Top market players and geographic regions in Sales Enablement

Still trying to predict the impact of COVID-19 on the b2b Sales Enablement software space (Google searches for the term seem flat) I spoke with one of the industry veterans:

“I recall the consolidation and reduction of SaaS at different points in time, but recall one of our best years was the downturn of 2007/08 where companies moved from on premise to SaaS simply because their IT simply couldn’t build new systems and they felt SaaS was a better, fast and cheaper option. Also, as in today, when buyers are forced to tighten budgets which is happening overnight now they will need sales advisors to advance their purchases. B2B enablement services are sticky once a company gets beyond it being a marketing content warehouse and they build in enablement use cases like onboarding and product launch support. The content and taxonomy that exists in an intelligent center remains key and can’t be replaced with simple file storage including a Sharepoint deployment. […]”

My Airtable has reached 605 line items I’m tracking for the Sales Enablement market.

Fit my narrow of definition of Sales Enablement content related software 186 My airtable
Acquired 115 My airtable
Out of Business 77 My list / blog post
Total line items I’m tracking 605 My airtable

 

Here the market players with the most acquisitions in this area:

Microsoft 10
Salesforce (Slack) 10
Bigtincan 8
Showpad 8
Seismic 6
Upland Software 5
Adobe 4
SAP 4
Conga (Conga + Apttus: The All-new Conga) 4
Mediafly (Alinean / iPresent / Presentify) 4
ServiceNow 3

Here the countries with their respective number of Sales Enablement companies based there or with significant office presence there:

USA 365 My list
Canada 51 My list
Australia 41 My list
UK 34 My list
Germany 22 My list
India 23 My list
Sweden 8 My list
Netherlands 8 My list
Switzerland 7 My list
Denmark 7 My list
NZ 4 My list
Israel 6 My list
Japan 5 Book
France 5 My list
Belgium 5 My list
Poland 4 My list
Finland 3 My list

b2b and b2c Sales Enablement software company updates you might have missed

Google Trends – trends.google.com

Announced 5-Mar-2020:

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

InsideSales.com had a corporate rebrand to XANT™ in 2019

Along with the rebrand, XANT is expanding its recently introduced Revenue Acceleration Cloud™ beyond sales to also enable marketing & account management teams to optimize their day. Xant now sells a sales engagement platform, its Playbooks Chrome extension (which offers salespeople smart suggestions wherever they may be working, be it their customer relationship management [CRM] platform), and…

Announced 27-Feb-2020:

…also a new mobile sales enablement solution, Playbooks Mobile (a “complete sales enablement solution available on mobile devices. It leverages & provides the full functionality of the Playbooks solution to sales executives”).

XANT, Inc. XANT.ai @XANT_AI Playbooks Mobile by XANT (previously insidesales.com) announced rebranding 4-Nov-2019: PLAYBOOKS: The Intelligent Sales Engagement solution that improves the productivity, visibility & effectiveness of teams in a way CRM & AI alone cannot. Complete sales enablement solution available on mobile devices. Guides reps to focus on the accounts, people & opportunities that will actually generate revenue. Playbooks does this by prioritizing a reps daily tasks & enables AI driven engagement. Modern engagement powered by Buyer Intelligence. PROVO, UTAH 84606, USA

Announced 28-Feb-2020:

Asana asana.com @asana a work management platform for teams. The work management software vendor launched its first offering aimed at a specific job role in 2019 with Asana for Marketing. The list of options for individual business units grew in 2020 with the addition of Asana Operations & Asana Sales. Asana for Operations lets users access Asana’s gallery of workflow templates or create their own custom versions to standardize processes such as vendor & employee onboarding & management. Asana for Operations & Asana for Sales and Account Management are two new end-to-end solutions for teams to manage their entire operations & sales workflows. The suite of capabilities is available on Asana’s Business & Enterprise offerings. Asana targets sales & ops teams with new integrations: Salesforce, Jira Cloud & Tableau integrations are designed to help the work management app appeal to specific business functions. San Francisco Bay Area, West Coast, Western US

