Sales Enablement SaaS market reached $3Bn USD in annual revenue

Over 11k LinkedIn users have Sales Enablement in their current job title on LinkedIn now:

The most recent addition to my overview with 636 line items for market players in Sales Enablement and related industries was:

AccessBell accessbell.com @access_bell Founded in March 2020 you could call Access Bell inspired by COVID. Customized video conferencing for enterprise workflows. Customized, self-serve, fully-managed video conferencing for your workflows & apps. Expand your Zoom experience with features incl. real-time collaboration, personal notes, & agendas that sync with tools you already know & love. Take personal & collaborative notes & assign action items during the meeting. Organize your meetings with an agenda to indicate the progress of the meeting. Integrate seamlessly with Slack, Drive, Email, & other productivity tools. Track user engagement & better understand your meeting participation. Palo Alto, CA

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

Screen Shot 2021-03-13 at 9.40.10 am

For my Sales Enablement SaaS market overview chart (where the first 16 market players aren’t in order of revenue) I have the annual revenue at $3Bn. USD for the first time now:

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz): Customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

16-Oct-2020, ZoomInfo acquired clickagy.com @Clickagy provider of artificial intelligence-powered buyer intent data.

13-Nov-2019, ZoomInfo, powered by @DiscoverOrg, acquired Redmond, Washington-based AI startup Komiko. Komiko’s technology will be incorporated into @ZoomInfo’s InboxAI tool.

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com @acto the companies announced 11-SEP-2020. “Disrupting Education & Enablement For The Life Sciences” / Omni-channel Education ecosystem for education in healthcare & life sciences. ACTO Technologies Inc. Toronto, ON, Canada

My complete overview with over 636 line items has dates to sort by latest edits.

Updated Market size overview: The players with the most Sales Enablement acquisitions

The players in Sales Enablement with the most acquisitions in this space:

Microsoft: Office / Teams / SharePoint / Dynamics / Yammer / Skype / LinkedIn (PointDrive) 9
Bigtincan: Contondo, FatStax, Zunos, Veelo (mobilepaks) Asdeq Labs, XINN, Agnitio A/S, ClearSlide (SlideRocket), VoiceVibes 9
Salesforce CRM CMS / Sites / Content / Chatter / Quip / Einstein / AppExchange / Trailhead / Slack 9
Showpad (LearnCore, LIA, Voicefox, Hickup, Taptera) 7
SAP (Callidus, iCentera, Litmos LMS, Emarsys, Signavio) CRM, CPQ, CLM 7
Seismic (SAVO, KnowledgeTree, Zensight, Percolate, Grapevine6) 6
Upland: Altify, Kapost, RO|innovation, Qvidian (Sant & Kadient), BlueVenn 6
Adobe Experience Cloud / Marketo / ToutApp 3
Conga (Octiv [formerly TinderBox]) acquired by Apttus apttus.com owned by Thoma Bravo 3
ZoomInfo Technologies (acquired by DiscoverOrg) acquired TellWise, Clickagy AI, Komiko 3
Mediafly (Alinean / iPresent / Presentify) 3
Episerver Inc. (Insite Software acquired Storyworks Ondemand / Storyworks1) 2
Impartner (Treehouse Interactive) acquiring TIE Kinetix’s TCMA business 2
SalesLoft (Costello, Noteninja) 2

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

Recent acquisitions caused my latest updates to my Sales Enablement SaaS market overview chart (where the first 16 market players aren’t in order of revenue):

VoiceVibes, Inc myvoicevibes.com @voicevibes voice analytics & AI-powered coaching platform helps professionals make the best impression, every time they speak. Baltimore, Maryland, USA. On 15-Jan-2021, Bigtincan Holdings Limited @bigtincan (ASX: BTH) announced that its wholly owned US subsidiary, BTC Mobility, LLC entered into & completed a Stock Purchase Agreement (“SPA”) with the shareholders of VoiceVibes & acquired 100% of the issued capital of VoiceVibes, Inc 

9-Oct-2020, Twilio (owns SendGrid Sendgrid.com) is set to acquire cloud customer data startup Segment for $3.2Bn. The acquisition comes almost two years to the date after Twilio announced it would acquire API provider SendGrid for $2Bn in stock.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com @acto the companies announced 11-SEP-2020. “Disrupting Education & Enablement For The Life Sciences” / Omni-channel Education ecosystem for education in healthcare & life sciences. ACTO Technologies Inc. Toronto, ON, Canada

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz) customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

My complete overview with 635 line items has dates to sort by latest edits.

