Breaking into the Canadian startup ecosystem – How to break into the tech scene in Toronto, Canada 

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Last update 19-Mar-2021

Authors:

Erik Torenberg twitter.com/eriktorenberg

Daryna Kulya [DK] twitter.com/darynakulya

Mohammed Asaduallah twitter.com/heymosef

Paul Krajewski twitter.com/salesenablement

Kamil Rextin [KR] twitter.com/kamilrextin

Mustefa Jo’shen twitter.com/mustefaj

1. Toronto Tech Scene FAQs

Q: What word best describes Toronto’s tech/startup scene?

[DK] Breakthrough. With so many great companies in the city, a lot of support networks for entrepreneurs and, hopefully, more funding for local companies, feels like Toronto is about to have its breakthrough moment.

[KR] Diversity & Openness. Both in terms of backgrounds, gender, ethnicity & cultures but also the type of companies from marketplaces to financial technology, commerce, marketing technology & many more. There’s no ‘right’ kind of founder or company, they come in all shapes & sizes. The TO community is open, welcoming and embracing to anyone who wants to get involved.

Q: How does someone break into Toronto’s tech/startup scene?

[DK] Depends what you’d mean by “breaking in”. If it’s just about finding a job at a startup, section 4 with a list of some startups that are hiring could be a good place to start. However, if you’d like to get involved in the community, meet future co-founders and make friends, I’d have a different answer.

I believe that creating value for others is the best way to “break into” any industry, including tech. Based on your skills and talents, find a way to help someone with what they are working on. Don’t ask for anything in return. Repeat. Keep doing it until people start reaching out to you for help (this means you’re creating value). Same people will be much more willing to help you after you’ve helped them.

Volunteer at an event, design / redesign someone’s logo, build something people in the community want / need, step up to host a meetup, write and publish a thorough product review, connect two people who should know each other, find an answer to the question someone has, do research nobody volunteered for.

Don’t forget to share your story. If you have a compelling story, strangers will go out of their way to help you. Thanks to Ruben Harris for sharing this important point in his post.

[KR] Don’t ask for permission. You own the community as much as anyone else. As long as you aren’t rude or an a**h**** you will be welcome and embraced. Get involved by going to meetups, asking people out for coffee, writing about your experiences and being active on Twitter & relevant Facebook Groups.

2. Where should I meet Toronto’s Tech Community?

Meetups

https://ti.to/techtoronto/

UXResearch|TO — meetup.com/UXResearchTO/

UX Lightning Talks Toronto

TORONTO TECH: Wearable, IoT, Big Data, 3D, Energy, AI, Robot

(UXD / UX) User Experience Design Toronto — meetup.com/uxtoronto/

Product Hunt Toronto — producthunttoronto.com For all of you makers, hunters and early adopters.

#ProductTO — meetup.com/productto/

Tech Toronto (Meet & learn from Toronto’s tech founders) techto.org

#BotTO — meetup.com/Bot-TO/ (Get your bot on)

#DesignTO — meetup.com/DesignTO (Toronto’s monthly Design Meetup)

#DevTO — devto.ca

Girl Geeks Toronto — http://girlgeekstoronto.com/

LEAN Coffee Toronto — meetup.com/leancoffeeto/

MaRS Entrepreneurship 101 — Canada’s largest live & online entrepreneurship course — marsdd.com/entrepreneurship-101/

Startup Grind — meetup.com/Startup-Grind-Toronto/

SalesTOtechtoronto.org

Subscribe to the feed from startupdigest.com/digests/toronto from your own Google calendar to automatically see it filled with a good portion of events in the city

Continue reading “Breaking into the Canadian startup ecosystem – How to break into the tech scene in Toronto, Canada ”

Only 25% of product information consumers look at is accurate says hubba B2B product information platform for brands, distributors, vendors & retailers

hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands & retailers. Managing product information sucks. You are faced with more information to manage, more digital channels to oversee & more demand for product images, descriptions, videos, & more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content. Toronto, Ontario, Canada 1-Feb-2021: Just over ten years after its founding, Toronto-based retail startup Hubba will shut down operations, BetaKit has learned.

In October 2015, Toronto-based B2B product platform hubba (on my list of Sales Enablement companies in Canada) picked up $11 million in Series A financing after $3.1 million in seed funding from December 2014.

Hubba
The B2B product-sharing and discovery platform, has grown its user base to over 10,000 brands & retailers. Building on this momentum, hubba will use the financing to accelerate expansion into additional verticals & geographic regions.

“[…] we are on a mission to be the source for every piece of product content for every product on the planet. The goal is to power this new generation of commerce […]” Ben Zifkin, CEO of hubba.com

hubba provides a product information platform for brands, distributors, vendors and retailers to manage and share product information like product descriptions, reviews, images, videos and marketing assets, all in one place.

“We’re in a B2B software space, helping brands, retailers and trade partners to share product information. Today, product information sharing isn’t efficient, to the point where only 25% of product information consumers look at is accurate. Brands are overwhelmed with the amount of rich and unstructured product information, from video, images, marketing materials, to consumer reviews, size, and product specs,”

Howard Lis, COO of hubba told betakit in December 2014

“All of that information is challenging to share, maintain and update to accommodate a barrage of requests from retailers, marketers working on product flyers and copy, e-commerce sites and trading partners’ needs. hubba is a simple easy-to-use platform that pulls together a source of truth, so that everyone gets consistent, updated information coming directly from the brand,” said Lis.

“We saw a critical need for a network that empowers information sharing and doesn’t look or function like traditional enterprise software,” said Ben Zifkin, founder & CEO of hubba. “The best way to make the lives of marketers and salespeople better is to provide them with tools that are easy to use, make them more effective at their job and encourage engagement with their colleagues and business partners.”

Loyalty and rewards programs in Canada

Shario app
Shario app (also see these visuals)

Normally, this blog is focused on Sales Enablement for b2b.

Here my list of Canadian Sales Enablement companies / experts.

Here my worldwide list.

As a Canada-based co-founder of Shariomobile app for customer referral & loyalty at brick & mortar businesses – I started a work in progress list of similar apps / solutions / companies in Canada.

I also added a few eCommerce players.

Let me know what I’m missing. Last update 13-Mar-2021:

“A 2014 Maritz (Bond Brand Loyalty) report found that 90 percent of Canadians are members of at least one loyalty rewards program. We have also quickly embraced online shopping and have a high penetration of mobile usage. Almost 80 percent of Canada’s addressable population owns a mobile phone, according to a 2014 eMarketer report. These factors, along with companies like Starbucks and Tim Hortons who have tied loyalty to mobile payments, are helping to drive Canadian comfort levels with mobile payment adoption.”

