Job opening at CBS Interactive – Manager, Sales Marketing

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CBS Interactive: Manager, Sales Marketing

Published: 11 June 2009
Location: New York City (Midtown)

About CBS Interactive:
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET,,, GameSpot,, BNET, and span popular categories like technology, entertainment, sports, news, and business. With more than 150 million people visiting its properties each month, CBS Interactive is a top 10 web property globally.

Job Description:
The CBS Interactive Manager, Sales Marketing is part of a team of creative thinkers that develop and execute industry strategies, communications and marketing programs to position CBS Interactive and its brands as a strategic partner amongst it client base of leading advertisers and marketers.. Programs focus on supporting revenue development and include both internal and external communications, marketing programs and campaigns, events, sales collateral, sales pitches, and industry association management. Ideally, this candidate will have consumer experience in marketing or media, both consumer and b2b/tech experience is a plus. The position reports into the Director of Sales Marketing and is located in New York.

Key Responsibilities:
Manage consistent industry marketing communications and programs to support the goals of CBS Interactive’s sales, partnerships, and executive organizations.
Translate marketing strategies into clear, tangible marketing programs.
Participate in development of sales enablement tools including; core pitches, brand videos, collateral, customer newsletters, client/agency promotions, events, etc.
Participate in development of and manage marketing programs and campaigns. Includes development of marketing project plans which outline programs, business requirements, resource needs and responsibilities as well as development schedules, key milestones, deliverables and measurements for success.
Contribute to creative process to address business and marketing goals, and then draw upon the appropriate resources required to deliver them.
Manage, and in some cases develop, several key industry marketing tools such as the category research, media kit/sales collateral, case studies, special events, agency promotions, vendor communications and executive presentations.
Manage alliances with industry associations, research organizations and event producers that will support sales functions and increased revenue.

· 5 years of marketing experience, including industry marketing and sales or advertising agency experience
· Excellent written communication skills
· Strong project management skills
· Proven success in industry marketing, advertising, promotions and events
· Solid grasp of trends and industry topics as it relates to marketing and media; ability to grasp the implications of trends and translate into relevant positioning and programs
· Understanding of the principles of Marketing (including Research, Public Relations, Branding, Message Development, and Product Development) as well as sales and selling cycles
· Familiar with online media fundamentals (e.g. pricing models, packaging, inventory, targeting)
· Experience in establishing and maintaining effective relationships with customers, both internal and external
· Experience negotiating with and managing outside vendors
· Hands-on individual who is creative, flexible, proactive and thrives in fast paced environment
· Proficient in Microsoft Office applications, Adobe Suite, Power Point and web programming/HTML a plus
· Education: Bachelor’s degree or equivalent training and experience required

Additional Information:
Percent Travel <25%
Professional/College Professional
Brands Not Brand Specific
Expertise Marketing – Marketing Communication
Job Type Full Time
Location NY-New York
Preferred Language English


Job opening – Sales Enablement Manager at Lenovo

Old! Out dated!

Sales Enablement Manager

Company: Lenovo

Position Title: Sales Enablement Manager
Location: Sydney, Australia
Functional Area: Marketing
Facility: Corporate Office
Relocation Provided: No
Education Required: Bachelors Degree
Experience Required: 5 – 7 Years
Travel Percent: 0

Position Description
o Drive initiatives & programs for sales enablement & training
o Manage the yearly sales training budget in line with sales priorities & facilitate global sales programs
o Maintain & implement changes to the sales intranet & develop communications to increase online usage
o Compilation & distribution of eNewsletter
o Sales communications for product launches
o Online product testing and reporting
o Implementing tools for sales analysis
o Product reporting and analytics
o Alliance program management
o Consumer marketing & retail programs

Position Requirements
o Previous experience in sales training
o Sales & product marketing experience preferred
o Proficiency in PowerPoint
o Excellent written, verbal and interpersonal communication skills.

