Yet another market overview graphic – martechseries.com publishes Sales Enablement primer

Having identified far over 186 Sales Enablement SaaS vendors here on my blog and tracking 597 line items for the entire market in an airtable (which you can search or export), I really thought I was aware of most vendors.

However, Sudipto Ghosh at martechseries.com posted the following graphic on Jan 24, 2020 and I have to admit: Quite a lot of logos I’m not familiar with.

I have started to add the vendors from this graphic to my lists.

Just as one of the Canadian vendors fell off my list for Canada (nudge.ai) and moved to my list of shut down businesses, I’m adding a new one also from Canada: Content Camel contentcamel.io

In other news: The number of LinkedIn users with Sales Enablement in their current job title reached a high of 10,528 globally on 2-Feb-2020

The $50 billion category

When sales enablement software vendor Highspot @Highspot announced a Series D-1 investment round in December 2019, CEO Robert Wahbe told GeekWire about “this $50 billion category”.

I’m not sure what the category is here.

Sales Enablement? CRMs? MarTech?

Salesforce.com, Inc. had a revenue of $13.28Bn USD in 2019 for reference.

As I’m trying to show with this blog and my market overviews – I think the Sales Enablement SaaS market has reached $3Bn USD in revenue a year.

Depending on which category we are talking about I see these options for you if you find yourself in charge:

Over my career since 2007, I have been part of 3-4 large custom built Sales Enablement software projects for companies in North America, Europe, and APAC. For some reason they were all in telecommunications or enterprise information management & IT System Management solutions technology / IT services.

The most recent (2017/2018 for me) was a multi million dollar one in APAC and is still going; seen as a success internally.

Essentially the old “buy versus build”-question… Maybe more than a few hundred million USD go down that path a year, but I’m sure that is shrinking – with the success of SaaS and open source.

Obviously using open source content management software such as Drupal still comes with costs.

I still don’t see how the entire pie above would add up to $50Bn USD.

Maybe to get to the $50Bn USD a year category you have to frame it as MarTech’ given Gartner found that in 2018 “marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech”.

chiefmartec mentions that “over the past six years, hundreds of martech start-ups raised a ton of capital (Venture Scanner puts the figure at $49 billion)”. There you go!

As I mentioned in my blog post from 2018 I don’t think many of the vendors I am tracking are profitable. Many never will be.

The whole point of this graphic of mine is actually in the text/labels where you can see who bought who (to acquire reoccurring revenue and show growth):

Elay Cohen @elaycohen CEO & Co-Founder of SalesHood @saleshood is calling for the sales enablement category to get quantified.

He believes the category equals

= ((total software, consulting, training, content spend

– minus CRM spend) per person)

* (the number of customer-facing employees + partners)

He also believes that the real spend (as per the math above?) is about

$2,500USD a year * the number of “sellers” (customer-facing employees + partners) which some sources put at 15M sellers.

Hence he gets to $37.5Bn USD a year!

Workplace Collaboration Market Map and Sales Enablement vendors by revenue

Workplace Collaboration Market Map by Merci Victoria Grace

Merci identified 8 categories of workplace collaboration startups: Messaging, voice & video, calendar & meetings, documentation, project management, design, search & context, & low code/no code & internal tools:

Workplace Collaboration Market Map by Merci Victoria Grace

A number of the companies shown above are listed on this blog of mine here for their use cases in Sales Enablement: Asana, Notion, Airtable, Pitch, Canva, Guru, Chorus, etc… Slack might be on the next updated market map… and I’m a big user of Zapier myself.

For my own market overview for Sales Enablement I created this chart to download & zoom into (or export over 565 line items from this Airtable).

Just like Merci who notes in her blog post “workplace collaboration is largely dominated by Microsoft and Google’s respective productivity suites.” I have also added Google on this chart & my lists as Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites).

Searching through the entire b2b Sales Enablement software market

If you want to find out if a specific name is already being used by a Sales Enablement vendor or you work for a vendor and want to see if they have been mentioned on this blog, please try the search on this blog (upper right on desktop) or on my Airtable.

I never used to see the point in these types of graphics (landscapes) putting together many vendor logos visually…

See marketing-technology-landscape-supergraphic-2019

…where the nature of the media format and the effort involved only allow updates once a year (some companies included went out of business; See my constantly updated list of dead Sales Enablement companies)…

…and there is no clicking through on individual companies.

However, I like the concept of the interactive graphic over at vendorneutral.com/certified-vendors/ by @Vendor_Neutral where each logo is a link:

For easy sorting and filtering/searching through the entire (603 line items!) Sales Enablement software market (and exporting/downloading it) I put together this airtable:

Airtable let’s me show the relationships between the vendors:

If you prefer blog post style lists with vendor logos please see my global vendor list. This is where they have their key offices:

USA 347
Canada 45
Australia 39
UK 33
India 22
Germany 22
Netherlands 7
Sweden 8
Switzerland 7
Denmark 6
Japan 5
NZ 5
Finland 3
France 3
Belgium 2
Poland 2
Costa Rica 2
China 1
Singapore 1
Mauritius 1
Spain 1
Israel 1
Mexico 1
Italy 1
Thailand 1
Latvia 1
Czech Republic 1
Argentina 1
Greece 1
Luxembourg 1
Austria 1

This is where visitors to this blog came from in 2021 (the year my blog turned 12 years old):

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog.

This blog turned 11 years old in 2020. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Fision Corp OTCMKTS: FSSN (see below) and Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

28-May-2019 Upland Software acquired Kapost

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

5-Sep-2019, Mediafly acquired iPresent Ltd.

October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

4-Nov-2019, SalesLoft acquired Costell0

5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 31-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

“[…] Because of our recent inability to raise additional capital, we have terminated employment of all but two of our employees, our bookkeeper/office manager employee and our primary customer support employee. We currently have no marketing/sales or technical personnel, and accordingly we are now unable to conduct any material marketing or new development activities. […]”

Sales Enablement lessons on positioning & launching

Quite a number of Sales Enablement lessons in this talk by Kent Weathers on ‘How to launch a product’ in Sydney on 17-Sep-2019:

Frequent Launch Issues

  • Is the sales force ready to sell the product/service/solution?
  • Are sales and marketing (Sales Enablement) collateral complete? (Translated, adapted to different geographies where you intend to launch in terms of currencies/prices/availability/culture/etc?)
  • Did you do the positioning as per April Dunford below?
  • Do you have a one-pager/FAQ as per the photo below?
  • Is the sales training sufficient? (Did you get feedback on it, has it been translated, is it optimised for knowledge retention, recall, micro-learning etc?)