Atlassian Corporation Plc (Confluence Cloud, Trello, etc) atlassian.com/software/confluence @confluence Confluence is a team workspace where collaboration & knowledge meet. Create, collaborate, & organize all your work in one place. Many organizations use Confluence as their intranet & some even as the Sales Enablement portal. “Confluence Cloud: Get your files together: With the new Microsoft OneDrive for Business integration, embed Microsoft Word, Excel & PowerPoint files in your Confluence pages so it can always be your single source of truth! By typing “/trello” on a Confluence page, you can embed a complete Trello board for easy access. Work together from anywhere with Confluence Mobile: Stay on top of the latest with your team & move work forward – straight from your device.” Sydney, NSW, Australia

box box.com @box Online file sharing & cloud content management service offering unlimited storage, custom branding, & administrative controls. Simplify how you work. One platform for secure content management, workflow, & collaboration.

The all-new Box Relay is now available. A way to automate processes in Box. For the first time ever, enterprises have a single content management platform to drive team collaboration & streamline processes across the extended enterprise. Productivity & workflow tools usually fall on the extreme ends of the “how work gets done” spectrum: they’re either designed for ad-hoc collaboration or for rigid processes. Yet in today’s agile business, teams need both — a way to collaborate in real time, while also automating the manual work that’s done every day.

Competes with Accellion, Dropbox, & ShareFile. San Francisco Bay Area, USA

Another rebranding:

Close close.com @close (also known as close.io or Elastic) inside sales CRM for startups & SMBs. Close more deals. Supercharge your sales with one of the best CRMs for startups & SMBs. Get pipeline view, calling, lead management, email automation, & more. Palo Alto, California, United States blog.close.com/sales-enablement & sales enablement toolkit

Dropbox dropbox.com @Dropbox (acquired HelloSign) Dropbox for Business helps companies seamlessly collaborate with secure file sharing, access from anywhere, & robust admin controls. San Francisco, CA, US. Acquired HelloSign hellosign.com @HelloSign Simplifying work for the businesses of tomorrow: We are HelloSign, HelloFax & HelloWorks. San Francisco, CA.  10-Mar-2021Dropbox announced it plans to acquire DocSend for $165 millionDocSend docsend.com @DocSend helps customers share & track documents by sending a secure link instead of an attachment.

Olono olono.ai (previous name nexd.io @nexd_ai) @OlonoAI sales orchestration. Intelligent next best actions that improve win rates & quota attainment. Real-time guided selling for B2B sales organizations. SaaS-based solution: Leverages the sales & marketing application investments organizations have already made, capturing all sales activity from any source—then delivers Intelligent Next Best Actions that increase engagement & improve win rates for AE’s & AM’s. Austin, Texas, USA. Oct. 3, 2019InsightSquared insightsquared.com @insightsquared, provider of revenue intelligence solutions, acquired Olono. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD.

Drift drift.com @Drift Drift.com, Inc. (Connect your sales teams with your future customers now. Provides a buying experience for potential customers, generate more qualified leads, & accelerate the sales cycle. Conversation-driven marketing & sales platform. With its evolving set of tools & playbooks, Drift unlocks the insights buried in conversations to accelerate business success.) acquired Giant Otter Technologies, 3-Sep-2019. Giant Otter offered a way to create conversational AI directly from existing call recordings or chat transcripts. Massachusetts, USA

involve.me involve.me stereosense GmbH (also known as brandquiz) @involvemeapp Make “no code” interactive content in minutes. Set up funnels with 2 minute landing pages, surveys & accept payments online. User engagement platform that helps businesses create personalized customer interactions. Engage Your Users With Interactive Content: Create personalized interactions at every step of the customer journey. Acquire & keep customers involved. involve.me is reimagining customer experience by allowing e-commerce shops & digital marketers to easily create personalized interactions at every step of the customer journey, so they can better acquire & keep customers involved. Vienna, Wien, Austria