Countries with large offices of Sales Enablement vendors (links to my specific lists):

USA 413
Canada 53
Australia 42
UK 47
India 31
Germany 24
Sweden 8
Denmark 7
Switzerland 7
Netherlands 8
Belgium 5
NZ 5

Here are the virtual selling skills challenges rainsalestraining.com found in a survey:

Source: rainsalestraining.com

Job openings at Miro.com: Sales Enablement Program Lead in Austin, US or Los Angeles, US

Sales Operations Team:
Job opening: Sales Enablement Program Lead
Employer: MIRO miro.com @MiroHQ

Locations: AUSTIN, TX or LOS ANGELES, CA, USA

About the team

You will join a highly motivated, energetic Sales Operations Team that takes pride in growing customer relationships, running strategic sales cycles, and delivering the Miro value proposition to a diverse base of accounts across various industries. The Sales Enablement Program Lead is an ambitious & organized professional who will drive our Onboarding program, various Enablement trainings / projects, and work with our LMS to help our Sales and CS teams grow and retain customer relations. Your success will be measured by the overall business impact of our onboarding programs, deployment and execution of data-driven Enablement initiatives, & how well you partner cross functionally to achieve Sales and CS success.

About the role

As the Sales Enablement Program Lead, you will partner with various key stakeholders to evaluate and optimize the existing sales onboarding programs to take them to the next level. Ideally, you have been a key member of Sales Enablement at a high-growth SaaS company.You will be responsible for enhancing our Sales & CS Bootcamp, as well as develop a formalized 30-60-90 day program aimed at decreasing ramp times and increasing sales velocity. You will also be responsible for managing and optimizing our Learning and Content Management system for our growing Sales & CS counterparts.

What you’ll do

  • Align with key stakeholders across various functions to build and refine a 30-60-90 onboarding program for our Sales and CS roles
  • Define requirements for in-person, virtual, manager-facing certifications and self-paced learning curriculums
  • Set clear onboarding goals and metrics for Sales Development, Account Executives, Account Managers, and Customer Success Managers
  • Manage and optimize our Learning Management System and various self-serve Onboarding programs
  • Manage and optimize our Content Management System, ensuring our new hires have the tools and resources they need to be successful

What you’ll need

  • 2+ years experience in Enablement and/or Training roles
  • 2-4 years of Sales experience
  • Proven history of running Enablement projects
  • Experience with Learning Management Systems
  • Experience in a fast-paced, dynamic environment
  • You are results-oriented and excited by the prospect of fueling the continued growth and success of Miro by growing our sales pipeline!

What’s in it for you

  • Excellent Medical, Dental + Vision health benefits
  • Scrappy startup environment with hyper growth potential where you’ll learn best in class skills
  • Competitive salaries + Flexible time off
  • 401k matching + Stock options
  • Free lunches + Office snacks
  • Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
  • Distributed team across offices globally in San Francisco, Los Angeles, Austin, Amsterdam, + Perm

About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. With over 8 million users, Miro is trusted by Dell, Cisco, Salesforce, PWC, EY, Deloitte and many more global companies of all sizes.

At Miro, we are a team of dreamers. We look for individuals who dream big, work hard and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves everyday. If this sounds like something that excites you, we want to hear from you!

Check out the career page for all open roles or hop onto this Miro board to learn more.

