Workplace Collaboration Market Map and Sales Enablement vendors by revenue

Workplace Collaboration Market Map by Merci Victoria Grace

Merci identified 8 categories of workplace collaboration startups: Messaging, voice & video, calendar & meetings, documentation, project management, design, search & context, & low code/no code & internal tools:

Workplace Collaboration Market Map by Merci Victoria Grace

A number of the companies shown above are listed on this blog of mine here for their use cases in Sales Enablement: Asana, Notion, Airtable, Pitch, Canva, Guru, Chorus, etc… Slack might be on the next updated market map… and I’m a big user of Zapier myself.

For my own market overview for Sales Enablement I created this chart to download & zoom into (or export over 565 line items from this Airtable).

Just like Merci who notes in her blog post “workplace collaboration is largely dominated by Microsoft and Google’s respective productivity suites.” I have also added Google on this chart & my lists as Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites).

Searching through the entire b2b Sales Enablement software market

If you want to find out if a specific name is already being used by a Sales Enablement vendor or you work for a vendor and want to see if they have been mentioned on this blog, please try the search on this blog (upper right on desktop) or on my Airtable.

I never used to see the point in these types of graphics (landscapes) putting together many vendor logos visually…

See marketing-technology-landscape-supergraphic-2019

…where the nature of the media format and the effort involved only allow updates once a year (some companies included went out of business; See my constantly updated list of dead Sales Enablement companies)…

…and there is no clicking through on individual companies.

However, I like the concept of the interactive graphic over at vendorneutral.com/certified-vendors/ by @Vendor_Neutral where each logo is a link:

For easy sorting and filtering/searching through the entire (603 line items!) Sales Enablement software market (and exporting/downloading it) I put together this airtable:

Airtable let’s me show the relationships between the vendors:

If you prefer blog post style lists with vendor logos please see my global vendor list. This is where they have their key offices:

USA 347
Canada 45
Australia 39
UK 33
India 22
Germany 22
Netherlands 7
Sweden 8
Switzerland 7
Denmark 6
Japan 5
NZ 5
Finland 3
France 3
Belgium 2
Poland 2
Costa Rica 2
China 1
Singapore 1
Mauritius 1
Spain 1
Israel 1
Mexico 1
Italy 1
Thailand 1
Latvia 1
Czech Republic 1
Argentina 1
Greece 1
Luxembourg 1
Austria 1

This is where visitors to this blog came from in 2021 (the year my blog turned 12 years old):

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog

2019 was one of the busiest years in terms of traffic to this Sales Enablement blog.

This blog turned 11 years old in 2020. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Fision Corp OTCMKTS: FSSN (see below) and Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

28-May-2019 Upland Software acquired Kapost

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

5-Sep-2019, Mediafly acquired iPresent Ltd.

October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

4-Nov-2019, SalesLoft acquired Costell0

5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 31-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

“[…] Because of our recent inability to raise additional capital, we have terminated employment of all but two of our employees, our bookkeeper/office manager employee and our primary customer support employee. We currently have no marketing/sales or technical personnel, and accordingly we are now unable to conduct any material marketing or new development activities. […]”

Tools for media monitoring, competitive intelligence, note sharing, research and link building

Has marketing done a good job at translating content for sales?

Having an eye on where the traffic to this blog comes from allows me to see which tools for media monitoring, CI [competitive intelligence], note sharing, research and link building are being used by [the sales enablement] market players and analysts.

Last edit: 6-May-2021

Affinio

affinio.com Segment audiences on Twitter etc to build personas, uncover media placement, or study competitors.

Agility PR

enterprise.mediamiser.com and agilitypr.com (“Intuitive Media Outreach, Monitoring & Measurement: Discover journalists and influencers, amplify your messages, monitor media coverage, and measure the success of your PR campaigns”)

Awario

awario.com “Be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single 3rd-party data provider, it crawls over 13 billion web pages daily, in addition to the APIs.” Use Awario as an immediate way to learn about new mentions.

