovery & classification of available sales & service content enhancing measurement & improving ROI. Contondo’s data science team & core tech will be incorporated into the Bigtincan Hub Sales Enablement Automation Platform. June 18, 2018, Bigtincan acquired learning vendor (micro-learning / training & enablement platform) Zunos: “Bigtincan will leverage Zunos’ expertise to shape its learning platform in the Bigtincan Hub, focusing on micro-learning strategies to ensure retention, gamification to boost engagement & partner enablement to ensure dissemination of content & knowledge across partner teams & organizations.” September 25, 2018, Bigtincan acquired FatStax (creating end-to-end connections across CRM & sales enablement). July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m. 5-Sep-2019 Bigtincan acquired Asdeq Labs Xinnovation, Inc “ @GoXinn acquired on 30/09/19. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX

Burst SMS @burstsms online SMS service. Global online messaging platform: Delivering messages since 2008. Specializing in helping businesses communicate with their customers via SMS with simple yet highly intuitive messaging tools. Increase Sales: SMS Marketing, Sales Automation. White Label & Sub Accounts Perfect for agencies, enterprise companies, & resellers. Fully self funded & taking no investment to date. Burst SMS has grown to be one of the most successful self serve SMS software services in the world. (Also Conversr; see below) With primary business beginning in Australia & New Zealand, Burst SMS is now expanding rapidly globally. With staff in Sydney, Melbourne, Vancouver & Manila, the company has grown rapidly. AU, HK, NZ, PH, SG, UK, US

Callidus (Callidus Software Inc. purchased iCentera) CallidusCloud has not just iCentera for content, but also CPQ tools, marketing automation & more. Ensure your sales reps & external partners have the knowledge, motivation & tools to sell more, faster & spend less doing it. The “Lead To Money” suite includes Enablement, eLearning, Sales Coaching, Sales Incentive Compensation, CPQ, CLM, Pipeline & Forecast Intelligence, Territory & Quota, Customer Feedback to Action. Sydney office and also Peter Cridland based in Brisbane. January 29, 2018, CallidusCloud acquired by SAP. Price $2.4B. Callidus itself had been “quite acquisitive, acquiring 14 companies dating back to 2010 including 4 in 2017 alone, according to data on Crunchbase.” On July 6, 2011, Callidus Software Inc had acquired iCentera.

Canva @canva graphic design software solutions provider that helps users to design presentations, & more: Brand Kit, “Make an infographic in minutes, not months, with Canva’s easy-to-use infographic creator”. The platform combines a drag-and-drop design tool with a stock library of photographs, illustrations, & imagery. Established in 2012. $22.6M in estimated revenue annually & competes with PicMonkey, Piktochart, & Adobe Systems. Sydney, NSW, Australia.

Checkbox @CheckboxAI No-code Workflow & Automation Platform. Legal, risk & compliance automation platform. Triage Automation! Let Checkbox show you how to boost efficiency and where business users can request & access various services via an automated process. Sydney, NSW

Complexica @Complexica_AI specializing in AI-based enterprise software applications that improve the effectiveness of sales & marketing activities. Optimise your Sales, Marketing & Supply Chain with Complexica’s Decision Cloud® Powered by Larry, the Digital Analyst®. Adelaide, South Australia. Australia

Conversr (powered by Burst SMS @burstsms; see above) @Conversr The next generation of customer engagement: A conversation control hub that enables you to manage the conversations you have with your customers by combining the powers of human logic & artificial intelligence. Personalized Conversations: Send & receive SMS. Flow Editor: Rapidly design & build custom solutions from our platform, or select one of our turn-key solutions to help you get started quickly. Reporting: Get reporting on key campaign metrics, including campaign goals & objective reporting. With primary business beginning in Australia & New Zealand, Burst SMS is now expanding rapidly globally. With staff in Sydney, Melbourne, Vancouver & Manila, the company has grown rapidly. AU, HK, NZ, PH, SG, UK, US


Daisee artificial intelligence software company that builds cutting edge AI applications for business. Lisa: AI-driven speech analytics that drives compliance in every conversation with your customers. Increased Revenue: Identify cross-sell & up-sell opportunities, Predict sales success, Increase customer satisfaction, Identify new commercial opportunities from conversational data. Compliance remediation, Individual agent & team training, Brand experience improvement, Key metrics improvement (AHT, FCR), Customer satisfaction improvement, Customer buying predictors, Agent & customer churn predictors. Bridging the gap between technical AI & commercial application for businesses worldwide. Lisa is an enterprise-ready speech analytics solution built with the future in mind delivering ROI to business from day one. Platform agnostic working with the appropriate telephony provider for each client. St Leonards, Sydney, NSW, Australia; Melbourne, VIC, Australia & Palo Alto, CA, USA

EchoJunction @EchoJunction Social Selling / Social media strategy & marketing: A collision of enterprise IT, big data & social media. Matches the appropriate tools to your enterprise wide needs. Sells & implements enterprise level cloud based social media software. Part of the Plaut IT services group, EchoJunction can also perform any complex IT integration services required (e.g. integrating to an existing CRM or ERP system). Founder: Adam Fraser @adamf2014 Sydney, Australia. Sydney, 29th January, 2019: EY strengthens technology transformation services with acquisition: The team from EchoJunction, a small, specialist enterprise focused on the CMO execution agenda & marketing technology, will also join EY.