Summary of the talk by Evelyn Ong, Product Professional, Sydney:

  1. Launch goals/metrics = business case goals/metrics. (That way, sponsors/stakeholders are on the same page from the get-go about what success is.)
  2. Contrary to popular belief, the launch is not a one-time event. It’s a continuous part of strategy/strategic execution.
  3. Mitigate risks by checking off your plan against frequent launch failures (see photo above).

Why do new products fail?

“Why do some products fail? Unsurprisingly most often due to corner cutting at the early stages of product inception. Take the time to know your market and customers, and focus on solving a problem in a differentiated way.”
(Summary by Erin Howell, Product Manager at Cloud Conformity)

Kent writes: 40% of all product launches end in failure; but why?

“The Product Launch is the most visible activity in a product’s lifecycle, but, it is not a one-time event. It’s not about the public party when we are ready to make our product available in the market. It’s about the highest-value work we must do before the launch.”

Creating and sharing a ‘launch plan’ at the correct time is a key factor for a successful product launch/go-live!

April Dunford aprildunford.com @aprildunford is the Toronto based founder of Rocket Launch Marketing with a deep understanding of Marketing & Positioning. Her book, Obviously Awesome, shows you how to find your product’s “secret sauce”—& then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) & a consultant (who’s worked on dozens more), she speaks with authority about breaking through the noise of a crowded market.

Positioning: A definition

(April Dunford aprildunford.com @aprildunford)

Components of positioning:

The positioning process:

Tools for media monitoring, competitive intelligence, note sharing, research and link building

Has marketing done a good job at translating content for sales?

Having an eye on where the traffic to this blog comes from allows me to see which tools for media monitoring, CI [competitive intelligence], note sharing, research and link building are being used by [the sales enablement] market players and analysts.

Last edit: 6-May-2021

Affinio

affinio.com Segment audiences on Twitter etc to build personas, uncover media placement, or study competitors.

Agility PR

enterprise.mediamiser.com and agilitypr.com (“Intuitive Media Outreach, Monitoring & Measurement: Discover journalists and influencers, amplify your messages, monitor media coverage, and measure the success of your PR campaigns”)

Awario

awario.com “Be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single 3rd-party data provider, it crawls over 13 billion web pages daily, in addition to the APIs.” Use Awario as an immediate way to learn about new mentions.

Battlecard Quickcard

Battlecard battlecard.com @battlecardHQ parsegon.com @parsegon @quickcardhq Quickcard is the main product (Battlecard was the brand/ecosystem name. Pivoted) quickcard.com Sales Playbook Platform: Teams use Battlecard to organize their sales playbook, conquering the chaos of their daily revenue operations. Sales Collateral: Create tailored, shareable, & tracked sales collateral in 30 seconds after every discovery sales call. Just like you tailor your sales pitch on a call, tailor your follow-up collateral. Sales collateral is rarely something that should be one-size-fits-all for all prospects. Create tailored sales collateral. Gain Insights to what is Helpful. Get granular, event driven analytics that help you improve your sales. ZPtCgVzC_400x400Document sharing platform designed for sales. A way to send sales materials: Personalize your sales decks & gain insights on readership in one place. Learn what is & isn’t working in your materials. Send, tailor, & analyze your sales collateral content. Highlight top features: Focus on the topics or features that the prospect specifically cares about based on discovery calls. Inject prospect’s variables: Name, industry, company size, or anything onto sales materials to provide a personal touch. Insert in the Prospect’s Logo, which 97% can be auto-fetched from just providing their domain name. San Francisco, CA, USA

Brandwatch

Brandwatch brandwatch.com acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Brand24

brand24.com @brand24 instant access to brand mentions across social, news, blogs, videos, forums, reviews & more. Brand24 Global Inc., Daytona Beach, FL 32114 USA

cisionpoint cision

cisionpoint.com cision.com Power your stories with CisionPoint, the fully integrated, on-demand PR Solution. Brandwatch acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Crayon

crayon.co @Crayon a market intelligence company helping businesses track, analyze, & act on everything outside their four walls. Keep Sales Battle cards up-to-date seamlessly by integrating them with Crayon’s continuous feed of software-driven competitive intelligence (CI). Get alerts when new intel is ready to review, always staying in sync with market movements. Access battlecards wherever your sales team spends their time – available by desktop, mobile, or directly from within Salesforce CRM. Boston, MA, USA

diigo

diigo.com Collect: Save & tag your online resources for easy access anytime, anywhere. Annotate: Annotate web pages & PDFs directly as you browse online.

Oktopost

oktopost.com media management platform. Helps you manage, measure, & monitor social media – all from one place. Measure the impact of every post, network, & campaign with rich social media analytics – designed to reach your B2B marketing goals.

OZMOSYS

ozmosys.com Organize Your Trusted Content in One Place: Manage Your Content, Blogs & Social more effectively with AI. OZMOSYS: Keep Your Team Informed. “Content Integration” provider of content aggregation, search, alerting & content delivery used by enterprises to control both information overload & overlook. Consolidates high-value information from leading content providers & publishers and removes barriers found in typical distribution methods. Customers worldwide rely on it to keep them more up-to-date & competitive. OZMOSYS Clipper, Alert Manager, & OpenAlerts (Competitive Intelligence)

pipedrive Web Visitors

pipedrive.com/en/blog/web-visitors “Web Visitors”: Discover organizations from your website traffic that so far remained hidden, anonymous or unconverted. Track companies that visit your website, how they found out about you & your website, what they engaged with & how long they stayed. Use these insights to optimize your site’s content & tailor your outreach to new leads or existing customers, anticipating their needs before you even make contact. Web Visitors will automatically rank organizations based on their web activity. However, you can also use custom filters to segment your visitors by properties such as URL visited & organization location to help your sales team target their most ideal leads.