Battlecard Quickcard

Battlecard battlecard.com @battlecardHQ parsegon.com @parsegon @quickcardhq Quickcard is the main product (Battlecard was the brand/ecosystem name. Pivoted) quickcard.com Sales Playbook Platform: Teams use Battlecard to organize their sales playbook, conquering the chaos of their daily revenue operations. Sales Collateral: Create tailored, shareable, & tracked sales collateral in 30 seconds after every discovery sales call. Just like you tailor your sales pitch on a call, tailor your follow-up collateral. Sales collateral is rarely something that should be one-size-fits-all for all prospects. Create tailored sales collateral. Gain Insights to what is Helpful. Get granular, event driven analytics that help you improve your sales. ZPtCgVzC_400x400Document sharing platform designed for sales. A way to send sales materials: Personalize your sales decks & gain insights on readership in one place. Learn what is & isn’t working in your materials. Send, tailor, & analyze your sales collateral content. Highlight top features: Focus on the topics or features that the prospect specifically cares about based on discovery calls. Inject prospect’s variables: Name, industry, company size, or anything onto sales materials to provide a personal touch. Insert in the Prospect’s Logo, which 97% can be auto-fetched from just providing their domain name. San Francisco, CA, USA

Brandwatch

Brandwatch brandwatch.com acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Brand24

brand24.com @brand24 instant access to brand mentions across social, news, blogs, videos, forums, reviews & more. Brand24 Global Inc., Daytona Beach, FL 32114 USA

cisionpoint cision

cisionpoint.com cision.com Power your stories with CisionPoint, the fully integrated, on-demand PR Solution. Brandwatch acquired by Cision for USD $450M, creating a PR, marketing, & social listening giant: 26-Feb-2021, Online consumer intelligence & social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring & media contact database services. Brandwatch’s key executive team will be staying on. The move combines two large players to offer a broad range of services, from PR to marketing & online customer engagement. The deal is expected to close in the 2nd quarter 2021.

Crayon

crayon.co @Crayon a market intelligence company helping businesses track, analyze, & act on everything outside their four walls. Keep Sales Battle cards up-to-date seamlessly by integrating them with Crayon’s continuous feed of software-driven competitive intelligence (CI). Get alerts when new intel is ready to review, always staying in sync with market movements. Access battlecards wherever your sales team spends their time – available by desktop, mobile, or directly from within Salesforce CRM. Boston, MA, USA

diigo

diigo.com Collect: Save & tag your online resources for easy access anytime, anywhere. Annotate: Annotate web pages & PDFs directly as you browse online.

Oktopost

oktopost.com media management platform. Helps you manage, measure, & monitor social media – all from one place. Measure the impact of every post, network, & campaign with rich social media analytics – designed to reach your B2B marketing goals.

OZMOSYS

ozmosys.com Organize Your Trusted Content in One Place: Manage Your Content, Blogs & Social more effectively with AI. OZMOSYS: Keep Your Team Informed. “Content Integration” provider of content aggregation, search, alerting & content delivery used by enterprises to control both information overload & overlook. Consolidates high-value information from leading content providers & publishers and removes barriers found in typical distribution methods. Customers worldwide rely on it to keep them more up-to-date & competitive. OZMOSYS Clipper, Alert Manager, & OpenAlerts (Competitive Intelligence)

pipedrive Web Visitors

pipedrive.com/en/blog/web-visitors “Web Visitors”: Discover organizations from your website traffic that so far remained hidden, anonymous or unconverted. Track companies that visit your website, how they found out about you & your website, what they engaged with & how long they stayed. Use these insights to optimize your site’s content & tailor your outreach to new leads or existing customers, anticipating their needs before you even make contact. Web Visitors will automatically rank organizations based on their web activity. However, you can also use custom filters to segment your visitors by properties such as URL visited & organization location to help your sales team target their most ideal leads.

PHISHLABS

phishlabs.com @PhishLabs Digital Risk Protection through curated threat intelligence & complete mitigation. Brand Protection, Domain Monitoring, Social Media Protection, Account Takeover Protection, Advanced Email Protection, Executive Protection, Data Leak Detection. Charleston, SC, USA.

trendkite

trendkite.com (“Intelligent Communications Platform that puts earned media at the heart of the marketing mix.”) TrendKite was acquired by Cision, provider of earned media software & services to public relations & marketing communications professionals.

SIGNAL

signal-ai.com AI powered media intelligence: Signal AI is an AI driven global solution provider for real-time unlimited information & insights for media monitoring, reputation management & market intelligence (MI).

Sendible

sendible.com Social Listening: Improve your client’s trustworthiness with social listening: Track brand, competitor & key industry terms to stay ahead of the curve. Amaze clients & followers by monitoring conversations & delighting them with quick responses. Stay one step ahead of competitors: Understand the social media landscape for your client’s industry by monitoring hashtags, relevant keywords & their competitors. Stay on top of trends, & be the first to engage with their prospects.

