2019 was one of the busiest years in terms of traffic to this Sales Enablement blog

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog.

This blog turned 11 years old in 2020. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Fision Corp OTCMKTS: FSSN (see below) and Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

28-May-2019 Upland Software acquired Kapost

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

5-Sep-2019, Mediafly acquired iPresent Ltd.

October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

4-Nov-2019, SalesLoft acquired Costell0

5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 31-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

“[…] Because of our recent inability to raise additional capital, we have terminated employment of all but two of our employees, our bookkeeper/office manager employee and our primary customer support employee. We currently have no marketing/sales or technical personnel, and accordingly we are now unable to conduct any material marketing or new development activities. […]”

Sales Enablement software market to reach $3Bn USD in annual revenue in 2020

The “sales enablement market that’s projected to be worth $2.6 billion by 2024, according to Markets and Markets.”

From my own research, the Sales Enablement software market reached $3Bn USD in annual revenue in 2020 already. The following is how I see the main players & their market share (based on crunchbase.com data which is often wrong or outdated)

The first 16 are not in order of revenue:

sales_enablement_saas_software_market_size_11-MAR-2021

I track the number of LinkedIn users with Sales Enablement in their current job title. 5-Feb-2020, LinkedIn had 10,540 users like that globally.

The use of the term Sales Enablement in job titles on LinkedIn obviously includes many employees of Sales Enablement SaaS software vendors, but nevertheless it more than tripled since August 2015 when I started tracking it. [My blog turned 12 years old in 2021.]

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement Platforms (SEP) / Software as a Service (SaaS)
  • Marketing resource management (MRM)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms
  • Learning Management Systems (LMS) for sales

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors:


Paul Krajewski LinkedIn
twitter @SalesEnablement
German citizen. Permanent Resident in Canada & Australia. Spent 2007-’09 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, Sr. Product Manager at Pivotal Labs from Jan-’15 to Jul-’19.

Tools for media monitoring, competitive intelligence, note sharing, research and link building

Has marketing done a good job at translating content for sales?

Having an eye on where the traffic to this blog comes from allows me to see which tools for media monitoring, CI [competitive intelligence], note sharing, research and link building are being used by [the sales enablement] market players and analysts.

Last edit: 6-May-2021

Affinio

affinio.com Segment audiences on Twitter etc to build personas, uncover media placement, or study competitors.

Agility PR

enterprise.mediamiser.com and agilitypr.com (“Intuitive Media Outreach, Monitoring & Measurement: Discover journalists and influencers, amplify your messages, monitor media coverage, and measure the success of your PR campaigns”)

Awario

awario.com “Be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single 3rd-party data provider, it crawls over 13 billion web pages daily, in addition to the APIs.” Use Awario as an immediate way to learn about new mentions.

Battlecard Quickcard

Battlecard battlecard.com @battlecardHQ parsegon.com @parsegon @quickcardhq Quickcard is the main product (Battlecard was the brand/ecosystem name. Pivoted) quickcard.com Sales Playbook Platform: Teams use Battlecard to organize their sales playbook, conquering the chaos of their daily revenue operations. Sales Collateral: Create tailored, shareable, & tracked sales collateral in 30 seconds after every discovery sales call. Just like you tailor your sales pitch on a call, tailor your follow-up collateral. Sales collateral is rarely something that should be one-size-fits-all for all prospects. Create tailored sales collateral. Gain Insights to what is Helpful. Get granular, event driven analytics that help you improve your sales. ZPtCgVzC_400x400Document sharing platform designed for sales. A way to send sales materials: Personalize your sales decks & gain insights on readership in one place. Learn what is & isn’t working in your materials. Send, tailor, & analyze your sales collateral content. Highlight top features: Focus on the topics or features that the prospect specifically cares about based on discovery calls. Inject prospect’s variables: Name, industry, company size, or anything onto sales materials to provide a personal touch. Insert in the Prospect’s Logo, which 97% can be auto-fetched from just providing their domain name. San Francisco, CA, USA

Brandwatch

Brandwatch brandwatch.com acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Brand24

brand24.com @brand24 instant access to brand mentions across social, news, blogs, videos, forums, reviews & more. Brand24 Global Inc., Daytona Beach, FL 32114 USA

cisionpoint cision

cisionpoint.com cision.com Power your stories with CisionPoint, the fully integrated, on-demand PR Solution. Brandwatch acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Crayon

crayon.co @Crayon a market intelligence company helping businesses track, analyze, & act on everything outside their four walls. Keep Sales Battle cards up-to-date seamlessly by integrating them with Crayon’s continuous feed of software-driven competitive intelligence (CI). Get alerts when new intel is ready to review, always staying in sync with market movements. Access battlecards wherever your sales team spends their time – available by desktop, mobile, or directly from within Salesforce CRM. Boston, MA, USA

diigo

diigo.com Collect: Save & tag your online resources for easy access anytime, anywhere. Annotate: Annotate web pages & PDFs directly as you browse online.

Oktopost

oktopost.com media management platform. Helps you manage, measure, & monitor social media – all from one place. Measure the impact of every post, network, & campaign with rich social media analytics – designed to reach your B2B marketing goals.