AdvanTag advantag.me
Aeroplan Montreal-based Aeroplan loyalty program for Air Canada Used to be made by AIMIA. Aeroplan® Membership Card. Aeroplan is a coalition loyalty program. Used to be owned by Aimia, a global loyalty management company. The Aeroplan program was created in July 1984 by Air Canada. Montreal, January 10, 2019 – Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) (“Aimia”) today announced the completion of the previously-announced sale of Aimia Canada Inc. (“Aimia Canada”), the owner and operator of the Aeroplan loyalty program, to Air Canada, pursuant to the share purchase agreement entered into and announced on November 26, 2018 (“the share purchase agreement”).
AIMIA (see Aeroplan). Montreal, January 10, 2019 – Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) (“Aimia”) today announced the completion of the previously-announced sale of Aimia Canada Inc. (“Aimia Canada”), the owner and operator of the Aeroplan loyalty program, to Air Canada, pursuant to the share purchase agreement entered into and announced on November 26, 2018 (“the share purchase agreement”).
Air Miles by LoyaltyOne, Inc. AIR MILES® Reward Program Membership Card www.airmiles.ca Airmiles is currently testing iBeacons and will be testing Android Beacon technology soon (end of 2015 / start of 2016)
Altitude – Air Canada rewards its most loyal customers through its top tier recognition program, Altitude, that offers frequent flyers
AMEX Rewards / American Express Rewards
Android Pay / Google Wallet app
AvidTap
Avion points – RBC’s Avion cardholders earn RBC rewards points. The most significant benefit of RBC’s Avion card is that you can fly on any airline, with no blackout periods or seat restrictions. “Two of the most popular travel rewards programs in the country are CIBC’s Aerogold and RBC’s Avion.”
belly card bellycard.com
Best Buy Rewards Best Buy® Reward Zone™
BMO Perks™ – BMO partnered with merchants for exclusive offers and savings when using a BMO MasterCard with specific merchants
Bond Brand Loyalty (see SynapzeINSTANT™)
Buytopia (Toronto’s buytopia.ca launched SnapSaves, now owned by Groupon; an app that pays consumers cash to shop) snap.groupon.com
CAA The Canadian Automobile Association (CAA) is rebranding its two-decade old loyalty program to CAA Rewards™ from Show Your Card & Save®. Over the last 15 years, CAA Rewards has grown to be one of Canada’s largest loyalty programs, with the most partners worldwide – more than 164,000 locations for savings worldwide, including 110,000 retail locations in North America & popular online merchants.
Canadian Tire Rewards / Canadian Tire Money® – Canadian Tire debuts mobile credit card app, game and loyalty card; September 23, 2015: “new mPay & Play mobile app available to all holders of the retailer’s Canadian Tire Options MasterCard. Allows users to pay for all of their Canadian Tire store purchases, redeem loyalty points, and unlock badges to collect bonus digital Canadian Tire money.” Canadian Tire’s new mPay&Play app for its MasterCard customers combines mobile banking payments with loyalty programs & promotional offers.
cardstar cardstar.com expresscheckoutapp.com
Carrot Rewards app. More Rewards morerewards.ca was one of four charter loyalty providers – joining Aeroplan, the Cineplex Scene movie rewards program and Petro Canada’s Petro Points – to partner with the new Carrot Rewards app, which rewards customers for making positive lifestyle choices. Toronto-based Social Change Rewards, which developed the app Carrot Rewards. Created with funding from both the federal & B.C. governments, as well as a reported $2m from VCs, the Carrot App awards points to users who make positive health & lifestyle choices, such as taking a healthy quiz or looking at a healthy recipe. The app is designed to capitalize on Canadians’ love of apps & loyalty programs. The average Canadian has 4 loyalty cards in their wallet, with more than 50% saying they frequently use them to accumulate miles & points.
Checkout 51 checkout51.com
CIBC Aerogold. Two of the most popular travel rewards programs in the country are CIBC’s Aerogold and RBC’s Avion.
CIBC mobile payment app
Clubovahi clubovahi.com Toronto, Canada
Drop Loyalty Inc. “One rewards program for all your favorite brands.” Launched in Canada on the iOS app store June 29, 2016. earnwithdrop.com https://www.joindrop.com “By linking any credit or debit card you use for every-day purchases, Drop will find your purchases as you make them. As Drop discovers your relevant purchases, it rewards you with points” (Built in Toronto, ON). “Already raised $1 million CAD in funding from U.S.-based investors like ff Venture Capital, White Star Capital, and Rothenberg Ventures.” Highline VC is the only Canadian investor. “The company is partnered with brands like Wealthsimple, Foodora, Chef’s Plate, Urbery, Thirstie, Carnivore Club, & FanXchange, […] “With some of the programs out there in market, a lot of brands that are promoted are not exactly the brands that young people shop at,””
Delta (see Marriott Rewards)
Denny’s Canada loyalty and rewards program – MyDenny’s, a new social, loyalty platform
Esso Extra®
Flipp (iOS/Android) flipp.com Flipp takes the weekly flyers crammed in your mailbox and puts them on your phone or tablet in a clean, searchable app.
GasBuddy (iOS/Android/Blackberry/Windows Phone) gasbuddy.com finding the station closest to you with the lowest price per liter
Global Payments Inc. / Global Payments Canada; integrating their payment technology offerings with Virtual Next’s (see below) mobile payment & loyalty solution. Merchants will be able to accept payment via both Apple’s & Google’s digital wallets. Goal: launch the product in fall 2015.
GoodLife Fitness Member Advantage goodlifefitness.com/member-advantage/ goodlifefitness.com/rewards“Living the GoodLife is more than just a gym membership.” Introducing the GoodLife Member Advantage Program. Exclusive to GoodLife members
Groupon snap.groupon.com
HBC Rewards hbc.com/hbcrewards/ Hudson’s Bay Company (HBC) Hudson’s Bay Rewards™ Card. thebay.com
hmv Canada, retail destination for music and entertainment. The company’s loyalty rewards program is called pure purehmv.com. 1.7 million plus activated members. The affairs, business and property of Pure HMV Loyalty Limited (In administration)(the Company) are being managed by the Joint Administrators. The Joint Administrators act as agents for the Company and contract without personal liability. Neil David Gostelow, William James Wright and David John Pike are authorised to act as insolvency practitioners by the Institute of Chartered Accountants in England and Wales. Pure HMV Loyalty Limited (In administration) is registered in England No 08384690. Registered office: 15 Canada Square, London, E14 5GL. We are bound by the Insolvency Code of Ethics.
Holt Renfrew – Feb. 11, 2015 registration for Holt Icon Privileges was opened; microsite, HoltIcon.com Canadian department store chain Holt Renfrew is rolling out a new bespoke rewards program: Holt Icon Privileges
Influitive influitive.com helps companies mobilize their advocates to boost referral leads, reference calls, social media participation and more. Toronto & San Francisco
Kangaroo Rewards kangaroorewards.com mobile loyalty and rewards program. Muscle Depot already deployed the Kangaroo Rewards program across all their locations in Montreal, Laval and Blainville. A Mobicept Product
Key To The City: T.O. Key To The City @TorontoCityKey Toronto Key To The City! Get instant loyalty perks citywide with your own key. Show The Key. Get The Perks. torontocitykey.com
KnexxLocal (with Instamonial™, KnexxLocal’s free mobile app, local businesses can get more word-of-mouth referrals) Canada, Toronto, ON
Kobo Super Points aims to make reading more rewarding. Kobo launches rewards loyalty program where customers instantly earn points with every eBook and magazine purchase they make online at Kobo’s site, or via Kobo’s free reading app. They can redeem those points from a catalogue of more than one million titles across a variety of genres.
Linkett linkett.com formerly WestonEx / westonexpressions.com “Creating Consumer Engagement & the Ability to Track it”. Kitchener, Ontario, Canada
Loblaw (see Ugo and PC Plus)
LoyaltyOne, Inc. (see AIR MILES®)
Marriott Rewards, Marriott International’s award-winning loyalty program, is being expanded to include Delta Hotels and Resorts. Marriott Rewards members can now earn points or miles and Elite night credits, and redeem for free night stays, at twenty-one Delta Hotels across Canada, with the brand’s fourteen remaining Canadian properties joining the program in late April 2016. Delta Privilege members will also now enjoy the full benefits of Marriott Rewards membership. “Marriott Rewards’ expansion to include Delta Hotels gives our members even more choice when traveling in Canada,” said Don Cleary, President of Marriott Hotels of Canada. Delta Hotels features properties located in major Canadian centers of business as well as popular tourist destinations, including its flagship property Delta Toronto, Delta Ottawa City Centre, and the elegant Delta Grand Okanagan Resort—all of which are now available for members to earn and redeem points. Marriott International acquired the Delta Hotels brand in April 2015.
McDonald’s offers a McCafe sticker card for regular coffee drinkers
Merchant Customer Exchange (MCX), mobile payments venture co-owned by US retail chains. CurrentC, CurrentC & Logo, MCX, MCX Merchant Customer Exchange & Design and all associated proprietary marks are trademarks of Merchant Customer Exchange LLC
Metro (adds mobile component to loyalty program)
metro moi™ Program
mobilexco The Mobile Experience Company, Whitby, ON, Canada mobilexco.com Mobile marketing platform, Tether™, helps businesses build relationships with people. Fosters 1:1 connections between merchants & customers and tracks their actions across all media touch-points (online & offline). Measures everything in real-time & easy to identify actionable insights. Simplified the world of mobile marketing – No apps to download. No special hardware required. Tether-Experience-Management-Platform
mobizou mobizou.com Location Based Mobile Marketing Platform with loyalty & referrals. Calgary, AB
Mopals
More Rewards morerewards.ca is one of four charter loyalty providers – joining Aeroplan, the Cineplex Scene movie rewards program and Petro Canada’s Petro Points – to partner with the new Carrot Rewards app, which rewards customers for making positive lifestyle choices.
New Rewards – a joint program between Copeesh! and New Canadians. Coming soon.
Omnego Inc omnego.com (white-label mobile app platform that empowers mobile engagement between businesses and their mobile users)
PayRange Inc. payrange.com mobile payment solution for machines, launching the vending industry’s first mobile based rewards and loyalty platform designed specifically for automated retail. The company is distributing its BluKey™ device to operators in the US and Canada. Consumers can download the free mobile app for iPhone or Android.
PC Points/Plus anyone can join the new and improved PC Plus programme to earn free groceries at select stores across Canada. Besides being your actual points card, the app lets you load special offers of the week (the items that are going to earn you extra points), see your points balance, find participating stores, get recipes and create shopping lists. 1000 points equal $1 in groceries.
Perka digital loyalty marketing platform launched April 2011. First Data, the global payment processing company, acquired Perka after purchasing Andreessen Horowitz-backed mobile payments startup Clover
Perkopolis perkopolis.com
Perkville perkville.com
PETRO‐POINTS™
plum® rewards; Chapters plum points are collected by buying in-store at any Indigo, Chapters, Coles, Indigospirit, World’s Biggest Bookstore, SmithBooks and The Book Company locations
PunchTab
pure (see hmv Canada)
Qriket qriket.com
RBC Royal Bank of Canada grew its mobile wallet user base since moving from a SIM-based model to host card emulation (HCE). Support for gift cards, loyalty cards and digital receipts is also being added to its HCE wallet. The new features will allow customers to manage and redeem loyalty points from more than 150 loyalty programs as well as track the return or warranty period for purchased items by interacting with digital receipts stored within the app.

