This has been said about Google and might be said about Twitter soon: What you can’t find via its search does not happen (is unnoticed).
Believe it or not, but recently I find myself using the search on Twitter or looking at RSS feeds of certain keywords’ searches on Twitter more often than I google. Maybe that is due to my current projects but it might be a shift that many people will experience to some extend.
Being able to tap into what people are saying right now is just as much of a revolution as the first good search engines were. Obviously checking what the industry is saying about your company, your product, your competitor, etc… the second before walking into a sales meeting prepares you for questions and delivers great conversation starters. It is Conversation Enablement.
A lot has been written about the value of real-time search since the Twitter search became popular. I’m sure if Google ran the Twitter search a “TweetRank” (or however the equivalent of PageRank would be named) that ranks by number of followers, re-tweets and external links to your tweets and Twitter account would be a great option next to the simple real-time search.
In terms of a revenue model for Twitter (“The Twitter Gold Mine & Beating Google to the Semantic Web”): If Google doesn’t buy Twitter then and I don’t see why Twitter wouldn’t be able to either license Google’s AdWords algorithm and auction platform or built its own.
What ever happens, for now we can use this Greasemonkey user script (that displays the most recent 5 tweets for the query that you are searching for, giving both real-time Twitter search results and Google results on the same page).