FlamingoAI @FlamingoAI Machine Learning Cognitive Virtual Assistants & FAQ & Knowledge Retrieval technologies (ASX:FGO). Conversational AI Platform for Enterprise: Cognitive Virtual Assistants for Employees & Customers. Empower your employees & customers to find your compliant, up to date information, fast! Improve operational efficiency & customer response times. Increase accuracy in information provision & compliance. Offers true unsupervised machine learning & Ai capabilities. A Conversational Ai Product for your sales journeys, from inquiry to Quote to Application & Purchase. The Virtual Sales Assistant guides your customers or employees through the sales journey from inquiry, quotation & application to purchase. The Virtual Sales Assistant can be used in fully automated or HAVA (Human Assisted Virtual Assistant) modes, where operators can join the conversation in real time & provide assistance. The platform is fast to deploy & easy to manage without technical expertise. It is highly configurable, auditable & secure, easily integrating with existing technologies. (Previous name Cre8tek.) link AU$635,692 in revenue over the last 12 months as of May 2019. New York, NY, USA & Sydney, NSW, Australia

FusionGrove @fusiongrove account-based orchestration platform that helps B2B sales & marketing leaders transform revenue success. Segment & target accounts with augmented data intelligence, optimize content in co-ordinated plays & orchestrate customer interactions at scale. Enables sales teams & channel partners to engage accounts & expand customer relationships. The data-driven solution gives businesses an edge in selling across the entire portfolio & accelerating time to revenue. Sydney, NSW, Australia; UK

Gather @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. “The only tool that combines Exit Intent email lead popups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Create a lead referral campaign by incentivising your existing customers to refer their friends to your list. Sydney, NSW, Australia & New Zealand. Built by @elbahnasy (

Inzant Pty Ltd @InzantPtyLtd Inzant Sales: A mobile ordering & B2B e-Commerce system for wholesalers & distributors. Designed for wholesale professionals, it helps you automate your entire sales process. The iPad app will give your sales team their time back so they can focus on making more money. From visual product presentations to effective CRM management, right through to online ordering & merchandising. The platform allows users to increase their sales exponentially & save hours of their time. HEATHERBRAE / Newcastle, New South Wales. Australia

IRD Group @IRDGroup Prospector: Source of sales triggers. PROSPECTOR FOR B2B: Smarter sales prospecting for b2b. Their “sales intelligence smartens up your sales systems”. Overlay powerful business insights which will help prioritise those who are more likely to need your services now. Sydney based Discovery Team uncovers & verifies business development opportunities that your sales team doesn’t have the time or resources to find themselves. Prospector delivers prospects that you didn’t know existed. Sydney, Australia

Logenta –LinkedInThey work with with leaders across enterprise sales, advice, marketing, & compliance to optimise & automate data-driven client engagement, massively increase sales productivity, & provide invaluable sales intelligence. Logenta is a premier partner & investor in SalesPreso that is being used in Telstra, REA Group, MYOB & Australia Post to integrate with their CRM & other systems to dramatically improve productivity for their sales teams, relevance for their customers, & insights for their management teams. (See SalesPreso below). Cremorne, VIC, Australia

OscilloSoft @oscillosoft IT Consulting firm providing services across many platforms for SMB to enterprise clients. Specializes in CLOUD solutions like Zoho. Find out how you can use OscilloSoft’s BurstSMS extension with your @zohocrm to engage more with your clients! Sydney, NSW, Australia

pendula @pendulaHQ enabling businesses to deliver their best customer experience. Sydney, NSW, Australia

Peter Strohkorb Consulting @pstrohkorb International, Sales & Marketing Collaboration, Customer Centricity & Experience, Sales Enablement, Author, Speaker, Mentor

Practice Ignition @ignitionapp Eliminate debtors & fully automate client onboarding. “Proposal to paid in one place! Eliminate the friction by sending your clients a single smart proposal they can read, sign, & make a payment on in one sitting. That’s more closed deals for you and less back & forth for everyone”. Create intelligent proposals that trigger workflows, automate your back office & increase conversions. “No more word docs, email trails, or data duplication. Software that facilitates proposals, payments, insights, scope management, & integrations.” Competes with Jetpack Workflow, Capium Ltd, & Canopy. Sydney, NSW, Australia