OZMOSYS

ozmosys.com Organize Your Trusted Content in One Place: Manage Your Content, Blogs & Social more effectively with AI. OZMOSYS: Keep Your Team Informed. “Content Integration” provider of content aggregation, search, alerting & content delivery used by enterprises to control both information overload & overlook. Consolidates high-value information from leading content providers & publishers and removes barriers found in typical distribution methods. Customers worldwide rely on it to keep them more up-to-date & competitive. OZMOSYS Clipper, Alert Manager, & OpenAlerts (Competitive Intelligence)

pipedrive Web Visitors

pipedrive.com/en/blog/web-visitors “Web Visitors”: Discover organizations from your website traffic that so far remained hidden, anonymous or unconverted. Track companies that visit your website, how they found out about you & your website, what they engaged with & how long they stayed. Use these insights to optimize your site’s content & tailor your outreach to new leads or existing customers, anticipating their needs before you even make contact. Web Visitors will automatically rank organizations based on their web activity. However, you can also use custom filters to segment your visitors by properties such as URL visited & organization location to help your sales team target their most ideal leads.

PHISHLABS

phishlabs.com @PhishLabs Digital Risk Protection through curated threat intelligence & complete mitigation. Brand Protection, Domain Monitoring, Social Media Protection, Account Takeover Protection, Advanced Email Protection, Executive Protection, Data Leak Detection. Charleston, SC, USA.

trendkite

trendkite.com (“Intelligent Communications Platform that puts earned media at the heart of the marketing mix.”) TrendKite was acquired by Cision, provider of earned media software & services to public relations & marketing communications professionals.

SIGNAL

signal-ai.com AI powered media intelligence: Signal AI is an AI driven global solution provider for real-time unlimited information & insights for media monitoring, reputation management & market intelligence (MI).

Sendible

sendible.com Social Listening: Improve your client’s trustworthiness with social listening: Track brand, competitor & key industry terms to stay ahead of the curve. Amaze clients & followers by monitoring conversations & delighting them with quick responses. Stay one step ahead of competitors: Understand the social media landscape for your client’s industry by monitoring hashtags, relevant keywords & their competitors. Stay on top of trends, & be the first to engage with their prospects.

SocialAnimal

socialanimal.com @SocialAnimal_io Get deep insights, find influencers & get content inspiration for any keyword. Find & analyze top performing content for any topic or competitor. Find influencers who can amplify your content’s reach. United States

spyfu

spyfu.com (“Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search”) SEO/PPC analysis

talkwalker

talkwalker.com @talkwalker Empowering impactful digital communication teams globally with q social listening, analytics & influencer marketing software. Your extra set of eyes & ears. Monitors what’s happening on all social channels & online media in real-time, on all markets, in 187 languages. Find out what customers think about your campaigns, products, events, earnings calls & brands. Or track your brand awareness & message impact globally. Talkwalker Alerts talkwalker.com/alerts free alternative to Google Alerts. The most important conversations on the internet (+Twitter) delivered to your inbox… Talkwalker Alerts delivers the top results & tweets that make up your digital footprint from across the web & Twitter to your inbox. Social media analytics filters out & cover the most important conversations – tweets with the most engagement – so you only receive the alerts that matter & can customize your strategy accordingly. Free marketing tool that includes results from social media. Talkwalker Inc. / TALKWALKER Sàrl, Luxembourg

Klue

klue.com @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battlecards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, British Columbia, Canada

Kompyte

Kompyte kompyte.com @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. kompyte.com/sales-enablement/ COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain

Onclusive

Screen Shot 2021-04-30 at 3.22.48 pmanalyst.onclusive.com @onclusive Formerly AirPR. Proprietary newscrawler which captures millions of pieces of earned, owned, & newswire content each month – more content than any other source. Onclusive provides media monitoring, which includes digital, newswire, print, broadcast, & radio coverage. Data science company for communications. San Francisco, CA

quip

quip.com (by Salesforce.com)

Quickcard

(See above)

Socialmention.com

socialmention.com @socialmention developed by @jonnyjon Social Mention is a social media search engine that searches user-generated content. Real-time social media search & analysis.

getpocket

getpocket.com

Dropbox Paper

paper.dropbox.com

Google Keep

keep.google.com (“Quickly capture what’s on your mind and share those thoughts with friends and family.”)

Kerboo

kerboo.com Backlink software for link audits. Make the time intensive task of doing a link audit on your backlink profile as painless as possible. Identify where the risks & patterns lie in the backlink profile & move efficiently to create a disavow file. By creating a disavow file you can tell Google what links you no longer want to count towards ranking & therefore insure yourself from the build up of a dangerous amount of bad links.

Edelman intelligence

edelmanintelligence.com (command center Edelman intelligence) edelmandataxintelligence.com Edelman Data & Intelligence (DxI): Global, multidisciplinary research, analytics & data consultancy with a distinctly human mission. We use data & intelligence to help businesses & organizations build trusting relationships with people: making communications more authentic, engagement more exciting & connections more meaningful. DxI brings together & integrates the necessary people-based PR, communications, social, research & exogenous data, as well as the technology infrastructure to create, collect, store & manage first-party data & identity resolution. DxI is comprised of 350+ research specialists, business scientists, data engineers, behavioral & machine-learning experts & data strategy consultants based in 15 markets around the world. Edelman & Cision agency partnership that combines Cision’s communications technology with Edelman’s suite of Performance Communications services. The advent of the communications cloud, true ROI measurement for communications, & the ability to integrate comms back into marketing and advertising at the individual audience level, will, over time, be as revolutionary as the marketing clouds have proven to be.