SocialAnimal

socialanimal.com @SocialAnimal_io Get deep insights, find influencers & get content inspiration for any keyword. Find & analyze top performing content for any topic or competitor. Find influencers who can amplify your content’s reach. United States

spyfu

spyfu.com (“Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search”) SEO/PPC analysis

talkwalker

talkwalker.com @talkwalker Empowering impactful digital communication teams globally with q social listening, analytics & influencer marketing software. Your extra set of eyes & ears. Monitors what’s happening on all social channels & online media in real-time, on all markets, in 187 languages. Find out what customers think about your campaigns, products, events, earnings calls & brands. Or track your brand awareness & message impact globally. Talkwalker Alerts talkwalker.com/alerts free alternative to Google Alerts. The most important conversations on the internet (+Twitter) delivered to your inbox… Talkwalker Alerts delivers the top results & tweets that make up your digital footprint from across the web & Twitter to your inbox. Social media analytics filters out & cover the most important conversations – tweets with the most engagement – so you only receive the alerts that matter & can customize your strategy accordingly. Free marketing tool that includes results from social media. Talkwalker Inc. / TALKWALKER Sàrl, Luxembourg

Klue

klue.com @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battlecards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, British Columbia, Canada

Kompyte

Kompyte kompyte.com @kompyte helps product, marketing & sales teams collect, organize & act on CI (competitive intelligence) to differentiate, provide unique value & earn market share. kompyte.com/sales-enablement/ COMPETITIVE INTELLIGENCE FOR SALES ENABLEMENT: Differentiate & win more deals. Improve sales effectiveness with up-to-date intelligence on competitor pricing, products & promotions. $1M in estimated revenue annually & used to compete with Rival IQ, TrackMaven, & L2. Now saying they don’t compete with RivalIQ or Track Maven anymore, but their main competitors are Klue & Crayon. Intellikom, Inc., doing business as Kompyte. San Francisco, CA, USA & Barcelona, Spain

Onclusive

Screen Shot 2021-04-30 at 3.22.48 pmanalyst.onclusive.com @onclusive Formerly AirPR. Proprietary newscrawler which captures millions of pieces of earned, owned, & newswire content each month – more content than any other source. Onclusive provides media monitoring, which includes digital, newswire, print, broadcast, & radio coverage. Data science company for communications. San Francisco, CA

quip

quip.com (by Salesforce.com)

Quickcard

(See above)

Socialmention.com

socialmention.com @socialmention developed by @jonnyjon Social Mention is a social media search engine that searches user-generated content. Real-time social media search & analysis.

getpocket

getpocket.com

Dropbox Paper

paper.dropbox.com

Google Keep

keep.google.com (“Quickly capture what’s on your mind and share those thoughts with friends and family.”)

Kerboo

kerboo.com Backlink software for link audits. Make the time intensive task of doing a link audit on your backlink profile as painless as possible. Identify where the risks & patterns lie in the backlink profile & move efficiently to create a disavow file. By creating a disavow file you can tell Google what links you no longer want to count towards ranking & therefore insure yourself from the build up of a dangerous amount of bad links.

Edelman intelligence

edelmanintelligence.com (command center Edelman intelligence) edelmandataxintelligence.com Edelman Data & Intelligence (DxI): Global, multidisciplinary research, analytics & data consultancy with a distinctly human mission. We use data & intelligence to help businesses & organizations build trusting relationships with people: making communications more authentic, engagement more exciting & connections more meaningful. DxI brings together & integrates the necessary people-based PR, communications, social, research & exogenous data, as well as the technology infrastructure to create, collect, store & manage first-party data & identity resolution. DxI is comprised of 350+ research specialists, business scientists, data engineers, behavioral & machine-learning experts & data strategy consultants based in 15 markets around the world. Edelman & Cision agency partnership that combines Cision’s communications technology with Edelman’s suite of Performance Communications services. The advent of the communications cloud, true ROI measurement for communications, & the ability to integrate comms back into marketing and advertising at the individual audience level, will, over time, be as revolutionary as the marketing clouds have proven to be.

Right Relevance

rightrelevance.com by Cronycle @cronycle cronycle.com Knowledge sharing workspace to foster learning & innovation in the enterprise

ciradar

ciradar.com (“Spend More Time Acting on Competitive Intelligence and Less Time Searching for It”)

LinkMiner

linkminer.com Find powerful backlinks you can replicate easily. LinkMiner is a backlink checker tool. Try mangools.com or kwfinder.com/features/

majestic

majestic.com Find out who links to your website: Majestic maps the web to bring you the Link Intelligence data that you need to dominate your market. You don’t have to be an SEO to enjoy award-winning data from one of SEO’s most established brands. Searching for link prospects within a given industry? By inputting up to 10 different domains or URLs, Clique Hunter will find domains that are currently linking to more than one competitor. A way to find low hanging fruit for link building

meltwater

meltwater.com (“Media Monitoring, Insights and more”)