The impact of COVID on the Sales Enablement market

I’m continuing to watch the impact of COVID on the Sales Enablement market. Here are the virtual selling skills challenges rainsalestraining.com found in a survey:

Source: rainsalestraining.com

AccessBell accessbell.com @access_bell Founded in March 2020 you could call Access Bell inspired by COVID. Customized video conferencing for enterprise workflows. Customized, self-serve, fully-managed video conferencing for your workflows & apps. Expand your Zoom experience with features incl. real-time collaboration, personal notes, & agendas that sync with tools you already know & love. Take personal & collaborative notes & assign action items during the meeting. Organize your meetings with an agenda to indicate the progress of the meeting. Integrate seamlessly with Slack, Drive, Email, & other productivity tools. Track user engagement & better understand your meeting participation. Palo Alto, CA

A recent spike in Google search traffic for the term Sales Enablement seems to be a trend worldwide, but cannot be observed in the USA.

Bigtincan bigtincan.com @bigtincan helps sales & service teams increase win rates & customer satisfaction. The mobile AI-powered sales enablement automation platform’s user experience empowers reps to more effectively engage with customers & prospects & encourages team-wide adoption. Global sales & marketing headquartered in Boston + offices across EMEA, Australia & Asia. Waltham, Massachusetts, USA but listed on the Australian ASX. Early October 2020, Bigtincan Holdings Limited entered into a binding purchase of Agnitio A/S agnitio.com @agnitiomcm a Danish company that provides a leading solution for remote selling for life sciences customers creating Digital Sales Rooms for customer engagements. Copenhagen, Denmark

Emarsys emarsys.com @emarsys 1-Oct-2020: SAP SE (NYSE: SAP) acquired retail marketing automation & personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering. Emarsys provides a cloud-based omnichannel customer engagement platform with functionality for personalising customer interactions across email, mobile, social, SMS & the Web at scale. Austria.

Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com @acto the companies announced 11-SEP-2020. “Disrupting Education & Enablement For The Life Sciences” / Omni-channel Education ecosystem for education in healthcare & life sciences. ACTO Technologies Inc. Toronto, ON, Canada

The fourth most recent acquisition that I’m aware of was announced 10-Sep-2020:

VERB verb.tech @VerbTech_Co (NASDAQ: VERB) business-focused interactive video Webinar, CRM, marketing, & sales enablement software applications. Verb CRM: Sales Enablement Platform. Send Product Samples from an App. Increase retention & revenue with a custom mobile app. Newport Beach, CA, USA. VERB Technology Company, Inc. the maker of interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM & marketing applications for entrepreneurs & enterprises, completed the acquisition of SoloFire solofire.com (dba for Ascend Certification, LLC), provider of a sales enablement platform for the healthcare industry.

Tellwise tellwise.com engage.zoominfo.com @tellwise Sep-2020, acquired by ZoomInfo (ZoomInfo Technologies Inc NASDAQ: ZI) to join its family of go-to-market solutions, as “Engage” engage.zoominfo.com TellWise (formerly Discuzz) customer communication focused on seller productivity, pipeline insights, & a greater customer experience. All in one integrated solution. Combines phone, text, email, & presentations into a single platform accessible from your CRM. Live activity feed which watches what customers do with your content.

These acquisitions caused my latest updates to my market overview chart (where the first 16 market players aren’t in order of revenue):

My complete overview with over 611 line items has dates to sort by latest edits.

The latest addition to my lists is the following vendor, which sounds a bit like a @Qwilr or @Pitch competitor when it comes to Sales Enablement, but allows @Salesforce users to create a website directly from an Account / Opportunity record.
Brandcast brandcast.com @brandcastapp code-free web content system. Create branded websites & content in a connected, design-driven system. Customizable. Engaging. Trackable. Discover the power of interactive sales collateral. Your prospects will love it & you can track their interactions from cold call to closing. Pitch decks, Sales proposals, Case studies, & Web brochures. Replacing static, slow-loading PDFs with interactive content is a new idea. Adding videos, demos, or showrooms to presentations livens up the pitch like nothing else.