Triptych Software triptych.com @GetTriptych Triptych is sales content management & channel marketing enablement all in one! Triptych is sales empowerment. We give distributed marketing & channel selling teams omni-channel sales support that includes everything from print to digital to 3D. Give your reps and channel partners a single platform to customize, order, & provide feedback on sales materials. At the same time give marketing the analytical data it needs to produce effective sales materials & cut waste. Minneapolis, Minnesota, United States. Owned by or started by the same leader as The Marek Group? See @marekgroup on my list of all Sales Enablement vendors globally or see @tamimarek

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. Sep 10, 2019, Geneva-based Temenos’ announced the acquisition of Austin, Texas-based digital application provider Kony in a deal totalling $580M. September 25, 2019, Temenos (SIX: TEMN), GENEVA Switzerland banking software company, announced that the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

sales_enablement_saas_software_market_size_11-MAR-2021

More movement and acquisitions in the Sales Enablement market

More movement and acquisitions in the Sales Enablement & MarTech markets! [Edits 27-Feb-2021]

I’m using the number of LinkedIn users with Sales Enablement in their job title to come up with a compound annual growth rate:

compound annual growth rate of 31.78%

I’ve updated my complete market overview airtable with 636 line items:

sales_enablement_saas_software_market_size_11-MAR-2021

Pipedrive pipedrive.com @pipedrive web-based Sales CRM. CRM platform developed from the salesperson’s point-of-view. 5-Mar-2020, Pipedrive announced it acquired Mailigen, provider of an email marketing automation solution. Their first acquisition will make it easier for Pipedrive customers to access software that generates leads & nurtures customers. Mailigen mailigen.com @mailigen email marketing automation platform & agency servicing small to medium size companies around the world. Email marketing for Pipedrive users: Get ready to engage your customers & make entirely new ones. Mailigen in Riga, Riga, Latvia (Pipedrive estimated annual revenue $46.5M, based in New York, New York, US) August 2020 saw the launch of Sales Docs (in beta): Send trackable quotes, proposals, & contracts from your CRM. See when files are opened & make updates in real-time. Follow up at the right moment and close deals faster. Auto-fill docs with Pipedrive data: Send quotes faster with less manual copy-pasting & fewer errors. Create document templates that automatically pull products from your catalog or information from any Pipedrive field. By sending trackable documents, you get notified whenever they’re opened. Follow up at the right time to lock in sales quickly. Find docs easily: Store quotes, proposals & contracts where you can quickly locate them. Track them against deals in Pipedrive or your chosen storage drive to evaluate their effectiveness & make improvements.

XANT, Inc. XANT.ai @XANT_AI Playbooks Mobile by XANT (previously insidesales.com) announced rebranding 4-Nov-2019: PLAYBOOKS: The Intelligent Sales Engagement solution that improves the productivity, visibility and effectiveness of teams in a way CRM & AI alone cannot. Complete sales enablement solution available on mobile devices. Guides reps to focus on the accounts, people & opportunities that will actually generate revenue. Playbooks does this by prioritizing a reps daily tasks & enables AI driven engagement. Modern engagement powered by Buyer Intelligence. PROVO, UTAH 84606, USA

Kony kony.com Kony enterprise apps: Reach your employees on any channel – phones, tablets, desktops, & more – to deliver a consistent experience that drives enterprise-wide adoption. Enable sales teams to engage with customers in a personalized & informed way – anytime, anywhere. Help field & plant workers quickly execute & close work orders with intuitive workflows & access to pertinent information. September 25, 2019, Temenos (SIX: TEMN), GENEVA Switzerland banking software company, announced that the acquisition of Kony Inc @kony the US digital banking SaaS company has now closed.

Olono olono.ai (previous name nexd.io @nexd_ai) @OlonoAI sales orchestration. Intelligent next best actions that improve win rates & quota attainment. Real-time guided selling for B2B sales organizations. SaaS-based solution: Leverages the sales & marketing application investments organizations have already made, capturing all sales activity from any source—then delivers Intelligent Next Best Actions that increase engagement & improve win rates for AE’s & AM’s. Austin, Texas, USA. Oct. 3, 2019InsightSquared insightsquared.com @insightsquared, provider of revenue intelligence solutions, acquired Olono. Together, InsightSquared & Olono offer an end-to-end revenue operations (RevOps) platform, connecting your sales & marketing data with historical & real-time activity & engagement data to boost sales execution & grow revenue. InsightSquared alone had estimated $9M USD in annual revenue & Olono estimated $5.1M USD.

