Video on finding Sales Enablement information – Why content management systems are silos

finding sales enablement information

“Stop the information overload, before it stops you. Innovative, web 3.0 knowledge management methods and technologies from BizSphere help you to regain control over your content and let’s you find the information you need, when you needed.

Finding what youre looking for can be a problem at times. Have you ever gone to the DVD store to find a particular movie by your favorite director, but spent way too much time looking for it? The DVDs in the store are all very nicely arranged, alphabetically, by genre. But what you need is a way of searching across the store for only the movies by your director — arranged just for you in one nice orderly rack. Searching across different categories can be tedious. Just like when youre looking for a certain document in your enterprise environment. Why is that? Because in folder-based content management systems, authors can upload the same physical file into one physical folder at a time. Folders become silos, content management systems become silo farms. Hard to search, and organized in arbitrary ways. According to IDC’s Sales Advisory Practice, sales reps typically spend more than five hours a week looking for information. If they could save just half that, theyd have more time to talk to customers. Think how much more revenue they could generate. Thats why we created BizSphere. Our innovative platform lets you look at content the way you want to. Instead of being organized in a one-dimensional folder structure, content is tagged multi-dimensionally. Sounds complicated? It isnt. Some people in the enterprise, the Information Architects, are defining a variety of tagging dimensions, so called taxonomies. All uploaded content lives within these taxonomies. The platform does not replace existing content management systems. Instead, its a layer on top of them to make your content accessible easily. Now you can browse and filter all content based on your current needs. Saving your time, your money, and your nerves.”

Nortel has been using this since 2006. It helps especially when you have a B2B sales force in many different countries. Marketing employees are empowered (after a quick training anyone can post content) to enable sales people with the right messaging. No more country specific intranet sites where you need to drill down from scratch with many mouse clicks whenever the kind of information or the product you are looking for changes. Here the tagging and the search engine, that always helps me within the first ten search results, save a lot of mouse clicks.

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