Going forward, you may have fewer live meetings where you can develop personal bonds with customers. That makes lively, engaging presentations more important than ever.

Brandcast Salesforce Studio is an integration that allows a Salesforce user to automatically create a personalized website directly from a Salesforce Account or Opportunity record. The personalized website will pull content & data from Salesforce to create a personalized experience. All websites created from Salesforce can be updated in real-time & are automatically equipped with tracking metrics that allow a Salesforce user to see engagement activity directly from Salesforce. San Francisco, CA

 

The latest addition to my list of AI powered Sales Enablement software is this one:

BirdzAI p360.com/birdzai/ @P360_Solutions Optiks Solutions, Inc D\B\A P360 Solutions. Sales solution: 360 degree full-lifecycle suite for sales performance, from data management & lead resolution to data compliance. Updated the sales enablement platform, BirdzAI, with artificial intelligence that provides insights for sales forecasting, churn prediction, brand propensity analysis, next best action recommendations, & more. By adding artificial intelligence capabilities it helps life sciences companies eliminate the guesswork often associated with sales operations. Piscataway Township, New Jersey, USA

 

At minute 21 on the ThisWeekInStartups podcast with the founder of Loom he mentioned that video views for them were up 10x in the first three weeks of COVID hitting in the US.

Loom loom.com @loom work communication tool that helps you get your message across through instantly shareable video. Say it with video! Get your message across, no matter where you work. Sending a Loom is more efficient than typing long emails or spending your day in meetings having conversations that don’t need to happen in real-time. You talk up to 6x faster than you type. Capture you screen, record their front-facing camera, & narrate video all at once with no switching apps or upload required. Whether it’s training new teammates or replying to a customer inquiry, Loom enhances the way people communicate at work by allowing them to send the next best thing to being there. San Francisco, CA, USA. Legal name Opentest, Inc.

For the question of COVID’s impact on software this @zapier report is also very interesting:

zapier.com/blog/fastest-growing-apps-2020/

Besides giants such as Zoom and HubSpot the other company from that report that I also cover on my blog/lists is…

PandaDoc pandadoc.com @pandadoc a document automation software as a service with built-in electronic signatures, workflow management & document builder. Estimated annual revenue $10M USD. San Francisco, California, United States

Massive spike in search traffic for Sales Enablement and Pipedrive moves into the space DocSend is in with its beta launch of Sales Docs

Screen Shot 2021-03-13 at 9.40.10 am
In July 2020 Pipedrive moved into the space DocSend is in with its beta launch of Sales Docs:

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) July 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA 10-Mar-2021, Dropbox announced it plans to acquire DocSend for $165 million. DocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

The first 18 in this updated market overview aren’t in order of revenue:

b2b_sales_enablement_saas_market_May-2021

My complete overview with over 641 line items has dates to sort by latest edits:

Screen Shot 2021-03-25 at 2.42.50 pm

Slack being on my list of b2b Sales Enablement tools is supported by these tweets:

scribd scribd.com @Scribd Scribd Inc. Scribd will begin operating the SlideShare slideshare.net @SlideShare business on 24-Sep-2020. SlideShare used to be owned by LinkedIn which is owned by Microsoft. LinkedIn acquired SlideShare in May 2012.

VERB verb.tech @VerbTech_Co (NASDAQ: VERB) business-focused interactive video Webinar, CRM, marketing, & sales enablement software applications. Verb CRM: Sales Enablement Platform. Send Product Samples from an App. Increase retention & revenue with a custom mobile app. Newport Beach, CA, USA. Sept. 10, 2020, VERB Technology Company, Inc. the maker of interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM & marketing applications for entrepreneurs & enterprises, completed the acquisition of SoloFire solofire.com (dba for Ascend Certification, LLC), provider of a sales enablement platform for the healthcare industry.