Royal Bank of Canada Exploring Blockchain Loyalty Program

Ribitt ribitt.io @ribitt_rewards Ribitt is a platform to discover & experience the best local shops in every neighbourhood. Be Rewarded for Shopping Local: Earn points on purchases you already make at neighbourhood shops & redeem them at any shop for anything you want. iOS & Android app. Toronto & Peterborough, ON
RBC Rewards – Redeem your Visa rewards points for merchandise, travel, gift cards/certificates, charitable donations & RBC Financial Rewards vouchers.
RedFlagDeals (iOS/Mobile web) redflagdeals.com If there is a deal to be had in Canada, it is most likely being discussed on RedFlagDeals long before you hear about it.
Referral Rock referralrock.com @ReferralRock Customer Referral Service – Design, track and manage your program to get more customers
RewardingYourself Loyalty Wallet by LoyaltyMatch Inc. loyaltymatch.com (Loyalty and Gamification Saas Platform)
RewardLoop (mobile rewards program that rewards you for spending at your favorite merchants) rewardloop.com
Richtree Market Pass By Natural Markets Food Group richtreenaturalmarket.com
Rogers readies loyalty points program in bid to keep customers from switching to rival carriers. Rogers Communications will launch the national rewards program in stages, starting in Red Deer, Alta.
Rogers Mobile Shopper solution (enables customers to engage with brands in-store through mobile offers, applications & mobile payments technology. RioCan, Canada’s largest owner of shopping centres, is first to trial the Rogers Mobile Shopper solution in select Ontario-based shopping centres)
Save‐On‐More
SCENE® Card http://www.scene.ca SCENE points
Scotiabank SCENE® Card. Earn SCENE points by paying with your Scotiabank® SCENE debit, SCENE VISA or SCENE Prepaid VISA card.
Sears Card Sears Canada Inc announced updates to loyalty program and credit card transition process; says enhanced Sears club loyalty program is set to launch before the holiday shopping season 2015
Shario @shario https://angel.co/shario customer referral & loyalty app for brick & mortar businesses. [Full-disclosure: I’m was co-founder of Shario. It was designed by User Experience Design company MING Labsbehance.net/gallery/11853341/Shario-App
Shopify (Reward customers for each new customer that they bring to your store: Apps like Zferral and ReferralCandy automate this. Traditional loyalty programs where rewards are offered to repeat customers based on how much they buy: Apps like PunchTab & Incentify)
Shopkick
Shoppers Drug Mart (Optimum Rewards Program) Shoppers Optimum® Card
Simply Good’s coupon app GetLoop
SmoothPay smoothpay.com
Snapsaves (iOS/Android) snapsaves.com now owned by Groupon snap.groupon.com
Snipp Interactive Inc. Loyalty Program Of Choice For Unilever, L’oreal, Proctor And Gamble, Kellogs
SnipSnap Coupon App by SnipSnap App LLC
SPC Card student loyalty program SPC Card with 1.1 million members; digital Student Price Card. The digital SPC Card is available via the SPC Card mobile app on iTunes and Android devices. Giving students relevant offers based on their location, making redemption easy via the Digital Card, and adding personalized offers the SPC app is engaging millennials. Soon to be accepted at all of SPC’s 15,000 partner locations throughout Canada, making it one of the largest mobile loyalty card activations currently in market.
Square (“Create and Apply Rewards with Square Register”)
Starbucks (My Starbucks Rewards). Starbucks has both an app & rewards card that gives free drinks & food to frequent customers. Starbucks Canada announced that it will bring the company’s innovative mobile ordering feature, Mobile Order & Pay, to approximately 300 company-owned stores in the Greater Toronto Area. Beginning in April 2016, you will no longer reach gold status with 30 stars or 30 transactions, and then score free food with 12 stars. Instead, with 2 stars awarded for each $1 spent, it takes 300 stars to get to gold and 125 stars for gold members to get freebies.
Stocard is a mobile Startup from Germany that has set the goal to make customer loyalty go mobile, thus making loyalty solutions more powerful for consumers and retailers.
Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials. Subway has collaborated with Turnstyle to power the rewards platform, which will send a mobile coupon for a free sandwich to consumers who sign into the store’s Wi-Fi for the first time. This tactic is well-poised to bring hordes of new consumers into Subway locations and fuel a myriad of loyalty sign-ups, even among individuals who initially only want to use the complimentary Wi-Fi.
suretap™ wallet by Rogers Communications rogers.com/web/content/suretap
Sweet Tooth Rewards (turn-key points & rewards app for your Magento eCommerce store)
SynapzeINSTANT™ – Jan. 27, 2016 – Bond Brand Loyalty has rolled out an innovative new solution to help North American banks lead in the competitive landscape of reward and loyalty programs, all while offering bank customers a near “endless aisle” of instant redemption with leading retail brands. Better yet, the standalone rewards app requires no large-scale retailer POS integration or associated expense. SynapzeINSTANT™: A new app-based solution for any bank with a credit card loyalty program. It was created to help ease the ever-increasing costs financial institutions endure while trying to differentiate.
Tab Payments: Canadian restaurants currently using Tab Payments will be able to upgrade to Velocity’s payment and loyalty platform
The Club Sobeys Program
The More Rewards Program
Thirdshelf (retail app & loyalty platform) thirdshelf.com
Tim Hortons added a smartphone payment option to its lineup of mobile apps across iOS, Android, BlackBerry. Called “Pay with TimmyMe” it uses a pre-registered Tim Card to allow payments from the smartphone. Also launching its own loyalty rewards program partnering with CIBC for a Visa credit card that accumulates points redeemable at Tim Hortons stores.
TimePlay the company behind Cineplex TimePlay. Platform that delivers interactive, multi-player experiences while providing a targeted portal for offer delivery & e-commerce. Turns a mobile device into an interactive gaming device enabling thousands of participants to engage together and influence outcomes on a second screen. Toronto, ON, Canada & Los Angeles, Venice, CA
Turnstyle. “Subway’s expansion of Turnstyle throughout its network will continue to help the brand learn more about its customers, increase its marketing base and grow meaningful customer engagement opportunities,” said Chris Gilpin, CEO of Turnstyle. “The platform will enable new Subway restaurants to increase customer loyalty (visit frequency) and create compelling omnichannel marketing initiatives.”
Ugo (initially allow customers to load their TD Visa, President’s Choice Financial MasterCard & PC Plus cards into a mobile wallet. PC points can be redeemed at Loblaw & banner store locations)
Velocity: Canadian restaurants currently using Tab Payments will be able to upgrade to Velocity’s payment and loyalty platform
vicinity rewards (developed by US-based company, FiveStars. Launched in Canada by Rogers Communications. Vincity is a loyalty program for small business that rewards customers when they visit their store.)
Virtualnext virtualnext.com, Toronto, Canada & US based. Virtual Next is working together with Global Payments (see above)
Wallet (part of iOS)
Walmart Rewards
WestJet Rewards®