    • Instructure, Inc. @instructure – also known as Bridge @GetBridge – was bought out by Thoma Bravo for $2Bn on Dec 4, 2019. This deal was done in cash.
    • Uberflip has acquired SnapApp @Snap_app on Dec 3, 2019. SnapApp (We empower marketers to create interactive experiences that activate buyers, accelerates leads through the funnel, & unleashes growth. Boston, Massachusetts, United States) SnapApp has joined the Uberflip family to help marketers create better content experiences, accelerate pipeline, & gather audience intelligence that can drive business ROI.
    • Impartner impartner.com @ImpartnerPRM Impartner PRM formerly known as TreeHouse Interactive (acquired in 2015 by Kennet Partners) SaaS-based Partner Relationship Management & Marketing Automation Platform (MAP) solutions, will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider TIE Kinetix @TIEKinetix. The acquisition includes TIE Kinetix’s suite of Brand Control & Demand Generation technologies. Impartner will provide a channel management platform to help companies accelerate the performance of their channel. The sale is expected to close in Q2 2020.
    • Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content.  Trapit was acquired by ScribbleLive in May 2017. Then Rock Content acquired ScribbleLive on Dec 10, 2019. [ScribbleLive: content cloud provider that helps companies manage the lifecycle of their content] Rock Content: Based in Belo Horizonte, Minas Gerais, Brazil

2021, my blog is turning 12 years old (see the archive going all the way back to February 2009), but I’m proud to say that there are no broken/dead links at the moment [despite one false positive]:

Besides helping with SEO, screening for broken URL links also servers as my alert for defunct sales enablement companies for my market death watch / death pool and helped me hear about the acquisition mentioned above.

ABOUT the author

Paul Krajewski LinkedIn
twitter.com/SalesEnablement

German citizen. Permanent Resident in Canada & Australia. Master of Media Management from Curtin University of Technology, Australia. Spent 2007-2009 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. At the same time – as part of a Leadership Development program sponsored by Nortel’s CMO – rotated into different marketing roles for 4G wireless technology, Unified Communications (UC), virtual 3D environments for web conferencing with 3D spatial audio, etc… After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, Sr. Product Manager at Pivotal Labs from Jan-’15 to Jul-’19.

Depending on how you count, the Sales Enablement industry is turning more than 20 years old

Pam Didner’s book Effective Sales Enablement

Pam Didner’s book Effective Sales Enablement. Honoured to be mentioned. The book will be launched in the UK on 10/3 and in the US on 10/23: https://amzn.to/2uf6scr
Pam Didner’s book Effective Sales Enablement  https://amzn.to/2uf6scr

Depending on how you count, the Sales Enablement industry is turning more than 20 years old!

 

I’m proud to be quoted in Pam Didner’s excellent book

‘Effective Sales Enablement’

As you can see above, we were trying to find out how old the term Sales Enablement or the Sales Enablement industry is.

We used Google and Google Trends.

However, Google Trends only allows you to go back to 2004:

Today, I found out that there is a second book that is quoting my blog and specifically my research on how many people on LinkedIn have Sales Enablement in their job title; which was 10,540 globally on 5-Feb-2020.

That second book happens to be in Japanese! amazon.co.jp/dp/4761274581/

That book is actually making a great point.

Using Google Translate on an excerpt I was able to read that the author looked at when the domain salesenablement.com was first registered: 1998!

That’s in line with when the first Sales Enablement companies were started:

Depending on when you consider two companies to constitute the start of an industry, the Sales Enablement industry recently turned 20 years old!

It also reached more than $3Bn USD in annual revenue for software (not counting content services / training / agencies or CRMs):

My blog – you could argue – has been tracking or writing the “History of the Sales Enablement market” since 2009 (See the archive and the search on this blog) and my lists have 605 line items of active, acquired and shut down businesses or rebranded product names.

