Sales Enablement in a Sales 2.0 world

Sales force automation systems 15 years later

salesenablement — Fri, 16 Dec 2011 11:30:42 +0000

Lauren Carlson, CRM Analyst, Software Advice, blogged on December 14, 2011. Her premise is that 15 years ago, Sales force automation (SFA) systems hit the market and had a bad rep among sales teams. Fast-forward to now and most sales organizations are singing the praises of SFA. So, what changed? Her article highlights the four innovations that she thinks transformed SFA into a sales rep’s best friend and the tide is still turning. We didn’t even hit on social media / web 2.0 she points out. For me the impact of the web 3.0 and its semantic approaches to search, summarizing and customizing content, and combining data from different silos will also be interesting to see especially in the part of SFA that is called Sales Enablement. See her full blog post here.

Tagged: crm, free up time, sales enablement, sfa, software

Job opening – Sales Enablement jobs at Compuware near Boston MA

salesenablement — Wed, 14 Sep 2011 19:12:25 +0000

Sales Enablement Specialist

Job ID:	2011-10523	Location:	US-MA-Lexington
Area of Interest:	Sales – All Openings	Travel Required:	No

Company Message:

Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure the world’s most important technologies work well and deliver value. Compuware customers include 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. The company’s ongoing success depends on our employees–a diverse team of people with a set of key, common attributes. We seek positive, assertive team players who have a strong desire to succeed in a team- and customer-oriented environment. Learn more: http://www.compuware.com.

Position Description & Responsibilities:

This position is responsible for providing sales development and enablement support to ensure the successful achievement of sales KPIs, metrics and goals.

Qualifications:

Responsible for partnering with sales managers and reps to ensure hiring best practices, onboarding programs, SFDC and all enablement resources are successfully leveraged to achieve key metrics.
Maintain SAVO sales enablement platform with current programs and information related to sales process reinforcement resources.
Work with Compuware Global Learning organization to leverage shared services as needed and align with corporate onboarding and skill-building programs.
Partner with sales managers to ensure they are leveraging best practices for hiring and onboarding candidates.
Work with Sales and Marketing leaders to coordinate quarterly programs to build skills, motivate better performance and improve individual and overall results.
Utilize SFDC and Cloud9 tools to assess both individual rep and team performance.
Assist with ad hoc sales operations projects as requested.

Job Requirements:

Strong problem-solving skills.
Strong attention to detail and sense of urgency around meeting deadlines.
Excellent organizational skills, including the ability to handle multiple tasks/projects at the same time.
Must have high ethics, integrity, and humility and have a desire to be part of a rapidly growing sales organization.
Excellent written and verbal communication skills.

Technical Sales Enablement Manager

Job ID:	2011-10525	Location:	US-MA-Lexington
Area of Interest:	Sales – All Openings	Travel Required:	No

Company Message:

Position Description & Responsibilities:

This position is responsible for managing all activities associated with the development and enablement of the technical APM resources (FTS/pre-sales and SDG/post-sales teams) in all regions worldwide to ensure the successful achievement of their KPIs, metrics and goals. This position requires between 30- 50% travel, including some international offices. The position reports to Director of APM Sales Development.

Qualifications:

Responsible for partnering with FTS/SDG managers to ensure hiring best practices are being followed, SFDC processes are utilized and all enablement resources are successfully leveraged to achieve key metrics.
Ensure FTS and SDG best practices are captured in the FUSE/SAVO sales enablement platform with region specific programs and information related to sales process reinforcement resources.
Utilize SFDC and FUSE to track, measure, analyze, report on both individual contributor and team performance in all regions: NA, EMEA, ROW. Identify and implement ways to continue to broaden APM FUSE resources with new training content in a timely manner.
Work with Compuware Global Learning and Detroit Sales Operations teams to leverage corporate shared services, as well as with APM BU resources, such as Strategic Services team, as needed and align with all reinforcement content and skill-building certification and enablement programs.
Partner with FTS and SDG managers to ensure their teams are achieving their goals and yielding to expectation through logistics and facilitation management of Sales Development programs, including: Technical Jams, Technical Deep Dives, Performance Journey training, Product Office Hours, and ongoing events to help reinforce the Compuware APM system.
As part of the APM Sales Development team, partner with Sales/Marketing leaders and Product Management to ensure successful enablement 2x year for Spring and Fall Launches and for any other additions to the Gomez platform that may occur from recent or future acquisitions.
Partner with APM Field Enablement team in all regions: NA, EMEA, ROW, to implement programs and tools that improve the effectiveness of our APM FTS/SDG managers and reps. Assist in rolling out a new comprehensive certification program that aligns the proper skill sets on our APM FTS and SDG teams.
Assist with ad hoc technical development projects as requested, such as alignment projects with the APM Proposal team and/or Strategic Services teams.

Job Requirements:

Strong problem-solving skills.
Strong attention to detail and sense of urgency around meeting deadlines.
Demonstrated ability to work independently toward defined deliverables and timelines.
Excellent organizational skills, including the ability to handle multiple tasks/projects at the same time.
Must have high ethics, integrity, and humility and have a desire to be part of a rapidly growing field organization.
Excellent written and verbal communication skills.
Highly motivated, goal oriented professional who is comfortable coordinating activities and deliverables requiring involvement from multiple internal departments.
Familiarity with a sales process and Application Performance Management is a plus.
Travel required, up to 50%.
Experience with MS Office products and Salesforce.com highly desirable.

Tagged: jobs

recent numbers to show the return on sales enablement software

salesenablement — Sun, 28 Aug 2011 21:04:29 +0000

On August 22, 2011, Forrester’s TJ Keitt pointed out…

“…some key differences between Enterprise 2.0 users and the rest of the workforce:

They’re your highest paid employees. Over half of this group earns more than $60k a year, compared to just 36% of non-users.

They’re the most educated members of the workforce. Sixty-five percent of this group has completed at least a 4 year college degree compared to 55% of the rest of the workforce.

They’re the leaders in your office. It’s not surprising to see 49% of this group are managers are executives given management’s enthusiasm about social technologies. Just 31% of non-users are in similar positions.

On August 17, 2011, BDSolutions tweeted that its VP of Sales Enablement, Bill Golder, said:

“Alignment of sales and marketing impacts revenue growth up to 3x.”

In a post by Amanda F. Batista from August 16, 2011, IDC is quoted with the statement that…

“B2B companies’ inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company.”