Right Relevance

rightrelevance.com by Cronycle @cronycle cronycle.com Knowledge sharing workspace to foster learning & innovation in the enterprise

ciradar

ciradar.com (“Spend More Time Acting on Competitive Intelligence and Less Time Searching for It”)

LinkMiner

linkminer.com Find powerful backlinks you can replicate easily. LinkMiner is a backlink checker tool. Try mangools.com or kwfinder.com/features/

majestic

majestic.com Find out who links to your website: Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. You don’t have to be an SEO to enjoy award-winning data from one of SEO’s most established brands. Searching for link prospects within a given industry? By inputting up to 10 different domains or URLs, Clique Hunter will find domains that are currently linking to more than one competitor. A way to find low hanging fruit for link building

meltwater

meltwater.com (“Media Monitoring, Insights and more”)

PublicRelay

PublicRelay publicrelay.com @PublicRelay media analytics for communications & marketing pros at the world’s most recognizable brands, associations, universities & federal agencies. Transform media monitoring into media intelligence: Comprehensive coverage. Conceptual analysis. Executive reporting. PublicRelay discovers insights communicators can’t live without. Their human-AI hybrid makes conceptual insights possible. Leave messy, automated tone behind with precise sentiment & messaging – for all companies, topics, & concepts mentioned in your content. Tysons Corner, VA

SEOreviewTools.com

seoreviewtools.com/valuable-backlinks-checker/ Backlink Tool / Links checker. Check your competitor’s backlink profile.

cognitiveSEO

cognitive SEO cognitiveseo.com/site-explorer/ Site Explorer: Link Research to Spot Growth Opportunities & Investigate Rankings for Your Site & Competitors.

SEMrush

Screen Shot 2021-05-06 at 4.41.48 pmsemrush.com measurable results from online marketing:
Do SEO, content marketing, competitor research, PPC & social media marketing from one platform.

sourcescrub

sourcescrub.com (“M&A Software for Deal Origination: Revolutionize your deal sourcing & tracking efforts with the SourceScrub M&A platform. Learn more about the technology & its solutions”)

competitors.app

competitors.app from Sibiu, Romania.

Wonder

askwonder.com Wonder @AskWonder Get Smart. Fast. Wonder is the ultimate on-demand research assistant for consultants, agencies, entrepreneurs, & the chronically curious.

Small tools for links

rapidlinkr.com (“Open multiple links with a single click!”)

10bestseo.com/url-opener/ URL Opener Open a whole list of URLs at the same time

linkrr.com (“Transforms your non-clickable multiple links into clickables.”)

flipboard
flipboard.com one place to find the stories for your day, bringing together your favorite news sources with social content, to give a deep view into everything…

The long tail of the B2B Sales Enablement SaaS software vendor market

You will have to download it to read it, but here my latest overview of the $3Bn USD a year Sales Enablement SaaS market:

In Google search traffic to this blog, in discussion forums of the SALES ENABLEMENT SOCIETY sesociety.org and on Quora I see the ongoing demand for numbers on the market size of the Sales Enablement market.

It is an interesting market with a very long tail (revenue distribution) and an even longer list of companies that have already gone under:

Click the image above to see my entire list

On Jun 28, 2018 when Upland Software announced their acquisition of RO Innovation they called it…

…the $400+ million annual sales enablement software market

… which is quoting Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

Obviously there are many ways to define the boundaries of this market.

Here my definition of Sales Enablement.

The Gartner Report: Market Guide for Digital Content Management for Sales published 17-Nov-2017 sees…

…“Digital content management for sales (DCMS)” […] vendors […] “generate $423.5 million in revenue, up by approximately 16% from the previous year.”

In 2017 (22-June-2017), Sales Engagement Platforms (SEP) were a $780M/year market, and “expected to be worth $5B by 2021” (Aragon Research).

My table using start & end points from Aragon Research
My table using start & end points from Aragon Research

Obviously the Sales Engagement Platform market is different from the Sales Enablement Technology [or Sales Enablement Platform] market.

However, it is interesting to take Aragon’s numbers to see what growth rate they are assuming.

If they really think that market can reach $5B by 2021 (which I question; unless they count some of Salesforce’s revenue) and if they assume a linear growth rate, then they are assuming a market growth rate of 59.12% a year.

If not assuming a linear growth rate, then their model might look something like this:

My own graph using start & end points from Aragon Research
My own graph using start & end points from Aragon Research

As you can see from the links further down below I’m trying to track both the growth & consolidation of this market.

Scott Brinker’s Marketing Technology Landscape Supergraphic grew again:

In 2018 the largest category with the greatest number of vendors was Sales Automation, Enablement & Intelligence with 490 solutions.

Scott actually wrote a post on this growth & consolidation entitled The paradox of simultaneous MarTech consolidation and expansion, illustrated

the paradox of simultaneous martech consolidation and expansion
the paradox of simultaneous MarTech consolidation & expansion

Whilst this blog salesenablement.wordpress.com just wants to show a complete picture of the market without rankings or recommendations, I have recently come across a couple of such perspectives:

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018
The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

g2crowd.com/categories/sales-enablement

https://www.g2.com/categories/sales-enablement

Ignoring Salesforce, Google, Hubspot, Adobe, Microsoft, IBM, Oracle, Velocify Inc., Jive Software, etc… here my current draft of the long tail of Sales Enablement market players by revenue.