Totara totaralearning.com @totaralearning open source learning technologies company. Totara Learn is a flexible, open learning management system (LMS) that gives organizations the freedom to learn. Deliver training & performance appraisals anywhere, anytime. Improve engagement, ensure compliance & achieve breakthrough results across your organization & extended enterprise. Open source learning platform: Fully customizable, enabling you to make it your own. Integrate & extend to suit your timescale & business needs. Take full control of your content, performance management, learning management, platform configuration & reporting. 11-Jun-2020, Five V Capital acquired Totara Learning Solutions. Wellington, New Zealand

Recent acquisitions in the Sales Enablement, Learning and marketing content market

Slack (acquired by Salesforce) being on my list of b2b Sales Enablement tools is supported by these tweets:

The first 18 in this overview of market players are not in order of revenue:

b2b_sales_enablement_saas_market_May-2021

Recent acquisitions below. My complete market overview with 641 line items has dates to sort by latest edits, now:

Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

scribd scribd.com @Scribd Scribd Inc. Scribd will begin operating the SlideShare slideshare.net @SlideShare business on 24-Sep-2020. SlideShare used to be owned by LinkedIn which is owned by Microsoft. LinkedIn acquired SlideShare in May 2012.

Totara totaralearning.com @totaralearning open source learning technologies company. Totara Learn is a flexible, open learning management system (LMS) that gives organizations the freedom to learn. Deliver training & performance appraisals anywhere, anytime. Improve engagement, ensure compliance & achieve breakthrough results across your organization & extended enterprise. Open source learning platform: Fully customizable, enabling you to make it your own. Integrate & extend to suit your timescale & business needs. Take full control of your content, performance management, learning management, platform configuration & reporting. 11-Jun-2020, Five V Capital acquired Totara Learning Solutions. Wellington, New Zealand

Axiom Sales Kinetics axiomsaleskinetics.com @justaskaxiom (AXIOM SFD axiomsfd.com @AXIOMSFD acquired!) 18-Jun-2020, Axiom Sales Kinetics announced major rebrand, restructuring & new product offering under the leadership of its founder & CEO, Bob Nicols, after an asset only purchase of Dallas-based AXIOM SFD (Axiom Sales Force Development) in February 2020. Their Salesforce.com apps improved sales coaching & sales training; on demand in real time. Since 2013 they used to create native sales enablement apps for Salesforce.com. Dallas, Texas / Jacksonville, FL.

On May 7, 2020 Conga conga.com @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo on Sep 4, 2018.

@Napp_dk acquired by @Templafy (announced 18-May-2020):

“Danish start-up Templafy announced that it plans to acquire Copenhagen-based B2B sales enablement platform Napp. The news comes after Templafy closed $25m in Series C funding at the end of April. […] Templafy […] aims to solve the problem of “document anarchy”, ensuring consistency across all of a company’s documents, presentations and emails. The start-up automates compliance in business documents, with the goal of eliminating wasted administrative time.”

Source: siliconrepublic

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

Channel Software Tech Stack 2020 — PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, And Pricing

Sales Enablement SaaS software market trends and first acquisitions during COVID-19

The first acquisitions in the Sales Enablement space that I’m aware of being announced in COVID times (See my earlier post):

Axiom Sales Kinetics axiomsaleskinetics.com @justaskaxiom (AXIOM SFD axiomsfd.com @AXIOMSFD acquired!) 18-Jun-2020, Axiom Sales Kinetics announced major rebrand, restructuring & new product offering under the leadership of its founder & CEO, Bob Nicols, after an asset only purchase of Dallas-based AXIOM SFD (Axiom Sales Force Development) in February 2020. Their Salesforce.com apps used to improve sales coaching & sales training; on demand in real time. Since 2013 they used to create native sales enablement apps for Salesforce.com. Dallas, Texas / Jacksonville, FL.

On May 7, 2020 Conga conga.com @CongaHQ was acquired by Apttus which had been acquired by Thoma Bravo on Sep 4, 2018.