The company I moved from ‘active’ to ‘out of business’ the most recently was:

Chemistry usechemistry.com @usechemistry enterprise web & tablet technology built to align Sales & Marketing through 3 of the most critical components: Digital asset management, integrated data collection, & customized sales tools. Used to compete with SETVI, SKURA, & Distribion. Kansas City, MO, USA (Website offline since 5-Feb-2020 but last LinkedIn post already 11 months old.)

It will be interesting to watch, if the popularity of the term Sales Enablement reaches the popularity of the much broader term MarTech (in the USA – just like it does globally) or if another term takes over. So far, Sales Engagement does not seem to take off.

Yet another market overview graphic – martechseries.com publishes Sales Enablement primer

Having identified far over 186 Sales Enablement SaaS vendors here on my blog and tracking 597 line items for the entire market in an airtable (which you can search or export), I really thought I was aware of most vendors.

However, Sudipto Ghosh at martechseries.com posted the following graphic on Jan 24, 2020 and I have to admit: Quite a lot of logos I’m not familiar with.

I have started to add the vendors from this graphic to my lists.

Just as one of the Canadian vendors fell off my list for Canada (nudge.ai) and moved to my list of shut down businesses, I’m adding a new one also from Canada: Content Camel contentcamel.io

In other news: The number of LinkedIn users with Sales Enablement in their current job title reached a high of 10,528 globally on 2-Feb-2020

The $50 billion category

When sales enablement software vendor Highspot @Highspot announced a Series D-1 investment round in December 2019, CEO Robert Wahbe told GeekWire about “this $50 billion category”.

I’m not sure what the category is here.

Sales Enablement? CRMs? MarTech?

Salesforce.com, Inc. had a revenue of $13.28Bn USD in 2019 for reference.

As I’m trying to show with this blog and my market overviews – I think the Sales Enablement SaaS market has reached $3Bn USD in revenue a year.

Depending on which category we are talking about I see these options for you if you find yourself in charge:

Over my career since 2007, I have been part of 3-4 large custom built Sales Enablement software projects for companies in North America, Europe, and APAC. For some reason they were all in telecommunications or enterprise information management & IT System Management solutions technology / IT services.

The most recent (2017/2018 for me) was a multi million dollar one in APAC and is still going; seen as a success internally.

Essentially the old “buy versus build”-question… Maybe more than a few hundred million USD go down that path a year, but I’m sure that is shrinking – with the success of SaaS and open source.

Obviously using open source content management software such as Drupal still comes with costs.

I still don’t see how the entire pie above would add up to $50Bn USD.

Maybe to get to the $50Bn USD a year category you have to frame it as MarTech’ given Gartner found that in 2018 “marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech”.

chiefmartec mentions that “over the past six years, hundreds of martech start-ups raised a ton of capital (Venture Scanner puts the figure at $49 billion)”. There you go!

As I mentioned in my blog post from 2018 I don’t think many of the vendors I am tracking are profitable. Many never will be.

The whole point of this graphic of mine is actually in the text/labels where you can see who bought who (to acquire reoccurring revenue and show growth):

Elay Cohen @elaycohen CEO & Co-Founder of SalesHood @saleshood is calling for the sales enablement category to get quantified.

He believes the category equals

= ((total software, consulting, training, content spend

– minus CRM spend) per person)

* (the number of customer-facing employees + partners)

He also believes that the real spend (as per the math above?) is about

$2,500USD a year * the number of “sellers” (customer-facing employees + partners) which some sources put at 15M sellers.

Hence he gets to $37.5Bn USD a year!

Workplace Collaboration Market Map and Sales Enablement vendors by revenue

Workplace Collaboration Market Map by Merci Victoria Grace

Merci identified 8 categories of workplace collaboration startups: Messaging, voice & video, calendar & meetings, documentation, project management, design, search & context, & low code/no code & internal tools:

Workplace Collaboration Market Map by Merci Victoria Grace

A number of the companies shown above are listed on this blog of mine here for their use cases in Sales Enablement: Asana, Notion, Airtable, Pitch, Canva, Guru, Chorus, etc… Slack might be on the next updated market map… and I’m a big user of Zapier myself.

