How to count the global sales enablement platform market size

So far my own market size of the global Sales Enablement platform market or Sales Enablement Software market had always been far below the other sources you can find online; as I had excluded the revenue of the 800-pound gorillas such as Microsoft & Salesforce where Sales Enablement is more of a byproduct or additional use case.

After some feedback – as pictured – I’m starting to count some of the revenue of 800-pound gorillas and can understand how others get to an annual market size of $3Bn USD for 2020.

(The first 16 are not in order of revenue! $3Bn includes many non-listed. I track more than 186 vendors!)

View my full table here (export/download yourself)


[Edit August 2020] Brandfolder brandfolder.com @Brandfolder DAM digital asset management platform. Easily store, share, & showcase what’s important to your brand. Denver, CO, USA. @smartsheet smartsheet.com Smartsheet’s acquisition of the DAM Brandfolder for $155M is expected to close in September 2020. Smartsheet will continue to operate Brandfolder as a separate product. The acquisition adds 50 employees to Smartsheet’s workforce. Greater Seattle Area, West Coast, Western US

[Edit] July 25, 2019, Bigtincan acquired the assets of Portland, Oregon, USA based Veelo, Inc. for US$1.8m.

[Edit] 5-Sep-2019, Mediafly acquired iPresent Ltd.

[Edit] 30-Sep-2019 Xinnovation, Inc. (“XINN”) xinn.com @GoXinn acquisition by Bigtincan

[Edit] 7-Oct-2019 Upland Software, Inc. (Nasdaq: UPLD) acquired Altify @altifyinc

[Edit] In October 2019 @servicenow acquired @attivio 

[Edit] Nov 4, 2019: Costello acquired by SalesLoft

[Edit] Nov 5, 2019: Percolate percolate.com @percolate Percolate Industries, Inc. acquired by Seismic

If you are aware of something I got wrong or that is missing anywhere on my blog, please fill out this form:

One thought on “How to count the global sales enablement platform market size”

  1. Pingback: How to determine the Sales Enablement Market Size in 2019 –

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