Straightforward brochure on Sales Enablement

Brochure on Sales Enablement

A slideshare on Sales Enablement by BizSphere published in October 2009 is getting a lot of attention on Twitter, on SlideShare and amongst Sales Enablement experts.

Gerhard Gschwandtner (@gerhard20) from SellingPower.com commented on it:

“Great presentation! I think that this solution is head and shoulders ahead of some of your competitors I’ve written about recently in this post ‘Is Sales Enablement just Lipstick on a Knowledge Management Pig?’

Even SlideShare recognized its success:

“BizSphere Sales Enablement – 2009Q4” is being tweeted more than any other document on SlideShare right now. So we’ve put it on the homepage of SlideShare.net (in the “Hot on Twitter” section).

That is what I call a dashboard for marketing folks who want to enable sales

That’s what I call a dashboard!!! (for marketing folks who want to enable sales)

The vendor BizSphere calls it ‘Content Landscape’.

  • Here marketing can stay on top of sales enablement resources in their lifecycle and track how sales rates them.
  • In a different user interface the sales people look at only those resources that are set to ‘published’.

Content Lanscape

Content Landscape – feature rich web application for Sales Enablement

The videos below by Moritz Stefaner (his blog), a recognized expert on interface design, visualization, statistics and data mining, show how he applied his ‘Elastic Lists’ (Example 1, Example 2) to Sales Enablement resources. The result is called ‘Content Landscape’ and has been developed by the Sales Enablement vendor BizSphere.

From http://moritz.stefaner.eu/projects/content-landscape/

“Content Landscape is a feature rich web application for searching and browsing digital resources in the enterprise. It facilitates not only content access, but also the understanding of resource distributions. […]

A regional marketing manager for a product group wants to retrieve resources only for his specific region and product, restricted to marketing materials. Other users may be interested in the latest news across all areas, or material only related to contract preparation. […]

The browsing mode allows to select multiple filter settings in flat (’Content Area’, ’Sales Step’, ’Media type’), hierarchical (’Region’, ’Offering’ and ’Resource type’) and numerical facets (’Rating’ and ’Date created’). […] Understanding resource production, use and distribution across departments, regions, and product groups is one of the core challenges of knowledge management in the enterprise.

’What are the most downloaded contents?’, ’do the presentation materials for a given product cover all important sales regions?’, ’what parts of my resource collection are growing? and which are declining?’ are typical questions in this area. […]”