For my own market overview for Sales Enablement I created this chart to download & zoom into (or export over 565 line items from this Airtable).

Just like Merci who notes in her blog post “workplace collaboration is largely dominated by Microsoft and Google’s respective productivity suites.” I have also added Google on this chart & my lists as Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites).

Searching through the entire b2b Sales Enablement software market

If you want to find out if a specific name is already being used by a Sales Enablement vendor or you work for a vendor and want to see if they have been mentioned on this blog, please try the search on this blog (upper right on desktop) or on my Airtable.

I never used to see the point in these types of graphics (landscapes) putting together many vendor logos visually…

See marketing-technology-landscape-supergraphic-2019

…where the nature of the media format and the effort involved only allow updates once a year (some companies included went out of business; See my constantly updated list of dead Sales Enablement companies)…

…and there is no clicking through on individual companies.

However, I like the concept of the interactive graphic over at vendorneutral.com/certified-vendors/ by @Vendor_Neutral where each logo is a link:

For easy sorting and filtering/searching through the entire (603 line items!) Sales Enablement software market (and exporting/downloading it) I put together this airtable:

Airtable let’s me show the relationships between the vendors:

If you prefer blog post style lists with vendor logos please see my global vendor list. This is where they have their key offices:

USA 347
Canada 45
Australia 39
UK 33
India 22
Germany 22
Netherlands 7
Sweden 8
Switzerland 7
Denmark 6
Japan 5
NZ 5
Finland 3
France 3
Belgium 2
Poland 2
Costa Rica 2
China 1
Singapore 1
Mauritius 1
Spain 1
Israel 1
Mexico 1
Italy 1
Thailand 1
Latvia 1
Czech Republic 1
Argentina 1
Greece 1
Luxembourg 1
Austria 1

This is where visitors to this blog came from in 2021 (the year my blog turned 12 years old):

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog.

This blog turned 11 years old in 2020. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Fision Corp OTCMKTS: FSSN (see below) and Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

28-May-2019 Upland Software acquired Kapost

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

5-Sep-2019, Mediafly acquired iPresent Ltd.

October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

4-Nov-2019, SalesLoft acquired Costell0

5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 31-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

“[…] Because of our recent inability to raise additional capital, we have terminated employment of all but two of our employees, our bookkeeper/office manager employee and our primary customer support employee. We currently have no marketing/sales or technical personnel, and accordingly we are now unable to conduct any material marketing or new development activities. […]”

Sales Enablement software market to reach $3Bn USD in annual revenue in 2020

The “sales enablement market that’s projected to be worth $2.6 billion by 2024, according to Markets and Markets.”

From my own research, the Sales Enablement software market reached $3Bn USD in annual revenue in 2020 already. The following is how I see the main players & their market share (based on crunchbase.com data which is often wrong or outdated)

The first 16 are not in order of revenue:

sales_enablement_saas_software_market_size_11-MAR-2021

I track the number of LinkedIn users with Sales Enablement in their current job title. 5-Feb-2020, LinkedIn had 10,540 users like that globally.

The use of the term Sales Enablement in job titles on LinkedIn obviously includes many employees of Sales Enablement SaaS software vendors, but nevertheless it more than tripled since August 2015 when I started tracking it. [My blog turned 12 years old in 2021.]

I keep a work in progress list of vendors / services / solutions for…

  • Sales Enablement Platforms (SEP) / Software as a Service (SaaS)
  • Marketing resource management (MRM)
  • B2B Marketing/Brand Digital Asset Management (DAM)
  • B2B Sales Knowledge Management (KM)
  • Sales asset management (SAM)
  • B2B Sales Content Management Systems (CMS)
  • Digital Content Management for Sales (DCMS)
  • Sales Engagement Platforms
  • Learning Management Systems (LMS) for sales

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors:


Paul Krajewski LinkedIn
twitter @SalesEnablement
German citizen. Permanent Resident in Canada & Australia. Spent 2007-’09 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, Sr. Product Manager at Pivotal Labs from Jan-’15 to Jul-’19.