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019, Bigtincan acquired Asdeq Labs asdeqworkforce.com.

5-Sep-2019, Mediafly acquired iPresent Ltd.

30-Sep-2019, Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

Nov 4, 2019, Costello acquired by SalesLoft

Nov 5, 2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

[Based on Crunchbase data, but very likely to be outdated.] Please help me improve this: @salesenablement

 

My total count is 186 vendors.

The revenue shown in the graph above (I took out Enhatch) is a lot more than the $400M from Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

I added some to account for the elephants in the software market and some for the very long ‘long tail’ of small vendors, agencies, consultants & custom software development shops with Sales Enablement projects, Hence you get to more than the $780M Aragon Research has for the so called Sales Engagement Platform market. I know many companies consider their Microsoft SharePoint document repository as their Sales Enablement portal:

  • Salesforce (Slack, Salesforce CRM / Content / Chatter / Einstein / AppExchange / Trailhead / ‘Sales Cloud’ files & libraries)
  • Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
  • SAP (Callidus / iCentera / Litmos, LMS) CRM, CPQ, CLM, Marketing Automation, …
  • Hubspot
  • Adobe Systems (Marketo + ToutApp + Adobe Digital Publishing Suite, now part of Adobe Experience Manager Mobile)
  • Microsoft (Microsoft Office, Office Delve, Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, etc…)
  • IBM (IBM Smarter Workforce former kenexa.com + Vivisimo Velocity Platform = IBM InfoSphere Data Explorer)
  • Oracle (Oracle CPQ Cloud former BigMachines Inc + InQuira)
  • Velocify Inc. ($50M in revenue annually; competes with SalesHood)
  • Jive Software (used to have $203.5M in revenue annually)
  • Zoho
  • ServiceNow

This blog turned 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn USD in annual revenue now in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

Here my complete lists:

I track the number of LinkedIn users with Sales Enablement in their current job title. 5-Feb-2020, LinkedIn had 10,540 users like that globally.

this Sales Enablement blog had more visitors in 2019 than in all of 2018 or 2017

WOW! We are only in August 2019, but this Sales Enablement blog already had more visitors in 2019 than in all of 2018 or in all of 2017!

Sales Enablement seems very hot as a search term. (Most of the traffic for this blog comes from organic Google search.)

Screen Shot 2021-03-13 at 9.40.10 am

LinkedIn users with Sales Enablement in their job title

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally!

That is a new all time high. However, that number actually includes many employees of Sales Enablement SaaS software vendors. Nevertheless it tripled since August 2015 when I started tracking it.

Screen-Shot-2020-10-18-at-4.07.13-PM

This blog turned 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn USD in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

[Edit] Trapit was acquired by ScribbleLive in May 2017. US/Canada based @scribblelive had acquired @trapit but has now (11-Dec-2019) been acquired itself by @rockcontent Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil

[Edit] 12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

[Edit] 28-May-2019 Upland Software acquired Kapost

[Edit] 25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio

[Edit] 4-Nov-2019, SalesLoft acquired Costell0

[Edit] 5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

[Edit] December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

[Edit] 16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 23-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

I just added the following vendor, but probably only a small fraction of their revenue of $11M should be counted for the Sales Enablement SaaS market.

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

How to count the global sales enablement platform market size

So far my own market size of the global Sales Enablement platform market or Sales Enablement Software market had always been far below the other sources you can find online; as I had excluded the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.

After some feedback – as pictured – I’m starting to count some of the revenue of 800-pound gorillas and can understand how others get to an annual market size of $3Bn USD for 2020.

(The first 16 are not in order of revenue! $3Bn includes many non-listed. I track more than 186 vendors!)

View my full table here (export/download yourself)


[Edit August 2020] Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] 30-Sep-2019 Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio 

[Edit] Nov 4, 2019: Costello acquired by SalesLoft

[Edit] Nov 5, 2019: Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form: Continue reading “How to count the global sales enablement platform market size”

Indian Sales Enablement vendors and Market players based in India or doing development there

Starting this list based on India consistently being in the top 3 countries in terms of visitors to this blog.

Below my list of Indian Sales Enablement software vendors/apps/tools & Sales Enablement solutions, B2B marketing content management, B2B sales knowledge management, Digital Content Management for B2B sales (DCMS), Sales Asset Management (SAM), etc… based in India or with development mostly in India; as of 2-May-2021.

act-on Software act-on.com @actonsoftware Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Emphasizes the importance of not only providing a sales team with the right content & tools & aligning those assets with the buying cycle, but aligning the right tools with the right sales person. $70.5M in estimated revenue annually & competes with Hatchbuck, Percolate, & V Locators. Portland, OR / Scottsdale, AZ, USA & Reading, UK & India

BirdzAI p360.com @P360_Solutions Optiks Solutions, Inc D\B\A P360 Solutions. Sales solution: 360 degree full-lifecycle suite for sales performance, from data management & lead resolution to data compliance. Updated the sales enablement platform, BirdzAI, with artificial intelligence that provides insights for sales forecasting, churn prediction, brand propensity analysis, next best action recommendations, & more. By adding artificial intelligence capabilities it helps life sciences companies eliminate the guesswork often associated with sales operations. Piscataway Township, New Jersey, USA. Cockburn Central WA, Australia. Eksar, Borivali, Maharashtra, India