PublicRelay

PublicRelay publicrelay.com @PublicRelay media analytics for communications & marketing pros at the world’s most recognizable brands, associations, universities & federal agencies. Transform media monitoring into media intelligence: Comprehensive coverage. Conceptual analysis. Executive reporting. PublicRelay discovers insights communicators can’t live without. Their human-AI hybrid makes conceptual insights possible. Leave messy, automated tone behind with precise sentiment & messaging – for all companies, topics, & concepts mentioned in your content. Tysons Corner, VA

SEOreviewTools.com

seoreviewtools.com/valuable-backlinks-checker/ Backlink Tool / Links checker. Check your competitor’s backlink profile.

cognitiveSEO

cognitive SEO cognitiveseo.com/site-explorer/ Site Explorer: Link Research to Spot Growth Opportunities & Investigate Rankings for Your Site & Competitors.

SEMrush

Screen Shot 2021-05-06 at 4.41.48 pmsemrush.com measurable results from online marketing:
Do SEO, content marketing, competitor research, PPC & social media marketing from one platform.

sourcescrub

sourcescrub.com (“M&A Software for Deal Origination: Revolutionize your deal sourcing & tracking efforts with the SourceScrub M&A platform. Learn more about the technology & its solutions”)

competitors.app

competitors.app from Sibiu, Romania.

Wonder

askwonder.com Wonder @AskWonder Get Smart. Fast. Wonder is the ultimate on-demand research assistant for consultants, agencies, entrepreneurs, & the chronically curious.

Small tools for links

rapidlinkr.com (“Open multiple links with a single click!”)

10bestseo.com/url-opener/ URL Opener Open a whole list of URLs at the same time

linkrr.com (“Transforms your non-clickable multiple links into clickables.”)

flipboard
flipboard.com one place to find the stories for your day, bringing together your favorite news sources with social content, to give a deep view into everything…

The long tail of the B2B Sales Enablement SaaS software vendor market

You will have to download it to read it, but here my latest overview of the $3Bn USD a year Sales Enablement SaaS market:

In Google search traffic to this blog, in discussion forums of the SALES ENABLEMENT SOCIETY sesociety.org and on Quora I see the ongoing demand for numbers on the market size of the Sales Enablement market.

It is an interesting market with a very long tail (revenue distribution) and an even longer list of companies that have already gone under:

Click the image above to see my entire list

On Jun 28, 2018 when Upland Software announced their acquisition of RO Innovation they called it…

…the $400+ million annual sales enablement software market

… which is quoting Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

Obviously there are many ways to define the boundaries of this market.

Here my definition of Sales Enablement.

The Gartner Report: Market Guide for Digital Content Management for Sales published 17-Nov-2017 sees…

…“Digital content management for sales (DCMS)” […] vendors […] “generate $423.5 million in revenue, up by approximately 16% from the previous year.”

In 2017 (22-June-2017), Sales Engagement Platforms (SEP) were a $780M/year market, and “expected to be worth $5B by 2021” (Aragon Research).

My table using start & end points from Aragon Research
My table using start & end points from Aragon Research

Obviously the Sales Engagement Platform market is different from the Sales Enablement Technology [or Sales Enablement Platform] market.

However, it is interesting to take Aragon’s numbers to see what growth rate they are assuming.

If they really think that market can reach $5B by 2021 (which I question; unless they count some of Salesforce’s revenue) and if they assume a linear growth rate, then they are assuming a market growth rate of 59.12% a year.

If not assuming a linear growth rate, then their model might look something like this:

My own graph using start & end points from Aragon Research
My own graph using start & end points from Aragon Research

As you can see from the links further down below I’m trying to track both the growth & consolidation of this market.

Scott Brinker’s Marketing Technology Landscape Supergraphic grew again:

In 2018 the largest category with the greatest number of vendors was Sales Automation, Enablement & Intelligence with 490 solutions.

Scott actually wrote a post on this growth & consolidation entitled The paradox of simultaneous MarTech consolidation and expansion, illustrated

the paradox of simultaneous martech consolidation and expansion
the paradox of simultaneous MarTech consolidation & expansion

Whilst this blog salesenablement.wordpress.com just wants to show a complete picture of the market without rankings or recommendations, I have recently come across a couple of such perspectives:

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018
The Forrester Wave™ : Sales Enablement Automation Platforms | Q3 2018

g2crowd.com/categories/sales-enablement

https://www.g2.com/categories/sales-enablement

Ignoring Salesforce, Google, Hubspot, Adobe, Microsoft, IBM, Oracle, Velocify Inc., Jive Software, etc… here my current draft of the long tail of Sales Enablement market players by revenue.