Tagged: conversation enablement, knowledge management, ROI, sales enablement, sales+marketing

open call for guest bloggers on sales enablement and related job postings

salesenablement — Sun, 28 Aug 2011 20:42:33 +0000

I used the time at home during ~~hurricane~~ tropic storm Irene to take a look at the metrics that Google Analytics and WordPress Statistics give me for this blog. Given how many monthly visitors come here by searching on Google for the keywords below, there seems to be a big need for an independent source of information on the different players in the Sales Enablement space. Full disclaimer: Amongst other companies I am currently still consulting BizSphere AG and its clients. Having said that, with my List of Sales Enablement vendors I am actually trying to provide an impartial and complete picture of all players in the market.

It would also be an interesting exercise to create a magic quadrant or SWOT analysis to show the pros and cons of the different vendors, but for the time being I will leave this to someone who does not work with any of the vendors.

In case you are an independent observer of this market, feel free to email me guest posts to be published here. My email address is info AT SalesEnablementJobs.com

Most of this blog’s visitors come here to read about the following:

Sales enablement software / vendors
savo group competition
savo vs kadient
savo group icentera
direxxis salesforce.com
qvidian magic quadrant
sales enablement iPad
savo vs qvidian
bizsphere icentera kadient savo
sales enablement europe
qvidian inquira
icentera features
savo group vs salesforce
using sharepoint for sales enablement
savo onesource
value of social media for sales enablement
best practices in sales portals
intranet sites and sales people
sharepoint 2010 sales enablement
internal collaboration sites sales enablement
savo group portal home
jive software savo
pmaps vs kadient sant vs sharepoint
savo vs salesforce
knowledge management sales enablement
sales enablement hosted products
savo catalyst and sharepoint integration
sales enablement roi case studies
sales portals
sales enablement governance
sales enablement knowledge sharing
list of saas “sales enablement” crm companies
use of savo vs sharepoint
sales enablement with social community software
sales enablement web examples
savo vs. icentera
sales enablement platforms
savo group sales asset manager technology review
enterprise information overload
using the intranet for marketing and sales
importance of sales enablement
develop and maintain sales materials and current product knowledge.
bizsphere
sales enablement technology
sales enablement comparison

I welcome guest posts about these and similar topics to help me fill this blog with life until I figure out what to do with it. In case you are hiring for Sales Enablement positions in an enterprise, you can also email me job postings to appear here and at www.SalesEnablementJobs.com

Tagged: analysts, sales enablement, sales+marketing, software, vendors

inability to get sales and marketing teams aligned around the right processes and technologies costs upwards of 10 percent of revenue per year

salesenablement — Tue, 26 Jul 2011 11:18:42 +0000

On July 21, 2011, IDC hosted a webinar entitled “Setting Your Sales Enablement Strategy”. In the invite for the webinar IDC revealed a very interesting number that really helps to put the financial impact a proper Sales Enablement strategy can make into perspective:

“Is Sales Enablement a new concept? Certainly not. Marketing and some sales organizations have been attempting for decades to equip their direct and indirect sales channels with the right information, at the right time, in the right format, to assist in moving specific opportunities forward. However, companies’ inability to get their sales and marketing teams aligned around the right processes and technologies (or at least consistent ones) has cost them upwards of 10% or more of revenue per year; or $100 M for a $1B company. [...]“

The following chart (source IDG Connect) was also shared during the webinar:

Tagged: content governance, Content Landscape, context, conversation enablement, metrics, ROI, sales enablement, sales+marketing

Job opening – Sales Enablement Marketing Manager at EMC

salesenablement — Tue, 26 Jul 2011 10:54:48 +0000

Sales Enablement Marketing Manager

Company: EMC
Location: Bedford, MA 01731
Job Status/Type: Full Time Employee
Job Category: Marketing/Product
Industry: Computer Hardware
Occupations: General/Other: Marketing/Product
Career Level: Manager (Manager/Supervisor of Staff)
Education: Bachelor’s Degree
Reference Code: 65125BR

Job Description

RSA, The Security Division of EMC, is the premier provider of security solutions for business acceleration, helping the world’s leading organizations succeed by solving their most complex and sensitive security challenges. RSA’s information-centric approach to security guards the integrity and confidentiality of information throughout its lifecycle – no matter where it moves, who accesses it or how it is used.
RSA offers industry-leading solutions in identity assurance & access control, data loss prevention, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. For more information, please visit www.RSA.com and www.EMC.com

The Sales Enablement Marketing Manager is the primary liaison between Sales and Product Marketing and is responsible for leading the development and delivery of tools and assets that support sales conversations throughout the sales cycle. This position requires a mix of interpersonal, project management and communications skills in addition to an understanding of marketing principles, sales methodology, and content management. The job requires innovation in process, procedure and systems that will continuously improve sales and marketing efficiency and effectiveness.

Responsibilities:
The responsibilities of the Sales Enablement Marketing Manager include (but are not limited to) the following:
o Work with sales and various corporate functions to assess and determine the required enablement support and the necessary tools, and to identify the most effective assets. Manage roadmap for asset development.
o Architect and plan various types of cross-product/cross-solution templates to enable standardized presentations and communications (i.e. playbooks; solutions dialog, product presentations)
o Facilitate content owners to populate templates to be used in client meetings, outbound communications and sales training such as presentations, sales guides, messaging and positioning…etc
o Measure sales enablement activities to quantify impact and success of materials and programs
o Establish processes for consistent communcation with the Field in order to collect input as well as to deliver updates and share knowledge
o Track and report on ForceManagement transformation across all Marketing functions
o Assist in data collection and primary and secondary research to understand and monitor market drivers and customer needs – linking them to business objectives that can be solved by RSA
o Manage and facilitate Value Driver and Value Card updates on an ongoing basis. Work with ForceManagement to understand and implement best practices.