Bsharp bsharpcorp.com @bsharpcorp mobile sales enablement tools accelerate sales through continuous training, effective sales conversations & more productive sales reps: Inform, train, assess, equip, hear from & motivate the sales team. Mobile platform & services methodology to help you build a formidable team. Continuously train thousands of sales personnel across geos; Keep them informed of important decisions at the corporate office; Send product collateral, brochures, videos for customer use; Get info like sales, inventory, merchandising, customer meetings for analytics daily. Marlborough, MA, US & Bangalore, India

ContentRaven (See Raven360 below)

ContexTip contextip.com @contextip the right insights at the right time with the right context. In large globally spread sales teams, where many divisions often sell into the same accounts, the potential to cross-sell often goes unrealized because information is trapped in silos. ContexTip digs through all data in Salesforce & recommends the best sales executives across divisions to reach out for help with a deal. A recommendation engine gives a ring-side view of your account & helps your team with timely, relevant & optimal date to help the deal move further & faster to closure. Have the power of critical information at your finger tips just when you need it. By Lister technologies, India

DocShare docshare.io @docshareio Track document opening & performance with easy to share weblinks. Document tracking app by SalesHandy.com @saleshandy (send, track, control, engage & present sales collateral with actionable document analytics. CENTRALIZED SALES COLLATERAL: Manage all your sales documents at one place. Organize your files by teams, company or private.) India

Draup Platform draup.com/sales/ @draup_sales Machine Learning startup incubated at @Zinnov zinnov.com Powering Sales Enablement: Empowers sales teams with comprehensive account & stakeholder intelligence to enable micro-targeting. Analyzing millions of data points to help sales teams understand finer details about their prospects, such as buying preferences, technology choices, outsourcing deals, buying centers, strategic & investment priorities etc., while also obtaining a deep understanding of the key decision makers among your prospects. Equip you with sales intelligence & help you answer pressing sales questions such as “leads to prioritize”, “Right stakeholders to target”, & “How to approach the targeted opportunity”. Cloud hosted web application with data rich insights & visualizations to help you know the most important information about your prospects. US-India-China-Singapore. Santa Clara, CA, US; India

DronaHQ dronahq.com/sales-enablement-platform/ @dronahq Legal name: Deltecs Infotech Pvt Ltd No code app development platform for building mobile & web business apps. Cloud-based no-code app development platform for building business apps & automating business operations for SMB, Enterprises, Business Units & IT Depts. Developer productivity gains, speed of delivery, while ensuring rich end-user experience. Digitize everyday sales activities along with sales support apps to help train sales team on processes, product knowledge, pricing competitive positioning or more. Enable instant reporting & automation of approvals with workflows to keep the back office connected with the sales force for faster detection & decision making. Maintain a central database of all complex sales processes, numbers & learning with real-time access to inventory status, pending requests, orders & more. India

Enablix enablix.com @enablix sales enablement platform for marketing. Know when buyers engage with your shared content: Share content with your buyers & learn when they engage with your content. Provide your buyers with a value-driven content experience. Fast access to the right content can increase a rep’s efficiency many folds. Reps can find the right content, in less time, focusing on the more important task of selling. Present in USA, Canada, & India. Virginia, USA

Infinite Possibilities in-pl.com Instructor-led & Digital Sales Enablement Platform. Our mission is to help Sales Teams be more productive through Enablement & Sales tools. The platform will enable sales people to learn world class sales skills & provide tangible metrics to measure sales effectiveness. Developed by SIB Infotech. Kondivita, Andheri East, Mumbai, Maharashtra

Journey Sales journeysales.com @JourneySales smart rooms digitally engage customers with sales teams across the customer lifecycle, allowing them to easily collaborate – all in Salesforce.com. B2B sales solution designed for you & your customer. Smart Rooms are private digital collaboration spaces where a sales team & a customer team can work together, engage key decision-makers, invite colleagues, quickly reach consensus etc. Say goodbye to repeat conversations, endless emailing & unproductive phone calls & say hello to everyone on the same page. Once had $5.8M in revenue annually. Competes with Abtech Holdings. Most recent tweets, blog posts & news from 2017/2018! Philadelphia, PA, USA & Chandigarh, Chandigarh, India

KnoBis knobis.co @knobis_kb KNOWLEDGE MANAGEMENT PLATFORM: Somewhere along the way, Knowledge Base got really hard to use. Simple, intuitive & requires no training. By Bellurbis Technologies Pvt. Ltd., India

Raven360 ContentRaven raven360.com @Raven360_ sales enablement platform that allows companies to train, onboard, & coach their team into shortening their sales cycle & closing more deals. They focus on Sales & Partner enablement specifically, video-based coaching & learning. Content Raven (Enterprise Content Enablement Platform) has 25+ enterprise customers & 300k+ users. ENABLE YOUR SALES TEAM: Onboarding, Training, Coaching, & Confidence to Close More Deals. Provide the right training, content & messaging for complex product sales in one easy experience for reps. Also marketed as “Sales readiness platform that delivers up-to-date & consistent sales content, training & coaching.” $5M in revenue annually & competes with Syncplicity, OpenDrive, & SugarSync. Framingham, MA, US & R&D in Chennai, India

Mutual Mobile mutualmobile.com @mutualmobile Create rich user experiences that re-invent how businesses engage the world through mobile. Custom software solutions. Increase the demonstrable value of mobile. Austin, TX & Hyderabad, Telangana, India

