2019 was one of the busiest years in terms of traffic to this Sales Enablement blog.
This blog turned 11 years old in 2020. See the archive going back all the way to 2009.
I’m always looking for new ways to show the entire market size and the percentage breakdown of all the market players.
I see the market reaching $3Bn in annual revenue in 2020, but only if counting some of the revenue of the really large players in software that bought out smaller Sales Enablement players or those big players who offer free/freemium tools that could be used for Sales Enablement.
Very interesting to study are the vendors that are publicly listed such as Fision Corp OTCMKTS: FSSN (see below) and Bigtincan Holdings Ltd (ASX: BTH). They have to publish their revenue numbers and organic versus inorganic (acquisition) growth.
12-Dec-2018, Swiftpage acquisition of Kuvana, Inc who are the makers of InboxGuru (100% Native Marketing Automation for Infor CRM).
28-May-2019 Upland Software acquired Kapost
25-Jul-2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.
5-Sep-2019 Bigtincan acquired Asdeq Labs asdeqworkforce.com.
5-Sep-2019, Mediafly acquired iPresent Ltd.
7-Oct-2019, Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc
4-Nov-2019, SalesLoft acquired Costell0
December 2019, BrickStreetSoftware
brickstreetsoftware.com seems to have gone out of business.
16-Dec-2019, Episerver™, a digital experience company, has signed a definitive agreement to acquire B2B commerce company Insite Software™. (Insite Software had acquired Storyworks Ondemand / Storyworks1)
“[…] Because of our recent inability to raise additional capital, we have terminated employment of all but two of our employees, our bookkeeper/office manager employee and our primary customer support employee. We currently have no marketing/sales or technical personnel, and accordingly we are now unable to conduct any material marketing or new development activities. […]”