Prezentt @Prezentt Training delivery edTech platform that reduces the admin time & cost of instructor-led training. Removes the hassles of delivering live training courses, whether you’re online or face-to-face. Sell more registrations by prompting delegates to share reviews. Provide 24/7 access to course materials: No more lost notes. Works on all devices: mobile, tablet, laptop & desktop. Prezentt Pty Ltd. Made by the 65 Bits app developers Perth team, WA, Australia

Process Street @processstreet document, track, automate & optimize customer-centric processes. Help sales & customer success teams drive revenue & reduce churn. “The home for your team’s recurring tasks. Create, track & optimize business process workflows.” SaaS platform that lets non-technical teams create powerful, API driven workflows. They don’t seem to compete with Zapier, but integrate with your Zapier account. San Francisco, USA, but many roots in Sydney, Australia

PurplePatch (Professional Training & Coaching) focuses on Sales Optimisation & high performing team development. “Sales Optimisation = Enablement, Training, & Coaching. We’ll turbocharge your sales productivity by streamlining & optimising all processes & technology so businesses can Drive Sales Productivity, Streamline Sales Processes, Accelerate CRM usage and leverage, Increase qualified pipeline.” Danielle Dacunha-Howarth, Sydney, NSW

Qotient @Qotient founded July 2013. CHANNEL SALES INTELLIGENCE SOFTWARE. Helps businesses have the right face to face sales conversation with their customers. Cloud based sales acceleration platform accessible from any device, anytime, anywhere. Delivers a library of sales conversations including insights, sales questions, & supporting marketing collateral into the hands of the sales team. Sales teams then use these conversations to assist them in converting sales calls into opportunities. San Francisco, California, US & Auckland, New Zealand (Not Australia)

Qwilr @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colours, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working and earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. Competes with PandaDoc, Bidsketch, & Proposable. Sydney, NSW

SalesITV @SalesITV Delivering extraordinary ROI to clients by empowering sales managers to be better sales coaches using world-class sales training methods. “We blend world-class content, a proven sales & sales coaching methodology, online tools and a highly experienced team”. Sydney, NSW

SalesPreso @SalesPreso “an enterprise sales platform designed to ensure that all your salespeople tell your best sales story, every time.” Transforming enterprise sales by automating its most time-consuming activity: creating customised presentations. Replaces traditional PowerPoint presentations, made by sales, with centrally-managed interactive presentations that integrate customer-relevant data from unlimited sources. They call them “presos” & automate them to ensure they are bespoke to each customer; their profile, industry, geography, competitive position, & their market activity. Presos are complex, data-driven, highly interactive presentations; incorporating elements such as ROI calculators, dynamic workflows for guided selling, product demos, & digital signatures. Creating traditional presentations that are customer-relevant uses the greatest amount of sales preparation time; as much as between 50-80% of the working week. Melbourne, Victoria, Australia

SAM (Sales Accelerator Matrix) SAM.Coach @samcoachaiPowered by AI”. Intuitive platform with human-like intelligence calibrated for improving sales forecast accuracy & generating more sales. Helps salespeople increase ROI on their selling time. Enables BDMs, AMs, Pre-sales consultants effectively capture & validate critical customer information, which ultimately underpins the accuracy of sales forecast. By leveraging a common & objective platform, SAM also helps sales managers reduce time & increase effectiveness when providing accounts review, win/loss analysis & coaching. The startup has three objectives, 1. increase ROI on salespeople’s selling time (& sales managers’ time on accounts review, win/loss analysis & coaching); 2. improve sales forecast accuracy, & 3. eliminate the need to manually enter information into CRMs. [By SAAPRO Technologies a specialist Salesforce consultancy that helps minimize costs while maximizing your ROI; Chatswood NSW 2057.] Sydney, Australia

Seismic @seismicsoftware app that accesses a cloud-based library of your company’s brand collateral & business materials — all backed by a live data feed — to generate meaningful, integrated content on demand. The single place where all your brand-approved materials are up to date & accessible from anywhere. Can sit inside the CRM or others. Based in CA, US. Partnership with Genuine Interactive. Nu:Pitch became Seismic. (On May 8, 2018, it was announced that Seismic acquires SAVO Group, which had acquired KnowledgeTree Jun 12, 2017. Percolate @percolate Percolate Industries, Inc. acquired by Seismic November 5, 2019.)