Sales Enablement companies in Canada – Canadian Sales Enablement solutions


A look at the Sales Enablement companies in Canada. My world-wide list is here or as a spreadsheet here.

This list for Canada was last updated on 10-Apr-2021:

ACTO acto.com @ACTOapp Omni-channel Education & Engagement platform for life sciences: Disrupting how drugs & devices are promoted & brought to market. Scrimmage wescrimmage.com @wescrimmage mobile learning platforms & sales enablement software to help reinforce training, improve speed to competency, & enhance sales productivity. Minneapolis, MN, USA based mobile learning company Scrimmage has been acquired by Canadian software company ACTO actoapp.com/actoscrimmage/ the companies announced 11-SEP-2020.

Ada Inc / Ada Support www.ada.support/ @adasupport Chatbot platform that makes artificial intelligence accessible to non-technical support teams. It operates through both web & mobile machine learning engine that reduces support volume, empowers customers to find answers on their own, & automatically learns how to better serve customers in the future. $2M in estimated revenue annually & competes with Pandorabots, Dexter, & Passage AI. Toronto, ON, Canada

Allocadia allocadia.com @allocadia Marketing Performance Management: Planning, budgeting, & analysis software built for revenue-driven marketing teams. Every marketing organization wants to better understand investments & returns and measure how they impact the business (how marketing drives revenue). Typical organizations start with managing their marketing budgets, then they align to corporate objectives & plans, set targets, track actuals, and eventually measure & optimize their return on investment. By connecting to your finance, corporate budgets, CRM, resource management, marketing automation, & social media systems Allocadia gives you the most complete view of your marketing performance. Vancouver, BC

Amacus see Innovative Information Inc.

Amity getamity.com @GetAmity Customer Success software. Mitigate risk early. SmartPlaybooks™ enables your team to provide the right action at the right time.Improve Conversions: Understand what success looks like to your customers and how your product can help them get there. Drive Upsells: Understand your customer’s motivation for the upsell and be perfectly positioned to expand it. Toronto, ON, Canada

April Dunford aprildunford.com @aprildunford Toronto based founder of Rocket Launch Marketing with deep understanding of Sales Enablement, B2B marketing & Positioning. See this blog post by her as an example. So what is positioning? Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—& then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) & a consultant (who’s worked on dozens more), she speaks with authority about breaking through the noise of a crowded market.

Atomic Reach atomicreach.com @Atomic_Reach a content optimization platform built to help marketers create high quality content. Helping marketers gain a better understanding of what makes their content, emails, & ads perform & how to perfect it; using AI. $1M in estimated revenue annually & competes with Kapost, NewsCred, & Uberflip. Toronto, Ontario, Canada

AutoKlose autoklose.com @autoklose sales engagement, email tracking, outbound sales automation platform. Features automated lead generation, drip campaigns, calendar scheduling, & CRM integration. Toronto, Canada / USA. Owned & operated by ExchangeLeads Inc. doing business as AutoKlose. Plano, Texas, Oct. 20, 2020: VanillaSoft, a sales engagement technology company, announced that they acquired email automation & sales intelligence platform vendor AutoKlose.

AvayaLive Engage web conferencing in virtual 3D environments for meetings, training, sales & support. Came out of R&D / incubation at Nortel in Ottawa, but is owned by Avaya. Allows collaborative web browsing & accessing/presenting marketing material in its on-demand, web-based, immersive collaboration environment. (I worked on this during my time at Nortel Networks.) AvayaLive Engage service ended 2016.

basix.ai basix.ai @basix_ai predictively target the best leads, automate everything, & uncover deep sales insights with the help of machine learning & AI. When reps perform 100 activities daily, & you factor time in between, it’s no wonder less time is spent selling & no time personalizing. It’s not just about activity but quality activity – What activities drive sales forward? Make more sales conversations happen: Turn your sales organization into a repeatable revenue machine. Massively increase your revenue per rep: What if your winning sales strategies were used by everyone all the time? Align your sales team to go after prospects with the highest potential. Whether you are a team of 2 or 100+, get on the same page, & start executing. Basix Concepts Inc. Toronto, Ontario, Canada

Beehivr beehivr.com @beehivr empower sales forces with a platform to enhance client meetings, facilitate employee training, & gather valuable insights. Adaptable mobile sales app allows sales teams to transform traditional presentations & client meetings, into interactive experiences. Allows for flexible flow of information & the possibility to adapt content, as the conversation unfolds. Assembles all sales collateral & client information in one app, to save preparation time & focus on more value added tasks. New team members benefit from a rapid & easier onboarding process with instant access to all pertinent information, offered on an interactive & intuitive interface. Up-to-date content allows your team upsell & cross-sell & ensure that brand message is delivered more consistently across the market. Montreal, Canada

BizSphere: The Sales Web & Content Landscape by BizSphere were initially developed for IBM & Nortel Networks. Is Was a suite of Sales Enablement software solutions for global businesses with a complex portfolio [of products, services, & solutions] & large sales force / channel partners. Let them access the right person or the right information in the right format, in the right place at the right time to move sales opportunities forward. The team behind core concepts & the UI of BizSphere moved on to MING Labs

Brick Street Software brickstreetsoftware.com more on the marketing automation side of things: Their solution called CONNECT is multichannel marketing for carrying on conversations with customers & prospects over multiple devices as they go about their day. With its single platform architecture, you have unified views of each consumer—across all channels to engage, drive sales, & develop loyal relationships. Offices in Toronto, Boston & elsewhere.