Job opening – Services Sales Enablement Consultant

Job Title Services Sales Enablement Consultant
Job Category Sales Management Staff
City (Non-US) Singapore – Singapore
Country Singapore
Job Description Responsible for supporting the sale of complex/technical Services solutions. Ensures that sales professionals and services associates understand and can articulate various Services offers. Proficient at presenting the company’s solutions from an implementation perspective, using their broad general knowledge of the portfolio. Articulates the solution in terms of the client’s business needs. Adept at developing relationships with account teams, pre-sales engineers and offer managers. Expertise in both voice and data networking technologies with the aptitude to grow expertise in the convergence arena. Has general knowledge of the entire Services portfolio and are familiar with the Services the company can provide. They are capable of some multi-product implementation designs and have the abilities to do some complex solution designs. Has basic knowledge of our competitors’ offerings and in our advantages over the competition. They are capable of designing and presenting some cross-portfolio solutions to sales professional and services associates and team well with other associates to develop implementation solutions. Exemplifies company values and is recognized as a team player. Participates in internal knowledge transfer sessions to build knowledge and share it with the team. Years of Experience: 3-6.
Qualifications graduate with 5-8 yrs experience, proven sales record

Found on June 11, 2009

Job opening – Marketing Professional: Technology Industry, Sales Enablement Focus

Marketing Professional: Technology Industry, Sales Enablement Focus

Northern NJ (relocation assistance is offered)

Experience Desired:

  • Experience working on/in/around very technical products from a marketing/market research standpoint
  • Experience working very closely with internal SalesForce to develop solid Sales Materials, Collateral, Training Sessions and More in order to Create Leads and Help SalesForce Develop New Business and Close More Deals
  • Experience Working on/in/around Go-To-Market and Launch Strategies surrounding technology based, B2B Products and Services.
  • Product Management Experience from a B2B technology product/service based standpoint: new product features and benefits, price and SLA comparison/competitiveness, Product/Service Viability, Usability, SalesWorthiness, product planning and lifecycle, maximizing profits and sales revenue, messaging/communications surrounding newly launched products/services.
  • Market Research Experience and Experience with Related Marketing efforts surrounding: product launch, competitive intelligence, product management, product analysis, pricing analysis, feature and benefit analysis, segmentation, partners/alliances, and other related areas as it Relates to the development of Sales Training, Sales Collateral, Sales Presentations and Webinars.
  • Must be extremely analytical…PhD or Master’s Degree from a top school is strongly preferred.
  • Experience working (in a similar capacity) closely with a combination of a Domestic SalesForce and an International SalesForce and Resellers is preferred.
  • Please Note, this is Not a Management Level Role (in terms of people managment)

Found on June 8, 2009

Job opening – Senior Director of Sales Enablement

Old! Outdated!

Senior Director of Sales Enablement

Location: USA-MA-Waltham

“Based just outside of Boston, Imagitas is a very successful and growing Marketing services firm. The company creates products that allow its clients to communicate with highly profitable, yet hard-to-reach customer segments. For example, Imagitas partners with the U.S. Postal Service to help advertisers reach the 23 million U.S. households that move each year. They also partner with several state Departments of Motor Vehicles, to reach drivers at critical points at time, when they may be more open to client messages and offers. All of Imagitas’ programs strictly adhere to consumer privacy regulations and other guidelines established with government distribution partners, so clients can participate confidently, knowing that consumer data is handled with extreme care. We are currently seeking a Senior Director of Sales Enablement.

The Senior Director of Sales Enablement complements new product development initiatives, supports other Sales Enablement initiatives and generally makes it easier for Sales to sell new and enhanced Imagitas products developed by Offline and Online Marketing to clients. This professional’s responsibilities fall into five main areas:

· Participate and provide guidance in the formulation of new product definitions with the Online and Offline Marketing teams

  • Positioning
  • Benefits
  • Features and attributes based on elements defined by the Offline and Online Marketing teams

· Once appropriately defined, lead efforts to enable easy product introduction and communication into Sales and Client Services
· Developing the non-client product communication elements to enhance overall performance of the online and offline product lines

  • Includes all product messaging and excludes all client-related content
  • Write copy for Creative Services on an ad hoc basis

· Participate in the development and lead the packaging of products for under or un-penetrated categories that integrate into MoverSource and new platforms. Current categories include:

  • OEM
  • Grocery
  • CPG
  • Furniture
  • iCRC (as it integrated with V&R) and iMac
  • Others that may emerge in the future

· Participate in the development of a communication strategy to drive increased ICOA share and lead the development of communication materials. This is a 1-2 year project that will have vital importance in our efforts to scale online

  • Develop messaging strategy including ICOA value proposition
  • Create and implement communication activities
  • Develop an array of field marketing tools

Required: Self-starter with boundless energy and passion for selling; highest of quality standards & ethics; excellent communication skills (oral, written, presentation); team player with strong collaboration skills; proficient in developing and presenting creative business solutions; strong analytical.
Preferred: Adaptable to changing market conditions; proven track record of success/quota attainment.