PHISHLABS

phishlabs.com @PhishLabs Digital Risk Protection through curated threat intelligence & complete mitigation. Brand Protection, Domain Monitoring, Social Media Protection, Account Takeover Protection, Advanced Email Protection, Executive Protection, Data Leak Detection. Charleston, SC, USA.

trendkite

trendkite.com (“Intelligent Communications Platform that puts earned media at the heart of the marketing mix.”) TrendKite was acquired by Cision, provider of earned media software & services to public relations & marketing communications professionals.

SIGNAL

signal-ai.com AI powered media intelligence: Signal AI is an AI driven global solution provider for real-time unlimited information & insights for media monitoring, reputation management & market intelligence (MI).

Sendible

sendible.com Social Listening: Improve your client’s trustworthiness with social listening: Track brand, competitor & key industry terms to stay ahead of the curve. Amaze clients & followers by monitoring conversations & delighting them with quick responses. Stay one step ahead of competitors: Understand the social media landscape for your client’s industry by monitoring hashtags, relevant keywords & their competitors. Stay on top of trends, & be the first to engage with their prospects.

SocialAnimal

socialanimal.com @SocialAnimal_io Get deep insights, find influencers & get content inspiration for any keyword. Find & analyze top performing content for any topic or competitor. Find influencers who can amplify your content’s reach. United States

spyfu

spyfu.com (“Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search”) SEO/PPC analysis

talkwalker

talkwalker.com @talkwalker Empowering impactful digital communication teams globally with q social listening, analytics & influencer marketing software. Your extra set of eyes & ears. Monitors what’s happening on all social channels & online media in real-time, on all markets, in 187 languages. Find out what customers think about your campaigns, products, events, earnings calls & brands. Or track your brand awareness & message impact globally. Talkwalker Alerts talkwalker.com/alerts free alternative to Google Alerts. The most important conversations on the internet (+Twitter) delivered to your inbox… Talkwalker Alerts delivers the top results & tweets that make up your digital footprint from across the web & Twitter to your inbox. Social media analytics filters out & cover the most important conversations – tweets with the most engagement – so you only receive the alerts that matter & can customize your strategy accordingly. Free marketing tool that includes results from social media. Talkwalker Inc. / TALKWALKER Sàrl, Luxembourg

Klue

klue.com @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battlecards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, British Columbia, Canada

Kompyte

Kompyte kompyte.com @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. kompyte.com/sales-enablement/ COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain

Onclusive

Screen Shot 2021-04-30 at 3.22.48 pmanalyst.onclusive.com @onclusive Formerly AirPR. Proprietary newscrawler which captures millions of pieces of earned, owned, & newswire content each month – more content than any other source. Onclusive provides media monitoring, which includes digital, newswire, print, broadcast, & radio coverage. Data science company for communications. San Francisco, CA

quip

quip.com (by Salesforce.com)

Quickcard

(See above)

Socialmention.com

socialmention.com @socialmention developed by @jonnyjon Social Mention is a social media search engine that searches user-generated content. Real-time social media search & analysis.

getpocket

getpocket.com

Dropbox Paper

paper.dropbox.com

Google Keep

keep.google.com (“Quickly capture what’s on your mind and share those thoughts with friends and family.”)

Kerboo

kerboo.com Backlink software for link audits. Make the time intensive task of doing a link audit on your backlink profile as painless as possible. Identify where the risks & patterns lie in the backlink profile & move efficiently to create a disavow file. By creating a disavow file you can tell Google what links you no longer want to count towards ranking & therefore insure yourself from the build up of a dangerous amount of bad links.

Edelman intelligence

edelmanintelligence.com (command center Edelman intelligence) edelmandataxintelligence.com Edelman Data & Intelligence (DxI): Global, multidisciplinary research, analytics & data consultancy with a distinctly human mission. We use data & intelligence to help businesses & organizations build trusting relationships with people: making communications more authentic, engagement more exciting & connections more meaningful. DxI brings together & integrates the necessary people-based PR, communications, social, research & exogenous data, as well as the technology infrastructure to create, collect, store & manage first-party data & identity resolution. DxI is comprised of 350+ research specialists, business scientists, data engineers, behavioral & machine-learning experts & data strategy consultants based in 15 markets around the world. Edelman & Cision agency partnership that combines Cision’s communications technology with Edelman’s suite of Performance Communications services. The advent of the communications cloud, true ROI measurement for communications, & the ability to integrate comms back into marketing and advertising at the individual audience level, will, over time, be as revolutionary as the marketing clouds have proven to be.

Right Relevance

rightrelevance.com by Cronycle @cronycle cronycle.com Knowledge sharing workspace to foster learning & innovation in the enterprise

ciradar

ciradar.com (“Spend More Time Acting on Competitive Intelligence and Less Time Searching for It”)

LinkMiner

linkminer.com Find powerful backlinks you can replicate easily. LinkMiner is a backlink checker tool. Try mangools.com or kwfinder.com/features/

majestic

majestic.com Find out who links to your website: Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. You don’t have to be an SEO to enjoy award-winning data from one of SEO’s most established brands. Searching for link prospects within a given industry? By inputting up to 10 different domains or URLs, Clique Hunter will find domains that are currently linking to more than one competitor. A way to find low hanging fruit for link building

meltwater

meltwater.com (“Media Monitoring, Insights and more”)

PublicRelay

PublicRelay publicrelay.com @PublicRelay media analytics for communications & marketing pros at the world’s most recognizable brands, associations, universities & federal agencies. Transform media monitoring into media intelligence: Comprehensive coverage. Conceptual analysis. Executive reporting. PublicRelay discovers insights communicators can’t live without. Their human-AI hybrid makes conceptual insights possible. Leave messy, automated tone behind with precise sentiment & messaging – for all companies, topics, & concepts mentioned in your content. Tysons Corner, VA

SEOreviewTools.com

seoreviewtools.com/valuable-backlinks-checker/ Backlink Tool / Links checker. Check your competitor’s backlink profile.

cognitiveSEO

cognitive SEO cognitiveseo.com/site-explorer/ Site Explorer: Link Research to Spot Growth Opportunities & Investigate Rankings for Your Site & Competitors.

SEMrush

Screen Shot 2021-05-06 at 4.41.48 pmsemrush.com measurable results from online marketing:
Do SEO, content marketing, competitor research, PPC & social media marketing from one platform.

sourcescrub

sourcescrub.com (“M&A Software for Deal Origination: Revolutionize your deal sourcing & tracking efforts with the SourceScrub M&A platform. Learn more about the technology & its solutions”)

competitors.app

competitors.app from Sibiu, Romania.

Wonder

askwonder.com Wonder @AskWonder Get Smart. Fast. Wonder is the ultimate on-demand research assistant for consultants, agencies, entrepreneurs, & the chronically curious.

Small tools for links

rapidlinkr.com (“Open multiple links with a single click!”)

10bestseo.com/url-opener/ URL Opener Open a whole list of URLs at the same time

linkrr.com (“Transforms your non-clickable multiple links into clickables.”)

flipboard
flipboard.com one place to find the stories for your day, bringing together your favorite news sources with social content, to give a deep view into everything…

this Sales Enablement blog had more visitors in 2019 than in all of 2018 or 2017

WOW! We are only in August 2019, but this Sales Enablement blog already had more visitors in 2019 than in all of 2018 or in all of 2017!

Sales Enablement seems very hot as a search term. (Most of the traffic for this blog comes from organic Google search.)

Screen Shot 2021-03-13 at 9.40.10 am

LinkedIn users with Sales Enablement in their job title

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally!

That is a new all time high. However, that number actually includes many employees of Sales Enablement SaaS software vendors. Nevertheless it tripled since August 2015 when I started tracking it.

Screen-Shot-2020-10-18-at-4.07.13-PM

This blog turned 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn USD in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

[Edit] Trapit was acquired by ScribbleLive in May 2017. US/Canada based @scribblelive had acquired @trapit but has now (11-Dec-2019) been acquired itself by @rockcontent Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil

[Edit] 12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

[Edit] 28-May-2019 Upland Software acquired Kapost

[Edit] 25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio

[Edit] 4-Nov-2019, SalesLoft acquired Costell0

[Edit] 5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

[Edit] December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

[Edit] 16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 23-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

I just added the following vendor, but probably only a small fraction of their revenue of $11M should be counted for the Sales Enablement SaaS market.

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

Sales Enablement SaaS software for b2b startups

Below is my list of Sales Enablement software/tools perfect for b2b startups. My complete list (which is mostly B2B) is here.

Last updated 9-Apr-2021:

ActiveCampaign activecampaign.com @ActiveCampaign customer experience automation platform helping businesses grow through meaningful engagement with their customers. Notify your team when leads take action: Tell your salespeople when their leads take action. If a lead browses specific pages or puts in a pricing request, send an automatic notification so that your salesperson can follow up directly. ActiveCampaign enables Sales teams in volume: 125 email templates available on the customer experience platform. Each template has been designed using HML & includes images & layout suitable for a wide range of B2B & B2C engagements. The templates also include the codes to draw in data from the Active Campaign platform to enable the easy creation of targeted email campaigns. Email marketing is still the king of B2B marketing! The responsive templates slot into one of 500+ automation recipes that ActiveCampaign has on its platform. These enable the automation of the complete sales lifecycle for a customer. Templates are usable for any product & any brand within a portfolio. It is possible to switch colours, fonts, & images & update text. The responsive design ensures that every email sent is easily read, no matter what the device used. More than half of all emails are opened on a mobile device! ActiveCampaign, LLC. Chicago, IL, USA

airtable.com @airtable Creation guide for 5 essential pieces of content to help you drive deals, from start to close: offers.hubspot.com/sales-enablement-guide ebook. Sales Collateral Management. Made Flexible & Effortless‎. Manage case studies, call decks, & more with the ease of using a spreadsheet. 350+ App Integrations. Spreadsheet Interface. Used by 30,000+ companies. Realtime Collaboration. Drag & Drop File Uploads. Gallery & Card Views. Easy As A Spreadsheet. $5M in revenue annually. Competes with Basecamp, hopTo, & Trello. San Francisco, CA

Asana asana.com @asana a work management platform for teams. The work management software vendor launched its first offering aimed at a specific job role in 2019 with Asana for Marketing. The list of options for individual business units grew in 2020 with the addition of Asana Operations & Asana Sales. Asana for Operations lets users access Asana’s gallery of workflow templates or create their own custom versions to standardize processes such as vendor & employee onboarding & management. Asana for Operations & Asana for Sales and Account Management are two new end-to-end solutions for teams to manage their entire operations & sales workflows. The suite of capabilities is available on Asana’s Business & Enterprise offerings. Asana targets sales & ops teams with new integrations: Salesforce, Jira Cloud & Tableau integrations are designed to help the work management app appeal to specific business functions. San Francisco Bay Area, West Coast, Western US

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) atlassian.com/software/confluence @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device. Sydney, NSW, Australia

Autopilot autopilothq.com @autopilotus visual marketing software for automating customer journeys. Automate your marketing visually & create remarkable customer journeys. Integrate with @burstsms using the new webhook shape to instantly send an alert to your customers when a payment is overdue. Autopilot (formerly Bislr) was founded in 2012 by three brothers from Australia. Sydney, NSW, Australia

box box.com @box Online file sharing & cloud content management service offering unlimited storage, custom branding, & administrative controls. Simplify how you work. One platform for secure content management, workflow, & collaboration. The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day. Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Brandcast brandcast.com @brandcastapp code-free web content system. Create branded websites & content in a connected, design-driven system. Customizable. Engaging. Trackable. Discover the power of interactive sales collateral. Your prospects will love it & you can track their interactions from cold call to closing. Pitch decks, Sales proposals, Case studies, & Web brochures. Replacing static, slow-loading PDFs with interactive content is a new idea. Adding videos, demos, or showrooms to presentations livens up the pitch like nothing else. Going forward, you may have fewer live meetings where you can develop personal bonds with customers. That makes lively, engaging presentations more important than ever. Brandcast Salesforce Studio is an integration that allows a Salesforce user to automatically create a personalized website directly from a Salesforce Account or Opportunity record. The personalized website will pull content & data from Salesforce to create a personalized experience. All websites created from Salesforce can be updated in real-time & are automatically equipped with tracking metrics that allow a Salesforce user to see engagement activity directly from Salesforce. San Francisco, CA