Expected competencies
- Outstanding project management skills
- Excellent interpersonal skills and relationship management skills
- Ability to work effectively across cross-functional organizational teams
- Ability to conduct research and extract key findings to support enablement strategies
- Strategic orientation and excellent analytical and problem-solving skills
- Excellent presentation and communication skills – written and verbal – to interact with senior level colleagues
- Leadership qualities, and the ability to act independently (self-motivated)
- Solid time management and scheduling skills, well organized and detail oriented
- Able to work under pressure, meet deadlines, and be flexible in working on multiple projects simultaneously

Experience/Educational requirements
- A Bachelors Degree – in business, marketing or communications preferred
- Proven track record of successful project management
- Knowledge and experience with marketing and sales principles and tools – social media a plus
- Comfort in a matrixed organization

Tagged: jobs

Job opening – Sales Enablement Manager in Australia

salesenablement — Sat, 23 Jul 2011 01:56:33 +0000

Date: Jul 12, 2011
Applications closed Friday 15th July, 2011 at 5:00pm and the role seems to be filled. Posted on this blog as a record of where in the world there are Sales Enablement jobs.
Requisition #: ESAS38751
Job Title: Sales Enablement Manager
Country: Australia
State: Victoria
City: Melbourne, Mulgrave
Employment Status: Full Time
Division: ES – Asiapac

Qualifications Required (Experience, Skills, Academic):
The successful candidate will need to be highly organised with attention to detail and a ‘can do’ attitude. Demonstrated experience in business analytics and automation tools to drive and generate future business is also key to the success of this role.Experience with project management is essential, along with exposure to various PM tools and methodologies. Candidates will need to have a demonstrable history of successful project management across different areas within an organisation. We’re looking for someone with business experience in a ‘Sales Go to Market’ or ‘Sales Enablement‘ role and 5+ years working in a sales organization (ideally within a finance or technology based organisation).

Our new employee will have solid experience developing, utilising and implementing business intelligence tools paired with the ability to work concurrently on multiple initiatives, taking direction or creating direction as required. Experience working with budgets as well as strategic operating plans would beneficial.

Tertiary qualifications in commerce or a related discipline will help to secure this outstanding opportunity.

Applications closed Friday 15th July, 2011 at 5:00pm

Education: Bachelors
Job Category: Sales
Area of Interest: Sales Support

Tagged: jobs

Job opening – Business Relationship and Sales Enablement in Toronto Canada

salesenablement — Sat, 23 Jul 2011 01:49:38 +0000

Date: 19-Jul-2011

Requisition #: ESGG36356

Job Title: Business Relationship Executive

Country: Canada

State: Ontario

City: Etobicoke (Toronto)

Employment Status: Full Time

Division: ESG-Group Sales Staff

Job Responsibilities:

ADP (Automatic Data Processing, Inc.) is one of the largest providers of business outsourcing solutions to employers and vehicle dealerships around the world. We bring 60 years of unrivaled industry experience to the marketplace. Over 80% of the FORTUNE 500 companies and over 90% of the FORTUNE 100 companies use at least one of ADP’s services. ADP serves more than 560k organizations in over 60 countries, including nearly 400k small business clients and about approximately 26k vehicle dealerships. www.ADP.com The Sales Advocacy Director will serve as the principle interface between the business unit(s) & ES Sales Operations. This individual is responsible for collaborating with the business unit sales operations liaison (client) to analyze, define, design, evaluate & manage the development of sales enablement, sales automation & sales learning solutions. He/She must work in partnership to convert the business unit sales & marketing strategy into sales enablement, sales automation, sales learning & corporate marketing executables. These include field & national campaigns, sales messaging, sales tools, sales automation solutions & sales learning programs, as well as continuous sales process improvement. Builds strong relationships & collaborate with the business unit client at all levels to analyze sales support & sales performance needs, gaps and causes. They will supervise the creation of enablement, automation & learning solutions and the efforts of cross-functional project teams. Routinely reports back data/findings and progress to the client to ensure designed solutions continue to support and positively drive towards desired outcomes. Focus on project managing and influencing teams of individuals who design, develop and deliver high quality sales support resources. High level of project management expertise required to manage risk and issues with stakeholders across the business unit and ES Sales Operations. He/She must be able to manage multiple large-scale projects simultaneously.

ESSENTIAL RESPONSIBILITIES:

- Work with business unit leadership to assist in achieving objectives through sales enablement, automation & learning solutions. He/She will be responsible for partnering with an assigned internal client group(s). Anticipate business unit needs and recommends sales support resources to enhance associate and leader performance.

- Design sales enablement,automation & leaning solutions based upon sales & marketing needs and task analysis that include high level approach documentation, recommended campaigns, tools, messaging, automation & learning programs or materials to ensure desired sales objectives are meet. Drive standardization, and continuous process improvements. Establish and analyze metrics to monitor the effectiveness and productivity of the team and communicate status to senior leadership.

- Project-manage teams that create high quality sales enablement, automation & learning solutions. Assist in coordination of resources (Subject Matter Experts) for large programs and unique Business Unit requirements. Analyze results of initiatives to identify areas of weakness and create plans for improvement. High level of project management across Business Unit and coordination of multiple projects. Establish and manage milestone project plans, incorporating milestones from Business Unit and 3rd parties, including DVPs, SVPs, and Sales Leaders.

- Manage issues and risks that need to be resolved at the program level. Act as primary interface with the client on issues regarding program level deliverables. Ensure that client reviews are held with the client user community and that appropriate sign-offs are obtained from Subject Matter Experts and Stakeholders

- Work to align & synchronize sales resources including field & national campaigns, sales messaging, sales tools, sales automation, sales learning solutions or programs & continuous sales process improvement to the common ES sales process framework.

- Specifically for field & national campaigns, this individual will delivers packaged campaign assets back to BU sales operations for field execution.

- Understand business processes re-engineering & recommend changes to improve sales productivity – Work with business unit leadership to prioritize and sequence needs

- Establish schedules & work with business unit leadership to communicate & coordinate intiative launches

- Present best practices establish by other business units & drive standardization & simplification

- Coach & mentor team members

- Performs other related duties as assigned

Qualifications Required (Experience, Skills, Academic):

Education:

- BS degree in Marketing & Business Administration or equivalent education & experience.

- MBA or advanced degree a plus

Experience:

- 5-8 years including proven ability to effectively manage & implement large scale projects & relationships with a variety of constituencies and dependencies Possess a proven proficiency in the implementation of related project management strategies is required.

- Extensive experience in project management & PM certification preferred, however, individual is expected to actively pursue PM certification or advanced degree during their tenure in this role.

- ADP sales experience a plus.

- Knowledge of ADP products & solutions

Generic Skills:

- Excellent work ethic, motivation and leadership skills. Comfortable leadng cross-functional teams, working in changing environment, senior level communication, excellent verbal and written communication skills.

ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.

Education: Bachelors

Job Category: Sales

Area of Interest: Sales

Tagged: jobs

As of today I am counting 43 different Sales Enablement vendors

salesenablement — Mon, 04 Jul 2011 04:27:44 +0000

I keep a work in progress list of Sales Enablement vendors (Marketing Asset Management, Sales Knowledge Management, Sales Content Management, Enterprise 2.0 players with a focus on improving the intranet of b2b enterprises for all employees touching accounts, etc). So far two vendors merged into one, two went out of business, and new ones keep on popping up. The current count is 42 43 vendors (last updated December 14, 2011). Please find the constantly updated list here.

In the February 2010 issue CRM Magazine singled out the relevant vendors in the Sales Enablement software market.

Tagged: b2b, intranet, sales enablement, software, vendors

Work in progress list of Sales Enablement vendors

salesenablement — Sun, 03 Jul 2011 13:38:32 +0000

Below is a list of Sales Enablement software vendors (Sales Enablement solution, marketing content management, sales knowledge management), as of January 21, 2012. CRM magazine did a good job singling out the relevant vendors in the article Sales Enablement Tools. When you shortlist vendors be sure to look into the following:

Will the vendor integrate content from existing repositories or will they upload copies (of what you have in your repositories) into the cloud?
Can the solution be installed behind the corporate firewall or not?
Ask the vendor whether the code that defines how the search weights results is shared by all clients or each client could highly customize this.
Do they offer a choice between the cloud and on-premise? Do they support the move from one to the other?
SaaS vs. Licensing: What is cheaper in the long term, to buy the software as a service or perpetual user license?
Exit strategy for your content and the meta information when you want to change vendors
How does the solution support you to meet the challenges that come with doing business globally? (Which languages are supported for the content and for the user interface?)
Flexibility for customization / your influence on the road map / number of developers at the vendor
Can the vendor help to integrate the solution into existing IT infrastructure/processes?
Does the solution help to manage how you show your complex portfolio of products, services, and solutions to your sales people and channel partners?
Are there social web 2.0 like features that allow for feedback from sales to marketing (ratings/comments) and uploading/sharing of content?
Is there an intelligent way to maintain the ‘single source’ of content that is being re-used a lot? Can documents be auto-generated in order to be highly customized for the specific sales situation yet look polished?
What kind of content intelligence (Where in its life cycle is my content? What needs to be retired? What is not being used? What is missing?) is available?

Alinean alinean.com

Altus Corp. altuscorp.com

AMACUS amacus.net

Attensa attensa.com

Avitage avitage.com

Bantam live bantamlive.com

basis06 AG (website is German speaking only) basis06.ch

BigMachines, Inc. bigmachines.com

BizSphere AG (Full disclosure: BizSphere AG is my employer) bizsphere.com

Bloomfire bloomfire.com/how-it-works/sales-training/

Brainshark brainshark.com

changeBEAT changebeat.com

Compendian compendian.com

Direxxis Marketing dmEDGE™ Distributed Marketing Portal direxxismarketing.com

Envisica envisica.com

iCentera (Callidus Software Inc. purchased iCentera) icentera.com

InQuira (Oracle purchased InQuira) inquira.com

InsideView insideview.com

Jive jivesoftware.com/solutions/sales-enablement

Landslide Technologies landslide.com

Launch International (The Sales Enablement Content Company) launchinternational.com

LogicBay logicbay.com

LTP Sales (training video solutions for sales and marketing organizations) ltpsales.com

Macrosoft Inc (Sales Enablement Solutions) NavigateKnowledge.com

n-tara ntara.com

Perperitus Sales solution perperitus.com

Playboox Playmaker Solution playboox.com

Qvidian (Sant and Kadient merged) qvidian.com

RO|innovation (RO|enablement) roinnovation.com/roenablement/

Salesforce.com salesforce.com/content

SalesKB SalesKB.com

SAVO Group savogroup.com

Scepos scepos.com

Sendside sendside.com

SKURA SFX Sales Enablement solution skura.com (talent acquisition by Deloitte)

Solutions for Sales solutionsforsales.com

StreetSmarts streetsmarts.com

TribalKnowledge.tv TribalKnowledge.tv

UpSync UpSync.com

Vivisimo Inc. vivisimo.com

xfi xfi.com/technology/

Yammer yammer.com

2 comma sales 2commasales.com

In its February 2010 issue CRM magazine singled out the relevant Sales Enablement vendors in the article ‘Sales Enablement Tools’:

“[...] Scott Santucci, senior analyst at Forrester Research, says he’s seen an explosion of interest in this area over the past year. As with any technology, however, those rushing to buy the hot newness without first establishing a clear strategy are doomed to fail. It’s not that there’s a lack of information—far from it. Instead, it’s hard to wade through the sheer tonnage of information and determine what’s up-to-date, relevant, and in a form amenable to the particular sales conversation. “It’s a very simple, yet really complicated problem,” Santucci says.

[...] Santucci says each of the relevant vendors—including BizSphere, iCentera, Kadient, and Savo Group—cater to slightly different problems. [...]“

In case you have not seen ‘Is Sales Enablement just lipstick on a Knowledge Management pig?’ It is a must read! I will try to discuss some of the aspects here on this blog later.

Gerhard Gschwandtner (@gerhard20) writes:

“[...] let’s take a look how the sales enablement vendors are selling their solution to you, the sales leader.

Vendor Pitches or Marketing Glitches?

Savo promises, “Never sell alone!” Does that hit a hot button for you? I don’t know many lonely salespeople. On another part of the SAVO site I read, “Clone top performers.” Excuse me! Why not promise, “Clone your Swiss bank account”?

Kadient’s Website [Qvidian.com now] isn’t shy about pitching the exact same theme on their home page: “What if all of your salespeople could sell like your top performers?” The promise continues, “With Kadient’s on-demand sales enablement application, you arm your sales team with the knowledge, messages and strategies they need to win at every stage of the customer’s buying cycle.” If they found the key to winning at every stage, how come Kadient isn’t a hugely successful company?

iCentera bills itself as a sales enablement company. Their pitch is a model of modesty: “Sales Enablement maximizes your sales organization’s ability to communicate through a central messaging vehicle.” The key benefit: “Close more business through more knowledgeable sales people.”