BrightStarr brightstarr.com @brightstarr Is Now Unily (See Unily unily.com). Brightstarr has rebranded as Unily. Please follow @WeAreUnily for the latest updates. Design, build & deliver people-first business solutions that empower employees to do their best work. Surrey, British Columbia, Canada

Briefbites briefbites.com @briefbites bite-sized actionable intel for B2B SaaS teams. IDEA FRIDGE MEDIA, INC. BC, Canada

CleanPix Corp cleanpix.com @CleanPix digital asset management accessible directly from the cloud via your web-browser & designed with PR/marketing & brand managers in mind. Deliver your assets directly to your network & partners from CleanPix via email without the use of attachments or forcing them to sign up for their own account. Calgary, AB, Canada

Content Camel contentcamel.io all your sales content, in one place. No more insane drive folders. Search, find, share, & track content from one place to enable sellers. Content Discovery & Sales Enablement: Organize your content database according to the nuances of your sales cycle & organization. Content Camel – with intelligent search & sales-aligned funnel identification – makes sure the right content is found & offered at the right time to better connect content marketing teams to sales teams & beyond. Today, most marketing teams struggle to catalog & effectively deploy all the awesome content they are developing while sales often complains the right content isn’t being created. Portland, Oregon, USA & Toronto, ON, Canada

Corel Corporation corel.com on 12-Dec-2017 Corel Corporation, a Canadian (Ottawa, Canada) office & design software company, announced it acquired ClearSlide, a sales engagement platform. ClearSlide clearslide.com had acquired SlideRocket to let you create & edit presentations in the cloud with slide-by-slide analytics. Then on 23-Dec-2020, @bigtincan announced that its wholly owned US subsidiary, BTC Mobility, LLC has entered into a binding Stock Purchase Agreement with Corel, Inc where Bigtincan (ASX:BTH) has agreed to pay $22.6M for @ClearSlide, the sales engagement technology platform with hundreds of customers across three continents. The company has estimated annualised recurring revenue of $5.2M. Bigtincan completed a $35M institutional equity raise to support the purchase. ClearSlide’s customers include The Economist & GoDaddy. The acquisition will add 32 staff members to Bigtincan’s books. Shares in Bigtincan (ASX:BTH) are trading 2.24 per cent lower at $1.09. This sale of ClearSlide might mean Corel has exited the Sales Enablement market.

Coveo coveo.com @coveo combines “unified search”, analytics & Machine Learning (ML) to deliver relevant information & recommendations across every business interaction. Transforms businesses by improving customer engagement & upskilling employees by providing the best information, every time, everywhere. AI-powered Search for every Salesforce community & app. Immediate access to all the content, wherever it resides. Québec, Canada

Docsie DOCS Docsie.io @likalo_llc SaaS platform. Helps businesses write better product documentation. Craft web knowledge portals via a documentation platform that simplifies the way your team does docs. Customized Documentation Hubs: Use Docsie Manager to create & publish custom product documentation hubs that mirror your brand’s look & feel. Likalo Limited, Toronto, Ontario, Canada

DOOLY www.dooly.ai angel.co/company/dooly @DoolyHQ close deals faster with sales enablement software that adapts to what your customers say. That time you felt flat-footed on a sales call because your prospect brought something up that you hadn’t anticipated… yeah, that wasn’t fun & we felt your pain. Dooly’s real-time playbook engine keeps your conversations as sharp & on-point as the buyer you talk to, matching their every move with sales tools that answer even their toughest questions. Update Salesforce 10x faster. Dooly automates your CRM busywork so you can focus on selling. Sell more with less admin work slowing you down. dooly.ai/roles/sales-enablement/ Ramp your sales reps faster at scale: Empower all of your sellers quickly to be as confident on day 1 as day 100. Feed relevant talking points and tools to your teams live during their sales calls based on the flow of the conversation. Your buyer doesn’t wait. Dooly surfaces the gaps in your sales process giving you essential insight into where your playbook needs improvement. Stop with the guesswork. Know what talk tracks & content perform best allowing you to continually optimize your enablement strategy. Quantifying the results of your enablement efforts isn’t easy. $2M in revenue annually & competes with Chorus, Gong.io, & Conversable. Vancouver, BC, Canada

elandas elandas.com @elandasnow Flexible sales & marketing solutions for the regulated life sciences industry. Deliver customized, regulatory-compliant sales materials into the hands of your sales force within days, not weeks. Adapt to rapidly changing trends with tools that give you flexibility & control. Coordinate efforts of disparate & cross-functional business units for more efficiency – allowing you to sell more sooner. With elandas sales reps will: Learn about access changes that provide growth opportunities in a given territory sooner. Create relevant & compliant materials for digital presentation or print to get to the point quickly during sales calls. Enjoy more realistic sales goals set by management. Get the control needed to hit the ground running & be ahead of the game. Saint John, New Brunswick, Canada

Enable5 former VONICAL vonical.com full-service agency that spun out its enablement software as a service under the name ENABLE5 enable5.com (HQ Ottawa, Canada; also Japan, Ireland, London UK, San Fran USA) (Last tweet was Feb 20, 2016)

Envisica envisica.com Alberta, Canada based firm more on the “consulting for Sales Enablement” side of things. Wayne Regehr, President at Envisica Inc. used to be Vice President at SAP Canada, Inc.

Grapevine6 grapevine6.com @Grapevine_6 Relevant content to build your personal brand at digital selling. Enterprise social & digital sales engagement platform. Personalized content that allows your sales force to start valuable conversations & build relationships with the right buyers. Get your sales team working smarter & faster with AI. It analyzes the interests & posts on their personal digital profile then picks the best content on the web based on that profile. Your sales people choose which of the selected articles to share. Grapevine6 automatically schedules the content to post on their social accounts & digital channels or they can share it one-to-one. Toronto, ON, Canada. On 1-Dec-2020, US based Seismic (Nu:Pitch became Seismic) acquired Grapevine6 (a social & digital sales engagement platform / a way to engage with buyers on social media). As a result of the acquisition, Seismic launched a new integrated offering called Seismic LiveSocial, a social engagement solution for sales & client-facing teams. It leverages the AI engine built by Grapevine6 to help sellers become advisors by authentically engaging with their prospects & clients across the social media landscape. Sales teams can share timely & compliant content from 11k+ third-party publishers across 6 different languages, targeting the right buyers across multiple social platforms. Additionally, brand leaders can measure the ROI of their social engagement strategy.

Hoppin’ World hoppin.world/business/ @HoppinVr THE FUTURE OF REMOTE GROUP TELEPRESENCE: Want to meet remotely in real world locations? Allow your prospects, clients & collaborators to get a live face-to-face guided tour of your real world location without anyone needing to be physically present. Avoid unnecessary travel, saving time & money with our VRaaS Platform. Remote group telepresence into real world locations using 360videos. Upgrade the way you do business with Hoppin’. Hoppin’ World Ltd. Montreal, Canada

hubba hubba.com more focused on fast moving consumer goods than any other vendor on this list. Helps with sharing of product information between brands & retailers. Managing product information sucks. You are faced with more information to manage, more digital channels to oversee & more demand for product images, descriptions, videos, & more. Hubba’s B2B Product Information Network gives brands the ability to generate a hub of comprehensive product information while providing retailers with real-time access to this accurate, up-to-date content. Toronto, Ontario, Canada 1-Feb-2021: Just over ten years after its founding, Toronto-based retail startup Hubba will shut down operations, BetaKit has learned.

Igloo Software igloosoftware.com They don’t use the term ‘Sales Enablement’ but it is a social intranet (Enterprise 2.0 style) for small, medium or large businesses who want to work better – with their employees, partners or customers. Cloud-based platform, so you can work from anywhere on any device with a web browser, inside or outside your firewall. […] blogs, calendars, file sharing, forums, microblogs & wikis… Kitchener, Canada

inboundli inbound.li @inboundli Content curation platform. A curation platform that automates content search & distribution. We use AI to help multiply content output on key marketing channels. Berlin, Germany. Halifax Data Labs, Inc., Halifax, NS, Canada. Out of business since 2019? Website down since 30-Mar-2021.