Nowigence nowigence.com @Nowigence AI Platform Delivering The Personalized Sales Intelligence You Need To Close Deals Faster. “Work Even While You Sleep – Be Prepared”. Automatically extracts & synthesizes sales intelligence. Pluaris™, Solomon™, & Artemis™ from Nowigence. For sales: Achieve Sales Quotas, Identify New Sales Opportunities, Get Live AI Generated Briefings, Reduce Employee Turnover, Know Current Industry Dynamics. Top-Down Transparency, Expert Knowledge Sharing, View Entire Data Landscape, Institutional Memory Hub, Reduce Onboarding Time. Charlotte, NC 28202; Albany, NY 12207; Noida 201301, U.P. India

Persistent Systems persistent.com @Persistentsys announced Apr 1, 2016 that it acquired Genwi genwi.com @Genwi put the power of information in the hands of sales teams. We make it easy for sales reps to find, share & track content interactions via mobile. crunchbase.com/organization/genwi Had $1.4M in revenue annually & used to compete with Highspot, Seismic, & Bigtincan. Had joined twitter May 2008. San Jose, CA. Persistent Systems is from Pune, India

Playbook AI playbook.ai @playbookai guides sales professionals in B2B businesses to contact the right prospect, at the right time by using artificial intelligence. Accelerate Growth in SaaS – Using AI-first Account Based Sales Acceleration Platform: Playbook AI provides task-by-task prescriptions to inside sales teams, which increase effectiveness, efficiency & velocity of winning deals. Training Creator: Are you new recruits taking a long time to ramp up? Get them boiler room ready in a few days. Create micro training videos personalized to each task to teach new recruits how to interact with a prospect. AI-first omni-channel inside sales acceleration technology, which prescribes activities to B2B sales teams that increase conversion & velocity. Bengaluru, India

Regalix regalix.com @regalix nytro.ai Nytro Platform (Agency turning into product) solutions for Sales Enablement, Revenue Operations & thought leadership. Create, organize & measure interactive content so you can more effectively coach & train your sales teams to close deals quicker. The Nytro Trainer app includes remote coaching capabilities including: Role-based virtual onboarding (ability to onboard Screen Shot 2021-03-29 at 4.24.41 pmsales reps remotely & at scale, enabling them with the right sales readiness content so they can start selling to buyers across the various stages of the funnel), AI-Powered Training (Sales leaders can create customized quiz + assessment journeys, powered by artificial intelligence that recommends guided selling paths that prepare SDRs, BDRs, AEs & Field Reps with selling capabilities), Pitch Master (practice, perfect & record demos & pitches for quick evaluation, powered by AI, that provides insights into which reps are ready to sell & which require more practice to master the perfect pitch), Continuous-Coaching (create PinBoards which inform reps on the latest & greatest sales tips, plays, industry news & best practices, keeping them on top of their game to constantly improve their sales skills in an ever-changing market). Palo Alto, California, United States (Old branding was sharedemos.com) Many offices in India

Sales Bridge salesbridge.in Sales Acceleration through Sales Training: SalesBridge is your Unified Sales Training Platform to deliver all your sales training. Visual Training & Sales Acceleration Platform. Using video, search & social training technologies we make training personal, collaborative & effective. It is multilingual in architecture & built for linking related ideas & information components to a central core concept, product, skills or process. India

Salespatron salespatron.com @salespatron distribute any sales content to your sales reps with a single click/tap & ensure only the latest content gets used. With advanced analytics, find out how your content gets used in the field & align sales & marketing goals. Find out how your content gets used & create better content. Have a structured analytical way to know which pieces of sales content gets used more often than others & by whom. Use these insights to create even better content next time to improve rep productivity. Increase ROI on marketing content by helping reps close more deals. Reps gets insights on how clients are engaging with their emailed sales content with analytics (when was content opened, which pages were read & for how long). Follow-up smarter & close more deals. Have all content available neatly organized & updated any time on any device, even offline. New Delhi, India

SmartWinnr smartwinnr.com @smartwinnr Gamified platform to improve sales & training through better retention. Compliance onboarding, Sales Development, Sales Knowledge, Learning. Sales Acceleration Platform: Drive knowledge through AI-driven quizzes & feeds. Enhance performance by data-driven coaching. Boost performance by gamifying Sales KPIs. San Francisco, CA / Walnut, California & Gachibowli, Hyderabad, India

Stratbeans stratbeans.com @Stratbeans Stratbeans Consulting Pvt. Ltd. provider of AI-based online learning solutions. Advanced sales enablement tool for the BFSI sector (Banking, financial services & insurance) consisting of technologies like virtual sales training, gamified onboarding activities, & coaching templates. The tool is tailored to specific business needs that connects sales & marketing, simplifies the content library, & offers powerful sales metrics. Helps companies boost the performance of their sales & marketing teams which not only results in a higher conversion rate but also leads to enhanced customer experience & engagement. Organize & track content. Sales readiness function: Equips teams with the right training & coaching for their needs as well as a tool to continually drive more revenue. Break the boundary between coaches & experts on one hand & the sales executives on the other. India, USA, Dubai

streamz streamz.ai @Streamzai AI-based mobile sales readiness platform that empowers companies to build & maintain a highly prepared, engaged, & differentiated sales team. Enable, train & empower your sales talent everywhere. Get your team sales ready- Faster & Easier. Accelerate your business with our world-class mobile-driven sales enablement & readiness platform. Leverage our AI-enabled continuous measurement technology. Set yourself apart from your competition now. GROW YOUR SALES REVENUE WITH PROVEN DATA DRIVEN AI-ENABLED APPROACHES. Track, measure & improve sales knowledge & skills continuously with mobile-first sales enablement technology. Correlate with various sales metrics, & address key learning gaps. Create effective sales readiness programs that can drive improvements individually & at enterprise level. Achieve your sales goals through smarter actions. TeamStreamz Pte Ltd. Singapore, India