N-tara.com created a special sales enablement site with this teaser copy: “Ever feel like your salespeople don’t get it?” Here is the pitch: “N-tara’s sales enablement solutions equip your sales force with engaging, customer-ready content that is timely, relevant and in context to your customer’s needs.”

The best part of their site is a “Guide to Enlightened Conversations”. It is engaging, interactive and it makes a lot of sense.

BizSphere AG is a European sales enablement vendor located in [...] Germany, with offices in Toronto. The pitch: “Do you want your sellers to minimize preparation time and maximize quality time with your clients?” The key benefits: close more deals, increase average deal size, shorten your sales cycle. It is a clear and concise pitch.

Another vendor in the space is Salesforce.com/content which offers a competing solution to their AppExchange partners Kadient and SAVO.

Other vendors include Avitage.com (marketing automation and sales enablement) Streetsmarts.com (channel sales), Groupswim.com (team collaboration) and Salesforce.com/content. [...]“

Tagged: analysts, b2b, content governance, conversation enablement, knowledge management, SaaS, sales enablement, software, vendors

Reading List – May 2011

salesenablement — Fri, 20 May 2011 21:21:19 +0000

17 Pieces of Collateral Sales People Might Actually Use; by Nigel Edelshain on January 28, 2011.

‘Questions From Forrester’s Sales Enablement Teleconference, May 17, 2011′; posted by Dean Davison on May 19, 2011

‘Content Marketing and Sales Enablement Must Get Married’; posted May 8, 2011 by Tony Zambito.

I dig the blog bothsidesofthetable.com

‘BizSphere AG accepted as member of IBM Global Entrepreneur’ (Full disclaimer: I work for the Sales Enablement vendor BizSphere AG)

Job opening- Sales Enablement Manager at RIM in Canada

salesenablement — Fri, 28 Jan 2011 00:39:54 +0000

Sales Enablement Manager

Employer: Research In Motion Limited® (RIM)®

Job Number: 1100295
Description

POSITION SUMMARY

Within the North American Business Operations team, Sales Enablement’s primary objective is to develop and execute on sales tools and training for our sales teams to have confident conversations with our customers. The role of the Sales Enablement Manager is to work with the North American Direct Sales organization to determine where the sales team need to be from knowledge, skills, tools to successfully position BlackBerry to our enterprise customers.

RESPONSIBILITIES
* Collect needs analysis with the Direct Sales organization, inclusive of technical account managers, inside sales managers, partner managers and account managers.
* Effectively communicate the needs of the direct sales organization to other teams that own subject matter expertise for appropriate tools and training to be built
* Partner with various groups within RIM to give the direct sales organization the right information to the right roles at the right time
* Assist in communication of collateral and assets from the various teams supporting the direct sales organization
* Influence tools and content so consumable and used by the direct sales organization
* Build sales tools and training materials
* Conduct and build training sessions where appropriate
* Deliver content in customer facing activities where appropriate

Qualifications

ESSENTIAL SKILLS AND QUALIFICATIONS
* At least 7 years experience in a sales/marketing function preferably years selling at an enterprise level
* Action and execution oriented
* Superior project management skills
* Able to analyze the full impact of activities across multiple channels
* Demonstrated ability to work through complex business problems with partner and internal clients with a consultative approach
* Proven quantitative and analytical skills
* Demonstrated ability to manage multiple tasks and projects
* BA degree in Business, Marketing, Operations Management or other business related preferred

If you’re driven to take wireless technologies to the next level, it’s time you join the team at RIM. We offer a challenging environment that fosters creativity and rewards excellence. Employees also have use of our award winning BlackBerry!

Job: Sales & Technical Sales Support
Primary Location: Canada-Ontario-Waterloo
Schedule: Full-time
Hire Type*: Experienced (Regular)
Travel: Yes, 50% of the time
Relocation*: Not Available

Tagged: jobs, sales enablement

Reading List

salesenablement — Wed, 26 Jan 2011 22:05:38 +0000

Predictions for 2011: The end of B2B Sales and Marketing as we know it?
By Thomas Pisello. On 8 December, 2010.

TribalknowledgeTV just published a review of Sales Enablement systems.

I’m reading a lot on LinkedIn Groups, Focus.com and Quora.com these days.
Follow me on Twitter @pkralle to see other articles I recommend.
Focus.com (network of business and technology experts who provide questions and answers, research, and personalized support) recently called for contributions around best practices in Sales Enablement. I responded with the three best practices that can also be found here.

One of my contributions has been chosen for inclusion in the 6 Best Practices in Sales Enablement: Strategies briefing. (You can download the PDF document for free.)

Tagged: sales enablement, sales+marketing

Job opening – Senior Director of Marketing Solutions – Sales Enablement

salesenablement — Wed, 26 Jan 2011 21:58:19 +0000

Company Name: Hisoft Systems Hong Kong Limited

Location: Singapore

Experience: Min. 10 years

Key Skills: Solution, IT Service

Function: Sales/ Business Development

Role
• Business Development
• Direct Sales
• Key Account Management
• Telesales

Industry
• IT Enabled Services
• IT/ Computers – Software
• Consultancy

(Senior) Director of Marketing Solutions

Job Description

Responsibilities:

1. Responsible for packaging and localizing hiSoft’s technical and business solutions, frameworks, business models, processes, and methodologies to fit into global marketing needs.

2. Responsible for lead generation and other sales enablement functions, including case studies. Accountable for field marketing budgets and results for certain BUs.

3. Responsible for marketing related knowledge management and repository.

Requirement:

• B.S. Degree in sales/marketing or related discipline with MS/MBA highly desirable.

• At least 10 years global sales/marketing experience.

• Ability to engage with international clients and develop world-class solutions.

• A solid knowledge of IT industry is a must.

• Demonstrate strong learning ability and willing to share knowledge. Strong people/coordination skills are required

• Demonstrate willing to travel to Asia/US/Europe as needed.

• Fluent in English (written and verbal)is a must, Mandarin is preferred.

They also have a position with pretty much the same job description for the location Beijing.