@Napp_dk acquired by @Templafy (announced 18-May-2020):

“Danish start-up Templafy announced that it plans to acquire Copenhagen-based B2B sales enablement platform Napp. The news comes after Templafy closed $25m in Series C funding at the end of April. […] Templafy […] aims to solve the problem of “document anarchy”, ensuring consistency across all of a company’s documents, presentations and emails. The start-up automates compliance in business documents, with the goal of eliminating wasted administrative time.”

Source: siliconrepublic

I’ve updated my airtable of 610 line items and my chart for the biggest players in Sales Enablement/Engagement related SaaS software.

Please note: The first 16 are not in order of revenue!

add Highspot USD $200M Series E funding round, 22-Feb-2021

Link 22-Feb-2021 Highspot raises USD $200M

 

Showpad Lays Off 52 Employees Globally, 18 in Chicago

 

“[…] Showpad, a Chicago and Belgium-based sales enablement company, […] confirmed to Chicago Inno that it laid off 52 employees […] 18 of which were based in the Windy City. The tech company said layoffs affected its Go To Market teams across its offices in Chicago, Belgium, London, Munich, San Francisco, Portland and Poland. About 400 employees remain at the company globally, 160 of which are in the Chicago office. “This decision was triggered by the economic downturn following the global spread of COVID-19,” said Showpad co-founder and CEO Pieterjan Bouten […] Over the last two years, Bouten said Showpad tripled its revenue and in 2019 alone, hired about 200 new employees. Showpad, which has 1,200 clients, typically sees annual revenue of more than $60 million, Bouten said. […] Showpad […] acquired LearnCore, a Chicago startup that made sales training software, for $50 million in 2018.”

Source: americaninno.com/chicago/inno-news-chicago/

One metric in this space to watch now for COVID-19 impact is churn in SaaS; especially when you consider how many new customers you have to onboard for every 1% of your customers that don’t renew: Maybe double or triple the number that left needs to be onboarded to make up for lost revenue (depending on the account size)?

Please check the following numbers for yourself. I took them from this post from 4-May-2020: EBITDA margins in SaaS are terrible

All outdated:

Currency AUD – 22-May-2020:

Currency USD – 22-May-2020:

Currency EURO – 22-May-2020:

On this blog I am tracking SaleSphere GmbH which is a subsidiary of mVISE AG (See shares above) Germany mvise.de salesphere.com @SaleSphere_App SaaS product – mobile sales & field service solution. Digitises existing field work processes & simplifies administrative procedures. Quick access to relevant information & media – simplifies the presentation of product offers. Integrations: Salesforce.com, Microsoft Dynamics (CRM), SAP (CRM), Pipedrive, SugarCRM, Vtiger, SAP Business By Design, Adobe Marketo, Citrix GoToWebinar. Some customers: BOSCH, Julius Meinl, MyHilda, Hoffmann Group, H&T Presspart, etc. HQ in Duesseldorf, NRW, Germany.

fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform. Minneapolis, MN 55416, USA. Fision Corp OTCMKTS: FSSN

VERB verb.tech @VerbTech_Co (NASDAQ: VERB) business-focused interactive video Webinar, CRM, marketing, & sales enablement software applications. Verb CRM: Sales Enablement Platform. Send Product Samples from an App. Increase retention & revenue with a custom mobile app. Newport Beach, CA, USA. Sept. 10, 2020, VERB Technology Company, Inc. the maker of interactive video-based sales enablement applications, including interactive livestream eCommerce, webinar, CRM & marketing applications for entrepreneurs & enterprises, completed the acquisition of SoloFire (dba for Ascend Certification, LLC), provider of a sales enablement platform for the healthcare industry.

As always, Scott at chiefmartec.com has some great thinking on The paradox of simultaneous MarTech consolidation and expansion.