25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

5-Sep-2019, Bigtincan acquired Asdeq Labs asdeqworkforce.com.

5-Sep-2019, Mediafly acquired iPresent Ltd.

30-Sep-2019, Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

In October 2019, @servicenow acquired @attivio

Nov 4, 2019, Costello acquired by SalesLoft

Nov 5, 2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

[Based on Crunchbase data, but very likely to be outdated.] Please help me improve this: @salesenablement

 

My total count is 186 vendors.

The revenue shown in the graph above (I took out Enhatch) is a lot more than the $400M from Travis, T. (2017, September 6): Sales Enablement Platforms Expand the SalesTech Stack.

I added some to account for the elephants in the software market and some for the very long ‘long tail’ of small vendors, agencies, consultants & custom software development shops with Sales Enablement projects, Hence you get to more than the $780M Aragon Research has for the so called Sales Engagement Platform market. I know many companies consider their Microsoft SharePoint document repository as their Sales Enablement portal:

  • Salesforce (Slack, Salesforce CRM / Content / Chatter / Einstein / AppExchange / Trailhead / ‘Sales Cloud’ files & libraries)
  • Google Cloud Platform (G Suite / Drive / Docs / Sheets / Slides / Keep / Forms / Sites)
  • SAP (Callidus / iCentera / Litmos, LMS) CRM, CPQ, CLM, Marketing Automation, …
  • Hubspot
  • Adobe Systems (Marketo + ToutApp + Adobe Digital Publishing Suite, now part of Adobe Experience Manager Mobile)
  • Microsoft (Microsoft Office, Office Delve, Teams, SharePoint, Dynamics, Yammer, LinkedIn, LinkedIn Learning, etc…)
  • IBM (IBM Smarter Workforce former kenexa.com + Vivisimo Velocity Platform = IBM InfoSphere Data Explorer)
  • Oracle (Oracle CPQ Cloud former BigMachines Inc + InQuira)
  • Velocify Inc. ($50M in revenue annually; competes with SalesHood)
  • Jive Software (used to have $203.5M in revenue annually)
  • Zoho
  • ServiceNow

This blog turned 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn USD in annual revenue now in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

Here my complete lists:

I track the number of LinkedIn users with Sales Enablement in their current job title. 5-Feb-2020, LinkedIn had 10,540 users like that globally.

this Sales Enablement blog had more visitors in 2019 than in all of 2018 or 2017

WOW! We are only in August 2019, but this Sales Enablement blog already had more visitors in 2019 than in all of 2018 or in all of 2017!

Sales Enablement seems very hot as a search term. (Most of the traffic for this blog comes from organic Google search.)

Screen Shot 2021-03-13 at 9.40.10 am

LinkedIn users with Sales Enablement in their job title

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally!

That is a new all time high. However, that number actually includes many employees of Sales Enablement SaaS software vendors. Nevertheless it tripled since August 2015 when I started tracking it.

Screen-Shot-2020-10-18-at-4.07.13-PM

This blog turned 10 years old in 2019. See the archive going back all the way to 2009.

I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.

I see the market reaching $3Bn USD in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.

sales_enablement_saas_software_market_size_11-MAR-2021

Very interesting to study are the vendors that are publicly listed such as Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.

[Edit] Trapit was acquired by ScribbleLive in May 2017. US/Canada based @scribblelive had acquired @trapit but has now (11-Dec-2019) been acquired itself by @rockcontent Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil

[Edit] 12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).

[Edit] 28-May-2019 Upland Software acquired Kapost

[Edit] 25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] October 2019, Fileboard @fileboard is now 20 Miles 20miles.us

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio

[Edit] 4-Nov-2019, SalesLoft acquired Costell0

[Edit] 5-Nov-2019, Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

[Edit] December 2019, BrickStreetSoftware brickstreetsoftware.com seems to have gone out of business.

[Edit] 16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)

[Edit] 23-Dec-2019, fision fisiononline.com @fisiononline Marketing Automation & Sales Enablement Cloud Platform seems close to going out of business. Fision Corp OTCMKTS: FSSN

I just added the following vendor, but probably only a small fraction of their revenue of $11M should be counted for the Sales Enablement SaaS market.

Notion notion.so @NotionHQ all-in-one workspace – for notes, tasks, wikis, & databases. Note-taking & collaboration application for your notes, tasks, wikis, & databases. $11M in estimated revenue annually. Competes with Quip, Airtable, & Simplenote. San Francisco, CA

How to count the global sales enablement platform market size

So far my own market size of the global Sales Enablement platform market or Sales Enablement Software market had always been far below the other sources you can find online; as I had excluded the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.

After some feedback – as pictured – I’m starting to count some of the revenue of 800-pound gorillas and can understand how others get to an annual market size of $3Bn USD for 2020.

(The first 16 are not in order of revenue! $3Bn includes many non-listed. I track more than 186 vendors!)

View my full table here (export/download yourself)


[Edit August 2020] Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] 30-Sep-2019 Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio 

[Edit] Nov 4, 2019: Costello acquired by SalesLoft

[Edit] Nov 5, 2019: Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form: Continue reading “How to count the global sales enablement platform market size”

Sales Enablement software solutions from the Nordics

Screen Shot 2021-04-21 at 4.23.47 pmGiven the number of views/visits this blog gets from Nordic countries, I’m starting a list of Sales Enablement software vendors from the Nordics.

Last edit: 21-Apr-2021.

Please also see them in my table which you can export/download yourself:

Screen Shot 2021-04-21 at 1.19.28 pmAttach attach.io @attachio acquired & powered by Cirrus Insight @cirrusinsight sales enablement platform (See Cirrus Insight) cirrusinsight.com/products/attachment-tracking Helps align your sales & marketing team with it’s centralized content hub. With one place to distribute content to your team, salespeople know where to go to find the right content. Marketers know how Screen Shot 2021-04-21 at 1.13.37 pmthat content is used & can optimize it’s effectiveness through data to help the sales force sell. Know who reads your documents, where they spend time and who they share them with. Understand your prospects engagement & transform the way you sell forever. Align your sales & marketing department with a library of approved content, & make sure everyone shares the latest version. Analyze the effectiveness across your team, optimize your content & build winning sales decks. Stockholm, Sweden (Cirrus Insight developed by Laguna Hills, CA-based “Cirruspath” / Irvine, CA, USA)

CrankWheel crankwheel.com @crankwheel Also known as joisig. Enterprise-friendly screen sharing. Screen sharing for telesales teams. Enables unique new use cases for sales over telephone plus screen share. CrankWheel ehf. operates the crankwheel.com, syna.is & meeting.is websites. Reykjavík, Iceland

Data Dwell datadwell.com @data_dwell sforce.co/2qzkZyh enables sales & marketing teams to close deals faster by using intelligent content matching & measuring content ROI. The best content, analytics & prospect tracking, native in Salesforce. Increase sales conversion by dynamically matching relevant content to any prospect attributes. Generate relevant conversations, track detailed content consumption & notify sales of interactions in order to focus sales efforts – all in Salesforce. City of London, London & Reykjavík, Gullbringusysla, Iceland

Digizuite digizuite.com @DigizuiteDAM Take control of your content with digital asset management. Enterprise digital asset management software that lets you search, manage, & distribute your brand assets from one centralized source. DAM for Sitecore @damforsitecore: The Digizuite DAM for Sitecore module makes Sitecore even more powerful. Digital asset management seamlessly integrated with Sitecore. Built by @DigizuiteDAM damforsitecore.com Manage digital files and customer experience from one place. The Digizuite™ DAM for Sitecore module gives you a single source for all digital files. Upload, manage, search & share files on multiple channels from within Sitecore. Denmark

GetAccept getaccept.com @getaccept AI-based eSignature & document tracking platform. Harness video, live chat, proposal design, document tracking & e-signature to simplify the life of your sales team. High Performer Sales Enablement Software. Send, Track & E-Sign your Documents. Reach the full potential of your sales process. Intelligent automation, personalized recipient engagement, and digital signature. Create & send documents that stand out against your competition. An electronic signature & document tracking platform, but for the closing stages of your sales cycle. Combine document tracking with eSigning & use machine learning to predict the next action needed to get the document signed. Enterprise features include video-introduction, automated live-chat, connected calls, & deal based display re-marketing. $5M in revenue annually. Competes with RightSignature, PandaDoc, & DocuSign. San Francisco, CA, USA based, but founding team comes from Sweden

Kahoot! kahoot.com @GetKahoot Helping unlock the magic of learning. Kahoot! for business: Enterprise: Create a learning culture that all employees want to be part of. Deliver engaging training and e-learning at scale. Make internal presentations and events engaging. Enable collaboration across your organization. Onboard your entire organization easily & securely. Deliver engaging training & e-learning at scale: Build a content library. Create game-based learning programs with colleagues in a shared team space. All team space members can search & reuse questions or kahoots made by others. Enable company-wide collaboration: Collaborate on content in a shared team space. Save time by reusing content – either entire kahoots or individual questions. Oslo / Austin / London