Extensive travel across the U.S. Ability to sit and stand for extended amounts of time.

Preferred: Undergraduate degree

Required: Minimum 5 – 7 years of sales or sales/marketing
Preferred: Sales experience in online marketing related business; experience in limited”

Date Posted: 04/10/2009

Job opening – Sales Enablement Senior Consultant at Dell

Best of Breed Initiative & Sales Enablement Senior Consultant

Employer: Dell, Inc.
Location: Round Rock, TX
Relevant Experience: Consultant, Development, IT, Management, Performance, Sales

*    Collecting competitor information as well as customer & sales org feedback to drive best practice globally.
*    Analyze market data & internal performance and make recommendations. Liaise with Global BoB team to capture relevant & applicable best practice.
*     Create and sustain a repository of all best practices for our customers.
*    Understand & work segment differences in Medium to optimize revenue penetration & loyalty.
*    Create synergies with Global Sales Effectiveness team. Strong integration with WW SMB Council.
*    Involved in leading the design of custom/complex solution design sales opportunities.
*    Participates in customer presentations at the senior management level.
*    May assist management in establishing operational plans and processes for the group.
*    May be involved in international sales opportunities.
*    Skills and experience in constructing complex service provider solutions in the IT services provider market.
*    Thorough understanding of client and server related services processes and technologies.
*    Thorough understanding of services P&L and cash flow development and business impact.
*    In-depth knowledge of assessing operational risk cause and effect on profitability.
*    Experience in assessing service delivery cost driver attributes of complex services.
*    Complete understanding and ability to construct, tailor, and negotiate service contract SOW for both customer engagement and partner provisioning.

12+ years relevant experience with High School Diploma
8+ years relevant experience with Bachelor’s Degree
6+ years relevant experience with Master’s Degree

Found on April 5th, 2009

Job opening – Sales and Marketing Enablement Specialist

Old! Outdated!


COMPANY: Allegro Development
WORK EXPERIENCE: 5+ to 7 Years

Allegro is a leading provider of energy trading and risk management (“ETRM”) software solutions. […] Allegro is headquartered in Dallas, Texas, and serves customers worldwide with offices in Calgary, Houston, London, Rotterdam, Singapore and Zurich.