Tesseract Learning tesseractlearning.com @TesseractLearn Digital learning company helping global organizations equip their learners to perform better & be future-ready. E-Learning: deliver effective/efficient training. A training platform that you & your employees will love. Create faster & better with KREDO. Templates anybody can create training content in KREDO. Create engage bite-sized learning content, gamified content & video based content & more. Tesseract Learning Pvt. Ltd. Bangalore, Karnataka; Bengaluru, India

UpsideLMS upsidelms.com @Upside_LMS AI-powered Learning Management System & Off-the-shelf Online Content Library (Plethora). AI powered LMS, mobile-ready, SaaS Learning Management System for eLearning, Classroom Training, Virtual Training, Gamification, Social Learning & Mobile Learning. Deliver training programs to your Sales teams anytime, anywhere & on any device. Pune, India. UpsideLMS HR Tech Pvt. Ltd.

Wittyparrot wittyparrot.com instantly access & reuse relevant information on any device to save time. Share best practices across teams to improve performance & consistency. Align sales & marketing messaging, maintain freshness of content, track usage. Cloud-based content delivery platform that helps companies to speak with one voice. Cupertino / Bay Area / San Francisco, US & Bangalore, India. Legal Name: Acrowit, Inc.

Vymo getvymo.com @getvymo personal assistant app that automates sales force activities, driving sales effectiveness. By capturing rich, contextual data, it generates actionable insights that help managers make need-based interventions to close more deals. Personal sales assistant; captures activities, automatically & predicts next best actions. Vymo, an India-based developer of software for sales automation & field force productivity, raised $18 million in Series B funding. Investors include Emergence Capital & Sequoia India. Vymo’s entry into the US market comes at a key moment for the banking and insurance industries. According to the 2019 Accenture Global Financial Services Consumer Study, banking and insurance customers want greater personalization services along with more efficient ways of integrating digital channels with physical customer interactions. Enables high-value interactions with prospects & customers through data & intelligence, thus also leading to an increase in customer trust & share of wallet. New York, NY, USA & India

Xoxoday xoxoday.com @thexoxoday all-in-one tool to connect, align, motivate & engage your employees, channel partners, sales & consumers. Improve business efficiency, productivity, performance & optimize costs in employees, sales, channel & consumer engagement. Digital rewards & software to engage employees, channel partners, fleet-on-street, & consumers. Business software products to solve problems around employee rewards & recognition, channel sales incentives, & consumer promotions. Serves customers worldwide. Nreach Online Services Private Limited. Bangalore, India

Zoho zoho.com @Zoho suite of business, collaboration, & productivity applications. Over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, & more. Sales & Marketing: Give your sales team the perfect set of apps to help close more business deals in less time. Email & Collaboration: Empower your workforce with apps to collaborate & transform the way they work. Custom Solutions: Simplify complex business processes with apps that will make your team’s work easier. Founded Sep 15, 1996. Founder Sridhar Vembu. Zoho Corporation Pvt. Ltd.; $310 million (estimated revenue). Development headquarters in Chennai, India. HQ Pleasanton, California, US

Predicting a Sales Enablement software market size for 2020

Jim Lundy, CEO & Lead Analyst at aragonresearch.com says:

“Aragon expects the worldwide sales engagement platform market to grow from U.S. $1.57 billion in 2017 to $5.59 billion by 2023.”

If expecting linear growth that would mean 23.56% growth per year?

My own graph using Aragon Research start and end point
My own graph using Aragon Research’s start and end points

Aragon believes the “fractured sales enablement category would consolidate into the sales engagement market. Today, some sales enablement providers are now offering a complete digital selling platform—what Aragon calls a sales engagement platform”.

Aragon includes vendors such as Outreach and VanillaSoft which I did not use to include in my definition of “Sales Enablement”. My definition of Sales Enablement is a bit closer to Gartner’s “DCMS” (digital content management for sales):

“By the end of 2017, Gartner estimates that DCMS vendors will generate $423.5 million in revenue, up by approximately 16% from the previous year.” (Source)

16% is a bit less than the approx. 23.56% growth Aragon seems to have for sales engagement platforms and from my point of view 16% are more realistic.

Since I started tracking the Sales Enablement market in 2007 (and started this blog in 2009) my list of vendors has grown to above 480 line items (table) with a crazy long death watch list of dead or zombie startups.

My estimation of the total Sales Enablement software market for 2020 is more than USD $2.6Bn, if you do count some of the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.

I’m guessing none of the Sales Enablement vendors are wildly profitable (outside the 800-pound gorillas). Excluded from this chart are the very small ones.

If we do enter a recession, it will be interesting to see how many of the vendors that were not acquired in 2017 – 2019 can attract follow up funding or become profitable.