Membrain membrain.com @membrain_com Used to be known as Upstream business solutions? SALES ENABLEMENT CRM FOR TEAMS COMMITTED TO GROWTH. Sales Improvement Software that helps B2B companies execute their sales strategy & achieve consistent performance in complex sales. Allows you to integrate educational information, collateral & guides in the right context – your sales process. This helps all your sales people to increase their skills from hire date through every deal they work. Provide training material to reinforce new knowledge; Ensure that everyone uses the same sales language; Provide deal-level coaching to increase win-rates. CONTENT IN CONTEXT: Provide sales collateral from the right context (sales process); Use in-process sales guidance to get new hires up to speed; Model the behaviors of top performers & share best-practices. ENGAGE: See when your customers engage with your content. $2M in revenue annually & competes with Revegy, Altify, & AXIOM Sales Force Development. Stockholm, Sweden

Molnify AB molnify.com Turn your Excel files & Google Sheets into web-based applications. Application development & deployment platform which lets you turn your Excel models & Google Sheets into online web applications. No coding. No lock-in. No fuzz. Build complex data models in Excel or Google Sheets & visualize them using Molnify. Let the user alter the assumptions & visualize the effect. Automatically selects the most appropriate chart for displaying your data, such as bar, line, pie & waterfall charts. Easily add the functionality of saving data as a specific scenario. You can later simply load or share this set of presets. Stockholm, Sweden

Napp napp.dk @Napp_dk Acquired by Templafy (See Templafy) on 18-May-2020. Enabling sales & marketing teams to solve the needs of the ever demanding buyer. Ensure the right sales material is always available at all meetings. Control content in one centralized platform, & push updates instantly to all sales teams. SaaS software company helping B2B sales & marketing organizations succeed by empowering their sales teams with a better sales support tool that help them close more deals & have better conversations in meetings. Founded in Copenhagen, & venture funded in 2017, it empowers thousands of sales reps. Sales enablement platform that gives the sales team a tool to help before, during & after client meetings, & provide clients with a better buying experience. Copenhagen, Denmark

Prezentor prezentor.com @PrezentorCom Sales Enablement platform that transforms sales. Stand out, sell value & win time. Smart, easy-to-use editor, to build feature-rich, clever presentations with just a few clicks. Add videos, hotspots & relevant files to better sell your services or products. Sales teams appreciate it before, during & after meetings. Copenhagen, Denmark

Salesframe salesframe.com @Salesframe Sync latest materials, videos & other content via web-based management system. Integrate Salesframe with your existing systems such as Salesforce CRM, Microsoft Sharepoint, & IBM Notes. After meetings, quickly create a branded PDF of the materials & notes so customers have something to take away. Make winning pitches wherever you are with the app for iOS&Android. Finnish company; client base so far mostly Finland-originated B2B companies. Salesframe Oy; old name “sales interactive”. Helsinki, Finland

SalesValue @salesvaluexpert also see @thomasthejn salesvalue.net Sales & Consulting Enablement made easy / Sales & Consulting Enablement solution: Intelligent content management, Automated knowledge sharing, Personalized recommendations, Analytics & insights. Activates the knowledge & power of your whole organization. We enable your Value Creators to help your customers. SalesValue ApS, Capital Region, Denmark

Seidat seidat.com @SeidatApp cloud-based slide deck platform that enables creating interactive slide decks for any occasion & easily sharing them with your team & customers. Gives you the opportunity to manage all your slide decks under one platform. Keeping your material up-to-date & according to your brand for all your team members has never been this easy. Presentation platform for teams. Create, edit, present & share interactive presentations within the same app. Sell more efficiently with navigable pitch decks, save time with updates by using Smart slide, keep your brand consistent in all slide decks with brand & team management. KEEP YOUR TEAM’S PITCH DECKS UP TO DATE: Any changes made within a team are visible to all. You no longer have to worry about everyone having the most recent presentation materials. Seidat’s cloud does that for you. Team collaboration is easy when everyone always gets the latest materials automatically. Presentation platform for teams. Create, edit, present & share interactive presentations within the same app. $99.4K in estimated revenue annually. Helsinki, Finland