Screen Shot 2021-04-09 at 3.03.35 pmBurst SMS burstsms.com @burstSMS global online messaging platform, delivering messages since 2008. They pride themselves on providing an easy-to-use online SMS platform with a focus on marketing, operations, & advanced SMS API solutions. Innovation is what they strive for, by building new communication features to enhance customer experiences. Salesforce integration to send SMS from within Salesforce. Also Eloqua, Marketo, Oracle Responsys, Zoho CRM, Zapier.com, etc…

Canva canva.com @canva graphic design software solutions provider that helps users to design presentations, & more: Brand Kit, Make an infographic in minutes, not months, with Canva’s easy-to-use infographic creator. The platform combines a drag-and-drop design tool with a Screen Shot 2021-04-01 at 7.36.26 pmstock library of photographs, illustrations, & imagery. Real-time collaboration: Design with your team or co-presenters via a link or email, then comment, edit, & collaborate in real-time. Pre-record to present confidently, every time: With Canva, you don’t need a live audience to deliver great presentations. Add audio, or pre-record yourself talking over a Screen Shot 2021-04-01 at 7.34.11 pmpresentation, then share your video to be viewed anytime, anywhere. Download “Talking Presentations” as MP4 videos. It’s excellent for capturing audiences beyond a one-time event. Established in 2012. $500M in revenue projected in 2021. Competes with Loom.com, Pitch.com, PicMonkey, Piktochart, & Adobe Systems. Sydney, NSW, Australia.

Close close.com @close (also known as close.io or Elastic) inside sales CRM for startups & SMBs. Close more deals. Supercharge your sales with one of the best CRMs for startups & SMBs. Get pipeline view, calling, lead management, email automation, & more. Palo Alto, California, United States blog.close.com/sales-enablement & sales enablement toolkit

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA. 10-Mar-2021Dropbox announced it plans to acquire DocSend for $165 millionDocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites) Alphabet Inc., Mountain View, California, USA

Hubspot hubspot.com @HubSpot inbound marketing & sales platform. hubspot.com/sales-enablement Sales enablement is the technology, processes, & content that empower sales teams to sell efficiently at a higher velocity. Sales Content Optimization: Contrary to common assumptions, marketers are not the only people producing content. In fact, in many companies, sales produces more content than marketing. Every minute a sale rep spends creating content is a minute they aren’t selling. The fact that salespeople take time to produce personalized content shows how important it is in the final stages of a buyer’s journey. Organize sales content: The first step in a sales enablement content strategy is a full content audit. NYSE: HUBS. Competes with Act-On Software, Marketo, & Pardot. Cambridge, MA

Screen Shot 2021-04-07 at 5.45.31 pmLoom loom.com @loom work communication tool that helps you get your message across through instantly shareable video. Say it with video! Get your message across, no matter where you work. Sending a Loom is more efficient than typing long emails or spending your day in meetings having conversations that don’t need to happen in real-time. You talk up to 6x faster than you type. Capture you screen, record their front-facing camera, & narrate video all at once with no switching apps or upload required. Whether it’s training new teammates or replying to a customer inquiry, Loom enhances the way people communicate at work by allowing them to send the next best thing to being there. Why Sales teams use Loom: Improve outreach. Accelerate sales cycles. Optimize performance. Streamline onboarding. San Francisco, CA, USA. Legal name Opentest, Inc.

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools have not kept pace with technology; we believe there needs to be something new, different & substantially better. Software startup founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Practice Ignition practiceignition.com @ignitionapp Eliminate debtors & fully automate client onboarding. “Proposal to paid in one place! Eliminate the friction by sending your clients a single smart proposal they can read, sign, & make a payment on in one sitting. That’s more closed deals for you and less back & forth for everyone”. Create intelligent proposals that trigger workflows, automate your back office & increase conversions. “No more word docs, email trails, or data duplication. Software that facilitates proposals, payments, insights, scope management, & integrations.” Competes with Jetpack Workflow, Capium Ltd, & Canopy. Sydney, NSW, Australia

Process Street process.st @processstreet document, track, automate & optimize customer-centric processes. Help sales & customer success teams drive revenue & reduce churn. “The home for your team’s recurring tasks. Create, track & optimize business process workflows.” SaaS platform that lets non-technical teams create powerful, API driven workflows. They don’t seem to compete with Zapier, but integrate with your Zapier account. San Francisco, USA, but many roots in Sydney, Australia

Qwilr qwilr.com @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colours, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working & earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. Competes with PandaDoc, Bidsketch, & Proposable. Sydney, NSW

SalesLoft salesloft.com @SalesLoft sales engagement platform. Transform the way sellers engage with their customers by delivering a better selling experience. Finally experience true marketing & sales alignment on a single platform. With improved visibility & easy collaboration on templates, sales plays, & lead routing, SalesLoft puts marketing & sales on the same page. Expanded Machine Learning (ML) capabilities enable sales professionals to take personalization to the next level. Eg: Seniority model automatically recognizes a person’s position in the organization & place them into the ideal persona-based cadence. Hot Leads injects Artificial Intelligence (AI) into workflows where it counts, prioritizing engaged contacts, so users can focus their efforts connecting with the right people at the right time. $23M in revenue annually & competes with Outreach, Velocify, Inc., & Insidesales.com. 2k+ customers, including Square, MuleSoft, WeWork, & Dell, use the company’s sales engagement platform to engage in more relevant, authentic & sincere ways. (Acquired Costello on November 4, 2019.) Headquartered in Atlanta, they have additional locations in San Francisco, New York City & Guadalajara, Mexico. Atlanta, GA, USA

Slack slack.com/intl/en-au/solutions/sales @slackhq enterprise software platform that allows teams & businesses of all sizes to communicate effectively. Hub for your sales management process: From research to pitch decks to contracts, Slack is where sales happens. Sales teams use Slack for: COMMUNICATION, AUTOMATION, TEAM-BUILDING, HANDOFFS. SF, CA, USA. 30 Nov 2020: Salesforce Signs Definitive Agreement to Acquire Slack.

Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada

WebinarNinja webinarninja.com @WebinarNinja not just a webinar platform. A complete marketing, training and sales system. All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars. Sydney

Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA

Sales Enablement software perfect for Low Code or No Code or DIY Do It Yourself and for B2C

Below is my list of Sales Enablement software/tools perfect for No Code or Low Code or DIY (Do It Yourself) and for B2C (Business-to-consumer). My complete (mostly B2B) list is here.

Last updated 9-Apr-2021:

Adobe Systems: Adobe Digital Publishing Suite now part of Adobe Experience Manager Mobile. Create content like you always did for print, but publish to a tablet instead. Need to make an emergency change to the app? Designers can push an update the same day. Sep-2018, Adobe Systems Inc. acquired software maker Marketo Inc. for $4.75bn. 19-Apr-2017, Marketo acquired ToutApp: $7M in revenue annually & competes with Velocify, Inc., Outreach, & SalesLoft.

airtable.com @airtable Creation guide for 5 essential pieces of content to drive deals, from start to close: offers.hubspot.com/sales-enablement-guide ebook. Sales Collateral Management. Made Flexible & Effortless‎. Manage case studies, call decks, & more with the ease of using a spreadsheet. 350+ App Integrations. Spreadsheet Interface. Used by 30,000+ companies. Realtime Collaboration. Drag & Drop File Uploads. Gallery & Card Views. Easy As A Spreadsheet. $5M in revenue annually. Competes with Basecamp, hopTo, & Trello. San Francisco, CA

Asana asana.com @asana a work management platform for teams. The work management software vendor launched its first offering aimed at a specific job role in 2019 with Asana for Marketing. The list of options for individual business units grew in 2020 with the addition of Asana Operations & Asana Sales. Asana for Operations lets users access Asana’s gallery of workflow templates or create their own custom versions to standardize processes such as vendor & employee onboarding & management. Asana for Operations & Asana for Sales and Account Management are two new end-to-end solutions for teams to manage their entire operations & sales workflows. The suite of capabilities is available on Asana’s Business & Enterprise offerings. Asana targets sales & ops teams with new integrations: Salesforce, Jira Cloud & Tableau integrations are designed to help the work management app appeal to specific business functions. San Francisco Bay Area, West Coast, Western US

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) atlassian.com/software/confluence @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. “Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device.” Sydney, NSW, Australia

box box.com @box Online file sharing & cloud content management service offering unlimited storage, custom branding, & administrative controls. Simplify how you work. One platform for secure content management, workflow, & collaboration. The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day. Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Brandcast brandcast.com @brandcastapp code-free web content system. Create branded websites & content in a connected, design-driven system. Customizable. Engaging. Trackable. Discover the power of interactive sales collateral. Your prospects will love it & you can track their interactions from cold call to closing. Pitch decks, Sales proposals, Case studies, & Web brochures. Replacing static, slow-loading PDFs with interactive content is a new idea. Adding videos, demos, or showrooms to presentations livens up the pitch like nothing else. Going forward, you may have fewer live meetings where you can develop personal bonds with customers. That makes lively, engaging presentations more important than ever. Brandcast Salesforce Studio is an integration that allows a Salesforce user to automatically create a personalized website directly from a Salesforce Account or Opportunity record. The personalized website will pull content & data from Salesforce to create a personalized experience. All websites created from Salesforce can be updated in real-time & are automatically equipped with tracking metrics that allow a Salesforce user to see engagement activity directly from Salesforce. San Francisco, CA

Screen Shot 2021-04-09 at 3.03.35 pmBurst SMS burstsms.com @burstSMS global online messaging platform, delivering messages since 2008. They pride themselves on providing an easy-to-use online SMS platform with a focus on marketing, operations, & advanced SMS API solutions. Innovation is what they strive for, by building new communication features to enhance customer experiences. Salesforce integration to send SMS from within Salesforce. Also Eloqua, Marketo, Oracle Responsys, Zoho CRM, Zapier.com, etc…

Canva canva.com @canva graphic design software solutions provider that helps users to design presentations, & more: Brand Kit, Make an infographic in minutes, not months, with Canva’s easy-to-use infographic creator. The platform combines a drag-and-drop design tool with a Screen Shot 2021-04-01 at 7.36.26 pmstock library of photographs, illustrations, & imagery. Real-time collaboration: Design with your team or co-presenters via a link or email, then comment, edit, & collaborate in real-time. Pre-record to present confidently, every time: With Canva, you don’t need a live audience to deliver great presentations. Add audio, or pre-record yourself talking over a Screen Shot 2021-04-01 at 7.34.11 pmpresentation, then share your video to be viewed anytime, anywhere. Download “Talking Presentations” as MP4 videos. It’s excellent for capturing audiences beyond a one-time event. Established in 2012. $500M in revenue projected in 2021. Competes with Loom.com, Pitch.com, PicMonkey, Piktochart, & Adobe Systems. Sydney, NSW, Australia.

Checkbox checkbox.ai @CheckboxAI No-code Workflow & Automation Platform. Legal, risk & compliance automation platform. Triage Automation! Let Checkbox show you how to boost efficiency and where business users can request & access various services via an automated process. Sydney, NSW

Close close.com @close (also known as close.io or Elastic) inside sales CRM for startups & SMBs. Close more deals. Supercharge your sales with a CRM for startups & SMBs. Get pipeline view, calling, lead management, email automation, & more. Palo Alto, California, United States blog.close.com/sales-enablement & sales enablement toolkit

Conversr (powered by Burst SMS @burstsms; see above) conversr.com The next generation of customer engagement: A conversation control hub that enables you to manage the conversations you have with your customers by combining the powers of human logic & artificial intelligence. Personalized Conversations: Send & receive SMS. Flow Editor: Rapidly design & build custom solutions from our platform, or select one of our turn-key solutions to help you get started quickly. Reporting: Get reporting on key campaign metrics, including campaign goals & objective reporting. With primary business beginning in Australia & New Zealand, Burst SMS is now expanding rapidly globally. With staff in Sydney, Melbourne, Vancouver & Manila, the company has grown rapidly. AU, HK, NZ, PH, SG, UK, US

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA

Gather gathercustomers.com @GATHERcustomers Convert visitors to subscribers, to customers, to ambassadors. Combines Exit Intent email lead popups, customer-to-customer referral automation, and coupon distribution to boost your email list.” Create a lead referral campaign by incentivising your existing customers to refer their friends to your list. Sydney, NSW, Australia & New Zealand. Built by @elbahnasy (linkedin.com/in/izelbahnasy/)

Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites) Alphabet Inc., Mountain View, California, USA

hatchbuck hatchbuck.com @hatchbuck all-in-one sales, CRM, & marketing automation software to help your business capture more leads & close more sales. Formerly known as Systematic Revenue, Inc. Changed its name to Hatchbuck in May 2013. Acquired by Benchmark Email on Sep 10, 2019. St. Louis, MO, USA

Hubspot hubspot.com @HubSpot inbound marketing & sales platform. hubspot.com/sales-enablement Sales enablement is the technology, processes, & content that empower sales teams to sell efficiently at a higher velocity. Sales Content Optimization: Contrary to common assumptions, marketers are not the only people producing content. In fact, in many companies, sales produces more content than marketing. Every minute a sale rep spends creating content is a minute they aren’t selling. The fact that salespeople take time to produce personalized content shows how important it is in the final stages of a buyer’s journey. Organize sales content: The first step in a sales enablement content strategy is a full content audit. NYSE: HUBS. Competes with Act-On Software, Marketo, & Pardot. Cambridge, MA

Internal internal.io @Internal_io “Internal tools? You’ve got other things to build. Free up valuable engineering time to move your business forward with no-code internal tools.” No-code software that instantly connects the company’s data in useful, actionable ways while controlling access and protecting customer privacy. No-code customizations: Internal makes it easy for anyone to create custom internal tools. No SQL or Javascript knowledge required. From customer onboarding and customer service to data processing and on-demand operations, Internal helps teams do their jobs better. Legal Name “Console Corp”. San Francisco, California, USA

involve.me involve.me stereosense GmbH (also known as brandquiz) @involvemeapp Make “no code” interactive content in minutes. Set up funnels with 2 minute landing pages, surveys & accept payments online. User engagement platform that helps businesses create personalized customer interactions. Engage Your Users With Interactive Content: Create personalized interactions at every step of the customer journey. Acquire & keep customers involved. involve.me is reimagining customer experience by allowing e-commerce shops & digital marketers to easily create personalized interactions at every step of the customer journey, so they can better acquire & keep customers involved. Vienna, Wien, Austria

Kbee kbee.app @tryKbee Knowledge Base Software. Kbee lets anyone create a searchable & branded knowledge base straight from Google Docs. Turn your content into a fast, searchable space for you, your team, or your customers. Create instantly: Turn your existing Google Drive folders & files into a professional knowledge base. Find answers quickly: Full-text search across all of your content. Match your brand: Customize your domain, logo, color schemes, & layout. Horatio, Inc. San Francisco, CA, USA

Screen Shot 2021-04-07 at 5.45.31 pmLoom loom.com @loom work communication tool that helps you get your message across through instantly shareable video. Say it with video! Get your message across, no matter where you work. Sending a Loom is more efficient than typing long emails or spending your day in meetings having conversations that don’t need to happen in real-time. You talk up to 6x faster than you type. Capture you screen, record their front-facing camera, & narrate video all at once with no switching apps or upload required. Whether it’s training new teammates or replying to a customer inquiry, Loom enhances the way people communicate at work by allowing them to send the next best thing to being there. Why Sales teams use Loom: Improve outreach. Accelerate sales cycles. Optimize performance. Streamline onboarding. San Francisco, CA, USA. Legal name Opentest, Inc.

Microsoft: Microsoft Office, Office Delve, Microsoft Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, Skype, etc…
Greg Poirier of Cloudkettle explains:

By @TheCoolestCool here: foundationinc.co/lab/the-saas-opportunity-of-unbundling-excel/

A simple Google search for “Excel Template” will show you the thousands of applications that spreadsheets offer us. And a quick visit to the Excel templates found on the Office 360 website will show you the plethora of templates and examples that are being turned into companies.

 

miro miro.com @miroHQ used to be known as Realtime Board (RealtimeBoard). 6-Mar-2019, they have a new name & brand identity: Miro, online collaborative whiteboard platform that enables distributed teams to work better together. Offers a collaborative whiteboard platform that is designed to allow distributed teams to work effectively together. Support includes running presentations / slides, brainstorming sessions & workshops to planning projects & designing new products & services. San Francisco, Bay Area, USA

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

 

OscilloSoft oscillosoft.com.au @oscillosoft IT Consulting firm providing services across many platforms for SMB to enterprise clients. Specializes in CLOUD solutions like Zoho. Find out how you can use OscilloSoft’s BurstSMS extension with your @zohocrm to engage more with your clients! Sydney, NSW, Australia

OneMob OneMob.com @OneMob Personal, trackable & company branded video & voice messages tracked in Salesforce. Create a webpage of content, including videos, documents, website links & URLs, buttons, YouTube, & Social Media. Brand pages to match company branding. Real time chat directly with viewers. Upload any document: Import from Box, Google Drive, OneDrive, Dropbox or Evernote$1M in revenue annually & competes with BombBomb, JangoMail, & A2Stream Inc. San Francisco

Pegasystems pega.com @pega strategic applications for sales, marketing, service & operations that drive business agility for Global 2000 enterprises. Sales Content Management: Share, discuss, & work together on content for any sales situation. Intelligently guide B2B or B2C sales professionals & automate the sales process with Pega Sales & Onboarding. Cambridge, Mass., USA

Pitch pitch.com @Pitch Pitch Software GmbH. Open platform for presentations & content collaboration. Improve the way presentations are crafted & knowledge is shared. Presentation tool & platform for students, teachers, creatives, managers, startups & teams everywhere. “With Slack & Front transforming business communication, Airtable & Coda disrupting Excel, & Sketch & Framer on a mission to break Photoshop’s monopoly, we saw innovation & thoughtful design resetting expectations & reimagining the user experience of complex business software. Yet, even with this shift, presentation tools have not kept pace with technology; we believe there needs to be something new, different & substantially better.” Software startup founded Jan-2018. Now $22.7M funding: Index Ventures, BlueYard, Slack Fund, Zoom CEO Eric Yuan, Framer CEO Koen Bok, Elastic Co-Founder Simon Willnauer, Datadog CEO Olivier Pomel, Wunderlist-backer Frank Thelen & Metalab Founder Andrew Wilkinson. Their founding team created Wunderlist. $1M in revenue annually & competes with Prezi, Powtoon, & Slidebean. Berlin, Germany