In the 12-May-2020 post MarTech app platform dynamics he took that a bit further. It is the first time I see all the different trends and buzzwords called out for contributing or taking away from the number of players in the MarTech market:

Top market players and geographic regions in Sales Enablement

Still trying to predict the impact of COVID-19 on the b2b Sales Enablement software space (Google searches for the term seem flat) I spoke with one of the industry veterans:

“I recall the consolidation and reduction of SaaS at different points in time, but recall one of our best years was the downturn of 2007/08 where companies moved from on premise to SaaS simply because their IT simply couldn’t build new systems and they felt SaaS was a better, fast and cheaper option. Also, as in today, when buyers are forced to tighten budgets which is happening overnight now they will need sales advisors to advance their purchases. B2B enablement services are sticky once a company gets beyond it being a marketing content warehouse and they build in enablement use cases like onboarding and product launch support. The content and taxonomy that exists in an intelligent center remains key and can’t be replaced with simple file storage including a Sharepoint deployment. […]”

My Airtable has reached 605 line items I’m tracking for the Sales Enablement market.

Fit my narrow of definition of Sales Enablement content related software 186 My airtable
Acquired 115 My airtable
Out of Business 77 My list / blog post
Total line items I’m tracking 605 My airtable

 

Here the market players with the most acquisitions in this area:

Microsoft 10
Salesforce (Slack) 10
Bigtincan 8
Showpad 8
Seismic 6
Upland Software 5
Adobe 4
SAP 4
Conga (Conga + Apttus: The All-new Conga) 4
Mediafly (Alinean / iPresent / Presentify) 4
ServiceNow 3

Here the countries with their respective number of Sales Enablement companies based there or with significant office presence there:

USA 365 My list
Canada 51 My list
Australia 41 My list
UK 34 My list
Germany 22 My list
India 23 My list
Sweden 8 My list
Netherlands 8 My list
Switzerland 7 My list
Denmark 7 My list
NZ 4 My list
Israel 6 My list
Japan 5 Book
France 5 My list
Belgium 5 My list
Poland 4 My list
Finland 3 My list

Sales and marketing technology market landscape maps martech

The crowdsourced ‘Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?’ was published by Scott Brinker, on 22-Apr-2020.

See chiefmartec.com and martech5000.com

Besides seeing the growth from approx. 7k to approx. 8k MarTech players, the interesting question will obviously be the impact of COVID-19, but it is early days.

According to Google Trends the search volume for Sales Enablement has increased a lot.

My own blog (this blog) took a bit of a hit in terms of traffic, but recovered by July 2020.

Just like martech5000.com my own market overview (for Sales Enablement) is also powered by Airtable now. See it here (with 628 line items):

I keep the following lists on this blog constantly updated:

Below more market maps I found interesting.

https://pinver.medium.com/mapping-the-future-of-work-startup-investor-ecosystem-2db5049f2c86

An epic landscape of 2,427 European martech solutions

NZ

tenbound.com/market-map/

@Tenbound

b2b and b2c Sales Enablement software company updates you might have missed

Google Trends – trends.google.com

Announced 5-Mar-2020:

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

InsideSales.com had a corporate rebrand to XANT™ in 2019

Along with the rebrand, XANT is expanding its recently introduced Revenue Acceleration Cloud™ beyond sales to also enable marketing & account management teams to optimize their day. Xant now sells a sales engagement platform, its Playbooks Chrome extension (which offers salespeople smart suggestions wherever they may be working, be it their customer relationship management [CRM] platform), and…

Announced 27-Feb-2020:

…also a new mobile sales enablement solution, Playbooks Mobile (a “complete sales enablement solution available on mobile devices. It leverages & provides the full functionality of the Playbooks solution to sales executives”).

