In case you don’t follow me on twitter @pkralle and @SalesEnablement the following retweets might be of interest to you:
Emely Abbey @EarlyStageNQE
Companies with Mature Sales Enablement Programs Witnessing 15+ Percent Annual Growth Rates
Paola Norambuena @panoram
Only 25% of companies actively listen to, and respond to, what consumers say about them. @jeffmancini
An #Interview With @AprilDunford, #Blogger and Vice President of #Marketing, #Huawei #Enterprise http://www.contentmarketinginstitute.com/2012/03/cm-2015-april-dunford/
Scott Santucci @scottsantucci
Q&A with Tamara Schenk @tamaraschenk, VP of #SalesEnablement, T-Systems. #Forrester #Blogs http://blogs.forrester.com/scott_santucci/12-03-03-qa_with_tamara_schenk_vice_president_of_sales_enablement_t_systems
ReTooling #Sales Enablement Tools: Make the Selling Simpler via CRM Magazine
always fun 2 discover: RT @stevekeifer: Shadow marketing: rogue content creation by sales teams outside of corp/product marketing
“By 2017, a #CMO will spend more on #IT than the #CIO”; says #Gartner Group. #marketing #enterprise #technology
From Sales Enablement Forum: 86% of B2B buyers report sourcing information independent of interactions with vendor sales
Daniel West, Informatica: “18 months ago, sales enablement was nice to have, now it is recognized as a must have.”
#IDC Directions: Sales enablement is marketing’s job # 1.
Sales enablement in 2012: Buying cycle now 19 months for big-ticket IT purchases, expanded by 2 months in 2011.