Sell Crowd @SellCrowd global marketplace for elite sales talent: Hire pre-screened salespeople per hour, day or week. Interview, hire, train & manage your sales team via an online portal. Watch sales activity grow in real time including talk time, calls, meetings & sales. “We help companies convert new leads faster and reactivate old leads with our on-demand sales solution.” Sellcrowd Technologies Pty Ltd. Sydney, NSW, Australia

ShineCX (SHINE CX PTY LTD. ABN cancelled 26 Nov 2018) Sales & marketing enablement + automation. Bringing a Sales Enablement software platform to market (some focus on APAC). SHINE CX PTY LTD was incorporated 2015. Brisbane, Australia. At least for Australia they seemed to be partnering with RISEcx  connecting to Salesforce Healthcloud as they enter the field of Patient Engagement.

Stackchat @StackchatApp building the worlds most sophisticated AI-driven chatbot platform AI/Chat Assistant. Sydney, NSW

thedocyard @thedocyard_co deal management platform in a single integrated solution that empowers teams, drives productivity & manages risk. Cloud-based deal space built specifically for managing the entire lifecycle of any corporate or commercial transaction. Project documents, communication & management in one place. Your organisation-wide solution for internal & external collaboration between all deal stakeholders, on both sides of the deal. “Secure document management, version control, watermarking, e-signatures & a complete audit trail of all users’ viewing, downloading & commenting on each document.” Sydney, NSW, Australia

Unily (BrightStarr) @WeAreUnily (“BrightStarr Is Now Unily“) “full digital workplace solution uniting the very best of Microsoft Enterprise Technology”. Intranet-as-a-service that empowers workforces to communicate & collaborate from any device, anywhere. A Sales Enablement Platform from Unily has the power to help your sales team sell better, giving them the information they need to do their job. Improve sales performance & productivity by providing an integrated platform for sales people to ensure that they have everything they need at their disposal to engage with a prospective buyer & sell more effectively. Support your sales team with a fully integrated Sales Enablement Platform. Sales teams need to have the appropriate tools at their disposal to do their job effectively. Effective document management: Acts as a central hub, providing easy access to all files required by your sales team to carry out their role effectively. Marketing documents can be created by the design team & easily shared with the sales team. Similarly, a template that’s been created by one salesperson can easily be accessed by other members of the team to reduce file duplication, save time & provide consistent documentation across the company. Advanced search functionality allows users to quickly find the documents & files they need to do their job, helping to improve efficiency & productivity. $25.5M in estimated revenue annually & competes with ElevatePoint Intranet, NGenious Solutions Inc., & Beezy. Godalming, Surrey, Canada, UK, & Sydney, Australia

triggr @Triggr4 @triggrAI “SaaS platform that is automating b2b sales prospecting by turning the internet into data.” Trusted Data for B2B Sales, Marketing and Recruiting. A better way to generate top of funnel sales prospects & attract the best talent. Sydney, NSW

Vervoe @VervoeHQ sales hires made through Vervoe are converting sales at a rate nearly twice as high as the benchmark. Hire on performance, not background, with Vervoe’s instantly autogradable skills assessments. Uses machine learning to create tailored skills assessments that are instantly auto-gradable. Vervoe Pty Ltd. Melbourne, Victoria, Australia

Webinar Ninja @WebinarNinja Not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

woolloo @woolloohq mobile content delivery platform that simplifies brand alignment, enablement & sales execution like never before. “Beautiful Content. In Context.” Marketing, sales & HR professionals can drive engagement while gaining insights into what resonates. “Extend the reach of your field force with a virtual rep: Compliment or replace field activities through mobile push communications direct to your sales channel.” Surry Hills, Sydney

Woveon @Woveon “conversational technology that absorbs & analyzes billions of conversations, giving you unrivalled business intelligence to win”. Intelligent customer Service. Organise all of your customer channels into one. Put the “smarts” into your customer service. Using Artificial Intelligence & Machine Learning, Woveon helps businesses make smarter decisions about customer service 24/7. Identifies valuable customers, prioritises conversations & integrates with multiple systems. Helps companies use conversation to automatically fix their customer experience. Learns how to best reply to customers using easily searchable historical conversation data. Philadelphia, PA, US & Sydney, NSW, Australia

21 thoughts on “List of Australian Sales Enablement companies – vendors in Australia”

  1. Paul, thank you for sharing this reflection piece, and certainly brings back memories of our days at Nortel working on the global rollout of Sales Enablement platform/program. Really appreciate your work in researching, profiling and documenting Sales Enablement vendors. Look forward to hearing your insights at our Sales Enablement Society local chapter meetings.


  2. Hi Paul – thank you for this blog post!! is in Australia – the company’s mission is to ensure sales reps and external partners have the knowledge, motivation and tools to sell more, faster and spend less doing it. The “Lead To Money” suite includes Enablement, eLearning, Sales Coaching, Sales Incentive Compensation, CPQ, CLM, Pipeline and Forecast Intelligence, Territory & Quota, Customer Feedback to Action – very complementary to any companies investment in CRM and ERP.


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