Director, Senior Director of Sales Enablement

Director Level

Location: Beijing

Company Name: hiSoft

Website: http://hisoft.com

Industry: IT services (system / data / maintenance) Company

1. Responsible for packaging and localizing hiSoft’s technical and business solutions, frameworks, business models, processes, and methodologies to fit into global marketing needs.
2. Responsible for lead generation and other sales enablement functions, including case studies. Accountable for field marketing budgets and results for certain BUs.
3. Responsible for marketing related knowledge management and repository. …

At hiSoft, the leading Chinese software outsourcing firm, we put people first. Your success is our success. We strive to help our valued employees attain industry-leading certifications, learn new technologies, master the English language, and advance their career. As a rapidly growing team of more than 3,500, hiSoft presents growth opportunities on a regular basis for all of its employees. If you’re creative, driven, passionate, and determined – we want to hear from you!

Tagged: jobs, sales enablement

Job opening – Area Sales Enablement Lead in Germany

salesenablement — Wed, 26 Jan 2011 21:50:44 +0000

Area Sales Enablement Lead

Frankfurt (Germany)

Full Time

Choose Accenture Product and Offering Development for a career where the variety of opportunities and challenges allows you to make a difference every day. A place where you can develop deep skills in developing and driving sales programs that improve sales performance. At Accenture, you will have the opportunity to manage and support Sales Enablement Programs that focus on improving sales performance for an area. If this is your idea of a typical working day, then Accenture Product and Offering Development is the place to be.

Currently, we are looking for an Area Sales Enablement Lead with extensive knowledge in offering enablement, campaign enablement, market development, and sales training enablement. These positions offer the possibility to work in an international team. We do have several roles to fill within this area.

Your responsibilities
* You develop and manage Area and Industry Specific Offering “Hot List” Process
* You provide Input and Feedback to Domain and Offering Teams
* You develop and manage Area Specific Campaign Execution Plans
* You act as liaison to Marketing for Campaign Strategy/Development
* You manage and support Area MD Strategy, Plan and Tracking
* You manage and support Area Specific Sales Training Plan
* You provide input and feedback on Sales Training Curriculum

* 7 or more years of direct work experience creating, developing, and driving significant sales programs
* successful completion of a Bachelor’s or Master’s degree in (business)
* very good communication skills, a very good ability to think analytically and conceptually, as well as an innovative and creative intellectual capacity
* a team player who is flexible and willing to travel
* proficiency in English and German is a must.

We are looking for people who accept responsibility and can master complex challenges. Does this apply to you? Then we should get to know each other. We look forward to receiving your application!

Tagged: jobs, sales enablement

Job opening – Knowledge Management and Taxonomy Specialist

salesenablement — Wed, 26 Jan 2011 21:46:27 +0000

Knowledge Management and Taxonomy Specialist Job

at Booz Allen in Bethesda, MD

Job Description:
Knowledge Management and Taxonomy Specialist-01098961

Act as an expert in the areas of knowledge management, taxonomies, metadata, and other information architecture practices to guide the planning and design of the information management infrastructure required by the center to reach the strategic priority for necessary KM. Act as Booz Allen lead, providing guidance and input for the client Steering Committee. Conduct taxonomy development, plan for the implementation of unstructured search capabilities, support document management requirements development with a focus on universal upload capability, and develop strategies around information architecture, collaboration, social networking, and expertise identification and profiling. Plan and develop tasks with limited implementation work anticipated. This position is located in Silver Spring, MD.

Basic Qualifications:
-5+ years of experience with Knowledge Management and taxonomy development
-5+ years of experience with enterprise search concepts and tools
-5+ years of experience in using structure and unstructured data in bridging business intelligence layers for creation of knowledge
-5+ years of experience in applying enterprise document management concepts and tools knowledge
-5+ years of experience in establishing their information architecture and performing optimization on existing systems
-Public Trust
-BA or BS degree in a Technical discipline

Clearance:
Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information; Public Trust is required.

Integrating the full range of consulting capabilities, Booz Allen is the one firm that helps clients solve their toughest problems, working by their side to help them achieve their missions. Booz Allen is committed to delivering results that endure.

Job
Communications Strategy and Implementation

Primary Location
United States-Maryland-Bethesda

Tagged: jobs

Job opening – Sales Enablement Marcom Program Manager at Philips

salesenablement — Wed, 26 Jan 2011 21:44:06 +0000

Job Title: Sales Enablement Marcom Program Manager, GSSNA
City: Andover
State: Massachusetts
Country: USA
Zipcode: 01810
Company Name: Philips
Employer Job code: PCK1-228290
Job Category: Marketing/Advertising/PR

Job Description
Through combining human insights and clinical expertise, we aim to improve patient outcomes while lowering the burden on the healthcare system. Philips delivers advanced solutions for healthcare professionals, to meet the needs of patients, and empowered consumers for affordable healthcare whether in hospital or at home.

To learn about the array of people-focused solutions that Philips Healthcare portfolio encompasses, visit http://www.healthcare.philips.com/main/products/index.wpd.

The global Marketing Communications (Marcom) organization for Philips Healthcare is responsible for developing and executing integrated marketing communications programs that support defined business objectives.

Job Description

This unique Program Manager role will initially focus on resolving the implementation and support issues for the new Sale Enablement website for North America. This Program Manager will collaborate with Marcom Operations and the Sales Enablement team to assess the integration of this tool with Marketing Communications Literature Management System, iPad app content management system, and other locations for storing Marcom content. Once the Sales Enablement program is implemented, this individual will focus on maintenance of the tool approximately 50 percent of his/her time. The other 50 percent will involve traditional Marcom program management for the Global Sales and Service North America (GSSNA) Marcom team.

The traditional Marcom Program Manager (PM) role translates marketing objectives into optimal, effective promotional activities and communications programs, based on the Marcom plan and strategies developed by the Marcom Manager. The Program Manager plays an important consultative role in determining the best approach for projects by providing advice on potential avenues for execution and their related budgetary and timing considerations. The Program Manager organizes the interdepartmental activities and manages the external vendors to ensure completion of the project on schedule, within budget, and according to agreed upon objectives. The Program Manager must have some familiarity with and an understanding of the Marketing partners products, markets and strategic goals.