Innovative Information Inc. amacus.net Makers of Amacus, a selling solution + coaching application that improves B2B sales productivity by revealing Return-on-Effort in Business-to-Business sales. Prospecting radar that could tell you who to talk to, when to talk to them and what to talk to them about, would that give you more time? Vancouver based (Founder is taking a break since the end of 2017)

Inquisitive Marketer InquisitiveMarketer.com @InqstvMrktr Sales enablement. Lead generation. Messaging. Emergencies mid-funnel cause deals to fizzle. But your marketing team can help save the sale. Let’s talk about how. Aldwin Neekon in Toronto, ON, Canada

Jostle jostle.me techcrunch writes wants to put a fresh face on intranet software. Aims to make it easier for companies to publish news stories & announcements, host online discussions & share other relevant information like team directories. Features a Yammer-like chat tool. Integrates with the likes of Active Directory & other directory services to make onboarding easy. It also supports most popular single sign-on solutions & offers Google Apps integration, too, with support for Google Docs, Gmail, Google Contacts & Drive. Vancouver, Canada

Kiite kiite.ai AI for Sales Enablement kiite.ai/sales-enablement/ @kiiteHQ The future of work is being built today. Supercharge your workforce with Kiite, the world’s first Intelligent Sales Coach. Streamline Sales Enablement: Let’s face it, there’s too much company knowledge & it’s impossible to train reps on everything. Knowledge is scattered among applications & websites, making it difficult for sales reps to access & leverage to sell more. Dec 27, 2017, raised undisclosed amount / Seed from Xfund. crunchbase.com/organization/kiite Waterloo, Ontario, Canada. Seems to have pivoted to focus mostly on uvaro.com

Klue klue.com @kluein competitive intelligence software that helps Marketing & Enablement teams collect, curate, & deliver intel to Sales to close more deals. Track Competitors: Stay on top of the competition. Klue tracks relevant news & data and combines it with internal sources. Deeper competitive intelligence gives you the edge. Centralize Competitive Content: Update sales battlecards, collaborate, & deliver consumable competitive strategies in the tools your Sales reps use every day. Improve Sales Performance: Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, & leverage strengths. $800K in estimated revenue annually & competes with CI Radar, PlainSight Intel LLC, & Digimind. By KLUE LABS, Vancouver, British Columbia, Canada

KLYCK klyck.io @klyckio (from the founder of SKURA Sales Enablement solution skura.com) Sales enablement app built for manufacturing solution sellers. Improve the way you publish, present, share, & analyze content! Founded on the belief that solution sellers need the right tools to create memorable sales conversations. Our mission is to help sales & marketing teams around the world improve the way they publish, present, analyze, & deliver content. Make every conversation count: Redefining the way companies manage, present, share & analyze content by providing teams with the skills, & tools to make every conversation count. KLYCK is redefining the way companies manage, present, share & analyze content by providing teams with the knowledge, skills, processes & tools to make every interaction count. Less searching, more selling: Easily publish content, update existing collateral & organize your content library. Measure the impact of your content with detailed & customizable analytics to understand how your workforce & prospects are engaging. Also known as Skura Corporation, used to be whut Inc.; Legal name Klyck.io Corp. Toronto, Ontario, Canada

LevelJump leveljumpsoftware.com @LevelJumpS built on the Salesforce platform. Correlate all of your enablement efforts to real CRM metrics & milestones. Improve your onboarding process, maintain ongoing sales training, & drive revenue. Launch prescriptive & interactive programs that include videos, calls, articles, & coaching materials to continuously onboard & train your sales force in an engaging way. Provide a modern enablement experience with onboarding, on-going training, new product launches, pre-event, & pre-campaign programs your teams can complete on the go. Practice with video-first coaching rooms assigned to your managers & teams for role play, pitches, & objection handling. Align sales & marketing message consistency by reviewing pitches, providing scores & feedback, & certifying your reps. Centralize training videos & coaching content in a library directly in Salesforce, & categorize by themes, win stories, or use cases. Accelerate deals with recommended content based on stage, products, competitors, or any custom fields on leads, contacts, accounts, & opportunities in Salesforce. Save reps time by linking additional resources to videos, from your CMS, to PDFs, & any other tools. Ramp reps faster by publishing training videos & coaching collateral to help them at any stage of the sales cycle. Toronto, ON, Canada

LookBookHQ lookbookhq.com @lookbookhq rebrand from LookBookHQ to PathFactory (see below). Increase engagement with your content. Create compelling & personalized content experiences with drag & drop simplicity. Personalize the content experience with data that flows automatically back to your marketing automation platform. Nurture with the right combination of relevant content whenever & wherever you generate a click. The intersection of content, data & channel, LookBookHQ converts interest into deeper content engagement by empowering buyers to self-educate at their own pace. Shift from scheduled, One&Done programs to behavior-driven, always-on marketing that capitalizes on your buyer’s attention while you’ve got it. Toronto, ON, Canada

Loopio loopio.com @loopioinc Proposal & RFP Management Software: simplifies the process of developing proposals & responding to RFPs. Automation engine to populate your RFP with the best answers from your Loopio Library. “Produce brand compliant proposals in seconds: Don’t spend countless hours formatting documents. Leave it to Loopio to export your content into a beautiful, custom branded proposal.” $3M in revenue annually. Competes with RFPIO Inc., RFP365, & Proposal Software. Toronto, Canada

Lurniture (see LevelJump above) lurniture.com Accelerate your sales by delivering the right sales training at the right time — right within Salesforce. Develop your team’s selling skills faster, Increase deal sizes & close rates, Clone your top performers, Track the ROI of your training efforts. Built 100% native on salesforce.com (SFDC). Toronto, Ontario, Canada

Mark Evans markevans.ca a B2B marketing consultant who drives client success with positioning, brand storytelling, strategic planning, & amazing content. His latest book, Marketing Spark, is a how-to guide about the power of story-driven marketing. ME Consulting. Toronto, ON, Canada

Nudge Software neednudge.com nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections. “We Believe That trust trumps content & your network is your net worth. We’re bringing the business world closer together one Nudge at a time.” Their Co-Founder & CTO is Steve Woods, who was Co-Founder & CTO of Eloqua from its inception in 1999 through IPO & acquisition by Oracle in 2012. “Find + nurture relationships, generate + accelerate pipeline, & build revenue growth.” Used to have $310K in estimated revenue annually & used to compete with Datanyze, Clearbit, & InsideView. Out of business as of 21-Jan-2020. nudge.ai @nudgeai a social selling app that helps you grow the right relationships from your network of weak connections Toronto, ON, Canada. NUDGE.AI ASSETS ACQUIRED LESS THAN TWO MONTHS AFTER COMPANY SHUT DOWN: SAN FRANCISCO, CA; 11-Mar-2020, Nudge has been acquired by Affinity affinity.co. Affinity’s new Relationship Intelligence product for sales teams due out later 2020; Affinity expands to open Canadian office. Affinity relationship intelligence platform, announced the acquisition of Nudge, a revenue intelligence platform designed to build relationships & grow sales. Affinity (founded in 2014 just like Nudge) offers a platform that (using AI) collects & analyzes data to build better network relationships. Similarly, Nudge had developed an AI-based revenue intelligence platform for sales teams, used to identify gaps in stakeholder relationships, with the goal of finding & increasing pipeline attrition.