Pobuca pobuca.com @siebenGR Transforming CRM to AI bots. Pobuca CRM suite of PobucaConnect, PobucaSales & PobucaLoyalty for brands & retailers. Sales, marketing & productivity software that helps brands & retailers grow in the fast-paced digital economy. Pobuca Sales is a mobile field-sales automation solution for sales representatives & merchandising auditors that enables you to achieve more sales per day, automate merchandising tasks & be more productive. $5M in estimated revenue annually & competes with Insightly, Spiro.AI, & SugarCRM. Athens, Greece & London, UK

PostBeyond postbeyond.com cloud-based Employee Engagement & Advocacy Platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. PostBeyond Inc. Toronto, ON, Canada

Practice Ignition practiceignition.com @ignitionapp Eliminate debtors & fully automate client onboarding. Proposal to paid in one place! Eliminate the friction by sending your clients a single smart proposal they can read, sign, & make a payment on in one sitting. That’s more closed deals for you and less back & forth for everyone. Create intelligent proposals that trigger workflows, automate your back office & increase conversions. No more word docs, email trails, or data duplication. Software that facilitates proposals, payments, insights, scope management, & integrations. Competes with Jetpack Workflow, Capium Ltd, & Canopy. Sydney, NSW, Australia

Process Street process.st @processstreet document, track, automate & optimize customer-centric processes. Help sales & customer success teams drive revenue & reduce churn. “The home for your team’s recurring tasks. Create, track & optimize business process workflows.” SaaS platform that lets non-technical teams create powerful, API driven workflows. They don’t seem to compete with Zapier, but integrate with your Zapier account. San Francisco, USA, but many roots in Sydney, Australia

Qwilr qwilr.com @Qwilr Pitch with confidence & win more work. Quickly create beautiful & intuitive proposals, sales & marketing documents. Whether you’re creating internally or sharing externally, Qwilr allows you to build document processes that are fast & easy-to-adopt. Set up your brand once, and it’ll update everywhere. Ensure consistency across all of your documents by setting up your colours, fonts & templates so your team is always on brand. Streamline your sales process: Remove the hassle for clients, & start working & earning faster. Integrate with CRMs, accounting tools & more. Integrate with other tools you love: Integrate Qwilr with the CRM, accounting, live chat & analytics tools. Understand your clients better: Track & analyze how your sales & marketing material is browsed. Be notified when your document is first viewed, see how many times it was viewed & what sections your customer actually cared about. Analytics features. Competes with PandaDoc, Bidsketch, & Proposable. Sydney, NSW

Seidat seidat.com @SeidatApp cloud-based slide deck platform that enables creating interactive slide decks for any occasion & easily sharing them with your team & customers. Gives you the opportunity to manage all your slide decks under one platform. Keeping your material up-to-date & according to your brand for all your team members has never been this easy. Presentation platform for teams. Create, edit, present & share interactive presentations within the same app. Sell more efficiently with navigable pitch decks, save time with updates by using Smart slide, keep your brand consistent in all slide decks with brand & team management. KEEP YOUR TEAM’S PITCH DECKS UP TO DATE: Any changes made within a team are visible to all. You no longer have to worry about everyone having the most recent presentation materials. Seidat’s cloud does that for you. Team collaboration is easy when everyone always gets the latest materials automatically. “Presentation platform for teams. Create, edit, present & share interactive presentations within the same app.” $99.4K in estimated revenue annually. Helsinki, Finland

Slack slack.com/intl/en-au/solutions/sales @slackhq enterprise software platform that allows teams & businesses of all sizes to communicate effectively. Hub for your sales management process: From research to pitch decks to contracts, Slack is where sales happens. Sales teams use Slack for: COMMUNICATION, AUTOMATION, TEAM-BUILDING, HANDOFFS. SF, CA, USA. Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

tray.io tray.io @tray integrate your entire stack with this general automation platform. Empower your workforce with automated processes & integrate your cloud stack to work in real time. Automate your organization without taxing development resources. Turn your team into citizen automators. Marketing: Improve marketing efficiency and scale growth like never before. Lead list uploads, Personalized email, Lead scoring & routing, Data enrichment, Happy customer detection. Sales: Stream buying signals & sales updates directly to sales reps. RFP Process, Alerting, Approval process, Sales Enablement, Swag automation. tray.io, inc. San Francisco Bay Area, West Coast, Western US

Uberflip uberflip.com @uberflip helps marketers create, manage, & optimize content experiences at every stage of the buyer journey – without relying on IT. Use Uberflip to power your: Company Blog, Resource Center, Content Library, Sales Enablement. Streamline content management, accelerate lead generation, & fuel marketing automation. Toronto, Canada

WebinarNinja webinarninja.com @WebinarNinja Not just a webinar platform. A complete marketing, training and sales system. “All in the cloud. Your attendees can join your webinar with any web browser, on desktop or any mobile device. There is no need for them to download or install any software. It couldn’t it be faster or easier for them to attend your webinars.” Sydney

Weld weld.io @Weld_io Interactive content in minutes – Create visual, animated, interactive content on your website. “No Code” BE CREATIVE WITHOUT CODE. Allows you to create visual, animated, interactive content on your existing website. No need for developers or agencies. Be more flexible, work faster, save money. Stockholm, Sweden

Wistia wistia.com @wistia video hosting built for business. Share internal or private videos: Selectively set permissions so you can securely share internal videos & collaborate with your team. Collect feedback on your videos: Share videos & analytics with the rest of your team (or clients), & collect their feedback with time-coded comments. Cambridge, MA

Zoho zoho.com @Zoho suite of business, collaboration, & productivity applications. Over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, & more. Sales & Marketing: Give your sales team the perfect set of apps to help close more business deals in less time. Email & Collaboration: Empower your workforce with apps to collaborate & transform the way they work. Custom Solutions: Simplify complex business processes with apps that will make your team’s work easier. Founded Sep 15, 1996. Founder Sridhar Vembu. Zoho Corporation Pvt. Ltd.; $310M (estimated revenue). Development headquarters in Chennai, India. HQ Pleasanton, California, US