Responsibilities include:
Ensure successful execution of Marcom Plans, which are developed by the Marcom Manager in conjunction with Marketing partners
Act as project team lead and oversee the availability, motivation and participation of the project members, including vendors
Manage projects via our web-based project management tool (Marcom Central) from initiation through delivery, ensuring commitment to targets and objectives set in the brief, which is developed by the Marcom Manager in cooperation with Marketing partners
Add value throughout the project management process
Select and manage vendors
Coordinate and manage creative assets
Manage the Regulatory & Legal review process through Marcom Central
Manage the invoicing process
Comply with and support priorities, direction and leadership from the Marcom Manager
Develop an understanding of business(es), target customers, marketing objectives and challenges
Participate in loop teams as needed for cross-segment or crossbusiness projects, tradeshows and events
Assist in the management of Marketing partner expectations regarding project deliverables, timing and cost
Ensure that all timelines, schedules and budgets are adhered to in cooperation with the Marcom Manager
Keep Marcom Central information updated and complete assigned fields
Act as an ambassador for the Marcom organization and Marcom Central
Incorporate corporate brand strategy and marketing communications policies into all activities
Live the Philips values

Requirements

Bachelors degree in communications, advertising, marketing or related field
5+ years experience in marketing communications required
Healthcare or IT communications experience preferred
Experience working with and integrating content management systems and web sites
Comprehensive creative project management experience
Extensive experience managing projects with advertising/design/multimedia and other creative firms
Basic knowledge of print product, basic graphic design, web design, multimedia production and design software, such as Adobe Photoshop
Writing and editing skills
Experience managing creative projects that adhere to brand standards
Experience working closely with colleagues across geographic/time boundaries
Experience successfully collaborating with colleagues and management that are located remotely
Ability to work cross-functionally and globally, identifying synergies between modalities and/or markets to drive efficiencies and consistency of messaging
Proven experience that demonstrates an ability to thrive in an environment that demands juggling multiple priorities and customers simultaneously
Ability to make autonomous decisions based on a thorough understanding and analysis of organizational and business objectives
Strong service orientation and highly proactive working style
Experience managing budgets and working within specified departmental/company processes

Job ID: 74193

Tagged: jobs, portal, sales enablement

Sales Enablement Best Practices – 3 tips for successful sales enablement

salesenablement — Tue, 07 Dec 2010 00:54:14 +0000

Here are three sales enablement best practices that I shared on focus.com.

1. Align the way you name and structure your portfolio of products, services and solutions across all your regions/countries as well as audiences. This doesn’t sound sexy but it is crucial. The bigger your enterprise is and the more mergers & acquisitions it has been involved in, the more likely you have confusion amongst your different audiences: Regional teams who translate materials into their respective language, partners/channels who you might have a somewhat disconnected portal for, new hires vs. experienced staff in your sales force, the rest of your workforce or the workforce of companies you merged with, and the public/customers/media/analysts. All these different audiences might use different (old) names to refer to the same product, service or solution, they might not be up to date on portfolio/company restructuring, they might try to sell or buy things you have discontinued etc… You might never get to a point where you present the same single one taxonomy to all audiences but at least align and update! Doing that allows for a mapping from customer needs / buyer pain points to your products/services/solutions.

2. Make sure all your sales people and partners/channels have visibility to all cross-selling, up-selling, and other relationships between products, services and solutions in order to make sure no opportunity to sell more is overlooked. Most enterprises fail at providing this kind of data in a complete way because they try to do it in (multiple) Excel files which just aren’t multidimensional and only show a (rarely updated) small part of the highly matrixed organization based on which line of business authored it.

3. Make sure that no piece of collateral and no product/service/solution ever exists without a clear way to contact different experts (product marketing, CI/MI, pricing expert, training expert, etc.) in each region/language. Are you sure everyone in your organization would know who to call for expertise of the kind A for product B, sold in industry vertical C, in language D, in country E, to global account F… Most corporate phone directories and intranets cannot be drilled down into like this. Can yours? When subject matter experts of different types are always shown with their contact details in the context of every piece of collateral and each product/service/solution then people can interact with them to ask questions, leave comments / blog posts… Basically all that knowledge is being created in context and nobody ever feels left alone without experts at their finger tips. Welcome to the Enterprise 2.0.

Tagged: sales enablement

Job opening – Director of Sales Enablement at Brocade in San Jose

salesenablement — Tue, 07 Dec 2010 00:52:40 +0000

Job Title: Director of Sales Enablement
Requisition #: 4699
Function: Sales Enablement OEM
Country: United States
State: California
City: San Jose
Travel Requirements: Up to 25%
Position Type: Employee
Position Level: Professional

Job Description: Are you looking for a career in a high-energy, professional work environment at a company whose cutting edge technology enables the flow of the world’s digital data and on whom the high-tech world depends every day? Are you looking for a company that values and rewards your contributions, challenges you to shape your own career path, and provides top-notch personal development? If so, Brocade is the place to begin and explore your career!

Brocade is an industry leader in data center networking solutions and services that enable organizations to manage their most vital information assets. It’s no wonder that Global 500 companies rely on Brocade technology to keep their businesses running around the clock. Brocade has pioneered the technologies that enable highly reliable and secure data center connectivity. Today most of the world’s data flows through Brocade equipment and data center networks built on Brocade technology.

Sales Enablement is a vital function within Brocade with the key measurement of increasing sales pipeline acceleration through improving overall sales productivity – both sales efficiency and effectiveness. This newly created Director role will be reporting to, and working closely with, the Vice President Sales Enablement and OEM Marketing and will be responsible for leading the Sales Enablement function in Brocade and managing third-party vendors to support and integrate specific content, sales playbook and our sales training initiatives. This will be accomplished by equipping Brocade’s Field Sales with the ability to successfully sell, deliver, and support Brocade’s products, technologies, and solutions. The function will act as an integrating role between various sales and marketing areas, including sales operations, sales development/training, product marketing, field marketing and HR. The core charter of Sales Enablement in Brocade is to ensure that when a Brocade salesperson interacts with a prospect/customer they have the skills, knowledge, tools and processes required to be successful. Sales Enablement’s ultimate goal is to assist reps in accelerating the deal cycles that exists in their pipelines. This position is responsible for leading the Sales Enablement initiatives for the Field Sales roles (named account reps, territory reps, sales specialists, inside sales and partner managers) to increase the sales productivity and support the sales force transformation.

Key responsibilities will include:
• Mapping Brocade’s sales process with our customer’s buying process to understand and enhance what skills, knowledge, process and tools are required by our sales force to increase velocity and conversion rates at each stage in those processes.
• Conduct an “inventory” of current skills, processes, knowledge and processes to and work with the sales leadership team to identify strengths and areas for development.
• Development and management of the 12-18 month Sales Enablement roadmap.
• Development, delivery and training of effective sales playbooks by field sales role in tight collaboration with field sales (especially first-line managers), sales operations, education and product marketing.
• Updating of playbooks as needed based on feedback from the field and shifting market demands.
• Help in the development of a first-line managers’ development program to ensure they have the skills, knowledge, processes and tools required to develop, mentor, coach and lead their sales teams effectively.
• Development and delivery of a comprehensive on-boarding program through direct and third-party resources in tight collaboration with HR and Education.
• Development of role-specific recurrent virtual and face-to-face global sales training initiatives in tight collaboration with sales leadership and education.
• Tight collaboration with the Technical Enablement Manager who owns the enablement of the technical pre-sales community
• Partner with sales leadership, HR and education to establish a sales competency and assessment framework to ensure individual sales representatives and first line sales manager’s training and sales enablement needs are met.
• Conduct analysis of sales productivity together with Sales Operations, establish metrics and objectives for sales enablement and make recommendations for increasing sales productivity in other relevant functions.
• Drive in a measurable way significant sales productivity increases for Brocade’s Field Sales roles.
• Utilize and leverage sales technology tools (e.g. pipeline analysis within CRM) for reporting and benchmarking.
• Help in the selection and deployment of technologies to be used by the field-force to increase efficiency and effectiveness.
• Regularly spend time in the field with managers and reps to understand the “field reality” and build sales enablement deliverables to meet their needs.
• Build a team to ultimately manage 5+ direct reports
Qualifications/Job Responsibilities: BS/BA Required. Masters or MBA degree preferred. Minimum of 10-15 years of sales/sales operations/sales enablement experience with global high tech B2B organizations.

Knowledge/Experience:

Direct Field Sales and Field Sales Management experience and proven track record required (quota carrying)
Experience implementing successful sales process/methodology/sales playbook initiatives.
Experience working cross-functionally and with third-party vendors to develop effective sales playbooks
Experience building effective field sales on-boarding and sales training programs.
Experience with Salesforce.com and sales enablement platforms (SAVO, Kadient, SANT)
Ability to create and track metrics which demonstrate constant increases in sales productivity

Skill Areas:

Strategic planning and thinking.
Creative problem solving skills.
Ability to break down complex problems in a simplified way.
Creative thinking and ability to innovate
A passion for the profession of sales.

Program Management:

Planning, coordinating and tracking a complex set of readiness initiatives and training initiatives (both introduction and on-going implementation).
Developing and managing simplified ways to run complex tasks

Third-Party Vendor Management:

Establish of a key set of portfolio providers, structuring of engagements, management of SOWs, etc

Budgeting and Financial Management:
Development and management of budgets for sales readiness activities. Conduct pipeline analytics to benchmark and measure the effectiveness of various programs.

Leadership Areas:

Business Leadership Skills: Strong, team-oriented leadership skills. Able to frame and confront issues and make tough decisions. Self-directed with ability to work autonomously.
Communication Skills: Exceptionally strong communicator equally adept at communications strategy and execution, with the ability to craft a full range of clear, high-impact communications. Ability to communicate in an open and authentic manner in all situations
Influencing and Interpersonal Skills: Able to establish and build close working relationships. Strong personal credibility and counseling skills. Team-oriented planner and decision-maker. Able to creatively drive consensus

Tagged: jobs, sales enablement

Job opening – Sales Enablement, Marketing Specialist

salesenablement — Tue, 07 Dec 2010 00:51:39 +0000

Apply

Sales Enablement / Marketing Specialist

The Company
Bloomberg is the world’s most trusted source of information for businesses and professionals. Bloomberg combines innovative technology with unmatched analytic, data, news, display and distribution capabilities, to deliver critical information via the BLOOMBERG PROFESSIONAL® service and multimedia platforms. Bloomberg’s media services cover the world with more than 2,200 news and multimedia professionals at 146 bureaus in 72 countries. The BLOOMBERG TELEVISION® 24-hour network delivers smart television to more than 240 million homes. BLOOMBERG RADIO® services broadcast via SIRIUS XM Radio and 1worldspaceTM satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS® magazine, Bloomberg BusinessWeek magazine and the BLOOMBERG.COM® financial news and information Web site provide news and insight to businesses and investors.

The Role
Within the Central Marketing Group, Sales Enablement’s primary objective is to facilitate the alignment of our sales and marketing engagement activities with customer needs. Key functions:
- Assist in the collection, analysis, summary and dissemination of key data and information required to align our sales and marketing engagement activities with customer needs.
- Collaborate with marketing program managers, business unit managers and sales teams to implement segmented and targeted lead generation and nurturing programs.
- Assist in the implementation of sales enablement automation to more effectively provide contextually relevant content to customers and prospects in order to compress sales cycles and improve selling efficiency
- Evaluate the current experience level of prospects/customers and baseline performance of touch-points in order to support the creation of an effective and coordinated sales and marketing engagement model
- Optimize the use of marketing assets and tools in order to achieve program goals for specific business units and services. Various forms of media will be considered for optimizing content delivery based on target audience consumption habits and buying process.

Examples include but are not limited to:
- sales brochures and other product information
- thought leadership (case studies; white papers)
- electronic communications (email marketing, webinars)
- Track performance of our marketing assets, templates, tools and technologies used to support the sales process of a product or service in order to identify performance gaps and improvement opportunities.

Sales Enablement/ Marketing Specialist Position
Responsibilities include:
- Partner with the Internal Creative Agency to develop and implement an effective sales collateral system which includes content management, collateral distribution and usage tracking. This system must be scalable globally in order to meet future needs.
- Map existing marketing assets and tools to the current selling process in order to identify misalignment and opportunities.
- Evaluate the effectiveness of the pre-sales, on boarding and post-sales marketing assets
and tools through feedback from sales and customers in order to identify improvement opportunities.
- Ensure sales enablement project documents are complete, current, and stored appropriately

Qualifications
- 7-10+ years of relevant marketing experience, preferably in/for the financial services or information provider industries
- Marketing strategy consulting firm experience desired
- Action and execution oriented
- Superior project management skills
- Able to analyze the full impact of marketing activities across multiple marketing channels

- Demonstrated ability to work through complex business problems and partner with internal clients with a consultative approach.
- Proven strong quantitative and analytical skills
- Demonstrated abilities to manage multiple tasks and projects
- Bachelor’s Degree required with a major in Business Management, Marketing, Operations Management, or other business-related area preferred.

Tagged: jobs, sales enablement