SHOWELL showell.com @ShowellApp Simple, Fast & Elegant Tablet Sales App / solution for sharing & presenting documents, videos, images & HTML5 content on the iPad. A sales enablement platform for winning sales teams. Easy & lightning fast platform for sales & marketing teams to provide the best experience for buyers & beat competitors. Sales acceleration & presentation app for iPad, Android & Windows 10. Tool to distribute, present & track your sales materials. Consists of Showell Admin, Showell App & Analytics. Showell Admin is where you manage content, users, permissions & settings. Showell App is what your sales reps use to browse, search, present, create & share content. With Showell’s Analytics you keep track of your sales team’s activities. Enterprise-ready , Showell has an API for integrations, e.g. SSO, CRM, DAM. It also provides a full support for HTML5 apps, e.g. forms, calculators, configurators, & other interactive content like animations & 3D. Sales Content Management: Central cloud storage for all your sales materials. Upload & organise PowerPoints, PDF’s, videos, images. Let your reps know what’s new & notify them by sending push / email messages. Manage users & set permissions. Control your Showell account’s branding, e.g. logo, colors, images & front page. Access analytics & track your sales team’s activities & more.crunchbase.com/organization/showell-the-simple-fast-and-elegant-tablet-sales-app Jyväskylä Helsinki, Finland

Templafy templafy.com @Templafy manage, dynamically update & share business templates & brand assets throughout your organization, from anywhere & from any device. “Employees now know that they are always using the latest version of the templates & everything is completely integrated into the Office package.” Distribute the latest company templates & assets instantly & directly to the employees who need them available, right where they work. Governance resides in the central admin interface. Entire document ecosystems are centrally controlled, & global distribution takes just a click – with no need for IT involvement. All available company content is approved by your in-house experts & made available directly in the apps employees use. $9.8M in revenue annually & competes with HotDocs, Sparx Systems, & PandaDoc. Copenhagen, Denmark & Berlin, Germany (Acquired Napp on 18-May-2020)

Weld weld.io @Weld_io Interactive content in minutes – Create visual, animated, interactive content on your website. “No Code” BE CREATIVE WITHOUT CODE. Allows you to create visual, animated, interactive content on your existing website. No need for developers or agencies. Be more flexible, work faster, save money. Stockholm, Sweden

Yooba yooba.com @YoobaStudio Sales Meeting Performance Management Platform. Buyers today are more informed which means they are more in control of each sales opportunity. Sales people today have to be more advisers than ever before to build trust. They need to act as experts to create measurable business benefits by solving the customers needs. Yooba ensures that your salespeople are armed with: The right knowledge – Specific to the current selling situation – At the right time – In the right place – Tailored to the needs of the buyer. Craft beautiful, branded material with the user­-friendly design studio with 3D capabilities, polls, forms, & video. Marketing & management departments can instantly publish updates to reps— anytime, anywhere. Backend analytics record how presentations were delivered, & which material & messaging captivated clients. Get an unprecedented, comparative view on rep’s performance. Website offline since 23-Jan-2020. Social media silent since Feb-2017. Used to have $308.7K in estimated revenue annually & used to compete with Vablet, ClearSlide, Salesframe & Showpad. Stockholm

If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form:
Continue reading “Sales Enablement software solutions from the Nordics”

Updated Sales Enablement software Market size research

I track the number of LinkedIn users with Sales Enablement in their current job title:

I keep a work in progress list of vendors / services / solutions for…

Sales Enablement platforms (SEP), Digital B2B Marketing/Brand Asset Management (DAM), B2B Sales Knowledge Management (KM), Sales asset management (SAM), B2B Sales Content Management Systems (CMS), Digital Content Management for Sales (DCMS), Sales Engagement Platforms, Learning Management Systems (LMS) for sales…

…with a focus on improving the intranet & mobile experience of B2B enterprises for all staff / partners who touch accounts.

My count is over 186 vendors and I’m estimating the market size for 2021 to be $3Bn USD:

I keep updating my chart

I’m also starting to build out an Airtable that you can export/download yourself:

If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form:
Continue reading “Updated Sales Enablement software Market size research”

@chiefmartec releases Marketing Technology Landscape Supergraphic 2019 #Martech

It is that time of the year again when Scott Brinker @chiefmartec releases his Marketing Technology Landscape Supergraphic. This year 2019: Martech 5000 (actually 7,040)

As always, the growth of this space over the years is crazy…

…and as always it does “continue to jockey between expansion and consolidation“.

My own market – Sales Enablement market – death watch list has also been growing.

My count of active Sales Enablement companies is over 186 vendors and I just added a list for India:

I see the market size of the Sales Enablement market at $2.5Bn USD in 2020 if counting some of the revenues of the 800-pound gorillas for which Sales Enablement is not core to their business. Also interesting to know would be if any of the remaining vendors are profitable…

I track the number of LinkedIn users with Sales Enablement in their current job title. 3-Nov-2019, LinkedIn had 10,268 users like that globally.