XANT, Inc. XANT.ai @XANT_AI Playbooks Mobile by XANT (previously insidesales.com) announced rebranding 4-Nov-2019: PLAYBOOKS: The Intelligent Sales Engagement solution that improves the productivity, visibility & effectiveness of teams in a way CRM & AI alone cannot. Complete sales enablement solution available on mobile devices. Guides reps to focus on the accounts, people & opportunities that will actually generate revenue. Playbooks does this by prioritizing a reps daily tasks & enables AI driven engagement. Modern engagement powered by Buyer Intelligence. PROVO, UTAH 84606, USA

Announced 28-Feb-2020:

Asana asana.com @asana a work management platform for teams. The work management software vendor launched its first offering aimed at a specific job role in 2019 with Asana for Marketing. The list of options for individual business units grew in 2020 with the addition of Asana Operations & Asana Sales. Asana for Operations lets users access Asana’s gallery of workflow templates or create their own custom versions to standardize processes such as vendor & employee onboarding & management. Asana for Operations & Asana for Sales and Account Management are two new end-to-end solutions for teams to manage their entire operations & sales workflows. The suite of capabilities is available on Asana’s Business & Enterprise offerings. Asana targets sales & ops teams with new integrations: Salesforce, Jira Cloud & Tableau integrations are designed to help the work management app appeal to specific business functions. San Francisco Bay Area, West Coast, Western US

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) atlassian.com/software/confluence @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. “Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device.” Sydney, NSW, Australia

box box.com @box Online file sharing & cloud content management service offering unlimited storage, custom branding, & administrative controls. Simplify how you work. One platform for secure content management, workflow, & collaboration.

The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day.

Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Another rebranding:

Close close.com @close (also known as close.io or Elastic) inside sales CRM for startups & SMBs. Close more deals. Supercharge your sales with one of the best CRMs for startups & SMBs. Get pipeline view, calling, lead management, email automation, & more. Palo Alto, California, United States blog.close.com/sales-enablement & sales enablement toolkit

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA.  10-Mar-2021Dropbox announced it plans to acquire DocSend for $165 millionDocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Olono olono.ai (previous name nexd.io @nexd_ai) @OlonoAI sales orchestration. Intelligent next best actions that improve win rates & quota attainment. Real-time guided selling for B2B sales organizations. SaaS-based solution: Leverages the sales & marketing application investments organizations have already made, capturing all sales activity from any source—then delivers Intelligent Next Best Actions that increase engagement & improve win rates for AE’s & AM’s. Austin, Texas, USA. Oct. 3, 2019InsightSquared insightsquared.com @insightsquared, provider of revenue intelligence solutions, acquired Olono. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD.

Drift drift.com @Drift Drift.com, Inc. (Connect your sales teams with your future customers now. Provides a buying experience for potential customers, generate more qualified leads, & accelerate the sales cycle. Conversation-driven marketing & sales platform. With its evolving set of tools & playbooks, Drift unlocks the insights buried in conversations to accelerate business success.) acquired Giant Otter Technologies, 3-Sep-2019. Giant Otter offered a way to create conversational AI directly from existing call recordings or chat transcripts. Massachusetts, USA

involve.me involve.me stereosense GmbH (also known as brandquiz) @involvemeapp Make “no code” interactive content in minutes. Set up funnels with 2 minute landing pages, surveys & accept payments online. User engagement platform that helps businesses create personalized customer interactions. Engage Your Users With Interactive Content: Create personalized interactions at every step of the customer journey. Acquire & keep customers involved. involve.me is reimagining customer experience by allowing e-commerce shops & digital marketers to easily create personalized interactions at every step of the customer journey, so they can better acquire & keep customers involved. Vienna, Wien, Austria

Triptych Software triptych.com @GetTriptych Triptych is sales content management & channel marketing enablement all in one! Triptych is sales empowerment. We give distributed marketing & channel selling teams omni-channel sales support that includes everything from print to digital to 3D. Give your reps and channel partners a single platform to customize, order, & provide feedback on sales materials. At the same time give marketing the analytical data it needs to produce effective sales materials & cut waste. Minneapolis, Minnesota, United States. Owned by or started by the same leader as The Marek Group? See @marekgroup on my list of all Sales Enablement vendors globally or see @tamimarek

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. Sep 10, 2019, Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. September 25, 2019, Temenos (SIX: TEMN), GENEVA Switzerland banking software company, announced that the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

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