Start Date: ASAP
Location: Seattle, WA
Date Posted: 3/14/2009
As a member of the newly formed Global Online Display Advertising group, the Sr. Field Marketing Manager will be part of building a world class marketing organization from the ground up. We are seeking a seasoned marketing professional who can develop the functional departments needed to launch our online display advertising business to the digital advertising world. The Sr. Field Marketing Manager will oversee a team of individual contributors and report into to the Director of Business Management and Yield for Global Online Display Advertising.
This role will require a solid background in media sales, experience in sales enablement and building out best practices relating to sales effectiveness, as well as the ability to influence and work collaboratively across sales, operations and product development teams.
Specific functions are as follows:
Go-to-market — a core responsibility of the Trade Marketing team will be to deploy ad products to the sales team via scalable and efficient communication channels. Go-to-market involves the preparation of highly effective sales tools, ensuring a seamless sales process, communicating to offices throughout the world, education of product information to the entire organization, and the development of case studies to influence future sales.
Field Marketing — develop an effective event presence at major advertising industry and category events. The presence must deliver measurable results in terms of leads, brand awareness, client touch points, etc.
Training — development of an on-going training program to educate new sales staff on navigating the organization, positioning the offering to the marketplace, selling skills and product information. These programs must deliver top-notch sales staff and constantly address the ever changing challenges of the digital advertising industry.
Research — to achieve thought leadership, the research function of Trade Marketing should assemble research tools in order to win business from the advertising community. This involves competitive intelligence, advertising effectiveness studies, synthesizing of syndicated research, and membership to research organizations.
Public Relations — Trade Marketing will be responsible for positioning our online advertising business to the trade publications to drive positive buzz and interest amongst the advertising community. This may include the placement of ad buys, response to inquiries from the media, press releases during notable events, and act as the liaison to Amazon Corporate on external communication efforts.
Brand Management — creation of a new brand to achieve recognition in the marketplace. This involves the development of the brand, collateral standardization, messaging, and brand principles.
Our ideal candidate will have:
- Deep knowledge of the advertising community
- Financial and budget management skills
- An ability to manage and negotiate with vendors
- An understanding of online media fundamentals (how media is bought and sold, pricing models, optimization and targeting)
- Channel marketing and event management experience
- An ability to drive performance metrics which can deliver a positive ROI
- Solid presentation skills to win stakeholder approval
- 7-10 years marketing, relationship marketing or online marketing preferably in a recognized consumer or technology organization/brand
- MBA or equivalent experience
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