Allegro seeks a Sales and Marketing Enablement Specialist to support the general operational duties for the marketing and sales organization and be aid in several key areas of performance: sales enablement (systems, training material, research, messaging), business process analysis (lead management & marketing programs), demand generation support (campaigns and related assets), along with planning and analytics. The successful candidate will aid in identifying opportunities for improvement and effectively and driving change as required to meet the business’ objectives and support the sales organization’s success. Will develop and work on problems/projects of diverse complexity and scope, exercise independent judgment within generally defined policies and practices to identify and select solutions.
Challenges of the position include:
  • Support the development, launch and maintenance of a corporate sales portal and support the integration with other sites currently maintained by sales and marketing teams.
  • Aid in the communication of established sales and marketing metrics through this portal. May include, but not limited to: revenue forecasts,, account status reports, new business opportunities and market intelligence.
  • Will support the mapping of sales and marketing processes to identify gaps and inefficiencies that can then drive consistency. Then develop solutions that may involve policy, program or system changes. Topics to include demand generation activity, go-to-market strategy, and sales communications.
  • In addition to portals, will have responsibility for support and maintenance of sales and marketing tools, within systems that may include: CRM systems (ie NetSuite, Siebel, SAP, Salesforce), demand generation/campaign management tools (Eloqua, eMail Labs, etc), and ROI measurement tools.
  • Support training of sales, marketing or other constituents in the roll out and ongoing support of deliverables.
  • Maintain prospect, partner and customer databases used by the marketing teams to assure opt in/opt out lists are preserved and that anti-spam laws are assured.
  • Will manage campaigns through CRM/campaign management system and support the processing of responses from activities to assure proper process and that metrics can be reported.
  • Other responsibilities to be assigned as required.
Qualifications for consideration:
  • Minimum of 3 – 5 years of business process, sales operations, marketing operations, and/or campaign management experience
  • SharePoint experience a plus
  • Education: BA / BS in Business Administration, Marketing, Sales Management, IT, BPA, Sales Administration, or other.
  • Strong communication and analytical skills
  • Positive attitude and passionate
  • Customer focused
  • Ability to make decisions quickly and implement
  • Knowledge of Sales Operations processes. Experience in research techniques and sales and marketing processes is also a plus
  • Good understanding of the sales/ channel mechanics (GTM, sales jobs, sales management ) is desired
  • High level of autonomy and personal initiative required – self starter
Lives the Allegro Values.  It is important that the potential candidates recognize that Allegro Development and Allegro leadership place significant value, manage to and assess performance on Allegro Values.  These are as follows:
EXPERTISE – We are domain and subject-matter experts, encouraging knowledge sharing and ongoing learning.
INNOVATION – We are driven to continuously innovate, creating high-quality and high-value solutions.
INTEGRITY – We are accountable for our actions, promoting truthfulness, candor and sincerity.
PASSION – We are enthusiastic about customer success, producing outstanding results and exceeding customer expectations.
PEOPLE – We develop and reward our employees, knowing the contributions, talent and diversity of our employees drive success.
TEAM – We collaborate, treat everyone with respect and have fun working together


Sr. Field Marketing Manager – Sales Enablement, Global Online Display

Title: Sr. Field Marketing Manager – Sales Enablement, Global Online Display

Start Date: ASAP
Location: Seattle, WA
Date Posted: 3/14/2009

As a member of the newly formed Global Online Display Advertising group, the Sr. Field Marketing Manager will be part of building a world class marketing organization from the ground up. We are seeking a seasoned marketing professional who can develop the functional departments needed to launch our online display advertising business to the digital advertising world. The Sr. Field Marketing Manager will oversee a team of individual contributors and report into to the Director of Business Management and Yield for Global Online Display Advertising.

This role will require a solid background in media sales, experience in sales enablement and building out best practices relating to sales effectiveness, as well as the ability to influence and work collaboratively across sales, operations and product development teams.

Specific functions are as follows:

Go-to-market — a core responsibility of the Trade Marketing team will be to deploy ad products to the sales team via scalable and efficient communication channels. Go-to-market involves the preparation of highly effective sales tools, ensuring a seamless sales process, communicating to offices throughout the world, education of product information to the entire organization, and the development of case studies to influence future sales.

Field Marketing — develop an effective event presence at major advertising industry and category events. The presence must deliver measurable results in terms of leads, brand awareness, client touch points, etc.

Training — development of an on-going training program to educate new sales staff on navigating the organization, positioning the offering to the marketplace, selling skills and product information. These programs must deliver top-notch sales staff and constantly address the ever changing challenges of the digital advertising industry.

Research — to achieve thought leadership, the research function of Trade Marketing should assemble research tools in order to win business from the advertising community. This involves competitive intelligence, advertising effectiveness studies, synthesizing of syndicated research, and membership to research organizations.

Public Relations — Trade Marketing will be responsible for positioning our online advertising business to the trade publications to drive positive buzz and interest amongst the advertising community. This may include the placement of ad buys, response to inquiries from the media, press releases during notable events, and act as the liaison to Amazon Corporate on external communication efforts.

Brand Management — creation of a new brand to achieve recognition in the marketplace. This involves the development of the brand, collateral standardization, messaging, and brand principles.

Our ideal candidate will have:

  • Deep knowledge of the advertising community
  • Financial and budget management skills
  • An ability to manage and negotiate with vendors
  • An understanding of online media fundamentals (how media is bought and sold, pricing models, optimization and targeting)
  • Channel marketing and event management experience
  • An ability to drive performance metrics which can deliver a positive ROI
  • Solid presentation skills to win stakeholder approval
  • 7-10 years marketing, relationship marketing or online marketing preferably in a recognized consumer or technology organization/brand
  • MBA or equivalent experience