On January 3, 2019, Casey Winters posted: The Problems With Martech…:

“[…] In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are still quite large for entrepreneurs, and help marketers understand which technologies to bet on vs. bring in house. […]”

2021 B2B Sales Enablement market size, growth rate, overview and book

Pam Didner’s book Effective Sales Enablement

Pam Didner’s book Effective Sales Enablement. Honoured to be mentioned. The book will be launched in the UK on 10/3 and in the US on 10/23: https://amzn.to/2uf6scr
Pam Didner’s book Effective Sales Enablement launching in the UK 10/3 & and in the US 10/28 https://amzn.to/2uf6scr

I received my copy of Pam Didner’s excellent book Effective Sales Enablement.

I’m honoured to be mentioned in it.

Thank you Pam Didner and everyone who was part of the start of my journey in this space at Nortel and BizSphere.

In discussion forums of the SALES ENABLEMENT SOCIETY sesociety.org and on Quora I see the ongoing demand for numbers on the market size of the Sales Enablement market.

On Jun 28, 2018 when Upland Software announced their acquisition of RO Innovation, they called it…

…the $400+ million annual sales enablement software market

… which is quoting Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

Obviously there are many ways to define the boundaries of this market.

Here my definition of Sales Enablement.

The Gartner Report: Market Guide for Digital Content Management for Sales published 17-Nov-2017 sees…

…“Digital content management for sales (DCMS)” […] vendors […] “generate $423.5 million in revenue, up by approximately 16% from the previous year.”

In 2017 (22-June-2017), Sales Engagement Platforms (SEP) were a $780M/year market, and “expected to be worth $5B by 2021” (Aragon Research).

My table using start & end points from Aragon Research
My table using start & end points from Aragon Research

Obviously the Sales Engagement Platform market is different from the Sales Enablement Technology [or Sales Enablement Platform] market.

However, it is interesting to take Aragon’s numbers to see what growth rate they are assuming.

If they really think that market can reach $5B by 2021 (which I question; unless they count some of Salesforce’s revenue) and if they assume a linear growth rate, then they are assuming a market growth rate of 59.12% a year.

If not assuming a linear growth rate, then their model might look something like this:

My own graph using start & end points from Aragon Research
My own graph using start & end points from Aragon Research

As you can see from the links further down below I’m trying to track both the growth & consolidation of this market.

Scott Brinker’s Marketing Technology Landscape Supergraphic grew again:

In 2018 the largest category with the greatest number of vendors was Sales Automation, Enablement & Intelligence with 490 solutions.

Scott actually wrote a post on this growth & consolidation entitled The paradox of simultaneous MarTech consolidation and expansion, illustrated

the paradox of simultaneous martech consolidation and expansion
the paradox of simultaneous MarTech consolidation & expansion

Whilst this blog salesenablement.wordpress.com just wants to show a complete picture of the market without rankings or recommendations, I have recently come across a couple of such perspectives:

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018
The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

g2crowd.com/categories/sales-enablement

https://www.g2.com/categories/sales-enablement

Ignoring detailed revenue numbers for Salesforce, Hubspot, Adobe, Microsoft, IBM, Oracle, Velocify Inc., and Jive Software; here my current Sales Enablement market overview by revenue.

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] In October 2019 @servicenow acquired @attivio

[Based on Crunchbase data, but very likely to be outdated.] Please help me improve this@salesenablement

b2b_sales_enablement_saas_market_May-2021

The first 18 are not in order of revenue.

My total count is 186 vendors.

The revenue shown in the graph above (I took out Enhatch) is a lot more than the $400M from Travis, T. (6-Sep-2017): Sales Enablement Platforms Expand the SalesTech Stack.

I added some to account for the elephants in the software market and some for the very long ‘long tail’ of small vendors. Hence, you get to more than the $780M Aragon Research has for the so called Sales Engagement Platform market. I know many companies consider their Microsoft SharePoint document repository as their Sales Enablement portal:

  • Salesforce (Slack, Salesforce CRM Content / Chatter / Einstein / AppExchange / Trailhead / ‘Sales Cloud’ files & libraries)
  • Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
  • SAP (Callidus / iCentera / Litmos, LMS, Emarsys, Signavio) CRM, CPQ, CLM, Marketing Automation, …
  • Hubspot
  • Adobe Systems (Marketo + ToutApp + Adobe Digital Publishing Suite, now part of Adobe Experience Manager Mobile)
  • Microsoft (Microsoft Office, Office Delve, Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, etc…)
  • IBM (IBM Smarter Workforce former kenexa.com + Vivisimo Velocity Platform = IBM InfoSphere Data Explorer)
  • Oracle (Oracle CPQ Cloud former BigMachines Inc + InQuira)
  • Velocify Inc. ($50M in revenue annually; competes with SalesHood)
  • Jive Software (used to have $203.5M in revenue annually, now $38M?)
  • Zoho
  • ServiceNow

This blog turns 12 years old in 2021. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market at $3.4Bn USD in annual revenue in 2021, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

Here my complete lists:

Sales Enablement on the Marketing Technology Landscape Supergraphic 2017 Martech 5000


As I’m continuing to update my list of Sales Enablement vendors, I always find it interesting to see Sales Enablement on the annual “Marketing Technology Landscape” by Scott Brinker/ChiefMartec.com:

Full graphic: The Marketing Technology Landscape 2017
Image Credit: Scott Brinker/ChiefMartec.com

For Scott Brinker/ChiefMartec.com Sales Enablement is part of the category “Sales Automation, Enablement & Intelligence” and you can copy & paste all vendors with websites from their published Google sheet.

My own Sales Enablement vendor lists: