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Sales Enablement / Marketing Specialist
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Within the Central Marketing Group, Sales Enablement’s primary objective is to facilitate the alignment of our sales and marketing engagement activities with customer needs. Key functions:
– Assist in the collection, analysis, summary and dissemination of key data and information required to align our sales and marketing engagement activities with customer needs.
– Collaborate with marketing program managers, business unit managers and sales teams to implement segmented and targeted lead generation and nurturing programs.
– Assist in the implementation of sales enablement automation to more effectively provide contextually relevant content to customers and prospects in order to compress sales cycles and improve selling efficiency
– Evaluate the current experience level of prospects/customers and baseline performance of touch-points in order to support the creation of an effective and coordinated sales and marketing engagement model
– Optimize the use of marketing assets and tools in order to achieve program goals for specific business units and services. Various forms of media will be considered for optimizing content delivery based on target audience consumption habits and buying process.
Examples include but are not limited to:
– sales brochures and other product information
– thought leadership (case studies; white papers)
– electronic communications (email marketing, webinars)
– Track performance of our marketing assets, templates, tools and technologies used to support the sales process of a product or service in order to identify performance gaps and improvement opportunities.
Sales Enablement/ Marketing Specialist Position
– Partner with the Internal Creative Agency to develop and implement an effective sales collateral system which includes content management, collateral distribution and usage tracking. This system must be scalable globally in order to meet future needs.
– Map existing marketing assets and tools to the current selling process in order to identify misalignment and opportunities.
– Evaluate the effectiveness of the pre-sales, on boarding and post-sales marketing assets
and tools through feedback from sales and customers in order to identify improvement opportunities.
– Ensure sales enablement project documents are complete, current, and stored appropriately
– 7-10+ years of relevant marketing experience, preferably in/for the financial services or information provider industries
– Marketing strategy consulting firm experience desired
– Action and execution oriented
– Superior project management skills
– Able to analyze the full impact of marketing activities across multiple marketing channels
– Demonstrated ability to work through complex business problems and partner with internal clients with a consultative approach.
– Proven strong quantitative and analytical skills
– Demonstrated abilities to manage multiple tasks and projects
– Bachelor’s Degree required with a major in Business Management, Marketing, Operations Management, or other business-related area preferred.