Sales Enablement: Knowledge Management for Sales and Marketing to enable global collaboration

Sales Enablement: Knowledge Management for Sales and Marketing to enable global collaboration – for the International Conference on Knowledge Management (ICKM 2009)

“In this paper, several core team members of BizSphere line out the main challenge of information overload that the organization sees for enterprises in the 21st century. Applying the problem of the explosion of unstructured information and therefore decline of information relevance to Sales and Marketing, this paper describes the discipline of Sales Enablement. In the second part, BizSphere’s approach to Sales Enablement is further discussed with main stress on how to structure information using proper meta-information management (Information Space), keeping track of content production using inventory methods as well as enabling applications to generate documents for its users. For this conference most relevant, two components of BizSphere’s knowledge management concepts are discussed: managing contacts in the information space and connecting them with unified communication.”

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