Must read Sales Enablement tweets

In case you don’t follow me on twitter @pkralle and @SalesEnablement the following retweets might be of interest to you:

Emely Abbey ‏ @EarlyStageNQE

Companies with Mature Sales Enablement Programs Witnessing 15+ Percent Annual Growth Rates

Paola Norambuena ‏ @panoram

Only 25% of companies actively listen to, and respond to, what consumers say about them. @jeffmancini

@Onboardly

An #Interview With @AprilDunford, #Blogger and Vice President of #Marketing, #Huawei #Enterprise http://www.contentmarketinginstitute.com/2012/03/cm-2015-april-dunford/

Scott Santucci ‏ @scottsantucci

Q&A with Tamara Schenk @tamaraschenk, VP of #SalesEnablement, T-Systems. #Forrester #Blogs http://blogs.forrester.com/scott_santucci/12-03-03-qa_with_tamara_schenk_vice_president_of_sales_enablement_t_systems

@corpv

ReTooling #Sales Enablement Tools: Make the Selling Simpler via CRM Magazine
http://destinationcrm.com/Articles/Columns-Departments/ReTooling/Sales-Enablement-Tools-60853.aspx

dgriesman ‏ @dgriesman

always fun 2 discover: RT @stevekeifer: Shadow marketing: rogue content creation by sales teams outside of corp/product marketing

@fisiononline

“By 2017, a #CMO will spend more on #IT than the #CIO”; says #Gartner Group. #marketing #enterprise #technology

@forrester

From Sales Enablement Forum: 86% of B2B buyers report sourcing information independent of interactions with vendor sales

@JRSilber

Daniel West, Informatica: “18 months ago, sales enablement was nice to have, now it is recognized as a must have.”

@JasonAndersson

#IDC Directions: Sales enablement is marketing’s job # 1.

@julianng

Sales enablement in 2012: Buying cycle now 19 months for big-ticket IT purchases, expanded by 2 months in 2011.

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