PathFactory pathfactory.com @pathfactory LookBookHQ is now PathFactory! The Content Insight & Activation Platform uncovering a new class of data for B2B marketers. “Accelerate buyer education on every channel & understand the impact of content on the buying process!” Understand how content moves your prospects through the buyer’s journey, & the impact it has on pipeline & revenue. The path to better marketing decisions begins with better insight into content engagement. THE PATH TO ALWAYS-ON CUSTOMER EXPERIENCES. Content Activation: Your buyers live in a world of Netflix, Spotify, & Amazon. They expect to get the information they need, when they need it, on-demand. Put your buyers on the path to purchase by delivering personalized content experiences at scale. PathFactory Inc. Remove friction from the B2B buyer’s journey STOP MARKETING. START ENABLING YOUR BUYERS. Today’s consumerized B2B buyers self-educate more than ever, spending 67% of their journeys researching independently. But buyers are experiencing a frustrating amount of friction along their path to purchase. PathFactory fixes that by enabling buyers. $10.5M in estimated revenue annually & competes with Uberflip, Contently, & Kapost. Toronto, Ontario, Canada

PostBeyond postbeyond.com cloud-based Employee Engagement & Advocacy Platform that enables employees & partners to post approved brand content to their personal networks in an efficient, consistent, & measurable way. $9M in revenue? PostBeyond Inc. Toronto, ON, Canada

Pressly pressly.com @pressly Empower your team with a new kind of sales enablement platform. Supply your sales team with engaging content that drives measurable business results. Surface useful content: Generate a constant supply of relevant content company-wide with the help of your research, marketing & product teams. Share suggested original & 3rd-party content into a private hub Alert sales to new content with regular newsletter digests. Let them choose content that relates best to their customer audience, then republish it to personal sales & private advisor hubs. Share new content to all levels of your sales funnel with newsletter updates & updates via social media. useful metrics derived from customer & sales advisor behaviour, helping you to optimise content even further. Toronto, Ontario, Canada. Sep. 7, 2017, Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada

ProductByCloud by speakfeel.ca speakfeel.io connects the entire sales side of the business in real time. Gives reps access to the most important information on your solutions & how to sell them, anywhere on any device. Improves sales performance by heightening expertise & connecting team members – even the most remote ones. While clients have done their research & planning, what they still require is an expert partner to challenge their assumptions, provide real insight & guide them to a good decision. The role of the Sales Rep evolved: Expert on industry issues, solution details, the competitive landscape & how to best structure a solution. SpeakFeel Corporation, Guelph, ON, Canada

Proposify proposify.com @proposify helps you write & design stunning proposal documents, collaborate with team members, & keep track of new business you pitch. By combining robust design tools with a user-friendly interface, it’s easy for everyone to create gorgeous, professional proposals – no design experience required. Over $4.5 million in annual recurring revenue. Halifax, Nova Scotia, Canada

SalesChoice saleschoice.com a lot more on the CRM system side of the definition of Sales Enablement than I would normally go. Co-Founder Cindy Gordon is also the founder of Helix Commerce and Toronto based.

Sales Enablement Centre salesenablementcentre.com member of the FD Centre Family of Corporations. Tailored project solutions combining expertise from Functional Practices in Consulting, Talent, Data Analytics & Tools to impact business insight, sales coverage & deployment, product/services delivery, sales reporting, account planning, & use of sales talent. Vaughan, ON, Canada Then “GrowthPoint growthpoint.io Mississauga, ON, Canada”. 18-Dec-2018: Accounting & consulting firm Grant Thornton LLP purchased Mississauga, ON–based GrowthPoint Advisory Services.

SalesHub saleshub.ca @sales_hub Square 2 Canada (Formerly SalesHub) Data-driven digital marketing & sales agency obsessed with driving revenue for our clients. Inbound Marketing Agency. Helping companies acquire & retain the right customers through effective inbound marketing. Content creation: We will generate content including website copy, blog articles, white papers, case studies, videos, email content, social media, & more. We take the headaches out of managing your online presence & optimize your website & social assets using our managed services platform. Toronto, ON, Canada

SalesRight salesright.co @SalesRightCo helps SaaS sales teams close deals faster through Interactive Live Quotes. Developer of a cloud-based platform designed to allow SaaS sales teams to deliver pricing & close deals faster. The company’s platform is an interactive quote delivery software that accelerates the quote creation, delivery & close process. The software’s Interactive Live Quotes increase conversion rates for SaaS sales teams while reducing time spent per opportunity. Quotes provide prospects with interactive buying experiences backed by sales psychology, while serving up the analytics sales teams need to accelerate the deal to close. Sales reps save 10+ hours a month by replacing pricing spreadsheets, slide decks & proposals. Halifax, Nova Scotia, Canada. 19-Nov-2020: Acquired by FastSpring; Bright Market, LLC dba FastSpring, USA

SalesWedge saleswedge.com @SalesWedge like eHarmony for sales. Account executives can instantaneously find their counterparts in an alliance to get insight & referrals into accounts. Executives can measure partner engagement & impact. Alliance enablement tool. Toronto, Ontario, Canada

Scopify AI scopify.ai @Scopify_ai Google your next customer! No more email, phone number, job titles, firmographic data based spray & pray. Scopify’s AI gives you Budget, Authority, Need, Timeline (BANT Intel) on leads & prepares outreach scripts which get you more qualified meetings. Platform that gives you the intelligence that pre-qualifies your leads for you. Decision Maker engagement with on demand personalized sales outreach scripts. Toronto, Ontario, Canada

Trapit trap.it @trapit platform for employee advocacy & social selling. Empower employees on social media with content. Organize your advocates into teams, discover original content, optimize your content for social networks, & analyze your results. Type in a keyword or point us to a URL to create a trap & we’ll quickly deliver you content that’s relevant. Your traps are updated constantly with fresh content, so you’re always up-to-date. Looking for something more specific? Our robust search feature will give you the precision you’re looking for. San Francisco & Portland, USA. May ’17: Trapit acquired by ScribbleLive scribblelive.com @scribblelive empower your sales team with the content they need to support stronger sales conversations. By adding sales enablement solutions into your content marketing mix, sales teams can amplify lead generation & lead quality efforts, providing better insights to marketing. Armed with relevant, useful content, your sales team is empowered, which allows them to have better sales conversations that lead to more revenue & quicker sales cycles. Toronto, ON, Canada (Rock Content has acquired ScribbleLive on 10-Dec-2019. Rock Content: SaaS, Marketplace. Belo Horizonte, Minas Gerais, Brazil)

ServiceNow acquired Attivio IP, core technology, & select R&D talent; announced October 2019. With the addition of the⁦ @attivio ⁩search engine ⁦@servicenow moved beyond keyword-based search to deliver conversational AI & search experiences at scale to customers. servicenow.com cloud-based platform & solutions deliver digital workflows that help people do their best work. Santa Clara, CA, USA. ServiceNow, Inc. acquired Attivio, Loom Systems, Passage AI, Sweagle, Montrêal Canada based Element AI elementai.com @element_ai (on 1-Dec-2020).

SKURA SFX Sales Enablement solution skura.com Adaptive Sales Enablement platform built for the sales rep & company of the future. Puts the salesperson & the customer at the center of the equation by providing the capabilities, features, & usability required for real customer engagement, & real sales enablement. Indegene Acquires Skura! indegene omnipresence omnipresence.io Life Sciences Customer Engagement now exeevo.com & WHUT Inc. whut.com (Offers manufacturers a powerful Sales Enablement that is a complete content, presentation, & engagement platform to help manufacturers sell more. Specifically designed for manufacturers’ field salespeople to operate at their peak, & for managers & marketing to have the visibility you demand.) WHUT out of business or rebranded to klyck.io & moved to Toronto (See above) Oakville near Toronto, ON, Canada

Slack acquired by Salesforce 1-Dec-2020. Combining @SlackHQ with @Salesforce Customer360 “will be transformative, creating the operating system for the new way to work. Together, we’ll enable companies to grow and succeed in the all-digital, work-from-anywhere world.” Slack shareholders will receive $26.79 in cash & 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approx. $27.7 billion based on the closing price of Salesforce’s common stock on 30-Nov-2020.

