Interview with David Thompson, CEO –
Genius.com, on web 2.0 based tools for marketing automation to improve sales productivity. April 1, 2009 by beyondsnakeoil.com:
Real-time Marketing Automation Connecting Marketing & Sales
Genius.comis the first SaaS solution that delivers the benefits of marketing automation to both Marketing and Sales, embodying the principles of Sales 2.0 that make it easier and more efficient for Sales and Marketing to close more deals “in the cloud”. Our powerful, intuitive and instantly available demand management software automates marketing workflows and provides real-time sales alerts on qualified lead activity so Sales can provide immediate, informed follow-up. Genius delivers a complete sales and marketing solution including: email marketing, lead nurturing, lead scoring, website tracking, instant alerts, and closed-loop reporting capabilities to manage and qualify sales leads, shorten sales cycles, drive revenues and prove marketing ROI.