Snaphud snaphud.com @snaphud engage all stakeholders in one professional deal space & close more sales. Brings inside sales reps & all decision makers together in one deal space where they can engage in the sale. Lose your champion & your deal/account dies! Need a highly effective way to grow from single to multi-threaded in your sales? We’ve got you covered. Toronto, Ontario

Spinify spinify.com @SpinifyApp Sales Gamification Software used by both Small Business & Enterprises to motivate & drive sales teams. Leveraging Spinify’s Sales Leaderboard & Sales Screens, results in growth, an increase in sales, KPIs exceeded, high levels of employee motivation, & customer satisfaction. We empower sales management & sales leaders with a secret weapon that integrates with all major platforms such as Salesforce, Pipedrive, Hubspot, Google Sheets, Excel, Slack, SQL, Zapier & more. WE HELP SALES TEAMS CRUSH THEIR TARGETS: Motivate & drive your sales team with the gamification software. Gamified competitions: Competitions are easy to setup & maintain. Drive engagement with fun competitions that boost performance. Collaborate & compete: Work together on team based goals & measure progress in real time. Giving real visibility of the task. Coaching tools: Understand teams strengths & weaknesses to create smarter KPIs. Integrate your data: Automation competitions with taking data from almost anywhere. Canada, Toronto

SwissVBS swissvbs.com @SwissVBS a bts company (BTS is a public company traded at the OMX Nordic Exchange Stockholm under the symbol BTS b) Designed from the ground up to meet the needs of enterprise B2B sales teams: SET (Sales Enablement Tool) is a marketing & sales app that aligns salespeople to their organization & empowers them to meaningfully showcase their products & services to clients. Push up-to-date organizational messaging to sales representatives simply & quickly. Gain insight into sales activity & customer engagement. Align learning content to the point-of-sale – bringing learning closer to performance. Access to the latest product information in a client-ready format. Customize & share content to meet specific customer needs – both during & after the sale. Access relevant just-in-time training, tied to the client interaction. St Gallen, Switzerland. Toronto, Canada. Munich, Germany

Sync sync.com @sync Sync & storage: Save files & keep them synchronized & accessible across all your computers & devices. Access your files from any computer or device. Web browser access. Offline access. Selective sync. Sharing & collaboration: Improve productivity with file sharing designed to make internal & external document collaboration fast, secure, & 100% private. Send files to anyone – even if they don’t have a Sync account. Send large files fast. Allow anyone to securely send files to you. Create shared folders, & invite clients or team members to collaborate. Set custom passwords for viewing shared content. Set expiry dates. Set permissions such as “read-only” or “read-write”. Set download limits & view download stats. Toronto, ON, Canada

Tier1CRM (former name) tier1fin.com Tier1 Financial Solutions @tier1fin Global relationship management software for capital markets, corporate & investment banking, & investment management. It augments the Salesforce platform with a capital markets grade security engine, coverage management & accelerated web & mobile workflows to support requirements of Research, Sales & Trading, Corporate & Investment Banking & Investment Management professionals. $7M in estimated revenue annually & competes with SugarCRM, SingleTrack, & CRMNEXT. Toronto, Ontario, Canada & NYC, USA

Uberflip uberflip.com @uberflip digital content experience platform. Helps marketers create, manage, & optimize content experiences at every stage of the buyer journey; without relying on IT. Use Uberflip to power your company blog, resource center, content library, sales enablement, etc. Streamline content management, accelerate lead generation, & fuel marketing automation. Goal: Content can be fully leveraged by all company stakeholders at every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads & fuel demand generation they can better leverage content to meet their goals. $15M in estimated revenue annually & competes with NewsCred, Kapost, & Alinean. Toronto, Canada. Uberflip acquired SnapApp@Snap_app on 3-Dec-2019. SnapApp (We empower marketers to create interactive experiences that activate buyers, accelerates leads through the funnel, & unleashes growth. Boston, Massachusetts, United States) SnapApp joined Uberflip to help marketers create better content experiences, accelerate pipeline, & gather audience intelligence that can drive business ROI. Uberflip launched a campaign tool designed to help marketers personalize their digital content to empower their ABM & demand generation campaigns. The Uberflip Campaign Essentials tool aims to customize digital campaign destinations for target accounts in real-time & at scale, improving pipeline, revenue generation & retention of ABM & demand generation campaigns at scale.

Unily (BrightStarr) unily.com @WeAreUnily (“BrightStarr Is Now Unily“) “full digital workplace solution uniting the very best of Microsoft Enterprise Technology”. Intranet-as-a-service that empowers workforces to communicate & collaborate from any device, anywhere. A Sales Enablement Platform from Unily has the power to help your sales team sell better, giving them the information they need to do their job. Improve sales performance & productivity by providing an integrated platform for sales people to ensure that they have everything they need at their disposal to engage with a prospective buyer & sell more effectively. Support your sales team with a fully integrated Sales Enablement Platform. Sales teams need to have the appropriate tools at their disposal to do their job effectively. EFFECTIVE DOCUMENT MANAGEMENT: Acts as a central hub, providing easy access to all files required by your sales team to carry out their role effectively. Marketing documents can be created by the design team & easily shared with the sales team. Similarly, a template that’s been created by one salesperson can easily be accessed by other members of the team to reduce file duplication, save time & provide consistent documentation across the company. Advanced search functionality allows users to quickly find the documents & files they need to do their job, helping to improve efficiency & productivity. $25.5M in estimated revenue annually & competes with ElevatePoint Intranet, NGenious Solutions Inc., & Beezy. Godalming, Surrey, UK

Valuize Consulting valuizeconsulting.com @valuizeco We help B2B SaaS companies sustainably grow. Increase your sales & renewals through advanced SaaS strategies & tech enablement: Gainsight & Salesforce. Your B2B SaaS business is losing revenue through misalignment & lack of integration between your Sales & Customer Success Strategy. Vancouver, BC, Canada

Vidyard vidyard.com @vidyard video solution to help you close even the toughest of deals more quickly & easily. Tools & data you need to maximize audience engagement, convert prospects through the sales funnel, & measure the true impact of video. Access all your video content from mobile or desktop; Hand-pick the ones that are perfect for the specific lead; Create a custom video playlist; Record a friendly, personalized video greeting if you wish; Create & send an email using well-designed layouts; Track who is watching what to gain insights on leads & close them more quickly & easily. Acquired Switch Merge 7-Oct-2015. Buildscale, Inc d/b/a Vidyard, Kitchener/Waterloo, ON, Canada

Vision Critical @visioncritical announced its acquisition of Pressly @pressly a Toronto-based software company, 7-Sep-2017. Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Vancouver, Canada

VONICAL vonical.com Ottawa, Canada. See ENABLE5 above.

Woople woople.com Hosted video-based sales enablement platform. Target content to staff & measure its adoption. Woople was developed by the Canadian company Big Bang Technology.

WHUT Inc. whut.com Offers manufacturers a powerful Sales Enablement that is a complete content, presentation, & engagement platform to help manufacturers sell more. Specifically designed for manufacturers’ field salespeople to operate at their peak, & for managers & marketing to have the visibility you demand. WHUT is out of business or was rebranded to klyck.io & moved to Toronto (See above)? Oakville near Toronto, ON, Canada


Paul Krajewski LinkedIn
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Permanent Resident in Canada. Currently based in Sydney, Australia. Product Manager (SaaS Software PM / Product Management). Master of Media Management from Curtin University of Technology, Australia. Spent 2007-2009 at Nortel Networks in Toronto in Global Marketing looking after the implementation of the BizSphere Sales Enablement application for Nortel Networks’ 4000 sales people world-wide. At the same time – as part of a Leadership Development program sponsored by Nortel’s CMO – rotated into different marketing roles for 4G wireless technology, Unified Communications (UC), virtual 3D environments for web conferencing with 3D spatial audio, etc… After working as Head of Training & Senior Sales Enablement Consultant at BizSphere, Sr. Product Manager at Pivotal Labs from Jan-2015 to Jul-2019.